{"title":"FujiFilm","description":"\u003ch1 data-path-to-node=\"0\"\u003e\u003cb data-path-to-node=\"0\" data-index-in-node=\"0\"\u003eFUJIFILM\u003c\/b\u003e\u003c\/h1\u003e\r\n\u003ch2 data-path-to-node=\"1\"\u003e\u003cb data-path-to-node=\"1\" data-index-in-node=\"0\"\u003eAuthorised Dealer Since 2003\u003c\/b\u003e\u003c\/h2\u003e\r\n\r\n\u003chr data-path-to-node=\"2\"\u003e\r\n\u003cp data-path-to-node=\"3\"\u003eShop \u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/product-category\/top-selling-photo-brands\/\"\u003e\u003cb data-path-to-node=\"3\" data-index-in-node=\"5\"\u003eFujifilm\u003c\/b\u003e\u003c\/a\u003e online in SA at \u003cb data-path-to-node=\"3\" data-index-in-node=\"30\"\u003eFoto Discount World\u003c\/b\u003e for the \u003cb data-path-to-node=\"3\" data-index-in-node=\"58\"\u003ebest prices\u003c\/b\u003e. Authorised Dealer since 2003. Secure 18\/10 performance with the legendary X-Series, GFX medium format systems, and world-class XF optics.\u003c\/p\u003e\r\n\r\n\u003ch3 data-path-to-node=\"4\"\u003e\u003cb data-path-to-node=\"4\" data-index-in-node=\"0\"\u003eThe Soul of Photography and Color Innovation\u003c\/b\u003e\u003c\/h3\u003e\r\n\u003cp id=\"p-rc_5c2dc73b6acdc764-140\" data-path-to-node=\"5\"\u003e\u003cspan class=\"citation-225\"\u003eIn 2026, \u003c\/span\u003e\u003cb data-path-to-node=\"5\" data-index-in-node=\"9\"\u003e\u003cspan class=\"citation-225\"\u003eFujifilm\u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"citation-225 citation-end-225\"\u003e remains the unrivaled master of color science and tactile design.\u003c\/span\u003e At \u003cb data-path-to-node=\"5\" data-index-in-node=\"87\"\u003eFoto Discount World\u003c\/b\u003e, our \u003cb data-path-to-node=\"5\" data-index-in-node=\"112\"\u003eFujifilm\u003c\/b\u003e collection is curated for those who believe photography is an art form. Whether you are seeking the pocketable magic of the \u003cb data-path-to-node=\"5\" data-index-in-node=\"245\"\u003eX100 series\u003c\/b\u003e or the \"More Than Full Frame\" resolution of the \u003cb data-path-to-node=\"5\" data-index-in-node=\"305\"\u003eGFX system\u003c\/b\u003e, Fujifilm’s X-Trans sensors and iconic Film Simulations deliver a cinematic look straight out of the camera. As an \u003cb data-path-to-node=\"5\" data-index-in-node=\"431\"\u003eAuthorised Dealer since 2003\u003c\/b\u003e, we guarantee every Fujifilm camera is 100% genuine local stock with official South African warranty support.\u003c\/p\u003e\r\n\r\n\u003ch3 data-path-to-node=\"6\"\u003e\u003cb data-path-to-node=\"6\" data-index-in-node=\"0\"\u003eThe Fujifilm Selection: X-Series \u0026amp; GFX Mastery\u003c\/b\u003e\u003c\/h3\u003e\r\n\u003cp data-path-to-node=\"7\"\u003eExplore our current promotions on the most coveted mirrorless gear, available at the \u003cb data-path-to-node=\"7\" data-index-in-node=\"85\"\u003ebest prices in SA\u003c\/b\u003e:\u003c\/p\u003e\r\n\r\n\u003cul data-path-to-node=\"8\"\u003e\r\n \t\u003cli\u003e\r\n\u003cp id=\"p-rc_5c2dc73b6acdc764-141\" data-path-to-node=\"8,0,0\"\u003e\u003cb data-path-to-node=\"8,0,0\" data-index-in-node=\"0\"\u003e\u003cspan class=\"citation-224 citation-end-224\"\u003eThe Street Icon: Fujifilm X100VI.\u003c\/span\u003e\u003c\/b\u003e Secure 18\/10 style with the world’s most famous fixed-lens camera. \u003cspan class=\"citation-223 citation-end-223\"\u003eFeaturing a 40.2MP sensor, 6.2K video, and 6-stop In-Body Image Stabilisation (IBIS), it is the ultimate \"Best Buy\" for travel and documentary creators.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n \t\u003cli\u003e\r\n\u003cp id=\"p-rc_5c2dc73b6acdc764-142\" data-path-to-node=\"8,1,0\"\u003e\u003cb data-path-to-node=\"8,1,0\" data-index-in-node=\"0\"\u003e\u003cspan class=\"citation-222\"\u003eThe Hybrid Workhorse: Fujifilm X-T5.\u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"citation-222 citation-end-222\"\u003e Save on the classic dial-controlled masterpiece.\u003c\/span\u003e \u003cspan class=\"citation-221 citation-end-221\"\u003eWith its 40MP sensor and high-speed X-Processor 5, the X-T5 is a \"Hot Buy\" for photographers who demand professional resolution in a weather-sealed, retro body.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n \t\u003cli\u003e\r\n\u003cp id=\"p-rc_5c2dc73b6acdc764-143\" data-path-to-node=\"8,2,0\"\u003e\u003cb data-path-to-node=\"8,2,0\" data-index-in-node=\"0\"\u003e\u003cspan class=\"citation-220 citation-end-220\"\u003eThe Speed Flagship: Fujifilm X-H2S.\u003c\/span\u003e\u003c\/b\u003e Experience the power of the stacked X-Trans CMOS 5 HS sensor. Capable of 40fps blackout-free shooting and 4K\/120p video, it is the professional’s choice for sports, wildlife, and high-end cinematography.\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n \t\u003cli\u003e\r\n\u003cp id=\"p-rc_5c2dc73b6acdc764-144\" data-path-to-node=\"8,3,0\"\u003e\u003cb data-path-to-node=\"8,3,0\" data-index-in-node=\"0\"\u003e\u003cspan class=\"citation-219\"\u003eMedium Format Revolution: GFX100 II.\u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"citation-219 citation-end-219\"\u003e Elevate your vision with 102MP of breathtaking detail.\u003c\/span\u003e \u003cspan class=\"citation-218\"\u003eThis \"Hot Buy\" redefined large-format imaging with 8fps burst shooting and 8K internal recording—now available at the \u003c\/span\u003e\u003cb data-path-to-node=\"8,3,0\" data-index-in-node=\"210\"\u003e\u003cspan class=\"citation-218\"\u003ebest prices in SA\u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"citation-218 citation-end-218\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n \t\u003cli\u003e\r\n\u003cp data-path-to-node=\"8,4,0\"\u003e\u003cb data-path-to-node=\"8,4,0\" data-index-in-node=\"0\"\u003eFujinon XF \u0026amp; GF Lenses:\u003c\/b\u003e From the razor-sharp \u003cb data-path-to-node=\"8,4,0\" data-index-in-node=\"45\"\u003eXF 33mm f\/1.4 R LM WR\u003c\/b\u003e to the incredible reach of the \u003cb data-path-to-node=\"8,4,0\" data-index-in-node=\"98\"\u003eXF 150-600mm\u003c\/b\u003e, we stock the full range of glass to ensure your 18\/10 sensor never misses a detail.\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch3 data-path-to-node=\"9\"\u003e\u003cb data-path-to-node=\"9\" data-index-in-node=\"0\"\u003eWhy Shop Fujifilm at Foto Discount World?\u003c\/b\u003e\u003c\/h3\u003e\r\n\u003cul data-path-to-node=\"10\"\u003e\r\n \t\u003cli\u003e\r\n\u003cp data-path-to-node=\"10,0,0\"\u003e\u003cb data-path-to-node=\"10,0,0\" data-index-in-node=\"0\"\u003eThe Best Prices in South Africa:\u003c\/b\u003e We leverage our 20+ years of industry experience to bring you the most competitive \u003cb data-path-to-node=\"10,0,0\" data-index-in-node=\"116\"\u003eFujifilm promotions\u003c\/b\u003e and holiday specials.\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n \t\u003cli\u003e\r\n\u003cp data-path-to-node=\"10,1,0\"\u003e\u003cb data-path-to-node=\"10,1,0\" data-index-in-node=\"0\"\u003eAuthorised Dealer Reliability:\u003c\/b\u003e Since 2003, we’ve been the trusted partner for Fujifilm SA in Pretoria. Avoid the risks of \"grey-market\" imports and enjoy the security of a full local warranty and dedicated technical support.\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n \t\u003cli\u003e\r\n\u003cp data-path-to-node=\"10,2,0\"\u003e\u003cb data-path-to-node=\"10,2,0\" data-index-in-node=\"0\"\u003eExpert Content Advice:\u003c\/b\u003e Not sure if the \u003cb data-path-to-node=\"10,2,0\" data-index-in-node=\"39\"\u003eX-S20\u003c\/b\u003e or the \u003cb data-path-to-node=\"10,2,0\" data-index-in-node=\"52\"\u003eX-T50\u003c\/b\u003e fits your vlogging workflow? Our Pretoria-based team has over 20 years of experience to help you find the right 18\/10 setup in Montana Tuine or online.\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n \t\u003cli\u003e\r\n\u003cp data-path-to-node=\"10,3,0\"\u003e\u003cb data-path-to-node=\"10,3,0\" data-index-in-node=\"0\"\u003eFast, Insured Nationwide Delivery:\u003c\/b\u003e Secure your \u003cb data-path-to-node=\"10,3,0\" data-index-in-node=\"47\"\u003eFujifilm gear deals\u003c\/b\u003e online and enjoy rapid, insured shipping directly to your door anywhere in South Africa.\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch2 data-path-to-node=\"0\"\u003ePrecision Craftsmanship: Master the Art of Color with Fujifilm Excellence\u003c\/h2\u003e\r\n\u003cp data-path-to-node=\"1\"\u003eInvest in the pinnacle of color science and surgical optical precision with our curated selection of \u003cb data-path-to-node=\"1\" data-index-in-node=\"101\"\u003eFujifilm\u003c\/b\u003e imaging systems, designed for creators who prioritize tactile control and soulful aesthetic output. Whether you are documenting vital life milestones or producing high-end professional cinematic content, these precision-engineered tools serve as the technical foundation for a lasting creative legacy.\u003c\/p\u003e\r\n\r\n\u003ch3 data-path-to-node=\"2\"\u003e\u003cb data-path-to-node=\"2\" data-index-in-node=\"0\"\u003eThe Heritage of Trust\u003c\/b\u003e\u003c\/h3\u003e\r\n\u003cp data-path-to-node=\"3\"\u003eSince \u003cb data-path-to-node=\"3\" data-index-in-node=\"6\"\u003e2003\u003c\/b\u003e, \u003cb data-path-to-node=\"3\" data-index-in-node=\"12\"\u003eFoto Discount World\u003c\/b\u003e has been recognized as \u003cb data-path-to-node=\"3\" data-index-in-node=\"55\"\u003eSouth Africa’s\u003c\/b\u003e premier destination for high-end \u003cb data-path-to-node=\"3\" data-index-in-node=\"103\"\u003ephotographic equipment\u003c\/b\u003e. As a family-run business anchored in \u003cb data-path-to-node=\"3\" data-index-in-node=\"164\"\u003ePretoria\u003c\/b\u003e, we have outlasted passing industry trends by prioritizing one thing above all else: the enduring trust and success of our creative community.\u003c\/p\u003e\r\n\r\n\u003ch3 data-path-to-node=\"4\"\u003e\u003cb data-path-to-node=\"4\" data-index-in-node=\"0\"\u003eA Curated Ecosystem of Excellence\u003c\/b\u003e\u003c\/h3\u003e\r\n\u003cp data-path-to-node=\"5\"\u003eOur inventory is more than a collection of hardware; it is a gateway to world-class storytelling and technical discovery. Featuring the specialized range of \u003cb data-path-to-node=\"5\" data-index-in-node=\"157\"\u003eFujifilm\u003c\/b\u003e X-Series and GFX Medium Format systems—renowned for their iconic film simulations and innovative sensor architecture—our selection ensures your vision is achieved with absolute optical integrity, alongside other global leaders like Canon, Nikon, and Sony.\u003c\/p\u003e\r\n\r\n\u003ch3 data-path-to-node=\"6\"\u003e\u003cb data-path-to-node=\"6\" data-index-in-node=\"0\"\u003eThe Authorized Dealer Advantage\u003c\/b\u003e\u003c\/h3\u003e\r\n\u003cp data-path-to-node=\"7\"\u003eWe don't just sell gear; we protect your investment. As an \u003cb data-path-to-node=\"7\" data-index-in-node=\"59\"\u003eAuthorized Dealer\u003c\/b\u003e, every Fujifilm product in our collection carries the security of a \u003cb data-path-to-node=\"7\" data-index-in-node=\"145\"\u003efull local South African warranty\u003c\/b\u003e and our \"Best Advice\" guarantee from certified experts. This technical expertise ensures you receive the \u003cb data-path-to-node=\"7\" data-index-in-node=\"284\"\u003ebest price\u003c\/b\u003e on certified hardware that remains fully supported by official service channels long after your purchase.\u003c\/p\u003e\r\n\r\n\u003ch3 data-path-to-node=\"8\"\u003e\u003cb data-path-to-node=\"8\" data-index-in-node=\"0\"\u003ePretoria Heart, Nationwide Reach\u003c\/b\u003e\u003c\/h3\u003e\r\n\u003cp data-path-to-node=\"9\"\u003eWhile our flagship experience is located in \u003cb data-path-to-node=\"9\" data-index-in-node=\"44\"\u003eMontana Park, Pretoria\u003c\/b\u003e, our reach extends to every corner of \u003cb data-path-to-node=\"9\" data-index-in-node=\"105\"\u003eSouth Africa\u003c\/b\u003e. Through our seamless digital platform and secure nationwide delivery, the professional equipment you need to redefine your creative boundaries is accessible wherever your journey takes you.\u003c\/p\u003e\r\n\r\n\r\n\u003chr data-path-to-node=\"10\"\u003e\r\n\u003cp data-path-to-node=\"11\"\u003e\u003cb data-path-to-node=\"11\" data-index-in-node=\"0\"\u003eJoin the Legacy\u003c\/b\u003e Your next frame is an investment in a lifetime of clarity and color. Experience the innovation of the world’s most sophisticated imaging systems and secure your professional edge today.\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"12\"\u003e\u003ca class=\"ng-star-inserted\" href=\"https:\/\/fotodiscountworld.co.za\/\" target=\"_blank\" rel=\"noopener\" data-hveid=\"0\" data-ved=\"0CAAQ_4QMahgKEwiVo6-mqKeUAxUAAAAAHQAAAAAQsxA\"\u003eExplore Fujifilm Gear\u003c\/a\u003e\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"5\"\u003e\u003cstrong\u003eShop top-selling Fujifilm gear online in SA at Foto Discount World for the best prices. Authorised Dealer since 2003. Save big on Fujifilm deals.\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"6\"\u003e\u003cstrong\u003eExperience legendary film simulation tones. Shop Fujifilm X-Series mirrorless cameras for sale in SA at Foto Discount World. High-mobility premium kits.\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"7\"\u003e\u003cstrong\u003eAchieve spectacular ultra-high resolution. Buy professional Fujifilm GFX large format mirrorless cameras online in SA at Foto Discount World today.\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"8\"\u003e\u003cstrong\u003eUnlock flawless edge-to-edge tracking sharpness. Shop Fujinon X-mount mirrorless lenses for sale in SA at Foto Discount World. Upgrade your camera glass.\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"9\"\u003e\u003cstrong\u003eCapture staggering detail on your studio set. Buy premium Fujinon G-mount medium format lenses online in SA at Foto Discount World for the best prices.\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"10\"\u003e\u003cstrong\u003ePrint your phone shots instantly on the go. Shop Fujifilm Instax Link smartphone printers for sale in SA at Foto Discount World. Fun portable printing.\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"11\"\u003e\u003cstrong\u003eShare life's moments physically in seconds. Buy Fujifilm Instax instant film cameras online in SA at Foto Discount World. Great gift setups in stock.\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"12\"\u003e\u003cstrong\u003eCarry a digital camera right in your pocket. Buy the ultra-compact Fujifilm Instax Pal online in SA at Foto Discount World. Tiny design, huge fun.\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"13\"\u003e\u003cstrong\u003eKeep your point-and-shoot fully loaded. Buy genuine Fujifilm Instax Mini, Square, and Wide instant film packs online at Foto Discount World today.\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"14\"\u003e\u003cstrong\u003eExplore our official Fujifilm sale online in SA at Foto Discount World. Unmissable price drops on mirrorless bodies, Fujinon glass, and instant cameras.\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"15\"\u003e\u003cstrong\u003eStay updated with our latest price cuts. View active Fujifilm monthly specials for sale in SA at Foto Discount World. Fresh photographic deals added daily.\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"16\"\u003e\u003cstrong\u003eGet ready for the biggest price drops of the year on mirrorless kits. Shop Fujifilm Black Friday specials online in SA at Foto Discount World today.\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"17\"\u003e\u003cstrong\u003eCelebrate with us and save big on elite digital or instant cameras! Find exclusive Fujifilm birthday specials for sale in SA at Foto Discount World.\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"18\"\u003e\u003cstrong\u003eCrack open incredible seasonal discounts on premium hardware arrays. Shop Fujifilm Easter specials online in SA at Foto Discount World. Upgrade your rig.\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"19\"\u003e\u003cstrong\u003eCapture your holiday memories with gorgeous color science. Shop Fujifilm festive specials online at Foto Discount World for the ultimate savings.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"fujifilm-xf-100-400mm-f4-5-5-6-r-lm-ois-wr-mirrorless-camera-lens","title":"Fujifilm XF 100-400mm F4.5-5.6 Mirrorless Camera Lens","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 100-400mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eFujifilm XF 100-400mm f4.5-5.6 R LM OIS WR - DSLR Camera Lens. The FUJINON LENS XF100-400mm F4.5-5.6 R LM OIS WR is a super telephoto zoom lens that covers a 35mm focal length equivalent of 152-609mm and is on sale at Foto Discount World. The high performance optical construction of 21 elements in 14 groups includes five ED lenses and one Super ED lens to help reduce chromatic aberration that often occurs in telephoto lenses. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAs a result, it delivers the highest image quality in its class. The lens has been designed for handheld shooting with a 5.0-stop* image stabilization system and weighs less than 1.4kg. Linear motor for fast autofocusing makes it perfect for shooting fast-moving subjects including aircraft and motorsports. The lens is also both water and dust resistant and can operate in temperatures as low as -10°C, so it’s suitable for use in a wide range of outdoor shooting conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e A fluorine coating has also been applied to the front lens element to repel water and dirt, further improving the toughness of the lens.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eReduced chromatic aberration to help deliver high resolution images\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe optical construction of 21 elements in 14 groups, which includes five ED lenses and a Super ED lens, delivers results comparable to a fluorite lens, and by reducing axial chromatic aberration it produces images packed with detail. The maximum magnification is 0.19x, enabling users to shoot telephoto macro images.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eClass-leading 5.0-stop* image stabilization\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eA 5.0-stop image stabilization system — the most powerful in any super telephoto zoom lens — produces shake-free results even at the maximum telephoto setting of 609mm (35mm format equivalent). Also, if panning is detected, the lens automatically switches camera shake correction to the vertical plane only.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFast, quiet AF thanks to twin linear motors\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTwin linear motors are used to deliver fast focusing on moving subjects. The motors are also quiet, so the lens is ideal for shooting live music performances and theatre productions. Even faster AF shooting is possible with the focus limiter function, which limits the close focusing point to 5m.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eCompact and lightweight design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThanks to a weight of less than 1.4kg, the strain of shooting handheld has been substantially reduced. When mounted to an X-T1 body, the combined weight is below 2kg, so it's easier to keep moving while shooting. What’s more, the weight distribution of the lens when attached to a body makes it feel lighter than it really is.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 100-400mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eWater \/ dust resistance, -10°C low-temperature operation and fluorine coating\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe FUJINON LENS XF100-400mm F4.5-5.6 R LM OIS WR lens features 13 water and dust resistant seals at 12 points, allowing you to shoot with confidence in tough outdoor environments.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe fluorine coating applied to the front lens element is water repellent so it’s less susceptible to smudges and can easily be cleaned.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"fullColumnBlockB01\"\u003e\n\u003cp\u003e\u003cstrong\u003eA long-reaching zoom optimized for use in harsh climates, the XF 100-400mm f\/4.5-5.6 R LM OIS WR Lens is designed for FUJIFILM X-series mirrorless cameras and provides a 152-609mm equivalent focal length range. Ideally suited for wildlife and sports applications, the versatile telephoto range benefits photographing distant, moving subjects, and is reinforced by a twin linear AF motor for fast performance, as well as five stop-effective optical image stabilization to Minimize the appearance of camera shake.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFurther benefitting its use outdoors, this 100-400mm lens also sports a weather-sealed construction and fluorine-coated front element to guard against dust and moisture from affecting the lens' performance.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eIn regards to the optical design, this lens incorporates five extra-low dispersion elements and one Super ED element, which reduce chromatic aberrations and colour fringing for increased clarity and colour accuracy. Additionally, a nine-blade diaphragm contributes to a pleasing bokeh quality when working with selective focus techniques.\u003c\/b\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eLong-reaching telephoto zoom is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and offers a 152-609mm equivalent focal length range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eFive extra-low dispersion elements and one Super ED element are used to greatly reduce colour fringing and chromatic aberrations in order to produce high clarity and colour fidelity throughout the zoom range.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eA five stop-effective optical image stabilization system Minimizes the appearance of camera shake for sharper handheld shooting in low-light conditions and with slower shutter speeds.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eTwin linear motors deliver quick, quiet, and smooth autofocus performance that is especially beneficial when working with fast-moving subjects.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eA focus limiter switch on the side of the lens barrel lets you constrain the focusing range to either the full range of 5.7' to infinity, or from 16.4' to infinity for faster focusing performance with distant subjects.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eThe lens body incorporates 13 distinct weather seals in 12 locations to protect against dust and moisture, and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F. Additionally, a fluorine coating has been applied to the front lens element to guard against smudging, moisture, and dust.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eRounded nine-blade diaphragm contribute to a pleasing out-of-focus quality to benefit the use of selective focus and shallow depth of field techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eZoom-lock switch prevents unwanted zoom creep from occurring and also can be used to maintain the same zoom position while shooting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eA removable, rotating tripod collar allows for well-balanced mounting and shooting when working from a tripod or monopod.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eThe included lens hood incorporates a sliding window to allow easier adjustment of rotating filters, such as a polarizer, while the hood is installed.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eCompatible with optional XF 1.4x TC WR and XF 2x TC WR teleconverters.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 100-400mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm XF 100-400mm f4.5-5.6 R LM OIS WR Lens is a high-performance super-telephoto zoom lens for Fujifilm's X-series mirrorless cameras. The versatile telephoto range benefits photographing distant, moving subjects. Optimised for use in harsh climates, this lens is suited for wildlife and sports exertions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eReduced chromatic aberration to help deliver high resolution images\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe optical construction of 21 elements in 14 groups, which includes five ED lenses and a Super ED lens, delivers results comparable to a fluorite lens, and by reducing axial chromatic aberration it produces images packed with detail. The maximum magnification is 0.19x, enabling users to shoot telephoto macro images.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eClass-leading 5.0-stop image stabilisation\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eA 5.0-stop image stabilisation system — the most powerful in any super telephoto zoom lens — produces shake-free results even at the maximum telephoto setting of 400mm (609mm in 35mm-format equivalent). Also, if panning is detected, the lens automatically switches camera shake correction to the vertical plane only. This frees you from cumbersome switches and settings when the moment happens without warning.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eFast, quiet AF thanks to twin linear motors\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTwin linear motors are used to deliver fast focusing on moving subjects. The motors are also quiet, so the lens is ideal for shooting live music performances and theatre productions. Even faster AF shooting is possible with the focus limiter function, which limits the close focusing point to 5m.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eCompact and lightweight design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThanks to a weight of less than 1.4kg, the strain of shooting handheld has been substantially reduced. When mounted to an X-T1 body, the combined weight is below 2kg, so it's easier to keep moving while shooting. What’s more, the weight distribution of the lens when attached to a body makes it feel lighter than it really is.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eWater, dust and extreme weather resistance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens features 13 water and dust resistant seals at 12 points, allowing you to shoot with confidence in tough outdoor environments.\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eThe fluorine coating applied to the front lens element is water repellent so it’s less susceptible to smudges and can easily be cleaned. The Fujifilm 100-400mm zoom lens is designed for great operation even at temperatures down to -10°C.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eLens hood with a polarising filter window and lock mechanism\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens hood features a sliding window so a polarising filter can still be accessed even when the hood is in place.\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eThe hood also features a locking mechanism to keep securely attached to the lens.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eCompatible with the 1.4x Teleconverter\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens offers compatibility with the Fujifilm XF 1.4X TC WR teleconverter. When attached, it becomes a 140-560mm f6.3-8  (or 213-853mm in 35mm format equivalent). Phase detection AF shooting remains possible, even at f8.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684503585066,"sku":"16501109","price":26889.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-XF-100-400mm-f4.5-5.6-R-LM-OIS-WR1.jpg?v=1781050805"},{"product_id":"fujifilm-xf-23mm-f2-r-wr-black-mirrorless-camera-lens","title":"Fujifilm XF 23mm f2 R Black Mirrorless Camera Lens","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eF\u003c\/a\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eujifilm XF 23mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned as a compact, walk-around prime, the black XF 23mm f\/2 R WR from FUJIFILM is a versatile 35mm-equivalent lens characterized by its f\/2 maximum aperture that strikes and ideal balance between portability and speed. The optical design features two aspherical elements to reduce distortion and spherical aberrations in order to produce greater sharpness and accurate rendering. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eA Super EBC coating is also used to control flare and ghosting for improved contrast and colour fidelity when working in bright and backlit conditions. Complementing the optics is a stepping motor, along with an internal focusing design, which provides quick and especially quiet focusing performance. Additionally, the lens is weather-sealed to suit working in inclement conditions.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCompact, fast, and weather resistant, this black wide-angle FUJIFILM XF23mm F2 R WR is a great choice for those looking for a lightweight and effective imaging kit. Optimized for X-series mirrorless cameras equipped with APS-C sensors, this 23mm lens offers a classic 35mm equivalent perspective, a view much loved by street photographers. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe lightweight design and fast f\/2 aperture make it a great choice for those looking to stay discreet while shooting. Also, by using two aspherical elements in its optical construction, the lens is able to combat distortions and aberrations for a clear, sharp image. In addition, the \"FUJIFILM XF23mm\" F2 R WR lens uses a Super EBC coating to minimize flare and ghosting.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor fast, accurate focusing this FUJIFILM XF23mm F2 R WR lens utilizes an internal focusing stepping motor AF system which can lock on in as little as 0.05 seconds. Also, the lens offers tactile controls in the form of physical aperture and focusing rings. Additionally, the weather-sealed lens has a rounded 9-blade diaphragm for smooth bokeh.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 23mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eWeather seals are placed about the lens barrel to protect against dust, moisture, and temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNine rounded diaphragm blades contribute to a pleasing out-of-focus quality when working with selective focus or shallow depth of field techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMinimum working distance of 9\" allows shooters to get close to their subjects\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eProviding a 35mm-equivalent focal length of 35mm, this prime lens provides a slightly wide-angle perspective that is useful in a wide variety of situations and well-suited to street photography.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast f\/2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over focus when working with shallow depth of field or selective focus techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe 10-element-in-6-group design includes two aspherical elements to minimize spherical aberrations and distortions for increased clarity and sharpness.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe internal focusing stepping motor AF system delivers smooth, near-silent performance that can acquire focus as quickly as 0.05 sec.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA Super Electron Beam Coating has been applied to the lens for controlling ghosting and flare, and greater image clarity.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv id=\"orms-product-description\"\u003e\u003cb\u003eThe Fujifilm XF 23mm f\/2 R WR is a compact wide angle prime lens designed for Fuji's X-series mirrorless cameras. The lens features ten elements in six groups, including two aspherical elements to provide exceptional image quality; while a compact size of 6cm in length and a low weight of only 180g makes the lens easy to transport.\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"product attribute overview\"\u003e\n\u003cdiv class=\"value std\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e23mm prime lens for Fujifilm X mirrorless cameras\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAperture Range: f\/2 to f\/16\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTwo Aspherical Elements\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSuper EBC Lens Coating\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eInternal Focusing AF System\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePhysical Aperture Ring\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWeather-Sealed Construction\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded 9-Blade Diaphragm\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eMaximum aperture of f\/2 rounded 9-blade diaphragm\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eA speedy maximum aperture of f\/2 provides the lens with great light performance, and combined with a rounded 9-blade aperture diaphragm provides soft and pleasant background bokeh.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFast, silent internal autofocus\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm XF 23mm f\/2 R WR lens utilises stepping motor to provide swift, and near-silent autofocus. The lens focusses internally with no movement on the front element; this makes using gradient filters near effortless.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 23mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eWeather and dust resistant, capable of operating at temperatures as low as -10C\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens barrel is sealed to make it weather and dust resistant, and capable of operating at temperatures as low as -10C. When mounted on one of the the weather- and dust-resistant mirrorless digital cameras such as the X-Pro2, or X-T1, you can shoot in light rain or a dusty environment with peace of mind.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eCompact, Lightweight Wide-Angle Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCompact, fast, and weather resistant, this black wide-angle XF 23mm f\/2 R WR Lens from Fujifilm is a great choice for those looking for a lightweight and effective imaging kit. Optimised for X-series mirrorless cameras equipped with APS-C sensors, this 23mm lens (which is the Fuji X lens 35mm equivalent) offers a classic wide view much loved by street photographers.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe lightweight design and fast f\/2 aperture make it a great choice for those looking to stay discreet while shooting and is also the reason why it is the best Fuji X lens for street photography. Also, by using two aspherical elements in its optical construction, the lens is able to combat distortions and aberrations for a clear, sharp image. In addition, the 23mm lens uses a Super EBC coating to minimise flare and ghosting.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 23mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003ePrime wide-angle lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 35mm equivalent focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eBright f\/2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over depth of field.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eTwo aspherical elements limit distortion and spherical aberration in order to realize greater sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eSuper EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and colour fidelity when working in strong lighting conditions.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eStepping motor, along with an internal focusing design, affords fast and quiet autofocus performance that benefits both stills and video applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eThe lens body incorporates weather sealing to protect against dust and moisture, and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684506304810,"sku":"16523169","price":9499.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/FUJIFILM-XF23mm-F2-R-WR-BLACK-1.jpg?v=1781050832"},{"product_id":"fujifilm-xf-14mm-f2-8-r-mirrorless-camera-lens","title":"Fujifilm XF 14mm f2.8 R Mirrorless Camera Lens","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujiFilm XF 14mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eFujifilm XF 14mm f2.8 R - DSLR Camera Lens. The Fujifilm FUJINON XF 14mm f2.8 R is designed for the X mount on their X-series interchangeable lens digital cameras. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis is the fourth prime lens Fujifilm has introduced for the X-series and its widest focal length to date. Its 35mm focal length equivalency is 21mm and its angle of view is 89º. Landscape vistas, architectural shots, interiors and even street photography will benefit from the creative perspective and minimized distortion that this lens offers.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e Light is evenly distributed from the canter to the edge of the frame and it retains excellent contrast and high resolution with little fall-off or distortion toward the edges. Its f2.8 maximum aperture and wide angle mean fast shutter speeds are possible even in minimal light and fast, smooth autofocus is there when needed. The aperture diaphragm blades on all XF lenses are curved and the edge of each blade is rounded rather than cut-off creating a more pleasing effect to your image, especially in terms of the background bokeh. Focus distance and depth-of-field scales are printed on the focus ring to aid composition when emphasizing depth of field. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe FujiFilm \"FUJINON XF 14mm\" f2.8 R lens offers high-quality optics and an extreme wide-angle perspective to explore your creativity with the Fujifilm X-series digital cameras.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eA bright wide-angle prime, the XF 14mm f2.8 R from FUJIFILM is a 21mm-equivalent lens featuring a broad angle of view well-suited for landscape, interior, and astrophotography applications. Its optical design incorporates a pair of aspherical elements to control distortion and spherical aberrations, and three extra-low dispersion elements are also featured, which help to reduce colour fringing for improved clarity. A Super EBC coating is used, too, to reduce flare and ghosting for improved colour accuracy and contrast when working in bright and backlit situations.\u003c\/b\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujiFilm XF 14mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eWide-angle prime lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 21mm equivalent focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eBright f2.8 maximum aperture balances a compact design with lens speed for working in difficult lighting conditions and is also suitable for astrophotography applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eTwo aspherical elements limit distortion and spherical aberrations in order to realize greater sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eThree extra-low dispersion elements greatly reduce colour fringing and chromatic aberrations in order to produce greater clarity and colour accuracy.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eSuper EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and colour fidelity when working in strong lighting conditions.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eIntroducing the Fujifilm XF 14mm f2.8 R Prime Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\u003cstrong\u003eThe Fujifilm XF 14mm f2.8 R Prime Lens is designed to capture images rich in perspective. With an ultra wide-angle lens design and an 89º angle of view, it is the ideal choice for a variety of styles including street photography and landscapes. \u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eWith minimised distortion and high resolution from the centre to the periphery of the image frame, this lens has the versatility to capture not only powerful landscape and architectural photos, but also provides amazing image quality when shooting in confined spaces, indoors.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eIts f2.8 maximum aperture and wide angle mean fast shutter speeds are possible even in minimal light and fast, smooth autofocus is available when needed. The aperture diaphragm blades on all Fujinon XF lenses are curved and the edge of each blade is rounded rather than cut-off creating a more pleasing effect to your image, especially in terms of the background bokeh. \u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eUsing the focusing distance and depth-of-field scales on the focus ring, photographers can take intriguing snapshots that accentuate depth-of-field.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684507418922,"sku":"16276481","price":13399.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/FujiFilm-FUJINON-XF-14mm-F2.8-R.jpg?v=1781050842"},{"product_id":"fujifilm-xf-35mm-f1-4-r-mirrorless-camera-lens","title":"Fujifilm XF 35mm f1.4 R Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF 35mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eFujifilm XF 35mm F1.4 R - Mirrorless Camera Lens. Designed specifically for the Fujifilm X-series of interchangeable lens cameras with APS-C sensors, this Fujifilm XF35mm F1.4 R Lens is a \"normal\" lens equivalent to 53mm in 35mm format. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eT\u003c\/strong\u003e\u003cstrong\u003ehe exceptionally fast, bright f\/1.4 maximum aperture makes shooting in very low light possible, and provides pleasing bokeh (the out-of-focus portion of a photo) with its 7-blade aperture design--ideal for dramatic portraits. This is a terrific all-in-one lens for everyday use.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTo take advantage of the X-series cameras' mirrorless design, the rear element of the \"Fujifilm XF35mm\" F1.4 R lens is as close as possible to the sensor, minimizing the back focus distance appreciably.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e The Fujifilm XF35mm F1.4 lens construction includes a metal barrel, Super EBC coating for improved optical performance, and it delivers improved center-to-edge resolution and brightness free from chromatic aberration. This lens has a maximum magnification of 0.17x, and the aperture ring has 1\/3-stop click stops for more precise exposures.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA fast and flexible normal-length prime, the XF 35mm f\/1.4 R from FUJIFILM is a 53mm-equivalent lens characterized by its bright f\/1.4 maximum aperture. This design benefits working in difficult lighting conditions and also affords greater control over depth of field for isolating subject matter and using selective focus techniques. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe optical design employs one aspherical element, which reduces distortion and spherical aberrations in order to achieve higher sharpness and accurate rendering. A Super EBC coating is also featured, which reduces flare and ghosting for improved contrast and colour fidelity.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cimg class=\"alignnone\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-XF35mm-F1_4-R-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\"\u003e\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 35mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned specifically for the Fujifilm X-series of interchangeable lens cameras with APS-C sensors, this Fujifilm 35mm f\/1.4 XF R Lens is a \"normal\" lens equivalent to 53mm in 35mm format. The exceptionally fast, bright f\/1.4 maximum aperture makes shooting in very low light possible, and provides pleasing bokeh (the out-of-focus portion of a photo) with its 7-blade aperture design--ideal for dramatic portraits.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eThis is a terrific all-in-one lens for everyday use\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTo take advantage of the X-series cameras' mirrorless design, the rear element of the lens is as close as possible to the sensor, minimising the back focus distance appreciably. The lens construction includes a metal barrel, Super EBC coating for improved optical performance, and it delivers improved center-to-edge resolution and brightness free from chromatic aberration. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis lens has a maximum magnification of 0.17x, and the aperture ring has 1\/3-stop click stops for more precise exposures.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 35mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eVery bright f\/1.4 maximum aperture for low-light work, portraits, pleasing out-of-focus backgrounds\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMagnification of 0.17x\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\"Normal\" 53mm (equivalent in 35mm format) lens that focuses to 11\"\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAspheric and ED elements to combat field curvature and chromatic aberration\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eUsing a glass-moulded aspheric lens at the 5th element minimizes spherical aberration.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAchieving beautiful bokeh in out-of-focus areas as well as excellent in-focus reproduction to create a natural sense of depth according to the aperture setting and the subject.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe 35mm (135 equivalent: 53mm) lens has a standard focal length with the angle of view similar to that of the human eye.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWith the bright maximum aperture, the lens is ideal for snapshots.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePrime normal-length lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 53mm equivalent focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eImpressive f\/1.4 maximum aperture suits working in difficult lighting conditions and also affords extensive control over depth of field.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOne aspherical element limits distortion and spherical aberration in order to realize greater sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eSuper EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and colour fidelity when working in strong lighting conditions.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-XF-35mm-f1_4-R-2-scaled.jpg\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 35mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3 class=\"titH2 is-effect is-active\"\u003e\u003cstrong\u003eStandard View, Exceptional Results\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"txt_normal is-effect is-active\"\u003e\u003cb\u003eThe 35mm focal length of XF35mmF1.4 R defines it as a standard or ‘normal’ lens. Lenses like this give a view that’s very similar to the human eye, so the pictures they make have a natural perspective and a realistic sense of depth. Combined with the lens’s clarity and colour reproduction, all this adds up to natural and truthful-looking pictures that captivate viewers.\u003c\/b\u003e\u003c\/p\u003e\n\u003ch3 class=\"titH2 is-effect is-active\"\u003e\u003cstrong\u003ePrecision Engineering and Control\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"txt_normal is-effect is-active\"\u003e\u003cstrong\u003eOn a par with its exceptional optics, this lens provides refined craftsmanship and instinctive, intelligent handling. The high-quality metal barrel lends durability, while the manual aperture ring allows precise control over depth-of-field, as well as giving photographers a true connection to their artistic process.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 35mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch2 class=\"titH2 is-effect is-active\"\u003e\u003cstrong\u003eFocused on Perfection\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"txt_normal is-effect is-active\"\u003e\u003cstrong\u003eAs a lens that’s perfectly engineered for documentary, candid, and portrait photographers, accurate focusing is also essential. The XF35mmF1.4 achieves this and, combined with X Series cameras’ Face and Eye Detection AF modes, locking on to subjects and achieving perfect sharpness is easy, even at the widest aperture settings. All lens groups are shifted together during focusing to minimize aberration changes, whether working close-up to the lens or at infinity.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"titH2 is-effect is-active\"\u003e\u003cstrong\u003eUnrivalled Clarity and Depth\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"txt_normal is-effect is-active\"\u003e\u003cb\u003eThe XF35mmF1.4 R delivers images with amazing sharpness, even with the aperture wide open at F1.4, allowing superb subject separation. The aperture design features 7 rounded blades to produce smooth and even bokeh, for images brimming with depth. The lens uses a glass-moulded aspherical element to minimize spherical aberrations, and Fujifilm’s Super EBC coating reduces ghosting, fringing, and flare – increasing clarity and definition.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684507943210,"sku":"16240755","price":9899.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-XF35mm-F1.4-R.jpg?v=1781050852"},{"product_id":"fujifilm-xf-60mm-f2-4-r-macro-mirrorless-camera-lens","title":"FujiFilm XF 60mm f2.4 R Mirrorless Camera Lens","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujiFilm XF 60mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned specifically for the Fujifilm X-series of interchangeable lens cameras with APS-C sensors, this FujiFilm FUJINON XF 60mm f2.4 R Macro Lens is a short telephoto lens equivalent to 90mm in 35mm format. The fast, bright f2.4 maximum aperture makes shooting in low light possible, and provides pleasing bokeh (the out-of-focus portion of a photo) with its 9-blade aperture design--ideal for dramatic portraits.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTo take advantage of the X-series cameras' mirrorless design, the rear element of the FujiFilm FUJINON XF 60mm f2.4 R Macro lens is as close as possible to the sensor, minimizing the back focus distance appreciably. The \"FUJINON XF 60mm\" lens construction includes a metal barrel, Super EBC coating for improved optical performance, and it delivers improved center-to-edge resolution and brightness free from chromatic aberration. This macro lens has a maximum magnification of 0.5x, and the aperture ring has 1\/3-stop click stops for more precise exposures.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThis is a mid telephoto lens with the bright aperture of f2.4 despite its compact size. It uses a glass moulded aspheric lens at the 7th element to prevent field curvature, and places an ED (extra-low dispersion) glass lens at the 6th element to contain chromatic aberration. The FujiFilm FUJINON XF 60mm F2.4 R Macro lens is ideal for portraiture because of its beautiful blur and high-definition description.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExcelling at close range, the FUJIFILM XF 60mm f2.4 R Macro is a 91mm-equivalent prime featuring a 1:2 maximum magnification along with a 10.5\" minimum focusing distance. A maximum f2.4 aperture suits working in a variety of lighting conditions and also affords greater control over depth of field. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe optical design features one aspherical element and one extra-low dispersion element, which help to reduce both spherical and chromatic aberrations for increased sharpness and clarity. A Super EBC coating has also been applied to suppress flare and ghosting when working in bright and backlit conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujiFilm XF 60mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003ePortrait-length prime lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 91mm equivalent focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eBright f2.4 maximum aperture balances a compact design with lens speed for working in difficult lighting conditions and controlling depth of field.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eIdeal for macro shooting, this lens offers half of life-size 1:2 maximum magnification along with a minimum focusing distance of 10.5\" to suit working with close-up subjects.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eOne aspherical element limits distortion and spherical aberration in order to realize greater sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eOne extra-low dispersion element greatly reduces colour fringing and chromatic aberrations in order to produce greater clarity and colour accuracy.\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eSuper EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and colour fidelity when working in strong lighting conditions.\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eShort telephoto 90mm (equivalent in 35mm format) macro lens that focuses to 11\"\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAspherical and ED elements to combat field curvature and chromatic aberration\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBright f2.4 maximum aperture for low-light work, portraits, pleasing out-of-focus backgrounds\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMagnification of 0.5x\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684509745450,"sku":"16240767","price":10899.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/FujiFilm-XF-60mm-f2.4-R-Macro-Mirrorless-Camera-Lens4.jpg?v=1781050861"},{"product_id":"fujifilm-xc-50-230mm-telephoto-zoom-f4-5-6-7-ois-mirrorless-camera-lens","title":"Fujifilm XC 50-230mm f4.5-6.7 Mirrorless Camera Lens","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XC 50-230mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm XC 50-230mm Telephoto Zoom Lens is an expansive telephoto zoom lens that provides a 35mm-equivalent focal length range of 76-350mm, covering portrait-length to telephoto perspectives.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e This broad range of coverage is well-suited to working with distant subjects and the integration of optical image stabilization to help minimize the appearance of camera shake works to produce sharper imagery when working in low-light conditions throughout the zoom range. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefitting working with moving subjects and for video applications, a precision stepping AF motor is incorporated into the lens to provide high-speed, accurate focusing capabilities.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOne aspherical element and one extra-low dispersion element are integrated into the optical design of the \"Fujifilm XC 50-230mm\" Telephoto Zoom lens to help minimize chromatic aberrations while also contributing to high overall image sharpness and clarity. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eA Super EBC (Electron Beam Coating) has also been applied to the glass elements to further minimize flare and ghosting for enhanced contrast and colour neutrality.\u003c\/b\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XC 50-230mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eOne aspherical element and one extra-low dispersion element minimize chromatic aberrations throughout the zoom range and contribute to high overall image sharpness.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA Super Electron Beam Coating reduces lens flare and ghosting to enhance image contrast and clarity.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTelephoto zoom lens provides a 35mm-equivalent field of view of 76-350mm, making it suitable for portrait applications and distant subjects.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOptical image stabilization works to reduce the appearance of camera shake to suit working in low-light conditions throughout the zoom range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHigh-speed precision stepping autofocus motor is ideal for quickly and accurately acquiring focus and ideal for moving subjects and video applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eClose-up focus control enables a macro mode focusing range of 3.6-9.8' with a maximum magnification of 0.2x at the telephoto end of the zoom range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003cp\u003e\u003cb\u003eCovering short- to medium-telephoto focal lengths, the black XC 50-230mm f\/4.5-6.7 OIS II from FUJIFILM is a 76-350mm-equivalent zoom suitable for working with a range of distance subjects, from portraits to sports. Its optical design includes one aspherical element and one extra-low dispersion element, which help to reduce a variety of aberrations in order to produce a high degree of sharpness, clarity, and colour accuracy. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA Super EBC coating has also been applied to individual elements to control flare and ghosting for increased contrast when working in strong lighting conditions. Complementing the optical design is a 3.5 stop-effective image stabilization system, which minimizes the appearance of camera shake to benefit shooting handheld. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdditionally, a stepping AF motor provides fast and quiet focusing performance and a rounded seven-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eTelephoto zoom is designed for FUJIFILM X-mount mirrorless cameras and provides a 76-350mm equivalent focal length range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eOne extra-low dispersion element is used to reduce colour fringing and chromatic aberrations in order to produce high clarity and colour fidelity throughout the zoom range.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eOne aspherical element controls distortion and spherical aberrations, which helps to improve sharpness and realize more accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eSuper EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and colour fidelity when working in strong lighting conditions.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eStepping motor affords fast and quiet autofocus performance that benefits both stills and video applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eOptical image stabilization minimizes the appearance of camera shake by 3.5 stops to better enable handheld shooting with slower shutter speeds.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eRounded seven-blade diaphragm contributes to a pleasing out-of-focus quality to benefit the use of selective focus and shallow depth of field techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XC 50-230mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eVersatile zoom range\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens features a very versatile zoom range and will allow you to shoot portrait, sport, wildlife, macro and nature photography.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eAdvanced 3.5 stop optical image stabilization.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm XC 50-230mm F4.5-6.7 OIS II lens features a highly advanced 3.5 stop optical image stabilization system. This will allow you to shoot handheld at shutter speeds up to 3.5 times slower than non-stabilised lenses, and helps capture sharp and blur free pictures in low light and high focal lengths.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eQuick and silent autofocus.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIts lightweight focusing lens and high-precision motor achieves quick and silent autofocus.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684510695722,"sku":"16527749","price":4899.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-XC-50-230mm-Telephoto-Zoom-F4.5-6.7-OIS.jpg?v=1781050871"},{"product_id":"fujifilm-xf-10-24mm-f4-r-ois-mirrorless-camera-lens","title":"FujiFilm XF 10-24mm f4 R Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujiFilm XF 10-24mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv class=\"ov-wrapper js-overview-desc\"\u003e\n\u003cdiv class=\"ov-desc\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe FujiFilm FUJINON LENS XF10-24mmF4 R OIS is a wide-angle zoom providing a 35mm-equivalent focal length range of 15-36mm when used with Fujifilm APS-C-sized mirrorless digital cameras. A constant f\/4 maximum aperture maintains consistent illumination throughout the zoom range and the Optical Image Stabilization system helps to minimize the appearance of camera shake when working with longer shutter speeds.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e An internal focusing system, and the use of a stepping AF motor, ensures quiet, smooth, and precise focusing capabilities that are ideal for both still and video applications.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFour aspherical and three extra-low dispersion elements are integrated into the optical design to reduce chromatic aberrations throughout the zoom range and to benefit overall image clarity and sharpness. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAn HT-EBC multi-layer coating helps to minimize ghosting and lens flare for higher contrast and an additional coating has been applied to the rear side of the front-most lens element to further reduce ghosting that is common to lens designs with deep concave elements.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSporting a revised physical design, the FUJIFILM XF 10-24mm f\/4 R OIS WR is a versatile wide-angle zoom now featuring robust weather sealing along with more intuitive handling. This 15-36mm-equivalent zoom is characterized by its constant f\/4 maximum aperture and advanced optics, which utilize a series of extra-low dispersion and aspherical elements to correct both chromatic and spherical aberrations for high colour accuracy, sharpness, and accurate rendering.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e A Super EBC coating also suppresses flare and ghosting for improved contrast and colour neutrality when working in strong lighting conditions. Benefitting the optics, an updated optical image stabilization system minimizes the appearance of camera shake by 3.5 stops for improved sharpness when shooting handheld and a stepping motor offers quick and quiet autofocus performance. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdditionally, a reworked physical design includes slimmer focusing and aperture rings, a lockable 'A' position and f\/stop scale, and the lens now sports a dust- and moisture-sealed design for working in harsh environments.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujiFilm XF 10-24mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eWide-angle zoom lens provides a 35mm-equivalent focal length range of 15-36mm, making it highly suitable for landscape, interior, nature, and other applications where a dynamic sense of space is desired.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOptical image stabilization works to reduce the appearance of camera shake to suit working in low-light conditions with slower shutter speeds.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eConstant f\/4 maximum aperture provides consistent illumination throughout the zoom range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHigh-speed precision stepping autofocus motor is ideal for quickly and accurately acquiring focus and ideal for moving subjects and video applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFour aspherical elements and three extra-low dispersion elements help to reduce chromatic aberrations throughout the zoom range and contribute to high overall image sharpness.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eAn HT-EBC multi-layer coating minimizes lens flare and ghosting to deliver contrast-rich, colour neutral imagery. An additional coating has been applied to the reverse side of the front lens element to further contribute to effective ghosting and flare reduction.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAn internal focusing mechanism maintains the overall lens length during focus for faster, more reliable performance.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFinely-tuned metal focus and aperture rings benefit overall handling and durability.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA macro setting enables close-up focusing down to 9.4\".\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe seven-blade rounded diaphragm works to produce an aesthetic out-of-focus quality to benefit selective focus and shallow depth of field imagery.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWhen used with an X-series camera that features a Lens Modulation Optimizer (LMO) function, the FujiFilm FUJINON LENS XF10-24mmF4 R OIS lens' performance is enhanced to deliver consistent illumination and sharpness throughout the aperture range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684600742186,"sku":"16666791","price":18999.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/FujiFilm-XF-10-24mm-f4-R-OIS-Mirrorless-Camera-Lens6.jpg?v=1781051538"},{"product_id":"fujifilm-xf-18-135mm-f3-5-5-6-ois-wr-mirrorless-camera-lens","title":"Fujifilm XF 18-135mm f3.5-5.6 Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 18-135mm\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm XF 18-135mm Standard Zoom f3.5-5.6 R LM OIS WR Lens is a wide-angle to telephoto zoom lens designed for Fujifilm X-mount mirrorless cameras, where it provides a 35mm-equivalent focal length range of 27-206mm.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eIts optical system comprises 16 elements in 12 groups and includes four aspherical elements and two extra-low dispersion glass elements to maintain an overall compact form factor as well as reduce chromatic aberrations and distortions throughout the zoom range. An HT-EBC multi-layer coating has also been applied to lens elements to suppress lens flare and ghosting to realize contrast-rich, colour-neutral imagery.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefitting this lens' use in difficult lighting conditions, an enhanced optical image stabilization system compensates for up to five effective stops of camera shake to produce sharper imagery with slower shutter speeds. For working in fast-paced situations, an inner focusing system, coupled with a linear AF motor, produces smooth and quiet focusing with a max AF speed of just 0.1 seconds.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProtecting the \"Fujifilm XF 18-135mm\" Standard Zoom lens in inclement weather, the barrel features 20 distinct seals and an internal ventilator offers smooth zoom adjustment while preventing dust and moisture from entering the lens.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 18-135mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch2\u003eFEATURES\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eThe Fujifilm XF 18-135mm Standard Zoom lens is compatible with all Fujifilm X-mount mirrorless digital cameras that have been updated with the most recent version of firmware.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e18-135mm f3.5-5.6 zoom lens provides a 35mm-equivalent focal length of 27-206mm, covering wide-angle to telephoto perspectives to suit working in a wide variety of shooting situations.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe optical design incorporates four aspherical elements and two extra-low dispersion elements to minimize chromatic aberrations and distortions throughout the zoom range while also lessening the overall size and weight of the lens.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eAn HT-EBC multi-layer coating has been applied to lens elements to reduce lens flare and ghosting for greater image clarity and colour fidelity.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe Fujifilm XF 18-135mm Standard Zoom lens barrel features 20 distinct seals across its design to resist dust and moisture from entering the lens. Additionally, further contributing to effective weather resistance, an internal ventilator ensures smooth zoom adjustment and prevents dust particles and moisture from reaching the interior of the lens.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAn enhanced optical image stabilization system, which includes dedicated OIS Unit Lenses with a wide range of corrective movements, compensates for the appearance of camera shake by an effective five stops to benefit working in low-light conditions and with slower shutter speeds. This enhanced OIS system employs a redeveloped algorithm, which checks for camera shake 8000 times per second and controls the optical system at a rate of 16,000 times per second, to correct for the slightest amount of camera shake. Two high-precision gyro sensors with quartz oscillators also work to detect both high and low frequency shakes in order to compensate for a wide range of camera movement types.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAn inner focusing design maintains the overall lens length during use and helps to achieve quick focusing speeds as short as 0.1 seconds. Additionally, a linear AF motor contributes to smooth and near-silent focusing performance to suit video recording.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003cp\u003e\u003cstrong\u003eAn ideal all-around lens, the FUJIFILM XF 18-135mm f\/3.5-5.6 R LM OIS WR is a versatile 27-206mm-equivalent zoom, covering wide-angle to medium telephoto fields of view.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWell-suited for travel and walkaround shooting, the expansive reach of this lens is further complemented by a sophisticated optical design, which uses ED and aspherical elements, to produce high colour accuracy, sharpness, and image clarity. An HT-EBC coating also improves contrast and colour neutrality by reducing flare and ghosting when working in strong lighting conditions. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlso benefitting use in a variety of situations, a linear motor delivers quick and quiet autofocus performance and a five stop-effective image stabilization system minimizes the appearance of camera shake. Additionally, the lens is fully weather-sealed for working in inclement conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eAll-in-one zoom is designed for APS-C-format Fujifilm X-mount mirrorless cameras and offers a 27-206mm equivalent focal length range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eTwo extra-low dispersion elements are used to greatly reduce colour fringing and chromatic aberrations in order to produce high clarity and colour fidelity throughout the zoom range.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eFour aspherical elements control distortion and spherical aberrations, which helps to improve sharpness and realize more accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eAn HT-EBC (High Transmittance Electron Beam Coating) coating has been applied to the entire surface of each element to for controlling ghosting and flare for greater contrast and colour accuracy.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eA linear motor autofocus system, coupled with an internal focusing design, delivers smooth, near-silent performance that is especially beneficial to video applications and when working in noise-sensitive areas.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eComplemented by an enhanced gyro sensor and unique series of algorithms, the optical stabilization system minimizes the appearance of camera shake by up to five stops to enable sharper imaging when working with longer focal lengths or slower shutter speeds.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eThe lens body incorporates 20 distinct weather seals to protect against dust and moisture, and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eRounded seven-blade diaphragm contributes to a pleasing out-of-focus quality to benefit the use of selective focus and shallow depth of field techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 18-135mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eCovering a wide shooting range\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens can be used for many subjects in various shooting scenes as it covers frequently used angles of view. These include wide angle, often used for shooting landscapes and architecture with an excellent sense of perspective (27mm*), a normal angle of view that naturally captures the image as is (35mm*, 40mm*, 50mm*), and telephoto, which symbolically cuts out portraits and sports scenes (85mm*, 135mm*, 200mm*) with its 7.5x zoom.\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eIn order to realize high descriptive performance with sharpness and rich contrast from wide angle to telephoto, high-performance glass materials including 4 aspherical glass lenses and 2 ED glass lenses are used. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMulti-layer coating HT-EBC, which has high permeability (99.8%) and low reflectance (0.2%), is applied to the entire lens to effectively reduce lens flare and ghosting, which often occur in backlight conditions. Utilizing the wide zoom range of the lens, there is more freedom in composition and selecting angles.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e* 35mm Format Equivalent\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eFast autofocus (max. 0.10 sec.), silent operation\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujinon XF 18-135mm f\/3.5-5.6 R LM OIS WR utilizes an inner focus mechanism for rapid autofocusing speeds. This was enabled by making the focus lens lighter and installing a linear motor.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e By combining this lens with the X-series camera body which is compatible with phase detection AF, smooth photography is offered with faster AF.\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eLinear motor technology which directly drives the focus lens creates low noise for silent operation when shooting movies.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 18-135mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eWorld's most advanced 5.0-stop image stabilization function\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIn order to realize the world's most advanced 5.0-stop image stabilization performance, performance to detect movement in the low-frequency band was improved, and an algorithm to accurately sense blur from the detected signal was developed. Correction performance improved by 2 times in the low-speed shutter range. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis helps to support a lightly-equipped shooting style without the use of a tripod.\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eThe newly adopted high-precision gyro sensor is installed with quartz oscillators which detect movement from high frequency to low frequency bandwidth.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eWeather resistant structure\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eA weather resistant structure with applied sealing on 20 areas on the lens barrel is tough against various changes that occur in a natural environment, such as sudden rain, dust, and splashes of water.\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eUsers can focus more on shooting by using the lens together with the premium mirrorless camera FUJIFILM X-T1, which has a weather resistant structure, as well as with the dedicated vertical grip \"VG-XT1\".\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eIn order to improve the feel when adjusting zoom, a ventilator is placed in the interior of the bottom of the lens barrel. The structure effectively prevents dust particles and moisture from getting into the lens to allow for smooth operation.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eLight-weight and compact design for excellent mobility\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eA wide shooting range, image stabilization function, and a weather resistant structure are realized in a size that weighs only 490g. When combined with the FUJIFILM X-T1, a light weight of just 930g will expand the area of activities of the photographer to help capture more photo opportunities.\u003c\/strong\u003e\u003cbr\u003e\n\u003cb\u003e4 \"aspherical lenses\" have been adopted, each of which deliver the performance of multiple general spherical lenses together, are used to realize extremely short optical length. With an easily manoeuvrable size and good holding balance with the total lens length, a comfortable shooting style is promised.\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684603167018,"sku":"16432853","price":13299.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/181351__29821.1502229957.jpg?v=1781051567"},{"product_id":"fujifilm-np-w126s-lithium-camera-battery","title":"FujiFilm NP-W126S Battery","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujiFilm NP-W126S Lithium Camera Battery\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eThe NP-W126S Li-Ion Battery Pack from Fujifilm is a rechargeable Lithium-ion battery that is compatible with several Fujifilm FinePix and Fujifilm X-series cameras. This battery is also compatible with older cameras that use the NP-W126S battery pack.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujiFilm NP-W126S Lithium Camera Battery\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eCompatibility\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFUJIFILM X-Pro1 \/ X-T1 \/ X-E2 \/ X-E1 \/ X-M1 \/ X-A1\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eFinePix HS50EXR \/ HS30EXR \/ HS33EXR\u003c\/strong\u003e\u003c\/p\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684604346666,"sku":"16528470","price":1099.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/FujiFilm-Battery-NP-W126-e1559731897108.jpg?v=1781051576"},{"product_id":"fujifilm-xf16mm-f1-4-r-wr-mirrorless-camera-lens","title":"Fujifilm XF16mm f1.4 R Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF16mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv class=\"ov-wrapper js-overview-desc\"\u003e\n\u003cdiv class=\"ov-desc\"\u003e\n\u003cp\u003e\u003cstrong\u003eFast and wide, the Fujifilm XF16mm f1.4 R WR is a 24mm equivalent wide-angle lens designed specifically for Fujifilm X-mount mirrorless cameras. Two aspherical and two extra-low dispersion elements are incorporated within the lens design to minimize chromatic, spherical, and axial aberrations as well as distortions for consistent edge-to-edge sharpness and illumination.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e A Nano-GI coating has also been applied to alter the refractive index between elements and suppress flare and ghosting. Conventionally thought of as an ideal lens for street, travel, and landscape photography, this wide prime also features a minimum working distance of less than 6\" for photographing close-up subjects.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eComplementing the optical assets, the \"Fujifilm XF16mm\" f1.4 R WR lens also features a weather-resistant design with nine different seals in eight different areas to prevent moisture and dust from entering the lens, as well as enabling its use in temperatures as low as 14°F. A quick and smooth autofocus motor helps to deftly acquire focus in as little as 0.11 sec., and manual focusing use is benefitted by the inclusion of a depth of field scale for pre-setting focus.\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ov-desc\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe XF 16mm f1.4 R WR is a 24mm-equivalent wide-angle lens for APS-C format Fujifilm X-mount mirrorless cameras. It has a fast f1.4 maximum aperture for increased control over depth of field and working in low-light conditions. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA floating focus system benefits autofocus speed and maintains consistent performance throughout the focusing range.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTwo aspherical and two extra-low dispersion elements help to reduce spherical and chromatic aberrations for improved sharpness, clarity, and colour accuracy. Nano-GI and HT-EBC coatings help minimise ghosting and flare.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eX-Mount Lens\/APS-C Format\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e24mm (35mm Equivalent)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAperture Range: f1.4 to f16\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTwo Aspherical Elements, Two ED Elements\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWeather-Sealed Body\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThis is a fast, wide lens is ideal for taking sharp photos in challenging light conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eWide-angle 16mm prime lens provides a 24mm equivalent focal length when used with Fujifilm X-series mirrorless digital cameras.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast f1.4 maximum aperture benefits working in difficult lighting conditions and also aids in selective focus control.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTwo aspherical elements control spherical aberrations and distortions and two extra-low dispersion elements help to reduce lateral and axial aberrations. The combination of the two designs minimizes overall distortion and maintains edge-to-edge illumination and sharpness.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA Nano-GI (Gradient Index) coating has been applied to alter the refractive index between the glass and air in order to better suppress lens flare and ghosting for diagonal incident light.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAn HT-EBC coating has been applied the entire surface of each element to for controlling ghosting and flare for greater image clarity.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA weather-resistant design includes nine different seals in eight areas to prevent dust and moisture from entering the lens, and also permits working in temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA quick and quiet autofocus motor pairs with a two group floating focus system to achieve precise focus in as little as 0.11 sec.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eContrasting the wide field of view afforded by the lens, a minimum working distance of less than 6\" is ideal for photographing close-up subjects.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNine rounded diaphragm blades contribute to a pleasing out-of-focus quality to benefit the use of shallow depth of field techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eDepth of field scale benefits working with manual focus and pre-setting your focus position.\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF16mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003e13 elements in 11 groups and Nano GI Coating for high image quality\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe optical design includes two aspherical elements and two ED (extra low-dispersion) elements, which reduce spherical and chromatic aberrations to deliver sharp, rich image quality even at the widest aperture of f1.4. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe image quality is further enhanced by Fujifilm’s proprietary HT-EBC coating applied to the all lens surfaces and Nano GI Coating on the rear surface of G1 lens. This alters the refractive index between glass and air, to reduce ghosting and flare from diagonal incident light.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eMinimum working distance of 15cm\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBy getting closer to a subject the bokeh is enhanced and perspective is more dynamic, which gives the wide-angle photographer greater creativity. Use the Fujifilm XF 16mm f1.4 R WR Lens to photograph a plate of food with the restaurant in the background, for example, or a water droplet on a plant with forest in the background and both the subject and its surroundings can be captured at the same time.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e High image quality is achieved throughout the focus range by correcting various aberrations, even at minimum working distance of 15cm, and a Floating Focus System driven by two focus groups that work in conjunction with each other according to the working distance.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eHigh-speed autofocus and intuitive manual focus design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eA quick and quiet autofocus motor pairs with a two group floating focus system to achieve precise focus in as little as 0.11 sec. The focus ring is designed with a depth-of-field scale, perfect for snap shooters and street photographers. By measuring the distance and adjusting the aperture setting, one can spontaneously shoot with no delay.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF16mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eWeather- and dust-resistant\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe weather-resistant structure features 9 seals in 8 areas on the lens barrel. These keep the lens protected from sudden rain, dust and splashes of water.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eLightweight and compact\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAt approx. 375g the lens is around 40% of the weight of its DSLR equivalent. This is great news for all photographers who want a versatile lens that delivers the highest optical performance in a very compact size.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fullColumnBlockB01\"\u003e\n\u003ch3 class=\"titH2 is-effect is-active\"\u003eCapture everything you see\u003c\/h3\u003e\n\u003cp class=\"txt_normal is-effect is-active\"\u003e\u003cstrong\u003eThis lens has an angle of view that is slightly wider than what the human eye can see. The XF16mm f1.4 can capture every detail of a scene or by changing your angle give a more dramatic point of view. From street snaps to landscapes and with it's compact dimensions and 350g weight, this lens will fit into your camera bag with no problems.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLenses are one of the most important elements in photography and videography. Every image we see starts with rays of light that pass through the lens, are bent and corrects in order to delivery the most faithful information to the image sensor. The XF16mm f1.4 is coated with Nano-GI (Gradient Index) technology to eliminate unwanted ghosting and flare and minimize distortions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"txt_normal is-effect is-active\"\u003e\u003cstrong\u003e Even when used at it's brightest aperture of F1.4, this lens performs excellently, challenging what you thought was possible and allowing more creativity in your photography and videography.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF16mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3 class=\"titH2 is-effect is-active\"\u003e\u003cstrong\u003eDramatic perspective\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"txt_normal is-effect is-active\"\u003e\u003cstrong\u003eThe XF16mm f1.4 R WR can capture shots as close as 15cm. When used right, you can add a more dynamic look to your images by also having full control over the foregrounds and backgrounds within the frame.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"titH2 is-effect is-active\"\u003e\u003cstrong\u003eQuick Manual focus and even Quicker Autofocus\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"txt_normal is-effect is-active\"\u003e\u003cstrong\u003eUsing a powerful DC coreless motor, the focus element in the XF16mm f1.4 R WR moves quickly and accurately in a split second.\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eThe clutch allows you to switch from autofocus to manual focus instantly and the engraved depth of field markings assist precise manual focus.\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eBoth of these features combined mean you can adjust the focus quickly and however you like without worrying about missing an important shot.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"titH2 is-effect is-active\"\u003e\u003cstrong\u003eCreativity, whatever the weather\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"txt_normal is-effect is-active\"\u003e\u003cstrong\u003eDifficult challenges present huge opportunities for creative photographers. A weatherproof lens and camera in rain and snow gives you freedom to capture a scene without concern for your equipment\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684629250346,"sku":"16641208","price":11399.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-XF16mm-F1.4-R-WR.jpg?v=1781051743"},{"product_id":"fujifilm-xf35mm-f2-r-wr-black-mirrorless-camera-lens","title":"Fujifilm XF35mm f2 R WR Black Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF35mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eOffering a normal perspective in a compact package, the Fujifilm XF35mm F2 R WR lens is optimized for use on X-series cameras with APS-C format sensors, producing a 35mm equivalent focal length of 53mm. Along with this, it has a fast f\/2 maximum aperture, useful for creating images with a shallow depth-of-field and working in low-light conditions. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnsuring optimal image quality is a 9 element in 6 group design that incorporates two ED and two aspherical elements that work to minimize aberrations and distortion for crisp, clean imagery. Also, the Fujifilm XF35mm F2 R WR lens has the Nano-GI coating which dramatically limits the effects of ghosting and flare. Available for purchase from Foto Discount World.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor operation, the \"Fujifilm XF35mm\" F2 R WR lens is equipped with a physical aperture ring for tactile control when desired. It also has a fast internally focusing AF system that can lock onto a subject in just 0.08 seconds. Further benefitting usage is a weather-resistant construction with eight seals throughout the lens barrel. Additionally, a rounded 9-blade diaphragm produces pleasing out-of-focus elements.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF35mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAchieving the perfect balance between size and performance, the black XF 35mm f\/2 R WR from FUJIFILM is an elegant normal-length prime featuring a compact profile and apt image quality. Two aspherical elements are used in the optical design to reduce distortion and spherical aberrations in order to produce greater sharpness and accurate rendering. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eA Super EBC coating is also used to control flare and ghosting for improved contrast and colour fidelity when working in bright and backlit conditions. Complementing the optics is a stepping motor, along with an internal focusing design, which provides quick and especially quiet focusing performance. Additionally, the lens is weather-sealed to suit working in inclement conditions.\u003c\/b\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eNine rounded diaphragm blades contribute to a pleasing out-of-focus quality when working with selective focus or shallow depth of field techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMinimum working distance of 13\" allows shooters to get close to their subjects.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eProviding a 35mm-equivalent focal length of 53mm, this prime lens provides a normal perspective that is useful in a wide variety of situations.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast f\/2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over focus when working with shallow depth of field or selective focus techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe 9-element-in-6-group design includes two extra-low dispersion and two aspherical elements to minimize chromatic aberrations and distortions for increased clarity and sharpness.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe autofocus system delivers smooth, near-silent performance that can acquire focus as quickly as 0.08 sec.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA Nano-GI coating has been applied to the lens for controlling ghosting and flare, and greater image clarity.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eEight weather seals are placed about the lens barrel to protect against dust, moisture, and temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eSharp high image quality\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cb\u003eLens construction of 9 elements in 6 groups delivers sharp, rich image quality even at the widest aperture. A large f\/2 aperture is perfect for creating images with extreme shallow depth-of-field as well as working in low light conditions. This makes the Fujifilm XF 35mm lens suitable for shooting portraiture, events, close-up still life and street photography. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens features 2 ED (extra low dispersion) and 2 aspherical elements that work to minimise aberrations and distortion for crisp, clean imagery. A Nano-GI coating has been applied to the lens for controlling ghosting and flare and further improves image quality.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eCompact and discrete\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTwo aspherical lenses are used to ensure a small and compact exterior. Only 45.9mm in length with a diameter of 60mm, the slim stylish design allows comfortable operation and draws minimum attention to the photographer, making it the perfect lens for portrait, street or reportage photography.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF35mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eFastest autofocus of 0.08 sec\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAn inner focus system, which moves the small and lightweight lens elements, is combined with a stepping motor to produce quiet, accurate and fast autofocus - a must for all snap shooters that need to capture a spontaneous moment.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eAll metal exterior, weather and dust-resistant and -10°C\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens exterior uses all metal parts to ensure it is durable enough for a wide variety of shooting situations. The fine texture of the metal parts further enhance the shooting experience and ensure it can be operated easily and accurately with wet or gloved hands. The lens features a weather- and dust-resistant structure with eight seals on the lens barrel keeping the lens protected from rain, dust and splashes of water when shooting outdoors. It can also work in temperatures as low as -10°C.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684630397226,"sku":"16580480","price":6099.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-XF35mm-F2-R-WR-Black.jpg?v=1781051752"},{"product_id":"fujifilm-xf35mm-f2-r-wr-silver-mirrorless-camera-lens","title":"Fujifilm XF35mm f2 R WR Silver Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF35mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eOffering a normal perspective in a compact package, the Fujifilm XF35mm F2 R WR lens is optimized for use on X-series cameras with APS-C format sensors, producing a 35mm equivalent focal length of 53mm. Along with this, it has a fast f\/2 maximum aperture, useful for creating images with a shallow depth-of-field and working in low-light conditions. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnsuring optimal image quality is a 9 element in 6 group design that incorporates two ED and two aspherical elements that work to minimize aberrations and distortion for crisp, clean imagery. Also, the Fujifilm XF35mm F2 R WR lens has the Nano-GI coating which dramatically limits the effects of ghosting and flare. Available for purchase from Foto Discount World.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor operation, the \"Fujifilm XF35mm\" F2 R WR lens is equipped with a physical aperture ring for tactile control when desired. It also has a fast internally focusing AF system that can lock onto a subject in just 0.08 seconds. Further benefitting usage is a weather-resistant construction with eight seals throughout the lens barrel. Additionally, a rounded 9-blade diaphragm produces pleasing out-of-focus elements.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF35mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eNine rounded diaphragm blades contribute to a pleasing out-of-focus quality when working with selective focus or shallow depth of field techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMinimum working distance of 13\" allows shooters to get close to their subjects.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eProviding a 35mm-equivalent focal length of 53mm, this prime lens provides a normal perspective that is useful in a wide variety of situations.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast f\/2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over focus when working with shallow depth of field or selective focus techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe 9-element-in-6-group design includes two extra-low dispersion and two aspherical elements to minimize chromatic aberrations and distortions for increased clarity and sharpness.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe autofocus system delivers smooth, near-silent performance that can acquire focus as quickly as 0.08 sec.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA Nano-GI coating has been applied to the lens for controlling ghosting and flare, and greater image clarity.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eEight weather seals are placed about the lens barrel to protect against dust, moisture, and temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003cp\u003e\u003cstrong\u003eAchieving the perfect balance between size and performance, the silver XF 35mm f\/2 R WR from FUJIFILM is an elegant normal-length prime featuring a compact profile and apt image quality. Two aspherical elements are used in the optical design to reduce distortion and spherical aberrations in order to produce greater sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e A Super EBC coating is also used to control flare and ghosting for improved contrast and colour fidelity when working in bright and backlit conditions. Complementing the optics is a stepping motor, along with an internal focusing design, which provides quick and especially quiet focusing performance. Additionally, the lens is weather-sealed to suit working in inclement conditions.\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003ePrime normal-length lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 53mm equivalent focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eBright f\/2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over depth of field.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eTwo aspherical elements limit distortion and spherical aberration in order to realize greater sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eSuper EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and colour fidelity when working in strong lighting conditions.\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eStepping motor, along with an internal focusing design, affords fast and quiet autofocus performance that benefits both stills and video applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF35mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch2 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eSharp high image quality\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003eLens construction of 9 elements in 6 groups delivers sharp, rich image quality even at the widest aperture. A large f\/2 aperture is perfect for creating images with extreme shallow depth-of-field as well as working in low light conditions. This makes the Fujifilm XF 35mm lens suitable for shooting portraiture, events, close-up still life and street photography. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens features 2 ED (extra low dispersion) and 2 aspherical elements that work to minimise aberrations and distortion for crisp, clean imagery. A Nano-GI coating has been applied to the lens for controlling ghosting and flare and further improves image quality.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eCompact and discrete\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eTwo aspherical lenses are used to ensure a small and compact exterior. Only 45.9mm in length with a diameter of 60mm, the slim stylish design allows comfortable operation and draws minimum attention to the photographer, making it the perfect lens for portrait, street or reportage photography.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eFastest autofocus of 0.08 sec\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAn inner focus system, which moves the small and lightweight lens elements, is combined with a stepping motor to produce quiet, accurate and fast autofocus - a must for all snap shooters that need to capture a spontaneous moment.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF35mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch2 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eAll metal exterior, weather and dust-resistant and -10°C\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens exterior uses all metal parts to ensure it is durable enough for a wide variety of shooting situations. The fine texture of the metal parts further enhance the shooting experience and ensure it can be operated easily and accurately with wet or gloved hands. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens features a weather- and dust-resistant structure with eight seals on the lens barrel keeping the lens protected from rain, dust and splashes of water when shooting outdoors. It can also work in temperatures as low as -10°C.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003ePrime lens quality\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBecause the lens does not zoom it does not need the extra glass and coatings normally found in zooms. This makes the lens more compact, and reduces elements which may degrade optical quality.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eGreat low light capability\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens features a maximum aperture of f\/2 which allows more light to get to the sensor, and increases exposure.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eBeautiful background bokeh.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens's fast f\/2 maximum aperture helps to produce a shallow depth of field, while the 9-bladed diaphragm helps to produce beautifully smooth bokeh. Both of these traits greatly helps to emphasise your subject.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF35mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eCompact and lightweight\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm XF 35mm f\/2 R WR lens features a very compact and discreet size of just 60 x 45.9 mm and a low weight of just 170g.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFast and near-silent internal autofocus.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm 35mm f\/2 features a maximum aperture of f\/2 and internal focus, making it focus faster, and removes outside focus movement for easy operation with gradient filters like polarisers.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eAll metal exterior, weather and dust-resistant\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens exterior uses all metal parts to ensure great durability, while a fine texture ensures easy operation with wet or gloved hands.\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eEight seals on the lens barrel keeps the lens protected from rain, dust, splashes of water and enables operation in temperatures as low as -10C.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684631609642,"sku":"16580519","price":6099.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-XF35mm-F2-R-WR-Silver.jpg?v=1781051762"},{"product_id":"fujifilm-xf-90mm-f2r-lm-wr-mirrorless-camera-lens","title":"Fujifilm XF 90mm f2R Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eF\u003cstrong\u003eujifilm XF 90mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv class=\"ov-wrapper js-overview-desc\"\u003e\n\u003cdiv class=\"ov-desc\"\u003e\n\u003cp\u003e\u003cstrong\u003eA fast telephoto prime for the Fujifilm X-series of mirrorless cameras, the Fujifilm XF 90mm F2R LM WR features a 137mm equivalent focal length along with a fast f2 maximum aperture for low-light performance and extensive control over focus placement. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe \"Fujifilm XF 90mm\" F2R LM WR lens construction incorporates three extra-low dispersion elements to minimize chromatic aberrations and distortion and a Super EBC coating has been applied to control flare and ghosting for increased contrast and colour fidelity. Complementing the optical assets is a robust weather-sealed construction that incorporates seven seals on the lens barrel to protect against moisture, dust, and cold temperatures.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e Benefitting handling and fast-paced shooting, this 90mm f2 also incorporates a Quad Linear Motor for quick, quiet, and precise autofocus performance. As a mid-length prime telephoto, the Fujifilm \"XF 90mm\" F2R LM WR lens is especially well-suited to a variety of shooting applications, most notably portraiture, where the intuitive handling, fast performance, and ability to control your focus are paramount.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm XF 90mm F2R LM WR lens is available at discount from Foto Discount World.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eProviding a 35mm-equivalent focal length range of 137mm, this prime telephoto is ideal for working with distant subjects and portraiture applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast f2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over focus when working with shallow depth of field or selective focus techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe 11-element-in-8-group design includes three extra-low dispersion elements to minimize chromatic aberrations and distortions for increased clarity and sharpness.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA Super EBC coating has been applied to the surface of each element, for controlling ghosting and flare, for greater image clarity.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA Quad Linear Motor autofocus system delivers smooth, near-silent performance that is especially beneficial to video applications and when working in noise-sensitive areas. Four magnets are incorporated into the design of the linear motor for increased torque and faster response for acquiring focus as quickly as 0.14 sec.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSeven distinct weather seals are placed about the lens barrel to protect against dust, moisture, and temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSeven rounded diaphragm blades contribute to a pleasing out-of-focus quality when working with selective focus or shallow depth of field techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA minimum focusing distance of 2' pairs with a 0.2x maximum magnification (0.3x equivalent) to benefit working with close-up subjects.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 90mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm XF 90mm f2 R LM WR is a super-fast prime lens with razor-sharp optics and super-fast focus for Fujifilm mirrorless cameras. The lens is also weather resistant and weighs just 540g.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe FUJINON XF90mmF2 R LM WR is a fast-aperture prime lens with a focal length equivalent to 137mm\u003csup\u003e*\u003c\/sup\u003e\u003csup\u003e1\u003c\/sup\u003e and a maximum aperture of F2. 0, that delivers ultra-sharp images with rich bokeh even at the maximum aperture setting.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eUltra-sharp images even at the maximum aperture\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThe optical construction of the Fujifilm XF 90mm f2 R LM WR Lens comprises 11 elements in 8 groups, including three ED (extra low-dispersion) elements, which reduces chromatic aberrations to deliver sharp, rich images even at the widest aperture of f2.0. A Super EBC coating has been applied to the surface of each element, for controlling ghosting and flare, for greater image clarity.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eBeautiful bokeh\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThe rounded aperture blades combined with an optical construction designed to minimise vignetting creates beautiful circular bokeh right to the edge of the image. In addition, stunning depth is possible in images thanks to the differentiation between the razor-sharp subject and the bokeh in front and behind it.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eHigh-speed autofocus\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eA Quad Linear Motor autofocus system delivers smooth, near-silent performance that is especially beneficial to video applications and when working in noise-sensitive areas. Four magnets are incorporated into the design of the linear motor for increased torque and faster response for acquiring focus as quickly as 0.14 sec. The high-speed autofocus provides a more versatile shooting experience, allowing users to quickly react to subtle changes in a subject's facial expression.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eClose focusing to 60cm and 0.3x magnification\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThe close focusing capabilities of the Fujifilm XF 90mm f2 R LM WR Lens allow you to isolate key parts of a subject so you can shoot dramatic portraits or close-ups of flowers and insects. The close-focus distance of 60cm is paired with a 0.3x magnification (35mm equivalent) for beautiful close-up work.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eWeather, Dust, and Freeze Resistance\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens features a weather- and dust-resistant design and structure with seven seals on the lens barrel. It has also been designed to work well in temperatures as low as -10°C. This keeps the lens protected from rain, dust and splashes of water when shooting outdoors.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 90mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch2 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eLightweight and compact\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003eThe lens weighs approx. 540g, and is compact too, with a filter thread measuring just 62mm. The combined weight with the XF56mmF1.2 R is less than 1kg – great news for portrait photographers who want to travel light and still shoot with prime lenses for sharp images and strong bokeh.\u003c\/b\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eRazor-sharp\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe 90mm prime lens comprises of 11 elements, including 3 ED elements. ED (extra low dispersion) elements effectively reduces chromatic aberrations to produce sharp and detailed images.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eBeautiful circular background bokeh\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eA large maximum aperture and rounded aperture blades helps create a shallow depth of field and beautifully smooth bokeh. The shallow depth of field and smooth bokeh makes your subject stand out from the background and is perfect for portrait and product photography.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eMinimum focus distance of 60cm\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe telephoto focal length and short focus distance will help you to capture breath-taking close-ups with exceptional detail while the circular bokeh will blur your background to isolate your subject.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFast autofocus.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThanks to a quad linear motor with four magnets and a maximum aperture of f2 the XF 90mm can quickly and silently focus on and track your subject, helping you to capture that special moment at the right time.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWeather resistant, dust-resistant and -10C low-temperature operation\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eEach portion of the barrel is sealed, making the lens weather-resistant, dust-resistant and capable of -10C low-temperature operation.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684634067242,"sku":"16463668","price":14695.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-XF-90mm-F2R-LM-WR.jpg?v=1781051770"},{"product_id":"fujifilm-xf-50-140mm-telephoto-zoom-f2-8-r-lm-ois-wr-mirrorless-camera-lens","title":"Fujifilm XF 50-140mm f2.8 R Mirrorless Camera Lens","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 50-140mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cdiv class=\"ov-wrapper js-overview-desc\"\u003e\n\u003cdiv class=\"ov-desc\"\u003e\n\u003cp\u003e\u003cstrong\u003eA telephoto zoom designed for use in trying conditions, Fujifilm XF 50-140mm lens is a weather-sealed optic spanning the popular 76-213mm equivalent focal length range and featuring a constant f2.8 maximum aperture. Built for Fujifilm X-mount mirrorless digital cameras, this fast zoom further extends itself through the incorporation of a sophisticated lens design, highly effective optical image stabilization system, and a Triple Linear Motor AF system for refined performance. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eComprised of 23 elements in 16 groups, the optical design incorporates five extra-low dispersion (ED) elements and one Super ED element to markedly reduce chromatic aberrations and colour fringing throughout the zoom range. Additionally, a Nano-GI coating has also been applied to elements to alter the refractive index in between elements to minimize surface reflections and prevent lens flare and ghosting. The \"Fujifilm XF 50-140mm\" lens also sees the incorporation of 20 distinct weather seals across the barrel to render it both moisture and dust-sealed for use in inclement conditions as low as 14°F. An inner focusing and inner zoom design further help to prevent dust from entering the lens while also benefiting overall handling.\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 50-140mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cdiv class=\"ov-desc\"\u003e\n\u003ch2\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eProviding a 76-213mm equivalent focal length range, this telephoto zoom lens is ideal for working with distant subjects and portraiture applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eConstant f2.8 maximum aperture enables consistent performance throughout the zoom range and excels when working in difficult lighting conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe 23-element-in-16-group design includes five extra-low dispersion elements and one Super extra-low dispersion element to minimize chromatic aberrations and distortions throughout the zoom range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA Nano-GI (Gradient Index) coating has been applied to lens elements and alters the refractive index between the glass and air in order to better suppress lens flare and ghosting for diagonal incident light.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAn HT-EBC (High Transmittance Electron Beam Coating) coating has been applied to the entire surface of each element to for controlling ghosting and flare for greater image clarity.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eComplemented by an enhanced gyro sensor and unique series of algorithms, the optical stabilization system minimizes the appearance of camera shake to enable sharper imaging when working with longer focal lengths or slower shutter speeds\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA Triple Linear Motor autofocus system delivers smooth, near-silent performance that is especially beneficial to video applications and when working in noise-sensitive areas.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA tripod collar is included for well-balanced mounting and shooting when working from a tripod or monopod.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAn inner focusing and inner zooming design maintains the overall lens length during operation for quicker performance and greater resistance to dust or moisture from entering the lens. Additionally, 20 distinct seals are placed across the lens barrel to render it weather-resistant and capable of functioning in temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSeven rounded diaphragm blades contribute to a pleasing out-of-focus quality to benefit the use of selective focus and shallow depth of field techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhen used with an X-series camera that features a Lens Modulation Optimizer (LMO) function, the lens' performance is enhanced to deliver consistent\u003c\/strong\u003e\u003cstrong\u003e illumination and sharpness throughout the aperture range.\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"txt_normal\"\u003e\u003cstrong\u003eThe lens has five-stop image stabilisation inside, and can deliver up to six-stops\u003csup\u003e*1\u003c\/sup\u003e when mounted on a camera with in-body image stabilisation. At the longest end of the zoom, 140mm, the slowest shutter speed when hand-holding should be 1\/125 sec to avoid camera shake. The OIS allows you to use a shutter speed of 1\/4 sec! Concentrate on your subject and have the creative freedom to choose a wider range of shutter speeds. You can also benefit in low light, as you don't have to increase ISO sensitivity or rely on a tripod.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"bl_lm bl_ois is-effect is-active\"\u003e\u003cstrong\u003eLarge-diameter zooms are typically very heavy, limiting where you can use the lens and what pictures you can take, however this lens weighs less than 1kg. After a day of shooting with the lens, when you head home and realise that there is no strain on your shoulders or arms, that is the moment you appreciate its true value.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684634755370,"sku":"16443060","price":19799.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-XF-50-140mm-Telephoto-Zoom-f2.8-R-LM-OIS-WR3.jpg?v=1781051781"},{"product_id":"fujifilm-instax-wide-film-10-sheets-instant-camera-film","title":"Fujifilm Instax Wide White Film","description":"\u003ch1 class=\"Hstyle Hthree\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm Instax Wide\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eFujifilm instax wide film gives you instant photo print ability. We make sure to keep the best quality Fujifilm instax wide film. \u003c\/strong\u003e\u003cstrong\u003eThe Instax WIDE film is well suited to photography at parties and other gatherings. Everybody's facial expressions are clearly shown. \u003c\/strong\u003e\u003cstrong\u003eFor FujiFilm INSTAX WIDE camera only. \u003c\/strong\u003e\u003cb\u003eThe FujiFilm Instax WIDE film delivers ten superb wide format instant photos. instax film ensures sharp, clear reproduction, vivid colour and natural skin tones. Highly stable, the new emulsion performs at temperatures as low as 5 degrees and as high as 40. \u003c\/b\u003e\u003cstrong style=\"color: #333333;, Times, serif;font-size: 16px\"\u003eFUJIFILM Instax WIDE film is an ISO 800 wide picture format integral daylight colour film designed for use with Fujifilm instax series cameras. This glossy film yields superb results under both daylight and electronic flash conditions. Its improved picture quality and greater ease of use make it ideal for snapshots and portraits. Furthermore, its easy-to-file size makes it an excellent choice for documentary or archival purposes, as well as a wide variety of other applications.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm Instax Wide\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eGENERAL PRECAUTIONS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eThis film is designed for use with the Fuji instax mini cameras. It should be used in accordance with the instructions supplied with the camera. \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eShould you leave a film pack or loaded camera in a very hot or cold place, wait until the film or camera returns to normal temperature before using it. The quality of the final photo may be affected if you expose the film while it is still hot or cold. •\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWhen handling a film pack, do not put pressure on the light-shielding cover sheet or within the slots on the rear of the pack. This may cause a film-ejection failure or unevenness in the photo. \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAvoid opening a film pack or loading a camera under direct sunlight. After opening the film, do not leave it in a bright place. Load it into the camera as soon as possible.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684638654762,"sku":"16026630","price":199.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-Instax-Wide-Film-10-Sheets.jpg?v=1781051811"},{"product_id":"fujifilm-gf-63mm-f2-8-r-wr-r-3000-00-cash-back","title":"Fujifilm GF 63mm f2.8 Mirrorless Camera Lens","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm GF 63mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cb\u003eA sleek and versatile normal-length prime, the FUJIFILM GF63mm F2.8 R WR, discounted at Foto Discount World, is a 50mm equivalent lens for the G-mount GFX camera system. Its 10 elements, eight groups optical design incorporates one extra-low dispersion element to reduce chromatic aberrations and colour fringing for improved clarity and colour accuracy throughout the aperture range. A fluorine coating has also been added to the front element to repel moisture and the lens also features a dust-, freeze-, and weather-resistant construction for use in inclement conditions. Additionally, a manual aperture ring is featured for intuitive, tactile adjustment over exposure settings, and a Command position can also be set for camera-based control over the aperture.\u003c\/b\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFUJIFILM GF63mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eThe front element features a hydrophobic fluorine coating to repel moisture.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eStandard-length prime lens offers a 50mm equivalent focal length to realize a normal field of view for working with a variety of subjects.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBright f2.8 maximum aperture benefits working in low-light conditions as well as enables a high degree of control over depth of field.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eThe optical design incorporates one extra-low dispersion element to reduce chromatic aberrations and colour fringing throughout the aperture and focusing ranges for notable clarity and colour fidelity.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe front optical group is used for focusing to minimize aberrations and distortions throughout the focusing range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684653760810,"sku":"16536647","price":30499.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-GF-63mm-f2.8-R-WR-1.jpg?v=1781051921"},{"product_id":"fujifilm-gf-120mm-f4-macro-r-lm-ois-wr-mirrorless-camera-lens","title":"Fujifilm GF 120mm f4 Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm GF 120mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cb\u003eDesigned for working with close-up subjects, the Fujifilm GF 120mm f4 Macro R LM OIS WR Lens for sale at Foto Discount World, is a versatile short telephoto prime for the G-mount GFX camera system. Offering a 95mm equivalent focal length, along with a maximum magnification of 1:2 and a 1.5' minimum focusing distance, this lens is well-suited for photographing near macro subjects as well as portraits and still life. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eIts optical design incorporates three extra-low dispersion elements to reduce colour fringing and chromatic aberrations for improved clarity and colour accuracy, and the design has also been optimized to render smooth out-of-focus area in front of and behind the plane of focus to suit shallow depth of field imagery. Additionally, a floating elements system is employed for consistent sharpness throughout the focusing range, and a linear AF motor provides fast and quiet focusing performance.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefitting handheld shooting, Optical Image Stabilization minimizes the appearance of camera shake for sharper imagery when working with slower shutter speeds. A focus range limiter switch is also available, to constrain the focusing to a 1.5' to 3' range, a 3' to infinity range, or the full focusing range. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA fluorine coating has also been added to the front element to repel moisture and the lens also features a dust-, freeze-, and weather-resistant construction for use in inclement conditions. Additionally, a manual aperture ring is featured for intuitive, tactile adjustment over exposure settings, and a Command position can also be set for camera-based control over the aperture.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm GF 120mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eThe front element features a hydrophobic fluorine coating to repel moisture.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTelephoto Fujifilm GF 120mm prime lens offers a 95mm equivalent focal length that is well-suited to working with close-up subjects at a comfortable range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eThe optical design incorporates three extra-low dispersion elements to reduce chromatic aberrations and colour fringing throughout the aperture and focusing ranges for notable clarity and colour fidelity.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA floating focusing system maintains sharpness and clarity throughout the focusing range, from 1.5' to infinity.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHigh-speed linear motor delivers quick, quiet, and smooth autofocus performance.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMaximum magnification of 1:2 benefits working with close-up subjects.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFocus range limiter lets you choose between a 1.5-3' focusing range, 3' to infinity range, or full range depending on the subject being photographed.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOptical Image Stabilization system compensates for up to five stops of camera shake to help realize sharper imagery when shooting handheld.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eRealise the full potential of the new GFX 50S medium format mirrorless camera with the Fujifilm GF 120mm macro lens. The design is comprised of 14 elements in 9 groups with 3 ED elements. It also features 5 stops of optical image stabilisation and a maximum magnification of 0.5x. The focus mechanism features a floating focus method and a linear motor, ensuring quick and silent focusing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eMid-Telephoto Macro Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe GF 120mm F4 R LM OIS WR Macro is a mid-telephoto macro lens specifically designed for the new G Mount and 43.8 x 32.9 mm sensor. The GF lens range, which can cope with resolutions up to 100 megapixels, combines the latest technologies with extensive knowledge accumulated from making XF lenses to deliver the best possible image quality and realise the full potential of the macro lens for Fujifilm GFX 50S medium format mirrorless camera. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe intuitive controls include a C position on the aperture ring, which allows you to adjust the aperture value with the command dial on the camera body. The A (Auto) and C positions are now lockable and all the lenses are weather and dust-resistant, plus they can work in temperatures as low as -10°C for worry-free shooting outdoors. A brass mount has been adopted for the strength. This new lens series is set to become a professional workhorse.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm GF 120mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eFujifilm G mount\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e95mm (35mm equivalent)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAperture range: f4-32\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThree extra-low dispersion elements\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMaximum magnification: 1:2\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMinimum focusing distance: 45cm\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLinear AF motor, floating focus system\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOptical image stabilisation\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFluorine-coated front element\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDust- \u0026amp; weather-sealed construction\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eHigh Image quality\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\u003cstrong\u003eThe lens construction of 14 elements in 9 groups (including 3 ED lens) delivers high-resolution images with minimal aberration thanks to the floating focus system. The positioning of the three ED lenses is optimised so that the colour aberration is minimised ensuring the best possible image quality with beautiful front and rear bokeh.\u003c\/strong\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eFast, silent autofocus\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\u003cstrong\u003eA floating focus system with two linear motors drives the autofocus lens group for a fast, silent AF performance.\u003c\/strong\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eImage Stabilisation\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\u003cstrong\u003eA 5-stop image stabiliser inspires confidence when shooting hand-held.\u003c\/strong\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eWeather- \u0026amp; dust-resistant\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\u003cstrong\u003eThis pro macro lens features nine weather resistant seals so you can shoot outdoors in wet, cold or dusty conditions. A fluorine coating is also applied to the front lens element to repel water and dirt, further improving the toughness of the lens.\u003c\/strong\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eOperation\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\u003cstrong\u003eThe aperture ring has a C position (Command dial mode). This allows you to control the aperture with the command dial on the camera body. The A (AUTO) and C positions are lockable to prevent incorrect operations. A focus range selector allows you to set the optimal focus range for macro and mid-telephoto use to reduce autofocusing time.\u003c\/strong\u003e\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684654612778,"sku":"16536661","price":52299.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-GF-120mm-f4-Macro-R-LM-OIS-WR-Lens.jpg?v=1781051931"},{"product_id":"fujifilm-instax-mini-sheets-10-sheets-instant-camera-film","title":"Fujifilm Instax Film Mini White 10 sheets","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm Instax Mini Sheets Instant Camera Film\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cb\u003eFujifilm Instax Mini Sheets - Instant Camera Film. Recognized for its excellent colour reproduction, the Fujifilm Instax Mini Sheets has a glossy finish and is an excellent choice for general use, portraiture or even with electronic flash. It's also a fun film to use - easy to load, shoot and best of all - no wasted time at the lab wondering how your images came out. Due to its \"mini\" size, it is easier to carry, file and store when compared to larger, more traditional film formats.\u003c\/b\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm Instax Mini Sheets Instant Camera Film\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eEven in low light scenarios, due to its high-speed rating, Fujifilm Instax Mini Sheets will produce amazingly sharp images. Another user benefit is that it has been improved to lessen the developing time before you see your print - a real benefit when you're photographing young children who are notorious for wanting everything \"yesterday\". Fujifilm Instax Mini Sheets has also been enhanced to maintain its stability over the years making it a good choice for archival storage. Those pictures you shot when your kid was 4 - or during that trip to Disneyland will still be around long after he's out of high school. Fujiflm has also extended the working temperature range of this film to include 40 - 104°F so you need not worry about using it year round.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"unorderedListA01\"\u003e\n\u003cli\u003e\u003cstrong\u003eISO 800 \/ Works Well in Low Light\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDaylight Balanced \/ Glossy Finish\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCredit Card-Sized Film Format\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eUltra Sharp for a High-Speed Film\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eVibrant Colour Reproduction\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast Development Times\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eEnhanced Stability for Long-Term Storage\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSmall Format - Easy to Carry and Store\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eExtended Operating Temperature Range\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFujifilm Instax Mini Sheets for use with the Instax Mini Series camera range and the Instax Share SP Printers.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684655923498,"sku":"16386004","price":195.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/FUJIFILM-INSTAX-Mini-Sheets.jpg?v=1781051941"},{"product_id":"fujifilm-xf-23mm-f2-r-wr-silver-mirrorless-camera-lens","title":"Fujifilm XF 23mm f2 R Silver Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF 23mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eFujifilm XF 23mm F2 R WR Silver - Mirrorless Camera Lens. Compact, fast, and weather resistant, this black wide-angle FUJIFILM XF23mm F2 R WR is a great choice for those looking for a lightweight and effective imaging kit. Optimized for X-series mirrorless cameras equipped with APS-C sensors, this 23mm lens offers a classic 35mm equivalent perspective, a view much loved by street photographers. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe lightweight design and fast f\/2 aperture make it a great choice for those looking to stay discreet while shooting. Also, by using two aspherical elements in its optical construction, the lens is able to combat distortions and aberrations for a clear, sharp image. In addition, the \"FUJIFILM XF23mm\" F2 R WR lens uses a Super EBC coating to minimize flare and ghosting.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor fast, accurate focusing this FUJIFILM XF23mm F2 R WR lens utilizes an internal focusing stepping motor AF system which can lock on in as little as 0.05 seconds. Also, the lens offers tactile controls in the form of physical aperture and focusing rings. Additionally, the weather-sealed lens has a rounded 9-blade diaphragm for smooth bokeh.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF 23mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eWeather seals are placed about the lens barrel to protect against dust, moisture, and temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNine rounded diaphragm blades contribute to a pleasing out-of-focus quality when working with selective focus or shallow depth of field techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMinimum working distance of 9\" allows shooters to get close to their subjects\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eProviding a 35mm-equivalent focal length of 35mm, this prime lens provides a slightly wide-angle perspective that is useful in a wide variety of situations and well-suited to street photography.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast f\/2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over focus when working with shallow depth of field or selective focus techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe 10-element-in-6-group design includes two aspherical elements to minimize spherical aberrations and distortions for increased clarity and sharpness.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe internal focusing stepping motor AF system delivers smooth, near-silent performance that can acquire focus as quickly as 0.05 sec.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA Super Electron Beam Coating has been applied to the lens for controlling ghosting and flare, and greater image clarity.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv id=\"orms-product-description\"\u003e\u003cstrong\u003eThe Fujifilm XF 23mm f\/2 R WR is a compact wide angle prime lens designed for Fuji's X-series mirrorless cameras. The lens features ten elements in six groups, including two aspherical elements to provide exceptional image quality; while a compact size of 6cm in length and a low weight of only 180g makes the lens easy to transport.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"product attribute overview\"\u003e\n\u003cdiv class=\"value std\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e23mm prime lens for Fujifilm X mirrorless cameras\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAperture Range: f\/2 to f\/16\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTwo Aspherical Elements\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSuper EBC Lens Coating\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eInternal Focusing AF System\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePhysical Aperture Ring\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWeather-Sealed Construction\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded 9-Blade Diaphragm\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF 23mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-add-form\"\u003e\n\u003cdiv class=\"box-tocart\"\u003e\n\u003cdiv id=\"instant-purchase\" data-bind=\"scope:'instant-purchase'\"\u003e\u003cstrong\u003eThe lightweight design and fast f\/2 aperture make it a great choice for those looking to stay discreet while shooting and is also the reason why it is the best Fuji X lens for street photography. \u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv data-bind=\"scope:'instant-purchase'\"\u003e\n\u003cstrong\u003eAlso, by using two aspherical elements in its optical construction, the lens is able to combat distortions and aberrations for a clear, sharp image. In addition, the 23mm lens uses a Super EBC coating to minimise flare and ghosting\u003c\/strong\u003e.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-bind=\"scope:'instant-purchase'\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned as a compact, walk-around prime, the silver XF 23mm f\/2 R WR from FUJIFILM is a versatile 35mm-equivalent lens characterized by its f\/2 maximum aperture that strikes and ideal balance between portability and speed. The optical design features two aspherical elements to reduce distortion and spherical aberrations in order to produce greater sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e A Super EBC coating is also used to control flare and ghosting for improved contrast and colour fidelity when working in bright and backlit conditions. Complementing the optics is a stepping motor, along with an internal focusing design, which provides quick and especially quiet focusing performance. Additionally, the lens is weather-sealed to suit working in inclement conditions.\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003ePrime wide-angle lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 35mm equivalent focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eBright f\/2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over depth of field.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eTwo aspherical elements limit distortion and spherical aberration in order to realize greater sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eSuper EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and colour fidelity when working in strong lighting conditions.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eStepping motor, along with an internal focusing design, affords fast and quiet autofocus performance that benefits both stills and video applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eThe lens body incorporates weather sealing to protect against dust and moisture, and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF 23mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"box-tocart\"\u003e\n\u003cdiv data-bind=\"scope:'instant-purchase'\"\u003e\n\u003ch3\u003e\u003cstrong\u003eCompact, Lightweight Wide-Angle Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCompact, fast, and weather resistant, this w wide-angle XF 23mm f\/2 R WR Lens from Fujifilm is a great choice for those looking for a lightweight and effective imaging kit. Optimised for X-series mirrorless cameras equipped with APS-C sensors, this 23mm lens (which is the Fuji X lens 35mm equivalent) offers a classic wide view much loved by street photographers.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe lightweight design and fast f\/2 aperture make it a great choice for those looking to stay discreet while shooting and is also the reason why it is the best Fuji X lens for street photography. Also, by using two aspherical elements in its optical construction, the lens is able to combat distortions and aberrations for a clear, sharp image. In addition, the 23mm lens uses a Super EBC coating to minimise flare and ghosting.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-sub-infomation\"\u003e\n\u003cdiv class=\"product-brand\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684664574250,"sku":"16523171","price":9499.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/FUJIFILM-XF23mm-F2-R-WR-Silver-1.jpg?v=1781051992"},{"product_id":"fujifilm-gf-32-64mm-f4-r-lm-wr-mirrorless-camera-lens","title":"Fujifilm GF 32-64mm f4 Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujiFilm GF 32-64mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cb\u003eDesigned for the Fujifilm G-mount GFX camera system, this GF 32-64mm f4 R LM WR Lens is a wide-angle zoom offering a 25-51mm equivalent focal length range. Covering wide-angle to normal-length perspectives, this zoom is well-suited to everyday shooting applications, and the constant f4 maximum aperture maintains consistent performance throughout the zoom range. A sophisticated optical design pairs a trio of aspherical elements with one super ED element and one ED element to control both spherical and chromatic aberrations for improved sharpness, clarity, and colour accuracy.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBalancing the optical assets is an internal focusing mechanism that utilizes a linear AF motor to deliver quick, quiet, and precise focusing performance. A fluorine coating has also been added to the front element of the GF 32-64mm to repel moisture and the lens also features a dust-, freeze-, and weather-resistant construction for use in inclement conditions. Additionally, a manual aperture ring is featured for intuitive, tactile adjustment over exposure settings, and a Command position can also be set for camera-based control over the aperture.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eWide-angle to normal-length zoom offers a 25-51mm equivalent focal length to suit working in a variety of situations.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eConstant f4 maximum aperture affords consistent performance throughout the zoom range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eThree aspherical elements are featured in the optical design to control spherical aberrations for improved sharpness with minimal distortion. Also, one extra-low dispersion element and a super extra-low dispersion element are also used to reduce colour fringing and chromatic aberrations throughout the zoom range for increased clarity.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAn internal focusing mechanism is controlled by a linear AF motor for smooth, silent, and fast focusing performance.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe front element features a hydrophobic fluorine coating to repel moisture.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm GF 32-64mm f4 R LM WR standard zoom lens with 21-51mm focal range (35mm equivalent) provides smoothly operated, fast and silent autofocus. Add this wide-angle lens to your events photography kit for quality group photos to the edge of the frame. And should it start drizzling, have no worries as this lens can shoot outdoors in wet, cold or dusty conditions thanks to its 10 weather resistant seals.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eYour Events Photography Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujinon GF zoom lens specifically designed for the new G Mount and 43.8 x 32.9mm sensor. The zoom lens for Fujifilm medium format can cope with resolutions up to 100 megapixels, combines the latest technologies with extensive knowledge accumulated from making XF lenses to deliver the best possible image quality and realise the full potential of the new GFX 50S medium format mirrorless camera.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e The intuitive controls include a C position on the aperture ring, which allows you to adjust the aperture value with the command dial on the camera body. The A (Auto) and C positions are now lockable and all the lenses are weather and dust-resistant, plus they can work in temperatures as low as -10°C for worry-free shooting outdoors. A brass mount has been adopted for the strength. This new lens series is set to become a professional workhorse.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujiFilm GF 32-64mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFujifilm G mount\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e25-51mm (35mm equivalent)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAperture range: f4 to f32\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThree aspherical elements\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOne Super ED element, one ED element\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLinear AF motor \u0026amp; internal focusing \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFluorine-coated front element\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDust- \u0026amp; weather-sealed construction\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCommand position on aperture ring\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded nine-blade diaphragm\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eHigh Image Quality\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens construction of 14 elements in 11 groups (including 3 aspherical lenses, 1 ED lens and 1 Super ED lens) delivers images comparable to a prime lens with the stunning image quality from the centre to the edges of the frame.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFast, silent autofocus\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe inner focusing mechanism uses a linear motor for fast, silent autofocusing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWeather \/ dust \/ resistant, and -10°C low-temperature operation\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThis Fujifilm medium format studio lens features 10 weather resistant seals so you can shoot outdoors in wet, cold or dusty conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eOperation\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe aperture ring has a C position (Command dial mode). This allows you to control the aperture with the command dial on the camera body. The A (AUTO) and C positions are lockable to prevent incorrect operations.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujiFilm GF 32-64mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm GF 32-64mm f4 R LM WR is a wide-angle zoom G-mount lens for Fuji's Medium Format GFX cameras. The lens provides a 35mm equivalent focal length range of 25mm to 51mm on a GFX camera. The short focal lengths of this lens will enable you to capture wide angle subjects such as landscapes, interiors, nightscapes, groupshots, and architecture. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe telephoto focal lens of the lens will provide a optical features and viewing angles that are appropriate for product photography and portraiture. The medium format lens features a fixed maximum aperture of f4 to provide good depth of field control and low light performance. Optical performance of the lens is simply superb and can cope with resolutions of up to 100MP.Additionally, the Fujifilm GF 32-64mm f4 lens is weather resistant, features internal autofocus, a physical aperture ring with a command position, and integrates a nine-bladed aperture for pleasant bokeh.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSuperb image quality\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eFujilim has been making some of the best photography and video lenses for over 50 years. The Fuji GF 32-64mm f4 R LM WR lens is no exception. A construction of 14 elements in 11 groups, including 3 aspherical lenses, 1 ED lens and 1 Super ED lens, ensures exceptional edge-to-edge clarity while keeping the lens compact.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eGood depth of field and low light performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eA maximum aperture of f4 provides the Fujifilm GF32-64mm f4 R LM WR lens with good low light performance, helping you to get sharp results when available light starts to fade. The lens also features a 9-bladed aperture, combine that with the aperture range and you get exceptional bokeh with good depth of field control.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684675780906,"sku":"16536659","price":34689.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/FujiFilm-GF-32-64mm-F4-R-LM-WR-Lens.jpg?v=1781052070"},{"product_id":"fujifilm-instax-film-square-white-10-sheets-instant-camera-film","title":"Fujifilm Instax Square White Film","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm Instax Film Square 10 Sheets White\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eFuji INSTAX Film SQUARE offers stunning instant pictures that you can fit into your purse, wallet, or mini photo frame. The Instax film ensures sharp, clear reproduction, vivid color, and natural skin tones. The Fujifilm Instax Square Instant Film is a full colour and daylight-balanced film that is compatible for use with Instax Square cameras. The 86mm x 72mm film features an image size of 62mm x 62mm with vibrant colours and fine grain.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684678304042,"sku":"16549278","price":229.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/fujifilm_16549278_instax_square_film_10_1333633.jpg?v=1781052081"},{"product_id":"fujifilm-xf-50mm-f2-r-wr-black-mirrorless-camera-lens","title":"Fujifilm XF 50mm f2 R Black Mirrorless Camera Lens","description":"\u003ch1 class=\"contentTitleB03\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 50mm\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv class=\"parallelBlockB01L2R1 withContentTitleB04\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe XF50mmF2 R WR is a mid-telephoto lens with a focal length equivalent to 76mm\u003cspan class=\"note\"\u003e*\u003c\/span\u003e that delivers the very best results from Fujifilm's unique X-Trans CMOS sensor. Its compact and lightweight design features 9 elements in 7 groups, including one aspherical ED lens, and has an inner focusing system\u003cspan class=\"note\"\u003e**\u003c\/span\u003e, driven by a stepping motor\u003cspan class=\"note\"\u003e***\u003c\/span\u003e for fast and silent autofocusing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e Metal parts are used extensively on the exterior for a stylish, robust design with a premium feel, while the aperture and focusing rings have been designed to be comfortable and easy to use. The lens is also weather and dust resistant, and operates in temperatures as low as -10°C, making it ideal for shooting in a variety of conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe XF50mmF2 R WR will add to Fujifilm's line-up of compact, lightweight and stylish lenses, which currently includes the FUJINON XF35mmF2 R WR and XF23mmF2 R WR, further broadening the appeal of Fujifilm mirrorless digital cameras.\u003c\/b\u003e\u003c\/p\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eAn AF system that moves smaller lens elements in the middle or at the back of the lens to focus.\u003c\/h3\u003e\n\u003cdiv class=\"parallelBlockB01Half\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens features 9 lens elements in 7 groups including one aspherical ED lens, which prevents spherical and chromatic aberrations. This ensures the lens delivers outstanding results and minimises variances in image quality at different shooting distances.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eCompact, lightweight and stylish design\u003c\/h3\u003e\n\u003cul class=\"unorderedListB01\"\u003e\n\u003cli\u003e\u003cstrong\u003eThe lens weighs just 200g.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe metal exterior uses the same design style as XF35mmF2 R WR and XF23mmF2 R WR for a robust, premium feel.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe compact and stylish design almost completely eliminates mechanical vignetting\u003cspan class=\"note\"\u003e*\u003c\/span\u003e when using the optical viewfinder on the FUJIFILM X-Pro2 camera.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe aperture and focusing rings feature precise click stops and smooth damping for easy operation.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eFast and silent autofocus\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe inner focusing AF system uses a stepping motor to drive lightweight focusing elements for a fast, silent autofocus performance.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eWeather and dust resistant, capable of operating in temperatures as low as -10°C\u003c\/h3\u003e\n\u003cdiv class=\"parallelBlockB01L2R1\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens is weather-sealed at ten points around the barrel making it weather and dust resistant. It will also continue to operate in temperatures as low as -10°C. Used with the weather and dust-resistant FUJIFILM X-Pro2 or X-T2 bodies means users can shoot confidently in light rain or dusty environments.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2 class=\"contentTitleB03\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 50mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003cp\u003e\u003cstrong\u003eA sleek short telephoto prime for FUJIFILM X-series mirrorless cameras, the black XF 50mm f\/2 R WR offers a 76mm equivalent focal length to suit a variety of applications, including portraiture and still lifes. The lightweight design and bright f\/2 maximum aperture benefit working in low-light conditions and also afford a high degree of control over depth of field for selective focus techniques. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe optical design features one aspherical ED element, which controls distortion and colour fringing for sharper, clearer results throughout the aperture range. A Super EBC coating is also used to control flare and ghosting for improved contrast and colour fidelity when working in bright and backlit conditions. Complementing the optics is a stepping motor, along with an internal focusing design, which provides quick and especially quiet focusing performance. Additionally, the lens is weather-sealed to suit working in inclement conditions.\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003ePrime short telephoto lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 76mm equivalent focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eBright f\/2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over depth of field.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eOne aspherical extra-low dispersion element limits both spherical and chromatic aberrations in order to realize greater sharpness, clarity, and colour accuracy.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eSuper EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and colour fidelity when working in strong lighting conditions.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eStepping motor, along with an internal focusing design, affords fast and quiet autofocus performance that benefits both stills and video applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eThe lens body incorporates weather sealing to protect against dust and moisture, and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"contentTitleB03\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 50mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"parallelUnitB01R\"\u003e\n\u003ch3\u003e\u003cstrong\u003eSleek, Short Telephoto Prime Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm XF 50mm f\/2 R WR is a mid-telephoto lens with a focal length equivalent to 76mm (35mm equivalent) that delivers the very best results from Fujifilm's unique X-Trans CMOS sensor. Its compact and lightweight design features 9 elements in 7 groups, including one aspherical ED lens, and has an inner focusing system, driven by a stepping motor for fast and silent autofocusing. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMetal parts are used extensively on the exterior for a stylish, robust design with a premium feel, while the aperture and focusing rings have been designed to be comfortable and easy to use. The lens is also weather and dust resistant, and operates in temperatures as low as -10°C, making it ideal for shooting in a variety of conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eX-mount lens \/ APS-C format\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e76mm (35mm Equivalent)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAperture range: f\/2 to f\/16\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSuper EBC lens coating\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePhysical aperture ring\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWeather-sealed construction\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"contentTitleB03\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 50mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eAn AF system that moves smaller lens elements in the middle or at the back of the lens to focus\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens features 9 lens elements in 7 groups including one aspherical ED lens, which prevents spherical and chromatic aberrations. This ensures the lens delivers outstanding results and minimises variances in image quality at different shooting distances. The inner focusing AF system uses a stepping motor to drive lightweight focusing elements for a fast, silent autofocus performance.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eCompact, lightweight and stylish design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eThe lens weighs just 200g.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe metal exterior uses the same design style as XF35mmF2 R WR and XF23mmF2 R WR for a robust, premium feel.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe compact and stylish design almost completely eliminates mechanical vignetting when using the optical viewfinder on the FUJIFILM X-Pro2 camera.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe aperture and focusing rings feature precise click stops and smooth damping for easy operation.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684719788330,"sku":"16580612","price":8899.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-XF-50mm-F2-R-WR-Black.jpg?v=1781052408"},{"product_id":"fujifilm-xf-50mm-f2-r-wr-silver-mirrorless-camera-lens","title":"Fujifilm XF 50mm f2 R Silver Mirrorless Camera Lens","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 50mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cdiv class=\"parallelBlockB01L2R1 withContentTitleB04\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe XF50mmF2 R WR is a mid-telephoto lens with a focal length equivalent to 76mm\u003cspan class=\"note\"\u003e*\u003c\/span\u003e that delivers the very best results from Fujifilm's unique X-Trans CMOS sensor. Its compact and lightweight design features 9 elements in 7 groups, including one aspherical ED lens, and has an inner focusing system\u003cspan class=\"note\"\u003e**\u003c\/span\u003e, driven by a stepping motor\u003cspan class=\"note\"\u003e***\u003c\/span\u003e for fast and silent autofocusing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e Metal parts are used extensively on the exterior for a stylish, robust design with a premium feel, while the aperture and focusing rings have been designed to be comfortable and easy to use. The lens is also weather and dust resistant, and operates in temperatures as low as -10°C, making it ideal for shooting in a variety of conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe XF50mmF2 R WR will add to Fujifilm's line-up of compact, lightweight and stylish lenses, which currently includes the FUJINON XF35mmF2 R WR and XF23mmF2 R WR, further broadening the appeal of Fujifilm mirrorless digital cameras.\u003c\/b\u003e\u003c\/p\u003e\n\u003ch3 class=\"contentTitleB03\"\u003e\u003cstrong\u003eAn AF system that moves smaller lens elements in the middle or at the back of the lens to focus.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"parallelBlockB01Half\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens features 9 lens elements in 7 groups including one aspherical ED lens, which prevents spherical and chromatic aberrations. This ensures the lens delivers outstanding results and minimises variances in image quality at different shooting distances.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 50mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"contentTitleB03\"\u003e\u003cstrong\u003eCompact, lightweight and stylish design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul class=\"unorderedListB01\"\u003e\n\u003cli\u003e\u003cstrong\u003eThe lens weighs just 200g.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe metal exterior uses the same design style as XF35mmF2 R WR and XF23mmF2 R WR for a robust, premium feel.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe compact and stylish design almost completely eliminates mechanical vignetting\u003cspan class=\"note\"\u003e*\u003c\/span\u003e when using the optical viewfinder on the FUJIFILM X-Pro2 camera.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe aperture and focusing rings feature precise click stops and smooth damping for easy operation.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"contentTitleB03\"\u003e\u003cstrong\u003eFast and silent autofocus\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe inner focusing AF system uses a stepping motor to drive lightweight focusing elements for a fast, silent autofocus performance.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"contentTitleB03\"\u003e\u003cstrong\u003eWeather and dust resistant, capable of operating in temperatures as low as -10°C\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"parallelBlockB01L2R1\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens is weather-sealed at ten points around the barrel making it weather and dust resistant. It will also continue to operate in temperatures as low as -10°C. Used with the weather and dust-resistant FUJIFILM X-Pro2 or X-T2 bodies means users can shoot confidently in light rain or dusty environments.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003cp\u003e\u003cstrong\u003eA sleek short telephoto prime for FUJIFILM X-series mirrorless cameras, the silver XF 50mm f\/2 R WR offers a 76mm equivalent focal length to suit a variety of applications, including portraiture and still lifes. The lightweight design and bright f\/2 maximum aperture benefit working in low-light conditions and also afford a high degree of control over depth of field for selective focus techniques. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe optical design features one aspherical ED element, which controls distortion and colour fringing for sharper, clearer results throughout the aperture range. A Super EBC coating is also used to control flare and ghosting for improved contrast and colour fidelity when working in bright and backlit conditions. Complementing the optics is a stepping motor, along with an internal focusing design, which provides quick and especially quiet focusing performance. Additionally, the lens is weather-sealed to suit working in inclement conditions.\u003c\/b\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 50mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003ePrime short telephoto lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 76mm equivalent focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eBright f\/2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over depth of field.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eOne aspherical extra-low dispersion element limits both spherical and chromatic aberrations in order to realize greater sharpness, clarity, and colour accuracy.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eSuper EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and colour fidelity when working in strong lighting conditions.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eStepping motor, along with an internal focusing design, affords fast and quiet autofocus performance that benefits both stills and video applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eThe lens body incorporates weather sealing to protect against dust and moisture, and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv id=\"orms-product-description\"\u003e\u003cstrong\u003eThe Fujifilm XF 50mm f\/2 R WR Lens is a fast standard prime lens for Fuji's X-series mirrorless cameras. The lens weighs a mere 200g and is very compact, making a light and agile camera kit when mounted to a Fuji X body. The lens features a super-fast maximum aperture of f\/2 to provide exceptional low light performance and depth of field control.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"product attribute overview\"\u003e\n\u003cdiv class=\"value std\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eMaximum aperture: F\/2\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e50mm prime lens\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast internal autofocus\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSmooth Bokeh\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFantastic low light capability\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"parallelUnitB01R\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-4ed73f8 elementor-widget elementor-widget-heading\" data-id=\"4ed73f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch3 class=\"elementor-heading-title elementor-size-default\"\u003e\u003cstrong\u003eA mid-telephoto lens with high-speed AF\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-3ae3d91 box_oneside elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ae3d91\" data-element_type=\"section\"\u003e\n\u003cdiv class=\"elementor-container elementor-column-gap-default\"\u003e\n\u003cdiv class=\"elementor-row\"\u003e\n\u003cdiv class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-51b5924\" data-id=\"51b5924\" data-element_type=\"column\"\u003e\n\u003cdiv class=\"elementor-column-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-widget-wrap\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-0ac25cc elementor-widget elementor-widget-text-editor\" data-id=\"0ac25cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"elementor-text-editor elementor-clearfix\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe XF50mmF2 R WR is a mid-telephoto lens with a focal length equivalent to 76mm\u003csup\u003e*1\u003c\/sup\u003e that delivers the very best results from Fujifilm’s unique X-Trans CMOS sensor. Its compact and lightweight design features 9 elements in 7 groups, including one aspherical ED lens, and has an inner focusing system\u003csup\u003e*2\u003c\/sup\u003e, driven by a stepping motor\u003csup\u003e*3\u003c\/sup\u003e for fast and silent autofocusing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e. Metal parts are used extensively on the exterior for a stylish, robust design with a premium feel, while the aperture and focusing rings have been designed to be comfortable and easy to use. The lens is also weather and dust resistant, and operates in temperatures as low as -10°C, making it ideal for shooting in a variety of conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe XF50mmF2 R WR will add to Fujifilm’s line-up of compact, lightweight and stylish lenses, which currently includes the FUJINON XF35mmF2 R WR and XF23mmF2 R WR, further broadening the appeal of Fujifilm mirrorless digital cameras.\u003c\/b\u003e\u003c\/p\u003e\n\u003cdiv class=\"elementor-element elementor-element-cb16df0 elementor-widget elementor-widget-heading\" data-id=\"cb16df0\" data-element_type=\"widget\" data-widget_type=\"heading.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch3 class=\"elementor-heading-title elementor-size-default\"\u003e\u003cstrong\u003eAn AF system that moves smaller lens elements in the middle or at the back of the lens to focus.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-58a9d90 elementor-widget elementor-widget-text-editor\" data-id=\"58a9d90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"elementor-text-editor elementor-clearfix\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens features 9 lens elements in 7 groups including one aspherical ED lens, which prevents spherical and chromatic aberrations. This ensures the lens delivers outstanding results and minimises variances in image quality at different shooting distances.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 50mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003csection class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-c13c90a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c13c90a\" data-element_type=\"section\"\u003e\n\u003cdiv class=\"elementor-container elementor-column-gap-default\"\u003e\n\u003cdiv class=\"elementor-row\"\u003e\n\u003cdiv class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d5b0989\" data-id=\"d5b0989\" data-element_type=\"column\"\u003e\n\u003cdiv class=\"elementor-column-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-widget-wrap\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-12ddc1d elementor-widget elementor-widget-heading\" data-id=\"12ddc1d\" data-element_type=\"widget\" data-widget_type=\"heading.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch3 class=\"elementor-heading-title elementor-size-default\"\u003e\u003cstrong\u003eCompact, lightweight and stylish design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-43c47ef elementor-widget elementor-widget-text-editor\" data-id=\"43c47ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"elementor-text-editor elementor-clearfix\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eThe lens weighs just 200g.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe metal exterior uses the same design style as XF35mmF2 R WR and XF23mmF2 R WR for a robust, premium feel.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe compact and stylish design almost completely eliminates mechanical vignetting\u003csup\u003e*4\u003c\/sup\u003e when using the optical viewfinder on the FUJIFILM X-Pro2 camera.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe aperture and focusing rings feature precise click stops and smooth damping for easy operation.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-3709188 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3709188\" data-element_type=\"section\"\u003e\n\u003cdiv class=\"elementor-container elementor-column-gap-default\"\u003e\n\u003cdiv class=\"elementor-row\"\u003e\n\u003cdiv class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2a8e578\" data-id=\"2a8e578\" data-element_type=\"column\"\u003e\n\u003cdiv class=\"elementor-column-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-widget-wrap\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-d9385f8 elementor-widget elementor-widget-heading\" data-id=\"d9385f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch3 class=\"elementor-heading-title elementor-size-default\"\u003e\u003cstrong\u003eFast and silent autofocus\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-e0a6142 elementor-widget elementor-widget-text-editor\" data-id=\"e0a6142\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"elementor-text-editor elementor-clearfix\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe inner focusing AF system uses a stepping motor to drive lightweight focusing elements for a fast, silent autofocus performance.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-9366318 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9366318\" data-element_type=\"section\"\u003e\n\u003cdiv class=\"elementor-container elementor-column-gap-default\"\u003e\n\u003cdiv class=\"elementor-row\"\u003e\n\u003cdiv class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2c6ce5f\" data-id=\"2c6ce5f\" data-element_type=\"column\"\u003e\n\u003cdiv class=\"elementor-column-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-widget-wrap\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-1fb20f4 elementor-widget elementor-widget-heading\" data-id=\"1fb20f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch3 class=\"elementor-heading-title elementor-size-default\"\u003e\u003cstrong\u003eWeather and dust resistant, capable of operating in temperatures as low as -10°C\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-42cf60e elementor-widget elementor-widget-text-editor\" data-id=\"42cf60e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"elementor-text-editor elementor-clearfix\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens is weather-sealed at ten points around the barrel making it weather and dust resistant. It will also continue to operate in temperatures as low as -10°C. Used with the weather and dust-resistant FUJIFILM X-Pro2 or X-T2 bodies means users can shoot confidently in light rain or dusty environments.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684721066282,"sku":"16536623","price":8899.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-XF-50mm-F2-R-WR-Silver.jpg?v=1781052417"},{"product_id":"fujifilm-xf80mm-f2-8-r-lm-ois-wr-mirrorless-camera-lens","title":"Fujifilm XF80mm f2.8 Mirrorless Camera Lens","description":"\u003ch1 style=\"text-align: left\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF80mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eBuy Fujifilm XF80mmF2.8 R LM OIS WR Macro Lens to give you that perfect image. We make sure to keep the best quality Fujifilm Lenses\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"contentTitleB03\"\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"parallelBlockB01L2R1 withContentTitleB04\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003e\u003cstrong\u003eFUJINON XF80mmF2.8 R LM OIS WR Macro Lens features a focal length equivalent to 122mm (on a 35mm format), a maximum aperture of F2.8, and 1.0x magnification factor, a first in the X Series interchangeable lens range. By achieving high resolving power at the focus point and beautiful bokeh, this lens is optimal for shooting flowers and nature photos. Combine this lens with Fujifilm’s unique Film Simulation such as Velvia, for truly stunning close up images.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis lens supports hand-held shooting thanks to Optical Image Stabilizer system suppressing shift shake*. The lens also provides a fast and silent Auto Focus system by adopting linear motors. The exterior design is luxurious yet robust, so you can get premium feel. The aperture and focusing rings have been designed to be comfortable and easy to use. The lens is also weather and dust resistant and can operate in temperatures as low as -10°C, so it is suitable for use in a wide range of outdoor shooting conditions. A fluorine coating has also been applied to the front lens element to repel water and dirt, further improving the toughness of the lens.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"contentTitleB03\"\u003e\u003cstrong\u003eHigh resolving power and beautiful bokeh\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"parallelBlockB01Half\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003e\u003cstrong\u003eAn optical construction of 16 elements in 12 groups, including one aspherical lens, one Super ED lens, and three ED lenses has been adopted. Chromatic aberrations are suppressed by arranging the ED lenses in a well-balanced position and spherical aberrations are suppressed thanks to the aspherical lens, securing high resolution performance.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"contentTitleB03\"\u003e\u003cstrong\u003eBeautiful macro image thanks to newly adopted AF system\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"parallelBlockB01L2R1\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003e\u003cstrong\u003eAdopts Floating Focus System\u003cspan class=\"note\"\u003e*\u003c\/span\u003e, divides focus lens group into \"Front Focus Group\" and \"Rear Focus Group\", and drives them depending on the shooting distance with high accuracy. This system leads to high resolution when shooting macro, where the aberrations become easily noticeable.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA newly developed \"Ball Slide System\" controls lens movement by arranging ceramic balls along the guide rail. This system makes it possible to achieve high image quality from the center to the edge by suppressing any inclination of the two focus lens groups and keep its clearance with high accuracy.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe focus lens groups move within the lens barrel meaning that the length of the lens does not change. Therefore there is no need to worry about accidentally touching the object you are shooting.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF80mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"contentTitleB03\"\u003e\u003cstrong\u003eOIS suppressing Shift Shake\u003cspan class=\"note\"\u003e**\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens has adopted the Optical Image Stabilization system to suppress shift shake, which can have a larger impact when shooting macro. Angle shake and shift shake is suppressed by using a gyro sensor and an acceleration sensor with high accuracy, which achieves 5-stop image stabilization (CIPA guidelines).\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"contentTitleB03\"\u003e\u003cstrong\u003eFast and quiet AF\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe focus lens is driven by a linear motor which is both quiet and quick, achieving fast and silent AF.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"contentTitleB03\"\u003e\u003cstrong\u003eWeather and Dust resistant, -10°C low-temperature operation with fluorine coating\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"parallelBlockB01L2R1\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens features 11 weather and dust resistant seals, allowing you to shoot with confidence in tough outdoor environments.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe fluorine coating, which has been applied to front lens elements, is water repellent, less susceptible to smudges and is easily cleaned.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"contentTitleB03\"\u003e\u003cstrong\u003eCompatible with the 1.4x and 2.0x Teleconverter\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens offers compatibility with the 1.4x Teleconverter (XF1.4X TC WR) and 2.0x Teleconverter (XF2X TC WR), so it can be used as telephoto macro lens.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"definitionTableB01\"\u003e\n\u003ctable summary=\"\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003e\u003cstrong\u003eWith XF1.4X TC WR\u003c\/strong\u003e\u003c\/th\u003e\n\u003ctd\u003e\u003cstrong\u003e112mmF4 (equivalent to 171mm in the 35mm format)\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003e\u003cstrong\u003eWith XF2X TC WR\u003c\/strong\u003e\u003c\/th\u003e\n\u003ctd\u003e\u003cstrong\u003e160mmF5.6 (equivalent to 244mm in the 35mm format)\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cp class=\"product_title entry-title\"\u003e\n\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684721983786,"sku":"16559168","price":17999.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-XF80mm-F2.8-R-LM-OIS-WR.jpg?v=1781052426"},{"product_id":"fujifilm-instax-film-mini-white-twin-pack","title":"Fujifilm Instax Film Mini White Twin Pack","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm Instax Mini Film Plain Pack of 20\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eFujifilm Instax Film for Instax Mini \u0026amp; Lomography Cameras\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe twin pack of Fujifilm instax mini Instant Film contains 20 sheets of instant color film that is compatible for use with the Fujifilm instax mini series of cameras. This film features vivid color reproduction with natural skin tones when used under daylight (5500K) or electronic flash lighting conditions. A refined grain structure provides high image sharpness and clarity as well as a versatile ISO 800 film speed for use with a wide variety of subjects. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEach sheet of film produces a 2.4 x 1.8\" glossy image area that is surrounded by a white border. Quick, instant developing is possible when working in temperatures between 41-104 degrees F.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm Instax Mini Film Plain Pack of 20\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e- For Fujifilm \u003c\/strong\u003einstax\u003cstrong\u003e mini Cameras\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e- Credit Card-Sized Prints\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e- ISO 800\/30 degrees\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e- Daylight-Balanced Film\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e- Glossy Surface Type\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e- Vibrant Colors and Natural Skin Tones\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e- Excellent Sharpness and Grain Structure\u003c\/strong\u003e\u003c\/p\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684739219754,"sku":"16386016","price":379.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/fujifilm-instax-mini-instant-film-white-twin-pack.jpg?v=1781052626"},{"product_id":"fujifilm-gf-110mm-f2-r-lm-wr-mirrorless-camera-lens","title":"Fujifilm GF 110mm f2 R LM WR Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm GF 110mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eAn ideal lens for portraiture, the GF 110mm f2 R LM WR from FUJIFILM is a short telephoto, 87mm-equivalent prime for the G-mount GFX camera system. Its bright f2 maximum aperture affords extensive control over depth of field for working with selective focus techniques, and also benefits working in low-light conditions. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eA rounded nine-blade diaphragm also contributes to pleasing bokeh quality to suit shallow depth of field imagery. The sophisticated optical design employs four extra-low dispersion elements to reduce colour fringing and chromatic aberrations for a high degree of clarity and contrast. Additionally, benefitting handling the lens is a linear autofocus motor that is both quick and quiet, and an internal focusing mechanism limits the overall lens length during use as well as maintains consistent image quality throughout the focusing range. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens is also dust-, freeze-, and weather-resistant and features a manual aperture ring for intuitive exposure adjustment as well as a Command position for camera-based control over the aperture.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong style=\"color: #333333;, Times, serif;font-size: 16px\"\u003eThe short telephoto prime lens offers an 87mm equivalent focal length realize a slightly narrow field of view to suit portraiture and other mid-length shooting applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBright f2.8 maximum aperture benefits working in low-light conditions as well as enables a high degree of control over depth of field.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eThe optical design incorporates four extra-low dispersion elements to reduce chromatic aberrations and colour fringing throughout the aperture and focusing ranges for notable clarity and colour fidelity.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA linear AF motor is used for quick, quiet focusing performance and an internal focusing mechanism maintains the overall length of the lens during operation and also produces consistent optical performance throughout the focusing range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings\u003c\/strong\u003e\u003cstrong\u003e and incorporates a C (Command) position to permit camera-based aperture setting\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm GF 110mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003cp class=\"fs16 OpenSans-600-normal product-highlights-header\"\u003e\u003cstrong\u003eProduct Highlights\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"top-section-list\"\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eFUJIFILM G Mount\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003e87mm (35mm Equivalent)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eAperture Range: f2 to f22\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eFour Extra-Low Dispersion Elements\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eLinear AF Motor, Internal Focusing\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eDust- and Weather-Sealed Construction\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eCommand Position on Aperture Ring\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eRounded Nine-Blade Diaphragm\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eMid-telephoto lens for portraits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm GF 110mm f\/2 R LM WR Lens is a medium telephoto lens with a focal length equivalent to 87mm in the 35mm format offers fantastic bokeh thanks to its large f\/2 aperture, making it the perfect portrait lens. Using four ED lens elements, this high image quality lens limits chromatic aberrations by arranging the elements in a well-balanced manner before and after the aperture. By adopting an inner focusing AF system for the optimal configuration, aberration fluctuations due to changes in shooting distance are suppressed.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eBeautiful bokeh\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBy adopting a construction including 14 elements in 9 groups, including 4 ED lens elements, spherical aberrations and chromatic aberrations are suppressed. Nine rounded aperture blades create a beautiful bokeh at both the front and back which enables the rich expression of out of focus areas unique to medium format lenses.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFast and quiet AF\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eA linear motor drives the autofocus, allowing for fast and quiet shooting using the AF.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eDust and weather resistant, capable of operating in environments as cold as -10°C\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens has been sealed in nine areas, allowing you to shoot with stability even in dusty environments and in light rain outdoors.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eHigh operability\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe aperture ring has a C position (command dial mode) that allows the lens aperture value to be changed via the command dial on the camera body to suit the photographer’s preference. A locking mechanism has been added to the A (Auto) and C positions to prevent unintended movements of the aperture dial.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684753834282,"sku":"16546018","price":44889.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/1493321764000_1333203.jpg?v=1781052811"},{"product_id":"fujifilm-gf-250mm-f4-r-lm-ois-wr-mirrorless-camera-lens","title":"Fujifilm GF 250mm f4 R Mirrorless Camera Lens","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm GF 250mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eA medium telephoto prime characterized by its sophisticated optical design, the GF 250mm f4 R LM OIS WR from FUJIFILM is a 197.5mm-equivalent lens for the G-mount GFX camera system. Offering a mixture of long reach and a relatively bright f4 maximum aperture, this lens is well-suited to isolating subject matter and working with shallow depth of field techniques.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e Complementing the visual compression of the telephoto focal length is an advanced optical layout, which uses one Super ED element and two extra-low dispersion elements to control colour fringing and chromatic aberrations for a high degree of clarity and colour accuracy.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn addition to its optical assets, this lens is also distinguished by its five stop-effective image stabilization system that Minimizes the appearance of camera shake for sharper handheld imagery. It also features a linear autofocus motor that is both quick and quiet, and an internal focusing mechanism limits the overall lens length during use as well as maintains consistent image quality throughout the focusing range. The lens's magnesium-alloy build is also dust-, freeze-, and weather-resistant.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eThe medium telephoto prime lens offers a 197.5mm equivalent focal length to realize a narrow field of view to suit wildlife and portraiture applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRelatively bright f\/4 maximum aperture enables a high degree of control over depth of field.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eThe optical design incorporates one Super ED element and two extra-low dispersion elements to reduce chromatic aberrations and colour fringing throughout the aperture and focusing ranges for notable clarity and colour fidelity.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA linear AF motor is used for quick, quiet focusing performance and an internal focusing mechanism maintains the overall length of the lens during operation and also produces consistent optical performance throughout the focusing range. Additionally, an updated mechanism also fixes the linear motor position when turning the camera off so the focus position remains the same.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eFocus Pre-set function button allows you to recall saved focusing positions for quick switching between focusing distances.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOptical Image Stabilization system compensates for up to five stops of camera shake to help realize sharper imagery when shooting handheld.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe front element features a hydrophobic fluorine coating to repel moisture.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDust- and weather-sealed magnesium-alloy construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCompatible with optional GF 1.4X TC WR Teleconverter, which extends the focal length to 350mm for even greater reach.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm GF 250mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cstrong\u003eTelephoto Prime Lens for G-Mount GFX Cameras\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThe GF250mm f4 R LM OIS WR is a telephoto lens that achieves approximately 198mm in 35mm format equivalent, bringing together Fujifilm’s proprietary optical design technology: it offers high resolving power for supporting the further enhancement of image resolution in the future.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens is capable of capturing the atmosphere of any scene through a combination of high-resolution performance and rich bokeh effect. Attaching the GF 1.4X TC WR teleconverter provides coverage for telephoto shooting up to approximately 277mm in 35mm format equivalent, without any image quality deterioration.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens is also equipped with the new focus pre-set function*, which allows the photographer to instantly activate focus settings previously saved in the lens memory. *An upgrade to the GFX50S firmware is required to operate the focus pre-set function and focus control buttons. This functionality is included in the new version of the GFX50S firmware that will be released at the same time.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe use of a magnesium alloy lens barrel reduces the product’s weight, and the dust and weather resistant specifications, which also provide the ability to operate in temperatures down to -10°C, ensure that this new lens will serve as a trusted partner for professional photographers.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong style=\"color: #1b1919;font-family: Karla, Arial, Helvetica, sans-serif;font-size: 22px\"\u003eStrong Image Stabilization​\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdl class=\"js-featureSectionDL\"\u003e\n\u003cdd\u003e\n\u003csection class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-5331a37 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5331a37\" data-element_type=\"section\"\u003e\n\u003cdiv class=\"elementor-container elementor-column-gap-default\"\u003e\n\u003cdiv class=\"elementor-row\"\u003e\n\u003cdiv class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d24de2e\" data-id=\"d24de2e\" data-element_type=\"column\"\u003e\n\u003cdiv class=\"elementor-column-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-widget-wrap\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-94a74e7 elementor-widget elementor-widget-text-editor\" data-id=\"94a74e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"elementor-text-editor elementor-clearfix\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens is equipped with a powerful five-stop image stabilization function (CIPA guidelines). This allows photographers to make maximum performance of the GFX’s high image resolution even when taking telephoto shots where image shake might be obvious.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3\u003eVarious Functions​\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-bf1bec3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf1bec3\" data-element_type=\"section\"\u003e\n\u003cdiv class=\"elementor-container elementor-column-gap-default\"\u003e\n\u003cdiv class=\"elementor-row\"\u003e\n\u003cdiv class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fd34a9a\" data-id=\"fd34a9a\" data-element_type=\"column\"\u003e\n\u003cdiv class=\"elementor-column-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-widget-wrap\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-af7e6dd elementor-widget elementor-widget-text-editor\" data-id=\"af7e6dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"elementor-text-editor elementor-clearfix\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens’ functionality includes a focus limiter to enable faster autofocus speed by restricting focus range, focus pre-set for memorize focus settings previously set into the lens, and 4 focus control buttons located at the lens front enable to operate focus lock or autofocus.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003ch3 class=\"fs16 OpenSans-600-normal product-highlights-header\"\u003e\u003cstrong\u003eProduct Highlights\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul class=\"top-section-list\"\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eFUJIFILM G Mount\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003e197.5mm (35mm Equivalent)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eAperture Range: f4 to f32\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eOne Super ED Element, Two ED Elements\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eLinear AF Motor, Internal Focusing\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eOptical Image Stabilization\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cb\u003eFocus Pre-set Function Button\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eFluorine-Coated Front Element\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eDust- and Weather-Sealed Construction\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684754194730,"sku":"16576659","price":59299.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/fuji-gf-250mm.jpg?v=1781052822"},{"product_id":"fujifilm-xf-200mm-f2-r-lm-ois-wr-xf-1-4x-tc-f2-wr-teleconverter-mirrorless-camera-lens","title":"Fujifilm XF 200mm F2 R Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF 200mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eDistinguished by its long reach and bright design, the FUJIFILM XF 200mm f2 R LM OIS WR is a 305mm-equivalent lens further characterized by its sophisticated optical layout, fast performance, and apt image stabilization. Well-suited for sports, events, and wildlife photography, the impressive f2 maximum aperture suits working in a variety of lighting conditions and also promotes working with shallow depth of field and selective focus techniques. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe optical design features three extra-low dispersion elements, including one Super ED element, which help to achieve greater clarity and colour accuracy by controlling fringing and chromatic aberrations. A Super EBC coating is also used to suppress flare for improved contrast and colour rendering. Complementing the optics is a linear motor-based autofocus system, which offers fast, near-silent performance for both stills and video use.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e Additionally, a five stop-effective optical image stabilization system minimizes the appearance of camera shake for sharper results. Suiting the lens's use in inclement conditions, it is also weather-sealed to resist and dust and moisture and a fluorine coating has been applied to the front element.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn addition to the lens itself, the dedicated XF 1.4x TC f2 WR Teleconverter is also included in this kit, and extends the focal length by 1.4x to result in an equivalent 427mm focal length. This teleconverter maintains all automated functions and image stabilization, and its optical design incorporates one aspherical element to control distortion and spherical aberrations.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong style=\"color: #333333;, Times, serif;font-size: 16px\"\u003eThe telephoto prime lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 305mm equivalent focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNotably fast f2 maximum aperture affords greater control over depth of field for isolating subject matter and also suits working in low-light conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eThree extra-low dispersion elements, including one Super ED element, are used to greatly reduce colour fringing and chromatic aberrations in order to produce high clarity and colour fidelity.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eSuper EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and colour fidelity when working in strong lighting conditions.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLinear motor autofocus system delivers smooth, near-silent performance that is especially beneficial to video applications and when working in noise-sensitive areas. An additional mechanism also fixes the focus motor group in place when the camera is turned off to reduce any unwanted vibrations during storage or travel.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFocus range limiter switch allows you to constrain the focus range to between 16.4' to infinity or for the whole 5.9' to infinity range for more responsive focusing depending on the distance to your subject.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eFocus Pre-set Function instantly changes your focus position to a pre-selected position for faster focus switching.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eFocus Control button at the tip of the lens can be assigned to a desired focusing function of choice, including Focus Pre-set, AF-ON, or Focus Lock.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOptical stabilization system minimizes the appearance of camera shake by up to five stops to enable sharper imaging when shooting handheld or working with slower shutter speeds.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe lens body incorporates 17 distinct weather seals to protect against dust and moisture, and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA fluorine coating has been applied to the front lens element to guard against smudging, moisture, and dust.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFixed rotating tripod collar offers well-balanced support when working from a monopod or tripod. The tripod foot is also Arca-type compatible for direct mounting to tripod heads and also has 1\/4\" and 3\/8\" sockets for attaching to quick release plates.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF 200mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003cdiv class=\"js-featureSection\"\u003e\n\u003ch3 class=\"featureHeader c27 fs24\"\u003e\u003cstrong\u003eXF 1.4x TC F2 WR Teleconverter\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli class=\"featureHeader c27 fs24\"\u003e\u003cstrong style=\"color: #333333;, Times, serif;font-size: 16px\"\u003eIncluded with the 200mm f2 lens is the dedicated 1.4x teleconverter, which extends the effective focal length to 280mm, for an equivalent focal length of 427mm.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"featureHeader c27 fs24\"\u003e\u003cstrong\u003eOptical design has seven elements in four groups, including one aspherical element to reduce distortion and maintain high sharpness.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"featureHeader c27 fs24\"\u003e\u003cstrong\u003eRetains all AF, AE, and image stabilization functions of the 200mm f2 lens, as well as the same minimum focusing distance of 5.9'.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"featureHeader c27 fs24\"\u003e\u003cstrong\u003eRequires one additional stop of light, making the effective maximum aperture f2.8.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"featureHeader c27 fs24\"\u003e\u003cstrong\u003eTeleconverter adds an additional 0.6\" to the overall length of the lens system along with an additional 4.6 oz of weight.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdl class=\"js-featureSectionDL\"\u003e\n\u003cdd\u003e\n\u003ch3\u003e\u003cstrong\u003eOffering outstanding performance and beautiful bokeh\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm XF 200mm f2 R LM OIS WR Lens is made of 19 elements in 14 groups, including one large-diameter super ED lens element and two large-diameter ED lens elements to minimise chromatic aberration. High-precision polishing technology, developed for broadcast lenses, has been used to prepare the large-diameter lens elements to achieve outstanding image-resolving performance and creamy bokeh. This element is produced with an accuracy of less than 0.1μm High-speed AF is made possible thanks to the lightweight focus lens group and the use of linear motors.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eX-Mount Lens\/APS-C Format\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e305mm (35mm Equivalent)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAperture Range: f2 to f22\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOne Super ED Element \u0026amp; Two ED Elements\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e5-Stop Optical Image Stabilisation\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWeather-Sealed Construction\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eFocus Pre-set Button\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded 9-Blade Diaphragm\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eXF 1.4x TC F2 WR Teleconverter\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF 200mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003ePowerful image stabilisation performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifiulm XF 200mm f2 OIS WR lens offers 5.0-stop image stabilisation performance in accordance with CIPA. The lens recognizes shooting conditions, e.g. panning or on tripod, and automatically applies optimum image stabilization control.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eEasy AF operation\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cb\u003eFocus Pre-set Function* instantaneously changes the focus to a pre-set position to capture your main subject with ease without having to make focal readjustments.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFocus Range Selector switch limits the shooting distance range for autofocusing. Activating this function narrows down the range of shooting distance and delivers high-speed AF when shooting a subject at the distance of 5 meters or greater.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eThe Focus Control button* is positioned at the tip of the lens barrel. Use the Focus Select switch to assign a function of your choice, such as Focus Pre-set, AF-ON and Focus Lock.\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdl class=\"js-featureSectionDL\"\u003e\n\u003cdd\u003e\n\u003ch3\u003e\u003cstrong\u003eFast, silent, and highly accurate autofocus\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifiulm XF 200mm f2 uses linear motors to achieve fast, silent, and high-precision AF performance. There is also a new mechanism that fixes the focus motor group when the camera is not in use, which reduces any vibrations that may occur from the linear motors’ magnets being disengaged.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eAdvanced durability able to withstand various shooting conditions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifiulm XF 200mm f2 is lightweight yet robust, thanks to its magnesium alloy construction. The barrel is sealed at 17 places to make the lens resistant to dust, moisture, and low temperatures down to -10 degrees Celsius. The front lens element is coated with fluorine to repel water and dirt, adding extra durability so that the lens can be used outdoors with peace of mind. The matte silver colour reduces the risk of the lens overheating under intense summer temperatures. The paintwork is designed to diffuse light which prevents the lens from generating strong light reflections.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e\n\u003cdl class=\"js-featureSectionDL\"\u003e\n\u003cdd\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF 200mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e\n\u003cdl class=\"js-featureSectionDL\"\u003e\n\u003cdd\u003e\n\u003ch3\u003e\u003cstrong\u003eArca-Swiss compatible tripod mount\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe tripod mount features an Arca-Swiss compatible dovetail groove and also supports both 1\/4-inch and 3\/8-inch tripod screws.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003ePackaged with the high-performance XF1.4X TC F2 WR teleconverter\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThis high-performance teleconverter extends the focal length by 1.4 times while controlling aberrations when used wide open at an aperture of f2.0. When combined with the XF200mm f2 R LM OIS WR, the teleconverter provides the focal length equivalent to 427mm in the 35mm film format.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684754915626,"sku":"16586343","price":113899.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/fuji-200mm.jpg?v=1781052843"},{"product_id":"fujifilm-gf-23mm-f4-r-lm-wr-mirrorless-camera-lens","title":"Fujifilm GF 23mm f4 R Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm GF 23mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003ePresenting a super wide field of view, the GF 23mm f4 R LM WR from FUJIFILM is an ultra-wide 18mm-equivalent prime designed for the G-mount GFX camera system.\u003c\/strong\u003e\u003cb\u003e Ideally suited for architecture and interior photography, the lens's design employs a pair of aspherical elements to control distortion and spherical aberrations for accurate rendering, and a series of low dispersion elements are also featured for improved colour accuracy and clarity. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAdditionally, a Nano GI coating has been applied to suppress lens flare and ghosting for improved contrast and colour. Balancing the optical attributes, the lens also utilizes a linear AF motor with an internal focusing design for quick and quiet focusing performance, and a manual aperture ring also avails intuitive exposure adjustment and a Command position permits making camera-based aperture selections. Additionally, the lens is also dust-, freeze-, and weather-resistant for use in trying environmental conditions\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eIdeally suited for architectural, landscape, and interior photography, this wide-angle prime lens offers an 18mm equivalent focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe 15 elements in 12 groups optical design incorporates a pair of aspherical elements to reduce spherical aberrations and distortions for cleaner, more realistic rendering and sharper image quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eTwo extra-low dispersion elements and one Super ED element are also featured to control colour fringing and chromatic aberrations for improved colour fidelity and clarity.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eA Nano GI coating has been applied to individual elements to suppress surface reflections, flare, and ghosting for improved contrast and colour accuracy when working in strong lighting conditions.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA linear AF motor is used for quick, quiet focusing performance and an internal focusing mechanism maintains the overall length of the lens during operation and also produces consistent optical performance throughout the focusing range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe GF 23mm f4 R LM WR from Fujifilm is a wide-angle lens for Fujifilm Medium Format GFX cameras ideally suited to architecture and landscape photography.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens's design employs a pair of aspherical elements to control distortion and spherical aberrations for accurate rendering, and a series of low dispersion elements are also featured for improved colour accuracy and clarity. Also, a Nano GI coating suppresses lens flare and ghosting for improved contrast and colour.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA linear AF motor with an internal focusing design allows for quick and quiet focusing performance, and a manual aperture ring also avails intuitive exposure adjustment and a Command position permits making camera-based aperture selections. Additionally, the lens is also dust-, freeze-, and weather-resistant for use in trying environmental conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm GF 23mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eWide-angle prime lens for architecture and landscape photography\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePresenting a truly wide-angle perspective, the Fujifilm GF 23mm f4 R LM WR is an 18mm equivalent lens for the G-mount GFX camera system. It is well-suited for landscape, architecture, and reportage applications, and its weather-sealed construction enables its use in harsh environments. Additionally, for simplified handling, the manual aperture ring features a C (Command) position to permit camera-based adjustment over aperture values.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdl class=\"js-featureSectionDL\"\u003e\n\u003cdd\u003e\n\u003cp class=\"fs16 OpenSans-600-normal product-highlights-header\"\u003e\u003cstrong\u003eProduct Highlights\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"top-section-list\" data-selenium=\"highlightList\"\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eFUJIFILM G Mount\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003e18mm (35mm Equivalent)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eAperture Range: f4 to f32\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eOne Super ED and Three ED Elements\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eTwo Aspherical Elements\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eNano GI Coating\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eLinear AF Motor, Internal Focusing\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eDust- and Weather-Sealed Construction\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eCommand Position on Aperture Ring\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eRounded Nine-Blade Diaphragm\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684759044394,"sku":"16546020","price":50999.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/1493321764000_1333204.jpg?v=1781052856"},{"product_id":"fujifilm-gf-45mm-f2-8-r-wr-camera-lens","title":"Fujifilm GF 45mm f2.8 Mirrorless Camera Lens","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm GF 45mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eOffering a versatile wide-angle perspective, the GF 45mm f2.8 R WR from FUJIFILM is a 36mm equivalent lens for the G-mount GFX camera system. With a slightly wider-than-normal field of view, this lens is ideal for everyday shooting and its f2.8 maximum aperture suits working in difficult lighting conditions. Its optical design incorporates one aspherical element and two extra-low dispersion elements to reduce both spherical and chromatic aberrations for improved sharpness and clarity.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eA Nano GI coating has also been applied to individual elements to suppress lens flare and ghosting for greater contrast and colour accuracy. Contributing to its flexibility, the lens also features a dust-, freeze-, and weather-resistant construction for use in inclement conditions. Additionally, a manual aperture ring is featured for intuitive, tactile adjustment over exposure settings, and a Command position can also be set for camera-based control over the aperture.\u003c\/b\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_BGP5ZCbKOY\"\u003e\n\u003cdiv class=\"descriptionAsTitle_BGP5ZCbKOY\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html text_BGP5ZCbKOY\"\u003e\u003cstrong\u003eGeneral wide-angle prime lens offers a 36mm equivalent focal length to realize a comfortable field of view for working with a variety of subjects.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html text_BGP5ZCbKOY\"\u003e\u003cstrong\u003eBright f2.8 maximum aperture benefits working in low-light conditions as well as enables a high degree of control over depth of field.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html text_BGP5ZCbKOY\"\u003e\u003cstrong\u003eOne aspherical element reduces distortion and spherical aberrations for improved sharpness and clear rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html text_BGP5ZCbKOY\"\u003e\u003cb\u003eTwo extra-low dispersion elements suppress chromatic aberrations and colour fringing for greater colour accuracy and clarity.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html text_BGP5ZCbKOY\"\u003e\u003cb\u003eNano GI coating Minimizes lens flare and ghosting for improved contrast and colour fidelity when working in strong lighting conditions.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html text_BGP5ZCbKOY\"\u003e\u003cstrong\u003eAn internal focusing mechanism affords quick autofocus performance, maintains the overall length of the lens during operation, and also produces consistent optical performance throughout the focusing range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html text_BGP5ZCbKOY\"\u003e\u003cstrong\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html text_BGP5ZCbKOY\"\u003e\u003cstrong\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html text_BGP5ZCbKOY\"\u003e\u003cstrong\u003eBrass lens mount is durable and rigid for long-lasting use and mounting accuracy.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html text_BGP5ZCbKOY\"\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684759765290,"sku":"16559170","price":32899.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-GF-45mm-f2.8-R-WR-1.jpg?v=1781052866"},{"product_id":"fujifilm-xf-8-16mm-f2-8-r-lm-wr-mirrorless-camera-lens","title":"Fujifilm XF 8-16mm f2.8 Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF 8-16mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003cp\u003e\u003cb\u003eAn ultra-wide zoom characterized by a bright and advanced optical design, the XF 8-16mm f2.8 R LM WR from FUJIFILM is a 12-24mm-equivalent lens featuring a constant f2.8 maximum aperture for consistent performance throughout the zoom range. The optical layout comprises six extra-low dispersion elements, including three Super ED elements, which help to virtually eliminate chromatic aberrations and colour fringing for greater clarity and colour accuracy. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFour aspherical elements are also used to suppress distortion, curvature of field, and spherical aberrations for improved sharpness. Also, a Nano-GI coating helps to control ghosting and flare for enhanced contrast and colour fidelity when working in strong lighting conditions. Complementing the optics is a refined linear motor, which affords quick and quiet autofocus performance, and the lens body is weather-sealed in 11 distinct places to support working in trying environmental conditions.\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eImpressively wide zoom is designed for FUJIFILM X-mount mirrorless cameras and provides a 12-24mm equivalent focal length range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eConstant f\/2.8 maximum aperture offers consistent performance throughout the zoom range and excels when working in difficult lighting conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eSix extra-low dispersion elements, including three Super ED elements, are used to greatly reduce colour fringing and chromatic aberrations in order to produce high clarity and colour fidelity throughout the zoom range.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFour aspherical elements control distortion, curvature of field, and spherical aberrations, which helps to improve sharpness and realize more accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNano-GI (Gradient Index) coating has been applied to lens elements and alters the refractive index between the glass and air in order to better suppress lens flare and ghosting for diagonal incident light.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLinear motor autofocus system delivers smooth, near-silent performance that is especially beneficial to video applications and when working in noise-sensitive areas.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe lens body incorporates extensive weather sealing to protect against dust and moisture, and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF 8-16mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm XF 8-16mm f2.8 R LM WR is a fast ultra-wide-angle zoom lens that has a constant maximum aperture of f2.8 and is equivalent to 12-24mm in the 35mm format. It complements the other constant f2.8 zoom lenses (XF16-55mm f2.8 R LM WR and XF50-140mm f2.8 R LM OIS WR) to create a premium trio of lenses that cover the focal lengths equivalent from 12mm all the way to 213mm in the 35mm format. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens’ outstanding edge-to-edge image-resolving performance and f2.8 maximum aperture make this product a perfect choice for landscape and architecture photography with an emphasized sense of perspective, interior photography at restaurants and hotels, as well as nightscape and astrophotography.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdl class=\"js-featureSectionDL\"\u003e\n\u003cdd\u003e\n\u003cp class=\"fs16 OpenSans-600-normal product-highlights-header\"\u003e\u003cstrong\u003eProduct Highlights\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"top-section-list\" data-selenium=\"highlightList\"\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eX-Mount Lens\/APS-C Format\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003e12-24mm (35mm Equivalent)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eAperture Range: f2.8 to f22\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eFour Aspherical Elements\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eThree Super ED and Three ED Elements\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eNano-GI Coating\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eLinear Autofocus Motor\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eWeather-Sealed Construction\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eRounded 9-Blade Diaphragm\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e\n\u003ch3\u003e\u003cstrong\u003eUltra-wide angle zoom with a constant maximum aperture of f2.8\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIn order to provide an ultra-wide angle zoom of 8-16mm (equivalent to 12-24mm in 35mm format) at a constant maximum aperture of f2.8, this lens uses an impressive 20 elements in 13 groups. This includes four aspherical lens elements to control distortion and spherical aberration, and six ED lens elements including three super ED elements to control lateral chromatic aberration. This design results in advanced image-resolving performance across the zoom range while maintaining a constant maximum aperture of f2.8.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eField curvature correction mechanism\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIn order to correct field curvature, typically found with ultra-wide angle lenses, this lens features a correction element which adjusts according to the position of the zoom in order to achieve edge-to-edge sharpness.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF 8-16mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eDouble Nano-GI Coating\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe rear surface of the two front lens elements is treated with Nano-GI coating to eliminate ghosting and flare, caused by oblique light, creating clear images.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSilent and fast autofocus\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens uses linear motors for autofocus to achieve quiet and ultra-fast AF.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eAdvanced construction that withstands various shooting conditions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe barrel is sealed at 11 places to make the lens resistant to dust, moisture, and low temperatures down to -10 degrees Celsius. The front lens element is coated with fluorine to repel water and dirt, adding extra durability so that the lens can be used outdoors with peace of mind.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684760322346,"sku":"16591570","price":30099.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/816mm.jpg?v=1781052876"},{"product_id":"fujifilm-gf-100-200mm-f5-6-r-lm-ois-wr-mirrorless-camera-lens","title":"Fujifilm GF 100-200mm f5.6 Mirrorless Camera Lens","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm GF 100-200mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eCovering a flexible range of medium telephoto focal lengths, the FUJIFILM GF 100-200mm f5.6 R LM OIS WR is a versatile zoom, well-suited for a variety of subjects from portraiture to landscapes. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOffering a 79-158mm equivalent focal length, this lens is also characterized by its constant f5.6 maximum aperture to maintain consistent brightness throughout the zoom range.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe optical design incorporates two Super ED elements and one aspherical element, which minimize both chromatic and spherical aberrations for improved clarity, colour accuracy, and sharpness.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBalancing the optical attributes, this lens is also distinguished by its five stop-effective image stabilization system that minimizes the appearance of camera shake for sharper handheld imagery. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA linear autofocus motor is also used to deliver fast, near-silent focusing performance to benefit both photos and videos. Additionally, the lens also features a dust-, freeze-, and weather-resistant construction to suit working in trying environmental conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eA versatile zoom for portraiture to landscapes\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCovering a flexible range of medium telephoto focal lengths, the Fujifilm GF 100-200mm f5.6 R LM OIS WR is a versatile zoom, well-suited for a variety of subjects from portraiture to landscapes. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOffering a 79-158mm equivalent focal length, this lens is also characterized by its constant f5.6 maximum aperture to maintain consistent brightness throughout the zoom range. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe optical design incorporates two Super ED elements and one aspherical element, which minimise both chromatic and spherical aberrations for improved clarity, colour accuracy, and sharpness.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBalancing the optical attributes, this lens is also distinguished by its five stop-effective image stabilization system that minimises the appearance of camera shake for sharper handheld imagery. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA linear autofocus motor is also used to deliver fast, near-silent focusing performance to benefit both photos and videos. Additionally, the lens also features a dust-, freeze-, and weather-resistant construction to suit working in trying environmental conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003carticle class=\"content_sF4U0te87jYBdVZ2QLY5G\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm GF 100-200mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eMedium telephoto zoom lens offers a 79-158mm equivalent focal length to realize a narrow field of view to suit wildlife and portraiture applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eConstant f5.6 maximum aperture offers consistent performance throughout the zoom range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eTwo Super ED elements greatly reduce chromatic aberrations and colour fringing throughout the zoom range for greater clarity and colour accuracy.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOne aspherical element controls field curvature, distortion, and spherical aberrations in order to maintain a high degree of sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA linear AF motor is used for quick, quiet focusing performance to suit both photo and video applications. Additionally, an updated mechanism also fixes the linear motor position when turning the camera off so the focus position remains the same.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA focus limiter switch lets you adjust the focusing range from 2' to infinity or from 16.4' to infinity for faster-focusing performance when working with distant subjects.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOptical Image Stabilization system compensates for up to five stops of camera shake to help realize sharper imagery when shooting handheld.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA physical aperture ring allows for intuitive adjustment over exposure settings and incorporates a C (Command) position to permit a camera-based aperture setting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDust- and weather-sealed magnesium-alloy construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCompatible with optional GF 1.4X TC WR Teleconverter, which extends the focal length to 140-280mm for even greater reach.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684817568042,"sku":"16605618","price":27789.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-GF-100-200mm-f5.6-R-LM-OIS-WR.2.jpg?v=1781053485"},{"product_id":"fujifilm-xf-16-80mm-f4-r-ois-wr-mirrorless-camera-lens","title":"Fujifilm XF 16-80mm f4 R Mirrorless Camera Lens","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 16-80mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003cp\u003e\u003cstrong\u003eWell-suited for a wide variety of shooting situations, the FUJIFILM XF 16-80mm f4 R OIS WR is a versatile 24-120mm-equivalent zoom, spanning wide-angle to medium-telephoto, and featuring a constant f4 maximum aperture. Complementing this flexible design is an advanced optical layout, which includes a trio of aspherical elements and one ED aspherical element that help to minimize a variety of aberrations in order to produce high sharpness and clarity. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eA Super EBC coating also improves contrast and colour neutrality by reducing flare and ghosting when working in strong lighting conditions. Also benefitting use in a variety of situations is a quick and quiet autofocus system along with a six stop-effective image stabilization system that minimizes the appearance of camera shake. Additionally, the lens is fully weather-sealed for working in inclement conditions.\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eStandard zoom is designed for APS-C-format Fujifilm X-mount mirrorless cameras and offers a 24-120mm equivalent focal length range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eOne extra-low dispersion aspherical element is used greatly reduce colour fringing and chromatic aberrations in order to produce high clarity and colour fidelity throughout the zoom range.\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eThree aspherical elements control distortion and spherical aberrations, which helps to improve sharpness and realize more accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eA Super EBC (Electron Beam Coating) coating has been applied to the entire surface of each element to for controlling ghosting and flare for greater contrast and colour accuracy.\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eQuick and quiet autofocus performance benefits both stills and video applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eAn advanced Optical Image Stabilization system minimizes the appearance of camera shake by up to six stops to enable sharper imaging when working with longer focal lengths or slower shutter speeds.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eWeather-sealed lens body protects against dust and moisture, and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing out-of-focus quality to benefit the use of selective focus and shallow depth of field techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e6.0-stop OIS image stabilisation\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cb\u003eThe Fujifilm XF 16-80mm f4 R OIS WR zoom lens features a powerful optical image stabilisation system rated at 6.0-stops; greatly reducing camera shake prone in slow shutter speed shooting, making shooting low light shooting and long exposures near effortless.\u003c\/b\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 16-80mm \u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eExceptional lens quality\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cb\u003eThe Fujifilm XF 16-80mm zoom lens consists of 16 elements in 12 groups, including three aspherical lens elements and one ED aspherical lens. The aspherical lens elements reduce field curvature and spherical aberration, providing sharpness across the frame; and an ED aspherical lens as an OIS lens reduces aberration fluctuation due to stabilization. Additionally, a Super EBC (Electron Beam Coating) coating has been applied to the entire surface of each element to minimize ghosting and flare for greater contrast and colour accuracy.\u003c\/b\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWeather-resistant construction\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens barrel is sealed at 10 locations, making the lens dust and weather-resistant, and capable of operating at temperatures as low as -10°C. Mounting the lens on a weather-resistant mirrorless digital camera such as the X-Pro2, X-T1, X-T2, X-T3, and X-H1 allows users to shoot in light rain or a dusty environment outdoors with peace of mind.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eOther features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eA quick and near-silent internal stepping autofocus motor that drives small and light focusing elements.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSmall and lightweight. Measuring Φ84x48mm and weighing only 335g\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe minimum focus distance of 35cm\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA rounded nine-blade aperture diaphragm provides pleasant bokeh on out of focus areas.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMagnification of 0.25x\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWell-suited for a wide variety of shooting situations, the Fujifilm XF 16-80mm f4 R OIS WR is a versatile 24-120mm-equivalent zoom, spanning wide-angle to medium-telephoto, and featuring a constant f4 maximum aperture. Its advanced optical layout includes a trio of aspherical elements and one ED aspherical element that help to minimise a variety of aberrations in order to produce high sharpness and clarity. A Super EBC coating also improves contrast and colour neutrality by reducing flare and ghosting when working in strong lighting conditions. Additionally, a quick and quiet AF system along with a six stop-effective image stabilisation system minimises the appearance of camera shake. The lens is fully weather-sealed for working outdoors.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eX-Mount Lens\/APS-C Format\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e24-120mm (35mm Equivalent)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAperture Range: f4 to f22\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOne ED Aspherical Element\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eCompact zoom with a constant f\/4 aperture and 6.0-stop OIS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\u003cstrong\u003eThe Fujinon XF16-80mm f\/4 R OIS WR has a maximum aperture value of f4 throughout the focal length of 16-80mm (equivalent to 24-122mm in the 35mm film format). This lens has a minimum shooting distance of 35cm over the entire zoom range, which gives a maximum shooting magnification of 0.25x. The compact and lightweight lens weighs only 440 g which is approximately 40% lighter than an equivalent lens for a 35mm format system. When attached to an X-T3 the kit weighs only 979 g and 823 g when combined with X-T30, making it the ultimate travel combination. This new standard zoom lens features 6.0-stop OIS, meaning you can comfortably shoot in a wide variety of situations from a night scene or indoors without worrying about camera shake.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 16-80mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eCompact, lightweight and stylish design for superior operability\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\u003cstrong\u003eThe compact 5x zoom lens weighs just 440 g for excellent portability. In addition, the total length is the compact size of 88.9 mm. Approximately 40% lighter than a full size 5x zoom lens. Metal aspects of the exterior achieve a stylish look that gives additional quality and durability. The zoom, aperture and focus rings have just the right amount of torque for better handling.\u003c\/strong\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003ePowerful OIS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\u003cstrong\u003eIt has the strongest OIS performance equivalent to 6.0 CIPA-guideline standard. The camera automatically detects when it is fixed to a tripod or when panning, and adjusts accordingly.\u003c\/strong\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eFast \u0026amp; silent autofocus\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\u003cstrong\u003eThe lens uses the internal focus AF system that drives smaller and lighter focusing elements. It uses a stepping motor, known for its quiet operation and accuracy, to achieve fast and silent autofocus.\u003c\/strong\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eAdvanced construction\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\u003cstrong\u003eThe lens barrel is sealed at 10 locations making the lens dust and weather resistant and capable of operating at temperatures as low as -10°C. Mounting it on weather-resistant mirrorless digital cameras such as X-Pro2, X-T1, X-T2, X-T3 and X-H1 allows you to shoot in light rain or a dusty environment outdoors with peace of mind.\u003c\/strong\u003e\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684819271978,"sku":"16635613","price":14299.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/1680.jpg?v=1781053499"},{"product_id":"fujifilm-xf-16mm-f2-8-r-wr-black-mirrorless-camera-lens","title":"Fujifilm XF 16mm f2.8 R WR Black Mirrorless Camera Lens","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 16mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eContinuing FUJIFILM's series of compact, portable primes, the black XF 16mm f2.8 R WR is a 24mm-equivalent wide-angle lens, well-suited to landscape, nature, and architectural shooting. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIts f2.8 maximum aperture balances size and speed and is suitable for working in available lighting conditions while also limiting the overall size and weight of the lens for everyday use. The optical design features two aspherical elements to reduce distortion and spherical aberrations in order to produce greater sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e A Super EBC coating is also used to control flare and ghosting for improved contrast and colour fidelity when working in bright and backlit conditions. Complementing the optics is a stepping motor, along with an internal focusing design, which provides quick and especially quiet focusing performance. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdditionally, the lens is weather-sealed to suit working in inclement conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 16mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cdiv class=\"title_3Dx0bIfIE-IxSQhNjp7-Yp\" data-selenium=\"sellingPointsTitle\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul class=\"list_22p_DbxsLr4MV-m3EOA_5T\"\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eX-Mount Lens\/APS-C Format\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003e24mm (35mm Equivalent)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eAperture Range: f2.8 to f22\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eTwo Aspherical Elements\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eA prime wide-angle lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 24mm equivalent focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eModerately bright f2.8 maximum aperture suits working in available light conditions and also helps to maintain a compact form factor.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eTwo aspherical elements limit distortion and spherical aberration in order to realize greater sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e\u003cb\u003eSuper EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and colour fidelity when working in strong lighting conditions. \u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eStepping motor, along with an internal focusing design, affords fast and quiet autofocus performance that benefits both stills and video applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eThe lens body incorporates weather sealing to protect against dust and moisture, and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm XF 16mm f2.8 R WR Lens is an ultra-wide-angle fixed lens, well kitted for X-mount APS-C size camera's. The portable lens provides a focal length equivalent to 24mm, along with an amazing and maximum aperture of f2.8 to ensure that you capture the best image results.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe portable and lightweight design sports an advanced inner focusing system, driven by a stepping motor to achieve a much faster and quieter autofocusing; and 10 lens elements in 8 groups, along with two aspherical elements to achieve accurate rendering and sharpness throughout each and every image captured.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e Applied to the elements are super EBC coating to effectively reduce distortion and spherical aberration, also being a great help at rendering great image results. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOther features of this compact Fujifilm XF 16mm f2.8 R WR Lens includes weather sealing to protect it against dust and moisture, allowing you to also operate in inclement conditions and freezing temperatures as low as -10C; and a rounded nine-blade diaphragm that contributes to beautiful bokeh quality.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 16mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eHigh Resolution Performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWith a maximum f2.8 aperture, the Fujifilm XF 16mm f2.8 R WR Lens will definitely deliver high image resolution from the center of the screen to every corner of the image, and still maintaining its high performance. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens construction consists of 10 elements in eight groups, along with two aspherical elements to ensure that sharpness is top priority in every image, and to achieve accurate rendering.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eCompact, Lightweight Construction\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWith an extremely lightweight construction weighing only at 155g and 45.4mm in length, makes it the widest and most of all the most compact lens in Fujifilm prime lens series. The design of the Fujifilm XF 16mm f2.8 R WR Lens features a metal exterior, being similar to the XF 23mm f2.0 lens and the XF 50mm f2.0 lens.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eStepping Motor for Fast \u0026amp; Silent Autofocus\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm XF 16mm f2.8 R WR Lens adopts an advanced inner focusing system that consists of a stepping motor to drive lightweight focusing elements, to deliver an extremely fast, and silent autofocus performance being a great advantage to both photography and videography purposes.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWeather-Sealed Construction\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe design of the Fujifilm XF 16mm f2.8 R WR Lens allows you to photograph in inclement weather conditions, as its weather-sealed at nine points around the barrel making the construction weather and dust resistant. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThanks to it sealing points and construction, the Fujifilm XF 16mm f2.8 R WR Lens is capable of operating in temperatures as low as -10C.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 16mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eA compact, portable prime for landscapes, nature \u0026amp; architecture\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe XF 16mm has an f2.8 maximum aperture balances size and speed and is suitable for working in available lighting conditions while also limiting the overall size and weight of the lens for everyday use. The optical design features two aspherical elements to reduce distortion and spherical aberrations in order to produce greater sharpness and accurate rendering. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA Super EBC coating is also used to control flare and ghosting for improved contrast and colour fidelity when working in bright and backlit conditions. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eComplementing the optics is a stepping motor, along with an internal focusing design, which provides quick and especially quiet focusing performance. Additionally, the lens is weather-sealed to suit working in inclement conditions.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684822417706,"sku":"16611667","price":7599.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/161.jpg?v=1781053541"},{"product_id":"fujifilm-instax-mini-monochrome-10-sheets-instant-camera-film","title":"Fujifilm Instax Mini Monochrome Film","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujiFilm Instax Mini Monochrome 10 sheets Instax Film\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cb\u003eThis single pack of FUJIFILM INSTAX Mini Monochrome Instant Film contains 10 sheets of instant black \u0026amp; white film that is compatible for use with the FUJIFILM INSTAX Mini series of cameras or INSTAX SHARE printers. This film features neutral grey tonality and normal contrast with natural shadow and highlight response when used under daylight or electronic flash lighting conditions. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA refined grain structure provides high image sharpness and clarity as well as a versatile ISO 800 film speed for use with a wide variety of subjects. Each sheet of film produces a 2.4 x 1.8\" glossy image area that is surrounded by a simple white border. Quick, instant developing is possible when working in temperatures between 41-104°F.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"title_3Dx0bIfIE-IxSQhNjp7-Yp\" data-selenium=\"sellingPointsTitle\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul class=\"list_22p_DbxsLr4MV-m3EOA_5T\"\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eFor FUJIFILM INSTAX Mini Cameras\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eCredit Card-Sized Prints\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eISO 800\/30°\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eDaylight-Balanced Film\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684826841386,"sku":"16531958","price":239.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/FujiFilm-Instax-Mini-Monochrome-10-pack-main.jpg?v=1781053622"},{"product_id":"fujifilm-gf-45-100mm-f4-r-lm-ois-wr-mirrorless-camera-lens","title":"Fujifilm GF 45-100mm f4 Mirrorless Camera Lens","description":"\u003ch1 class=\"title_3bJZzlB3PKkE_8ajs9mroe\" data-selenium=\"productTitle\"\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm GF 45-100mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003ePrized for its versatility, the FUJIFILM GF 45-100mm f4 R LM OIS WR is a standard zoom covering a useful wide-angle to portrait-length range to suit working in a variety of situations. Complementing this flexible range is a high-performance optical design that includes a Super ED element, an ED element, and three aspherical elements, which all contribute to reducing a variety of aberrations in order to achieve greater sharpness and clarity. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBalancing the optics, this lens is also distinguished by its five stop-effective image stabilization system that minimizes the appearance of camera shake for sharper handheld imagery. A linear autofocus motor is also used to deliver fast, near-silent focusing performance to benefit both photos and videos. Additionally, the lens also features a dust-, freeze-, and weather-resistant construction to suit working in trying environmental conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003csection class=\"has_eae_slider elementor-element elementor-element-845aeb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"845aeb8\"\u003e\n\u003cdiv class=\"elementor-container elementor-column-gap-default\"\u003e\n\u003cdiv class=\"elementor-row\"\u003e\n\u003cdiv class=\"has_eae_slider elementor-element elementor-element-014ddc5 elementor-column elementor-col-100 elementor-top-column\" data-id=\"014ddc5\"\u003e\n\u003cdiv class=\"elementor-column-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-widget-wrap\"\u003e\n\u003csection class=\"has_eae_slider elementor-element elementor-element-71459d9 box_oneside elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"71459d9\"\u003e\n\u003cdiv class=\"elementor-container elementor-column-gap-default\"\u003e\n\u003cdiv class=\"elementor-row\"\u003e\n\u003cdiv class=\"has_eae_slider elementor-element elementor-element-5fe22b2 elementor-column elementor-col-100 elementor-inner-column\" data-id=\"5fe22b2\"\u003e\n\u003cdiv class=\"elementor-column-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-widget-wrap\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-beb78a7 elementor-widget elementor-widget-heading\" data-id=\"beb78a7\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch2 class=\"elementor-heading-title elementor-size-default\"\u003e\u003cstrong\u003eCompact zoom with a constant F4 aperture and 5.0-stop OIS\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-e896958 elementor-widget elementor-widget-text-editor\" data-id=\"e896958\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"elementor-text-editor elementor-clearfix\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe standard zoom “FUJINON Lens GF45-100F4 R LM OIS WR” is designed for the GFX Large Format\u003csup\u003e*1\u003c\/sup\u003e Camera System and covers some of the most frequently used focal lengths by photographers. The GF45-100mmF4 R LM OIS WR lens has an equivalent focal length range of 36mm and 79mm on a smaller 35mm format system, a maximum aperture of F4 and is a natural fit with two other GF Zoom Lenses, GF32-64mmF4 R LM WR and GF100-200mmF5.6 R LM OIS WR. Together, these three lenses provide photographers with a broad range of focal lengths, accommodating a wide range of shooting styles, enabling them to be more versatile and creative.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"has_eae_slider elementor-element elementor-element-7c901e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"7c901e5\"\u003e\n\u003cdiv class=\"elementor-container elementor-column-gap-default\"\u003e\n\u003cdiv class=\"elementor-row\"\u003e\n\u003cdiv class=\"has_eae_slider elementor-element elementor-element-04bfe3e elementor-column elementor-col-100 elementor-top-column\" data-id=\"04bfe3e\"\u003e\n\u003cdiv class=\"elementor-column-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-widget-wrap\"\u003e\n\u003csection class=\"has_eae_slider elementor-element elementor-element-41eee46 box_oneside elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"41eee46\"\u003e\n\u003cdiv class=\"elementor-container elementor-column-gap-default\"\u003e\n\u003cdiv class=\"elementor-row\"\u003e\n\u003cdiv class=\"has_eae_slider elementor-element elementor-element-1a37625 elementor-column elementor-col-100 elementor-inner-column\" data-id=\"1a37625\"\u003e\n\u003cdiv class=\"elementor-column-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-widget-wrap\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-71baae1 elementor-widget elementor-widget-heading\" data-id=\"71baae1\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch2 class=\"elementor-heading-title elementor-size-default\"\u003e\u003cstrong\u003eAstonishing image resolving power and wide tonal reproduction\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f64e515 elementor-widget elementor-widget-text-editor\" data-id=\"f64e515\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"elementor-text-editor elementor-clearfix\"\u003e\u003cb\u003eGF 45-100mm F4 R LM OIS WR consists of 16 elements in 12 groups, including three aspherical elements, one Super ED element and one ED element to effectively control spherical aberration, field curvature and chromatic aberration. This minimizes the negative effects of various forms of aberration, such as luminance shift and colour bleeding, to deliver astonishing image sharpness.\u003c\/b\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"has_eae_slider elementor-element elementor-element-e837c56 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"e837c56\"\u003e\n\u003cdiv class=\"elementor-container elementor-column-gap-default\"\u003e\n\u003cdiv class=\"elementor-row\"\u003e\n\u003cdiv class=\"has_eae_slider elementor-element elementor-element-6607757 elementor-column elementor-col-100 elementor-top-column\" data-id=\"6607757\"\u003e\n\u003cdiv class=\"elementor-column-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-widget-wrap\"\u003e\n\u003csection class=\"has_eae_slider elementor-element elementor-element-19e84c1 box_oneside elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"19e84c1\"\u003e\n\u003cdiv class=\"elementor-container elementor-column-gap-default\"\u003e\n\u003cdiv class=\"elementor-row\"\u003e\n\u003cdiv class=\"has_eae_slider elementor-element elementor-element-c361435 elementor-column elementor-col-100 elementor-inner-column\" data-id=\"c361435\"\u003e\n\u003cdiv class=\"elementor-column-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-widget-wrap\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-7626f7f elementor-widget elementor-widget-heading\" data-id=\"7626f7f\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch3 class=\"elementor-heading-title elementor-size-default\"\u003e\u003cstrong\u003eCompact and lightweight Large Format standard zoom\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-c3e54c3 elementor-widget elementor-widget-text-editor\" data-id=\"c3e54c3\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"elementor-text-editor elementor-clearfix\"\u003e\u003cstrong\u003eWeighing 2.2lb (1,005g), measuring 5.69in (144.5mm) long, and having a diameter of 3.66in (93mm), the lens is extremely portable and compact despite being a 2.2x zoom for a Large Format camera system.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"has_eae_slider elementor-element elementor-element-10fd294 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"10fd294\"\u003e\n\u003cdiv class=\"elementor-container elementor-column-gap-default\"\u003e\n\u003cdiv class=\"elementor-row\"\u003e\n\u003cdiv class=\"has_eae_slider elementor-element elementor-element-a03c873 elementor-column elementor-col-100 elementor-top-column\" data-id=\"a03c873\"\u003e\n\u003cdiv class=\"elementor-column-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-widget-wrap\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-6a3c57b elementor-widget elementor-widget-heading\" data-id=\"6a3c57b\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm GF 45-100mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3 class=\"elementor-heading-title elementor-size-default\"\u003e\u003cstrong\u003eFast, quiet and highly-accurate AF\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-1f90175 elementor-widget elementor-widget-text-editor\" data-id=\"1f90175\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"elementor-text-editor elementor-clearfix\"\u003e\u003cstrong\u003eThe use of an Internal Focusing system has reduced the size and weight of the focusing group, which is driven by a linear motor to achieve fast, quiet and highly accurate AF.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"has_eae_slider elementor-element elementor-element-675e976 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"675e976\"\u003e\n\u003cdiv class=\"elementor-container elementor-column-gap-default\"\u003e\n\u003cdiv class=\"elementor-row\"\u003e\n\u003cdiv class=\"has_eae_slider elementor-element elementor-element-7cbca5d elementor-column elementor-col-100 elementor-top-column\" data-id=\"7cbca5d\"\u003e\n\u003cdiv class=\"elementor-column-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-widget-wrap\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-31a8305 elementor-widget elementor-widget-heading\" data-id=\"31a8305\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch3 class=\"elementor-heading-title elementor-size-default\"\u003e\u003cstrong\u003ePowerful image stabilization\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-db72ef2 elementor-widget elementor-widget-text-editor\" data-id=\"db72ef2\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"elementor-text-editor elementor-clearfix\"\u003e\u003cstrong\u003eThe lens is equipped with five stop image stabilization (CIPA guidelines), allowing photographers to make the most of the high-resolution sensors found in GFX System Cameras, especially when making images hand-held.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"has_eae_slider elementor-element elementor-element-1763632 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"1763632\"\u003e\n\u003cdiv class=\"elementor-container elementor-column-gap-default\"\u003e\n\u003cdiv class=\"elementor-row\"\u003e\n\u003cdiv class=\"has_eae_slider elementor-element elementor-element-aad665f elementor-column elementor-col-100 elementor-top-column\" data-id=\"aad665f\"\u003e\n\u003cdiv class=\"elementor-column-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-widget-wrap\"\u003e\n\u003csection class=\"has_eae_slider elementor-element elementor-element-34c2ef1 box_oneside elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"34c2ef1\"\u003e\n\u003cdiv class=\"elementor-container elementor-column-gap-default\"\u003e\n\u003cdiv class=\"elementor-row\"\u003e\n\u003cdiv class=\"has_eae_slider elementor-element elementor-element-647209f elementor-column elementor-col-100 elementor-inner-column\" data-id=\"647209f\"\u003e\n\u003cdiv class=\"elementor-column-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-widget-wrap\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-e50a9d6 elementor-widget elementor-widget-heading\" data-id=\"e50a9d6\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch3 class=\"elementor-heading-title elementor-size-default\"\u003e\u003cstrong\u003eHighly robust design that withstands various shooting conditions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-e21b5ec elementor-widget elementor-widget-text-editor\" data-id=\"e21b5ec\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"elementor-text-editor elementor-clearfix\"\u003e\u003cstrong\u003eThe lens has 11 seals for dust and weather resistance to allow for peace of mind in tough environments, allowing for operation at temperatures down to -10 degrees Celsius \/ 14 degrees Fahrenheit.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-a46eb85 box_default-center elementor-widget elementor-widget-image\" data-id=\"a46eb85\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"elementor-image\"\u003e\n\u003cfigure class=\"wp-caption\"\u003e\u003cfigcaption class=\"widget-image-caption wp-caption-text\"\u003e\u003cstrong\u003eWeather-sealed at locations shown in green, for additional protection against the weather.\u003c\/strong\u003e\u003c\/figcaption\u003e\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eStandard zoom offers a 36-79mm equivalent focal length to realize a versatile range of fields of view to suit a wide variety of shooting applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eConstant f4 maximum aperture offers consistent performance throughout the zoom range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eOne Super ED element and one ED element greatly reduce chromatic aberrations and colour fringing throughout the zoom range for greater clarity and colour accuracy.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eThree aspherical elements control field curvature, distortion, and spherical aberrations in order to maintain a high degree of sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eA linear AF motor is used for quick, quiet focusing performance to suit both photo and video applications. Also, an internal focusing design maintains the overall length of the lens during focusing and promotes quicker focusing movement.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eOptical Image Stabilization system compensates for up to five stops of camera shake to help realize sharper imagery when shooting handheld.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eDust- and weather-sealed magnesium alloy construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm GF 45-100mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm GF 45-100mm f4 RLM OIS WR is a compact, standard zoom lens that covers a useful wide-angle to portrait focal length range. A 5-stop optical image stabilisation (OIS) system minimises shake for sharper, clearer handheld photos and a constant f4 maximum aperture offers consistent performance throughout the zoom range. Thanks to a linear autofocus motor, it performs quietly when taking photos and videos, and the lens boasts a water-resistant structure for working outdoors.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFujifilm G Mount\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e36-79mm (35mm Equivalent)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAperture Range: f4 to f32\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThree Aspherical Elements\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThis new addition for use with the GFX Series of mirrorless digital cameras incorporates a medium-format sensor, which is about 1.7 times bigger than a full-frame 35mm sensor. This, together with powerful OIS, meet the high standards of professional photographers and serious enthusiasts in portraiture.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm GF 45-100mm f4 R LM OIS WR Lens offers medium format photographers a standard zoom, and a 36-79mm equivalent focal length to realize a slightly narrowed field of view to suit a wide variety of shooting applications.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe standard zoom lens to capture stunning, sharp images, is the GF 45-100mm f4 R LM OIS WR Lens from Fujifilm. It allows you to push the boundaries of making images in the studio, or wherever you find yourself, and still achieve high quality results and distortion-free images.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWith a 9-blade diaphragm incorporated into the Fujifilm GF 45-100mm f4 R LM OIS WR Lens, it helps you achieve beautifully smooth bokeh quality with astounding separation between a subject and it's background. Not only does it produce beautiful bokeh, but it's also engineered to reduce aberrations and consistently delivers truly astonishing and unforgettable images.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNo need to travel heavy, as the Fujifilm GF 45-100mm f4 R LM OIS WR Lens allows you to break free from bulk and let your creativity take flight. The lens features a really lightweight and compact design, with a weight of only 1005g and measures just 144.5mm - making it extremely portable and compact despite a 2.2x zoom for a large Format camera system.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684828152106,"sku":"16639487","price":35789.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/FujiFilm-GF-45-100mm-f4-R-LM-OIS-WR-Lens-main.jpg?v=1781053644"},{"product_id":"fujifilm-xf-16mm-f2-8-r-wr-silver-mirrorless-camera-lens","title":"Fujifilm XF 16mm f2.8 R WR Silver Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 16mm\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eFujifilm XF 16mm f2.8 R WR. Continuing FUJIFILM's series of compact, portable primes, the silver XF 16mm f2.8 R WR is a 24mm-equivalent wide-angle lens, well-suited to landscape, nature, and architectural shooting. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIts f2.8 maximum aperture balances size and speed, and is suitable for working in available lighting conditions while also limiting the overall size and weight of the lens for everyday use. The optical design features two aspherical elements to reduce distortion and spherical aberrations in order to produce greater sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eA Super EBC coating is also used to control flare and ghosting for improved contrast and colour fidelity when working in bright and backlit conditions. Complementing the optics is a stepping motor, along with an internal focusing design, which provides quick and especially quiet focusing performance. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdditionally, the lens is weather-sealed to suit working in inclement conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003ePrime wide-angle lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 24mm equivalent focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eModerately bright f2.8 maximum aperture suits working in available light conditions and also helps to maintain a compact form factor.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eTwo aspherical elements limit distortion and spherical aberration in order to realize greater sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eSuper EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and colour fidelity when working in strong lighting conditions.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eStepping motor, along with an internal focusing design, affords fast and quiet autofocus performance that benefits both stills and video applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eThe lens body incorporates weather sealing to protect against dust and moisture, and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\"\u003e\n\u003cdiv\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 16mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003ch3\u003e\u003cstrong\u003eHigh Resolution Performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWith a maximum f2.8 aperture, the Fujifilm XF 16mm f2.8 R WR Lens will definitely deliver high image resolution from the center of the screen to every corner of the image, and still maintaining its high performance. The lens construction consists of 10 elements in eight groups, along with two aspherical elements to ensure that sharpness is top priority in every image, and to achieve accurate rendering.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eCompact, Lightweight Construction\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWith an extremely lightweight construction weighing only at 155g and 45.4mm in length, makes it the widest and most of all the most compact lens in Fujifilm prime lens series. The design of the Fujifilm XF 16mm f2.8 R WR Lens features a metal exterior, being similar to the XF 23mm f2.0 lens and the XF 50mm f2.0 lens.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eStepping Motor for Fast \u0026amp; Silent Autofocus\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm XF 16mm f2.8 R WR Lens adopts an advanced inner focusing system that consists of a stepping motor to drive lightweight focusing elements, to deliver an extremely fast, and silent autofocus performance being a great advantage to both photography and videography purposes.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWeather-Sealed Construction\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe design of the Fujifilm XF 16mm f2.8 R WR Lens allows you to photograph in inclement weather conditions, as its weather-sealed at nine points around the barrel making the construction weather and dust resistant. Thanks to it sealing points and construction, the Fujifilm XF 16mm f2.8 R WR Lens is capable of operating in temperatures as low as -10C.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 16mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eA compact, portable prime for landscapes, nature \u0026amp; architecture\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe XF 16mm has an f2.8 maximum aperture balances size and speed and is suitable for working in available lighting conditions while also limiting the overall size and weight of the lens for everyday use. The optical design features two aspherical elements to reduce distortion and spherical aberrations in order to produce greater sharpness and accurate rendering. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA Super EBC coating is also used to control flare and ghosting for improved contrast and colour fidelity when working in bright and backlit conditions. Complementing the optics is a stepping motor, along with an internal focusing design, which provides quick and especially quiet focusing performance. Additionally, the lens is weather-sealed to suit working in inclement conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eX-Mount Lens\/APS-C Format\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e24mm (35mm Equivalent)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAperture Range: f2.8 to f22\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTwo Aspherical Elements\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSuper EBC Coating\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eStepping Autofocus Motor\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWeather-Sealed Construction\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded 9-Blade Diaphragm\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684839260458,"sku":"16611693","price":7599.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/fujifilm-16mm-f2.8-mirrorless-lens-silver.jpg?v=1781053858"},{"product_id":"fujifilm-xc-35mm-f2-mirrorless-camera-lens","title":"Fujifilm XC 35mm f2 Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XC 35mm\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eFujifilm XC 35mm f2. An especially sleek and lightweight prime, the FUJIFILM XC 35mm f2 is a 53mm-equivalent lens offering a natural, normal-length field of view with an especially portable design. The lens incorporates a pair of aspherical elements to reduce spherical aberrations and distortion in order to achieve high sharpness and accurate rendering. A stepping motor autofocus system promotes quick, quiet, and accurate focusing performance and the rounded nine-blade diaphragm contributes a pleasing bokeh. This simple feature-set fits perfectly with the lens's petite design that makes it an ideal every day, walkaround lens.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003ePrime normal-length lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 53mm equivalent focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eBright f2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over depth of field.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eTwo aspherical elements limit distortion and spherical aberration in order to realize greater sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eStepping motor autofocus system is fast, near-silent, and precise, making it suitable for both stills and video applications. It also uses an internal focusing design to maintain the overall length of the lens during use and to promote quicker focusing response.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003ch3\u003e\u003cstrong\u003eBudget-friendly XC mirrorless lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eFor those interested in expanding their X-T200 tool kit, the Fujinon XC 35mm f2 lens gives an equivalent to 52mm field of view on 35mm format. Weighing just 130 g and measuring 46.5mm in length, this prime lens has nine elements, including two aspherical lens elements in six groups, which work to produce sharp and crisp images with creamy bokeh. AF operation is quick and near-silent thanks to the use of an internal focus system and a stepping motor, which is used to drive the focusing elements quickly and accurately.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XC 35mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003ch3\u003e\u003cstrong\u003ePrime lens quality\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBecause the lens does not zoom it does not need the extra glass and coatings normally found in zooms. This makes the lens more compact, and reduces elements which may degrade optical quality.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eGreat low light capability\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens features a maximum aperture of f2 which allows more light to get to the sensor, and increases exposure.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eBeautiful background bokeh.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens's fast f2 maximum aperture helps to produce a shallow depth of field, while the 9-bladed diaphragm helps to produce beautifully smooth bokeh. Both of these traits greatly helps to emphasise your subject.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eCompact and lightweight\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm XF 35mm f2 R WR lens features a very compact and discreet size of just 60 x 45.9 mm and a low weight of just 170g.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFast and near-silent internal autofocus.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm 35mm f2 features a maximum aperture of f2 and internal focus, making it focus faster, and removes outside focus movement for easy operation with gradient filters like polarisers.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eAll metal exterior, weather and dust-resistant\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens exterior uses all metal parts to ensure great durability, while a fine texture ensures easy operation with wet or gloved hands.\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eEight seals on the lens barrel keeps the lens protected from rain, dust, splashes of water and enables operation in temperatures as low as -10C.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684839751978,"sku":"16647422","price":4099.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/fujifim-xc-35mm.jpg?v=1781053869"},{"product_id":"fujifilm-gf-80mm-f1-7-mirrorless-camera-lens","title":"Fujifilm GF 80mm f1.7 Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm GF 80mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eDistinguished by its impressive speed, the FUJIFILM GF 80mm f1.7 R WR is a short portrait-length prime for the G-mount GFX mirrorless medium format system. The bright f1.7 maximum aperture excels in low-light conditions and also benefits depth of field control for precise selective focus applications. Optically, the lens uses a pair of low dispersion elements and one aspherical element, which correct a variety of aberrations and help to achieve high sharpness and clarity. Additionally, despite its fast design, this lens is also relatively compact and lightweight for handheld use and sports a weather-sealed design for working in trying weather conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eShort portrait-length prime lens offers a 63mm equivalent focal length to realize a slightly narrowed field of view for isolating subject matter.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eImpressively bright f1.7 maximum aperture offers great control over depth of field for working with selective focus techniques and also suits working in low-light conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eTwo Super ED elements greatly reduce chromatic aberrations and colour fringing throughout the aperture and focusing ranges for notable clarity and colour fidelity.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eOne aspherical element controls distortion and spherical aberrations in order to achieve high sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F. Also, the front element features a fluorine coating to repel dust, dirt, and moisture and to aid in cleaning.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm GF 80mm f1.7 R WR Lens offers medium format photographers a brilliant short telephoto focal range, and also offers limitless creative options to make large format image-making more flexible than ever.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePhotographing with the world's brightest autofocus lens, makes it the perfect lens to go out and capture spectacular images of scenery, document weddings, portraits and more all in high detail, and it also gives you the confidence to produce this amazing results over and over, even when the depth-of-field is shallow and the light levels are really low.\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eKey features to this lightweight GF 80mm f1.7 Lens from Fujifilm includes a 9-blade diaphragm that contributes to beautiful smooth bokeh, a lightweight construction of only 795g, a powerful DC motor and high-precision GMR sensor, a dust- and weather-sealed construction, and an aperture range of f1.7 to f22.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684852859178,"sku":"16666612","price":38789.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/fuji-gf80.jpg?v=1781054102"},{"product_id":"fujifilm-xf-50mm-f-1-0-mirrorless-camera-lens","title":"Fujifilm XF 50mm f1.0 Mirrorless Camera Lens","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 50mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eIt's all about speed with the FUJIFILM XF 50mm f1.0 R WR; a portrait-length prime lens featuring an impressive and unique f1.0 maximum aperture. This bright design benefits working in low-light conditions and, especially coupled with the short tele focal length, also affords immense control over depth of field for isolating subject matter with selective focus. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBeyond just speed, the 50mm f1.0 is also characterized by an advanced optical system aspherical and extra-low dispersion elements to control a variety of aberrations. A Super EBC coating also suppresses flare and ghosting for greater contrast when working in bright and backlit conditions. Additionally, complementing the optics is a fast-performing DC autofocus motor and a robust physical design that is weather-sealed to suit working in trying environmental conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003ePrime portrait-length lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 76mm equivalent focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eExceptionally bright f1.0 maximum aperture excels in difficult lighting conditions and also provides impressive control over depth of field for isolating subject matter using selective focus techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eOne aspherical element limits distortion and spherical aberration in order to realize greater sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eTwo extra-low dispersion elements reduce colour fringing and chromatic aberrations in order to provide greater clarity and colour accuracy.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eSuper EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and colour fidelity when working in strong lighting conditions.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eDC autofocus motor is well-suited moving the large elements and helps to realize quick, accurate, and smooth focusing performance.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing out-of-focus quality to benefit the use of selective focus and shallow depth of field techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eWeather-resistant design incorporates 11 distinct seals that prevent dust and moisture from entering the lens and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe new Fujifilm XF 50mm f1.0 R WR Lens is a portrait-length prime lens featuring an impressive and unique f1.0 maximum aperture. This bright design benefits working in low-light conditions and, especially coupled with the short tele focal length, also affords immense control over depth of field for isolating subject matter with selective focus. \u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 50mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBeyond just speed, the 50mm f\/1.0 is also characterised by an advanced optical system aspherical and extra-low dispersion elements to control a variety of aberrations. A Super EBC coating also suppresses flare and ghosting for greater contrast when working in bright and backlit conditions. Additionally, complementing the optics is a fast-performing DC autofocus motor and a robust physical design that is weather-sealed to suit working in trying environmental conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIt's all about speed with the Fujifilm XF 50mm f\/1.0 R WR; a portrait-length prime lens featuring an impressive and unique f\/1.0 maximum aperture. This bright design benefits working in low-light conditions and, especially coupled with the short tele focal length, also affords immense control over depth of field for isolating subject matter with selective focus.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBeyond just speed, the 50mm f1.0 is also characterized by an advanced optical system aspherical and extra-low dispersion elements to control a variety of aberrations. A Super EBC coating also suppresses flare and ghosting for greater contrast when working in bright and backlit conditions. Additionally, complementing the optics is a fast-performing DC autofocus motor and a robust physical design that is weather-sealed to suit working in trying environmental conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eThe Fujifilm XF 50mm f1 R WR Lens is well kitted for APS-C format Fujifilm X-mount mirrorless cameras, and provides photographers with a 76mm equivalent focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe prime lens has been well designed with an aperture that can fully open to f1.0, to ensure that the camera performs well in low-light conditions, as well providing impressive shallow depth of field.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe XF 50mm lens construction is packed with a rounded nine bladed diaphragm to ensure that you achiever creamy bokeh, and at the same time very sharp photos.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe lens construction of the Fujifilm XF 50mm f1 R WR Lens is configured of 12 elements in nine groups, that includes one aspherical which is all essential as it contributes to enhanced sharpness and accurate rendering and 2 ED elements to help reduce colour fringing and chromatic aberrations.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSuper EBC coating has been applied to individual elements to ensure that there's a great reduction of lens flare and ghosting from being visible, to provide enhanced contrast and colour fidelity when photographing in strong lighting conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003ePacked in this powerful lens is an impressive DC Auto Focus System that makes it perfect to capture just about any movement, whether it being fast or to get great shutter speeds, the Fujifilm XF 50mm f\/1.0 R WR Lens will fulfil this.\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684853252394,"sku":"16664339","price":26999.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-XF-50mm-f1.0-1.jpg?v=1781054112"},{"product_id":"fujifilm-instax-mini-40-black-1-film-1-case-instant-film-camera","title":"Fujifilm Instax Mini 40 Black Instant Film Camera Combo 3","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm Instax Mini 40 Black + 1 Film + 1 Case Instant Film Camera\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned for today's new generation of image makers and shot takers, the INSTAX Mini 40 Instant Film Camera from FUJIFILM combines modern day features with classic design cues. 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It also features a built-in flash for working in low-light conditions, and with the INSTAX Mini 40 what you see is what you get, every shot, every time, all on high-quality INSTAX Mini instant film.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm Instax Mini 40 Black + 1 Film + 1 Case Instant Film Camera\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eStylish and classic design makes credit card-sized prints\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eAccepts INSTAX Mini instant film\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDevelops instant film in approximately 90 seconds\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eAuto exposure and auto shutter speed for quick and easy shooting\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eOne-touch Selfie Mode for fun and spontaneous portraits\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eAutomatic built-in flash for working in low-light conditions\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eOne Instax mini 40 case (black)\u003c\/strong\u003e\u003c\/p\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684889821482,"sku":"70100169930","price":2295.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Mini40Kit.jpg?v=1781054731"},{"product_id":"fujifilm-instax-square-sq1-glacier-blue-1-film-1-case-instant-film-camera","title":"Fujifilm Instax Square SQ1 Glacier Blue Instant Film Camera Combo 3","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm Instax square SQ1 Glacier Blue + 1 Film + 1 Case Instant Film Camera\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eComprising everything needed to begin shooting, the FUJIFILM INSTAX SQUARE SQ1 Instant Film Camera with Case and Film Kit bundles the stylish camera with a matching camera case and some instant film to get you started.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStylish, simple, and square, the glacier blue FUJIFILM INSTAX SQUARE SQ1 is an instant film camera that produces large 2.4 x 2.4\" square prints. The camera's fun and minimal design incorporates a Fujinon 65.75mm f\/12.6 lens, which offers intuitive zone focus control, with a minimum focusing distance of 11.8\". A small selfie mirror is built into the front of the lens design for accurately composing self-portraits and a dedicated Selfie Mode can be used to optimize focus and exposure. The camera's design also features an optical viewfinder with a central target spot for accurately composing images. A built-in flash is also featured, for illuminating scenes in low-light, and straightforward auto exposure helps to ensure properly exposed shots in all conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm Instax square SQ1 Glacier Blue + 1 Film + 1 Case Instant Film Camera\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eFUJIFILM INSTAX SQUARE SQ1 Camera Case (Blue)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKeep your INSTAX SQUARE SQ1 Camera protected with this SQ1 Camera Case in blue from FUJIFILM. The case protects your device from dust and scratches to prevent unwanted damage to the lens or body. It comes with a convenient shoulder strap, allowing you to take your camera wherever you go.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned for INSTAX SQ1 camera\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eIncludes shoulder strap\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eStylish and functional camera case\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eProtects against dust and scratches\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eMade of poly-synthetic leather\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFUJIFILM INSTAX SQUARE Instant Film \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThis pack of FUJIFILM INSTAX SQUARE Instant Film contains 10 sheets of instant colour film that is compatible for use with INSTAX SQUARE cameras. This film features vivid colour reproduction with natural skin tones, and its refined grain structure provides high image sharpness and clarity. Each 3.4 x 2.8\" sheet of film produces a square 2.4 x 2.4\" glossy image area that is surrounded by a simple white border.\u003c\/b\u003e\u003c\/p\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684890837290,"sku":"70100169927","price":2799.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-Instax-square-SQ1-Glacier-Blue-KIT.jpg?v=1781054743"},{"product_id":"fujifilm-instax-square-sq1-terracotta-orange-1-film-1-case-instant-film-camera","title":"Fujifilm Instax Square SQ1 Terracotta Orange Instant Film Camera Combo 3","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm Instax square SQ1 Terracotta Orange + 1 Film + 1 Case Instant Film Camera\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eComprising everything needed to begin shooting, the FUJIFILM INSTAX SQUARE SQ1 Instant Film Camera with Case and Film Kit bundles the stylish camera with a matching camera case and some instant film to get you started.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStylish, simple, and square, the terracotta orange FUJIFILM INSTAX SQUARE SQ1 is an instant film camera that produces large 2.4 x 2.4\" square prints. The camera's fun and minimal design incorporates a Fujinon 65.75mm f\/12.6 lens, which offers intuitive zone focus control, with a minimum focusing distance of 11.8\". A small selfie mirror is built into the front of the lens design for accurately composing self-portraits and a dedicated Selfie Mode can be used to optimize focus and exposure. The camera's design also features an optical viewfinder with a central target spot for accurately composing images. A built-in flash is also featured, for illuminating scenes in low-light, and straightforward auto exposure helps to ensure properly exposed shots in all conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm Instax square SQ1 Terracotta Orange + 1 Film + 1 Case Instant Film Camera\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eFUJIFILM INSTAX SQUARE SQ1 Camera Case (Orange)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKeep your INSTAX SQUARE SQ1 Camera protected with this SQ1 Camera Case in orange from FUJIFILM. The case protects your device from dust and scratches to prevent unwanted damage to the lens or body. It comes with a convenient shoulder strap, allowing you to take your camera wherever you go.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned for INSTAX SQ1 camera\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eIncludes shoulder strap\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eStylish and functional camera case\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eProtects against dust and scratches\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eMade of poly-synthetic leather\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFUJIFILM INSTAX SQUARE Instant Film \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThis pack of FUJIFILM INSTAX SQUARE Instant Film contains 10 sheets of instant colour film that is compatible for use with INSTAX SQUARE cameras. This film features vivid colour reproduction with natural skin tones, and its refined grain structure provides high image sharpness and clarity. Each 3.4 x 2.8\" sheet of film produces a square 2.4 x 2.4\" glossy image area that is surrounded by a simple white border.\u003c\/b\u003e\u003c\/p\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684891820330,"sku":"70100169926","price":2799.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-Instax-square-SQ1-Glacier-Blue-KIT-1.jpg?v=1781054753"},{"product_id":"fujifilm-instax-square-sq1-chalk-white-1-film-1-case-instant-film-camera","title":"Fujifilm Instax Square SQ1 Chalk White Instant Film Camera Combo 3","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm Instax square SQ1 Chalk White + 1 Film + 1 Case Instant Film Camera\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eComprising everything needed to begin shooting, the FUJIFILM INSTAX SQUARE SQ1 Instant Film Camera with Case and Film Kit bundles the stylish camera with a matching camera case and some instant film to get you started.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStylish, simple, and square, the glacier blue FUJIFILM INSTAX SQUARE SQ1 is an instant film camera that produces large 2.4 x 2.4\" square prints. The camera's fun and minimal design incorporates a Fujinon 65.75mm f\/12.6 lens, which offers intuitive zone focus control, with a minimum focusing distance of 11.8\". A small selfie mirror is built into the front of the lens design for accurately composing self-portraits and a dedicated Selfie Mode can be used to optimize focus and exposure. The camera's design also features an optical viewfinder with a central target spot for accurately composing images. A built-in flash is also featured, for illuminating scenes in low-light, and straightforward auto exposure helps to ensure properly exposed shots in all conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm Instax square SQ1 Chalk White + 1 Film + 1 Case Instant Film Camera\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eFUJIFILM INSTAX SQUARE SQ1 Camera Case (White)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKeep your INSTAX SQUARE SQ1 Camera protected with this SQ1 Camera Case in white from FUJIFILM. The case protects your device from dust and scratches to prevent unwanted damage to the lens or body. It comes with a convenient shoulder strap, allowing you to take your camera wherever you go.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned for INSTAX SQ1 camera\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eIncludes shoulder strap\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eStylish and functional camera case\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eProtects against dust and scratches\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eMade of poly-synthetic leather\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFUJIFILM INSTAX SQUARE Instant Film \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThis pack of FUJIFILM INSTAX SQUARE Instant Film contains 10 sheets of instant colour film that is compatible for use with INSTAX SQUARE cameras. This film features vivid colour reproduction with natural skin tones, and its refined grain structure provides high image sharpness and clarity. Each 3.4 x 2.8\" sheet of film produces a square 2.4 x 2.4\" glossy image area that is surrounded by a simple white border.\u003c\/b\u003e\u003c\/p\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684892115242,"sku":"70100169928","price":2799.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-Instax-square-SQ1-Glacier-Blue-KIT-2.jpg?v=1781054762"},{"product_id":"fujifilm-gf-30mm-f-3-5-r-wr-mirrorless-camera-lens","title":"Fujifilm GF 30mm f3.5 Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFUJIFILM GF 30mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eOffering a broad field of view within a compact form factor, the FUJIFILM GF 30mm f\/3.5 R WR is a svelte wide-angle prime lens for the G-mount GFX medium format camera system. A sophisticated optical design incorporates a series of low dispersion and aspherical elements, which help to realize a high degree of clarity, color accuracy, and sharpness, along with low distortion for a distinctly realistic look. The focusing group within the optical layout is also physically small, which promotes quick focusing operation to suit working with moving subjects. Physically, the lens sports a dust-, freeze-, and weather-resistant construction for use in inclement conditions and a manual aperture ring is featured for intuitive, tactile adjustment over exposure settings.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eWide-angle prime lens offers a 24mm equivalent focal length to realize a broad field of view for working with a variety of subjects.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eModest f\/3.5 maximum aperture helps to maintain a portable form factor while also being suitable for working in available lighting conditions and controlling depth of field.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eTwo extra-low dispersion elements reduce chromatic aberrations and colour fringing throughout the aperture and focusing ranges for notable clarity and colour fidelity.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTwo aspherical elements control distortion and spherical aberrations in order to achieve high sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCompact focusing group promotes quick and responsive autofocus performance.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684896866602,"sku":"16652611","price":33199.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/GF-30mm-W-HOOD.jpg?v=1781054844"},{"product_id":"fujifilm-gf-50mm-f-3-5-r-lm-wr-mirrorless-camera-lens","title":"Fujifilm GF 50mm f3.5 R Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFUJIFILM GF 50mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eCharacterized by its especially slim design, the GF 50mm f3.5 R LM WR Lens from FUJIFILM is a compact 40mm-equivalent prime designed for the medium format G-mount GFX camera system. Its sleek profile makes it ideal for walkaround and everyday shooting and completes a truly portable medium format system. The optical design incorporates one aspherical element, which controls distortion and spherical aberrations in order to realize a high degree of sharpness and clarity. Balancing the optical attributes, the lens also utilizes a linear AF motor for quick and quiet focusing performance, while a manual aperture ring also avails intuitive exposure adjustment, and a Command position permits making camera-based aperture selections. Additionally, the lens is also dust, freeze, and weather resistant for use in trying environmental conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003ePrime 50mm lens offers a 40mm equivalent focal length to realize a normal field of view for working with a variety of subjects.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eImpressively compact \"pancake\" design makes this lens especially portable and ideal for everyday shooting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe nine-element, six-group optical design incorporates one aspherical element to reduce spherical aberrations and distortions for cleaner, more realistic rendering and sharper image quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA linear AF motor is used for especially quick and quiet focusing performance and is well-suited to both photo and video applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684897030442,"sku":"16630807","price":20899.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/GF-50mm-MAIN.jpg?v=1781054855"},{"product_id":"fujifilm-gf-1-4x-tc-wr-for-select-g-mount-teleconverter","title":"Fujifilm GF 1.4X Teleconverter - Pre-Order","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFUJIFILM GF 1.4X TC WR\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eExtend the reach of select FUJIFILM telephoto and telephoto zoom lenses with the GF 1.4x TC WR Teleconverter from FUJIFILM. This G-mount converter magnifies the image by 1.4x and retains full communication between the lens and body, enabling metering, autofocus, and image stabilization as well as the transmission of Exif data. Additionally, the teleconverter is designed to maintain the weather resistance of the entire FUJIFILM system with a sealed construction that reduces the chances of dust, water, or even the cold from affecting performance.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFUJIFILM GF 1.4X TC WR\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_BGP5ZCbKOY\"\u003e\n\u003cdiv class=\"featureHeader_BGP5ZCbKOY\"\u003e\n\u003ch3 class=\"text_v_wGSQBcdt comfy_v_wGSQBcdt sizeTitle2_v_wGSQBcdt weightNormal_v_wGSQBcdt primary_aEALyqkgyT\"\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_BGP5ZCbKOY\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eIncreases the reach of the GF 250mm f4 R LM OIS WR lens by 40%, for a 350mm effective focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eIncreases the reach of the GF 100-200mm f5.6 R LM OIS WR lens by 40%, for a 140mm-280mm effective focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOnly 1-stop loss in brightness.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAdvanced design maintains the original quality of lenses as well as fully supports exposure metering and image stabilization capabilities.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWeather-resistant design for use in adverse conditions and temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_BGP5ZCbKOY\"\u003e\n\u003cdiv class=\"featureHeader_BGP5ZCbKOY\"\u003e\n\u003ch3 class=\"text_v_wGSQBcdt comfy_v_wGSQBcdt sizeTitle2_v_wGSQBcdt weightNormal_v_wGSQBcdt primary_aEALyqkgyT\"\u003e\u003cstrong\u003eCompatible Lenses\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_BGP5ZCbKOY\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eGF 250mm f4 R LM OIS WR\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eGF100-200mm f5.6 R LM OIS WR\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684897554730,"sku":"16576673","price":16299.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-GF-1.4X-TC-WR-for-Select-G-Mount.jpg1.jpg?v=1781054867"},{"product_id":"fujifilm-instax-mini-evo-black-instant-film-camera","title":"Fujifilm Instax Mini Evo Black Instant Film Camera","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm Instax Mini Evo Black Instant Film Camera\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cb\u003eShare life's beautiful moments with the INSTAX MINI EVO Instant Film Camera from FUJIFILM. This innovative, analog-style camera features 10 lens effect options and 10 film effect options, giving you up to 100 different ways to instantly create your own unique 2 x 3\" photographs. You can experiment with vivid colours, add softness to the focus, adjust the exposure, alter the white balance, turn the flash on or off, and even select a macro mode when the situation calls for a close-up.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSimply turn the film dial to select your film effect, twist the lens dial to set your lens effect, and then pull the print lever to print your photo. There's even a built-in selfie mirror. And for today's new generation of image makers and shot takers, the INSTAX MINI EVO Instant Film Camera is compatible with the free INSTAX MINI EVO app, so every single image you print on the camera can be saved in a handy digital format on your smartphone, ideal for sharing and posting.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm Instax Mini Evo Black Instant Film Camera\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePrints high-quality 2 x 3\" INSTAX MINI instant photos\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e10 Lens effect options\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e10 Film effect options\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eBuilt-in selfie mirror\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDual shutter buttons for portrait and landscape\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eRemote shooting via free INSTAX MINI EVO app\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eSaves printed images to your smartphone\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003ePrints photos from your smartphone via Bluetooth\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eMacro mode for closeup photography\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eSelf-timer and charging port\u003c\/strong\u003e\u003c\/p\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684900307242,"sku":"16812467","price":3499.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/EVO-FRONT.jpg?v=1781054906"},{"product_id":"fujifilm-wcl-x100-ii-black-wide-conversion-lens","title":"Fujifilm WCL-X100 II Black Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm WCL-X100 II Wide Conversion Lens\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eDedicated to the FUJIFILM X100F digital camera, the black WCL-X100 II Wide Conversion Lens broadens the original lens's field of view by 0.8x to offer a wider, 28mm equivalent focal length. This add-on lens is designed to maintain the optical performance of the original lens, and the X100F camera body also recognizes when the conversion lens is attached and displays matching frame lines when working with the optical viewfinder.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684902011178,"sku":"16534728","price":5899.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/fujifilm_16534728_wcl_x100_ii_wide_conversion_1484785514_1311234.jpg?v=1781054924"},{"product_id":"fujifilm-wcl-x100-ii-silver-wide-conversion-lens","title":"Fujifilm WCL-X100 II Silver Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm WCL-X100 II Wide Conversion Lens\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eDedicated to the FUJIFILM X100F digital camera, the black WCL-X100 II Wide Conversion Lens broadens the original lens's field of view by 0.8x to offer a wider, 28mm equivalent focal length. This add-on lens is designed to maintain the optical performance of the original lens, and the X100F camera body also recognizes when the conversion lens is attached and displays matching frame lines when working with the optical viewfinder.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684902469930,"sku":"16534716","price":5899.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/FUJIFILM-WCL-X100-II-Wide-Conversion-Lens-Silver1.jpg?v=1781054934"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/collections\/logo2_transparent_7ef49648-bb27-43f8-969c-6b4a7b415b85.png?v=1781050061","url":"https:\/\/www.fotodiscountworld.co.za\/collections\/fujifilm.oembed?page=3","provider":"Foto Discount World","version":"1.0","type":"link"}