{"title":"Camera Lens Specials","description":"\u003cp\u003eDiscover exceptional savings on premium camera lenses from the world's leading brands. Our Camera Lens Specials collection features a curated selection of discounted lenses — from wide-angle and standard primes to telephoto zooms — all available at reduced prices while stocks last.\u003c\/p\u003e\u003cp\u003eWhether you shoot Fujifilm, Nikon, OM System, Sigma, or Canon, you'll find special deals on glass that can elevate your photography without breaking the budget. Browse our current specials and grab a bargain before they're gone.\u003c\/p\u003e","products":[{"product_id":"fujifilm-xf-100-400mm-f4-5-5-6-r-lm-ois-wr-mirrorless-camera-lens","title":"Fujifilm XF 100-400mm F4.5-5.6 R LM OIS WR Mirrorless Camera Lens","description":"\u003cp\u003eThe Fujifilm XF 100-400mm F4.5-5.6 R LM OIS WR is a professional-grade super-telephoto zoom lens designed for Fujifilm X-mount mirrorless cameras, delivering an equivalent focal range of 152–609mm in 35mm terms. Purpose-built for wildlife, sports, aviation, and nature photographers who demand reach, speed, and reliability, this lens combines a linear motor autofocus system with Fujifilm's Optical Image Stabilisation to produce sharp, decisive images even at maximum telephoto extension.\u003c\/p\u003e\u003cp\u003eThe XF 100-400mm features a weather-resistant construction with 14 sealing points, making it suitable for shooting in rain, dust, and cold conditions down to -10°C. The optical design incorporates Super ED and ED glass elements to control chromatic aberration and deliver edge-to-edge sharpness across the entire zoom range. A built-in tripod collar allows for smooth panning shots, while the power zoom lever enables smooth, consistent zoom control for video applications. Compatible with the XF 1.4x and XF 2x teleconverters, the lens can extend its reach to an equivalent of 853mm or 1219mm respectively, making it one of the most versatile telephoto options in the Fujifilm XF system.\u003c\/p\u003e\u003cp\u003eWhether you're tracking fast-moving subjects at a distance or capturing fine detail in wildlife photography, the Fujifilm XF 100-400mm delivers the optical performance and build quality that professional photographers rely on. Available now at Foto Discount World, Pretoria — South Africa's trusted source for Fujifilm camera equipment.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":51684503585066,"sku":"16501109","price":25950.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-XF-100-400mm-f4.5-5.6-R-LM-OIS-WR1.jpg?v=1781050805"},{"product_id":"fujifilm-xf-23mm-f2-r-wr-black-mirrorless-camera-lens","title":"Fujifilm XF 23mm f2 R WR Black Mirrorless Camera Lens","description":"\u003cp\u003eThe Fujifilm XF 23mm f2 R WR is a compact, weather-resistant prime lens offering a classic 35mm equivalent focal length — one of the most versatile and beloved perspectives in photography. Designed for Fujifilm X-mount mirrorless cameras, this lens strikes the perfect balance between portability and optical performance, making it an ideal everyday carry lens for street photography, travel, documentary work, and environmental portraiture.\u003c\/p\u003e\u003cp\u003eDespite its compact dimensions, the XF 23mm f2 R WR delivers outstanding sharpness from corner to corner, with a fast f\/2 maximum aperture that excels in low-light conditions and produces pleasing background separation. The internal focusing system, driven by a high-speed DC motor, ensures near-silent and responsive autofocus — well-suited to both stills and video. Weather-resistant sealing at 10 points makes this lens a reliable companion in rain, dust, and cold environments down to -10°C, matching the weather-sealed bodies in the Fujifilm X-series lineup.\u003c\/p\u003e\u003cp\u003eThe aperture ring with click stops allows for precise manual exposure control, while the smooth, well-damped focus ring enables accurate manual focusing when required. Available in both black and silver finishes to complement your Fujifilm body, the XF 23mm f2 R WR is one of the most practical and optically refined lenses in the XF system. Available now at Foto Discount World, Pretoria — South Africa's home of Fujifilm photography.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":51684506304810,"sku":"16523169","price":9150.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/FUJIFILM-XF23mm-F2-R-WR-BLACK-1.jpg?v=1781050832"},{"product_id":"fujifilm-xf-14mm-f2-8-r-mirrorless-camera-lens","title":"Fujifilm XF 14mm f2.8 R Mirrorless Camera Lens","description":"\u003cp\u003eThe Fujifilm XF 14mm f2.8 R is a professional wide-angle prime lens for Fujifilm X-mount mirrorless cameras, delivering a 21mm equivalent field of view that is ideal for architecture, interiors, landscapes, astrophotography, and environmental storytelling. Renowned for its near-zero distortion and exceptional corner-to-corner sharpness, the XF 14mm is one of the most optically refined lenses in the entire Fujifilm XF lineup.\u003c\/p\u003e\u003cp\u003eThe lens features a fast f\/2.8 maximum aperture that performs admirably in low-light conditions, making it a compelling choice for night sky photography and dimly lit interior work. An internal focusing system driven by a high-speed DC motor ensures quick and quiet autofocus, while the manual focus clutch mechanism allows photographers to instantly switch between autofocus and manual focus by sliding the focus ring — a feature particularly valued by landscape and architectural photographers who require precise focus control. The aperture ring with click stops provides tactile, repeatable exposure adjustments.\u003c\/p\u003e\u003cp\u003eWith its compact form factor, outstanding optical performance, and virtually distortion-free rendering, the Fujifilm XF 14mm f2.8 R is the definitive ultra-wide prime for the Fujifilm X system. Available now at Foto Discount World, Pretoria — South Africa's trusted source for professional Fujifilm lenses.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":51684507418922,"sku":"16276481","price":12850.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/FujiFilm-FUJINON-XF-14mm-F2.8-R.jpg?v=1781050842"},{"product_id":"fujifilm-xf-35mm-f1-4-r-mirrorless-camera-lens","title":"Fujifilm XF 35mm f1.4 R Mirrorless Camera Lens","description":"\u003cp\u003eThe Fujifilm XF 35mm f1.4 R is one of the most beloved prime lenses in the Fujifilm X system — a classic 53mm equivalent that has earned a devoted following among portrait, street, and documentary photographers for its exceptional rendering, beautiful bokeh, and outstanding low-light performance. With a fast f\/1.4 maximum aperture, this lens excels in available light situations and produces a naturally smooth, three-dimensional background separation that is difficult to replicate with slower lenses.\u003c\/p\u003e\u003cp\u003eThe optical design of the XF 35mm f1.4 R incorporates aspherical elements to control aberrations and deliver sharp, detailed images with a characteristic warmth and depth that Fujifilm photographers prize. The aperture ring with click stops allows for precise, tactile exposure control, while the manual focus ring is smooth and well-damped for accurate focus adjustment. Although not weather-sealed, the XF 35mm f1.4 R remains one of the most optically refined lenses in the XF lineup, producing images with a painterly quality that digital sharpness alone cannot replicate.\u003c\/p\u003e\u003cp\u003eWhether you're shooting portraits, street scenes, travel, or everyday life, the Fujifilm XF 35mm f1.4 R delivers a natural, immersive perspective that draws viewers into the frame. It is widely regarded as an essential lens for any Fujifilm X-mount photographer. Available now at Foto Discount World, Pretoria — South Africa's home of Fujifilm photography.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":51684507943210,"sku":"16240755","price":9550.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-XF35mm-F1.4-R.jpg?v=1781050852"},{"product_id":"fujifilm-xf-60mm-f2-4-r-macro-mirrorless-camera-lens","title":"Fujifilm XF 60mm f2.4 R Macro Mirrorless Camera Lens","description":"\u003cp\u003eThe Fujifilm XF 60mm f2.4 R Macro is a versatile medium telephoto prime lens for Fujifilm X-mount cameras, delivering a 91mm equivalent field of view that is perfectly suited to portrait photography, close-up work, and product photography. With a maximum magnification of 0.5x (1:2), it offers genuine macro capability without requiring a dedicated macro lens, making it one of the most multi-purpose primes in the Fujifilm XF system.\u003c\/p\u003e\u003cp\u003eThe f\/2.4 maximum aperture produces pleasing background separation and performs well in available light, while the optical design — featuring Super ELD and ED glass elements — ensures outstanding sharpness, contrast, and colour fidelity across the entire focus range. The internal focusing system keeps the lens length constant during focus, and the smooth aperture ring with click stops provides tactile, repeatable exposure control. A well-damped manual focus ring allows for precise focus adjustment, which is particularly valuable in close-up and macro work where depth of field is extremely shallow.\u003c\/p\u003e\u003cp\u003eWhether you're capturing detailed product shots, flattering environmental portraits, or exploring the world of close-up photography, the Fujifilm XF 60mm f2.4 R Macro delivers the optical quality and versatility that photographers demand. Available now at Foto Discount World, Pretoria — South Africa's trusted source for Fujifilm lenses.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":51684509745450,"sku":"16240767","price":10450.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/FujiFilm-XF-60mm-f2.4-R-Macro-Mirrorless-Camera-Lens4.jpg?v=1781050861"},{"product_id":"fujifilm-xc-50-230mm-telephoto-zoom-f4-5-6-7-ois-mirrorless-camera-lens","title":"Fujifilm XC 50-230mm f4.5-6.7 OIS II Mirrorless Camera Lens","description":"\u003cp\u003eThe Fujifilm XC 50-230mm f4.5-6.7 OIS II is a lightweight, versatile telephoto zoom lens for Fujifilm X-mount cameras, covering a 35mm equivalent range of 76–350mm. Designed as an accessible and affordable telephoto option for travel, wildlife, and everyday photography, it delivers a compelling combination of reach, image stabilisation, and compact dimensions that make it an ideal companion for photographers who want to explore telephoto shooting without the weight and cost of professional-grade glass.\u003c\/p\u003e\u003cp\u003eThe second-generation OIS II system provides effective image stabilisation to counteract camera shake at longer focal lengths, enabling sharper handheld shots in a variety of lighting conditions. The optical design incorporates ED glass elements to control chromatic aberration and maintain image quality across the zoom range. A stepping motor autofocus system delivers smooth, quiet focus performance that is well-suited to both stills and video recording. The lens features a retractable design that collapses to a compact size for easy storage and transport.\u003c\/p\u003e\u003cp\u003eWhether you're photographing wildlife on safari, capturing sports action, or shooting travel scenes from a distance, the Fujifilm XC 50-230mm f4.5-6.7 OIS II offers impressive reach and image quality in a lightweight, travel-friendly package. Available now at Foto Discount World, Pretoria — South Africa's trusted source for Fujifilm camera lenses.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":51684510695722,"sku":"16527749","price":4750.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-XC-50-230mm-Telephoto-Zoom-F4.5-6.7-OIS.jpg?v=1781050871"},{"product_id":"om-system-45mm-f1-8-black-lens","title":"OM System 45mm f1.8 Black Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eOlympus 45mm\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003ePositioned as the perfect portrait prime, the Olympus M.Zuiko Digital 45mm f\/1.8 Lens (Black) is a sleek 90mm equivalent lens for Micro Four Thirds mirrorless cameras. The short-telephoto focal length pairs with a bright f\/1.8 maximum aperture to benefit working in low-light conditions and also offers greater control over depth of field for producing selective focus effects. The optical construction of the lens incorporates two extra-high refractive index elements, which help to reduce distortion and spherical aberrations in order to realize notable sharpness and accurate rendering. Additionally, a Movie \u0026amp; Still Compatible (MSC) autofocus system is employed to deliver quick, quiet, and precise focusing performance to suit both video and photo applications.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eOlympus 45mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003ePortrait-length prime is designed for Micro Four Thirds mirrorless cameras and provides a 90mm equivalent focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast f\/1.8 maximum aperture helps to achieve shallow depth of field and selective focusing effects, and also benefits working in difficult lighting conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTwo extra-high refractive index elements are used to control distortion and spherical aberration for improved sharpness and clarity.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMovie \u0026amp; Still Compatible (MSC) autofocus system benefits both photo and video applications due to its smooth, quiet, and fast performance.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003cdiv id=\"product_over_view\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"OM SYSTEM","offers":[{"title":"Default Title","offer_id":51684597563690,"sku":"V311030BE000","price":6250.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/V311030BE000.jpg?v=1781051517"},{"product_id":"om-system-m-zuiko-14-42mm-silver-lens","title":"OM System M.Zuiko 14-42mm Silver Mirrorless Camera Lens","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eOlympus M.Zuiko Digital ED 14-42m\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cdiv\u003e\n\u003cdiv id=\"product_over_view\"\u003e\n\u003cdiv id=\"product_intro_container\"\u003e\n\u003cp\u003e\u003cb\u003eDistinguished by its slim pancake form factor, the Olympus M.Zuiko Digital ED 14-42mm f\/3.5-5.6 EZ Lens (Silver) is a versatile 28-84mm equivalent zoom designed for Micro Four Thirds mirrorless cameras. Despite its compact profile, this lens includes an advanced optical design, which includes aspherical, low dispersion, and high refractive index elements to achieve a high degree of sharpness and clarity throughout the zoom range. A ZERO coating has also been applied to individual elements to suppress flare and ghosting for high contrast, colour-accurate imagery. In addition to the optical design and small size, the lens is also characterized by its Electronic Zoom mechanism, for smooth and constant zoom movements, and a Movie \u0026amp; Still Compatible (MSC) AF system that is quick, quiet, and precise to suit both video and photo applications.\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eWide-to-portrait-length zoom is designed for Micro Four Thirds mirrorless cameras and provides a 28-84mm equivalent focal length range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eThree aspherical elements and one S-HR (Super-High Refractive Index) element are used to reduce spherical aberrations and distortion throughout the zoom range. One extra-low dispersion element is featured, too, to suppress colour fringing and chromatic aberrations for improved colour accuracy and clarity.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eA ZERO (Zuiko Extra-low Reflection Optical) coating has been applied to individual elements to minimize lens flare and ghosting for improved contrast and colour fidelity when working in strong lighting conditions.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eElectronic Zoom control uses a linear motor to produce smooth, dramatic zooming effects to complement your video recording. Two zoom speeds are available, too, to suit various subject types and recording needs.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMovie \u0026amp; Still Compatible (MSC) autofocus system benefits both photo and video applications due to its smooth, quiet, and fast performance.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePancake form-factor measures just 0.9\" thick and an Electronic Retraction feature automatically extends and retracts the lens when the camera is powered on or off.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eOlympus M.Zuiko Digital ED 14-42mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cdiv class=\"title_dkf_HqcGmV\"\u003e\n\u003ch2 class=\"text_v_wGSQBcdt comfy_v_wGSQBcdt sizeTitle4_v_wGSQBcdt weightBold_v_wGSQBcdt primary_aEALyqkgyT\" data-selenium=\"sellingPointsTitle\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cul class=\"list_dkf_HqcGmV\"\u003e\n\u003cli class=\"listItem_dkf_HqcGmV\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eMicro Four Thirds System\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_dkf_HqcGmV\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003e28-84mm (35mm Equivalent)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_dkf_HqcGmV\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eAperture Range: f\/3.5 to f\/22\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_dkf_HqcGmV\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eThree Aspherical Elements\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_dkf_HqcGmV\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eOne ED Element, One S-HR Element\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_dkf_HqcGmV\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eZERO Lens Coating\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_dkf_HqcGmV\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eMovie \u0026amp; Still Compatible AF System\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_dkf_HqcGmV\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eElectronic Zoom Mechanism\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_dkf_HqcGmV\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003ePancake Lens Form Factor\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_dkf_HqcGmV\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eRounded 5-Blade Diaphragm\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"OM System","offers":[{"title":"Default Title","offer_id":51684599234858,"sku":"V335370BW000","price":7750.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/V314070SE000.jpg?v=1781051527"},{"product_id":"fujifilm-xf-10-24mm-f4-r-ois-mirrorless-camera-lens","title":"Fujifilm XF 10-24mm f4 R OIS WR Mirrorless Camera Lens","description":"\u003cp\u003eThe Fujifilm XF 10-24mm f4 R OIS WR is a professional ultra-wide zoom lens for Fujifilm X-mount cameras, covering a 35mm equivalent range of 15–36mm. Designed for landscape, architecture, interior, and travel photographers who demand maximum width and optical quality, this lens delivers outstanding corner-to-corner sharpness, controlled distortion, and effective image stabilisation in a weather-resistant body that can handle demanding shooting conditions.\u003c\/p\u003e\u003cp\u003eThe second-generation WR (Weather Resistant) version features sealing at 10 points, making it suitable for use in rain, dust, and cold environments down to -10°C — a significant upgrade for outdoor and adventure photographers. The optical image stabilisation system provides up to 4 stops of compensation, enabling sharp handheld shots even at the widest focal lengths. The optical design incorporates aspherical and ED glass elements to control distortion and chromatic aberration across the entire zoom range, while the aperture ring with click stops and smooth zoom action make it a pleasure to use in the field.\u003c\/p\u003e\u003cp\u003eWhether you're capturing sweeping landscapes, dramatic architectural interiors, or immersive environmental scenes, the Fujifilm XF 10-24mm f4 R OIS WR delivers the ultra-wide perspective and professional build quality that serious photographers require. Available now at Foto Discount World, Pretoria — South Africa's home of professional Fujifilm lenses.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":51684600742186,"sku":"16666791","price":18250.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/FujiFilm-XF-10-24mm-f4-R-OIS-Mirrorless-Camera-Lens6.jpg?v=1781051538"},{"product_id":"fujifilm-xf-18-135mm-f3-5-5-6-ois-wr-mirrorless-camera-lens","title":"Fujifilm XF 18-135mm f3.5-5.6 R LM OIS WR Mirrorless Camera Lens","description":"\u003cp\u003eThe Fujifilm XF 18-135mm f3.5-5.6 R LM OIS WR is the ultimate all-in-one zoom lens for Fujifilm X-mount cameras, covering a versatile 35mm equivalent range of 27–206mm in a single, weather-resistant package. Designed for travel, documentary, and event photographers who want maximum flexibility without carrying multiple lenses, it combines wide-angle coverage, standard zoom range, and moderate telephoto reach in one compact, high-performance optic.\u003c\/p\u003e\u003cp\u003eThe lens features a linear motor (LM) autofocus system for fast, silent, and precise focusing — ideal for both stills and video — alongside a 5-stop optical image stabilisation system that enables sharp handheld shooting across the entire zoom range. Weather-resistant construction with 4 sealing points makes it a reliable companion in rain and dusty conditions, while the optical design incorporates aspherical and ED glass elements to maintain sharpness and control aberrations from 18mm to 135mm. The aperture ring with click stops and smooth zoom action complete a lens that is as enjoyable to use as it is capable.\u003c\/p\u003e\u003cp\u003eWhether you're shooting street scenes, travel landscapes, portraits, or events, the Fujifilm XF 18-135mm f3.5-5.6 R LM OIS WR delivers the versatility and image quality to handle virtually any situation. Available now at Foto Discount World, Pretoria — South Africa's trusted source for Fujifilm camera lenses.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":51684603167018,"sku":"16432853","price":12750.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/181351__29821.1502229957.jpg?v=1781051567"},{"product_id":"fujifilm-xf16mm-f1-4-r-wr-mirrorless-camera-lens","title":"Fujifilm XF 16mm f1.4 R WR Mirrorless Camera Lens","description":"\u003cp\u003eThe Fujifilm XF 16mm f1.4 R WR is a professional wide-angle prime lens for Fujifilm X-mount cameras, delivering a 24mm equivalent field of view with an exceptionally fast f\/1.4 maximum aperture. Combining the immersive perspective of a wide-angle lens with the low-light capability and background separation of a fast prime, the XF 16mm f1.4 R WR is one of the most versatile and technically impressive lenses in the entire Fujifilm XF system — equally at home shooting landscapes, architecture, astrophotography, street photography, and environmental portraits.\u003c\/p\u003e\u003cp\u003eThe weather-resistant construction with 14 sealing points makes this lens a reliable companion in rain, dust, and cold conditions down to -10°C, matching the weather-sealed bodies in the Fujifilm X-series lineup. The optical design incorporates aspherical and ED glass elements to control distortion and chromatic aberration, delivering outstanding sharpness and clarity from corner to corner even at f\/1.4. A manual focus clutch allows instant switching between autofocus and manual focus, while the aperture ring with click stops provides tactile, repeatable exposure control. The internal focusing system keeps the lens length constant during focus, and the close minimum focusing distance of 15cm enables compelling close-up perspectives.\u003c\/p\u003e\u003cp\u003eFor photographers who demand the ultimate wide-angle prime for the Fujifilm X system, the XF 16mm f1.4 R WR is the definitive choice. Available now at Foto Discount World, Pretoria — South Africa's trusted source for professional Fujifilm lenses.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":51684629250346,"sku":"16641208","price":10950.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-XF16mm-F1.4-R-WR.jpg?v=1781051743"},{"product_id":"fujifilm-xf35mm-f2-r-wr-black-mirrorless-camera-lens","title":"Fujifilm XF 35mm f2 R WR Black Mirrorless Camera Lens","description":"\u003cp\u003eThe Fujifilm XF 35mm f2 R WR is a compact, weather-resistant prime lens offering a classic 53mm equivalent focal length — the most natural and versatile perspective in photography, closely matching the human eye's field of view. Designed as a modern, weather-sealed alternative to the legendary XF 35mm f1.4 R, this lens prioritises speed, reliability, and portability without compromising on optical quality, making it an ideal everyday prime for street photography, travel, portraiture, and documentary work.\u003c\/p\u003e\u003cp\u003eThe weather-resistant construction with 10 sealing points makes the XF 35mm f2 R WR a dependable companion in rain, dust, and cold conditions down to -10°C. A high-speed DC motor delivers fast, near-silent autofocus that is well-suited to both stills and video, while the internal focusing system keeps the lens length constant during focus. The f\/2 maximum aperture provides excellent low-light performance and pleasing background separation, and the aperture ring with click stops allows for precise, tactile exposure control. Available in both black and silver finishes to complement any Fujifilm X-series body.\u003c\/p\u003e\u003cp\u003eFor photographers who want a compact, weather-sealed 35mm prime that performs reliably in any conditions, the Fujifilm XF 35mm f2 R WR is the definitive choice. Available now at Foto Discount World, Pretoria — South Africa's home of Fujifilm photography.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":51684630397226,"sku":"16580480","price":5850.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-XF35mm-F2-R-WR-Black.jpg?v=1781051752"},{"product_id":"fujifilm-xf35mm-f2-r-wr-silver-mirrorless-camera-lens","title":"Fujifilm XF 35mm f2 R WR Silver Mirrorless Camera Lens","description":"\u003cp\u003eThe Fujifilm XF 35mm f2 R WR in Silver is a compact, weather-resistant prime lens offering a classic 53mm equivalent focal length — the most natural and versatile perspective in photography, closely matching the human eye's field of view. The silver finish pairs beautifully with Fujifilm's retro-styled X-series bodies, combining classic aesthetics with modern optical performance and professional weather-resistant construction.\u003c\/p\u003e\u003cp\u003eIdentical in optical design and performance to the black version, the XF 35mm f2 R WR Silver features weather-resistant sealing at 10 points, making it a dependable companion in rain, dust, and cold conditions down to -10°C. A high-speed DC motor delivers fast, near-silent autofocus ideal for both stills and video, while the internal focusing system keeps the lens length constant during focus. The f\/2 maximum aperture provides excellent low-light performance and pleasing background separation, and the aperture ring with click stops allows for precise, tactile exposure control that complements the classic shooting experience of Fujifilm's X-series cameras.\u003c\/p\u003e\u003cp\u003eFor photographers who want a compact, weather-sealed 35mm prime with classic silver styling, the Fujifilm XF 35mm f2 R WR Silver is the perfect match for your Fujifilm X-series body. Available now at Foto Discount World, Pretoria — South Africa's home of Fujifilm photography.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":51684631609642,"sku":"16580519","price":5850.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-XF35mm-F2-R-WR-Silver.jpg?v=1781051762"},{"product_id":"fujifilm-xf-90mm-f2r-lm-wr-mirrorless-camera-lens","title":"Fujifilm XF 90mm f2 R LM WR Mirrorless Camera Lens","description":"\u003cp\u003eThe Fujifilm XF 90mm f2 R LM WR is a professional portrait telephoto prime lens for Fujifilm X-mount cameras, delivering a 137mm equivalent focal length with a fast f\/2 maximum aperture. Widely regarded as one of the finest portrait lenses in the Fujifilm XF system, it produces images of extraordinary sharpness, beautiful background separation, and a three-dimensional rendering quality that flatters subjects and draws viewers into the frame.\u003c\/p\u003e\u003cp\u003eThe linear motor (LM) autofocus system delivers fast, silent, and highly accurate focusing — essential for portrait and event photography where decisive moments cannot be missed. Weather-resistant construction with 7 sealing points makes this lens a reliable companion in rain and dusty conditions, while the optical design incorporates ED glass elements to control chromatic aberration and deliver outstanding colour fidelity and contrast. The aperture ring with click stops provides tactile exposure control, and the smooth manual focus ring enables precise focus adjustment when required.\u003c\/p\u003e\u003cp\u003eWhether you're shooting studio portraits, outdoor headshots, fashion, or events, the Fujifilm XF 90mm f2 R LM WR delivers the sharpness, speed, and build quality that professional portrait photographers demand. Available now at Foto Discount World, Pretoria — South Africa's trusted source for professional Fujifilm lenses.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":51684634067242,"sku":"16463668","price":12990.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-XF-90mm-F2R-LM-WR.jpg?v=1781051770"},{"product_id":"fujifilm-xf-50-140mm-telephoto-zoom-f2-8-r-lm-ois-wr-mirrorless-camera-lens","title":"Fujifilm XF 50-140mm f2.8 R LM OIS WR Mirrorless Camera Lens","description":"\u003cp\u003eThe Fujifilm XF 50-140mm f2.8 R LM OIS WR is a professional telephoto zoom lens for Fujifilm X-mount cameras, delivering a 35mm equivalent range of 76–213mm with a constant f\/2.8 maximum aperture throughout the zoom range. Designed as the definitive professional telephoto zoom for the Fujifilm X system, it is the go-to lens for portrait, wedding, event, sports, and wildlife photographers who demand fast aperture performance, reliable autofocus, and weather-resistant build quality in a versatile zoom.\u003c\/p\u003e\u003cp\u003eThe linear motor (LM) autofocus system delivers fast, silent, and highly accurate focusing across the entire zoom range, while the 5-stop optical image stabilisation system enables sharp handheld shooting even at 140mm. Weather-resistant construction with 14 sealing points makes this lens a dependable companion in rain, dust, and cold conditions down to -10°C. The optical design incorporates Super ED and ED glass elements to control chromatic aberration and deliver outstanding sharpness, contrast, and colour fidelity at every focal length. A built-in tripod collar allows for smooth panning shots and balanced support when used on a tripod or monopod.\u003c\/p\u003e\u003cp\u003eFor Fujifilm photographers who require the performance of a professional 70-200mm f2.8 equivalent in the X-mount system, the XF 50-140mm f2.8 R LM OIS WR is the definitive choice. Available now at Foto Discount World, Pretoria — South Africa's trusted source for professional Fujifilm lenses.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":51684634755370,"sku":"16443060","price":19050.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-XF-50-140mm-Telephoto-Zoom-f2.8-R-LM-OIS-WR3.jpg?v=1781051781"},{"product_id":"fujifilm-gf-63mm-f2-8-r-wr-r-3000-00-cash-back","title":"Fujifilm GF 63mm f2.8 R WR Medium Format Mirrorless Camera Lens","description":"\u003cp\u003eThe Fujifilm GF 63mm f2.8 R WR is the standard prime lens for Fujifilm's GFX medium format mirrorless system, delivering a 50mm equivalent field of view on the large GFX sensor. Designed as the natural starting point for GFX photographers, it combines a classic, versatile perspective with outstanding optical performance, weather-resistant construction, and a compact form factor that belies the extraordinary image quality it produces on Fujifilm's 50, 100, and 102-megapixel medium format sensors.\u003c\/p\u003e\u003cp\u003eThe optical design incorporates Super ED and aspherical glass elements to control aberrations and deliver edge-to-edge sharpness across the full medium format frame — a demanding requirement given the resolution of GFX sensors. Weather-resistant sealing at 8 points makes this lens a reliable companion in rain and dusty conditions, while the linear motor autofocus system provides fast, silent, and accurate focusing. The aperture ring with click stops allows for precise manual exposure control, and the smooth focus ring enables accurate manual focusing when required.\u003c\/p\u003e\u003cp\u003eFor GFX photographers seeking a versatile, high-performance standard prime that fully exploits the resolution and dynamic range of Fujifilm's medium format sensors, the GF 63mm f2.8 R WR is the essential starting lens. Available now at Foto Discount World, Pretoria — South Africa's trusted source for Fujifilm GFX cameras and lenses.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":51684653760810,"sku":"16536647","price":29350.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-GF-63mm-f2.8-R-WR-1.jpg?v=1781051921"},{"product_id":"fujifilm-gf-120mm-f4-macro-r-lm-ois-wr-mirrorless-camera-lens","title":"Fujifilm GF 120mm f4 R LM OIS WR Macro Medium Format Mirrorless Camera Lens","description":"\u003cp\u003eThe Fujifilm GF 120mm f4 R LM OIS WR Macro is a professional medium telephoto macro lens for Fujifilm's GFX medium format mirrorless system, delivering a 95mm equivalent field of view with 0.5x (1:2) maximum magnification. Designed for portrait, macro, product, and fine art photographers who demand the highest possible image quality, it combines the extraordinary resolution of GFX sensors with outstanding optical performance, optical image stabilisation, and weather-resistant construction.\u003c\/p\u003e\u003cp\u003eThe linear motor autofocus system delivers fast, silent, and highly accurate focusing across the full focus range — from infinity down to the minimum focusing distance of 45cm — making it equally capable as a portrait lens and a close-up macro optic. The 5-stop optical image stabilisation system enables sharp handheld shooting even at close focusing distances where camera shake is most pronounced. Weather-resistant sealing at 8 points ensures reliable performance in rain and dusty conditions, while the optical design incorporates Super ED and ED glass elements to deliver edge-to-edge sharpness and colour fidelity across the full medium format frame.\u003c\/p\u003e\u003cp\u003eWhether you're capturing flattering medium format portraits, detailed product photography, or exploring the world of close-up macro imaging at the highest resolution, the Fujifilm GF 120mm f4 R LM OIS WR Macro is the definitive choice. Available now at Foto Discount World, Pretoria — South Africa's trusted source for Fujifilm GFX cameras and lenses.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":51684654612778,"sku":"16536661","price":50350.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-GF-120mm-f4-Macro-R-LM-OIS-WR-Lens.jpg?v=1781051931"},{"product_id":"fujifilm-xf-23mm-f2-r-wr-silver-mirrorless-camera-lens","title":"Fujifilm XF 23mm f2 R WR Silver Mirrorless Camera Lens","description":"\u003cp\u003eThe Fujifilm XF 23mm f2 R WR in Silver is a compact, weather-resistant prime lens offering a classic 35mm equivalent focal length — one of the most versatile and beloved perspectives in photography. The silver finish pairs beautifully with Fujifilm's retro-styled X-series bodies, combining timeless aesthetics with modern optical performance and professional weather-resistant construction that makes it a reliable companion in any shooting environment.\u003c\/p\u003e\u003cp\u003eIdentical in optical design and performance to the black version, the XF 23mm f2 R WR Silver features weather-resistant sealing at 10 points, making it suitable for shooting in rain, dust, and cold environments down to -10°C. A high-speed DC motor delivers fast, near-silent autofocus well-suited to both stills and video, while the internal focusing system keeps the lens length constant during focus. The f\/2 maximum aperture provides excellent low-light performance and pleasing background separation, and the aperture ring with click stops allows for precise, tactile exposure control that complements the classic shooting experience of Fujifilm's X-series cameras.\u003c\/p\u003e\u003cp\u003eFor street, travel, documentary, and portrait photographers who want a compact, weather-sealed 35mm prime with classic silver styling, the Fujifilm XF 23mm f2 R WR Silver is the perfect everyday lens. Available now at Foto Discount World, Pretoria — South Africa's home of Fujifilm photography.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":51684664574250,"sku":"16523171","price":9150.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/FUJIFILM-XF23mm-F2-R-WR-Silver-1.jpg?v=1781051992"},{"product_id":"fujifilm-gf-32-64mm-f4-r-lm-wr-mirrorless-camera-lens","title":"Fujifilm GF 32-64mm f4 R LM WR Medium Format Mirrorless Camera Lens","description":"\u003cp\u003eThe Fujifilm GF 32-64mm f4 R LM WR is the standard wide-to-normal zoom lens for Fujifilm's GFX medium format mirrorless system, delivering a 35mm equivalent range of 25–51mm with a constant f\/4 aperture. Designed as the essential walk-around zoom for GFX photographers, it covers the most frequently used focal lengths in a single, weather-resistant package — from expansive wide-angle perspectives to natural standard views — making it the ideal companion for landscape, travel, architecture, and documentary photography at medium format resolution.\u003c\/p\u003e\u003cp\u003eThe linear motor (LM) autofocus system delivers fast, silent, and accurate focusing across the full zoom range, while the optical design incorporates Super ED and aspherical glass elements to control distortion and chromatic aberration and deliver edge-to-edge sharpness across the full GFX sensor frame. Weather-resistant sealing at 10 points ensures reliable performance in rain and dusty conditions, and the aperture ring with click stops provides tactile, repeatable exposure control. The internal zoom design maintains a constant lens length throughout the zoom range for balanced handling.\u003c\/p\u003e\u003cp\u003eFor GFX photographers who want a versatile, high-performance wide-to-normal zoom that fully exploits the resolution and dynamic range of Fujifilm's medium format sensors, the GF 32-64mm f4 R LM WR is the definitive choice. Available now at Foto Discount World, Pretoria — South Africa's trusted source for Fujifilm GFX cameras and lenses.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":51684675780906,"sku":"16536659","price":42650.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/FujiFilm-GF-32-64mm-F4-R-LM-WR-Lens.jpg?v=1781052070"},{"product_id":"fujifilm-xf-50mm-f2-r-wr-black-mirrorless-camera-lens","title":"Fujifilm XF 50mm f2 R Black Mirrorless Camera Lens","description":"\u003ch1 class=\"contentTitleB03\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 50mm\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv class=\"parallelBlockB01L2R1 withContentTitleB04\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe XF50mmF2 R WR is a mid-telephoto lens with a focal length equivalent to 76mm\u003cspan class=\"note\"\u003e*\u003c\/span\u003e that delivers the very best results from Fujifilm's unique X-Trans CMOS sensor. Its compact and lightweight design features 9 elements in 7 groups, including one aspherical ED lens, and has an inner focusing system\u003cspan class=\"note\"\u003e**\u003c\/span\u003e, driven by a stepping motor\u003cspan class=\"note\"\u003e***\u003c\/span\u003e for fast and silent autofocusing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e Metal parts are used extensively on the exterior for a stylish, robust design with a premium feel, while the aperture and focusing rings have been designed to be comfortable and easy to use. The lens is also weather and dust resistant, and operates in temperatures as low as -10°C, making it ideal for shooting in a variety of conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe XF50mmF2 R WR will add to Fujifilm's line-up of compact, lightweight and stylish lenses, which currently includes the FUJINON XF35mmF2 R WR and XF23mmF2 R WR, further broadening the appeal of Fujifilm mirrorless digital cameras.\u003c\/b\u003e\u003c\/p\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eAn AF system that moves smaller lens elements in the middle or at the back of the lens to focus.\u003c\/h3\u003e\n\u003cdiv class=\"parallelBlockB01Half\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens features 9 lens elements in 7 groups including one aspherical ED lens, which prevents spherical and chromatic aberrations. This ensures the lens delivers outstanding results and minimises variances in image quality at different shooting distances.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eCompact, lightweight and stylish design\u003c\/h3\u003e\n\u003cul class=\"unorderedListB01\"\u003e\n\u003cli\u003e\u003cstrong\u003eThe lens weighs just 200g.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe metal exterior uses the same design style as XF35mmF2 R WR and XF23mmF2 R WR for a robust, premium feel.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe compact and stylish design almost completely eliminates mechanical vignetting\u003cspan class=\"note\"\u003e*\u003c\/span\u003e when using the optical viewfinder on the FUJIFILM X-Pro2 camera.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe aperture and focusing rings feature precise click stops and smooth damping for easy operation.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eFast and silent autofocus\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe inner focusing AF system uses a stepping motor to drive lightweight focusing elements for a fast, silent autofocus performance.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eWeather and dust resistant, capable of operating in temperatures as low as -10°C\u003c\/h3\u003e\n\u003cdiv class=\"parallelBlockB01L2R1\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens is weather-sealed at ten points around the barrel making it weather and dust resistant. It will also continue to operate in temperatures as low as -10°C. Used with the weather and dust-resistant FUJIFILM X-Pro2 or X-T2 bodies means users can shoot confidently in light rain or dusty environments.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2 class=\"contentTitleB03\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 50mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003cp\u003e\u003cstrong\u003eA sleek short telephoto prime for FUJIFILM X-series mirrorless cameras, the black XF 50mm f\/2 R WR offers a 76mm equivalent focal length to suit a variety of applications, including portraiture and still lifes. The lightweight design and bright f\/2 maximum aperture benefit working in low-light conditions and also afford a high degree of control over depth of field for selective focus techniques. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe optical design features one aspherical ED element, which controls distortion and colour fringing for sharper, clearer results throughout the aperture range. A Super EBC coating is also used to control flare and ghosting for improved contrast and colour fidelity when working in bright and backlit conditions. Complementing the optics is a stepping motor, along with an internal focusing design, which provides quick and especially quiet focusing performance. Additionally, the lens is weather-sealed to suit working in inclement conditions.\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003ePrime short telephoto lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 76mm equivalent focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eBright f\/2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over depth of field.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eOne aspherical extra-low dispersion element limits both spherical and chromatic aberrations in order to realize greater sharpness, clarity, and colour accuracy.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eSuper EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and colour fidelity when working in strong lighting conditions.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eStepping motor, along with an internal focusing design, affords fast and quiet autofocus performance that benefits both stills and video applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eThe lens body incorporates weather sealing to protect against dust and moisture, and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"contentTitleB03\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 50mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"parallelUnitB01R\"\u003e\n\u003ch3\u003e\u003cstrong\u003eSleek, Short Telephoto Prime Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm XF 50mm f\/2 R WR is a mid-telephoto lens with a focal length equivalent to 76mm (35mm equivalent) that delivers the very best results from Fujifilm's unique X-Trans CMOS sensor. Its compact and lightweight design features 9 elements in 7 groups, including one aspherical ED lens, and has an inner focusing system, driven by a stepping motor for fast and silent autofocusing. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMetal parts are used extensively on the exterior for a stylish, robust design with a premium feel, while the aperture and focusing rings have been designed to be comfortable and easy to use. The lens is also weather and dust resistant, and operates in temperatures as low as -10°C, making it ideal for shooting in a variety of conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eX-mount lens \/ APS-C format\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e76mm (35mm Equivalent)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAperture range: f\/2 to f\/16\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSuper EBC lens coating\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePhysical aperture ring\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWeather-sealed construction\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"contentTitleB03\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 50mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eAn AF system that moves smaller lens elements in the middle or at the back of the lens to focus\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens features 9 lens elements in 7 groups including one aspherical ED lens, which prevents spherical and chromatic aberrations. This ensures the lens delivers outstanding results and minimises variances in image quality at different shooting distances. The inner focusing AF system uses a stepping motor to drive lightweight focusing elements for a fast, silent autofocus performance.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eCompact, lightweight and stylish design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eThe lens weighs just 200g.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe metal exterior uses the same design style as XF35mmF2 R WR and XF23mmF2 R WR for a robust, premium feel.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe compact and stylish design almost completely eliminates mechanical vignetting when using the optical viewfinder on the FUJIFILM X-Pro2 camera.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe aperture and focusing rings feature precise click stops and smooth damping for easy operation.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":51684719788330,"sku":"16580612","price":8550.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-XF-50mm-F2-R-WR-Black.jpg?v=1781052408"},{"product_id":"fujifilm-xf-50mm-f2-r-wr-silver-mirrorless-camera-lens","title":"Fujifilm XF 50mm f2 R Silver Mirrorless Camera Lens","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 50mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cdiv class=\"parallelBlockB01L2R1 withContentTitleB04\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe XF50mmF2 R WR is a mid-telephoto lens with a focal length equivalent to 76mm\u003cspan class=\"note\"\u003e*\u003c\/span\u003e that delivers the very best results from Fujifilm's unique X-Trans CMOS sensor. Its compact and lightweight design features 9 elements in 7 groups, including one aspherical ED lens, and has an inner focusing system\u003cspan class=\"note\"\u003e**\u003c\/span\u003e, driven by a stepping motor\u003cspan class=\"note\"\u003e***\u003c\/span\u003e for fast and silent autofocusing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e Metal parts are used extensively on the exterior for a stylish, robust design with a premium feel, while the aperture and focusing rings have been designed to be comfortable and easy to use. The lens is also weather and dust resistant, and operates in temperatures as low as -10°C, making it ideal for shooting in a variety of conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe XF50mmF2 R WR will add to Fujifilm's line-up of compact, lightweight and stylish lenses, which currently includes the FUJINON XF35mmF2 R WR and XF23mmF2 R WR, further broadening the appeal of Fujifilm mirrorless digital cameras.\u003c\/b\u003e\u003c\/p\u003e\n\u003ch3 class=\"contentTitleB03\"\u003e\u003cstrong\u003eAn AF system that moves smaller lens elements in the middle or at the back of the lens to focus.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"parallelBlockB01Half\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens features 9 lens elements in 7 groups including one aspherical ED lens, which prevents spherical and chromatic aberrations. This ensures the lens delivers outstanding results and minimises variances in image quality at different shooting distances.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 50mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"contentTitleB03\"\u003e\u003cstrong\u003eCompact, lightweight and stylish design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul class=\"unorderedListB01\"\u003e\n\u003cli\u003e\u003cstrong\u003eThe lens weighs just 200g.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe metal exterior uses the same design style as XF35mmF2 R WR and XF23mmF2 R WR for a robust, premium feel.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe compact and stylish design almost completely eliminates mechanical vignetting\u003cspan class=\"note\"\u003e*\u003c\/span\u003e when using the optical viewfinder on the FUJIFILM X-Pro2 camera.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe aperture and focusing rings feature precise click stops and smooth damping for easy operation.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"contentTitleB03\"\u003e\u003cstrong\u003eFast and silent autofocus\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe inner focusing AF system uses a stepping motor to drive lightweight focusing elements for a fast, silent autofocus performance.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"contentTitleB03\"\u003e\u003cstrong\u003eWeather and dust resistant, capable of operating in temperatures as low as -10°C\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"parallelBlockB01L2R1\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens is weather-sealed at ten points around the barrel making it weather and dust resistant. It will also continue to operate in temperatures as low as -10°C. Used with the weather and dust-resistant FUJIFILM X-Pro2 or X-T2 bodies means users can shoot confidently in light rain or dusty environments.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003cp\u003e\u003cstrong\u003eA sleek short telephoto prime for FUJIFILM X-series mirrorless cameras, the silver XF 50mm f\/2 R WR offers a 76mm equivalent focal length to suit a variety of applications, including portraiture and still lifes. The lightweight design and bright f\/2 maximum aperture benefit working in low-light conditions and also afford a high degree of control over depth of field for selective focus techniques. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe optical design features one aspherical ED element, which controls distortion and colour fringing for sharper, clearer results throughout the aperture range. A Super EBC coating is also used to control flare and ghosting for improved contrast and colour fidelity when working in bright and backlit conditions. Complementing the optics is a stepping motor, along with an internal focusing design, which provides quick and especially quiet focusing performance. Additionally, the lens is weather-sealed to suit working in inclement conditions.\u003c\/b\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 50mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003ePrime short telephoto lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 76mm equivalent focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eBright f\/2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over depth of field.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eOne aspherical extra-low dispersion element limits both spherical and chromatic aberrations in order to realize greater sharpness, clarity, and colour accuracy.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eSuper EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and colour fidelity when working in strong lighting conditions.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eStepping motor, along with an internal focusing design, affords fast and quiet autofocus performance that benefits both stills and video applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eThe lens body incorporates weather sealing to protect against dust and moisture, and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv id=\"orms-product-description\"\u003e\u003cstrong\u003eThe Fujifilm XF 50mm f\/2 R WR Lens is a fast standard prime lens for Fuji's X-series mirrorless cameras. The lens weighs a mere 200g and is very compact, making a light and agile camera kit when mounted to a Fuji X body. The lens features a super-fast maximum aperture of f\/2 to provide exceptional low light performance and depth of field control.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"product attribute overview\"\u003e\n\u003cdiv class=\"value std\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eMaximum aperture: F\/2\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e50mm prime lens\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast internal autofocus\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSmooth Bokeh\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFantastic low light capability\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"parallelUnitB01R\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-4ed73f8 elementor-widget elementor-widget-heading\" data-id=\"4ed73f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch3 class=\"elementor-heading-title elementor-size-default\"\u003e\u003cstrong\u003eA mid-telephoto lens with high-speed AF\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-3ae3d91 box_oneside elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ae3d91\" data-element_type=\"section\"\u003e\n\u003cdiv class=\"elementor-container elementor-column-gap-default\"\u003e\n\u003cdiv class=\"elementor-row\"\u003e\n\u003cdiv class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-51b5924\" data-id=\"51b5924\" data-element_type=\"column\"\u003e\n\u003cdiv class=\"elementor-column-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-widget-wrap\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-0ac25cc elementor-widget elementor-widget-text-editor\" data-id=\"0ac25cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"elementor-text-editor elementor-clearfix\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe XF50mmF2 R WR is a mid-telephoto lens with a focal length equivalent to 76mm\u003csup\u003e*1\u003c\/sup\u003e that delivers the very best results from Fujifilm’s unique X-Trans CMOS sensor. Its compact and lightweight design features 9 elements in 7 groups, including one aspherical ED lens, and has an inner focusing system\u003csup\u003e*2\u003c\/sup\u003e, driven by a stepping motor\u003csup\u003e*3\u003c\/sup\u003e for fast and silent autofocusing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e. Metal parts are used extensively on the exterior for a stylish, robust design with a premium feel, while the aperture and focusing rings have been designed to be comfortable and easy to use. The lens is also weather and dust resistant, and operates in temperatures as low as -10°C, making it ideal for shooting in a variety of conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe XF50mmF2 R WR will add to Fujifilm’s line-up of compact, lightweight and stylish lenses, which currently includes the FUJINON XF35mmF2 R WR and XF23mmF2 R WR, further broadening the appeal of Fujifilm mirrorless digital cameras.\u003c\/b\u003e\u003c\/p\u003e\n\u003cdiv class=\"elementor-element elementor-element-cb16df0 elementor-widget elementor-widget-heading\" data-id=\"cb16df0\" data-element_type=\"widget\" data-widget_type=\"heading.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch3 class=\"elementor-heading-title elementor-size-default\"\u003e\u003cstrong\u003eAn AF system that moves smaller lens elements in the middle or at the back of the lens to focus.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-58a9d90 elementor-widget elementor-widget-text-editor\" data-id=\"58a9d90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"elementor-text-editor elementor-clearfix\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens features 9 lens elements in 7 groups including one aspherical ED lens, which prevents spherical and chromatic aberrations. This ensures the lens delivers outstanding results and minimises variances in image quality at different shooting distances.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 50mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003csection class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-c13c90a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c13c90a\" data-element_type=\"section\"\u003e\n\u003cdiv class=\"elementor-container elementor-column-gap-default\"\u003e\n\u003cdiv class=\"elementor-row\"\u003e\n\u003cdiv class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d5b0989\" data-id=\"d5b0989\" data-element_type=\"column\"\u003e\n\u003cdiv class=\"elementor-column-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-widget-wrap\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-12ddc1d elementor-widget elementor-widget-heading\" data-id=\"12ddc1d\" data-element_type=\"widget\" data-widget_type=\"heading.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch3 class=\"elementor-heading-title elementor-size-default\"\u003e\u003cstrong\u003eCompact, lightweight and stylish design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-43c47ef elementor-widget elementor-widget-text-editor\" data-id=\"43c47ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"elementor-text-editor elementor-clearfix\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eThe lens weighs just 200g.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe metal exterior uses the same design style as XF35mmF2 R WR and XF23mmF2 R WR for a robust, premium feel.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe compact and stylish design almost completely eliminates mechanical vignetting\u003csup\u003e*4\u003c\/sup\u003e when using the optical viewfinder on the FUJIFILM X-Pro2 camera.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe aperture and focusing rings feature precise click stops and smooth damping for easy operation.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-3709188 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3709188\" data-element_type=\"section\"\u003e\n\u003cdiv class=\"elementor-container elementor-column-gap-default\"\u003e\n\u003cdiv class=\"elementor-row\"\u003e\n\u003cdiv class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2a8e578\" data-id=\"2a8e578\" data-element_type=\"column\"\u003e\n\u003cdiv class=\"elementor-column-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-widget-wrap\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-d9385f8 elementor-widget elementor-widget-heading\" data-id=\"d9385f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch3 class=\"elementor-heading-title elementor-size-default\"\u003e\u003cstrong\u003eFast and silent autofocus\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-e0a6142 elementor-widget elementor-widget-text-editor\" data-id=\"e0a6142\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"elementor-text-editor elementor-clearfix\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe inner focusing AF system uses a stepping motor to drive lightweight focusing elements for a fast, silent autofocus performance.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-9366318 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9366318\" data-element_type=\"section\"\u003e\n\u003cdiv class=\"elementor-container elementor-column-gap-default\"\u003e\n\u003cdiv class=\"elementor-row\"\u003e\n\u003cdiv class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2c6ce5f\" data-id=\"2c6ce5f\" data-element_type=\"column\"\u003e\n\u003cdiv class=\"elementor-column-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-widget-wrap\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-1fb20f4 elementor-widget elementor-widget-heading\" data-id=\"1fb20f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch3 class=\"elementor-heading-title elementor-size-default\"\u003e\u003cstrong\u003eWeather and dust resistant, capable of operating in temperatures as low as -10°C\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-42cf60e elementor-widget elementor-widget-text-editor\" data-id=\"42cf60e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"elementor-text-editor elementor-clearfix\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens is weather-sealed at ten points around the barrel making it weather and dust resistant. It will also continue to operate in temperatures as low as -10°C. Used with the weather and dust-resistant FUJIFILM X-Pro2 or X-T2 bodies means users can shoot confidently in light rain or dusty environments.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":51684721066282,"sku":"16536623","price":8550.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-XF-50mm-F2-R-WR-Silver.jpg?v=1781052417"},{"product_id":"fujifilm-xf80mm-f2-8-r-lm-ois-wr-mirrorless-camera-lens","title":"Fujifilm XF80mm f2.8 Mirrorless Camera Lens","description":"\u003ch1 style=\"text-align: left\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF80mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eBuy Fujifilm XF80mmF2.8 R LM OIS WR Macro Lens to give you that perfect image. We make sure to keep the best quality Fujifilm Lenses\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"contentTitleB03\"\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"parallelBlockB01L2R1 withContentTitleB04\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003e\u003cstrong\u003eFUJINON XF80mmF2.8 R LM OIS WR Macro Lens features a focal length equivalent to 122mm (on a 35mm format), a maximum aperture of F2.8, and 1.0x magnification factor, a first in the X Series interchangeable lens range. By achieving high resolving power at the focus point and beautiful bokeh, this lens is optimal for shooting flowers and nature photos. Combine this lens with Fujifilm’s unique Film Simulation such as Velvia, for truly stunning close up images.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis lens supports hand-held shooting thanks to Optical Image Stabilizer system suppressing shift shake*. The lens also provides a fast and silent Auto Focus system by adopting linear motors. The exterior design is luxurious yet robust, so you can get premium feel. The aperture and focusing rings have been designed to be comfortable and easy to use. The lens is also weather and dust resistant and can operate in temperatures as low as -10°C, so it is suitable for use in a wide range of outdoor shooting conditions. A fluorine coating has also been applied to the front lens element to repel water and dirt, further improving the toughness of the lens.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"contentTitleB03\"\u003e\u003cstrong\u003eHigh resolving power and beautiful bokeh\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"parallelBlockB01Half\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003e\u003cstrong\u003eAn optical construction of 16 elements in 12 groups, including one aspherical lens, one Super ED lens, and three ED lenses has been adopted. Chromatic aberrations are suppressed by arranging the ED lenses in a well-balanced position and spherical aberrations are suppressed thanks to the aspherical lens, securing high resolution performance.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"contentTitleB03\"\u003e\u003cstrong\u003eBeautiful macro image thanks to newly adopted AF system\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"parallelBlockB01L2R1\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003e\u003cstrong\u003eAdopts Floating Focus System\u003cspan class=\"note\"\u003e*\u003c\/span\u003e, divides focus lens group into \"Front Focus Group\" and \"Rear Focus Group\", and drives them depending on the shooting distance with high accuracy. This system leads to high resolution when shooting macro, where the aberrations become easily noticeable.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA newly developed \"Ball Slide System\" controls lens movement by arranging ceramic balls along the guide rail. This system makes it possible to achieve high image quality from the center to the edge by suppressing any inclination of the two focus lens groups and keep its clearance with high accuracy.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe focus lens groups move within the lens barrel meaning that the length of the lens does not change. Therefore there is no need to worry about accidentally touching the object you are shooting.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF80mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"contentTitleB03\"\u003e\u003cstrong\u003eOIS suppressing Shift Shake\u003cspan class=\"note\"\u003e**\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens has adopted the Optical Image Stabilization system to suppress shift shake, which can have a larger impact when shooting macro. Angle shake and shift shake is suppressed by using a gyro sensor and an acceleration sensor with high accuracy, which achieves 5-stop image stabilization (CIPA guidelines).\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"contentTitleB03\"\u003e\u003cstrong\u003eFast and quiet AF\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe focus lens is driven by a linear motor which is both quiet and quick, achieving fast and silent AF.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"contentTitleB03\"\u003e\u003cstrong\u003eWeather and Dust resistant, -10°C low-temperature operation with fluorine coating\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"parallelBlockB01L2R1\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens features 11 weather and dust resistant seals, allowing you to shoot with confidence in tough outdoor environments.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe fluorine coating, which has been applied to front lens elements, is water repellent, less susceptible to smudges and is easily cleaned.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"contentTitleB03\"\u003e\u003cstrong\u003eCompatible with the 1.4x and 2.0x Teleconverter\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens offers compatibility with the 1.4x Teleconverter (XF1.4X TC WR) and 2.0x Teleconverter (XF2X TC WR), so it can be used as telephoto macro lens.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"definitionTableB01\"\u003e\n\u003ctable summary=\"\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003e\u003cstrong\u003eWith XF1.4X TC WR\u003c\/strong\u003e\u003c\/th\u003e\n\u003ctd\u003e\u003cstrong\u003e112mmF4 (equivalent to 171mm in the 35mm format)\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003e\u003cstrong\u003eWith XF2X TC WR\u003c\/strong\u003e\u003c\/th\u003e\n\u003ctd\u003e\u003cstrong\u003e160mmF5.6 (equivalent to 244mm in the 35mm format)\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cp class=\"product_title entry-title\"\u003e\n\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":51684721983786,"sku":"16559168","price":17250.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-XF80mm-F2.8-R-LM-OIS-WR.jpg?v=1781052426"},{"product_id":"fujifilm-gf-110mm-f2-r-lm-wr-mirrorless-camera-lens","title":"Fujifilm GF 110mm f2 R LM WR Medium Format Mirrorless Camera Lens","description":"\u003cp\u003eThe Fujifilm GF 110mm f2 R LM WR is the definitive portrait lens for Fujifilm's GFX medium format mirrorless system, delivering an 87mm equivalent focal length with a fast f\/2 maximum aperture. Combining the extraordinary resolution of GFX sensors with a fast aperture, linear motor autofocus, and weather-resistant construction, it produces portrait images of breathtaking sharpness, three-dimensional depth, and beautiful background separation that is simply not achievable with smaller format systems.\u003c\/p\u003e\u003cp\u003eThe linear motor (LM) autofocus system delivers fast, silent, and highly accurate focusing — essential for portrait and event photography where decisive moments cannot be missed. Weather-resistant sealing at 7 points makes this lens a reliable companion in rain and dusty conditions, while the optical design incorporates Super ED and ED glass elements to control chromatic aberration and deliver outstanding colour fidelity and contrast across the full GFX sensor frame. The aperture ring with click stops provides tactile exposure control, and the smooth manual focus ring enables precise focus adjustment when required.\u003c\/p\u003e\u003cp\u003eFor GFX photographers who demand the ultimate portrait lens — one that fully exploits the resolution, dynamic range, and tonal depth of Fujifilm's medium format sensors — the GF 110mm f2 R LM WR is the definitive choice. Available now at Foto Discount World, Pretoria — South Africa's trusted source for Fujifilm GFX cameras and lenses.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":51684753834282,"sku":"16546018","price":52450.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/1493321764000_1333203.jpg?v=1781052811"},{"product_id":"fujifilm-gf-250mm-f4-r-lm-ois-wr-mirrorless-camera-lens","title":"Fujifilm GF 250mm f4 R LM OIS WR Medium Format Mirrorless Camera Lens","description":"\u003cp\u003eThe Fujifilm GF 250mm f4 R LM OIS WR is a professional medium telephoto prime lens for Fujifilm's GFX medium format mirrorless system, delivering a 198mm equivalent focal length with optical image stabilisation and weather-resistant construction. Designed for wildlife, sports, nature, and portrait photographers who demand the extraordinary resolution of medium format at telephoto distances, it combines outstanding optical performance with fast linear motor autofocus and a robust, weather-sealed build.\u003c\/p\u003e\u003cp\u003eThe linear motor (LM) autofocus system delivers fast, silent, and highly accurate focusing, while the 5-stop optical image stabilisation system enables sharp handheld shooting even at 250mm on a medium format sensor. Weather-resistant sealing at 8 points ensures reliable performance in rain and dusty conditions, and the optical design incorporates Super ED and ED glass elements to control chromatic aberration and deliver edge-to-edge sharpness and colour fidelity across the full GFX sensor frame. Compatible with the GF 1.4x TC WR teleconverter, the lens can extend its reach to a 277mm equivalent (277mm equivalent at f\/5.6), offering even greater versatility for wildlife and nature photography.\u003c\/p\u003e\u003cp\u003eFor GFX photographers who want to bring the extraordinary image quality of medium format to telephoto and wildlife photography, the Fujifilm GF 250mm f4 R LM OIS WR is the definitive choice. Available now at Foto Discount World, Pretoria — South Africa's trusted source for Fujifilm GFX cameras and lenses.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":51684754194730,"sku":"16576659","price":57050.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/fuji-gf-250mm.jpg?v=1781052822"},{"product_id":"fujifilm-xf-200mm-f2-r-lm-ois-wr-xf-1-4x-tc-f2-wr-teleconverter-mirrorless-camera-lens","title":"Fujifilm XF 200mm f2 R LM OIS WR Mirrorless Camera Lens","description":"\u003cp\u003eThe Fujifilm XF 200mm f2 R LM OIS WR is the flagship super-telephoto prime lens for Fujifilm's X-mount mirrorless system — a professional-grade optic delivering a 305mm equivalent focal length with an extraordinary f\/2 maximum aperture. Designed for sports, wildlife, aviation, and press photographers who demand the fastest possible telephoto performance, it combines unmatched light-gathering capability with linear motor autofocus, 5-stop optical image stabilisation, and a fully weather-resistant construction built to withstand the most demanding professional environments.\u003c\/p\u003e\u003cp\u003eThe linear motor (LM) autofocus system delivers blazing-fast, silent, and highly accurate focusing that keeps pace with fast-moving subjects, while the 5-stop OIS system enables sharp handheld shooting even at 200mm in challenging light. Weather-resistant sealing at 14 points and an operating temperature down to -10°C ensure reliable performance in rain, dust, and cold conditions. The optical design incorporates Super ED and ED glass elements to control chromatic aberration and deliver outstanding sharpness, contrast, and colour fidelity. The lens ships with the XF 1.4x TC WR teleconverter included, extending its reach to a 427mm equivalent at f\/2.8 — an exceptional combination for wildlife and sports photography.\u003c\/p\u003e\u003cp\u003eFor Fujifilm X-mount photographers who require the ultimate in telephoto speed and performance, the XF 200mm f2 R LM OIS WR is in a class of its own. Available now at Foto Discount World, Pretoria — South Africa's trusted source for professional Fujifilm lenses.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":51684754915626,"sku":"16586343","price":109650.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/fuji-200mm.jpg?v=1781052843"},{"product_id":"fujifilm-gf-23mm-f4-r-lm-wr-mirrorless-camera-lens","title":"Fujifilm GF 23mm f4 R LM WR Medium Format Mirrorless Camera Lens","description":"\u003cp\u003eThe Fujifilm GF 23mm f4 R LM WR is the ultra-wide prime lens for Fujifilm's GFX medium format mirrorless system, delivering an 18mm equivalent field of view that is ideal for landscape, architecture, interior, and environmental photography at the highest possible resolution. As the widest prime in the GF lens lineup, it opens up dramatic, expansive perspectives that fully exploit the extraordinary detail and dynamic range of Fujifilm's GFX sensors.\u003c\/p\u003e\u003cp\u003eThe linear motor (LM) autofocus system delivers fast, silent, and accurate focusing, while weather-resistant sealing at 10 points ensures reliable performance in rain, dust, and challenging outdoor conditions. The optical design incorporates aspherical and ED glass elements to control distortion and chromatic aberration across the full medium format frame, delivering outstanding corner-to-corner sharpness even at the extreme wide-angle focal length. The aperture ring with click stops provides tactile, repeatable exposure control, and the close minimum focusing distance of 27cm enables compelling close-up wide-angle perspectives.\u003c\/p\u003e\u003cp\u003eFor GFX photographers who want to capture sweeping landscapes, dramatic architectural interiors, or immersive environmental scenes at medium format resolution, the Fujifilm GF 23mm f4 R LM WR is the definitive ultra-wide choice. Available now at Foto Discount World, Pretoria — South Africa's trusted source for Fujifilm GFX cameras and lenses.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":51684759044394,"sku":"16546020","price":49050.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/1493321764000_1333204.jpg?v=1781052856"},{"product_id":"fujifilm-gf-45mm-f2-8-r-wr-camera-lens","title":"Fujifilm GF 45mm f2.8 R WR Medium Format Mirrorless Camera Lens","description":"\u003cp\u003eThe Fujifilm GF 45mm f2.8 R WR is a compact wide-angle prime lens for Fujifilm's GFX medium format mirrorless system, delivering a 36mm equivalent field of view with a fast f\/2.8 maximum aperture. Designed as a versatile, lightweight wide-angle option for GFX photographers, it combines a natural, slightly wide perspective with outstanding optical performance, weather-resistant construction, and a compact form factor that makes it one of the most portable lenses in the GF lineup.\u003c\/p\u003e\u003cp\u003eThe optical design incorporates aspherical and ED glass elements to control distortion and chromatic aberration, delivering outstanding sharpness and colour fidelity across the full GFX medium format sensor frame. Weather-resistant sealing at 8 points ensures reliable performance in rain and dusty conditions, while the aperture ring with click stops provides tactile, repeatable exposure control. The internal focusing design keeps the lens length constant during focus, and the smooth manual focus ring enables precise focus adjustment when required.\u003c\/p\u003e\u003cp\u003eWhether you're shooting street photography, travel, documentary work, or environmental portraits at medium format resolution, the Fujifilm GF 45mm f2.8 R WR delivers the optical quality and compact versatility that GFX photographers demand. Available now at Foto Discount World, Pretoria — South Africa's trusted source for Fujifilm GFX cameras and lenses.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":51684759765290,"sku":"16559170","price":31650.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-GF-45mm-f2.8-R-WR-1.jpg?v=1781052866"},{"product_id":"fujifilm-xf-8-16mm-f2-8-r-lm-wr-mirrorless-camera-lens","title":"Fujifilm XF 8-16mm f2.8 R LM WR Ultra-Wide Zoom Mirrorless Camera Lens","description":"\u003cp\u003eThe Fujifilm XF 8-16mm f2.8 R LM WR is the professional ultra-wide zoom lens for Fujifilm X-mount mirrorless cameras, delivering a 35mm equivalent range of 12–24mm with a constant f\/2.8 maximum aperture throughout the zoom range. Designed for landscape, architecture, interior, astrophotography, and creative photographers who demand maximum width combined with fast aperture performance, it is the most capable ultra-wide zoom in the Fujifilm XF system.\u003c\/p\u003e\u003cp\u003eThe linear motor (LM) autofocus system delivers fast, silent, and accurate focusing across the full zoom range, while weather-resistant sealing at 14 points ensures reliable performance in rain, dust, and cold conditions down to -10°C. The optical design incorporates aspherical and ED glass elements to control distortion and chromatic aberration, delivering outstanding corner-to-corner sharpness from 8mm to 16mm. The constant f\/2.8 aperture makes this lens particularly compelling for astrophotography and low-light interior work, where maximum light gathering at ultra-wide focal lengths is essential. The aperture ring with click stops provides tactile, repeatable exposure control.\u003c\/p\u003e\u003cp\u003eFor Fujifilm X-mount photographers who require the ultimate ultra-wide zoom with professional build quality and fast aperture performance, the XF 8-16mm f2.8 R LM WR is the definitive choice. Available now at Foto Discount World, Pretoria — South Africa's trusted source for professional Fujifilm lenses.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":51684760322346,"sku":"16591570","price":28950.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/816mm.jpg?v=1781052876"},{"product_id":"canon-rf-24-105mm-f4l-is-usm-lens","title":"Canon RF 24-105mm f\/4L IS USM Lens","description":"\u003cp\u003eThe \u003cstrong\u003eCanon RF 24-105mm f\/4L IS USM\u003c\/strong\u003e is Canon's definitive all-in-one L-series standard zoom lens for full-frame RF-mount mirrorless cameras, covering wide-angle through to short telephoto in a single, weather-sealed body. With a constant f\/4 maximum aperture, 5-stop Optical Image Stabiliser, and Nano USM autofocus motor, this lens is engineered for professional photographers and serious enthusiasts who demand consistent image quality across travel, portrait, landscape, event, and everyday photography. At approximately 700g, it strikes the ideal balance between optical performance and portability — making it the natural first L-series lens for Canon EOS R system shooters.\u003c\/p\u003e\n\n\u003cp\u003eThe 5-stop Optical IS system compensates for camera shake during handheld shooting and delivers noticeably smoother footage for video work, while the Nano USM motor — combining ring-type USM and STM technologies — provides fast, near-silent autofocus that transitions smoothly between subjects. Super Spectra Coating and Air Sphere Coating (ASC) work together to suppress flare and ghosting even when shooting into strong light sources, and a combination of aspherical and UD (Ultra-low Dispersion) elements ensures edge-to-edge sharpness with minimal chromatic aberration and distortion across the full zoom range. The configurable Control Ring allows direct on-lens adjustment of aperture, ISO, or exposure compensation, and full-time manual focus override is available in one-shot AF mode for precise creative control.\u003c\/p\u003e\n\n\u003cp\u003eBuilt to L-series standards, the Canon RF 24-105mm f\/4L IS USM features dust- and moisture-resistant weather sealing throughout, a fluorine coating on front and rear elements for easy cleaning in the field, and a rounded 9-blade diaphragm that produces smooth, pleasing bokeh when isolating subjects. The lens is compatible with all Canon EOS R full-frame mirrorless bodies and pairs exceptionally well with the Canon EOS R5, R6, R8, and R3 systems.\u003c\/p\u003e\n\n\u003cp\u003eFoto Discount World is an authorised Canon dealer based in Pretoria, supplying genuine Canon L-series lenses with local warranty support and fast nationwide delivery across South Africa. Stock is sourced directly from Canon's supplier network — pre-orders are accepted during periods of global supply constraints. Order the Canon RF 24-105mm f\/4L IS USM today and elevate your RF system with the most versatile zoom in the Canon L-series lineup.\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":51684764778794,"sku":"2963C005AA","price":30767.1,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Canon-RF-24-105mm-f4L-IS-USM.jpg?v=1781052944"},{"product_id":"nikon-z-14-30mm-f4-s-mirrorless-camera-lens","title":"Nikon Z 14-30mm f4 S Ultra-Wide Zoom Mirrorless Camera Lens","description":"\u003cp\u003eThe Nikon Z 14-30mm f4 S is a professional ultra-wide zoom lens for Nikon's Z-mount mirrorless system, delivering a versatile 14–30mm focal range with a constant f\/4 aperture. 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As a flagship Art-series lens, it delivers extraordinary resolution, extreme subject isolation, and breathtaking bokeh that no f\/1.4 or f\/1.8 lens can match. 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Delivering a 79–158mm full-frame equivalent focal range, it is ideal for portraiture, wildlife, landscape, and event photography. With 5-stop OIS, a linear AF motor, two Super ED elements, and a magnesium-alloy weather-sealed body rated to -10°C, it is a professional-grade tool built for demanding conditions.\u003c\/p\u003e\n\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e79–158mm full-frame equivalent — ideal for portraits, wildlife, and compressed landscapes\u003c\/li\u003e\n  \u003cli\u003eConstant f\/5.6 aperture for consistent brightness throughout the zoom range\u003c\/li\u003e\n  \u003cli\u003e5-stop Optical Image Stabilisation for sharp handheld shots at longer focal lengths\u003c\/li\u003e\n  \u003cli\u003eLinear AF motor for fast, near-silent autofocus — suited to stills and video\u003c\/li\u003e\n  \u003cli\u003eFocus limiter switch: 0.6m–∞ or 5m–∞ for faster acquisition on distant subjects\u003c\/li\u003e\n  \u003cli\u003e2 Super ED elements to minimise chromatic aberration and colour fringing\u003c\/li\u003e\n  \u003cli\u003e1 aspherical element to control distortion and spherical aberration\u003c\/li\u003e\n  \u003cli\u003ePhysical aperture ring with C (Command) position for camera-controlled aperture\u003c\/li\u003e\n  \u003cli\u003e9-blade rounded diaphragm for smooth, pleasing bokeh\u003c\/li\u003e\n  \u003cli\u003eMagnesium-alloy construction, dust- and weather-sealed to -10°C\u003c\/li\u003e\n  \u003cli\u003eCompatible with optional GF 1.4X TC WR Teleconverter (extends to 140–280mm equivalent)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMount:\u003c\/strong\u003e Fujifilm G (GFX medium format)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFocal Length:\u003c\/strong\u003e 100–200mm (79–158mm full-frame equivalent)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMaximum Aperture:\u003c\/strong\u003e f\/5.6 (constant)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMinimum Aperture:\u003c\/strong\u003e f\/32\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAperture Blades:\u003c\/strong\u003e 9 (rounded)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOptical Construction:\u003c\/strong\u003e 14 elements in 10 groups (2 Super ED, 1 aspherical)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eImage Stabilisation:\u003c\/strong\u003e 5-stop OIS\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAutofocus:\u003c\/strong\u003e Linear motor\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance:\u003c\/strong\u003e 0.6m\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMaximum Magnification:\u003c\/strong\u003e 0.18x\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFilter Thread:\u003c\/strong\u003e 72mm\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWeather Sealing:\u003c\/strong\u003e Yes (dust, freeze, weather resistant to -10°C)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat's in the Box\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFujifilm GF 100-200mm f\/5.6 R LM OIS WR Lens\u003c\/li\u003e\n  \u003cli\u003eFront lens cap\u003c\/li\u003e\n  \u003cli\u003eRear lens cap\u003c\/li\u003e\n  \u003cli\u003eLens hood\u003c\/li\u003e\n  \u003cli\u003eLens pouch\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy Buy from Foto Discount World\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAuthorised Fujifilm dealer in South Africa with genuine local warranty\u003c\/li\u003e\n  \u003cli\u003eExpert advice from passionate photography specialists in Pretoria\u003c\/li\u003e\n  \u003cli\u003eFast nationwide delivery with reliable courier service\u003c\/li\u003e\n  \u003cli\u003eContact us: \u003cstrong\u003e012 548 5651\u003c\/strong\u003e or \u003cstrong\u003esales@fotodiscountworld.co.za\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":51684817568042,"sku":"16605618","price":35950.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-GF-100-200mm-f5.6-R-LM-OIS-WR.2.jpg?v=1781053485"},{"product_id":"fujifilm-xf-16-80mm-f4-r-ois-wr-mirrorless-camera-lens","title":"Fujifilm XF 16-80mm f4 R WR Lens","description":"\u003ch1\u003eFujifilm XF 16-80mm f\/4 R OIS WR Mirrorless Camera Lens\u003c\/h1\u003e\u003cp\u003eThe \u003cstrong\u003eFujifilm XF 16-80mm f\/4 R OIS WR\u003c\/strong\u003e is a versatile standard zoom lens for Fujifilm X-mount APS-C mirrorless cameras, delivering a 24–120mm full-frame equivalent focal range. With a constant f\/4 aperture, class-leading \u003cstrong\u003e6-stop Optical Image Stabilisation\u003c\/strong\u003e, and weather-sealing rated to -10°C, this compact \u003cstrong\u003eFujifilm XF zoom lens\u003c\/strong\u003e is the ultimate travel and everyday companion for South African photographers. 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Balancing a pocketable metal build with high optical performance, this \u003cstrong\u003eSigma Contemporary Sony E lens\u003c\/strong\u003e is the ideal everyday walk-around prime for street, travel, portrait, and lifestyle photography. Its precisely controlled spherical aberration delivers exceptionally smooth, three-dimensional bokeh — making subjects pop against beautifully blurred backgrounds. Made in Japan, on special now in South Africa.\u003c\/p\u003e\u003ch2\u003eKey Features\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e45mm normal focal length — natural perspective ideal for everyday and street shooting\u003c\/li\u003e\n\u003cli\u003ef\/2.8 maximum aperture for low-light performance and subject isolation\u003c\/li\u003e\n\u003cli\u003eStepping motor AF — fast, precise, and near-silent for stills and video\u003c\/li\u003e\n\u003cli\u003eControlled spherical aberration for smooth, rounded foreground and background bokeh\u003c\/li\u003e\n\u003cli\u003eClickable aperture ring for intuitive exposure control and smooth video iris transitions\u003c\/li\u003e\n\u003cli\u003eFull-time manual focus override\u003c\/li\u003e\n\u003cli\u003e7-blade rounded diaphragm for pleasing bokeh quality\u003c\/li\u003e\n\u003cli\u003eBrass bayonet mount with dust- and splash-resistant rubber sealing\u003c\/li\u003e\n\u003cli\u003eCompact metal barrel construction — Made in Japan\u003c\/li\u003e\n\u003cli\u003eCompatible with Face\/Eye Detection AF on Sony mirrorless bodies\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilm Type:\u003c\/strong\u003e Sony E (full-frame)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length:\u003c\/strong\u003e 45mm (68mm APS-C equivalent)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture:\u003c\/strong\u003e f\/2.8\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Aperture:\u003c\/strong\u003e f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Blades:\u003c\/strong\u003e 7 (rounded)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus:\u003c\/strong\u003e Stepping motor, full-time manual override\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance:\u003c\/strong\u003e 0.24 m\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Magnification:\u003c\/strong\u003e 0.13x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Thread:\u003c\/strong\u003e 55mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 64 × 46.2 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 215 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather Sealing:\u003c\/strong\u003e Dust- and splash-resistant mount\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhat’s in the Box\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSigma 45mm f\/2.8 DG DN Contemporary Lens (Sony E)\u003c\/li\u003e\n\u003cli\u003eLens hood (LH586-01)\u003c\/li\u003e\n\u003cli\u003eFront lens cap\u003c\/li\u003e\n\u003cli\u003eRear lens cap\u003c\/li\u003e\n\u003cli\u003eLens case\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Buy from Foto Discount World\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eAuthorised Sigma dealer in South Africa\u003c\/li\u003e\n\u003cli\u003eCurrently on special from R9 299 to R8 789\u003c\/li\u003e\n\u003cli\u003eExpert advice from passionate photography specialists\u003c\/li\u003e\n\u003cli\u003eFast nationwide delivery with reliable courier service\u003c\/li\u003e\n\u003cli\u003ePre-order and stock enquiries: \u003cstrong\u003e012 548 5651\u003c\/strong\u003e or \u003cstrong\u003esales@fotodiscountworld.co.za\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":51684819763498,"sku":"360965","price":8850.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Sigma-45mm-f2.8-DG-DN-Contemporary-Lens-for-Sony-E-main.jpg?v=1781053513"},{"product_id":"sigma-14-24mm-f2-8-dg-dn-art-for-sony-e-mirrorless-camera-lens","title":"Sigma 14-24mm f2.8 Art Lens Sony E","description":"\u003ch1\u003eSigma 14-24mm f\/2.8 DG DN Art Lens for Sony E-Mount\u003c\/h1\u003e\u003cp\u003eThe \u003cstrong\u003eSigma 14-24mm f\/2.8 DG DN Art\u003c\/strong\u003e is a professional wide-angle zoom lens purpose-built for full-frame Sony E-mount mirrorless cameras. Combining a versatile 14–24mm focal range with a constant f\/2.8 aperture and Sigma’s renowned Art-series optics, this \u003cstrong\u003eSigma Art wide-angle lens\u003c\/strong\u003e delivers exceptional sharpness from centre to edge — making it the go-to choice for landscape, architecture, wedding, and astrophotography in South Africa. A built-in lens hood, rear gel filter holder, and weather-resistant construction round out a truly professional package.\u003c\/p\u003e\u003ch2\u003eKey Features\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eConstant f\/2.8 aperture throughout the zoom range for consistent low-light performance\u003c\/li\u003e\n\u003cli\u003eArt-series optics: 1 FLD + 5 SLD elements for minimal chromatic aberration edge-to-edge\u003c\/li\u003e\n\u003cli\u003e3 aspherical elements (incl. large-diameter front aspherical) to eliminate coma and distortion\u003c\/li\u003e\n\u003cli\u003eNano Porous Coating + Super Multi-Layer Coating for superior flare and ghosting suppression\u003c\/li\u003e\n\u003cli\u003eStepping motor AF — fast, precise, and near-silent for stills and video\u003c\/li\u003e\n\u003cli\u003eBuilt-in AFL button assignable to custom functions\u003c\/li\u003e\n\u003cli\u003e11-blade rounded diaphragm for smooth, natural bokeh\u003c\/li\u003e\n\u003cli\u003eRear gel filter holder with fall-prevention lock — ideal for astrophotography ND and star filters\u003c\/li\u003e\n\u003cli\u003eWeather-resistant construction with water- and oil-repellent front element coating\u003c\/li\u003e\n\u003cli\u003eBuilt-in petal lens hood protects the front element\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount:\u003c\/strong\u003e Sony E (full-frame)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length:\u003c\/strong\u003e 14–24mm (21–36mm APS-C equivalent)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture:\u003c\/strong\u003e f\/2.8\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Aperture:\u003c\/strong\u003e f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Blades:\u003c\/strong\u003e 11 (rounded)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical Construction:\u003c\/strong\u003e 17 elements in 13 groups (1 FLD, 5 SLD, 3 aspherical)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus:\u003c\/strong\u003e Stepping motor, full-time manual override\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance:\u003c\/strong\u003e 0.28 m\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Magnification:\u003c\/strong\u003e 0.17x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter:\u003c\/strong\u003e Rear gel filter holder (no front filter thread)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 85 × 131.5 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 795 g\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhat’s in the Box\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSigma 14-24mm f\/2.8 DG DN Art Lens (Sony E)\u003c\/li\u003e\n\u003cli\u003eBuilt-in petal lens hood\u003c\/li\u003e\n\u003cli\u003eRear gel filter holder with fall-prevention lock\u003c\/li\u003e\n\u003cli\u003eFront lens cap\u003c\/li\u003e\n\u003cli\u003eRear lens cap\u003c\/li\u003e\n\u003cli\u003eLens case\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Buy from Foto Discount World\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eAuthorised Sigma dealer in South Africa\u003c\/li\u003e\n\u003cli\u003eCurrently on special from R26 099 to R24 689\u003c\/li\u003e\n\u003cli\u003eExpert advice from passionate photography specialists\u003c\/li\u003e\n\u003cli\u003eFast nationwide delivery with reliable courier service\u003c\/li\u003e\n\u003cli\u003eStock enquiries: \u003cstrong\u003e012 548 5651\u003c\/strong\u003e or \u003cstrong\u003esales@fotodiscountworld.co.za\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":51684821238058,"sku":"213965","price":24850.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Sigma-14-24mm-f2.8-DG-DN-Art-Lens-for-Sony-E-main.jpg?v=1781053524"},{"product_id":"fujifilm-xf-16mm-f2-8-r-wr-black-mirrorless-camera-lens","title":"Fujifilm XF 16mm f2.8 R WR Lens","description":"\u003ch1\u003eFujifilm XF 16mm f\/2.8 R WR Mirrorless Camera Lens – Black\u003c\/h1\u003e\u003cp\u003eThe \u003cstrong\u003eFujifilm XF 16mm f\/2.8 R WR\u003c\/strong\u003e is a compact, weather-sealed wide-angle prime lens designed for Fujifilm X-mount APS-C mirrorless cameras. Offering a 24mm full-frame equivalent focal length, this lightweight \u003cstrong\u003eFujifilm XF wide-angle lens\u003c\/strong\u003e is ideal for landscape, architecture, street, and travel photography. 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Combining a versatile 15–35mm focal range with a constant f\/2.8 aperture, 5-stop Image Stabilisation, and L-series weather-sealing, this is the definitive \u003cstrong\u003eCanon RF wide-angle lens\u003c\/strong\u003e for landscape, architecture, wedding, and documentary photographers in South Africa.\u003c\/p\u003e\u003ch2\u003eKey Features\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eConstant f\/2.8 maximum aperture throughout the entire zoom range\u003c\/li\u003e\n\u003cli\u003e5-stop Optical Image Stabilisation for sharp handheld shots in low light\u003c\/li\u003e\n\u003cli\u003eNano USM autofocus — fast, accurate, and near-silent for stills and video\u003c\/li\u003e\n\u003cli\u003eAir-Sphere Coating (ASC) to suppress flare and ghosting in backlit conditions\u003c\/li\u003e\n\u003cli\u003eTwo UD elements to minimise chromatic aberration and colour fringing\u003c\/li\u003e\n\u003cli\u003eThree aspherical elements for reduced distortion and improved edge sharpness\u003c\/li\u003e\n\u003cli\u003eConfigurable Control Ring for quick adjustment of aperture, ISO, or exposure compensation\u003c\/li\u003e\n\u003cli\u003e9-blade rounded diaphragm for smooth, pleasing bokeh\u003c\/li\u003e\n\u003cli\u003eL-series weather-sealed construction with fluorine coating on front and rear elements\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount:\u003c\/strong\u003e Canon RF\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Full-frame (EF equivalent: 15–35mm)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length:\u003c\/strong\u003e 15–35mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture:\u003c\/strong\u003e f\/2.8\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Aperture:\u003c\/strong\u003e f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Blades:\u003c\/strong\u003e 9 (rounded)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical Construction:\u003c\/strong\u003e 16 elements in 12 groups (incl. 2 UD, 3 aspherical)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImage Stabilisation:\u003c\/strong\u003e 5-stop Optical IS\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance:\u003c\/strong\u003e 0.28 m\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Magnification:\u003c\/strong\u003e 0.21x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Thread:\u003c\/strong\u003e 82mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 88.5 × 126.8 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 840 g\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhat’s in the Box\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eCanon RF 15-35mm f\/2.8L IS USM Lens\u003c\/li\u003e\n\u003cli\u003eFront lens cap (E-82 II)\u003c\/li\u003e\n\u003cli\u003eRear lens cap (Dust Cap RF)\u003c\/li\u003e\n\u003cli\u003eLens hood (EW-88E)\u003c\/li\u003e\n\u003cli\u003eLens pouch (LP1424)\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Buy from Foto Discount World\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eAuthorised Canon dealer in South Africa\u003c\/li\u003e\n\u003cli\u003eCompetitive pricing with fast nationwide delivery\u003c\/li\u003e\n\u003cli\u003eExpert advice from passionate photography specialists\u003c\/li\u003e\n\u003cli\u003ePre-order and stock enquiries: \u003cstrong\u003e012 548 5651\u003c\/strong\u003e or \u003cstrong\u003esales@fotodiscountworld.co.za\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":51684824580394,"sku":"3682C005AA","price":48897.1,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/15351.jpg?v=1781053571"},{"product_id":"nikon-z-85mm-f1-8-s-mirrorless-camera-lens","title":"Nikon Z 85mm f1.8 S Mirrorless Camera Lens","description":"\u003cp\u003eThe Nikon Z 85mm f1.8 S is the definitive portrait prime lens for Nikon's Z-mount mirrorless system, delivering the classic 85mm portrait focal length with a fast f\/1.8 maximum aperture. As an S-Line lens — Nikon's highest optical performance designation — it produces portrait images of extraordinary sharpness, beautiful three-dimensional rendering, and stunning background separation that flatters subjects and draws viewers into the frame.\u003c\/p\u003e\u003cp\u003eThe optical design incorporates aspherical and ED glass elements to control chromatic aberration and deliver outstanding colour fidelity and contrast, while Nikon's Nano Crystal and ARNEO coatings minimise ghosting and flare for clean, high-contrast images in any lighting. The stepping motor (STM) autofocus system delivers fast, silent, and highly accurate focusing — essential for portrait and event photography where decisive moments cannot be missed. A customisable control ring allows for intuitive adjustment of aperture, exposure compensation, or ISO, and the close minimum focusing distance of 80cm enables versatile shooting at 85mm.\u003c\/p\u003e\u003cp\u003eWhether you're shooting studio portraits, outdoor headshots, fashion, weddings, or events, the Nikon Z 85mm f1.8 S delivers the sharpness, speed, and rendering quality that professional portrait photographers demand. Available now at Foto Discount World, Pretoria — South Africa's trusted source for Nikon Z cameras and lenses.\u003c\/p\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":51684825760042,"sku":"LENNIZ85F1.8","price":16650.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/1564541191_1497159.jpg?v=1781053603"},{"product_id":"fujifilm-gf-45-100mm-f4-r-lm-ois-wr-mirrorless-camera-lens","title":"Fujifilm GF 45-100mm f4 R WR Lens","description":"\u003cp\u003eThe \u003cstrong\u003eFujifilm GF 45-100mm f\/4 R LM OIS WR\u003c\/strong\u003e is a versatile standard zoom for the \u003cstrong\u003eFujifilm GFX medium format mirrorless system\u003c\/strong\u003e, covering a 36–79mm full-frame equivalent range with a constant f\/4 aperture. Designed to complement the GF 32-64mm and GF 100-200mm zooms, it is the ideal everyday lens for \u003cstrong\u003eportrait photography, wedding photography, travel, studio, and commercial work\u003c\/strong\u003e. With 5-stop optical image stabilisation, a linear AF motor, and 11-point weather sealing rated to -10°C, it delivers professional medium format results in a surprisingly compact and portable package.\u003c\/p\u003e\n\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e36–79mm full-frame equivalent zoom range — versatile wide-angle to portrait coverage\u003c\/li\u003e\n  \u003cli\u003eConstant f\/4 aperture throughout the zoom range for consistent performance\u003c\/li\u003e\n  \u003cli\u003e16 elements in 12 groups: 1 Super ED + 1 ED element for outstanding chromatic aberration control\u003c\/li\u003e\n  \u003cli\u003e3 aspherical elements control field curvature, distortion, and spherical aberration\u003c\/li\u003e\n  \u003cli\u003e5-stop Optical Image Stabilisation (CIPA) for sharp handheld medium format shooting\u003c\/li\u003e\n  \u003cli\u003eLinear AF motor with internal focusing — fast, quiet, and highly accurate for stills and video\u003c\/li\u003e\n  \u003cli\u003e9-blade rounded diaphragm for smooth, pleasing medium format bokeh\u003c\/li\u003e\n  \u003cli\u003ePhysical aperture ring with C (Command) position for camera-controlled aperture\u003c\/li\u003e\n  \u003cli\u003eMagnesium alloy construction with 11 weather seals — dust, moisture, and freeze-proof to -10°C\u003c\/li\u003e\n  \u003cli\u003eCompact and lightweight at 1,005g and 144.5mm — exceptional portability for a medium format zoom\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eModel:\u003c\/strong\u003e Fujifilm GF 45-100mm f\/4 R LM OIS WR\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLens Mount:\u003c\/strong\u003e Fujifilm G-mount (GFX medium format mirrorless)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFocal Length:\u003c\/strong\u003e 45–100mm (36–79mm full-frame equivalent)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMaximum Aperture:\u003c\/strong\u003e f\/4 (constant)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMinimum Aperture:\u003c\/strong\u003e f\/32\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOptical Construction:\u003c\/strong\u003e 16 elements in 12 groups (1 Super ED, 1 ED, 3 aspherical)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eImage Stabilisation:\u003c\/strong\u003e OIS — 5 stops (CIPA)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAutofocus:\u003c\/strong\u003e Linear motor, internal focus\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDiaphragm Blades:\u003c\/strong\u003e 9 (rounded)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAperture Ring:\u003c\/strong\u003e Yes — with C (Command) position\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWeather Sealing:\u003c\/strong\u003e 11 seals — dust, moisture, and freeze resistant to -10°C\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFilter Thread:\u003c\/strong\u003e 77mm\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 93mm diameter × 144.5mm length\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e Approx. 1,005g\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat's in the Box\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFujifilm GF 45-100mm f\/4 R LM OIS WR Lens\u003c\/li\u003e\n  \u003cli\u003eFront and rear lens caps\u003c\/li\u003e\n  \u003cli\u003eLens hood\u003c\/li\u003e\n  \u003cli\u003eLens pouch\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy Buy from Foto Discount World\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAuthorised Fujifilm dealer in South Africa with genuine local warranty\u003c\/li\u003e\n  \u003cli\u003eFast nationwide delivery or in-store collection from our Pretoria store\u003c\/li\u003e\n  \u003cli\u003eCompetitive pricing and expert advice from passionate photographers\u003c\/li\u003e\n  \u003cli\u003eDedicated support team — call 012 548 5651 or email sales@fotodiscountworld.co.za\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":51684828152106,"sku":"16639487","price":43650.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/FujiFilm-GF-45-100mm-f4-R-LM-OIS-WR-Lens-main.jpg?v=1781053644"},{"product_id":"canon-rf-70-200mm-f2-8l-is-usm-lens","title":"Canon RF 70-200mm f\/2.8L IS USM Lens","description":"\u003cp\u003eThe \u003cstrong\u003eCanon RF 70-200mm f\/2.8L IS USM\u003c\/strong\u003e is Canon's definitive professional telephoto zoom lens, engineered exclusively for the \u003cstrong\u003eCanon EOS R-series full-frame mirrorless system\u003c\/strong\u003e. Delivering a constant f\/2.8 maximum aperture across the entire 70–200mm focal range, it is the go-to choice for sports photographers, wildlife shooters, wedding and portrait photographers, photojournalists, and videographers who demand uncompromising optical performance in a remarkably compact L-series body. At R49,895 it represents the pinnacle of Canon RF telephoto engineering, and pre-orders are welcome given current global demand.\u003c\/p\u003e\u003cp\u003eOptically, the lens features one Super UD element and one UD element to virtually eliminate chromatic aberration and colour fringing, while two aspherical elements correct spherical aberration for edge-to-edge sharpness at every focal length. Canon's Air Sphere Coating (ASC) suppresses flare and ghosting in backlit and high-contrast shooting conditions, and a fluorine coating on both the front and rear elements resists fingerprints, dust, and moisture. The 9-blade rounded diaphragm produces smooth, creamy bokeh that portrait and wedding photographers rely on to separate subjects from backgrounds with beautiful compression at 200mm f\/2.8.\u003c\/p\u003e\u003cp\u003eAutofocus is handled by Canon's Dual Nano USM system — a combination of ring USM and STM motors — delivering fast, precise, and near-silent focusing performance ideal for both stills and video. The 5-stop Optical Image Stabiliser offers three modes covering standard shooting, panning, and exposure-only activation, giving handheld shooters the confidence to work in low light without a tripod. A customisable control ring allows photographers to assign aperture, ISO, or exposure compensation directly on the lens barrel, and full-time manual focus override is available in One-Shot AF mode for critical focus adjustments.\u003c\/p\u003e\u003cp\u003eBuilt to Canon's L-series standard, the RF 70-200mm f\/2.8L IS USM features comprehensive dust and moisture-resistant weather sealing throughout the barrel, making it reliable in challenging outdoor environments. The removable rotating tripod collar provides stable support for long telephoto sessions, and the 77mm filter thread accepts standard circular polarisers and ND filters. Weighing approximately 1,070g, it is significantly more compact than equivalent telephoto zooms from previous Canon generations, making it a practical choice for travel and event photographers who need professional reach without the bulk.\u003c\/p\u003e\u003cp\u003eFoto Discount World is an authorised Canon dealer based in Pretoria, offering genuine South African warranty, competitive pricing, and expert advice from a team of working photographers. We stock Canon RF lenses alongside a curated range of Canon EOS R-series mirrorless cameras, and we ship nationwide with fast, tracked delivery. Pre-orders are accepted on high-demand items — contact our team on 012 548 5651 or at sales@fotodiscountworld.co.za for availability and lead times.\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":51684829036842,"sku":"3792C005AA","price":48897.1,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/canon-rf-70-200.jpg?v=1781053667"},{"product_id":"canon-rf-100-500mm-f4-5-7-1-l-is-usm-mirrorless-camera-lens","title":"Canon RF 100-500mm L IS USM Lens","description":"\u003cp\u003eThe \u003cstrong\u003eCanon RF 100-500mm f\/4.5-7.1L IS USM\u003c\/strong\u003e is a versatile, compact super telephoto zoom built for \u003cstrong\u003eCanon EOS R-series full-frame mirrorless cameras\u003c\/strong\u003e. Spanning a short- to super-telephoto range in a portable L-series body, it is the go-to choice for \u003cstrong\u003ewildlife photography, sports photography, safari, aviation, and birding\u003c\/strong\u003e. With 5-stop optical image stabilisation, Dual Nano USM autofocus, and compatibility with RF extenders (300–500mm range), it delivers professional-grade results across the full zoom range. In stock and ready to ship immediately.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e100–500mm versatile super telephoto zoom range in a compact, portable L-series design\u003c\/li\u003e\n\u003cli\u003e1 Super UD + 6 UD elements minimise chromatic aberration and colour fringing throughout the zoom range\u003c\/li\u003e\n\u003cli\u003e5-stop Optical Image Stabiliser with 3 IS modes: standard, panning, and exposure-only activation\u003c\/li\u003e\n\u003cli\u003eDual Nano USM autofocus (ring USM + STM) — fast, smooth, and near-silent for stills and video\u003c\/li\u003e\n\u003cli\u003eFull-time manual focus override in One-Shot AF mode\u003c\/li\u003e\n\u003cli\u003eCustomisable control ring for aperture, ISO, or exposure compensation\u003c\/li\u003e\n\u003cli\u003eZoom ring with torque adjustment — fine-tune handling or prevent accidental extension\u003c\/li\u003e\n\u003cli\u003eLens hood with side window for easy polariser adjustment while hood is attached\u003c\/li\u003e\n\u003cli\u003eCompatible with Extender RF 1.4x and RF 2x (300–500mm range only)\u003c\/li\u003e\n\u003cli\u003eFluorine coating on front and rear elements resists fingerprints and smudges\u003c\/li\u003e\n\u003cli\u003eDust and moisture-resistant L-series weather sealing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel:\u003c\/strong\u003e Canon RF 100-500mm f\/4.5-7.1L IS USM\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Mount:\u003c\/strong\u003e Canon RF (EOS R full-frame mirrorless)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length:\u003c\/strong\u003e 100–500mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture:\u003c\/strong\u003e f\/4.5 (at 100mm) – f\/7.1 (at 500mm)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical Construction:\u003c\/strong\u003e 1 Super UD + 6 UD elements\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImage Stabilisation:\u003c\/strong\u003e Optical IS — 5 stops, 3 modes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus:\u003c\/strong\u003e Dual Nano USM (ring USM + STM)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtender Compatibility:\u003c\/strong\u003e RF 1.4x and RF 2x (300–500mm range only)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather Sealing:\u003c\/strong\u003e Dust and moisture resistant (L-series)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Thread:\u003c\/strong\u003e 77mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e Approx. 1,365g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSKU:\u003c\/strong\u003e 4112C005AA\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCanon RF 100-500mm f\/4.5-7.1L IS USM Lens\u003c\/li\u003e\n\u003cli\u003eFront and rear lens caps\u003c\/li\u003e\n\u003cli\u003eLens hood ET-101 (with side window)\u003c\/li\u003e\n\u003cli\u003eLens pouch LP1424\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":51684834509098,"sku":"4112C005AA","price":51837.1,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/canon-rf-100-500.jpg1.jpg?v=1781053792"},{"product_id":"fujifilm-xf-16mm-f2-8-r-wr-silver-mirrorless-camera-lens","title":"Fujifilm XF 16mm f2.8 R WR Lens","description":"\u003ch1\u003eFujifilm XF 16mm f\/2.8 R WR Lens in Silver for X-Mount\u003c\/h1\u003e\n\n\u003cp\u003eThe \u003cstrong\u003eFujifilm XF 16mm f\/2.8 R WR in Silver\u003c\/strong\u003e is a compact, lightweight wide-angle prime for \u003cstrong\u003eFujifilm X-mount APS-C mirrorless cameras\u003c\/strong\u003e, delivering a 24mm full-frame equivalent field of view. One of the smallest and lightest lenses in the XF lineup at just 155g, it is perfectly suited to \u003cstrong\u003elandscape photography, architectural photography, travel, street photography, and nature shooting\u003c\/strong\u003e. The stylish silver finish pairs beautifully with silver-bodied Fujifilm X-series cameras, and the weather-sealed construction handles temperatures as low as -10°C.\u003c\/p\u003e\n\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e24mm full-frame equivalent focal length — ideal wide-angle perspective for landscapes and architecture\u003c\/li\u003e\n\u003cli\u003eAvailable in \u003cstrong\u003eSilver\u003c\/strong\u003e — matches silver-bodied Fujifilm X-series cameras\u003c\/li\u003e\n\u003cli\u003ef\/2.8 maximum aperture balances speed and compact size for everyday use\u003c\/li\u003e\n\u003cli\u003e2 aspherical elements reduce distortion and spherical aberration for edge-to-edge sharpness\u003c\/li\u003e\n\u003cli\u003eSuper EBC coating controls flare and ghosting in backlit and high-contrast conditions\u003c\/li\u003e\n\u003cli\u003eStepping motor with internal focusing — fast, near-silent AF for stills and video\u003c\/li\u003e\n\u003cli\u003e9-blade rounded diaphragm for smooth, pleasing bokeh\u003c\/li\u003e\n\u003cli\u003eWeather-sealed at 9 points — dust and moisture resistant, rated to -10°C\u003c\/li\u003e\n\u003cli\u003eUltra-compact at 155g and 45.4mm — the widest and most compact lens in the XF prime lineup\u003c\/li\u003e\n\u003cli\u003eMetal exterior construction for premium build quality and tactile feel\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel:\u003c\/strong\u003e Fujifilm XF 16mm f\/2.8 R WR (Silver)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Mount:\u003c\/strong\u003e Fujifilm X-mount (APS-C mirrorless)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length:\u003c\/strong\u003e 16mm (24mm full-frame equivalent)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture:\u003c\/strong\u003e f\/2.8\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Aperture:\u003c\/strong\u003e f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical Construction:\u003c\/strong\u003e 10 elements in 8 groups (2 aspherical)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus:\u003c\/strong\u003e Stepping motor, internal focus\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiaphragm Blades:\u003c\/strong\u003e 9 (rounded)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Ring:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather Sealing:\u003c\/strong\u003e Yes — 9 sealing points, rated to -10°C\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance:\u003c\/strong\u003e 0.17m\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Thread:\u003c\/strong\u003e 43mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e Approx. 155g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSKU:\u003c\/strong\u003e 16611693\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFujifilm XF 16mm f\/2.8 R WR Lens (Silver)\u003c\/li\u003e\n\u003cli\u003eFront and rear lens caps\u003c\/li\u003e\n\u003cli\u003eLens hood LH-XF16-2\u003c\/li\u003e\n\u003cli\u003eLens pouch\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy Buy from Foto Discount World\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAuthorised Fujifilm dealer in South Africa with genuine local warranty\u003c\/li\u003e\n\u003cli\u003ePre-order available — contact us to confirm stock and lead times\u003c\/li\u003e\n\u003cli\u003eCompetitive pricing and expert advice from passionate photographers\u003c\/li\u003e\n\u003cli\u003eFast nationwide delivery or in-store collection\u003c\/li\u003e\n\u003cli\u003eDedicated support team — call 012 548 5651 or email sales@fotodiscountworld.co.za\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":51684839260458,"sku":"16611693","price":7250.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/fujifilm-16mm-f2.8-mirrorless-lens-silver.jpg?v=1781053858"},{"product_id":"fujifilm-xc-35mm-f2-mirrorless-camera-lens","title":"Fujifilm XC 35mm f2 Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XC 35mm\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eFujifilm XC 35mm f2. An especially sleek and lightweight prime, the FUJIFILM XC 35mm f2 is a 53mm-equivalent lens offering a natural, normal-length field of view with an especially portable design. The lens incorporates a pair of aspherical elements to reduce spherical aberrations and distortion in order to achieve high sharpness and accurate rendering. A stepping motor autofocus system promotes quick, quiet, and accurate focusing performance and the rounded nine-blade diaphragm contributes a pleasing bokeh. This simple feature-set fits perfectly with the lens's petite design that makes it an ideal every day, walkaround lens.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003ePrime normal-length lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 53mm equivalent focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eBright f2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over depth of field.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eTwo aspherical elements limit distortion and spherical aberration in order to realize greater sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eStepping motor autofocus system is fast, near-silent, and precise, making it suitable for both stills and video applications. It also uses an internal focusing design to maintain the overall length of the lens during use and to promote quicker focusing response.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003ch3\u003e\u003cstrong\u003eBudget-friendly XC mirrorless lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eFor those interested in expanding their X-T200 tool kit, the Fujinon XC 35mm f2 lens gives an equivalent to 52mm field of view on 35mm format. Weighing just 130 g and measuring 46.5mm in length, this prime lens has nine elements, including two aspherical lens elements in six groups, which work to produce sharp and crisp images with creamy bokeh. AF operation is quick and near-silent thanks to the use of an internal focus system and a stepping motor, which is used to drive the focusing elements quickly and accurately.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XC 35mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003ch3\u003e\u003cstrong\u003ePrime lens quality\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBecause the lens does not zoom it does not need the extra glass and coatings normally found in zooms. This makes the lens more compact, and reduces elements which may degrade optical quality.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eGreat low light capability\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens features a maximum aperture of f2 which allows more light to get to the sensor, and increases exposure.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eBeautiful background bokeh.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens's fast f2 maximum aperture helps to produce a shallow depth of field, while the 9-bladed diaphragm helps to produce beautifully smooth bokeh. Both of these traits greatly helps to emphasise your subject.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eCompact and lightweight\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm XF 35mm f2 R WR lens features a very compact and discreet size of just 60 x 45.9 mm and a low weight of just 170g.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFast and near-silent internal autofocus.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm 35mm f2 features a maximum aperture of f2 and internal focus, making it focus faster, and removes outside focus movement for easy operation with gradient filters like polarisers.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eAll metal exterior, weather and dust-resistant\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens exterior uses all metal parts to ensure great durability, while a fine texture ensures easy operation with wet or gloved hands.\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eEight seals on the lens barrel keeps the lens protected from rain, dust, splashes of water and enables operation in temperatures as low as -10C.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":51684839751978,"sku":"16647422","price":3950.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/fujifim-xc-35mm.jpg?v=1781053869"},{"product_id":"nikon-z-16-50mm-f3-5-6-3-vr-dx-mirrorless-camera-lens","title":"Nikon Z 16-50mm f3.5-6.3 VR DX Mirrorless Camera Lens","description":"\u003cp\u003eThe Nikon Z 16-50mm f3.5-6.3 VR DX is the compact kit zoom lens for Nikon's Z-mount DX (APS-C) mirrorless cameras, delivering a 24–75mm equivalent focal range in an ultra-compact, retractable design that makes it the ideal everyday zoom for Nikon Z 30, Z 50, and Z fc cameras. Designed to complement the compact dimensions of Nikon's DX mirrorless bodies, it is one of the smallest and lightest zoom lenses in the Nikon Z lineup.\u003c\/p\u003e\u003cp\u003eThe optical image stabilisation (VR) system provides up to 4.5 stops of compensation, enabling sharp handheld shots across the zoom range even in lower light conditions. The retractable lens design collapses to a remarkably compact size for easy storage in a bag or pocket, while the stepping motor (STM) autofocus system delivers fast, silent, and accurate focusing well-suited to both stills and video. A customisable control ring allows for intuitive adjustment of aperture, exposure compensation, or ISO.\u003c\/p\u003e\u003cp\u003eFor Nikon Z DX camera owners who want a compact, lightweight everyday zoom that delivers reliable image quality and VR stabilisation, the Z 16-50mm f3.5-6.3 VR DX is the natural choice. Available now at Foto Discount World, Pretoria — South Africa's trusted source for Nikon Z cameras and lenses.\u003c\/p\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":51684841128234,"sku":"LENNIZ16-50","price":4050.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/nikon-z16-50-lens.jpg?v=1781053890"},{"product_id":"canon-rf-50mm-f1-8-stm-mirrorless-camera-lens","title":"Canon RF 50mm f1.8 STM Lens","description":"\u003ch1\u003eCanon RF 50mm f\/1.8 STM Lens for EOS R Mirrorless\u003c\/h1\u003e\n\n\u003cp\u003eThe \u003cstrong\u003eCanon RF 50mm f\/1.8 STM\u003c\/strong\u003e is the modern ‘nifty fifty’ for \u003cstrong\u003eCanon EOS R-series full-frame mirrorless cameras\u003c\/strong\u003e — compact, lightweight at just 160g, and built around a bright f\/1.8 aperture. Perfect for \u003cstrong\u003eeveryday photography, portrait photography, street photography, and video\u003c\/strong\u003e, it delivers sharp, beautiful images with creamy background blur at an accessible price point. 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With its exceptional \u003cstrong\u003ef\/1.7 maximum aperture\u003c\/strong\u003e, it excels at \u003cstrong\u003eportrait photography, wedding photography, low-light shooting, and fine art photography\u003c\/strong\u003e where medium format detail meets stunning subject separation. Despite its fast design, it remains compact and lightweight at just 795g, with a weather-sealed build rated to -10°C.\u003c\/p\u003e\n\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWorld's brightest AF lens for the GFX medium format system — f\/1.7 maximum aperture\u003c\/li\u003e\n  \u003cli\u003e63mm full-frame equivalent focal length — ideal short portrait perspective\u003c\/li\u003e\n  \u003cli\u003e2 Super ED elements for outstanding chromatic aberration and colour fringing control\u003c\/li\u003e\n  \u003cli\u003e1 aspherical element controls distortion and spherical aberration for high sharpness\u003c\/li\u003e\n  \u003cli\u003e9-blade rounded diaphragm for smooth, beautiful medium format bokeh\u003c\/li\u003e\n  \u003cli\u003eDC motor with high-precision GMR sensor for fast, accurate autofocus\u003c\/li\u003e\n  \u003cli\u003ePhysical aperture ring with C (Command) position for camera-controlled aperture\u003c\/li\u003e\n  \u003cli\u003eDust and weather-sealed construction — rated to -10°C for all-weather shooting\u003c\/li\u003e\n  \u003cli\u003eFluorine-coated front element repels dust, moisture, and fingerprints\u003c\/li\u003e\n  \u003cli\u003eCompact and lightweight at 795g for a medium format f\/1.7 prime\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eModel:\u003c\/strong\u003e Fujifilm GF 80mm f\/1.7 R WR\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLens Mount:\u003c\/strong\u003e Fujifilm G-mount (GFX medium format mirrorless)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFocal Length:\u003c\/strong\u003e 80mm (63mm full-frame equivalent)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMaximum Aperture:\u003c\/strong\u003e f\/1.7\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMinimum Aperture:\u003c\/strong\u003e f\/22\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOptical Construction:\u003c\/strong\u003e Super ED and aspherical elements\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAutofocus:\u003c\/strong\u003e DC motor with GMR sensor\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDiaphragm Blades:\u003c\/strong\u003e 9 (rounded)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAperture Ring:\u003c\/strong\u003e Yes — with C (Command) position\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWeather Sealing:\u003c\/strong\u003e Yes — dust and weather resistant, rated to -10°C\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFront Element Coating:\u003c\/strong\u003e Fluorine\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFilter Thread:\u003c\/strong\u003e 77mm\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e Approx. 795g\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat's in the Box\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFujifilm GF 80mm f\/1.7 R WR Lens\u003c\/li\u003e\n  \u003cli\u003eFront and rear lens caps\u003c\/li\u003e\n  \u003cli\u003eLens hood\u003c\/li\u003e\n  \u003cli\u003eLens pouch\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy Buy from Foto Discount World\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAuthorised Fujifilm dealer in South Africa with genuine local warranty\u003c\/li\u003e\n  \u003cli\u003eFast nationwide delivery or in-store collection from our Pretoria store\u003c\/li\u003e\n  \u003cli\u003eCompetitive pricing and expert advice from passionate photographers\u003c\/li\u003e\n  \u003cli\u003eDedicated support team — call 012 548 5651 or email sales@fotodiscountworld.co.za\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":51684852859178,"sku":"16666612","price":46550.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/fuji-gf80.jpg?v=1781054102"},{"product_id":"fujifilm-xf-50mm-f-1-0-mirrorless-camera-lens","title":"Fujifilm XF 50mm f1.0 R WR Lens","description":"\u003ch1\u003eFujifilm XF 50mm f\/1.0 R WR Lens for X-Mount Mirrorless\u003c\/h1\u003e\n\n\u003cp\u003eThe \u003cstrong\u003eFujifilm XF 50mm f\/1.0 R WR\u003c\/strong\u003e is a world-class portrait prime for \u003cstrong\u003eFujifilm X-mount APS-C mirrorless cameras\u003c\/strong\u003e, offering a remarkable \u003cstrong\u003ef\/1.0 maximum aperture\u003c\/strong\u003e — the fastest in the XF lens lineup. Delivering a 76mm full-frame equivalent field of view, it excels at \u003cstrong\u003eportrait photography, low-light shooting, event photography, and creative bokeh work\u003c\/strong\u003e. With a weather-resistant build rated to -10°C, Super EBC coating, and a 9-blade rounded diaphragm, this lens is as capable in the field as it is in the studio.\u003c\/p\u003e\n\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eExceptional \u003cstrong\u003ef\/1.0 maximum aperture\u003c\/strong\u003e — the fastest aperture in the Fujifilm XF lens range\u003c\/li\u003e\n\u003cli\u003e76mm full-frame equivalent focal length — ideal portrait and short telephoto perspective\u003c\/li\u003e\n\u003cli\u003e1 aspherical element controls distortion and spherical aberration for edge-to-edge sharpness\u003c\/li\u003e\n\u003cli\u003e2 extra-low dispersion (ED) elements reduce chromatic aberration and colour fringing\u003c\/li\u003e\n\u003cli\u003eSuper EBC coating suppresses flare and ghosting in backlit and high-contrast conditions\u003c\/li\u003e\n\u003cli\u003eDC autofocus motor — fast, smooth, and accurate AF suited to the large optical elements\u003c\/li\u003e\n\u003cli\u003e9-blade rounded diaphragm for smooth, creamy bokeh and beautiful subject separation\u003c\/li\u003e\n\u003cli\u003eWeather-resistant construction with 11 seals — dust, moisture, and freeze-proof to -10°C\u003c\/li\u003e\n\u003cli\u003eAperture ring (R) for direct, tactile exposure control\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel:\u003c\/strong\u003e Fujifilm XF 50mm f\/1.0 R WR\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Mount:\u003c\/strong\u003e Fujifilm X-mount (APS-C mirrorless)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length:\u003c\/strong\u003e 50mm (76mm full-frame equivalent)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture:\u003c\/strong\u003e f\/1.0\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Aperture:\u003c\/strong\u003e f\/16\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical Construction:\u003c\/strong\u003e 12 elements in 9 groups (1 aspherical, 2 ED)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus:\u003c\/strong\u003e DC motor\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiaphragm Blades:\u003c\/strong\u003e 9 (rounded)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Ring:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather Sealing:\u003c\/strong\u003e Yes — 11 seals, rated to -10°C\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance:\u003c\/strong\u003e 0.7m\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Thread:\u003c\/strong\u003e 77mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e Approx. 900g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSKU:\u003c\/strong\u003e 16664339\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFujifilm XF 50mm f\/1.0 R WR Lens\u003c\/li\u003e\n\u003cli\u003eFront and rear lens caps\u003c\/li\u003e\n\u003cli\u003eLens hood LHXF50\u003c\/li\u003e\n\u003cli\u003eLens pouch\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy Buy from Foto Discount World\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAuthorised Fujifilm dealer in South Africa with genuine local warranty\u003c\/li\u003e\n\u003cli\u003ePre-order available — contact us to confirm stock and lead times\u003c\/li\u003e\n\u003cli\u003eCompetitive pricing and expert advice from passionate photographers\u003c\/li\u003e\n\u003cli\u003eFast nationwide delivery or in-store collection\u003c\/li\u003e\n\u003cli\u003eDedicated support team — call 012 548 5651 or email sales@fotodiscountworld.co.za\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":51684853252394,"sku":"16664339","price":25950.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-XF-50mm-f1.0-1.jpg?v=1781054112"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/collections\/CAMERA_LENS_SPECIALS.png?v=1786868545","url":"https:\/\/www.fotodiscountworld.co.za\/collections\/camera-lens-specials.oembed?page=2","provider":"Foto Discount World","version":"1.0","type":"link"}