{"title":"Mirrorless Lenses","description":"\u003ch1 data-path-to-node=\"4\"\u003e\u003cb data-path-to-node=\"4\" data-index-in-node=\"0\"\u003eMirrorless Lenses\u003c\/b\u003e\u003c\/h1\u003e\r\n\u003cp data-path-to-node=\"4\"\u003eAuthorised Dealer Since 2003\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"5\"\u003eShop Top-Selling \u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eMirrorless Lenses\u003c\/a\u003e online in SA at Foto Discount World for the best prices. Authorised Dealer since 2003. Save Big on deals.\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"6\"\u003e\u003cb data-path-to-node=\"6\" data-index-in-node=\"0\"\u003eUncompromising Optical Precision for Next-Generation Sensors\u003c\/b\u003e In the modern era of high-resolution digital photography, your glass is the absolute definitive factor in unlocking your sensor's true resolution potential. At Foto Discount World, we understand that professional image capture demands exceptional edge-to-edge sharpness, minimal chromatic aberration, and lightning-fast tracking speeds. Our curated selection of premium mirrorless lenses features the absolute pinnacle of modern optical engineering. Sourced from the world’s leading manufacturers, these lenses are specifically engineered for short flange back distances to deliver maximum light transmission, breathtaking bokeh, and the surgical optical performance required by elite local creators.\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"7\"\u003e\u003cb data-path-to-node=\"7\" data-index-in-node=\"0\"\u003eAdvanced Optical Engineering: Primes, Zooms, and Specialized Glass\u003c\/b\u003e At Foto Discount World, we carry a comprehensive range of native mirrorless lenses for sale, tailored to meet the specific creative demands of modern mirrorless camera configurations. We stock everything from versatile constant-aperture standard zooms that serve as the foundation of your daily field kit, to ultra-fast portrait primes that offer unmatched low-light performance. For specialized creators, our inventory features extreme macro optics for microscopic detail tracking, alongside elite super-telephoto lenses designed to capture distant action and wildlife with absolute clarity across the South African bush.\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"8\"\u003e\u003cb data-path-to-node=\"8\" data-index-in-node=\"0\"\u003eWhy Shop Mirrorless Lenses at Foto Discount World?\u003c\/b\u003e * \u003cb data-path-to-node=\"8\" data-index-in-node=\"53\"\u003eThe Best Optical Prices:\u003c\/b\u003e We offer the most competitive authorized mirrorless lens prices in South Africa, ensuring you expand your focal range with authentic glass at the best value.\u003c\/p\u003e\r\n\r\n\u003cul data-path-to-node=\"9\"\u003e\r\n \t\u003cli\u003e\r\n\u003cp data-path-to-node=\"9,0,0\"\u003e\u003cb data-path-to-node=\"9,0,0\" data-index-in-node=\"0\"\u003eAuthorised Dealer Peace of Mind:\u003c\/b\u003e Since 2003, we have been a trusted partner for official stock, protecting your high-end optical investments from the severe performance risks of counterfeit or gray-market lenses.\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n \t\u003cli\u003e\r\n\u003cp data-path-to-node=\"9,1,0\"\u003e\u003cb data-path-to-node=\"9,1,0\" data-index-in-node=\"0\"\u003eExclusive Lens Specials:\u003c\/b\u003e Discover our latest gear deals and specials on high-performance lens bundles, body-and-lens promotional kits, and essential multi-focal collections.\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n \t\u003cli\u003e\r\n\u003cp data-path-to-node=\"9,2,0\"\u003e\u003cb data-path-to-node=\"9,2,0\" data-index-in-node=\"0\"\u003eTwo Decades of Technical Expertise:\u003c\/b\u003e Our Pretoria-based team has over two decades of experience helping South Africans match the perfect focal lengths, maximum apertures, and mount configurations to their specific camera requirements.\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp data-path-to-node=\"10\"\u003e\u003cb data-path-to-node=\"10\" data-index-in-node=\"0\"\u003eSecure Your Vision: Precision Performance with Professional Glass\u003c\/b\u003e Invest in the ultimate creative asset of your imaging chain with a curated selection of mirrorless lenses, engineered for creators who demand uncompromising resolving power and long-term mechanical reliability. Whether you are documenting vital life milestones or producing high-end professional cinematic output, these premium optical configurations serve as the technical foundation for a lasting creative legacy.\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"11\"\u003e\u003cb data-path-to-node=\"11\" data-index-in-node=\"0\"\u003eThe Heritage of Trust\u003c\/b\u003e Since 2003, Foto Discount World has been recognized as South Africa’s premier destination for high-end photographic and optical equipment. As a family-run business anchored in Pretoria, we have outlasted passing industry trends by prioritizing one thing above all else: the enduring trust and success of our creative community.\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"12\"\u003e\u003cb data-path-to-node=\"12\" data-index-in-node=\"0\"\u003eA Curated Ecosystem of Excellence\u003c\/b\u003e Our inventory is more than a collection of hardware; it is a gateway to world-class storytelling. We offer a specialized ecosystem of mirrorless glass solutions—designed to integrate seamlessly with professional camera setups from top-tier lineups like Canon, Nikon, Fujifilm, and Sony—ensuring your creative vision is achieved with absolute, uncompromised optical reliability.\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"13\"\u003e\u003cb data-path-to-node=\"13\" data-index-in-node=\"0\"\u003eThe Authorized Dealer Advantage\u003c\/b\u003e We do not just sell gear; we protect your investment. As an Authorized Dealer, every mirrorless lens in our collection carries the security of a full local South African warranty and our signature advice guarantee from certified experts. This technical expertise ensures you receive the best price on certified hardware that remains fully supported by official manufacturer service channels long after your purchase.\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"14\"\u003e\u003cb data-path-to-node=\"14\" data-index-in-node=\"0\"\u003ePretoria Heart, Nationwide Reach\u003c\/b\u003e While our flagship experience is located in Montana Park, Pretoria, our reach extends to every corner of South Africa. Through our seamless digital platform and secure nationwide delivery, the professional equipment you need to level up your craft is accessible wherever your journey takes you.\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"15\"\u003e\u003cb data-path-to-node=\"15\" data-index-in-node=\"0\"\u003eJoin the Legacy\u003c\/b\u003e Your next upgrade is an investment in your future work. Experience the innovation of the world’s most trusted optical systems and secure your professional edge today.\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"16\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eExplore Mirrorless Lenses\u003c\/a\u003e\u003c\/p\u003e","products":[{"product_id":"fujifilm-xf-100-400mm-f4-5-5-6-r-lm-ois-wr-mirrorless-camera-lens","title":"Fujifilm XF 100-400mm F4.5-5.6 Mirrorless Camera Lens","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 100-400mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eFujifilm XF 100-400mm f4.5-5.6 R LM OIS WR - DSLR Camera Lens. The FUJINON LENS XF100-400mm F4.5-5.6 R LM OIS WR is a super telephoto zoom lens that covers a 35mm focal length equivalent of 152-609mm and is on sale at Foto Discount World. The high performance optical construction of 21 elements in 14 groups includes five ED lenses and one Super ED lens to help reduce chromatic aberration that often occurs in telephoto lenses. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAs a result, it delivers the highest image quality in its class. The lens has been designed for handheld shooting with a 5.0-stop* image stabilization system and weighs less than 1.4kg. Linear motor for fast autofocusing makes it perfect for shooting fast-moving subjects including aircraft and motorsports. The lens is also both water and dust resistant and can operate in temperatures as low as -10°C, so it’s suitable for use in a wide range of outdoor shooting conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e A fluorine coating has also been applied to the front lens element to repel water and dirt, further improving the toughness of the lens.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eReduced chromatic aberration to help deliver high resolution images\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe optical construction of 21 elements in 14 groups, which includes five ED lenses and a Super ED lens, delivers results comparable to a fluorite lens, and by reducing axial chromatic aberration it produces images packed with detail. The maximum magnification is 0.19x, enabling users to shoot telephoto macro images.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eClass-leading 5.0-stop* image stabilization\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eA 5.0-stop image stabilization system — the most powerful in any super telephoto zoom lens — produces shake-free results even at the maximum telephoto setting of 609mm (35mm format equivalent). Also, if panning is detected, the lens automatically switches camera shake correction to the vertical plane only.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFast, quiet AF thanks to twin linear motors\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTwin linear motors are used to deliver fast focusing on moving subjects. The motors are also quiet, so the lens is ideal for shooting live music performances and theatre productions. Even faster AF shooting is possible with the focus limiter function, which limits the close focusing point to 5m.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eCompact and lightweight design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThanks to a weight of less than 1.4kg, the strain of shooting handheld has been substantially reduced. When mounted to an X-T1 body, the combined weight is below 2kg, so it's easier to keep moving while shooting. What’s more, the weight distribution of the lens when attached to a body makes it feel lighter than it really is.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 100-400mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eWater \/ dust resistance, -10°C low-temperature operation and fluorine coating\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe FUJINON LENS XF100-400mm F4.5-5.6 R LM OIS WR lens features 13 water and dust resistant seals at 12 points, allowing you to shoot with confidence in tough outdoor environments.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe fluorine coating applied to the front lens element is water repellent so it’s less susceptible to smudges and can easily be cleaned.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"fullColumnBlockB01\"\u003e\n\u003cp\u003e\u003cstrong\u003eA long-reaching zoom optimized for use in harsh climates, the XF 100-400mm f\/4.5-5.6 R LM OIS WR Lens is designed for FUJIFILM X-series mirrorless cameras and provides a 152-609mm equivalent focal length range. Ideally suited for wildlife and sports applications, the versatile telephoto range benefits photographing distant, moving subjects, and is reinforced by a twin linear AF motor for fast performance, as well as five stop-effective optical image stabilization to Minimize the appearance of camera shake.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFurther benefitting its use outdoors, this 100-400mm lens also sports a weather-sealed construction and fluorine-coated front element to guard against dust and moisture from affecting the lens' performance.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eIn regards to the optical design, this lens incorporates five extra-low dispersion elements and one Super ED element, which reduce chromatic aberrations and colour fringing for increased clarity and colour accuracy. Additionally, a nine-blade diaphragm contributes to a pleasing bokeh quality when working with selective focus techniques.\u003c\/b\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eLong-reaching telephoto zoom is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and offers a 152-609mm equivalent focal length range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eFive extra-low dispersion elements and one Super ED element are used to greatly reduce colour fringing and chromatic aberrations in order to produce high clarity and colour fidelity throughout the zoom range.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eA five stop-effective optical image stabilization system Minimizes the appearance of camera shake for sharper handheld shooting in low-light conditions and with slower shutter speeds.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eTwin linear motors deliver quick, quiet, and smooth autofocus performance that is especially beneficial when working with fast-moving subjects.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eA focus limiter switch on the side of the lens barrel lets you constrain the focusing range to either the full range of 5.7' to infinity, or from 16.4' to infinity for faster focusing performance with distant subjects.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eThe lens body incorporates 13 distinct weather seals in 12 locations to protect against dust and moisture, and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F. Additionally, a fluorine coating has been applied to the front lens element to guard against smudging, moisture, and dust.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eRounded nine-blade diaphragm contribute to a pleasing out-of-focus quality to benefit the use of selective focus and shallow depth of field techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eZoom-lock switch prevents unwanted zoom creep from occurring and also can be used to maintain the same zoom position while shooting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eA removable, rotating tripod collar allows for well-balanced mounting and shooting when working from a tripod or monopod.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eThe included lens hood incorporates a sliding window to allow easier adjustment of rotating filters, such as a polarizer, while the hood is installed.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eCompatible with optional XF 1.4x TC WR and XF 2x TC WR teleconverters.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 100-400mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm XF 100-400mm f4.5-5.6 R LM OIS WR Lens is a high-performance super-telephoto zoom lens for Fujifilm's X-series mirrorless cameras. The versatile telephoto range benefits photographing distant, moving subjects. Optimised for use in harsh climates, this lens is suited for wildlife and sports exertions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eReduced chromatic aberration to help deliver high resolution images\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe optical construction of 21 elements in 14 groups, which includes five ED lenses and a Super ED lens, delivers results comparable to a fluorite lens, and by reducing axial chromatic aberration it produces images packed with detail. The maximum magnification is 0.19x, enabling users to shoot telephoto macro images.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eClass-leading 5.0-stop image stabilisation\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eA 5.0-stop image stabilisation system — the most powerful in any super telephoto zoom lens — produces shake-free results even at the maximum telephoto setting of 400mm (609mm in 35mm-format equivalent). Also, if panning is detected, the lens automatically switches camera shake correction to the vertical plane only. This frees you from cumbersome switches and settings when the moment happens without warning.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eFast, quiet AF thanks to twin linear motors\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTwin linear motors are used to deliver fast focusing on moving subjects. The motors are also quiet, so the lens is ideal for shooting live music performances and theatre productions. Even faster AF shooting is possible with the focus limiter function, which limits the close focusing point to 5m.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eCompact and lightweight design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThanks to a weight of less than 1.4kg, the strain of shooting handheld has been substantially reduced. When mounted to an X-T1 body, the combined weight is below 2kg, so it's easier to keep moving while shooting. What’s more, the weight distribution of the lens when attached to a body makes it feel lighter than it really is.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eWater, dust and extreme weather resistance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens features 13 water and dust resistant seals at 12 points, allowing you to shoot with confidence in tough outdoor environments.\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eThe fluorine coating applied to the front lens element is water repellent so it’s less susceptible to smudges and can easily be cleaned. The Fujifilm 100-400mm zoom lens is designed for great operation even at temperatures down to -10°C.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eLens hood with a polarising filter window and lock mechanism\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens hood features a sliding window so a polarising filter can still be accessed even when the hood is in place.\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eThe hood also features a locking mechanism to keep securely attached to the lens.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eCompatible with the 1.4x Teleconverter\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens offers compatibility with the Fujifilm XF 1.4X TC WR teleconverter. When attached, it becomes a 140-560mm f6.3-8  (or 213-853mm in 35mm format equivalent). Phase detection AF shooting remains possible, even at f8.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684503585066,"sku":"16501109","price":26889.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-XF-100-400mm-f4.5-5.6-R-LM-OIS-WR1.jpg?v=1781050805"},{"product_id":"sigma-30mm-f-1-4-dc-dn-for-micro-four-thirds-mirrorless-camera-lens","title":"Sigma 30mm f1.4 Lens for Micro Four Thirds","description":"\u003ch1 class=\"heading\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSigma 30mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp class=\"heading\"\u003e\u003cstrong\u003eA truly versatile slightly-longer-than-normal prime, this 30mm lens is designed for Micro Four Thirds mirrorless cameras where it provides a 60mm equivalent focal length.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"heading\"\u003e\u003cstrong\u003eFast f\/1.4 maximum aperture excels in low-light conditions and also affords greater focus control for producing shallow depth of field effects.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"heading\"\u003e\u003cb\u003eOne aspherical element and one double-sided aspherical element control a range of spherical aberrations and distortions for increased sharpness and resolution. Additionally, a high-refractive index, high-dispersion glass element is also integrated into the design, and offers anomalous partial dispersion characteristics to control chromatic aberrations and reduce colour fringing.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"heading\"\u003e\u003cb\u003eA Super Multi-Layer Coating has been applied to lens elements in order to minimize lens flare and ghosting and contribute to producing contrast-rich and colour-neutral imagery, even in backlit conditions.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"heading\"\u003e\u003cstrong\u003eA stepping AF motor benefits both photographers and videographers with its fast, precise, and near-silent performance.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"heading\"\u003e\u003cstrong\u003eA rounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"heading\"\u003e\u003cstrong\u003eThe lens is constructed using a Thermally Stable Composite (TSC) material, along with traditional metals, for greater precision and use in wide temperature variations. The outside of the lens barrel is also engraved with the year of production.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"heading\"\u003e\u003cstrong\u003eThe bayonet mount is constructed from brass for ensured accuracy and durability.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cimg class=\"alignnone\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Sigma-Lens-30-1_4-DC-DN-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\"\u003e\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2 class=\"heading\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSigma 30mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003cp\u003e\u003cstrong\u003eA fast, versatile prime, this 30mm f\/1.4 DC DN Contemporary Lens from Sigma is designed for use with Micro Four Thirds mirrorless cameras. The bright f\/1.4 maximum aperture benefits working in low-light conditions and also affords extensive control over depth of field for using selective focus techniques. The optical design features a pair of aspherical elements, along with one high-refractive index element, which significantly reduce spherical aberrations and distortion for increased clarity and definition for notably sharp image quality. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlso, a Super Multi-Layer Coating has been applied to control lens flare and ghosting in strong lighting conditions. Additionally, benefitting both stills shooting and video recording, this compact prime also incorporates a stepping AF motor for smooth, near-silent autofocus performance.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eAs part of the Contemporary line within Sigma's Global Vision series, this lens is designed to achieve a balance between convenience and performance, and meshes a compact, lightweight build and versatile handling with notable optical attributes.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eNormal-length prime is designed for Micro Four Thirds mirrorless cameras and provides a 60mm equivalent focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eBright f\/1.4 maximum aperture excels in low-light conditions and also affords increased control over depth of field for achieving selective focus effects.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eTwo aspherical elements and one high-refractive index element are used to limit distortion and spherical aberrations and also contribute to greater overall sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eA Super Multi-Layer Coating has been applied to lens elements in order to minimize lens flare and ghosting and contribute to producing contrast-rich and colour-neutral imagery, even in backlit conditions.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eA stepping AF motor benefits both photographers and videographers with its fast, precise, and near-silent performance.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a smooth and pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eConstructed using a Thermally Stable Composite (TSC) material for greater precision and use in wide temperature variations. Additionally, a brass bayonet affords improved mounting accuracy and rigidity.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Sigma-30mm-f1_4-DC-DN-Contemporary-1-scaled.jpg\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2 class=\"heading\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSigma 30mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eBoasts a bright aperture for beautiful bokeh\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\u003cstrong\u003eThe Sigma 30mm f\/1.4 DC DN Contemporary is a high-performance prime with a large aperture for Micro Four Thirds cameras. The Contemporary line is part of Sigma Global Vision and is the perfect blend of image quality and compact size.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eThe large aperture is great for low light and for creating depth of field and its small size makes it highly portable. A stepping motor provides fast and accurate autofocus and is highly useful for video work.  Like all SGV lenses, each lens is handcrafted in our single factory in Aizu Japan, individually inspected before shipping.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Sigma-30mm-f1_4-DC-DN-Contemporary-2-scaled.jpg\"\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"heading\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSigma 30mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFor Micro Four Thirds\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eContemporary compactness, Art line Image Quality \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAccessories Included: Lens Hood, Rear and Front Cap\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"h2-title new-page-width c45\"\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned For Use With:\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"cmptSection\" class=\"section-inner-wrapper clearfix new-page-width\"\u003e\n\u003cdiv class=\"inner-wrapper\"\u003e\n\u003cdiv id=\"cmptItemsContent\" class=\"cmptItemsContent\"\u003e\n\u003cul class=\"compatible-items\"\u003e\n\u003cli class=\"compatible-item\"\u003e\u003cstrong\u003eKodak PIXPRO S-1\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"compatible-item\"\u003e\u003cstrong\u003eOlympus Air A01\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"compatible-item\"\u003e\u003cstrong\u003eOlympus OM-D E-M1 Mark II\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"compatible-item\"\u003e\u003cstrong\u003eOlympus OM-D E-M10 Mark II\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"compatible-item\"\u003e\u003cstrong\u003eOlympus OM-D E-M10 Mark III\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"compatible-item\"\u003e\u003cstrong\u003eOlympus OM-D E-M5 Mark II\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"compatible-item\"\u003e\u003cstrong\u003eOlympus PEN E-PL8\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"compatible-item\"\u003e\u003cstrong\u003eOlympus PEN E-PL9\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"compatible-item\"\u003e\u003cstrong\u003eOlympus PEN-F\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"compatible-item\"\u003e\u003cstrong\u003ePanasonic Lumix DC-G9\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"compatible-item\"\u003e\u003cstrong\u003ePanasonic Lumix DC-GH5\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"compatible-item\"\u003e\u003cstrong\u003ePanasonic Lumix DC-GH5S\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"compatible-item\"\u003e\u003cstrong\u003ePanasonic Lumix DMC-G6\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"compatible-item\"\u003e\u003cstrong\u003ePanasonic Lumix DMC-G7\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"compatible-item\"\u003e\u003cstrong\u003ePanasonic Lumix DMC-G85\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"compatible-item\"\u003e\u003cstrong\u003ePanasonic Lumix DMC-GH4\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"compatible-item\"\u003e\u003cstrong\u003ePanasonic Lumix DMC-GH5\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"compatible-item\"\u003e\u003cstrong\u003ePanasonic Lumix DMC-GH5S\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"compatible-item\"\u003e\u003cstrong\u003ePanasonic Lumix DMC-GX8\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"compatible-item\"\u003e\u003cstrong\u003ePanasonic Lumix DMC-GX85\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"compatible-item\"\u003e\u003cstrong\u003ePanasonic Lumix DMC-GX850\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"compatible-item\"\u003e\u003cstrong\u003ePanasonic Lumix DMC-GX9\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Sigma-30mm-f1_4-DC-DN-Contemporary-3-scaled.jpg\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2 class=\"heading\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSigma 30mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684505551146,"sku":"302963","price":6195.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Sigma-Lens-30-1.4-DC-DN.jpg?v=1781050821"},{"product_id":"fujifilm-xf-23mm-f2-r-wr-black-mirrorless-camera-lens","title":"Fujifilm XF 23mm f2 R Black Mirrorless Camera Lens","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eF\u003c\/a\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eujifilm XF 23mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned as a compact, walk-around prime, the black XF 23mm f\/2 R WR from FUJIFILM is a versatile 35mm-equivalent lens characterized by its f\/2 maximum aperture that strikes and ideal balance between portability and speed. The optical design features two aspherical elements to reduce distortion and spherical aberrations in order to produce greater sharpness and accurate rendering. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eA Super EBC coating is also used to control flare and ghosting for improved contrast and colour fidelity when working in bright and backlit conditions. Complementing the optics is a stepping motor, along with an internal focusing design, which provides quick and especially quiet focusing performance. Additionally, the lens is weather-sealed to suit working in inclement conditions.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCompact, fast, and weather resistant, this black wide-angle FUJIFILM XF23mm F2 R WR is a great choice for those looking for a lightweight and effective imaging kit. Optimized for X-series mirrorless cameras equipped with APS-C sensors, this 23mm lens offers a classic 35mm equivalent perspective, a view much loved by street photographers. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe lightweight design and fast f\/2 aperture make it a great choice for those looking to stay discreet while shooting. Also, by using two aspherical elements in its optical construction, the lens is able to combat distortions and aberrations for a clear, sharp image. In addition, the \"FUJIFILM XF23mm\" F2 R WR lens uses a Super EBC coating to minimize flare and ghosting.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor fast, accurate focusing this FUJIFILM XF23mm F2 R WR lens utilizes an internal focusing stepping motor AF system which can lock on in as little as 0.05 seconds. Also, the lens offers tactile controls in the form of physical aperture and focusing rings. Additionally, the weather-sealed lens has a rounded 9-blade diaphragm for smooth bokeh.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 23mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eWeather seals are placed about the lens barrel to protect against dust, moisture, and temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNine rounded diaphragm blades contribute to a pleasing out-of-focus quality when working with selective focus or shallow depth of field techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMinimum working distance of 9\" allows shooters to get close to their subjects\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eProviding a 35mm-equivalent focal length of 35mm, this prime lens provides a slightly wide-angle perspective that is useful in a wide variety of situations and well-suited to street photography.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast f\/2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over focus when working with shallow depth of field or selective focus techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe 10-element-in-6-group design includes two aspherical elements to minimize spherical aberrations and distortions for increased clarity and sharpness.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe internal focusing stepping motor AF system delivers smooth, near-silent performance that can acquire focus as quickly as 0.05 sec.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA Super Electron Beam Coating has been applied to the lens for controlling ghosting and flare, and greater image clarity.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv id=\"orms-product-description\"\u003e\u003cb\u003eThe Fujifilm XF 23mm f\/2 R WR is a compact wide angle prime lens designed for Fuji's X-series mirrorless cameras. The lens features ten elements in six groups, including two aspherical elements to provide exceptional image quality; while a compact size of 6cm in length and a low weight of only 180g makes the lens easy to transport.\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"product attribute overview\"\u003e\n\u003cdiv class=\"value std\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e23mm prime lens for Fujifilm X mirrorless cameras\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAperture Range: f\/2 to f\/16\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTwo Aspherical Elements\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSuper EBC Lens Coating\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eInternal Focusing AF System\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePhysical Aperture Ring\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWeather-Sealed Construction\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded 9-Blade Diaphragm\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eMaximum aperture of f\/2 rounded 9-blade diaphragm\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eA speedy maximum aperture of f\/2 provides the lens with great light performance, and combined with a rounded 9-blade aperture diaphragm provides soft and pleasant background bokeh.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFast, silent internal autofocus\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm XF 23mm f\/2 R WR lens utilises stepping motor to provide swift, and near-silent autofocus. The lens focusses internally with no movement on the front element; this makes using gradient filters near effortless.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 23mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eWeather and dust resistant, capable of operating at temperatures as low as -10C\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens barrel is sealed to make it weather and dust resistant, and capable of operating at temperatures as low as -10C. When mounted on one of the the weather- and dust-resistant mirrorless digital cameras such as the X-Pro2, or X-T1, you can shoot in light rain or a dusty environment with peace of mind.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eCompact, Lightweight Wide-Angle Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCompact, fast, and weather resistant, this black wide-angle XF 23mm f\/2 R WR Lens from Fujifilm is a great choice for those looking for a lightweight and effective imaging kit. Optimised for X-series mirrorless cameras equipped with APS-C sensors, this 23mm lens (which is the Fuji X lens 35mm equivalent) offers a classic wide view much loved by street photographers.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe lightweight design and fast f\/2 aperture make it a great choice for those looking to stay discreet while shooting and is also the reason why it is the best Fuji X lens for street photography. Also, by using two aspherical elements in its optical construction, the lens is able to combat distortions and aberrations for a clear, sharp image. In addition, the 23mm lens uses a Super EBC coating to minimise flare and ghosting.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 23mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003ePrime wide-angle lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 35mm equivalent focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eBright f\/2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over depth of field.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eTwo aspherical elements limit distortion and spherical aberration in order to realize greater sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eSuper EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and colour fidelity when working in strong lighting conditions.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eStepping motor, along with an internal focusing design, affords fast and quiet autofocus performance that benefits both stills and video applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eThe lens body incorporates weather sealing to protect against dust and moisture, and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684506304810,"sku":"16523169","price":9499.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/FUJIFILM-XF23mm-F2-R-WR-BLACK-1.jpg?v=1781050832"},{"product_id":"fujifilm-xf-14mm-f2-8-r-mirrorless-camera-lens","title":"Fujifilm XF 14mm f2.8 R Mirrorless Camera Lens","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujiFilm XF 14mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eFujifilm XF 14mm f2.8 R - DSLR Camera Lens. The Fujifilm FUJINON XF 14mm f2.8 R is designed for the X mount on their X-series interchangeable lens digital cameras. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis is the fourth prime lens Fujifilm has introduced for the X-series and its widest focal length to date. Its 35mm focal length equivalency is 21mm and its angle of view is 89º. Landscape vistas, architectural shots, interiors and even street photography will benefit from the creative perspective and minimized distortion that this lens offers.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e Light is evenly distributed from the canter to the edge of the frame and it retains excellent contrast and high resolution with little fall-off or distortion toward the edges. Its f2.8 maximum aperture and wide angle mean fast shutter speeds are possible even in minimal light and fast, smooth autofocus is there when needed. The aperture diaphragm blades on all XF lenses are curved and the edge of each blade is rounded rather than cut-off creating a more pleasing effect to your image, especially in terms of the background bokeh. Focus distance and depth-of-field scales are printed on the focus ring to aid composition when emphasizing depth of field. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe FujiFilm \"FUJINON XF 14mm\" f2.8 R lens offers high-quality optics and an extreme wide-angle perspective to explore your creativity with the Fujifilm X-series digital cameras.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eA bright wide-angle prime, the XF 14mm f2.8 R from FUJIFILM is a 21mm-equivalent lens featuring a broad angle of view well-suited for landscape, interior, and astrophotography applications. Its optical design incorporates a pair of aspherical elements to control distortion and spherical aberrations, and three extra-low dispersion elements are also featured, which help to reduce colour fringing for improved clarity. A Super EBC coating is used, too, to reduce flare and ghosting for improved colour accuracy and contrast when working in bright and backlit situations.\u003c\/b\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujiFilm XF 14mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eWide-angle prime lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 21mm equivalent focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eBright f2.8 maximum aperture balances a compact design with lens speed for working in difficult lighting conditions and is also suitable for astrophotography applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eTwo aspherical elements limit distortion and spherical aberrations in order to realize greater sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eThree extra-low dispersion elements greatly reduce colour fringing and chromatic aberrations in order to produce greater clarity and colour accuracy.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eSuper EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and colour fidelity when working in strong lighting conditions.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eIntroducing the Fujifilm XF 14mm f2.8 R Prime Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\u003cstrong\u003eThe Fujifilm XF 14mm f2.8 R Prime Lens is designed to capture images rich in perspective. With an ultra wide-angle lens design and an 89º angle of view, it is the ideal choice for a variety of styles including street photography and landscapes. \u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eWith minimised distortion and high resolution from the centre to the periphery of the image frame, this lens has the versatility to capture not only powerful landscape and architectural photos, but also provides amazing image quality when shooting in confined spaces, indoors.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eIts f2.8 maximum aperture and wide angle mean fast shutter speeds are possible even in minimal light and fast, smooth autofocus is available when needed. The aperture diaphragm blades on all Fujinon XF lenses are curved and the edge of each blade is rounded rather than cut-off creating a more pleasing effect to your image, especially in terms of the background bokeh. \u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eUsing the focusing distance and depth-of-field scales on the focus ring, photographers can take intriguing snapshots that accentuate depth-of-field.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684507418922,"sku":"16276481","price":13399.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/FujiFilm-FUJINON-XF-14mm-F2.8-R.jpg?v=1781050842"},{"product_id":"fujifilm-xf-35mm-f1-4-r-mirrorless-camera-lens","title":"Fujifilm XF 35mm f1.4 R Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF 35mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eFujifilm XF 35mm F1.4 R - Mirrorless Camera Lens. Designed specifically for the Fujifilm X-series of interchangeable lens cameras with APS-C sensors, this Fujifilm XF35mm F1.4 R Lens is a \"normal\" lens equivalent to 53mm in 35mm format. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eT\u003c\/strong\u003e\u003cstrong\u003ehe exceptionally fast, bright f\/1.4 maximum aperture makes shooting in very low light possible, and provides pleasing bokeh (the out-of-focus portion of a photo) with its 7-blade aperture design--ideal for dramatic portraits. This is a terrific all-in-one lens for everyday use.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTo take advantage of the X-series cameras' mirrorless design, the rear element of the \"Fujifilm XF35mm\" F1.4 R lens is as close as possible to the sensor, minimizing the back focus distance appreciably.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e The Fujifilm XF35mm F1.4 lens construction includes a metal barrel, Super EBC coating for improved optical performance, and it delivers improved center-to-edge resolution and brightness free from chromatic aberration. This lens has a maximum magnification of 0.17x, and the aperture ring has 1\/3-stop click stops for more precise exposures.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA fast and flexible normal-length prime, the XF 35mm f\/1.4 R from FUJIFILM is a 53mm-equivalent lens characterized by its bright f\/1.4 maximum aperture. This design benefits working in difficult lighting conditions and also affords greater control over depth of field for isolating subject matter and using selective focus techniques. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe optical design employs one aspherical element, which reduces distortion and spherical aberrations in order to achieve higher sharpness and accurate rendering. A Super EBC coating is also featured, which reduces flare and ghosting for improved contrast and colour fidelity.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cimg class=\"alignnone\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-XF35mm-F1_4-R-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\"\u003e\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 35mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned specifically for the Fujifilm X-series of interchangeable lens cameras with APS-C sensors, this Fujifilm 35mm f\/1.4 XF R Lens is a \"normal\" lens equivalent to 53mm in 35mm format. The exceptionally fast, bright f\/1.4 maximum aperture makes shooting in very low light possible, and provides pleasing bokeh (the out-of-focus portion of a photo) with its 7-blade aperture design--ideal for dramatic portraits.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eThis is a terrific all-in-one lens for everyday use\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTo take advantage of the X-series cameras' mirrorless design, the rear element of the lens is as close as possible to the sensor, minimising the back focus distance appreciably. The lens construction includes a metal barrel, Super EBC coating for improved optical performance, and it delivers improved center-to-edge resolution and brightness free from chromatic aberration. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis lens has a maximum magnification of 0.17x, and the aperture ring has 1\/3-stop click stops for more precise exposures.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 35mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eVery bright f\/1.4 maximum aperture for low-light work, portraits, pleasing out-of-focus backgrounds\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMagnification of 0.17x\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\"Normal\" 53mm (equivalent in 35mm format) lens that focuses to 11\"\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAspheric and ED elements to combat field curvature and chromatic aberration\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eUsing a glass-moulded aspheric lens at the 5th element minimizes spherical aberration.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAchieving beautiful bokeh in out-of-focus areas as well as excellent in-focus reproduction to create a natural sense of depth according to the aperture setting and the subject.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe 35mm (135 equivalent: 53mm) lens has a standard focal length with the angle of view similar to that of the human eye.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWith the bright maximum aperture, the lens is ideal for snapshots.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePrime normal-length lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 53mm equivalent focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eImpressive f\/1.4 maximum aperture suits working in difficult lighting conditions and also affords extensive control over depth of field.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOne aspherical element limits distortion and spherical aberration in order to realize greater sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eSuper EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and colour fidelity when working in strong lighting conditions.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-XF-35mm-f1_4-R-2-scaled.jpg\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 35mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3 class=\"titH2 is-effect is-active\"\u003e\u003cstrong\u003eStandard View, Exceptional Results\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"txt_normal is-effect is-active\"\u003e\u003cb\u003eThe 35mm focal length of XF35mmF1.4 R defines it as a standard or ‘normal’ lens. Lenses like this give a view that’s very similar to the human eye, so the pictures they make have a natural perspective and a realistic sense of depth. Combined with the lens’s clarity and colour reproduction, all this adds up to natural and truthful-looking pictures that captivate viewers.\u003c\/b\u003e\u003c\/p\u003e\n\u003ch3 class=\"titH2 is-effect is-active\"\u003e\u003cstrong\u003ePrecision Engineering and Control\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"txt_normal is-effect is-active\"\u003e\u003cstrong\u003eOn a par with its exceptional optics, this lens provides refined craftsmanship and instinctive, intelligent handling. The high-quality metal barrel lends durability, while the manual aperture ring allows precise control over depth-of-field, as well as giving photographers a true connection to their artistic process.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 35mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch2 class=\"titH2 is-effect is-active\"\u003e\u003cstrong\u003eFocused on Perfection\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"txt_normal is-effect is-active\"\u003e\u003cstrong\u003eAs a lens that’s perfectly engineered for documentary, candid, and portrait photographers, accurate focusing is also essential. The XF35mmF1.4 achieves this and, combined with X Series cameras’ Face and Eye Detection AF modes, locking on to subjects and achieving perfect sharpness is easy, even at the widest aperture settings. All lens groups are shifted together during focusing to minimize aberration changes, whether working close-up to the lens or at infinity.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"titH2 is-effect is-active\"\u003e\u003cstrong\u003eUnrivalled Clarity and Depth\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"txt_normal is-effect is-active\"\u003e\u003cb\u003eThe XF35mmF1.4 R delivers images with amazing sharpness, even with the aperture wide open at F1.4, allowing superb subject separation. The aperture design features 7 rounded blades to produce smooth and even bokeh, for images brimming with depth. The lens uses a glass-moulded aspherical element to minimize spherical aberrations, and Fujifilm’s Super EBC coating reduces ghosting, fringing, and flare – increasing clarity and definition.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684507943210,"sku":"16240755","price":9899.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-XF35mm-F1.4-R.jpg?v=1781050852"},{"product_id":"fujifilm-xf-60mm-f2-4-r-macro-mirrorless-camera-lens","title":"FujiFilm XF 60mm f2.4 R Mirrorless Camera Lens","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujiFilm XF 60mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned specifically for the Fujifilm X-series of interchangeable lens cameras with APS-C sensors, this FujiFilm FUJINON XF 60mm f2.4 R Macro Lens is a short telephoto lens equivalent to 90mm in 35mm format. The fast, bright f2.4 maximum aperture makes shooting in low light possible, and provides pleasing bokeh (the out-of-focus portion of a photo) with its 9-blade aperture design--ideal for dramatic portraits.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTo take advantage of the X-series cameras' mirrorless design, the rear element of the FujiFilm FUJINON XF 60mm f2.4 R Macro lens is as close as possible to the sensor, minimizing the back focus distance appreciably. The \"FUJINON XF 60mm\" lens construction includes a metal barrel, Super EBC coating for improved optical performance, and it delivers improved center-to-edge resolution and brightness free from chromatic aberration. This macro lens has a maximum magnification of 0.5x, and the aperture ring has 1\/3-stop click stops for more precise exposures.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThis is a mid telephoto lens with the bright aperture of f2.4 despite its compact size. It uses a glass moulded aspheric lens at the 7th element to prevent field curvature, and places an ED (extra-low dispersion) glass lens at the 6th element to contain chromatic aberration. The FujiFilm FUJINON XF 60mm F2.4 R Macro lens is ideal for portraiture because of its beautiful blur and high-definition description.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExcelling at close range, the FUJIFILM XF 60mm f2.4 R Macro is a 91mm-equivalent prime featuring a 1:2 maximum magnification along with a 10.5\" minimum focusing distance. A maximum f2.4 aperture suits working in a variety of lighting conditions and also affords greater control over depth of field. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe optical design features one aspherical element and one extra-low dispersion element, which help to reduce both spherical and chromatic aberrations for increased sharpness and clarity. A Super EBC coating has also been applied to suppress flare and ghosting when working in bright and backlit conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujiFilm XF 60mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003ePortrait-length prime lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 91mm equivalent focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eBright f2.4 maximum aperture balances a compact design with lens speed for working in difficult lighting conditions and controlling depth of field.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eIdeal for macro shooting, this lens offers half of life-size 1:2 maximum magnification along with a minimum focusing distance of 10.5\" to suit working with close-up subjects.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eOne aspherical element limits distortion and spherical aberration in order to realize greater sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eOne extra-low dispersion element greatly reduces colour fringing and chromatic aberrations in order to produce greater clarity and colour accuracy.\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eSuper EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and colour fidelity when working in strong lighting conditions.\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eShort telephoto 90mm (equivalent in 35mm format) macro lens that focuses to 11\"\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAspherical and ED elements to combat field curvature and chromatic aberration\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBright f2.4 maximum aperture for low-light work, portraits, pleasing out-of-focus backgrounds\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMagnification of 0.5x\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684509745450,"sku":"16240767","price":10899.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/FujiFilm-XF-60mm-f2.4-R-Macro-Mirrorless-Camera-Lens4.jpg?v=1781050861"},{"product_id":"om-system-45mm-f1-8-black-lens","title":"OM System 45mm f1.8 Black Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eOlympus 45mm\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003ePositioned as the perfect portrait prime, the Olympus M.Zuiko Digital 45mm f\/1.8 Lens (Black) is a sleek 90mm equivalent lens for Micro Four Thirds mirrorless cameras. The short-telephoto focal length pairs with a bright f\/1.8 maximum aperture to benefit working in low-light conditions and also offers greater control over depth of field for producing selective focus effects. The optical construction of the lens incorporates two extra-high refractive index elements, which help to reduce distortion and spherical aberrations in order to realize notable sharpness and accurate rendering. Additionally, a Movie \u0026amp; Still Compatible (MSC) autofocus system is employed to deliver quick, quiet, and precise focusing performance to suit both video and photo applications.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eOlympus 45mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003ePortrait-length prime is designed for Micro Four Thirds mirrorless cameras and provides a 90mm equivalent focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast f\/1.8 maximum aperture helps to achieve shallow depth of field and selective focusing effects, and also benefits working in difficult lighting conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTwo extra-high refractive index elements are used to control distortion and spherical aberration for improved sharpness and clarity.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMovie \u0026amp; Still Compatible (MSC) autofocus system benefits both photo and video applications due to its smooth, quiet, and fast performance.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003cdiv id=\"product_over_view\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684597563690,"sku":"V311030BE000","price":6385.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/V311030BE000.jpg?v=1781051517"},{"product_id":"om-system-m-zuiko-14-42mm-silver-lens","title":"OM System M.Zuiko 14-42mm Silver Mirrorless Camera Lens","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eOlympus M.Zuiko Digital ED 14-42m\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cdiv\u003e\n\u003cdiv id=\"product_over_view\"\u003e\n\u003cdiv id=\"product_intro_container\"\u003e\n\u003cp\u003e\u003cb\u003eDistinguished by its slim pancake form factor, the Olympus M.Zuiko Digital ED 14-42mm f\/3.5-5.6 EZ Lens (Silver) is a versatile 28-84mm equivalent zoom designed for Micro Four Thirds mirrorless cameras. Despite its compact profile, this lens includes an advanced optical design, which includes aspherical, low dispersion, and high refractive index elements to achieve a high degree of sharpness and clarity throughout the zoom range. A ZERO coating has also been applied to individual elements to suppress flare and ghosting for high contrast, colour-accurate imagery. In addition to the optical design and small size, the lens is also characterized by its Electronic Zoom mechanism, for smooth and constant zoom movements, and a Movie \u0026amp; Still Compatible (MSC) AF system that is quick, quiet, and precise to suit both video and photo applications.\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eWide-to-portrait-length zoom is designed for Micro Four Thirds mirrorless cameras and provides a 28-84mm equivalent focal length range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eThree aspherical elements and one S-HR (Super-High Refractive Index) element are used to reduce spherical aberrations and distortion throughout the zoom range. One extra-low dispersion element is featured, too, to suppress colour fringing and chromatic aberrations for improved colour accuracy and clarity.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eA ZERO (Zuiko Extra-low Reflection Optical) coating has been applied to individual elements to minimize lens flare and ghosting for improved contrast and colour fidelity when working in strong lighting conditions.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eElectronic Zoom control uses a linear motor to produce smooth, dramatic zooming effects to complement your video recording. Two zoom speeds are available, too, to suit various subject types and recording needs.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMovie \u0026amp; Still Compatible (MSC) autofocus system benefits both photo and video applications due to its smooth, quiet, and fast performance.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePancake form-factor measures just 0.9\" thick and an Electronic Retraction feature automatically extends and retracts the lens when the camera is powered on or off.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eOlympus M.Zuiko Digital ED 14-42mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cdiv class=\"title_dkf_HqcGmV\"\u003e\n\u003ch2 class=\"text_v_wGSQBcdt comfy_v_wGSQBcdt sizeTitle4_v_wGSQBcdt weightBold_v_wGSQBcdt primary_aEALyqkgyT\" data-selenium=\"sellingPointsTitle\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cul class=\"list_dkf_HqcGmV\"\u003e\n\u003cli class=\"listItem_dkf_HqcGmV\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eMicro Four Thirds System\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_dkf_HqcGmV\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003e28-84mm (35mm Equivalent)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_dkf_HqcGmV\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eAperture Range: f\/3.5 to f\/22\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_dkf_HqcGmV\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eThree Aspherical Elements\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_dkf_HqcGmV\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eOne ED Element, One S-HR Element\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_dkf_HqcGmV\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eZERO Lens Coating\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_dkf_HqcGmV\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eMovie \u0026amp; Still Compatible AF System\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_dkf_HqcGmV\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eElectronic Zoom Mechanism\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_dkf_HqcGmV\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003ePancake Lens Form Factor\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_dkf_HqcGmV\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eRounded 5-Blade Diaphragm\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684599234858,"sku":"V314070BE000","price":7985.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/V314070SE000.jpg?v=1781051527"},{"product_id":"fujifilm-xf-10-24mm-f4-r-ois-mirrorless-camera-lens","title":"FujiFilm XF 10-24mm f4 R Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujiFilm XF 10-24mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv class=\"ov-wrapper js-overview-desc\"\u003e\n\u003cdiv class=\"ov-desc\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe FujiFilm FUJINON LENS XF10-24mmF4 R OIS is a wide-angle zoom providing a 35mm-equivalent focal length range of 15-36mm when used with Fujifilm APS-C-sized mirrorless digital cameras. A constant f\/4 maximum aperture maintains consistent illumination throughout the zoom range and the Optical Image Stabilization system helps to minimize the appearance of camera shake when working with longer shutter speeds.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e An internal focusing system, and the use of a stepping AF motor, ensures quiet, smooth, and precise focusing capabilities that are ideal for both still and video applications.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFour aspherical and three extra-low dispersion elements are integrated into the optical design to reduce chromatic aberrations throughout the zoom range and to benefit overall image clarity and sharpness. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAn HT-EBC multi-layer coating helps to minimize ghosting and lens flare for higher contrast and an additional coating has been applied to the rear side of the front-most lens element to further reduce ghosting that is common to lens designs with deep concave elements.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSporting a revised physical design, the FUJIFILM XF 10-24mm f\/4 R OIS WR is a versatile wide-angle zoom now featuring robust weather sealing along with more intuitive handling. This 15-36mm-equivalent zoom is characterized by its constant f\/4 maximum aperture and advanced optics, which utilize a series of extra-low dispersion and aspherical elements to correct both chromatic and spherical aberrations for high colour accuracy, sharpness, and accurate rendering.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e A Super EBC coating also suppresses flare and ghosting for improved contrast and colour neutrality when working in strong lighting conditions. Benefitting the optics, an updated optical image stabilization system minimizes the appearance of camera shake by 3.5 stops for improved sharpness when shooting handheld and a stepping motor offers quick and quiet autofocus performance. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdditionally, a reworked physical design includes slimmer focusing and aperture rings, a lockable 'A' position and f\/stop scale, and the lens now sports a dust- and moisture-sealed design for working in harsh environments.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujiFilm XF 10-24mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eWide-angle zoom lens provides a 35mm-equivalent focal length range of 15-36mm, making it highly suitable for landscape, interior, nature, and other applications where a dynamic sense of space is desired.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOptical image stabilization works to reduce the appearance of camera shake to suit working in low-light conditions with slower shutter speeds.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eConstant f\/4 maximum aperture provides consistent illumination throughout the zoom range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHigh-speed precision stepping autofocus motor is ideal for quickly and accurately acquiring focus and ideal for moving subjects and video applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFour aspherical elements and three extra-low dispersion elements help to reduce chromatic aberrations throughout the zoom range and contribute to high overall image sharpness.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eAn HT-EBC multi-layer coating minimizes lens flare and ghosting to deliver contrast-rich, colour neutral imagery. An additional coating has been applied to the reverse side of the front lens element to further contribute to effective ghosting and flare reduction.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAn internal focusing mechanism maintains the overall lens length during focus for faster, more reliable performance.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFinely-tuned metal focus and aperture rings benefit overall handling and durability.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA macro setting enables close-up focusing down to 9.4\".\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe seven-blade rounded diaphragm works to produce an aesthetic out-of-focus quality to benefit selective focus and shallow depth of field imagery.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWhen used with an X-series camera that features a Lens Modulation Optimizer (LMO) function, the FujiFilm FUJINON LENS XF10-24mmF4 R OIS lens' performance is enhanced to deliver consistent illumination and sharpness throughout the aperture range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684600742186,"sku":"16666791","price":18999.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/FujiFilm-XF-10-24mm-f4-R-OIS-Mirrorless-Camera-Lens6.jpg?v=1781051538"},{"product_id":"fujifilm-xf-18-135mm-f3-5-5-6-ois-wr-mirrorless-camera-lens","title":"Fujifilm XF 18-135mm f3.5-5.6 Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 18-135mm\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm XF 18-135mm Standard Zoom f3.5-5.6 R LM OIS WR Lens is a wide-angle to telephoto zoom lens designed for Fujifilm X-mount mirrorless cameras, where it provides a 35mm-equivalent focal length range of 27-206mm.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eIts optical system comprises 16 elements in 12 groups and includes four aspherical elements and two extra-low dispersion glass elements to maintain an overall compact form factor as well as reduce chromatic aberrations and distortions throughout the zoom range. An HT-EBC multi-layer coating has also been applied to lens elements to suppress lens flare and ghosting to realize contrast-rich, colour-neutral imagery.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefitting this lens' use in difficult lighting conditions, an enhanced optical image stabilization system compensates for up to five effective stops of camera shake to produce sharper imagery with slower shutter speeds. For working in fast-paced situations, an inner focusing system, coupled with a linear AF motor, produces smooth and quiet focusing with a max AF speed of just 0.1 seconds.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProtecting the \"Fujifilm XF 18-135mm\" Standard Zoom lens in inclement weather, the barrel features 20 distinct seals and an internal ventilator offers smooth zoom adjustment while preventing dust and moisture from entering the lens.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 18-135mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch2\u003eFEATURES\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eThe Fujifilm XF 18-135mm Standard Zoom lens is compatible with all Fujifilm X-mount mirrorless digital cameras that have been updated with the most recent version of firmware.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e18-135mm f3.5-5.6 zoom lens provides a 35mm-equivalent focal length of 27-206mm, covering wide-angle to telephoto perspectives to suit working in a wide variety of shooting situations.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe optical design incorporates four aspherical elements and two extra-low dispersion elements to minimize chromatic aberrations and distortions throughout the zoom range while also lessening the overall size and weight of the lens.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eAn HT-EBC multi-layer coating has been applied to lens elements to reduce lens flare and ghosting for greater image clarity and colour fidelity.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe Fujifilm XF 18-135mm Standard Zoom lens barrel features 20 distinct seals across its design to resist dust and moisture from entering the lens. Additionally, further contributing to effective weather resistance, an internal ventilator ensures smooth zoom adjustment and prevents dust particles and moisture from reaching the interior of the lens.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAn enhanced optical image stabilization system, which includes dedicated OIS Unit Lenses with a wide range of corrective movements, compensates for the appearance of camera shake by an effective five stops to benefit working in low-light conditions and with slower shutter speeds. This enhanced OIS system employs a redeveloped algorithm, which checks for camera shake 8000 times per second and controls the optical system at a rate of 16,000 times per second, to correct for the slightest amount of camera shake. Two high-precision gyro sensors with quartz oscillators also work to detect both high and low frequency shakes in order to compensate for a wide range of camera movement types.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAn inner focusing design maintains the overall lens length during use and helps to achieve quick focusing speeds as short as 0.1 seconds. Additionally, a linear AF motor contributes to smooth and near-silent focusing performance to suit video recording.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003cp\u003e\u003cstrong\u003eAn ideal all-around lens, the FUJIFILM XF 18-135mm f\/3.5-5.6 R LM OIS WR is a versatile 27-206mm-equivalent zoom, covering wide-angle to medium telephoto fields of view.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWell-suited for travel and walkaround shooting, the expansive reach of this lens is further complemented by a sophisticated optical design, which uses ED and aspherical elements, to produce high colour accuracy, sharpness, and image clarity. An HT-EBC coating also improves contrast and colour neutrality by reducing flare and ghosting when working in strong lighting conditions. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlso benefitting use in a variety of situations, a linear motor delivers quick and quiet autofocus performance and a five stop-effective image stabilization system minimizes the appearance of camera shake. Additionally, the lens is fully weather-sealed for working in inclement conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eAll-in-one zoom is designed for APS-C-format Fujifilm X-mount mirrorless cameras and offers a 27-206mm equivalent focal length range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eTwo extra-low dispersion elements are used to greatly reduce colour fringing and chromatic aberrations in order to produce high clarity and colour fidelity throughout the zoom range.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eFour aspherical elements control distortion and spherical aberrations, which helps to improve sharpness and realize more accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eAn HT-EBC (High Transmittance Electron Beam Coating) coating has been applied to the entire surface of each element to for controlling ghosting and flare for greater contrast and colour accuracy.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eA linear motor autofocus system, coupled with an internal focusing design, delivers smooth, near-silent performance that is especially beneficial to video applications and when working in noise-sensitive areas.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eComplemented by an enhanced gyro sensor and unique series of algorithms, the optical stabilization system minimizes the appearance of camera shake by up to five stops to enable sharper imaging when working with longer focal lengths or slower shutter speeds.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eThe lens body incorporates 20 distinct weather seals to protect against dust and moisture, and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eRounded seven-blade diaphragm contributes to a pleasing out-of-focus quality to benefit the use of selective focus and shallow depth of field techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 18-135mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eCovering a wide shooting range\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens can be used for many subjects in various shooting scenes as it covers frequently used angles of view. These include wide angle, often used for shooting landscapes and architecture with an excellent sense of perspective (27mm*), a normal angle of view that naturally captures the image as is (35mm*, 40mm*, 50mm*), and telephoto, which symbolically cuts out portraits and sports scenes (85mm*, 135mm*, 200mm*) with its 7.5x zoom.\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eIn order to realize high descriptive performance with sharpness and rich contrast from wide angle to telephoto, high-performance glass materials including 4 aspherical glass lenses and 2 ED glass lenses are used. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMulti-layer coating HT-EBC, which has high permeability (99.8%) and low reflectance (0.2%), is applied to the entire lens to effectively reduce lens flare and ghosting, which often occur in backlight conditions. Utilizing the wide zoom range of the lens, there is more freedom in composition and selecting angles.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e* 35mm Format Equivalent\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eFast autofocus (max. 0.10 sec.), silent operation\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujinon XF 18-135mm f\/3.5-5.6 R LM OIS WR utilizes an inner focus mechanism for rapid autofocusing speeds. This was enabled by making the focus lens lighter and installing a linear motor.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e By combining this lens with the X-series camera body which is compatible with phase detection AF, smooth photography is offered with faster AF.\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eLinear motor technology which directly drives the focus lens creates low noise for silent operation when shooting movies.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 18-135mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eWorld's most advanced 5.0-stop image stabilization function\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIn order to realize the world's most advanced 5.0-stop image stabilization performance, performance to detect movement in the low-frequency band was improved, and an algorithm to accurately sense blur from the detected signal was developed. Correction performance improved by 2 times in the low-speed shutter range. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis helps to support a lightly-equipped shooting style without the use of a tripod.\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eThe newly adopted high-precision gyro sensor is installed with quartz oscillators which detect movement from high frequency to low frequency bandwidth.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eWeather resistant structure\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eA weather resistant structure with applied sealing on 20 areas on the lens barrel is tough against various changes that occur in a natural environment, such as sudden rain, dust, and splashes of water.\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eUsers can focus more on shooting by using the lens together with the premium mirrorless camera FUJIFILM X-T1, which has a weather resistant structure, as well as with the dedicated vertical grip \"VG-XT1\".\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eIn order to improve the feel when adjusting zoom, a ventilator is placed in the interior of the bottom of the lens barrel. The structure effectively prevents dust particles and moisture from getting into the lens to allow for smooth operation.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eLight-weight and compact design for excellent mobility\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eA wide shooting range, image stabilization function, and a weather resistant structure are realized in a size that weighs only 490g. When combined with the FUJIFILM X-T1, a light weight of just 930g will expand the area of activities of the photographer to help capture more photo opportunities.\u003c\/strong\u003e\u003cbr\u003e\n\u003cb\u003e4 \"aspherical lenses\" have been adopted, each of which deliver the performance of multiple general spherical lenses together, are used to realize extremely short optical length. With an easily manoeuvrable size and good holding balance with the total lens length, a comfortable shooting style is promised.\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684603167018,"sku":"16432853","price":13299.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/181351__29821.1502229957.jpg?v=1781051567"},{"product_id":"fujifilm-xf16mm-f1-4-r-wr-mirrorless-camera-lens","title":"Fujifilm XF16mm f1.4 R Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF16mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv class=\"ov-wrapper js-overview-desc\"\u003e\n\u003cdiv class=\"ov-desc\"\u003e\n\u003cp\u003e\u003cstrong\u003eFast and wide, the Fujifilm XF16mm f1.4 R WR is a 24mm equivalent wide-angle lens designed specifically for Fujifilm X-mount mirrorless cameras. Two aspherical and two extra-low dispersion elements are incorporated within the lens design to minimize chromatic, spherical, and axial aberrations as well as distortions for consistent edge-to-edge sharpness and illumination.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e A Nano-GI coating has also been applied to alter the refractive index between elements and suppress flare and ghosting. Conventionally thought of as an ideal lens for street, travel, and landscape photography, this wide prime also features a minimum working distance of less than 6\" for photographing close-up subjects.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eComplementing the optical assets, the \"Fujifilm XF16mm\" f1.4 R WR lens also features a weather-resistant design with nine different seals in eight different areas to prevent moisture and dust from entering the lens, as well as enabling its use in temperatures as low as 14°F. A quick and smooth autofocus motor helps to deftly acquire focus in as little as 0.11 sec., and manual focusing use is benefitted by the inclusion of a depth of field scale for pre-setting focus.\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ov-desc\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe XF 16mm f1.4 R WR is a 24mm-equivalent wide-angle lens for APS-C format Fujifilm X-mount mirrorless cameras. It has a fast f1.4 maximum aperture for increased control over depth of field and working in low-light conditions. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA floating focus system benefits autofocus speed and maintains consistent performance throughout the focusing range.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTwo aspherical and two extra-low dispersion elements help to reduce spherical and chromatic aberrations for improved sharpness, clarity, and colour accuracy. Nano-GI and HT-EBC coatings help minimise ghosting and flare.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eX-Mount Lens\/APS-C Format\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e24mm (35mm Equivalent)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAperture Range: f1.4 to f16\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTwo Aspherical Elements, Two ED Elements\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWeather-Sealed Body\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThis is a fast, wide lens is ideal for taking sharp photos in challenging light conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eWide-angle 16mm prime lens provides a 24mm equivalent focal length when used with Fujifilm X-series mirrorless digital cameras.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast f1.4 maximum aperture benefits working in difficult lighting conditions and also aids in selective focus control.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTwo aspherical elements control spherical aberrations and distortions and two extra-low dispersion elements help to reduce lateral and axial aberrations. The combination of the two designs minimizes overall distortion and maintains edge-to-edge illumination and sharpness.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA Nano-GI (Gradient Index) coating has been applied to alter the refractive index between the glass and air in order to better suppress lens flare and ghosting for diagonal incident light.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAn HT-EBC coating has been applied the entire surface of each element to for controlling ghosting and flare for greater image clarity.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA weather-resistant design includes nine different seals in eight areas to prevent dust and moisture from entering the lens, and also permits working in temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA quick and quiet autofocus motor pairs with a two group floating focus system to achieve precise focus in as little as 0.11 sec.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eContrasting the wide field of view afforded by the lens, a minimum working distance of less than 6\" is ideal for photographing close-up subjects.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNine rounded diaphragm blades contribute to a pleasing out-of-focus quality to benefit the use of shallow depth of field techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eDepth of field scale benefits working with manual focus and pre-setting your focus position.\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF16mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003e13 elements in 11 groups and Nano GI Coating for high image quality\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe optical design includes two aspherical elements and two ED (extra low-dispersion) elements, which reduce spherical and chromatic aberrations to deliver sharp, rich image quality even at the widest aperture of f1.4. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe image quality is further enhanced by Fujifilm’s proprietary HT-EBC coating applied to the all lens surfaces and Nano GI Coating on the rear surface of G1 lens. This alters the refractive index between glass and air, to reduce ghosting and flare from diagonal incident light.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eMinimum working distance of 15cm\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBy getting closer to a subject the bokeh is enhanced and perspective is more dynamic, which gives the wide-angle photographer greater creativity. Use the Fujifilm XF 16mm f1.4 R WR Lens to photograph a plate of food with the restaurant in the background, for example, or a water droplet on a plant with forest in the background and both the subject and its surroundings can be captured at the same time.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e High image quality is achieved throughout the focus range by correcting various aberrations, even at minimum working distance of 15cm, and a Floating Focus System driven by two focus groups that work in conjunction with each other according to the working distance.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eHigh-speed autofocus and intuitive manual focus design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eA quick and quiet autofocus motor pairs with a two group floating focus system to achieve precise focus in as little as 0.11 sec. The focus ring is designed with a depth-of-field scale, perfect for snap shooters and street photographers. By measuring the distance and adjusting the aperture setting, one can spontaneously shoot with no delay.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF16mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eWeather- and dust-resistant\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe weather-resistant structure features 9 seals in 8 areas on the lens barrel. These keep the lens protected from sudden rain, dust and splashes of water.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eLightweight and compact\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAt approx. 375g the lens is around 40% of the weight of its DSLR equivalent. This is great news for all photographers who want a versatile lens that delivers the highest optical performance in a very compact size.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fullColumnBlockB01\"\u003e\n\u003ch3 class=\"titH2 is-effect is-active\"\u003eCapture everything you see\u003c\/h3\u003e\n\u003cp class=\"txt_normal is-effect is-active\"\u003e\u003cstrong\u003eThis lens has an angle of view that is slightly wider than what the human eye can see. The XF16mm f1.4 can capture every detail of a scene or by changing your angle give a more dramatic point of view. From street snaps to landscapes and with it's compact dimensions and 350g weight, this lens will fit into your camera bag with no problems.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLenses are one of the most important elements in photography and videography. Every image we see starts with rays of light that pass through the lens, are bent and corrects in order to delivery the most faithful information to the image sensor. The XF16mm f1.4 is coated with Nano-GI (Gradient Index) technology to eliminate unwanted ghosting and flare and minimize distortions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"txt_normal is-effect is-active\"\u003e\u003cstrong\u003e Even when used at it's brightest aperture of F1.4, this lens performs excellently, challenging what you thought was possible and allowing more creativity in your photography and videography.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF16mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3 class=\"titH2 is-effect is-active\"\u003e\u003cstrong\u003eDramatic perspective\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"txt_normal is-effect is-active\"\u003e\u003cstrong\u003eThe XF16mm f1.4 R WR can capture shots as close as 15cm. When used right, you can add a more dynamic look to your images by also having full control over the foregrounds and backgrounds within the frame.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"titH2 is-effect is-active\"\u003e\u003cstrong\u003eQuick Manual focus and even Quicker Autofocus\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"txt_normal is-effect is-active\"\u003e\u003cstrong\u003eUsing a powerful DC coreless motor, the focus element in the XF16mm f1.4 R WR moves quickly and accurately in a split second.\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eThe clutch allows you to switch from autofocus to manual focus instantly and the engraved depth of field markings assist precise manual focus.\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eBoth of these features combined mean you can adjust the focus quickly and however you like without worrying about missing an important shot.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"titH2 is-effect is-active\"\u003e\u003cstrong\u003eCreativity, whatever the weather\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"txt_normal is-effect is-active\"\u003e\u003cstrong\u003eDifficult challenges present huge opportunities for creative photographers. A weatherproof lens and camera in rain and snow gives you freedom to capture a scene without concern for your equipment\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684629250346,"sku":"16641208","price":11399.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-XF16mm-F1.4-R-WR.jpg?v=1781051743"},{"product_id":"fujifilm-xf-90mm-f2r-lm-wr-mirrorless-camera-lens","title":"Fujifilm XF 90mm f2R Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eF\u003cstrong\u003eujifilm XF 90mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv class=\"ov-wrapper js-overview-desc\"\u003e\n\u003cdiv class=\"ov-desc\"\u003e\n\u003cp\u003e\u003cstrong\u003eA fast telephoto prime for the Fujifilm X-series of mirrorless cameras, the Fujifilm XF 90mm F2R LM WR features a 137mm equivalent focal length along with a fast f2 maximum aperture for low-light performance and extensive control over focus placement. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe \"Fujifilm XF 90mm\" F2R LM WR lens construction incorporates three extra-low dispersion elements to minimize chromatic aberrations and distortion and a Super EBC coating has been applied to control flare and ghosting for increased contrast and colour fidelity. Complementing the optical assets is a robust weather-sealed construction that incorporates seven seals on the lens barrel to protect against moisture, dust, and cold temperatures.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e Benefitting handling and fast-paced shooting, this 90mm f2 also incorporates a Quad Linear Motor for quick, quiet, and precise autofocus performance. As a mid-length prime telephoto, the Fujifilm \"XF 90mm\" F2R LM WR lens is especially well-suited to a variety of shooting applications, most notably portraiture, where the intuitive handling, fast performance, and ability to control your focus are paramount.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm XF 90mm F2R LM WR lens is available at discount from Foto Discount World.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eProviding a 35mm-equivalent focal length range of 137mm, this prime telephoto is ideal for working with distant subjects and portraiture applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast f2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over focus when working with shallow depth of field or selective focus techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe 11-element-in-8-group design includes three extra-low dispersion elements to minimize chromatic aberrations and distortions for increased clarity and sharpness.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA Super EBC coating has been applied to the surface of each element, for controlling ghosting and flare, for greater image clarity.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA Quad Linear Motor autofocus system delivers smooth, near-silent performance that is especially beneficial to video applications and when working in noise-sensitive areas. Four magnets are incorporated into the design of the linear motor for increased torque and faster response for acquiring focus as quickly as 0.14 sec.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSeven distinct weather seals are placed about the lens barrel to protect against dust, moisture, and temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSeven rounded diaphragm blades contribute to a pleasing out-of-focus quality when working with selective focus or shallow depth of field techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA minimum focusing distance of 2' pairs with a 0.2x maximum magnification (0.3x equivalent) to benefit working with close-up subjects.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 90mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm XF 90mm f2 R LM WR is a super-fast prime lens with razor-sharp optics and super-fast focus for Fujifilm mirrorless cameras. The lens is also weather resistant and weighs just 540g.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe FUJINON XF90mmF2 R LM WR is a fast-aperture prime lens with a focal length equivalent to 137mm\u003csup\u003e*\u003c\/sup\u003e\u003csup\u003e1\u003c\/sup\u003e and a maximum aperture of F2. 0, that delivers ultra-sharp images with rich bokeh even at the maximum aperture setting.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eUltra-sharp images even at the maximum aperture\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThe optical construction of the Fujifilm XF 90mm f2 R LM WR Lens comprises 11 elements in 8 groups, including three ED (extra low-dispersion) elements, which reduces chromatic aberrations to deliver sharp, rich images even at the widest aperture of f2.0. A Super EBC coating has been applied to the surface of each element, for controlling ghosting and flare, for greater image clarity.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eBeautiful bokeh\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThe rounded aperture blades combined with an optical construction designed to minimise vignetting creates beautiful circular bokeh right to the edge of the image. In addition, stunning depth is possible in images thanks to the differentiation between the razor-sharp subject and the bokeh in front and behind it.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eHigh-speed autofocus\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eA Quad Linear Motor autofocus system delivers smooth, near-silent performance that is especially beneficial to video applications and when working in noise-sensitive areas. Four magnets are incorporated into the design of the linear motor for increased torque and faster response for acquiring focus as quickly as 0.14 sec. The high-speed autofocus provides a more versatile shooting experience, allowing users to quickly react to subtle changes in a subject's facial expression.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eClose focusing to 60cm and 0.3x magnification\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThe close focusing capabilities of the Fujifilm XF 90mm f2 R LM WR Lens allow you to isolate key parts of a subject so you can shoot dramatic portraits or close-ups of flowers and insects. The close-focus distance of 60cm is paired with a 0.3x magnification (35mm equivalent) for beautiful close-up work.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eWeather, Dust, and Freeze Resistance\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens features a weather- and dust-resistant design and structure with seven seals on the lens barrel. It has also been designed to work well in temperatures as low as -10°C. This keeps the lens protected from rain, dust and splashes of water when shooting outdoors.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 90mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch2 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eLightweight and compact\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003eThe lens weighs approx. 540g, and is compact too, with a filter thread measuring just 62mm. The combined weight with the XF56mmF1.2 R is less than 1kg – great news for portrait photographers who want to travel light and still shoot with prime lenses for sharp images and strong bokeh.\u003c\/b\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eRazor-sharp\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe 90mm prime lens comprises of 11 elements, including 3 ED elements. ED (extra low dispersion) elements effectively reduces chromatic aberrations to produce sharp and detailed images.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eBeautiful circular background bokeh\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eA large maximum aperture and rounded aperture blades helps create a shallow depth of field and beautifully smooth bokeh. The shallow depth of field and smooth bokeh makes your subject stand out from the background and is perfect for portrait and product photography.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eMinimum focus distance of 60cm\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe telephoto focal length and short focus distance will help you to capture breath-taking close-ups with exceptional detail while the circular bokeh will blur your background to isolate your subject.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFast autofocus.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThanks to a quad linear motor with four magnets and a maximum aperture of f2 the XF 90mm can quickly and silently focus on and track your subject, helping you to capture that special moment at the right time.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWeather resistant, dust-resistant and -10C low-temperature operation\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eEach portion of the barrel is sealed, making the lens weather-resistant, dust-resistant and capable of -10C low-temperature operation.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684634067242,"sku":"16463668","price":14695.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-XF-90mm-F2R-LM-WR.jpg?v=1781051770"},{"product_id":"fujifilm-xf-50-140mm-telephoto-zoom-f2-8-r-lm-ois-wr-mirrorless-camera-lens","title":"Fujifilm XF 50-140mm f2.8 R Mirrorless Camera Lens","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 50-140mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cdiv class=\"ov-wrapper js-overview-desc\"\u003e\n\u003cdiv class=\"ov-desc\"\u003e\n\u003cp\u003e\u003cstrong\u003eA telephoto zoom designed for use in trying conditions, Fujifilm XF 50-140mm lens is a weather-sealed optic spanning the popular 76-213mm equivalent focal length range and featuring a constant f2.8 maximum aperture. Built for Fujifilm X-mount mirrorless digital cameras, this fast zoom further extends itself through the incorporation of a sophisticated lens design, highly effective optical image stabilization system, and a Triple Linear Motor AF system for refined performance. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eComprised of 23 elements in 16 groups, the optical design incorporates five extra-low dispersion (ED) elements and one Super ED element to markedly reduce chromatic aberrations and colour fringing throughout the zoom range. Additionally, a Nano-GI coating has also been applied to elements to alter the refractive index in between elements to minimize surface reflections and prevent lens flare and ghosting. The \"Fujifilm XF 50-140mm\" lens also sees the incorporation of 20 distinct weather seals across the barrel to render it both moisture and dust-sealed for use in inclement conditions as low as 14°F. An inner focusing and inner zoom design further help to prevent dust from entering the lens while also benefiting overall handling.\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 50-140mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cdiv class=\"ov-desc\"\u003e\n\u003ch2\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eProviding a 76-213mm equivalent focal length range, this telephoto zoom lens is ideal for working with distant subjects and portraiture applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eConstant f2.8 maximum aperture enables consistent performance throughout the zoom range and excels when working in difficult lighting conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe 23-element-in-16-group design includes five extra-low dispersion elements and one Super extra-low dispersion element to minimize chromatic aberrations and distortions throughout the zoom range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA Nano-GI (Gradient Index) coating has been applied to lens elements and alters the refractive index between the glass and air in order to better suppress lens flare and ghosting for diagonal incident light.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAn HT-EBC (High Transmittance Electron Beam Coating) coating has been applied to the entire surface of each element to for controlling ghosting and flare for greater image clarity.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eComplemented by an enhanced gyro sensor and unique series of algorithms, the optical stabilization system minimizes the appearance of camera shake to enable sharper imaging when working with longer focal lengths or slower shutter speeds\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA Triple Linear Motor autofocus system delivers smooth, near-silent performance that is especially beneficial to video applications and when working in noise-sensitive areas.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA tripod collar is included for well-balanced mounting and shooting when working from a tripod or monopod.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAn inner focusing and inner zooming design maintains the overall lens length during operation for quicker performance and greater resistance to dust or moisture from entering the lens. Additionally, 20 distinct seals are placed across the lens barrel to render it weather-resistant and capable of functioning in temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSeven rounded diaphragm blades contribute to a pleasing out-of-focus quality to benefit the use of selective focus and shallow depth of field techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhen used with an X-series camera that features a Lens Modulation Optimizer (LMO) function, the lens' performance is enhanced to deliver consistent\u003c\/strong\u003e\u003cstrong\u003e illumination and sharpness throughout the aperture range.\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"txt_normal\"\u003e\u003cstrong\u003eThe lens has five-stop image stabilisation inside, and can deliver up to six-stops\u003csup\u003e*1\u003c\/sup\u003e when mounted on a camera with in-body image stabilisation. At the longest end of the zoom, 140mm, the slowest shutter speed when hand-holding should be 1\/125 sec to avoid camera shake. The OIS allows you to use a shutter speed of 1\/4 sec! Concentrate on your subject and have the creative freedom to choose a wider range of shutter speeds. You can also benefit in low light, as you don't have to increase ISO sensitivity or rely on a tripod.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"bl_lm bl_ois is-effect is-active\"\u003e\u003cstrong\u003eLarge-diameter zooms are typically very heavy, limiting where you can use the lens and what pictures you can take, however this lens weighs less than 1kg. After a day of shooting with the lens, when you head home and realise that there is no strain on your shoulders or arms, that is the moment you appreciate its true value.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684634755370,"sku":"16443060","price":19799.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-XF-50-140mm-Telephoto-Zoom-f2.8-R-LM-OIS-WR3.jpg?v=1781051781"},{"product_id":"fujifilm-gf-63mm-f2-8-r-wr-r-3000-00-cash-back","title":"Fujifilm GF 63mm f2.8 Mirrorless Camera Lens","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm GF 63mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cb\u003eA sleek and versatile normal-length prime, the FUJIFILM GF63mm F2.8 R WR, discounted at Foto Discount World, is a 50mm equivalent lens for the G-mount GFX camera system. Its 10 elements, eight groups optical design incorporates one extra-low dispersion element to reduce chromatic aberrations and colour fringing for improved clarity and colour accuracy throughout the aperture range. A fluorine coating has also been added to the front element to repel moisture and the lens also features a dust-, freeze-, and weather-resistant construction for use in inclement conditions. Additionally, a manual aperture ring is featured for intuitive, tactile adjustment over exposure settings, and a Command position can also be set for camera-based control over the aperture.\u003c\/b\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFUJIFILM GF63mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eThe front element features a hydrophobic fluorine coating to repel moisture.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eStandard-length prime lens offers a 50mm equivalent focal length to realize a normal field of view for working with a variety of subjects.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBright f2.8 maximum aperture benefits working in low-light conditions as well as enables a high degree of control over depth of field.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eThe optical design incorporates one extra-low dispersion element to reduce chromatic aberrations and colour fringing throughout the aperture and focusing ranges for notable clarity and colour fidelity.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe front optical group is used for focusing to minimize aberrations and distortions throughout the focusing range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684653760810,"sku":"16536647","price":30499.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-GF-63mm-f2.8-R-WR-1.jpg?v=1781051921"},{"product_id":"fujifilm-gf-120mm-f4-macro-r-lm-ois-wr-mirrorless-camera-lens","title":"Fujifilm GF 120mm f4 Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm GF 120mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cb\u003eDesigned for working with close-up subjects, the Fujifilm GF 120mm f4 Macro R LM OIS WR Lens for sale at Foto Discount World, is a versatile short telephoto prime for the G-mount GFX camera system. Offering a 95mm equivalent focal length, along with a maximum magnification of 1:2 and a 1.5' minimum focusing distance, this lens is well-suited for photographing near macro subjects as well as portraits and still life. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eIts optical design incorporates three extra-low dispersion elements to reduce colour fringing and chromatic aberrations for improved clarity and colour accuracy, and the design has also been optimized to render smooth out-of-focus area in front of and behind the plane of focus to suit shallow depth of field imagery. Additionally, a floating elements system is employed for consistent sharpness throughout the focusing range, and a linear AF motor provides fast and quiet focusing performance.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefitting handheld shooting, Optical Image Stabilization minimizes the appearance of camera shake for sharper imagery when working with slower shutter speeds. A focus range limiter switch is also available, to constrain the focusing to a 1.5' to 3' range, a 3' to infinity range, or the full focusing range. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA fluorine coating has also been added to the front element to repel moisture and the lens also features a dust-, freeze-, and weather-resistant construction for use in inclement conditions. Additionally, a manual aperture ring is featured for intuitive, tactile adjustment over exposure settings, and a Command position can also be set for camera-based control over the aperture.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm GF 120mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eThe front element features a hydrophobic fluorine coating to repel moisture.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTelephoto Fujifilm GF 120mm prime lens offers a 95mm equivalent focal length that is well-suited to working with close-up subjects at a comfortable range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eThe optical design incorporates three extra-low dispersion elements to reduce chromatic aberrations and colour fringing throughout the aperture and focusing ranges for notable clarity and colour fidelity.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA floating focusing system maintains sharpness and clarity throughout the focusing range, from 1.5' to infinity.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHigh-speed linear motor delivers quick, quiet, and smooth autofocus performance.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMaximum magnification of 1:2 benefits working with close-up subjects.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFocus range limiter lets you choose between a 1.5-3' focusing range, 3' to infinity range, or full range depending on the subject being photographed.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOptical Image Stabilization system compensates for up to five stops of camera shake to help realize sharper imagery when shooting handheld.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eRealise the full potential of the new GFX 50S medium format mirrorless camera with the Fujifilm GF 120mm macro lens. The design is comprised of 14 elements in 9 groups with 3 ED elements. It also features 5 stops of optical image stabilisation and a maximum magnification of 0.5x. The focus mechanism features a floating focus method and a linear motor, ensuring quick and silent focusing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eMid-Telephoto Macro Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe GF 120mm F4 R LM OIS WR Macro is a mid-telephoto macro lens specifically designed for the new G Mount and 43.8 x 32.9 mm sensor. The GF lens range, which can cope with resolutions up to 100 megapixels, combines the latest technologies with extensive knowledge accumulated from making XF lenses to deliver the best possible image quality and realise the full potential of the macro lens for Fujifilm GFX 50S medium format mirrorless camera. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe intuitive controls include a C position on the aperture ring, which allows you to adjust the aperture value with the command dial on the camera body. The A (Auto) and C positions are now lockable and all the lenses are weather and dust-resistant, plus they can work in temperatures as low as -10°C for worry-free shooting outdoors. A brass mount has been adopted for the strength. This new lens series is set to become a professional workhorse.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm GF 120mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eFujifilm G mount\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e95mm (35mm equivalent)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAperture range: f4-32\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThree extra-low dispersion elements\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMaximum magnification: 1:2\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMinimum focusing distance: 45cm\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLinear AF motor, floating focus system\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOptical image stabilisation\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFluorine-coated front element\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDust- \u0026amp; weather-sealed construction\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eHigh Image quality\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\u003cstrong\u003eThe lens construction of 14 elements in 9 groups (including 3 ED lens) delivers high-resolution images with minimal aberration thanks to the floating focus system. The positioning of the three ED lenses is optimised so that the colour aberration is minimised ensuring the best possible image quality with beautiful front and rear bokeh.\u003c\/strong\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eFast, silent autofocus\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\u003cstrong\u003eA floating focus system with two linear motors drives the autofocus lens group for a fast, silent AF performance.\u003c\/strong\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eImage Stabilisation\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\u003cstrong\u003eA 5-stop image stabiliser inspires confidence when shooting hand-held.\u003c\/strong\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eWeather- \u0026amp; dust-resistant\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\u003cstrong\u003eThis pro macro lens features nine weather resistant seals so you can shoot outdoors in wet, cold or dusty conditions. A fluorine coating is also applied to the front lens element to repel water and dirt, further improving the toughness of the lens.\u003c\/strong\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eOperation\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\u003cstrong\u003eThe aperture ring has a C position (Command dial mode). This allows you to control the aperture with the command dial on the camera body. The A (AUTO) and C positions are lockable to prevent incorrect operations. A focus range selector allows you to set the optimal focus range for macro and mid-telephoto use to reduce autofocusing time.\u003c\/strong\u003e\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684654612778,"sku":"16536661","price":52299.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-GF-120mm-f4-Macro-R-LM-OIS-WR-Lens.jpg?v=1781051931"},{"product_id":"fujifilm-xf-23mm-f2-r-wr-silver-mirrorless-camera-lens","title":"Fujifilm XF 23mm f2 R Silver Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF 23mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eFujifilm XF 23mm F2 R WR Silver - Mirrorless Camera Lens. Compact, fast, and weather resistant, this black wide-angle FUJIFILM XF23mm F2 R WR is a great choice for those looking for a lightweight and effective imaging kit. Optimized for X-series mirrorless cameras equipped with APS-C sensors, this 23mm lens offers a classic 35mm equivalent perspective, a view much loved by street photographers. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe lightweight design and fast f\/2 aperture make it a great choice for those looking to stay discreet while shooting. Also, by using two aspherical elements in its optical construction, the lens is able to combat distortions and aberrations for a clear, sharp image. In addition, the \"FUJIFILM XF23mm\" F2 R WR lens uses a Super EBC coating to minimize flare and ghosting.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor fast, accurate focusing this FUJIFILM XF23mm F2 R WR lens utilizes an internal focusing stepping motor AF system which can lock on in as little as 0.05 seconds. Also, the lens offers tactile controls in the form of physical aperture and focusing rings. Additionally, the weather-sealed lens has a rounded 9-blade diaphragm for smooth bokeh.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF 23mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eWeather seals are placed about the lens barrel to protect against dust, moisture, and temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNine rounded diaphragm blades contribute to a pleasing out-of-focus quality when working with selective focus or shallow depth of field techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMinimum working distance of 9\" allows shooters to get close to their subjects\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eProviding a 35mm-equivalent focal length of 35mm, this prime lens provides a slightly wide-angle perspective that is useful in a wide variety of situations and well-suited to street photography.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast f\/2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over focus when working with shallow depth of field or selective focus techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe 10-element-in-6-group design includes two aspherical elements to minimize spherical aberrations and distortions for increased clarity and sharpness.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe internal focusing stepping motor AF system delivers smooth, near-silent performance that can acquire focus as quickly as 0.05 sec.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA Super Electron Beam Coating has been applied to the lens for controlling ghosting and flare, and greater image clarity.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv id=\"orms-product-description\"\u003e\u003cstrong\u003eThe Fujifilm XF 23mm f\/2 R WR is a compact wide angle prime lens designed for Fuji's X-series mirrorless cameras. The lens features ten elements in six groups, including two aspherical elements to provide exceptional image quality; while a compact size of 6cm in length and a low weight of only 180g makes the lens easy to transport.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"product attribute overview\"\u003e\n\u003cdiv class=\"value std\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e23mm prime lens for Fujifilm X mirrorless cameras\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAperture Range: f\/2 to f\/16\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTwo Aspherical Elements\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSuper EBC Lens Coating\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eInternal Focusing AF System\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePhysical Aperture Ring\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWeather-Sealed Construction\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded 9-Blade Diaphragm\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF 23mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-add-form\"\u003e\n\u003cdiv class=\"box-tocart\"\u003e\n\u003cdiv id=\"instant-purchase\" data-bind=\"scope:'instant-purchase'\"\u003e\u003cstrong\u003eThe lightweight design and fast f\/2 aperture make it a great choice for those looking to stay discreet while shooting and is also the reason why it is the best Fuji X lens for street photography. \u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv data-bind=\"scope:'instant-purchase'\"\u003e\n\u003cstrong\u003eAlso, by using two aspherical elements in its optical construction, the lens is able to combat distortions and aberrations for a clear, sharp image. In addition, the 23mm lens uses a Super EBC coating to minimise flare and ghosting\u003c\/strong\u003e.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-bind=\"scope:'instant-purchase'\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned as a compact, walk-around prime, the silver XF 23mm f\/2 R WR from FUJIFILM is a versatile 35mm-equivalent lens characterized by its f\/2 maximum aperture that strikes and ideal balance between portability and speed. The optical design features two aspherical elements to reduce distortion and spherical aberrations in order to produce greater sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e A Super EBC coating is also used to control flare and ghosting for improved contrast and colour fidelity when working in bright and backlit conditions. Complementing the optics is a stepping motor, along with an internal focusing design, which provides quick and especially quiet focusing performance. Additionally, the lens is weather-sealed to suit working in inclement conditions.\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003ePrime wide-angle lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 35mm equivalent focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eBright f\/2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over depth of field.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eTwo aspherical elements limit distortion and spherical aberration in order to realize greater sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eSuper EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and colour fidelity when working in strong lighting conditions.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eStepping motor, along with an internal focusing design, affords fast and quiet autofocus performance that benefits both stills and video applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eThe lens body incorporates weather sealing to protect against dust and moisture, and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF 23mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"box-tocart\"\u003e\n\u003cdiv data-bind=\"scope:'instant-purchase'\"\u003e\n\u003ch3\u003e\u003cstrong\u003eCompact, Lightweight Wide-Angle Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCompact, fast, and weather resistant, this w wide-angle XF 23mm f\/2 R WR Lens from Fujifilm is a great choice for those looking for a lightweight and effective imaging kit. Optimised for X-series mirrorless cameras equipped with APS-C sensors, this 23mm lens (which is the Fuji X lens 35mm equivalent) offers a classic wide view much loved by street photographers.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe lightweight design and fast f\/2 aperture make it a great choice for those looking to stay discreet while shooting and is also the reason why it is the best Fuji X lens for street photography. Also, by using two aspherical elements in its optical construction, the lens is able to combat distortions and aberrations for a clear, sharp image. In addition, the 23mm lens uses a Super EBC coating to minimise flare and ghosting.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-sub-infomation\"\u003e\n\u003cdiv class=\"product-brand\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684664574250,"sku":"16523171","price":9499.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/FUJIFILM-XF23mm-F2-R-WR-Silver-1.jpg?v=1781051992"},{"product_id":"fujifilm-gf-32-64mm-f4-r-lm-wr-mirrorless-camera-lens","title":"Fujifilm GF 32-64mm f4 Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujiFilm GF 32-64mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cb\u003eDesigned for the Fujifilm G-mount GFX camera system, this GF 32-64mm f4 R LM WR Lens is a wide-angle zoom offering a 25-51mm equivalent focal length range. Covering wide-angle to normal-length perspectives, this zoom is well-suited to everyday shooting applications, and the constant f4 maximum aperture maintains consistent performance throughout the zoom range. A sophisticated optical design pairs a trio of aspherical elements with one super ED element and one ED element to control both spherical and chromatic aberrations for improved sharpness, clarity, and colour accuracy.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBalancing the optical assets is an internal focusing mechanism that utilizes a linear AF motor to deliver quick, quiet, and precise focusing performance. A fluorine coating has also been added to the front element of the GF 32-64mm to repel moisture and the lens also features a dust-, freeze-, and weather-resistant construction for use in inclement conditions. Additionally, a manual aperture ring is featured for intuitive, tactile adjustment over exposure settings, and a Command position can also be set for camera-based control over the aperture.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eWide-angle to normal-length zoom offers a 25-51mm equivalent focal length to suit working in a variety of situations.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eConstant f4 maximum aperture affords consistent performance throughout the zoom range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eThree aspherical elements are featured in the optical design to control spherical aberrations for improved sharpness with minimal distortion. Also, one extra-low dispersion element and a super extra-low dispersion element are also used to reduce colour fringing and chromatic aberrations throughout the zoom range for increased clarity.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAn internal focusing mechanism is controlled by a linear AF motor for smooth, silent, and fast focusing performance.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe front element features a hydrophobic fluorine coating to repel moisture.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm GF 32-64mm f4 R LM WR standard zoom lens with 21-51mm focal range (35mm equivalent) provides smoothly operated, fast and silent autofocus. Add this wide-angle lens to your events photography kit for quality group photos to the edge of the frame. And should it start drizzling, have no worries as this lens can shoot outdoors in wet, cold or dusty conditions thanks to its 10 weather resistant seals.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eYour Events Photography Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujinon GF zoom lens specifically designed for the new G Mount and 43.8 x 32.9mm sensor. The zoom lens for Fujifilm medium format can cope with resolutions up to 100 megapixels, combines the latest technologies with extensive knowledge accumulated from making XF lenses to deliver the best possible image quality and realise the full potential of the new GFX 50S medium format mirrorless camera.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e The intuitive controls include a C position on the aperture ring, which allows you to adjust the aperture value with the command dial on the camera body. The A (Auto) and C positions are now lockable and all the lenses are weather and dust-resistant, plus they can work in temperatures as low as -10°C for worry-free shooting outdoors. A brass mount has been adopted for the strength. This new lens series is set to become a professional workhorse.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujiFilm GF 32-64mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFujifilm G mount\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e25-51mm (35mm equivalent)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAperture range: f4 to f32\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThree aspherical elements\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOne Super ED element, one ED element\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLinear AF motor \u0026amp; internal focusing \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFluorine-coated front element\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDust- \u0026amp; weather-sealed construction\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCommand position on aperture ring\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded nine-blade diaphragm\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eHigh Image Quality\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens construction of 14 elements in 11 groups (including 3 aspherical lenses, 1 ED lens and 1 Super ED lens) delivers images comparable to a prime lens with the stunning image quality from the centre to the edges of the frame.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFast, silent autofocus\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe inner focusing mechanism uses a linear motor for fast, silent autofocusing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWeather \/ dust \/ resistant, and -10°C low-temperature operation\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThis Fujifilm medium format studio lens features 10 weather resistant seals so you can shoot outdoors in wet, cold or dusty conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eOperation\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe aperture ring has a C position (Command dial mode). This allows you to control the aperture with the command dial on the camera body. The A (AUTO) and C positions are lockable to prevent incorrect operations.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujiFilm GF 32-64mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm GF 32-64mm f4 R LM WR is a wide-angle zoom G-mount lens for Fuji's Medium Format GFX cameras. The lens provides a 35mm equivalent focal length range of 25mm to 51mm on a GFX camera. The short focal lengths of this lens will enable you to capture wide angle subjects such as landscapes, interiors, nightscapes, groupshots, and architecture. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe telephoto focal lens of the lens will provide a optical features and viewing angles that are appropriate for product photography and portraiture. The medium format lens features a fixed maximum aperture of f4 to provide good depth of field control and low light performance. Optical performance of the lens is simply superb and can cope with resolutions of up to 100MP.Additionally, the Fujifilm GF 32-64mm f4 lens is weather resistant, features internal autofocus, a physical aperture ring with a command position, and integrates a nine-bladed aperture for pleasant bokeh.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSuperb image quality\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eFujilim has been making some of the best photography and video lenses for over 50 years. The Fuji GF 32-64mm f4 R LM WR lens is no exception. A construction of 14 elements in 11 groups, including 3 aspherical lenses, 1 ED lens and 1 Super ED lens, ensures exceptional edge-to-edge clarity while keeping the lens compact.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eGood depth of field and low light performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eA maximum aperture of f4 provides the Fujifilm GF32-64mm f4 R LM WR lens with good low light performance, helping you to get sharp results when available light starts to fade. The lens also features a 9-bladed aperture, combine that with the aperture range and you get exceptional bokeh with good depth of field control.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684675780906,"sku":"16536659","price":34689.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/FujiFilm-GF-32-64mm-F4-R-LM-WR-Lens.jpg?v=1781052070"},{"product_id":"fujifilm-xf-50mm-f2-r-wr-black-mirrorless-camera-lens","title":"Fujifilm XF 50mm f2 R Black Mirrorless Camera Lens","description":"\u003ch1 class=\"contentTitleB03\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 50mm\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv class=\"parallelBlockB01L2R1 withContentTitleB04\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe XF50mmF2 R WR is a mid-telephoto lens with a focal length equivalent to 76mm\u003cspan class=\"note\"\u003e*\u003c\/span\u003e that delivers the very best results from Fujifilm's unique X-Trans CMOS sensor. Its compact and lightweight design features 9 elements in 7 groups, including one aspherical ED lens, and has an inner focusing system\u003cspan class=\"note\"\u003e**\u003c\/span\u003e, driven by a stepping motor\u003cspan class=\"note\"\u003e***\u003c\/span\u003e for fast and silent autofocusing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e Metal parts are used extensively on the exterior for a stylish, robust design with a premium feel, while the aperture and focusing rings have been designed to be comfortable and easy to use. The lens is also weather and dust resistant, and operates in temperatures as low as -10°C, making it ideal for shooting in a variety of conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe XF50mmF2 R WR will add to Fujifilm's line-up of compact, lightweight and stylish lenses, which currently includes the FUJINON XF35mmF2 R WR and XF23mmF2 R WR, further broadening the appeal of Fujifilm mirrorless digital cameras.\u003c\/b\u003e\u003c\/p\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eAn AF system that moves smaller lens elements in the middle or at the back of the lens to focus.\u003c\/h3\u003e\n\u003cdiv class=\"parallelBlockB01Half\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens features 9 lens elements in 7 groups including one aspherical ED lens, which prevents spherical and chromatic aberrations. This ensures the lens delivers outstanding results and minimises variances in image quality at different shooting distances.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eCompact, lightweight and stylish design\u003c\/h3\u003e\n\u003cul class=\"unorderedListB01\"\u003e\n\u003cli\u003e\u003cstrong\u003eThe lens weighs just 200g.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe metal exterior uses the same design style as XF35mmF2 R WR and XF23mmF2 R WR for a robust, premium feel.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe compact and stylish design almost completely eliminates mechanical vignetting\u003cspan class=\"note\"\u003e*\u003c\/span\u003e when using the optical viewfinder on the FUJIFILM X-Pro2 camera.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe aperture and focusing rings feature precise click stops and smooth damping for easy operation.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eFast and silent autofocus\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe inner focusing AF system uses a stepping motor to drive lightweight focusing elements for a fast, silent autofocus performance.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eWeather and dust resistant, capable of operating in temperatures as low as -10°C\u003c\/h3\u003e\n\u003cdiv class=\"parallelBlockB01L2R1\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens is weather-sealed at ten points around the barrel making it weather and dust resistant. It will also continue to operate in temperatures as low as -10°C. Used with the weather and dust-resistant FUJIFILM X-Pro2 or X-T2 bodies means users can shoot confidently in light rain or dusty environments.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2 class=\"contentTitleB03\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 50mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003cp\u003e\u003cstrong\u003eA sleek short telephoto prime for FUJIFILM X-series mirrorless cameras, the black XF 50mm f\/2 R WR offers a 76mm equivalent focal length to suit a variety of applications, including portraiture and still lifes. The lightweight design and bright f\/2 maximum aperture benefit working in low-light conditions and also afford a high degree of control over depth of field for selective focus techniques. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe optical design features one aspherical ED element, which controls distortion and colour fringing for sharper, clearer results throughout the aperture range. A Super EBC coating is also used to control flare and ghosting for improved contrast and colour fidelity when working in bright and backlit conditions. Complementing the optics is a stepping motor, along with an internal focusing design, which provides quick and especially quiet focusing performance. Additionally, the lens is weather-sealed to suit working in inclement conditions.\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003ePrime short telephoto lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 76mm equivalent focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eBright f\/2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over depth of field.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eOne aspherical extra-low dispersion element limits both spherical and chromatic aberrations in order to realize greater sharpness, clarity, and colour accuracy.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eSuper EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and colour fidelity when working in strong lighting conditions.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eStepping motor, along with an internal focusing design, affords fast and quiet autofocus performance that benefits both stills and video applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eThe lens body incorporates weather sealing to protect against dust and moisture, and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"contentTitleB03\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 50mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"parallelUnitB01R\"\u003e\n\u003ch3\u003e\u003cstrong\u003eSleek, Short Telephoto Prime Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm XF 50mm f\/2 R WR is a mid-telephoto lens with a focal length equivalent to 76mm (35mm equivalent) that delivers the very best results from Fujifilm's unique X-Trans CMOS sensor. Its compact and lightweight design features 9 elements in 7 groups, including one aspherical ED lens, and has an inner focusing system, driven by a stepping motor for fast and silent autofocusing. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMetal parts are used extensively on the exterior for a stylish, robust design with a premium feel, while the aperture and focusing rings have been designed to be comfortable and easy to use. The lens is also weather and dust resistant, and operates in temperatures as low as -10°C, making it ideal for shooting in a variety of conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eX-mount lens \/ APS-C format\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e76mm (35mm Equivalent)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAperture range: f\/2 to f\/16\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSuper EBC lens coating\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePhysical aperture ring\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWeather-sealed construction\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"contentTitleB03\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 50mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eAn AF system that moves smaller lens elements in the middle or at the back of the lens to focus\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens features 9 lens elements in 7 groups including one aspherical ED lens, which prevents spherical and chromatic aberrations. This ensures the lens delivers outstanding results and minimises variances in image quality at different shooting distances. The inner focusing AF system uses a stepping motor to drive lightweight focusing elements for a fast, silent autofocus performance.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"Hstyle Hthree\"\u003e\u003cstrong\u003eCompact, lightweight and stylish design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eThe lens weighs just 200g.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe metal exterior uses the same design style as XF35mmF2 R WR and XF23mmF2 R WR for a robust, premium feel.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe compact and stylish design almost completely eliminates mechanical vignetting when using the optical viewfinder on the FUJIFILM X-Pro2 camera.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe aperture and focusing rings feature precise click stops and smooth damping for easy operation.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684719788330,"sku":"16580612","price":8899.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-XF-50mm-F2-R-WR-Black.jpg?v=1781052408"},{"product_id":"fujifilm-xf-50mm-f2-r-wr-silver-mirrorless-camera-lens","title":"Fujifilm XF 50mm f2 R Silver Mirrorless Camera Lens","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 50mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cdiv class=\"parallelBlockB01L2R1 withContentTitleB04\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe XF50mmF2 R WR is a mid-telephoto lens with a focal length equivalent to 76mm\u003cspan class=\"note\"\u003e*\u003c\/span\u003e that delivers the very best results from Fujifilm's unique X-Trans CMOS sensor. Its compact and lightweight design features 9 elements in 7 groups, including one aspherical ED lens, and has an inner focusing system\u003cspan class=\"note\"\u003e**\u003c\/span\u003e, driven by a stepping motor\u003cspan class=\"note\"\u003e***\u003c\/span\u003e for fast and silent autofocusing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e Metal parts are used extensively on the exterior for a stylish, robust design with a premium feel, while the aperture and focusing rings have been designed to be comfortable and easy to use. The lens is also weather and dust resistant, and operates in temperatures as low as -10°C, making it ideal for shooting in a variety of conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe XF50mmF2 R WR will add to Fujifilm's line-up of compact, lightweight and stylish lenses, which currently includes the FUJINON XF35mmF2 R WR and XF23mmF2 R WR, further broadening the appeal of Fujifilm mirrorless digital cameras.\u003c\/b\u003e\u003c\/p\u003e\n\u003ch3 class=\"contentTitleB03\"\u003e\u003cstrong\u003eAn AF system that moves smaller lens elements in the middle or at the back of the lens to focus.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"parallelBlockB01Half\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens features 9 lens elements in 7 groups including one aspherical ED lens, which prevents spherical and chromatic aberrations. This ensures the lens delivers outstanding results and minimises variances in image quality at different shooting distances.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 50mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"contentTitleB03\"\u003e\u003cstrong\u003eCompact, lightweight and stylish design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul class=\"unorderedListB01\"\u003e\n\u003cli\u003e\u003cstrong\u003eThe lens weighs just 200g.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe metal exterior uses the same design style as XF35mmF2 R WR and XF23mmF2 R WR for a robust, premium feel.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe compact and stylish design almost completely eliminates mechanical vignetting\u003cspan class=\"note\"\u003e*\u003c\/span\u003e when using the optical viewfinder on the FUJIFILM X-Pro2 camera.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe aperture and focusing rings feature precise click stops and smooth damping for easy operation.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"contentTitleB03\"\u003e\u003cstrong\u003eFast and silent autofocus\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe inner focusing AF system uses a stepping motor to drive lightweight focusing elements for a fast, silent autofocus performance.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"contentTitleB03\"\u003e\u003cstrong\u003eWeather and dust resistant, capable of operating in temperatures as low as -10°C\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"parallelBlockB01L2R1\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens is weather-sealed at ten points around the barrel making it weather and dust resistant. It will also continue to operate in temperatures as low as -10°C. Used with the weather and dust-resistant FUJIFILM X-Pro2 or X-T2 bodies means users can shoot confidently in light rain or dusty environments.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003cp\u003e\u003cstrong\u003eA sleek short telephoto prime for FUJIFILM X-series mirrorless cameras, the silver XF 50mm f\/2 R WR offers a 76mm equivalent focal length to suit a variety of applications, including portraiture and still lifes. The lightweight design and bright f\/2 maximum aperture benefit working in low-light conditions and also afford a high degree of control over depth of field for selective focus techniques. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe optical design features one aspherical ED element, which controls distortion and colour fringing for sharper, clearer results throughout the aperture range. A Super EBC coating is also used to control flare and ghosting for improved contrast and colour fidelity when working in bright and backlit conditions. Complementing the optics is a stepping motor, along with an internal focusing design, which provides quick and especially quiet focusing performance. Additionally, the lens is weather-sealed to suit working in inclement conditions.\u003c\/b\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 50mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003ePrime short telephoto lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 76mm equivalent focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eBright f\/2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over depth of field.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eOne aspherical extra-low dispersion element limits both spherical and chromatic aberrations in order to realize greater sharpness, clarity, and colour accuracy.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eSuper EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and colour fidelity when working in strong lighting conditions.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eStepping motor, along with an internal focusing design, affords fast and quiet autofocus performance that benefits both stills and video applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eThe lens body incorporates weather sealing to protect against dust and moisture, and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv id=\"orms-product-description\"\u003e\u003cstrong\u003eThe Fujifilm XF 50mm f\/2 R WR Lens is a fast standard prime lens for Fuji's X-series mirrorless cameras. The lens weighs a mere 200g and is very compact, making a light and agile camera kit when mounted to a Fuji X body. The lens features a super-fast maximum aperture of f\/2 to provide exceptional low light performance and depth of field control.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"product attribute overview\"\u003e\n\u003cdiv class=\"value std\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eMaximum aperture: F\/2\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e50mm prime lens\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast internal autofocus\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSmooth Bokeh\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFantastic low light capability\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"parallelUnitB01R\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-4ed73f8 elementor-widget elementor-widget-heading\" data-id=\"4ed73f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch3 class=\"elementor-heading-title elementor-size-default\"\u003e\u003cstrong\u003eA mid-telephoto lens with high-speed AF\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-3ae3d91 box_oneside elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ae3d91\" data-element_type=\"section\"\u003e\n\u003cdiv class=\"elementor-container elementor-column-gap-default\"\u003e\n\u003cdiv class=\"elementor-row\"\u003e\n\u003cdiv class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-51b5924\" data-id=\"51b5924\" data-element_type=\"column\"\u003e\n\u003cdiv class=\"elementor-column-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-widget-wrap\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-0ac25cc elementor-widget elementor-widget-text-editor\" data-id=\"0ac25cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"elementor-text-editor elementor-clearfix\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe XF50mmF2 R WR is a mid-telephoto lens with a focal length equivalent to 76mm\u003csup\u003e*1\u003c\/sup\u003e that delivers the very best results from Fujifilm’s unique X-Trans CMOS sensor. Its compact and lightweight design features 9 elements in 7 groups, including one aspherical ED lens, and has an inner focusing system\u003csup\u003e*2\u003c\/sup\u003e, driven by a stepping motor\u003csup\u003e*3\u003c\/sup\u003e for fast and silent autofocusing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e. Metal parts are used extensively on the exterior for a stylish, robust design with a premium feel, while the aperture and focusing rings have been designed to be comfortable and easy to use. The lens is also weather and dust resistant, and operates in temperatures as low as -10°C, making it ideal for shooting in a variety of conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe XF50mmF2 R WR will add to Fujifilm’s line-up of compact, lightweight and stylish lenses, which currently includes the FUJINON XF35mmF2 R WR and XF23mmF2 R WR, further broadening the appeal of Fujifilm mirrorless digital cameras.\u003c\/b\u003e\u003c\/p\u003e\n\u003cdiv class=\"elementor-element elementor-element-cb16df0 elementor-widget elementor-widget-heading\" data-id=\"cb16df0\" data-element_type=\"widget\" data-widget_type=\"heading.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch3 class=\"elementor-heading-title elementor-size-default\"\u003e\u003cstrong\u003eAn AF system that moves smaller lens elements in the middle or at the back of the lens to focus.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-58a9d90 elementor-widget elementor-widget-text-editor\" data-id=\"58a9d90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"elementor-text-editor elementor-clearfix\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens features 9 lens elements in 7 groups including one aspherical ED lens, which prevents spherical and chromatic aberrations. This ensures the lens delivers outstanding results and minimises variances in image quality at different shooting distances.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 50mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003csection class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-c13c90a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c13c90a\" data-element_type=\"section\"\u003e\n\u003cdiv class=\"elementor-container elementor-column-gap-default\"\u003e\n\u003cdiv class=\"elementor-row\"\u003e\n\u003cdiv class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d5b0989\" data-id=\"d5b0989\" data-element_type=\"column\"\u003e\n\u003cdiv class=\"elementor-column-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-widget-wrap\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-12ddc1d elementor-widget elementor-widget-heading\" data-id=\"12ddc1d\" data-element_type=\"widget\" data-widget_type=\"heading.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch3 class=\"elementor-heading-title elementor-size-default\"\u003e\u003cstrong\u003eCompact, lightweight and stylish design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-43c47ef elementor-widget elementor-widget-text-editor\" data-id=\"43c47ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"elementor-text-editor elementor-clearfix\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eThe lens weighs just 200g.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe metal exterior uses the same design style as XF35mmF2 R WR and XF23mmF2 R WR for a robust, premium feel.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe compact and stylish design almost completely eliminates mechanical vignetting\u003csup\u003e*4\u003c\/sup\u003e when using the optical viewfinder on the FUJIFILM X-Pro2 camera.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe aperture and focusing rings feature precise click stops and smooth damping for easy operation.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-3709188 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3709188\" data-element_type=\"section\"\u003e\n\u003cdiv class=\"elementor-container elementor-column-gap-default\"\u003e\n\u003cdiv class=\"elementor-row\"\u003e\n\u003cdiv class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2a8e578\" data-id=\"2a8e578\" data-element_type=\"column\"\u003e\n\u003cdiv class=\"elementor-column-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-widget-wrap\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-d9385f8 elementor-widget elementor-widget-heading\" data-id=\"d9385f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch3 class=\"elementor-heading-title elementor-size-default\"\u003e\u003cstrong\u003eFast and silent autofocus\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-e0a6142 elementor-widget elementor-widget-text-editor\" data-id=\"e0a6142\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"elementor-text-editor elementor-clearfix\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe inner focusing AF system uses a stepping motor to drive lightweight focusing elements for a fast, silent autofocus performance.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-9366318 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9366318\" data-element_type=\"section\"\u003e\n\u003cdiv class=\"elementor-container elementor-column-gap-default\"\u003e\n\u003cdiv class=\"elementor-row\"\u003e\n\u003cdiv class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2c6ce5f\" data-id=\"2c6ce5f\" data-element_type=\"column\"\u003e\n\u003cdiv class=\"elementor-column-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-widget-wrap\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-1fb20f4 elementor-widget elementor-widget-heading\" data-id=\"1fb20f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch3 class=\"elementor-heading-title elementor-size-default\"\u003e\u003cstrong\u003eWeather and dust resistant, capable of operating in temperatures as low as -10°C\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-42cf60e elementor-widget elementor-widget-text-editor\" data-id=\"42cf60e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"elementor-text-editor elementor-clearfix\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens is weather-sealed at ten points around the barrel making it weather and dust resistant. It will also continue to operate in temperatures as low as -10°C. Used with the weather and dust-resistant FUJIFILM X-Pro2 or X-T2 bodies means users can shoot confidently in light rain or dusty environments.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684721066282,"sku":"16536623","price":8899.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-XF-50mm-F2-R-WR-Silver.jpg?v=1781052417"},{"product_id":"fujifilm-xf80mm-f2-8-r-lm-ois-wr-mirrorless-camera-lens","title":"Fujifilm XF80mm f2.8 Mirrorless Camera Lens","description":"\u003ch1 style=\"text-align: left\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF80mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eBuy Fujifilm XF80mmF2.8 R LM OIS WR Macro Lens to give you that perfect image. We make sure to keep the best quality Fujifilm Lenses\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"contentTitleB03\"\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"parallelBlockB01L2R1 withContentTitleB04\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003e\u003cstrong\u003eFUJINON XF80mmF2.8 R LM OIS WR Macro Lens features a focal length equivalent to 122mm (on a 35mm format), a maximum aperture of F2.8, and 1.0x magnification factor, a first in the X Series interchangeable lens range. By achieving high resolving power at the focus point and beautiful bokeh, this lens is optimal for shooting flowers and nature photos. Combine this lens with Fujifilm’s unique Film Simulation such as Velvia, for truly stunning close up images.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis lens supports hand-held shooting thanks to Optical Image Stabilizer system suppressing shift shake*. The lens also provides a fast and silent Auto Focus system by adopting linear motors. The exterior design is luxurious yet robust, so you can get premium feel. The aperture and focusing rings have been designed to be comfortable and easy to use. The lens is also weather and dust resistant and can operate in temperatures as low as -10°C, so it is suitable for use in a wide range of outdoor shooting conditions. A fluorine coating has also been applied to the front lens element to repel water and dirt, further improving the toughness of the lens.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"contentTitleB03\"\u003e\u003cstrong\u003eHigh resolving power and beautiful bokeh\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"parallelBlockB01Half\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003e\u003cstrong\u003eAn optical construction of 16 elements in 12 groups, including one aspherical lens, one Super ED lens, and three ED lenses has been adopted. Chromatic aberrations are suppressed by arranging the ED lenses in a well-balanced position and spherical aberrations are suppressed thanks to the aspherical lens, securing high resolution performance.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"contentTitleB03\"\u003e\u003cstrong\u003eBeautiful macro image thanks to newly adopted AF system\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"parallelBlockB01L2R1\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003e\u003cstrong\u003eAdopts Floating Focus System\u003cspan class=\"note\"\u003e*\u003c\/span\u003e, divides focus lens group into \"Front Focus Group\" and \"Rear Focus Group\", and drives them depending on the shooting distance with high accuracy. This system leads to high resolution when shooting macro, where the aberrations become easily noticeable.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA newly developed \"Ball Slide System\" controls lens movement by arranging ceramic balls along the guide rail. This system makes it possible to achieve high image quality from the center to the edge by suppressing any inclination of the two focus lens groups and keep its clearance with high accuracy.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe focus lens groups move within the lens barrel meaning that the length of the lens does not change. Therefore there is no need to worry about accidentally touching the object you are shooting.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF80mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"contentTitleB03\"\u003e\u003cstrong\u003eOIS suppressing Shift Shake\u003cspan class=\"note\"\u003e**\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens has adopted the Optical Image Stabilization system to suppress shift shake, which can have a larger impact when shooting macro. Angle shake and shift shake is suppressed by using a gyro sensor and an acceleration sensor with high accuracy, which achieves 5-stop image stabilization (CIPA guidelines).\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"contentTitleB03\"\u003e\u003cstrong\u003eFast and quiet AF\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe focus lens is driven by a linear motor which is both quiet and quick, achieving fast and silent AF.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"contentTitleB03\"\u003e\u003cstrong\u003eWeather and Dust resistant, -10°C low-temperature operation with fluorine coating\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"parallelBlockB01L2R1\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens features 11 weather and dust resistant seals, allowing you to shoot with confidence in tough outdoor environments.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe fluorine coating, which has been applied to front lens elements, is water repellent, less susceptible to smudges and is easily cleaned.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"contentTitleB03\"\u003e\u003cstrong\u003eCompatible with the 1.4x and 2.0x Teleconverter\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens offers compatibility with the 1.4x Teleconverter (XF1.4X TC WR) and 2.0x Teleconverter (XF2X TC WR), so it can be used as telephoto macro lens.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"definitionTableB01\"\u003e\n\u003ctable summary=\"\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003e\u003cstrong\u003eWith XF1.4X TC WR\u003c\/strong\u003e\u003c\/th\u003e\n\u003ctd\u003e\u003cstrong\u003e112mmF4 (equivalent to 171mm in the 35mm format)\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003e\u003cstrong\u003eWith XF2X TC WR\u003c\/strong\u003e\u003c\/th\u003e\n\u003ctd\u003e\u003cstrong\u003e160mmF5.6 (equivalent to 244mm in the 35mm format)\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cp class=\"product_title entry-title\"\u003e\n\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684721983786,"sku":"16559168","price":17999.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-XF80mm-F2.8-R-LM-OIS-WR.jpg?v=1781052426"},{"product_id":"sigma-50mm-f1-4-dg-hsm-art-for-sony-e-mirrorless-camera-lens","title":"Sigma 50mm f1.4 Art Lens for Sony E","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eSigma 50mm \u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cb\u003eFast and versatile, the Sony E-mount 50mm f1.4 DG HSM from Sigma is a normal-length prime designed to achieve high optical performance through the incorporation of both three Special Low Dispersion glass elements and one moulded glass aspherical element. These elements, coupled with an advanced optical design, work to minimize sagittal coma flare and chromatic aberrations in order to provide high image sharpness and clarity. The lens' large diameter and floating system also help to correct for vignetting to ensure maintained peripheral brightness. A Super Multi Coating has been applied to lens elements, too, to reduce flare and ghosting for higher contrast and colour fidelity. Additionally, making it an ideal lens for portraiture, the bright f1.4 maximum aperture pairs with a rounded nine-blade diaphragm to benefit selective focus and shallow depth of field imaging with smooth bokeh.\u003c\/b\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eSigma 50mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eComplementing the imaging capabilities, the lens sports a Hyper Sonic Motor to produce quick, smooth, and quiet autofocus performance with full-time manual focus override. The physical design utilizes Thermally Stable Composite material for durability in a wide range of environments, and a brass bayonet mount also offers rigidity and mounting precision.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAs part of the Art line within Sigma's Global Vision series, this lens is designed to achieve truly notable optical performance and is ideally suited for creative and artistic applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePrime normal-length lens is designed for full-frame Sony E-mount mirrorless cameras, however it can also be used with APS-C models where it will provide a 75mm equivalent focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBright f1.4 maximum aperture is well-suited for working in low-light conditions and also provides greater control over the focus position when using shallow depth of field techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eThree Special Low Dispersion (SLD) elements are featured in the optical design, and help to reduce colour fringing and chromatic aberrations for improved clarity and colour accuracy.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOne aspherical element reduces distortion and spherical aberrations for improved sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eA Super Multi-Layer Coating has been applied to lens elements in order to minimize lens flare and ghosting and contribute to producing contrast-rich and colour-neutral imagery, even in backlit conditions.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNine-blade rounded diaphragm contributes to a smooth and pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe integrated HSM (Hyper Sonic Motor) realizes quick and quiet autofocusing, which is further complemented by an optimized AF algorithm to produce smoother focusing performance. The HSM also permits full-time manual focus control simply by rotating the focus ring at any time.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe lens is constructed using a Thermally Stable Composite (TSC) material, along with traditional metals, for greater precision and use in wide temperature variations.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe bayonet mount is constructed from brass for ensured accuracy and durability. Additionally, rubber sealing is incorporated in the mount design to render it dust- and splash-resistant.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684736696618,"sku":"315965","price":17095.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Sigma-50mm-BACK.jpg?v=1781052591"},{"product_id":"sigma-70mm-f2-8-dg-macro-art-for-sony-e-mirrorless-camera-lens","title":"Sigma 70mm f2.8 Art Lens for Sony E","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eSigma 70mm\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eSigma 70mm f2.8 DG Macro Art for Sony E DSLR Camera Lens. The Sigma Art Lens features an extending, floating and a two-group focus mechanism to produce top-level performance which helps to reduce the aberration, in order to produce optimal results at any focus distance, it also include two FLD glass elements, two SLD glass elements and one element with a high rate of anomalous partial dispersion to effectively reduce axial chromatic aberration.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eDesigned to Minimize Flare and Ghosting\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSigma has incorporated a Super Multi-Layer Coating in the 70mm f2.8 DG Macro lens, that helps reduce the flare and ghosting when photographing images, even when shooting in backlit conditions. Photographers will appreciate this as it contributes to high quality and razor-sharp images.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eFocus-by-wire System for Comfortable and Precise Focusing\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSigma has packed advanced features in the 70mm f2.8 lens such as the focus-by-wire system that removes the direct mechanical connection between the focus ring and the focus drive system. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA brand new coreless DC motor that allows you to adjust the focus with optimal speed and low noise has also been incorporated which is required for macro photography.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eFast Autofocus with Full-Time Manual Focus\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens can easily be switched to manual focus by simply rotating the focus ring, all thanks to its full-time manual focus function.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eWeather-Sealed Construction\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Sigma Macro 70mm f2.8 Art lens features rubber sealing that helps protect the mount from dust and water drops.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eRounded Diaphragm\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Sigma lens features a rounded 9-blade diaphragm that creates attractive bokeh in the out-of-focus areas of the image.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eHigh-precision, Rugged Brass Bayonet Mount\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAn exceptional durable lens is all thanks to its brass mount which combines high precision with a rugged construction.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eSigma 70mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIn recent years, macro lenses in the standard range have tended to employ inner focusing with the goal of maximizing autofocus speed. In contrast, the new SIGMA 70mm f2.8 DG MACRO Art lens is designed to prioritize optical performance, fulfilling the demanding image quality requirements that define the Art line. In the standard to mid-telephoto range, it delivers stunning resolution and incredible clarity that greatly exceed expectations for a macro lens. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe coreless DC motor further enhances image quality, while an optimized algorithm helps offer extremely smooth autofocus performance for a weightier, high-performance lens. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePhotography enthusiasts will recall a certain legendary, razor-sharp macro lens—the SIGMA MACRO 70mm f2.8 EX DG—and be glad to learn it is available in a new form, updated with outstanding Art line quality.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv id=\"main-features0_section13_column0_content0\" class=\"l-content l-content--title\"\u003e\n\u003cdiv class=\"c-content-hgroup\"\u003e\n\u003ch3 class=\"is-title is-align--left\"\u003e\u003cstrong\u003eExclusive low-dispersion glass\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"main-features0_section13_column0_content1\" class=\"l-content l-content--text\"\u003e\n\u003cdiv class=\"c-content-richtext p-article p-article--wide\"\u003e\n\u003cp\u003e\u003cb\u003eThe degree to which light is refracted by glass depends on the light’s wavelength. This fact causes different colours of light to focus at slightly different points. The result is chromatic aberration, the colour fringing that is particularly noticeable in telephoto lenses.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e Most chromatic aberration can be removed by combining a high-refractivity convex lens element with a low-refractivity concave element. Y\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eet residual chromatic aberration known as “secondary spectrum” may still remain. To minimize this secondary spectrum, which can be a serious issue with conventional lenses, SIGMA lenses feature up to three types of exclusive low-dispersion glass offering superior performance: ELD (Extraordinary Low Dispersion), SLD (Special Low Dispersion) and FLD (“F” Low Dispersion). \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn particular, FLD glass offers ultra-low dispersion in combination with high transmittance and the anomalous dispersion characteristics of fluorite. Meticulous deployment of these types of exclusive low-dispersion glass and optimization of power distribution gives SIGMA lenses superlative image rendition undiminished by residual chromatic aberration.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003cp\u003e\u003cb\u003eOptimized for notable image clarity at close working distances, the Sony E-mount 70mm f2.8 DG Macro Art Lens from Sigma is a true 1:1, life-size macro lens well-suited for close-up and macro subjects. As a member of the esteemed Art series of lenses, this short-telephoto prime is also distinguished by its sophisticated optical design that makes use of two FLD elements, two SLD elements, one anomalous partial dispersion\/high refractive index element, and two aspherical elements to limit both chromatic and spherical aberrations for high clarity, sharpness, and colour accuracy. \u003c\/b\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eSigma 70mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003eA Super Multi-Layer Coating also enhances image quality by suppressing lens flare and ghosting for improved contrast and colour fidelity in strong lighting conditions. Additionally, a rounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefitting the imaging assets is a coreless DC motor that offers quick and accurate autofocus performance along with full-time manual focus override. The physical design utilizes Thermally Stable Composite material for durability in a wide range of environments, and a brass bayonet mount also offers rigidity and mounting precision.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eAs part of the Art line within Sigma's Global Vision series, this lens is designed to achieve truly notable optical performance and is ideally suited for creative and artistic applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eShort-telephoto prime, this lens is designed for full-frame Sony E-mount mirrorless cameras, however can also be used with APS-C models where it provides a 105mm equivalent focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eTwo F Low Dispersion (FLD) elements, two Special Low Dispersion (SLD) elements, and one anomalous partial dispersion\/high refractive index element are featured in the optical design, and help to reduce colour fringing and chromatic aberrations for improved clarity and colour accuracy.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eTwo aspherical elements are used to help limit distortion and spherical aberrations and also contribute to greater overall sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eTrue macro design affords a life-size 1:1 maximum magnification along with a 10.2\" minimum focusing distance to suit working with close-up subjects.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eA Super Multi-Layer Coating has been applied to lens elements in order to minimize lens flare and ghosting and contribute to producing contrast-rich and colour-neutral imagery, even in backlit conditions.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eNine-blade rounded diaphragm contributes to a smooth and pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eCoreless DC motor is used for quick and accurate autofocus performance. Additionally, an updated focusing algorithm, full-time manual focus override, large angle of rotation, and focus-by-wire system enable increased and controllable focus adjustment.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eThe lens is constructed using a Thermally Stable Composite (TSC) material, along with traditional metals, for greater precision and use in wide temperature variations.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eThe bayonet mount is constructed from brass for ensured accuracy and durability. Additionally, rubber sealing is incorporated in the mount design to render it dust- and splash-resistant.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eCompatible with optional EM-140 DG Macro Ring Flash when used in conjunction with the separate 65mm Macro Flash Adapter for even lighting as close working distances.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eCompatible with optional TC-1401 and TC-2001 Teleconverters to extend the effective focal length of the lens while retaining autofocus functionality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684737515818,"sku":"271965","price":9095.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/SIGMA-70mm-FRONT.jpg?v=1781052603"},{"product_id":"nikon-z-24-70mm-f4-s-mirrorless-camera-lens","title":"Nikon Z 24-70mm f4 S Mirrorless Camera Lens","description":"\u003ch1 class=\"title_wJnRisuaiX-cL7WCvemYN\" data-selenium=\"overviewProductTitle\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eNikon NIKKOR Z 24-70mm\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv class=\"overviewContent_29A9kOo2S5ZcuDmfNWh5OS\"\u003e\n\u003carticle class=\"content_sF4U0te87jYBdVZ2QLY5G\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"productDescription_3d-uhdpIFfxbuhG5B7_INl\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cp\u003e\u003cb\u003eCovering a useful range of focal lengths, the NIKKOR Z 24-70mm f4 S is a versatile zoom, spanning wide-angle to portrait-length perspectives. Its constant f4 maximum aperture maintains a consistent exposure throughout the zoom range and also helps to realize a more compact and lightweight alternative to an f2.8 zoom. In regard to the optical design, a unique aspherical extra-low dispersion element, in addition to three aspherical elements, is used to help reduce chromatic aberrations and distortions throughout the zoom range in order to achieve high image sharpness and clarity. Both Nano Crystal and Super Integrated Coatings have also been applied to control flare and ghosting for greater contrast and colour rendering in bright and backlit conditions.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eComplementing the optics, a stepping motor provides quick, quiet, and precise autofocus performance along with full-time manual focus override to suit both stills and video applications. A programmable control ring can be set for intuitive adjustment over a variety of camera and exposure settings. Additionally, the lens has a button-less retractable barrel to realize a more compact form factor when not in use.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2 class=\"title_wJnRisuaiX-cL7WCvemYN\" data-selenium=\"overviewProductTitle\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eNikon NIKKOR Z 24-70mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eStandard zoom covers a wide-angle to portrait-length range and is designed for FX-format Z-mount mirrorless cameras.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eConstant f4 maximum aperture affords consistent performance throughout the zoom range and also contributes to the relatively lightweight design and compact form factor.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA unique aspherical extra-low dispersion element is incorporated into the optical design, along with three additional aspherical elements, to greatly reduce chromatic and spherical aberrations, distortion, coma (chromatic aberration), and flare for consistent edge-to-edge sharpness and illumination.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA Nano Crystal Coat, along with a Super Integrated Coating, has been applied to lens elements to minimize surface and internal reflections for a marked reduction in lens flare and ghosting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eStepping motor delivers impressively smooth, quiet, and fast autofocus performance that is well-suited to both stills and video applications. Full-time manual focus override is also possible and an internal focusing design is used, where only the internal lens groups are moved during focusing, to maintain the overall length of the lens during use and to promote faster-focusing speeds.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eProgrammable Control Ring is, by default, set to adjust manual focus, but can also be used to control aperture or exposure compensation.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSpecialized electromagnetic aperture mechanism provides greater exposure control stability that is especially beneficial when working with fast continuous shooting rates.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded seven-blade diaphragm promotes a pleasing out of focus quality that benefits the use of shallow depth of field and selective focus techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eExposed elements feature a fluorine coating that affords protection to the optical system against dust, grease, and water droplets.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDust- and moisture-resistant lens barrel benefits the lens' use in inclement conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe button-less retractable design maintains a compact form factor when the lens is not in use.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684740333866,"sku":"LENNIZ24-70F4","price":12989.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Nikon-NIKKOR-Z-24-70mm-f4-S-Lens-1.jpg?v=1781052637"},{"product_id":"nikon-z-35mm-f1-8-s-mirrorless-camera-lens","title":"Nikon Z 35mm f1.8 S Mirrorless Camera Lens","description":"\u003ch1 class=\"title_wJnRisuaiX-cL7WCvemYN\" data-selenium=\"overviewProductTitle\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eNikon Z 35mm\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv class=\"overviewContent_29A9kOo2S5ZcuDmfNWh5OS\"\u003e\n\u003carticle class=\"content_sF4U0te87jYBdVZ2QLY5G\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"productDescription_3d-uhdpIFfxbuhG5B7_INl\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cp\u003e\u003cb\u003eNikon Z 35mm f1.8 S - Mirrorless Lens. A favoured focal length for everything from landscape to street shooting, the NIKKOR Z 35mm f1.8 S is a prime wide-angle lens characterized by its versatility and bright f1.8 maximum aperture. Furthering its merits, the optical design features two extra-low dispersion elements and three aspherical elements, which reduce a variety of aberrations and distortion to produce imagery with high sharpness, clarity, and accurate colour rendering. Both Nano Crystal and Super Integrated Coatings are used, too, to suppress flare and ghosting for greater colour fidelity and higher contrast.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefitting the optics, a stepping motor provides quick, quiet, and precise autofocus performance along with full-time manual focus override to suit both stills and video applications. Additionally, a programmable control ring can be set for intuitive adjustment over a variety of camera and exposure settings.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eThe prime wide-angle lens is designed for FX-format Z-mount mirrorless cameras.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBright f1.8 maximum aperture suits working in difficult lighting conditions and also offers increased control over depth of field for isolating subjects and working with selective focus.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThree aspherical elements are used to reduce spherical aberrations and distortion in order to realize sharp imagery with accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eTwo extra-low dispersion elements greatly reduce colour fringing and chromatic aberrations in order to produce greater clarity and colour rendering.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA Nano Crystal Coat, along with a Super Integrated Coating, has been applied to lens elements to minimize surface and internal reflections for a marked reduction in lens flare and ghosting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eStepping motor delivers impressively smooth, quiet, and fast autofocus performance that is well-suited to both stills and video applications. Full-time manual focus override is also possible and an internal focusing design is used, where only the internal lens groups are moved during focusing, to maintain the overall length of the lens during use and to promote faster-focusing speeds.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eProgrammable Control Ring is, by default, set to adjust manual focus, but can also be used to control aperture or exposure compensation.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSpecialized electromagnetic aperture mechanism provides greater exposure control stability that is especially beneficial when working with fast continuous shooting rates.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded nine-blade diaphragm promotes a pleasing out of focus quality that benefits the use of shallow depth of field and selective focus techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDust- and moisture-resistant lens barrel benefits the lens' use in inclement conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"title_wJnRisuaiX-cL7WCvemYN\" data-selenium=\"overviewProductTitle\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eNikon Z 35mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cdiv\u003e\n\u003csection class=\"nkn-resp-pdp-section redesign nkn-resp-pdp-overview-text-only container-fluid text-left row\"\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-content max-750\"\u003e\n\u003ch3 class=\"nkn-resp-pdp-title\"\u003eA wider world of possibilities.\u003c\/h3\u003e\n\u003cdiv class=\"nkn-resp-pdp-description\"\u003e\u003cstrong\u003e35mm prime. A desert-island lens for many. Wide enough to nail the view. Shallow enough to draw out subjects. Fast enough to make the impossible possible. And so sharp...just utter unwavering sharpness. In reimagining this classic lens for the new Z system, we may very well have perfected it.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"nkn-resp-pdp-section redesign row nkn-resp-pdp-overview-single-media image justify-full-width-edge-to-edge full-width\"\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-media \"\u003e\n\u003cdiv class=\"content-wrapper\"\u003e\n\u003cdiv class=\"display-table\"\u003e\n\u003cdiv class=\"max-1170 container-fluid overlay-content\"\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-content col-xs-12 col-sm-8 col-md-6 \"\u003e\n\u003ch3 class=\"nkn-resp-pdp-title h2\"\u003eS-Line\u003c\/h3\u003e\n\u003ch4 class=\"nkn-resp-pdp-subtitle h4-sm\"\u003eNIKKOR quality at its absolute best.\u003c\/h4\u003e\n\u003cdiv class=\"nkn-resp-pdp-description\"\u003e\u003cb\u003eAt the top of the ever-expanding NIKKOR Z lens line-up, S-Line lenses push Nikon’s tradition of optical excellence and innovation to unprecedented new heights. Superior performance and resolution. Sophisticated features and operability. Specialized technologies and reliability enhancements. All while taking full advantage of the monumental Nikon Z mount and adhering to the strictest image quality and build standards.\u003c\/b\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"nkn-resp-pdp-section redesign row nkn-resp-pdp-overview-single-media image justify-full-width container-fluid\"\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-content container-fluid max-750 padding-narrow-md\"\u003e\n\u003cdiv class=\"container-fluid text-left\"\u003e\n\u003ch3 class=\"nkn-resp-pdp-title h3-lg\"\u003ePerception redefined\u003c\/h3\u003e\n\u003ch4 class=\"nkn-resp-pdp-subtitle\"\u003eBreakthrough Z system performance\u003c\/h4\u003e\n\u003cdiv class=\"nkn-resp-pdp-description\"\u003e\u003cstrong\u003eEmpowered by the Z system's larger mount, shorter flange distance, raw imaging power and video capabilities, the NIKKOR Z 35mm f1.8 S will redefine your perceptions of what an f1.8 lens can do.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"nkn-resp-pdp-section redesign nkn-resp-pdp-overview-multi-image three-image container-fluid row\"\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-multi-image-column col-xs-12 col-sm-4\"\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-content\"\u003e\n\u003ch3 class=\"nkn-resp-pdp-title\"\u003eWide-open sharpness\u003c\/h3\u003e\n\u003cdiv class=\"nkn-resp-pdp-description\"\u003e\u003cstrong\u003eEpic definition and resolution from the center of the frame to the edges, even at its f1.8 maximum aperture. No need to stop this lens down.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-multi-image-column col-xs-12 col-sm-4\"\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-content\"\u003e\n\u003ch3 class=\"nkn-resp-pdp-title\"\u003eFast, accurate focus\u003c\/h3\u003e\n\u003cdiv class=\"nkn-resp-pdp-description\"\u003e\u003cstrong\u003eThe larger Z Mount delivers more light to a Z camera's powerful PDAF system for extremely high focusing accuracy and speed.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-multi-image-column col-xs-12 col-sm-4\"\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-content\"\u003e\n\u003ch3 class=\"nkn-resp-pdp-title\"\u003eThe undistorted truth\u003c\/h3\u003e\n\u003cdiv class=\"nkn-resp-pdp-description\"\u003e\u003cstrong\u003eAn improved optical formula for virtually zero flare, ghosting, coma or chromatic, spherical and axial aberration, even at the far edges of the frame.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"title_wJnRisuaiX-cL7WCvemYN\" data-selenium=\"overviewProductTitle\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eNikon Z 35mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"nkn-resp-pdp-section redesign row nkn-resp-pdp-overview-single-media image justify-full-width container-fluid\"\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-content container-fluid max-750 padding-narrow-md\"\u003e\n\u003cdiv class=\"container-fluid text-left\"\u003e\n\u003ch3 class=\"nkn-resp-pdp-title h3-lg\"\u003eJack of all situations\u003c\/h3\u003e\n\u003ch4 class=\"nkn-resp-pdp-subtitle\"\u003eVersatile 35mm angle of view\u003c\/h4\u003e\n\u003cdiv class=\"nkn-resp-pdp-description\"\u003e\u003cb\u003eFew lenses are as versatile as a fast 35mm prime. Ideal for landscapes, street photography, weddings, environmental portraits and more. A favourite among filmmakers for its human-eye perspective. Brilliant in low-light. Lightweight and portable.\u003c\/b\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"nkn-resp-pdp-section redesign nkn-resp-pdp-overview-multi-image three-image container-fluid row\"\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-multi-image-column col-xs-12 col-sm-4\"\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-content\"\u003e\n\u003ch3 class=\"nkn-resp-pdp-title\"\u003eDreamy backgrounds\u003c\/h3\u003e\n\u003cdiv class=\"nkn-resp-pdp-description\"\u003e\u003cstrong\u003eA 9-blade rounded diaphragm and f\/1.8 aperture combine with the larger mount and shorter flange distance to produce a stunning round bokeh.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-multi-image-column col-xs-12 col-sm-4\"\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-content\"\u003e\n\u003ch3 class=\"nkn-resp-pdp-title\"\u003eBeautiful establishing shots\u003c\/h3\u003e\n\u003cdiv class=\"nkn-resp-pdp-description\"\u003e\u003cstrong\u003eHuman eye-perspective puts viewers at the heart of the shot, whether it's an interview, tutorial video or product demo. Near-silent autofocus is powered by a new stepping motor.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-multi-image-column col-xs-12 col-sm-4\"\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-content\"\u003e\n\u003ch3 class=\"nkn-resp-pdp-title\"\u003eShines in low light\u003c\/h3\u003e\n\u003cdiv class=\"nkn-resp-pdp-description\"\u003e\u003cstrong\u003eDraws peak performance from a Z camera's outstanding low light capabilities. Captures point-of-light sources like streetlights with uncanny sharpness and minimal spherical aberration.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"nkn-resp-pdp-section redesign row nkn-resp-pdp-overview-single-media image justify-full-width container-fluid\"\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-content container-fluid max-750 padding-narrow-md\"\u003e\n\u003cdiv class=\"container-fluid text-left\"\u003e\n\u003ch3 class=\"nkn-resp-pdp-title h3-lg\"\u003eThe front line of an imaging revolution\u003c\/h3\u003e\n\u003ch4 class=\"nkn-resp-pdp-subtitle\"\u003e\u003cstrong\u003eNext-generation Z design and optics\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cdiv class=\"nkn-resp-pdp-description\"\u003e\u003cstrong\u003eZ lenses, perfectly matched to Z camera bodies, are designed with a sense of consistency that combines reliability and beauty with next-dimension optical performance for freedom in image creation.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"nkn-resp-pdp-section redesign nkn-resp-pdp-overview-multi-image three-image container-fluid row\"\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-multi-image-column col-xs-12 col-sm-4\"\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-content\"\u003e\n\u003ch3 class=\"nkn-resp-pdp-title\"\u003eDurable \u0026amp; lightweight\u003c\/h3\u003e\n\u003cdiv class=\"nkn-resp-pdp-description\"\u003e\u003cstrong\u003eExtensively sealed against dust and moisture, especially around all moving parts of the barrel. Compact, lightweight and ideally balanced on a Z camera.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"title_wJnRisuaiX-cL7WCvemYN\" data-selenium=\"overviewProductTitle\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eNikon Z 35mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-multi-image-column col-xs-12 col-sm-4\"\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-content\"\u003e\n\u003ch3 class=\"nkn-resp-pdp-title\"\u003eNew Customizable Control Ring\u003c\/h3\u003e\n\u003cdiv class=\"nkn-resp-pdp-description\"\u003e\u003cstrong\u003eCan be used for manual focusing (default), aperture control (great for iris transitions during video recording) or exposure compensation.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-multi-image-column col-xs-12 col-sm-4\"\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-content\"\u003e\n\u003ch3 class=\"nkn-resp-pdp-title\"\u003eDual Detect 5 Axis VR\u003c\/h3\u003e\n\u003cdiv class=\"nkn-resp-pdp-description\"\u003e\u003cstrong\u003eUses Z cameras' superior in-camera image stabilization system for up to 5 stops of pitch, roll, yaw, X and Y shake correction when used with Z cameras that feature in-camera VR. Additional electronic VR (e-VR) during video capture.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection id=\"Product-Definitions\" class=\"nkn-resp-pdp-section redesign nkn-resp-container-fluid row\"\u003e\n\u003ch2 class=\"tabpanel-title definitions container\"\u003eTechnology\u003c\/h2\u003e\n\u003cul class=\"nkn-resp-pdp-overview-definitions\"\u003e\n\u003cli class=\"definition col-xs-12\"\u003e\n\u003cdiv class=\"definition-icon-wrap\"\u003e\u003cimg class=\"lazy evt-img-loaded loaded alignnone\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/STM_Large.png\" alt=\"Stepping Motor\" width=\"145\" height=\"64\" data-pending-src=\"\/\/cdn-7.nikon-cdn.com\/Images\/ProductTechnology\/STM_Large.png\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"definition-info-wrap\"\u003e\n\u003ch3 class=\"nkn-resp-pdp-title h3\"\u003eStepping Motor\u003c\/h3\u003e\n\u003cdiv class=\"nkn-resp-pdp-description\"\u003e\u003cstrong\u003eNIKKOR Z lenses use a stepping motor for fast, accurate, smooth, quiet autofocus with reduced wobbling. This quiet drive system makes the lenses ideal for use when shooting video.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"definition col-xs-12\"\u003e\n\u003cdiv class=\"definition-icon-wrap\"\u003e\u003cstrong\u003e\u003cimg class=\"lazy evt-img-loaded loaded\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/ED_Large.png\" alt=\"ED (Extra-Low Dispersion) Glass\" data-pending-src=\"\/\/cdn-7.nikon-cdn.com\/Images\/ProductTechnology\/ED_Large.png\"\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"definition-info-wrap\"\u003e\n\u003ch3 class=\"nkn-resp-pdp-title h3\"\u003e\u003cstrong\u003eED (Extra-Low Dispersion) Glass\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"nkn-resp-pdp-description\"\u003e\u003cstrong\u003eAn optical glass developed by Nikon that is used with normal optical glass in telephoto lenses to obtain optimum correction of chromatic aberrations.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"definition col-xs-12\"\u003e\n\u003cdiv class=\"definition-icon-wrap\"\u003e\u003cstrong\u003e\u003cimg class=\"lazy evt-img-loaded loaded\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/AS_Large.png\" alt=\"Aspherical Lens\" data-pending-src=\"\/\/cdn-7.nikon-cdn.com\/Images\/ProductTechnology\/AS_Large.png\"\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"definition col-xs-12\"\u003e\n\u003cdiv class=\"definition-icon-wrap\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"definition-info-wrap\"\u003e\n\u003ch2 class=\"title_wJnRisuaiX-cL7WCvemYN\" data-selenium=\"overviewProductTitle\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eNikon Z 35mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3 class=\"nkn-resp-pdp-title h3\"\u003e\u003cstrong\u003eAspherical Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"nkn-resp-pdp-description\"\u003e\u003cstrong\u003eA lens with a curved, non-spherical surface. Used to reduce aberrations and enable a more compact lens size. Aspherical lenses minimize coma and other types of lens aberrations, even when used at the widest aperture. They are particularly useful in correcting distortion in wide-angle lenses and help contribute to a lighter, more compact design by reducing the number of standard (spherical) elements necessary. Aspherical lens elements correct these distortions by continuously changing the refractive index from the center of the lens.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"definition col-xs-12\"\u003e\n\u003cdiv class=\"definition-icon-wrap\"\u003e\u003cstrong\u003e\u003cimg class=\"lazy evt-img-loaded loaded\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/N_Large.png\" alt=\"Nano Crystal Coat\" data-pending-src=\"\/\/cdn-7.nikon-cdn.com\/Images\/ProductTechnology\/N_Large.png\"\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"definition-info-wrap\"\u003e\n\u003ch3 class=\"nkn-resp-pdp-title h3\"\u003e\u003cstrong\u003eNano Crystal Coat\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"nkn-resp-pdp-description\"\u003e\u003cstrong\u003eAn anti-reflective coating developed by Nikon that virtually eliminates internal lens element reflections across a wide range of wavelengths. Nano Crystal Coat solves ghost effects caused by red light and effectively reduces ghost and flare caused by light entering the lens diagonally.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"definition col-xs-12\"\u003e\n\u003cdiv class=\"definition-icon-wrap\"\u003e\u003cstrong\u003e\u003cimg class=\"lazy evt-img-loaded loaded\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/E_Large.png\" alt=\"Electromagnetic Diaphragm Mechanism\" data-pending-src=\"\/\/cdn-7.nikon-cdn.com\/Images\/ProductTechnology\/E_Large.png\"\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"definition-info-wrap\"\u003e\n\u003ch3 class=\"nkn-resp-pdp-title h3\"\u003e\u003cstrong\u003eElectromagnetic Diaphragm Mechanism\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"nkn-resp-pdp-description\"\u003e\u003cstrong\u003eAn electromagnetic diaphragm mechanism in the lens barrel provides highly accurate electronic diaphragm or aperture blade control when using auto exposure during continuous shooting.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"definition col-xs-12\"\u003e\n\u003cdiv class=\"definition-icon-wrap\"\u003e\u003cstrong\u003e\u003cimg class=\"lazy evt-img-loaded loaded\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/SIC_Large.png\" alt=\"Super Integrated Coating\" data-pending-src=\"\/\/cdn-7.nikon-cdn.com\/Images\/ProductTechnology\/SIC_Large.png\"\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"definition-info-wrap\"\u003e\n\u003ch3 class=\"nkn-resp-pdp-title h3\"\u003e\u003cstrong\u003eSuper Integrated Coating\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"nkn-resp-pdp-description\"\u003e\u003cstrong\u003eNikon Super Integrated Coating is Nikon's term for its multilayer coating of the optical elements in NIKKOR lenses.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684740825386,"sku":"LENNIZ35F1.8","price":17889.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Nikon-NIKKOR-Z-35mm-f1.8-S-Lens-1.jpg?v=1781052648"},{"product_id":"nikon-z-50mm-f1-8-s-mirrorless-camera-lens","title":"Nikon Z 50mm f1.8 S Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eNikon Z 50mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv class=\"productDescription_3d-uhdpIFfxbuhG5B7_INl\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cp\u003e\u003cb\u003eA compact, well-versed prime, the NIKKOR Z 50mm f1.8 S from Nikon offers a normal-length field of view along with a bright f1.8 maximum aperture. The comfortable perspective pairs with the f1.8 design to suit working in difficult lighting conditions as well as offers increased control over depth of field. The optical design includes two aspherical elements and two extra-low dispersion elements, which greatly reduce both spherical and chromatic aberrations for increased sharpness and clarity. Both Nano Crystal and Super Integrated Coatings are used, too, to suppress flare and ghosting for greater colour fidelity and higher contrast.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn terms of handling, a stepping motor provides quick, quiet, and precise autofocus performance along with full-time manual focus override to suit both stills and video applications. Additionally, a programmable control ring can be set for intuitive adjustment over a variety of camera and exposure settings.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003ePrime normal-length lens is designed for FX-format Z-mount mirrorless cameras.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBright f1.8 maximum aperture suits working in difficult lighting conditions and also offers increased control over depth of field for isolating subjects and working with selective focus.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTwo aspherical elements are used to reduce spherical aberrations and distortion in order to realize sharp imagery with accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eTwo extra-low dispersion elements greatly reduce colour fringing and chromatic aberrations in order to produce greater clarity and colour rendering.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA Nano Crystal Coat, along with a Super Integrated Coating, has been applied to lens elements to minimize surface and internal reflections for a marked reduction in lens flare and ghosting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eStepping motor delivers impressively smooth, quiet, and fast autofocus performance that is well-suited to both stills and video applications. Full-time manual focus override is also possible and an internal focusing design is used, where only the internal lens groups are moved during focusing, to maintain the overall length of the lens during use and to promote faster focusing speeds.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eProgrammable control ring can be used to intuitively adjust a variety of camera and exposure settings.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSpecialized electromagnetic aperture mechanism provides greater exposure control stability that is especially beneficial when working with fast continuous shooting rates.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded nine-blade diaphragm promotes a pleasing out of focus quality that benefits the use of shallow depth of field and selective focus techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDust- and moisture-resistant lens barrel benefits the lens' use in inclement conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eNikon Z 50mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"nkn-resp-pdp-title\"\u003e\u003cstrong\u003eThe iconic go-to lens, totally reimagined.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"nkn-resp-pdp-description\"\u003e\u003cstrong\u003e50mm prime. An icon. Visionary perspective. Versatile focus depth. Capable of delivering striking, decisive images in nearly any light. Ideal for all manner of videos. The definition of a \"go to\" lens. It should be no surprise that Nikon chose the 50mm to be among the first of a new generation of superb NIKKOR Z lenses. And in doing so, have achieved a 50mm f1.8 unlike any before it.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3 class=\"nkn-resp-pdp-title h3-lg\"\u003e\u003cstrong\u003eA 50mm f\/1.8 like no other\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4 class=\"nkn-resp-pdp-subtitle\"\u003e\u003cstrong\u003ePerformance that totally defies expectations\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cdiv class=\"nkn-resp-pdp-description\"\u003e\u003cstrong\u003eEmpowered by the Z system's larger mount, shorter flange distance, raw imaging power and video capabilities, the NIKKOR Z 50mm f1.8 S will redefine your notion of what a 50mm f1.8 lens can do.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-multi-image-column col-xs-12 col-sm-4\"\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-content\"\u003e\n\u003ch3 class=\"nkn-resp-pdp-title\"\u003e\u003cstrong\u003eUnfathomable sharpness\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"nkn-resp-pdp-description\"\u003e\u003cstrong\u003eThe sharpness achieved by this 50mm is nothing short of staggering. Z Mount delivers even lighting from the center of the frame to the far edges. No need to stop it down—it's equally sharp at f1.8 as it is at f2.8.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-multi-image-column col-xs-12 col-sm-4\"\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-content\"\u003e\n\u003ch3 class=\"nkn-resp-pdp-title\"\u003e\u003cstrong\u003eUnwavering autofocus\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"nkn-resp-pdp-description\"\u003e\u003cstrong\u003ePowered by an ultra-quiet stepping motor and enhanced by the additional light gathered by the Z Mount, focusing is fast, silent and accurate. Great for stills; even better for video.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-multi-image-column col-xs-12 col-sm-4\"\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-content\"\u003e\n\u003ch3 class=\"nkn-resp-pdp-title\"\u003e\u003cstrong\u003eAberration free zones\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"nkn-resp-pdp-description\"\u003e\u003cstrong\u003eNew levels of aberration control. 2 Extra-low Dispersion (ED) and 2 Aspherical (AS) lens elements plus Nano Crystal Coat for virtually zero flare, ghosting, coma or chromatic, spherical and axial aberration, even at the far edges of the frame.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eNikon Z 50mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3 class=\"nkn-resp-pdp-title h3-lg\"\u003e\u003cstrong\u003eIconic views\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4 class=\"nkn-resp-pdp-subtitle\"\u003e\u003cstrong\u003eClassic 50mm perspective\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cdiv class=\"nkn-resp-pdp-description\"\u003e\u003cstrong\u003eThis lens can do it all. Iconic portraits. Street scenes. Close-ups of food. Interviews. How-to videos and more. It's brilliant in low-light. Lightweight and portable. Ready for anything.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-multi-image-column col-xs-12 col-sm-4\"\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-content\"\u003e\n\u003ch3 class=\"nkn-resp-pdp-title\"\u003e\u003cstrong\u003eBeautiful bokeh\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"nkn-resp-pdp-description\"\u003e\u003cstrong\u003eA 9-blade rounded diaphragm and f1.8 aperture combine with the larger mount and shorter flange distance to produce a stunning round bokeh—even at short focus distances.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-multi-image-column col-xs-12 col-sm-4\"\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-content\"\u003e\n\u003ch3 class=\"nkn-resp-pdp-title\"\u003e\u003cstrong\u003eEndless video potential\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"nkn-resp-pdp-description\"\u003e\u003cstrong\u003eThe 50mm perspective is great for interviews, tutorials, product demos and more. Smooth, quiet AF and aperture drives and an advanced design prevent \"breathing\" and wobbling.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-multi-image-column col-xs-12 col-sm-4\"\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-content\"\u003e\n\u003ch3 class=\"nkn-resp-pdp-title\"\u003e\u003cstrong\u003eShines in low light\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"nkn-resp-pdp-description\"\u003e\u003cstrong\u003eDraws peak performance from a Z camera's game-changing low light capabilities. Captures point-of-light sources like streetlights with uncanny sharpness and minimal spherical aberration.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3 class=\"nkn-resp-pdp-title h3-lg\"\u003e\u003cstrong\u003eThe front line of an imaging revolution\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4 class=\"nkn-resp-pdp-subtitle\"\u003e\u003cstrong\u003eNext-generation Z design and optics\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cdiv class=\"nkn-resp-pdp-description\"\u003e\u003cstrong\u003eZ lenses, perfectly matched to Z camera bodies, are designed with a sense of consistency that combines reliability and beauty with next-dimension optical performance for freedom in image creation.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eNikon Z 50mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-multi-image-column col-xs-12 col-sm-4\"\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-content\"\u003e\n\u003ch3 class=\"nkn-resp-pdp-title\"\u003e\u003cstrong\u003eDurable \u0026amp; lightweight\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"nkn-resp-pdp-description\"\u003e\u003cstrong\u003eExtensively sealed against dust and moisture, especially around all moving parts of the barrel. Compact, lightweight and ideally balanced on a Z camera.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-multi-image-column col-xs-12 col-sm-4\"\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-content\"\u003e\n\u003ch3 class=\"nkn-resp-pdp-title\"\u003e\u003cstrong\u003eNew Customizable Control Ring\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"nkn-resp-pdp-description\"\u003e\u003cstrong\u003eCan be used for manual focusing (default), aperture control (great for iris transitions during video recording) or exposure compensation.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-multi-image-column col-xs-12 col-sm-4\"\u003e\n\u003cdiv class=\"nkn-resp-pdp-overview-content\"\u003e\n\u003ch3 class=\"nkn-resp-pdp-title\"\u003e\u003cstrong\u003eDual Detect 5 Axis VR\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"nkn-resp-pdp-description\"\u003e\u003cstrong\u003eUses Z cameras' superior in-camera image stabilization system for up to 5 stops of pitch, roll, yaw, X and Y shake correction when used with Z cameras that feature in-camera VR. Additional electronic VR (e-VR) during video capture.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684741447978,"sku":"LENNIZ50F1.8","price":12989.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Nikon-NIKKOR-Z-50mm-f1.8-S-Lens-1.jpg?v=1781052660"},{"product_id":"canon-rf-28-70mm-f2l-mirrorless-camera-lens","title":"Canon RF 28-70mm f2L Mirrorless Camera Lens","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eCanon RF 28-70mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eCombining the versatility of a zoom with the speed typically reserved for a prime, the Canon RF 28-70mm f2L USM is a wide-angle to portrait-length lens distinguished by its impressively unique f2 constant maximum aperture. This bright design yields excellent low-light performance along with enhanced control over depth of field for isolating subject matter. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eUltra-Low Dispersion glass is employed in the optical design, and greatly reduces colour fringing and chromatic aberrations in order to realize high clarity and colour accuracy. Complementing the advanced optical properties is Canon's proven ring-type Ultrasonic Motor, which delivers fast and quiet autofocus performance along with full-time manual focus control. Additionally, unique to RF lenses, this 28-70mm incorporates a configurable Control Ring for intuitively adjusting exposure settings, including ISO, aperture, and exposure compensation, from the lens itself.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStandard wide-angle to short-telephoto zoom lens is designed for use with full-frame Canon RF-mount mirrorless cameras.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eImpressively bright f2 maximum aperture maintains consistent illumination throughout the zoom range and suits working in low-light conditions as well as affords increased control over depth of field for working with selective focus techniques.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eUltra-Low Dispersion (UD) elements are featured in the optical design, and help to suppress colour fringing and chromatic aberrations in order to achieve greater clarity and colour accuracy throughout the zoom range.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA ring-type Ultrasonic Motor (USM), along with an internal focusing design, optimized focusing algorithms, and a high-speed CPU, is employed to deliver fast, precise, and quiet autofocus performance as well as full-time manual focus override.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConfigurable Control Ring can be used to adjust a variety of exposure settings, including aperture, ISO, and exposure compensation. \u003c\/strong\u003e\u003cstrong\u003eAs a member of the esteemed L-series, this lens has a weather-resistant design that protects against dust and moisture to enable its use in inclement conditions. \u003c\/strong\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdl class=\"js-featureSectionDL\"\u003e\n\u003cdd\u003e\n\u003ch3\u003e\u003cstrong\u003eSet new standards in photography\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced L-series zoom featuring a very fast f2 aperture and delivering exceptional image quality. It redefines zoom lens image quality. The RF 28-70mm f2L USM offers the kind of image quality you’d expect from a prime lens and adds an f2 maximum aperture for more creative control.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eA great lens for...\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eTravel photography: Travel with a single zoom for space-saving flexibility. A versatile 28-70mm range is useful for many subjects, from big-sky landscapes to portraits, fine art and street photography.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWedding photography: Work quickly and quietly in a variety of situations. The RF 28-70mm f2L USM features an f2 maximum aperture, letting you control shallow depth of field in portraits and capture ambience in low light.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePhotojournalism: The zoom and focal length recompose and reframe quickly to capture that decisive moment. Focus and shoot in low light, and let Canon’s L-series quality inspire confidence – even in bad weather.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eImage quality that has to be seen to be believed\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe RF 28-70mm f2L USM has all the optical, mechanical and electronic advantages of the EOS R system. Achieve extraordinary image quality and expect very high sharpness with low levels of distortion.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eCanon RF 28-70mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eSmooth, near silent autofocusing\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eFocus quickly and in near silence, thanks to an advanced ring-type USM AF motor. When combined with the EOS R system’s silent shooting technology, photographers can remain discreet.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSimply brilliant in low light\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eExperience faster shutter speeds and f2 aperture that can freeze subject and camera movement. With a shallow depth of field, the RF 28-70mm f2L USM is ideal for emphasising a pin-sharp subject.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eIntuitive and seamless control\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe RF 28-70mm f2L USM features a customisable Lens Control Ring, which lets photographers respond instinctively to changing conditions by quickly adjusting a variety of settings including aperture, shutter speed, ISO and exposure compensation.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"fs16 OpenSans-600-normal product-highlights-header\"\u003e\u003cstrong\u003eProduct Highlights\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"top-section-list\" data-selenium=\"highlightList\"\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eRF-Mount Lens\/Full-Frame Format\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eAperture Range: f2 to f22\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eUltra-Low Dispersion Elements\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eRing-Type Ultrasonic Motor AF System\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eCustomizable Control Ring\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eRounded 9-Blade Diaphragm\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684742988074,"sku":"2965C005AA","price":55879.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Canon-RF-28-70mm-f2L-USM-Lens-1.jpg?v=1781052681"},{"product_id":"sigma-56mm-f1-4-dc-dn-micro-mirrorless-camera-lens","title":"Sigma 56mm f1.4 Lens for Micro Four Thirds","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eSigma 56mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cdiv class=\"ov-wrapper js-overview-desc\"\u003e\n\u003cdiv class=\"ov-desc\"\u003e\n\u003cp\u003e\u003cstrong\u003eAn especially sleek portrait-length prime, the 56mm f\/1.4 DC DN is part of Sigma's Contemporary series of lenses, and is designed for use with Micro Four Thirds mirrorless cameras. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens is characterized by its bright f\/1.4 maximum aperture, which suits working in difficult lighting conditions and also offers improved control over depth of field for isolating subjects and working with selective focus techniques. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe optical design utilizes two aspherical elements and one SLD element, which help to reduce both spherical and chromatic aberrations for greater sharpness and clarity.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eA Super Multi-Layer Coating has also been applied to suppress flare and ghosting in order to achieve more contrast and colour accuracy when working in strong lighting conditions. Complementing the optics is a stepping AF motor, which suits both photo and video applications due to its quick, precise, and near-silent performance.\u003c\/b\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eSigma 56mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eAs part of the Contemporary line within Sigma's Global Vision series, this lens is designed to achieve a balance between convenience and performance, and meshes a compact, lightweight build and versatile handling with notable optical attributes.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003ePortrait-length prime is designed for Micro Four Thirds mirrorless cameras and provides a 112mm equivalent focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eBright f\/1.4 maximum aperture excels in low-light conditions and also affords increased control over depth of field for achieving selective focus effects.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eOne Special Low Dispersion (SLD) element reduces colour fringing and chromatic aberrations in order to achieve greater clarity and colour accuracy.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eTwo aspherical elements are used to limit distortion and spherical aberrations and also contribute to greater overall sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eA Super Multi-Layer Coating has been applied to lens elements in order to minimize lens flare and ghosting and contribute to producing contrast-rich and colour-neutral imagery, even in backlit conditions.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eA stepping AF motor benefits both photographers and videographers with its fast, precise, and near-silent performance.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a smooth and pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eThe bayonet mount is constructed from brass for ensured accuracy and durability. Additionally, rubber sealing is incorporated in the mount design to render it dust- and splash-resistant.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\"\u003e\n\u003cdiv\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eSigma 56mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003ch3\u003e\u003cstrong\u003eThird addition to the f\/1.4 Series following the 30mm and 16mm lenses\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4\u003e\u003cstrong\u003eThe smallest mid-telephoto lens in its class*\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eThe first of the series is the standard lens 30mm f\/1.4 DC DN Contemporary and the second is the wide-angle lens 16mm f\/1.4 DC DN Contemporary. The third addition is this smallest mid-telephoto lens in its class, 56mm f\/1.4 DC DN Contemporary.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhile retaining the compact, lightweight, and outstanding image quality concepts of the Contemporary line, thanks to Sigma's leading-edge technology, this lens provides the amount of bokeh and admirable brightness expected from f\/1.4 lenses even in the mid-telephoto range. This addition completes the large aperture series comprised of portable wide-angle, standard, and telephoto lenses.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eMicro Four Thirds System\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e112mm (35mm Equivalent)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAperture Range: f\/1.4 to f\/16\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOne SLD Element\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSuper Multi-Layer Coating\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eStepping Motor AF System\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWeather-Sealed Construction\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded 9-Blade Diaphragm\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"leftPanel\"\u003e\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684750098730,"sku":"351963","price":8595.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Sigma-56mm-f1.4-DC-DN-Contemporary-Lens-for-Micro-Four-Thirds-main.jpg?v=1781052769"},{"product_id":"sigma-56mm-f1-4-dc-dn-contemporary-for-sony-e-mirrorless-camera-lens","title":"Sigma 56mm f1.4 Lens for Sony E","description":"\u003cdiv class=\"ov-wrapper js-overview-desc\"\u003e\n\u003cdiv class=\"ov-desc\"\u003e\n\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eSigma 56mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eAn especially sleek portrait-length prime, the 56mm f\/1.4 DC DN is part of Sigma's Contemporary series of lenses, and is designed for use with APS-C-format Sony E-mount mirrorless cameras. The lens is characterized by its bright f\/1.4 maximum aperture, which suits working in difficult lighting conditions and also offers improved control over depth of field for isolating subjects and working with selective focus techniques. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe optical design utilizes two aspherical elements and one SLD element, which help to reduce both spherical and chromatic aberrations for greater sharpness and clarity. A Super Multi-Layer Coating has also been applied to suppress flare and ghosting in order to achieve more contrast and colour accuracy when working in strong lighting conditions. Complementing the optics is a stepping AF motor, which suits both photo and video applications due to its quick, precise, and near-silent performance.\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sectionHeaders js-hiddenFeatures\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003ePortrait-length prime is designed for APS-C-format Sony E-mount mirrorless cameras and provides an 84mm equivalent focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBright f\/1.4 maximum aperture excels in low-light conditions and also affords increased control over depth of field for achieving selective focus effects.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eOne SLD glass element reduces colour fringing and chromatic aberrations in order to achieve greater clarity and colour accuracy.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTwo aspherical elements control distortion and spherical aberrations, which provides greater sharpness and more accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eA Super Multi-Layer Coating has been applied to lens elements in order to minimize lens flare and ghosting and contribute to producing contrast-rich and colour-neutral imagery, even in backlit conditions.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA stepping AF motor benefits both photographers and videographers with its fast, precise, and near-silent performance.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA rounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe bayonet mount is constructed from brass for ensured accuracy and durability. Additionally, rubber sealing is incorporated in the mount design to render it dust- and splash-resistant.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"h2-title new-page-width c45\"\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eSigma 56mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"leftPanel\"\u003e\n\u003cdiv class=\"specWrapper\"\u003e\n\u003ch3\u003e\u003cstrong\u003eThird addition to the f\/1.4 Series following the 30mm and 16mm lenses\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cstrong\u003eThe smallest mid-telephoto lens in its class*\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe first of the series is the standard lens 30mm f\/1.4 DC DN Contemporary and the second is the wide-angle lens 16mm f\/1.4 DC DN Contemporary. The third addition is this smallest mid-telephoto lens in its class, 56mm f\/1.4 DC DN Contemporary.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhile retaining the compact, lightweight, and outstanding image quality concepts of the Contemporary line, thanks to Sigma's leading-edge technology, this lens provides the amount of bokeh and admirable brightness expected from f\/1.4 lenses even in the mid-telephoto range. This addition completes the large aperture series comprised of portable wide-angle, standard, and telephoto lenses.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eE-Mount Lens\/APS-C Format\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e87mm (35mm Equivalent)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAperture Range: f\/1.4 to f\/16\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOne SLD Element\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSuper Multi-Layer Coating\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eStepping Motor AF System\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWeather-Sealed Construction\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded 9-Blade Diaphragm\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684750819626,"sku":"351965","price":8595.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/SONY-E-FRONT.jpg?v=1781052779"},{"product_id":"fujifilm-gf-110mm-f2-r-lm-wr-mirrorless-camera-lens","title":"Fujifilm GF 110mm f2 R LM WR Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm GF 110mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eAn ideal lens for portraiture, the GF 110mm f2 R LM WR from FUJIFILM is a short telephoto, 87mm-equivalent prime for the G-mount GFX camera system. Its bright f2 maximum aperture affords extensive control over depth of field for working with selective focus techniques, and also benefits working in low-light conditions. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eA rounded nine-blade diaphragm also contributes to pleasing bokeh quality to suit shallow depth of field imagery. The sophisticated optical design employs four extra-low dispersion elements to reduce colour fringing and chromatic aberrations for a high degree of clarity and contrast. Additionally, benefitting handling the lens is a linear autofocus motor that is both quick and quiet, and an internal focusing mechanism limits the overall lens length during use as well as maintains consistent image quality throughout the focusing range. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens is also dust-, freeze-, and weather-resistant and features a manual aperture ring for intuitive exposure adjustment as well as a Command position for camera-based control over the aperture.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong style=\"color: #333333;, Times, serif;font-size: 16px\"\u003eThe short telephoto prime lens offers an 87mm equivalent focal length realize a slightly narrow field of view to suit portraiture and other mid-length shooting applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBright f2.8 maximum aperture benefits working in low-light conditions as well as enables a high degree of control over depth of field.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eThe optical design incorporates four extra-low dispersion elements to reduce chromatic aberrations and colour fringing throughout the aperture and focusing ranges for notable clarity and colour fidelity.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA linear AF motor is used for quick, quiet focusing performance and an internal focusing mechanism maintains the overall length of the lens during operation and also produces consistent optical performance throughout the focusing range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings\u003c\/strong\u003e\u003cstrong\u003e and incorporates a C (Command) position to permit camera-based aperture setting\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm GF 110mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003cp class=\"fs16 OpenSans-600-normal product-highlights-header\"\u003e\u003cstrong\u003eProduct Highlights\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"top-section-list\"\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eFUJIFILM G Mount\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003e87mm (35mm Equivalent)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eAperture Range: f2 to f22\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eFour Extra-Low Dispersion Elements\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eLinear AF Motor, Internal Focusing\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eDust- and Weather-Sealed Construction\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eCommand Position on Aperture Ring\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eRounded Nine-Blade Diaphragm\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eMid-telephoto lens for portraits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm GF 110mm f\/2 R LM WR Lens is a medium telephoto lens with a focal length equivalent to 87mm in the 35mm format offers fantastic bokeh thanks to its large f\/2 aperture, making it the perfect portrait lens. Using four ED lens elements, this high image quality lens limits chromatic aberrations by arranging the elements in a well-balanced manner before and after the aperture. By adopting an inner focusing AF system for the optimal configuration, aberration fluctuations due to changes in shooting distance are suppressed.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eBeautiful bokeh\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBy adopting a construction including 14 elements in 9 groups, including 4 ED lens elements, spherical aberrations and chromatic aberrations are suppressed. Nine rounded aperture blades create a beautiful bokeh at both the front and back which enables the rich expression of out of focus areas unique to medium format lenses.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFast and quiet AF\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eA linear motor drives the autofocus, allowing for fast and quiet shooting using the AF.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eDust and weather resistant, capable of operating in environments as cold as -10°C\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens has been sealed in nine areas, allowing you to shoot with stability even in dusty environments and in light rain outdoors.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eHigh operability\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe aperture ring has a C position (command dial mode) that allows the lens aperture value to be changed via the command dial on the camera body to suit the photographer’s preference. A locking mechanism has been added to the A (Auto) and C positions to prevent unintended movements of the aperture dial.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684753834282,"sku":"16546018","price":44889.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/1493321764000_1333203.jpg?v=1781052811"},{"product_id":"fujifilm-gf-250mm-f4-r-lm-ois-wr-mirrorless-camera-lens","title":"Fujifilm GF 250mm f4 R Mirrorless Camera Lens","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm GF 250mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eA medium telephoto prime characterized by its sophisticated optical design, the GF 250mm f4 R LM OIS WR from FUJIFILM is a 197.5mm-equivalent lens for the G-mount GFX camera system. Offering a mixture of long reach and a relatively bright f4 maximum aperture, this lens is well-suited to isolating subject matter and working with shallow depth of field techniques.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e Complementing the visual compression of the telephoto focal length is an advanced optical layout, which uses one Super ED element and two extra-low dispersion elements to control colour fringing and chromatic aberrations for a high degree of clarity and colour accuracy.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn addition to its optical assets, this lens is also distinguished by its five stop-effective image stabilization system that Minimizes the appearance of camera shake for sharper handheld imagery. It also features a linear autofocus motor that is both quick and quiet, and an internal focusing mechanism limits the overall lens length during use as well as maintains consistent image quality throughout the focusing range. The lens's magnesium-alloy build is also dust-, freeze-, and weather-resistant.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eThe medium telephoto prime lens offers a 197.5mm equivalent focal length to realize a narrow field of view to suit wildlife and portraiture applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRelatively bright f\/4 maximum aperture enables a high degree of control over depth of field.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eThe optical design incorporates one Super ED element and two extra-low dispersion elements to reduce chromatic aberrations and colour fringing throughout the aperture and focusing ranges for notable clarity and colour fidelity.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA linear AF motor is used for quick, quiet focusing performance and an internal focusing mechanism maintains the overall length of the lens during operation and also produces consistent optical performance throughout the focusing range. Additionally, an updated mechanism also fixes the linear motor position when turning the camera off so the focus position remains the same.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eFocus Pre-set function button allows you to recall saved focusing positions for quick switching between focusing distances.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOptical Image Stabilization system compensates for up to five stops of camera shake to help realize sharper imagery when shooting handheld.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe front element features a hydrophobic fluorine coating to repel moisture.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDust- and weather-sealed magnesium-alloy construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCompatible with optional GF 1.4X TC WR Teleconverter, which extends the focal length to 350mm for even greater reach.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm GF 250mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cstrong\u003eTelephoto Prime Lens for G-Mount GFX Cameras\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThe GF250mm f4 R LM OIS WR is a telephoto lens that achieves approximately 198mm in 35mm format equivalent, bringing together Fujifilm’s proprietary optical design technology: it offers high resolving power for supporting the further enhancement of image resolution in the future.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens is capable of capturing the atmosphere of any scene through a combination of high-resolution performance and rich bokeh effect. Attaching the GF 1.4X TC WR teleconverter provides coverage for telephoto shooting up to approximately 277mm in 35mm format equivalent, without any image quality deterioration.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens is also equipped with the new focus pre-set function*, which allows the photographer to instantly activate focus settings previously saved in the lens memory. *An upgrade to the GFX50S firmware is required to operate the focus pre-set function and focus control buttons. This functionality is included in the new version of the GFX50S firmware that will be released at the same time.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe use of a magnesium alloy lens barrel reduces the product’s weight, and the dust and weather resistant specifications, which also provide the ability to operate in temperatures down to -10°C, ensure that this new lens will serve as a trusted partner for professional photographers.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong style=\"color: #1b1919;font-family: Karla, Arial, Helvetica, sans-serif;font-size: 22px\"\u003eStrong Image Stabilization​\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdl class=\"js-featureSectionDL\"\u003e\n\u003cdd\u003e\n\u003csection class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-5331a37 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5331a37\" data-element_type=\"section\"\u003e\n\u003cdiv class=\"elementor-container elementor-column-gap-default\"\u003e\n\u003cdiv class=\"elementor-row\"\u003e\n\u003cdiv class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d24de2e\" data-id=\"d24de2e\" data-element_type=\"column\"\u003e\n\u003cdiv class=\"elementor-column-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-widget-wrap\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-94a74e7 elementor-widget elementor-widget-text-editor\" data-id=\"94a74e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"elementor-text-editor elementor-clearfix\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens is equipped with a powerful five-stop image stabilization function (CIPA guidelines). This allows photographers to make maximum performance of the GFX’s high image resolution even when taking telephoto shots where image shake might be obvious.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3\u003eVarious Functions​\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-bf1bec3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf1bec3\" data-element_type=\"section\"\u003e\n\u003cdiv class=\"elementor-container elementor-column-gap-default\"\u003e\n\u003cdiv class=\"elementor-row\"\u003e\n\u003cdiv class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fd34a9a\" data-id=\"fd34a9a\" data-element_type=\"column\"\u003e\n\u003cdiv class=\"elementor-column-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-widget-wrap\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-af7e6dd elementor-widget elementor-widget-text-editor\" data-id=\"af7e6dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"elementor-text-editor elementor-clearfix\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens’ functionality includes a focus limiter to enable faster autofocus speed by restricting focus range, focus pre-set for memorize focus settings previously set into the lens, and 4 focus control buttons located at the lens front enable to operate focus lock or autofocus.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003ch3 class=\"fs16 OpenSans-600-normal product-highlights-header\"\u003e\u003cstrong\u003eProduct Highlights\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul class=\"top-section-list\"\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eFUJIFILM G Mount\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003e197.5mm (35mm Equivalent)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eAperture Range: f4 to f32\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eOne Super ED Element, Two ED Elements\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eLinear AF Motor, Internal Focusing\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eOptical Image Stabilization\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cb\u003eFocus Pre-set Function Button\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eFluorine-Coated Front Element\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eDust- and Weather-Sealed Construction\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684754194730,"sku":"16576659","price":59299.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/fuji-gf-250mm.jpg?v=1781052822"},{"product_id":"fujifilm-xf-200mm-f2-r-lm-ois-wr-xf-1-4x-tc-f2-wr-teleconverter-mirrorless-camera-lens","title":"Fujifilm XF 200mm F2 R Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF 200mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eDistinguished by its long reach and bright design, the FUJIFILM XF 200mm f2 R LM OIS WR is a 305mm-equivalent lens further characterized by its sophisticated optical layout, fast performance, and apt image stabilization. Well-suited for sports, events, and wildlife photography, the impressive f2 maximum aperture suits working in a variety of lighting conditions and also promotes working with shallow depth of field and selective focus techniques. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe optical design features three extra-low dispersion elements, including one Super ED element, which help to achieve greater clarity and colour accuracy by controlling fringing and chromatic aberrations. A Super EBC coating is also used to suppress flare for improved contrast and colour rendering. Complementing the optics is a linear motor-based autofocus system, which offers fast, near-silent performance for both stills and video use.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e Additionally, a five stop-effective optical image stabilization system minimizes the appearance of camera shake for sharper results. Suiting the lens's use in inclement conditions, it is also weather-sealed to resist and dust and moisture and a fluorine coating has been applied to the front element.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn addition to the lens itself, the dedicated XF 1.4x TC f2 WR Teleconverter is also included in this kit, and extends the focal length by 1.4x to result in an equivalent 427mm focal length. This teleconverter maintains all automated functions and image stabilization, and its optical design incorporates one aspherical element to control distortion and spherical aberrations.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong style=\"color: #333333;, Times, serif;font-size: 16px\"\u003eThe telephoto prime lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 305mm equivalent focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNotably fast f2 maximum aperture affords greater control over depth of field for isolating subject matter and also suits working in low-light conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eThree extra-low dispersion elements, including one Super ED element, are used to greatly reduce colour fringing and chromatic aberrations in order to produce high clarity and colour fidelity.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eSuper EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and colour fidelity when working in strong lighting conditions.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLinear motor autofocus system delivers smooth, near-silent performance that is especially beneficial to video applications and when working in noise-sensitive areas. An additional mechanism also fixes the focus motor group in place when the camera is turned off to reduce any unwanted vibrations during storage or travel.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFocus range limiter switch allows you to constrain the focus range to between 16.4' to infinity or for the whole 5.9' to infinity range for more responsive focusing depending on the distance to your subject.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eFocus Pre-set Function instantly changes your focus position to a pre-selected position for faster focus switching.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eFocus Control button at the tip of the lens can be assigned to a desired focusing function of choice, including Focus Pre-set, AF-ON, or Focus Lock.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOptical stabilization system minimizes the appearance of camera shake by up to five stops to enable sharper imaging when shooting handheld or working with slower shutter speeds.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe lens body incorporates 17 distinct weather seals to protect against dust and moisture, and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA fluorine coating has been applied to the front lens element to guard against smudging, moisture, and dust.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFixed rotating tripod collar offers well-balanced support when working from a monopod or tripod. The tripod foot is also Arca-type compatible for direct mounting to tripod heads and also has 1\/4\" and 3\/8\" sockets for attaching to quick release plates.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF 200mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003cdiv class=\"js-featureSection\"\u003e\n\u003ch3 class=\"featureHeader c27 fs24\"\u003e\u003cstrong\u003eXF 1.4x TC F2 WR Teleconverter\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli class=\"featureHeader c27 fs24\"\u003e\u003cstrong style=\"color: #333333;, Times, serif;font-size: 16px\"\u003eIncluded with the 200mm f2 lens is the dedicated 1.4x teleconverter, which extends the effective focal length to 280mm, for an equivalent focal length of 427mm.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"featureHeader c27 fs24\"\u003e\u003cstrong\u003eOptical design has seven elements in four groups, including one aspherical element to reduce distortion and maintain high sharpness.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"featureHeader c27 fs24\"\u003e\u003cstrong\u003eRetains all AF, AE, and image stabilization functions of the 200mm f2 lens, as well as the same minimum focusing distance of 5.9'.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"featureHeader c27 fs24\"\u003e\u003cstrong\u003eRequires one additional stop of light, making the effective maximum aperture f2.8.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"featureHeader c27 fs24\"\u003e\u003cstrong\u003eTeleconverter adds an additional 0.6\" to the overall length of the lens system along with an additional 4.6 oz of weight.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdl class=\"js-featureSectionDL\"\u003e\n\u003cdd\u003e\n\u003ch3\u003e\u003cstrong\u003eOffering outstanding performance and beautiful bokeh\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm XF 200mm f2 R LM OIS WR Lens is made of 19 elements in 14 groups, including one large-diameter super ED lens element and two large-diameter ED lens elements to minimise chromatic aberration. High-precision polishing technology, developed for broadcast lenses, has been used to prepare the large-diameter lens elements to achieve outstanding image-resolving performance and creamy bokeh. This element is produced with an accuracy of less than 0.1μm High-speed AF is made possible thanks to the lightweight focus lens group and the use of linear motors.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eX-Mount Lens\/APS-C Format\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e305mm (35mm Equivalent)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAperture Range: f2 to f22\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOne Super ED Element \u0026amp; Two ED Elements\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e5-Stop Optical Image Stabilisation\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWeather-Sealed Construction\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eFocus Pre-set Button\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded 9-Blade Diaphragm\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eXF 1.4x TC F2 WR Teleconverter\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF 200mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003ePowerful image stabilisation performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifiulm XF 200mm f2 OIS WR lens offers 5.0-stop image stabilisation performance in accordance with CIPA. The lens recognizes shooting conditions, e.g. panning or on tripod, and automatically applies optimum image stabilization control.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eEasy AF operation\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cb\u003eFocus Pre-set Function* instantaneously changes the focus to a pre-set position to capture your main subject with ease without having to make focal readjustments.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFocus Range Selector switch limits the shooting distance range for autofocusing. Activating this function narrows down the range of shooting distance and delivers high-speed AF when shooting a subject at the distance of 5 meters or greater.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eThe Focus Control button* is positioned at the tip of the lens barrel. Use the Focus Select switch to assign a function of your choice, such as Focus Pre-set, AF-ON and Focus Lock.\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdl class=\"js-featureSectionDL\"\u003e\n\u003cdd\u003e\n\u003ch3\u003e\u003cstrong\u003eFast, silent, and highly accurate autofocus\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifiulm XF 200mm f2 uses linear motors to achieve fast, silent, and high-precision AF performance. There is also a new mechanism that fixes the focus motor group when the camera is not in use, which reduces any vibrations that may occur from the linear motors’ magnets being disengaged.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eAdvanced durability able to withstand various shooting conditions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifiulm XF 200mm f2 is lightweight yet robust, thanks to its magnesium alloy construction. The barrel is sealed at 17 places to make the lens resistant to dust, moisture, and low temperatures down to -10 degrees Celsius. The front lens element is coated with fluorine to repel water and dirt, adding extra durability so that the lens can be used outdoors with peace of mind. The matte silver colour reduces the risk of the lens overheating under intense summer temperatures. The paintwork is designed to diffuse light which prevents the lens from generating strong light reflections.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e\n\u003cdl class=\"js-featureSectionDL\"\u003e\n\u003cdd\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF 200mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e\n\u003cdl class=\"js-featureSectionDL\"\u003e\n\u003cdd\u003e\n\u003ch3\u003e\u003cstrong\u003eArca-Swiss compatible tripod mount\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe tripod mount features an Arca-Swiss compatible dovetail groove and also supports both 1\/4-inch and 3\/8-inch tripod screws.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003ePackaged with the high-performance XF1.4X TC F2 WR teleconverter\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThis high-performance teleconverter extends the focal length by 1.4 times while controlling aberrations when used wide open at an aperture of f2.0. When combined with the XF200mm f2 R LM OIS WR, the teleconverter provides the focal length equivalent to 427mm in the 35mm film format.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684754915626,"sku":"16586343","price":113899.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/fuji-200mm.jpg?v=1781052843"},{"product_id":"fujifilm-gf-23mm-f4-r-lm-wr-mirrorless-camera-lens","title":"Fujifilm GF 23mm f4 R Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm GF 23mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003ePresenting a super wide field of view, the GF 23mm f4 R LM WR from FUJIFILM is an ultra-wide 18mm-equivalent prime designed for the G-mount GFX camera system.\u003c\/strong\u003e\u003cb\u003e Ideally suited for architecture and interior photography, the lens's design employs a pair of aspherical elements to control distortion and spherical aberrations for accurate rendering, and a series of low dispersion elements are also featured for improved colour accuracy and clarity. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAdditionally, a Nano GI coating has been applied to suppress lens flare and ghosting for improved contrast and colour. Balancing the optical attributes, the lens also utilizes a linear AF motor with an internal focusing design for quick and quiet focusing performance, and a manual aperture ring also avails intuitive exposure adjustment and a Command position permits making camera-based aperture selections. Additionally, the lens is also dust-, freeze-, and weather-resistant for use in trying environmental conditions\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eIdeally suited for architectural, landscape, and interior photography, this wide-angle prime lens offers an 18mm equivalent focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe 15 elements in 12 groups optical design incorporates a pair of aspherical elements to reduce spherical aberrations and distortions for cleaner, more realistic rendering and sharper image quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eTwo extra-low dispersion elements and one Super ED element are also featured to control colour fringing and chromatic aberrations for improved colour fidelity and clarity.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eA Nano GI coating has been applied to individual elements to suppress surface reflections, flare, and ghosting for improved contrast and colour accuracy when working in strong lighting conditions.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA linear AF motor is used for quick, quiet focusing performance and an internal focusing mechanism maintains the overall length of the lens during operation and also produces consistent optical performance throughout the focusing range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe GF 23mm f4 R LM WR from Fujifilm is a wide-angle lens for Fujifilm Medium Format GFX cameras ideally suited to architecture and landscape photography.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens's design employs a pair of aspherical elements to control distortion and spherical aberrations for accurate rendering, and a series of low dispersion elements are also featured for improved colour accuracy and clarity. Also, a Nano GI coating suppresses lens flare and ghosting for improved contrast and colour.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA linear AF motor with an internal focusing design allows for quick and quiet focusing performance, and a manual aperture ring also avails intuitive exposure adjustment and a Command position permits making camera-based aperture selections. Additionally, the lens is also dust-, freeze-, and weather-resistant for use in trying environmental conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm GF 23mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eWide-angle prime lens for architecture and landscape photography\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePresenting a truly wide-angle perspective, the Fujifilm GF 23mm f4 R LM WR is an 18mm equivalent lens for the G-mount GFX camera system. It is well-suited for landscape, architecture, and reportage applications, and its weather-sealed construction enables its use in harsh environments. Additionally, for simplified handling, the manual aperture ring features a C (Command) position to permit camera-based adjustment over aperture values.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdl class=\"js-featureSectionDL\"\u003e\n\u003cdd\u003e\n\u003cp class=\"fs16 OpenSans-600-normal product-highlights-header\"\u003e\u003cstrong\u003eProduct Highlights\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"top-section-list\" data-selenium=\"highlightList\"\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eFUJIFILM G Mount\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003e18mm (35mm Equivalent)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eAperture Range: f4 to f32\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eOne Super ED and Three ED Elements\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eTwo Aspherical Elements\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eNano GI Coating\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eLinear AF Motor, Internal Focusing\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eDust- and Weather-Sealed Construction\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eCommand Position on Aperture Ring\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eRounded Nine-Blade Diaphragm\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684759044394,"sku":"16546020","price":50999.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/1493321764000_1333204.jpg?v=1781052856"},{"product_id":"fujifilm-gf-45mm-f2-8-r-wr-camera-lens","title":"Fujifilm GF 45mm f2.8 Mirrorless Camera Lens","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm GF 45mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eOffering a versatile wide-angle perspective, the GF 45mm f2.8 R WR from FUJIFILM is a 36mm equivalent lens for the G-mount GFX camera system. With a slightly wider-than-normal field of view, this lens is ideal for everyday shooting and its f2.8 maximum aperture suits working in difficult lighting conditions. Its optical design incorporates one aspherical element and two extra-low dispersion elements to reduce both spherical and chromatic aberrations for improved sharpness and clarity.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eA Nano GI coating has also been applied to individual elements to suppress lens flare and ghosting for greater contrast and colour accuracy. Contributing to its flexibility, the lens also features a dust-, freeze-, and weather-resistant construction for use in inclement conditions. Additionally, a manual aperture ring is featured for intuitive, tactile adjustment over exposure settings, and a Command position can also be set for camera-based control over the aperture.\u003c\/b\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_BGP5ZCbKOY\"\u003e\n\u003cdiv class=\"descriptionAsTitle_BGP5ZCbKOY\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html text_BGP5ZCbKOY\"\u003e\u003cstrong\u003eGeneral wide-angle prime lens offers a 36mm equivalent focal length to realize a comfortable field of view for working with a variety of subjects.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html text_BGP5ZCbKOY\"\u003e\u003cstrong\u003eBright f2.8 maximum aperture benefits working in low-light conditions as well as enables a high degree of control over depth of field.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html text_BGP5ZCbKOY\"\u003e\u003cstrong\u003eOne aspherical element reduces distortion and spherical aberrations for improved sharpness and clear rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html text_BGP5ZCbKOY\"\u003e\u003cb\u003eTwo extra-low dispersion elements suppress chromatic aberrations and colour fringing for greater colour accuracy and clarity.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html text_BGP5ZCbKOY\"\u003e\u003cb\u003eNano GI coating Minimizes lens flare and ghosting for improved contrast and colour fidelity when working in strong lighting conditions.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html text_BGP5ZCbKOY\"\u003e\u003cstrong\u003eAn internal focusing mechanism affords quick autofocus performance, maintains the overall length of the lens during operation, and also produces consistent optical performance throughout the focusing range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html text_BGP5ZCbKOY\"\u003e\u003cstrong\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html text_BGP5ZCbKOY\"\u003e\u003cstrong\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html text_BGP5ZCbKOY\"\u003e\u003cstrong\u003eBrass lens mount is durable and rigid for long-lasting use and mounting accuracy.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html text_BGP5ZCbKOY\"\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684759765290,"sku":"16559170","price":32899.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-GF-45mm-f2.8-R-WR-1.jpg?v=1781052866"},{"product_id":"fujifilm-xf-8-16mm-f2-8-r-lm-wr-mirrorless-camera-lens","title":"Fujifilm XF 8-16mm f2.8 Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF 8-16mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003cp\u003e\u003cb\u003eAn ultra-wide zoom characterized by a bright and advanced optical design, the XF 8-16mm f2.8 R LM WR from FUJIFILM is a 12-24mm-equivalent lens featuring a constant f2.8 maximum aperture for consistent performance throughout the zoom range. The optical layout comprises six extra-low dispersion elements, including three Super ED elements, which help to virtually eliminate chromatic aberrations and colour fringing for greater clarity and colour accuracy. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFour aspherical elements are also used to suppress distortion, curvature of field, and spherical aberrations for improved sharpness. Also, a Nano-GI coating helps to control ghosting and flare for enhanced contrast and colour fidelity when working in strong lighting conditions. Complementing the optics is a refined linear motor, which affords quick and quiet autofocus performance, and the lens body is weather-sealed in 11 distinct places to support working in trying environmental conditions.\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eImpressively wide zoom is designed for FUJIFILM X-mount mirrorless cameras and provides a 12-24mm equivalent focal length range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eConstant f\/2.8 maximum aperture offers consistent performance throughout the zoom range and excels when working in difficult lighting conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eSix extra-low dispersion elements, including three Super ED elements, are used to greatly reduce colour fringing and chromatic aberrations in order to produce high clarity and colour fidelity throughout the zoom range.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFour aspherical elements control distortion, curvature of field, and spherical aberrations, which helps to improve sharpness and realize more accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNano-GI (Gradient Index) coating has been applied to lens elements and alters the refractive index between the glass and air in order to better suppress lens flare and ghosting for diagonal incident light.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLinear motor autofocus system delivers smooth, near-silent performance that is especially beneficial to video applications and when working in noise-sensitive areas.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe lens body incorporates extensive weather sealing to protect against dust and moisture, and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF 8-16mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm XF 8-16mm f2.8 R LM WR is a fast ultra-wide-angle zoom lens that has a constant maximum aperture of f2.8 and is equivalent to 12-24mm in the 35mm format. It complements the other constant f2.8 zoom lenses (XF16-55mm f2.8 R LM WR and XF50-140mm f2.8 R LM OIS WR) to create a premium trio of lenses that cover the focal lengths equivalent from 12mm all the way to 213mm in the 35mm format. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens’ outstanding edge-to-edge image-resolving performance and f2.8 maximum aperture make this product a perfect choice for landscape and architecture photography with an emphasized sense of perspective, interior photography at restaurants and hotels, as well as nightscape and astrophotography.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdl class=\"js-featureSectionDL\"\u003e\n\u003cdd\u003e\n\u003cp class=\"fs16 OpenSans-600-normal product-highlights-header\"\u003e\u003cstrong\u003eProduct Highlights\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"top-section-list\" data-selenium=\"highlightList\"\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eX-Mount Lens\/APS-C Format\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003e12-24mm (35mm Equivalent)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eAperture Range: f2.8 to f22\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eFour Aspherical Elements\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eThree Super ED and Three ED Elements\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eNano-GI Coating\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eLinear Autofocus Motor\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eWeather-Sealed Construction\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eRounded 9-Blade Diaphragm\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e\n\u003ch3\u003e\u003cstrong\u003eUltra-wide angle zoom with a constant maximum aperture of f2.8\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIn order to provide an ultra-wide angle zoom of 8-16mm (equivalent to 12-24mm in 35mm format) at a constant maximum aperture of f2.8, this lens uses an impressive 20 elements in 13 groups. This includes four aspherical lens elements to control distortion and spherical aberration, and six ED lens elements including three super ED elements to control lateral chromatic aberration. This design results in advanced image-resolving performance across the zoom range while maintaining a constant maximum aperture of f2.8.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eField curvature correction mechanism\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIn order to correct field curvature, typically found with ultra-wide angle lenses, this lens features a correction element which adjusts according to the position of the zoom in order to achieve edge-to-edge sharpness.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eFujifilm XF 8-16mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eDouble Nano-GI Coating\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe rear surface of the two front lens elements is treated with Nano-GI coating to eliminate ghosting and flare, caused by oblique light, creating clear images.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSilent and fast autofocus\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens uses linear motors for autofocus to achieve quiet and ultra-fast AF.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eAdvanced construction that withstands various shooting conditions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe barrel is sealed at 11 places to make the lens resistant to dust, moisture, and low temperatures down to -10 degrees Celsius. The front lens element is coated with fluorine to repel water and dirt, adding extra durability so that the lens can be used outdoors with peace of mind.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684760322346,"sku":"16591570","price":30099.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/816mm.jpg?v=1781052876"},{"product_id":"canon-rf-24-105mm-f4l-mirrorless-camera-lens","title":"Canon RF 24-105mm f4L Mirrorless Camera Lens","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eC\u003c\/a\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eanon RF 24-105mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003ePrized for its versatility, the RF 24-105mm f4L IS USM from Canon is a wide-angle to short telephoto zoom characterized by its constant f4 maximum aperture. Ideal for use in nearly any shooting scenario, this zoom is benefitted by a five-stop-effective Image Stabilizer to minimize the appearance of camera shake for sharper handheld imagery.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e Also complementing handling is a unique customizable Control Ring, which can be configured to adjust a variety of exposure settings settings, including aperture, ISO, and exposure compensation. Benefitting image quality, the advanced optical design features a Super Spectra Coating, which helps to suppress ghosting and flare in order to improve contrast and colour accuracy when working in bright and backlit conditions. Ideal for both photo and video applications, this lens also incorporates a Nano USM autofocus motor, which delivers quick, quiet, and precise focusing performance\u003c\/b\u003e\u003c\/p\u003e\n\u003cdl class=\"js-featureSectionDL\"\u003e\n\u003cdd class=\"featuredd c28\"\u003e\u003c\/dd\u003e\n\u003c\/dl\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eStandard wide-angle to telephoto zoom lens is designed for use with full-frame Canon RF-mount mirrorless cameras.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eConstant f4 maximum aperture maintains consistent illumination throughout the zoom range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eSuper Spectra coating has been applied to individual elements to minimize ghosting and flare for greater contrast and colour neutrality when working in strong lighting conditions.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAn Optical Image Stabilizer helps to minimize the appearance of camera shake by five stops to better enable working in low-light conditions and with slower shutter speeds.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNano USM system utilizes both a ring-type USM and an STM mechanism to realize quick and accurate focusing that is also smooth and near-silent to suit both photography and video applications. This focusing system also affords full-time manual focus control when working in the one-shot AF mode.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eConfigurable Control Ring can be used to adjust a variety of exposure settings, including aperture, ISO, and exposure compensation.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAs a member of the esteemed L-series, this lens has a weather-resistant design that protects against dust and moisture to enable its use in inclement conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFeaturing fast, silent, Nano USM technology, this Canon RF 24-105mm f4 offers photographers and filmmakers a small, light general-purpose lens with 5-stops of image stabilisation. The Canon RF 24-105mm boasts legendary L-series image quality and the  f4 constant aperture allows for consistent exposure whilst zooming.  With powerful 5-stop Image Stabilisation and a Nano USM AF motor for fast stills and smooth video, it is ideal for travel, landscape and portrait stills or videos, or a combination thereof.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e Better yet, it only weighs a pocket-friendly 700g! The special optical structure with Air Sphere Coating (ASC) and Super Spectra Coating prevents ghosting and flair, and the 6-blade circular aperture creates beautiful out of focus highlights.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eRF-Mount Lens\/Full-Frame Format\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMaximum Aperture: f4\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNANO USM AF System\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOptical Image Stabiliser\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCustomisable Control Ring\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded 9-Blade Diaphragm\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eCanon RF 24-105mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eYour \"take everywhere\" zoom lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4\u003e\u003cstrong\u003eThe 24-105mm zoom covers wide-angle, standard and telephoto focal lengths.\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eThe Canon RF 24-105mm f4 L IS USM Zoom Lens is a offers EOS R users a small, lightweight and compact general-purpose lens with 5-stops of image stabilisation and high optical quality and content aperture. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003ePortrait photography: The RF 24-105mm f4 L IS USM is great for sharp, shake-free portraits thanks to a 5-stop Image Stabiliser. Change focal length quickly without changing exposure, thanks to a constant f4 maximum aperture.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTravel photography: A versatile and high-quality travelling companion, its tough L-series build quality protects against dust and moisture and is light enough to go places without weighing you down.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eEveryday creativity: The RF 24-105mm f4 L IS USM is a popular choice and perfect for bloggers, hobbyists and photo enthusiasts. A Lens Control Ring provides a tactile and intuitive way to adjust camera settings.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eA supremely flexible and agile lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Canon RF 24-105mm f4 L IS USM makes it easy to get creative and achieve exceptional results. From indoor portraits to events outside, a 24-105mm zoom range lets you achieve more without changing lenses. An f4 maximum aperture is consistent at all zoom settings.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eClearly a great performer\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAspherical and UD lens elements ensure excellent sharpness, which is preserved even when shooting handheld in low light, thanks to a 5-stop Image Stabiliser. Aspherical lens elements help to compensate for distortion and spherical aberrations plus allow a compact design.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eStay sharp!\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eFocus accurately and in virtual silence using Nano USM autofocus. Photographers will appreciate the speed with which critical sharpness is found, while filmmakers will love the smooth, steady focus transitions that this cutting-edge technology enables.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eCanon RF 24-105mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eAny time, any place, anywhere\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAs an L-Series lens, the RF 24-105mm f4 L IS USM features the kind of robust, weather-sealed construction that inspires confidence. Fluorine coatings on the front and rear lens elements makes them easy to clean. This is truly a practical lens meant for travel.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"row pl-push pl-push--mobile--small pl-push--tablet--smallest pl-push--desktop--smallest\"\u003e\n\u003cdiv class=\"col-xs-12 text-center--mobile text-left\"\u003e\n\u003ch3 class=\"full-width--sm-down pl-push pl-push--mobile--smallest pl-h2 pl-h2--alt\"\u003e\u003cstrong\u003eA great lens for...\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row mobile-carousel\"\u003e\n\u003carticle class=\"col-xs-12 pl-spacer pl-spacer--in--smallest pl-carousel__item col-md-4 col-lg-4\"\u003e\n\u003cdiv class=\"pl-relative pl-push pl-push--mobile--medium\"\u003e\n\u003cdiv class=\"pl-lockup pl-spacer pl-spacer--out--smallest pl-spacer--cut-bottom pl-spacer--cut-h\"\u003e\n\u003ch4 class=\"pl-h4 pl-color pl-color--gray-darkest\"\u003e\u003cstrong\u003ePortrait photography\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp class=\"pl-text pl-text--small\"\u003e\u003cstrong\u003eThe RF 24-105mm f4 L IS USM is great for sharp, shake-free portraits thanks to a 5-stop Image Stabilizer. Change focal length quickly without changing exposure, thanks a constant f4 maximum aperture.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003carticle class=\"col-xs-12 pl-spacer pl-spacer--in--smallest pl-carousel__item col-md-4 col-lg-4\"\u003e\n\u003cdiv class=\"pl-relative pl-push pl-push--mobile--medium\"\u003e\n\u003cdiv class=\"pl-lockup pl-spacer pl-spacer--out--smallest pl-spacer--cut-bottom pl-spacer--cut-h\"\u003e\n\u003ch4 class=\"pl-h4 pl-color pl-color--gray-darkest\"\u003e\u003cstrong\u003eTravel photography\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp class=\"pl-text pl-text--small\"\u003e\u003cstrong\u003eA versatile and high-quality travelling companion, its tough L-series build quality protects against dust and moisture, and is light enough to go places without weighing you down.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003carticle class=\"col-xs-12 pl-spacer pl-spacer--in--smallest pl-carousel__item col-md-4 col-lg-4\"\u003e\n\u003cdiv class=\"pl-relative pl-push pl-push--mobile--medium\"\u003e\n\u003cdiv class=\"pl-lockup pl-spacer pl-spacer--out--smallest pl-spacer--cut-bottom pl-spacer--cut-h\"\u003e\n\u003ch3 class=\"pl-h4 pl-color pl-color--gray-darkest\"\u003e\u003cstrong\u003eEveryday creativity\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"pl-text pl-text--small\"\u003e\u003cstrong\u003eThe RF 24-105mm F4L IS USM is a popular choice and perfect for bloggers, hobbyists and photo enthusiasts. A Lens Control Ring provides a tactile and intuitive way to adjust camera settings.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"pl-h2 pl-h2--alt text-left\"\u003e\u003cstrong\u003eA supremely flexible and agile lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"text-left\"\u003e\u003cstrong\u003eThe RF 24-105mm F4L IS USM makes it easy to get creative and achieve exceptional results. From indoor portraits to events outside, a 24-105mm zoom range lets you achieve more without changing lenses. An f4 maximum aperture is consistent at all zoom settings.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"pl-h2 pl-h2--alt text-left\"\u003e\u003cstrong\u003eClearly a great performer\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"text-left\"\u003e\u003cstrong\u003eAspherical and UD lens elements ensure excellent sharpness, which is preserved even when shooting handheld in low light, thanks to a 5-stop Image Stabilizer. Aspherical lens elements help to compensate for distortion and spherical aberrations plus allow a compact design.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"pl-h2 pl-h2 pl-push pl-push--mobile--smallest pl-push--tablet--smallest pl-push--desktop--smallest\"\u003e\u003cstrong\u003eAny time, any place, anywhere\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"pl-text pl-text--medium\"\u003e\u003cstrong\u003eAs an L-Series lens, the RF 24-105mm f4 L IS USM features the kind of robust, weather-sealed construction that inspires confidence. Fluorine coatings on the front and rear lens elements makes them easy to clean. This is truly a practical lens meant for travel.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e\n\u003cdl class=\"js-featureSectionDL\"\u003e\n\u003cdd\u003e\u003c\/dd\u003e\n\u003c\/dl\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684764778794,"sku":"2963C005AA","price":27979.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Canon-RF-24-105mm-f4L-IS-USM.jpg?v=1781052944"},{"product_id":"canon-rf-50mm-f1-2l-mirrorless-camera-lens","title":"Canon RF 50mm f1.2L Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eCanon RF 50mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eDistinguished by its speed, the RF 50mm f1.2L USM from Canon is a desirable normal-length prime due to its versatile focal length and bright f1.2 maximum aperture. This fast design excels in difficult lighting conditions and also benefits working with shallow depth of field and selective focus techniques. The optical layout incorporates one UD element and one aspherical element, which help to reduce both chromatic and spherical aberrations in order to produce greater clarity and sharpness. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA rounded 10-blade diaphragm also benefits bokeh quality to suit isolating subjects with depth of field. Complementing the imaging capabilities is an apt ring-type Ultrasonic Motor, which delivers fast, near-silent autofocus and full-time manual focus override. Additionally, a unique Control Ring is integrated into the lens design for intuitive control over exposure settings from the lens itself.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\n\u003cstrong style=\"color: #333333;, Times, serif;font-size: 16px\"\u003e Exceptionally bright f1.2 maximum aperture affords extensive control over depth of field for selective focus applications and also benefits working in low-light situations. \u003c\/strong\u003e\u003cstrong style=\"color: #333333;, Times, serif;font-size: 16px\"\u003eOne UD (Ultra-Low Dispersion) element is featured and helps to minimize chromatic aberrations and colour fringing in order to provide greater clarity and colour accuracy. \u003c\/strong\u003e\u003cstrong style=\"color: #333333;, Times, serif;font-size: 16px\"\u003eAn aspherical element is used to correct spherical aberrations and distortion for improved sharpness \u003c\/strong\u003e\u003cspan style=\"color: #333333;, Times, serif;font-size: 16px\"\u003e\u003cspan style=\"color: #333333;font-family: Georgia, Times New Roman, Bitstream Charter, Times, serif\"\u003e\u003cspan style=\"font-size: 16px\"\u003eand accurate rendering.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch2\u003e\u003cstrong style=\"color: #333333;, Times, serif;font-size: 16px\"\u003eRing-type Ultrasonic Motor (USM), along with optimized focusing algorithms and a high-speed CPU, is employed to deliver fast, precise, and quiet autofocus performance as well as full-time manual focus override.\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch2\u003e\n\u003cstrong style=\"color: #333333;, Times, serif;font-size: 16px\"\u003eC\u003c\/strong\u003e\u003cstrong style=\"color: #333333;, Times, serif;font-size: 16px\"\u003eonfigurable Control Ring can be used to adjust a variety of exposure settings, including aperture, ISO, and exposure compensation. \u003c\/strong\u003e\u003cstrong style=\"color: #333333;, Times, serif;font-size: 16px\"\u003eAs a member of the esteemed L-series, this lens has a weather-resistant design that protects against dust and moisture to enable its use in inclement conditions. \u003c\/strong\u003e\u003cstrong style=\"color: #333333;, Times, serif;font-size: 16px\"\u003eRounded 10-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\n\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eNormal-length prime is designed for full-frame Canon RF-mount mirrorless digital cameras.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eExceptionally bright f1.2 maximum aperture affords extensive control over depth of field for selective focus applications and also benefits working in low-light situations.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eOne UD (Ultra-Low Dispersion) element is featured, and helps to minimize chromatic aberrations and colour fringing in order to provide greater clarity and colour accuracy.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eAn aspherical element is used to correct spherical aberrations and distortion for improved sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eRing-type Ultrasonic Motor (USM), along with optimized focusing algorithms and a high-speed CPU, is employed to deliver fast, precise, and quiet autofocus performance as well as full-time manual focus override.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eConfigurable Control Ring can be used to adjust a variety of exposure settings, including aperture, ISO, and exposure compensation.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eAs a member of the esteemed L-series, this lens has a weather-resistant design that protects against dust and moisture to enable its use in inclement conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eRounded 10-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv class=\" row no-gutter pl-bg pl-bg--gray-lightest pl-relative\"\u003e\n\u003cdiv class=\"col-xs-12 col-md-10 col-lg-4 pl-relative pl-fix pl-fix--tablet--vertical pl-fix--tablet--vertical--lfts pl-fix--desktop--vertical pl-fix--desktop--right\"\u003e\n\u003cdiv class=\"text-left pl-spacer pl-spacer--in--smaller pl-fix pl-fix--tablet--top pl-fix--desktop--vertical\"\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eCanon RF 50mm \u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThe RF lens that sets new standards in photographic performance, delivering supreme sharpness, extra creative control and a low-light performance that’s simply remarkable.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection id=\"anchorid1699055\" class=\"pl-spacer pl-spacer--cut-h pl-spacer--in--large pl-bg pl-bg--white \"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-xs-10 col-xs-offset-1 col-md-10 col-md-offset-1 col-lg-10 col-lg-offset-1 pl-lockup pl-push pl-push--mobile--small pl-push--tablet--small pl-push--desktop--small text-center\"\u003e\n\u003ch3 class=\"pl-h1 pl-h1--alt pl-push pl-push--mobile--smallest pl-push--tablet--smallest pl-push--desktop--smallest\"\u003eThe ultimate 50mm lens\u003c\/h3\u003e\n\u003cp class=\"pl-text pl-text--medium\"\u003e\u003cstrong\u003eRF 50mm F1.2L USM delivers a new kind of optical of performance in full-frame photography. Outstanding clarity and sharpness means you’ll see noticeably more detail, even right at the edges of the frame.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"pl-spacer--cut-h pl-spacer--in--large pl-bg pl-bg--gray-lightest \"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"row pl-push pl-push--mobile--small pl-push--tablet--smallest pl-push--desktop--smallest\"\u003e\n\u003cdiv class=\"col-xs-12 text-center--mobile text-left\"\u003e\n\u003ch2 class=\"full-width--sm-down pl-push pl-push--mobile--smallest pl-h2 pl-h2--alt\"\u003eA great lens for...\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row mobile-carousel\"\u003e\n\u003carticle class=\"col-xs-12 pl-spacer pl-spacer--in--smallest pl-carousel__item col-md-4 col-lg-4\"\u003e\n\u003cdiv class=\"pl-relative pl-push pl-push--mobile--medium\"\u003e\n\u003ch4\u003e\u003cspan style=\"color: #1b1919;font-family: Karla, Arial, Helvetica, sans-serif;font-size: 18px\"\u003ePortrait photography\u003c\/span\u003e\u003c\/h4\u003e\n\u003cdiv class=\"pl-lockup pl-spacer pl-spacer--out--smallest pl-spacer--cut-bottom pl-spacer--cut-h\"\u003e\n\u003cp class=\"pl-text pl-text--small\"\u003e\u003cstrong\u003eThe lens’s 50mm focal length has a similar perspective to that of the human eye, and a super-wide f\/1.2 aperture that allows for extremely shallow depth of field – ideal for emphasising pin-sharp features like eyes against a soft, out-of-focus background.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003carticle class=\"col-xs-12 pl-spacer pl-spacer--in--smallest pl-carousel__item col-md-4 col-lg-4\"\u003e\n\u003cdiv class=\"pl-relative pl-push pl-push--mobile--medium\"\u003e\n\u003cdiv class=\"pl-lockup pl-spacer pl-spacer--out--smallest pl-spacer--cut-bottom pl-spacer--cut-h\"\u003e\n\u003ch4 class=\"pl-h4 pl-color pl-color--gray-darkest\"\u003eStreet photography\u003c\/h4\u003e\n\u003cp class=\"pl-text pl-text--small\"\u003e\u003cstrong\u003eWith its fast-maximum aperture and ability to focus exceptionally quickly, the RF 50mm F1.2L USM is the perfect street photography lens, offering new levels of definition when shooting in available light.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003carticle class=\"col-xs-12 pl-spacer pl-spacer--in--smallest pl-carousel__item col-md-4 col-lg-4\"\u003e\n\u003cdiv class=\"pl-relative pl-push pl-push--mobile--medium\"\u003e\n\u003cdiv class=\"pl-lockup pl-spacer pl-spacer--out--smallest pl-spacer--cut-bottom pl-spacer--cut-h\"\u003e\n\u003ch4 class=\"pl-h4 pl-color pl-color--gray-darkest\"\u003eFine art\u003c\/h4\u003e\n\u003cp class=\"pl-text pl-text--small\"\u003e\u003cstrong\u003ePrinting a photograph that’s been captured with a lens like the RF 50mm F1.2L USM is pure joy. Levels of detail are incredible, enabling fine-art photographers to produce ever-more impressive works for exhibition.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"row no-gutter pl-spacer--cut-h pl-bg pl-bg--white \"\u003e\n\u003cdiv class=\"col-xs-12 col-lg-6 pl-relative pl-bg pl-bg--white pull-xs-right\"\u003e\n\u003cdiv class=\"text-center pl-spacer pl-spacer--in--small pl-lockup pl-fix pl-fix--tablet--vertical pl-fix--desktop--vertical\"\u003e\n\u003ch2 class=\"pl-h2 pl-h2--alt text-left\"\u003eThe widest of wide apertures\u003c\/h2\u003e\n\u003cp class=\"text-left\"\u003e\u003cstrong\u003eThe f\/1.2 maximum aperture of the RF 50mm F1.2L USM is the widest available in the Canon EOS line-up. It gives both photographers and filmmakers the ability to shoot with extremely shallow depth of field – a great way to emphasise a subject against a complicated background.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row no-gutter pl-spacer--cut-h pl-bg pl-bg--white \"\u003e\n\u003cdiv class=\"col-xs-12 col-lg-6 pl-relative pl-bg pl-bg--white \"\u003e\n\u003cdiv class=\"text-center pl-spacer pl-spacer--in--small pl-lockup pl-fix pl-fix--tablet--vertical pl-fix--desktop--vertical\"\u003e\n\u003ch3 class=\"pl-h2 pl-h2--alt text-left\"\u003eSuper sensitive in low light\u003c\/h3\u003e\n\u003cp class=\"text-left\"\u003e\u003cstrong\u003eThe ability to work with such wide apertures lets photographers use fast shutter speeds in low-light conditions, which can freeze both subject movement and camera shake. The RF 50mm F1.2L USM is a great tool for capturing the atmosphere of any moment using only available ligh\u003c\/strong\u003et.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-xs-12 col-lg-6 pl-relative pl-bg pl-bg--white \"\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eCanon RF 50mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"remove-tint\"\u003e\n\u003cdiv class=\" pl-hero pl-hero--half pl-hero--half--takeover pl-anchor-tabs--section\"\u003e\n\u003cdiv class=\"pl-hero__inner\"\u003e\n\u003cdiv class=\"pl-hero__middle\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-md-6 col-md-offset-6 pl-color pl-color--white\"\u003e\n\u003ch3 class=\"pl-h2 pl-h2--alt pl-push pl-push--mobile--smallest pl-push--tablet--smallest pl-push--desktop--smallest\"\u003eFast focusing\u003c\/h3\u003e\n\u003cp class=\"pl-text pl-text--medium\"\u003e\u003cstrong\u003eA ring-type USM autofocus system, more usually found in Canon’s super telephoto lenses, moves the large glass elements found in the RF 50mm F1.2L USM with ease. Sharp focus is found swiftly and accurately, and objects can be tracked and followed as they move around the frame.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"pl-anchor-tabs--section pl-spacer pl-spacer--in--large pl-spacer--cut-h pl-bg pl-bg--gray-lightest\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"row pl-push pl-push--mobile--smallest pl-push--tablet--smallest pl-push--desktop--smallest\"\u003e\n\u003cdiv class=\"col-xs-12 col-md-10 col-md-offset-1 col-lg-8 col-lg-offset-2 pl-lockup text-left \"\u003e\n\u003ch3 class=\"pl-h2 pl-h2 pl-push pl-push--mobile--smallest pl-push--tablet--smallest pl-push--desktop--smallest\"\u003eRobust and responsive – designed for professionals\u003c\/h3\u003e\n\u003cp class=\"pl-text pl-text--medium\"\u003e\u003cstrong\u003eThe RF 50mm F1.2L USM is a member of the Canon L-Series range and is sealed against dust and moisture¹. A customisable Lens Control Ring provides direct access to camera settings, offering a manual feel with heightened control.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"pl-spacer--cut-h pl-spacer--in--medium pl-bg pl-bg--gray-lightest \"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"row pl-push pl-push--mobile--small pl-push--tablet--smallest pl-push--desktop--smallest\"\u003e\n\u003cdiv class=\"col-xs-12 text-center--mobile\"\u003e\n\u003cp class=\"pl-text pl-text--medium pl-push pl-push--mobile--smaller pl-push--tablet--smaller pl-push--desktop--smaller pull-left\"\u003e\n\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684765761834,"sku":"2959C005AA","price":53079.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/eosr50mm1.jpg?v=1781052955"},{"product_id":"canon-rf-35mm-f1-8-macro-mirrorless-camera-lens","title":"Canon RF 35mm f1.8 Macro Mirrorless Camera Lens","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eCanon RF 35mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eCanon RF 35mm f1.8 Macro IS STM. When Canon introduced the RF 35mm f1.8mm f1.8 IS STM Macro Lens it is a clear indication that Canon is now fully committed to the mirrorless line up. Compact, lightweight, and close-focusing, the RF 35mm f1.8 IS Macro STM from Canon is a unique wide-angle prime mixing the versatility of a general wide lens with the specialty of a 1:2 macro optic. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAn advanced optical design is benefitted by a Super Spectra coating, which helps to control flare and ghosting for greater contrast and colour accuracy when working in bright or backlit conditions. Capable of focusing down to 6.7\" at half life-size, this lens is ideal for photographing everything from close-ups of plants to street scenes and landscapes. The bright f1.8 maximum aperture offers increased control over depth of field and also suits working in a variety of lighting conditions. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eComplementing this is a five stop-effective image stabilization, which minimizes the appearance of camera shake for sharper handheld shooting. Also, an STM motor affords impressively quiet and smooth autofocus performance and full-time manual focus override. Additionally, a configurable Control Ring lets you adjust exposure settings, including ISO, aperture, and exposure compensation, from the lens itself.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eWide-angle prime is designed for use with full-frame Canon RF-mount mirrorless digital cameras.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e Bright f1.8 maximum aperture suits working in difficult lighting conditions and also offers increased control over depth of field.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eSuper Spectra coating has been applied to individual elements to minimize ghosting and flare for greater contrast and colour neutrality when working in strong lighting conditions.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAn Optical Image Stabilizer helps to minimize the appearance of camera shake by up to five stops to better enable working in low-light conditions and with slower shutter speeds.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMacro design benefits working with close-up subjects and provides a 1:2 maximum magnification along with a minimum focusing distance of 6.7\"\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e STM stepping motor offers fast, quiet, smooth, and accurate autofocus performance that is ideal for video recording as well as still shooting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e Configurable Control Ring can be used to adjust a variety of exposure settings, including aperture, ISO, and exposure compensation.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe Canon RF 35mm f1.8 Macro IS STM for Canon EOS R mirrorless system users is a versatile high-quality 35mm prime lens that’s portable, lightweight and easy to use making it ideal for street, travel and close-up photography.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA Super Spectra coating helps to control flare and ghosting for greater contrast and colour accuracy when working in bright or backlit conditions, and a wide f1.8 aperture provides greater control over depth of field for beautifully blurred backgrounds. An STM motor affords impressively quiet and smooth autofocus performance and full-time manual focus override, while the 5-axis electronic Image Stabilisation minimises shake for smooth and steady filmmaking.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eCanon RF 35mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eA  wide-angle lens that delivers a natural perspective\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Canon RF 35mm f1.8 Macro IS STM Lens for Canon EOS R users is a versatile high-quality 35mm lens that’s ideal for street, travel and close-up photography.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eA great lens for...\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eTravel photography: The Canon RF 35mm f1.8 IS Macro STM is a great wide-angle lens for portraiture and street photography, capturing detail and sharpness even at low shutter speeds. A fast f1.8 maximum aperture lets you shoot authentic ambience, even when light levels are low.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eClose-up work: The Canon RF 35mm f1.8 IS Macro STM delivers a macro magnification of up to 1:2 adding to the versatility of this extraordinary lens. This makes it easy to capture intricate details and textures in your subjects.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLandscape photography: The image quality delivered by this prime lens makes it a great choice for anyone shooting landscapes or producing large-size fine-art prints for exhibition. Sharpness and fine detail is superb right across the frame.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eA smart design that empowers creativity\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Canon RF 35mm f1.8 IS Macro STM is portable, lightweight and easy to use. Adjust settings with a customisable Lens Control Ring, and see information like focusing distance clearly in the viewfinder when shooting.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eIdeal for filmmaking\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCombination IS makes use of both the lens’s optical Image Stabiliser and your camera’s 5-axis electronic IS for footage that’s supremely steady – even if it’s shot while walking. Silent STM autofocusing is smooth and steady, for natural focus transitions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eA master in low light\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eA f1.8 wide aperture is complemented by powerful Dual Sensing IS technology, which lets photographers shoot without blur from camera shake thanks to 5-stops of image stabilisation.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eA new chapter in image quality\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Canon RF 35mm f1.8 IS Macro STM employs an advanced optical design, including Super Spectra Coating. The RF Mount lens mount places the lens closer to the sensor for stunning clarity and sharpness.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003c\/h2\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684766417194,"sku":"2973C005AA","price":11179.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/eosr351.jpg?v=1781052965"},{"product_id":"nikon-z-14-30mm-f4-s-mirrorless-camera-lens","title":"Nikon Z 14-30mm f4 S Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eNikon Z 14-30mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv class=\"ov-wrapper js-overview-desc\"\u003e\n\u003cdiv class=\"ov-desc\"\u003e\n\u003cp\u003e\u003cb\u003eSpanning an impressive wide-angle range, the NIKKOR Z 14-30mm f4 S is an ultra-wide zoom for Nikon's FX-format Z-series mirrorless system. The broad field of view is especially well-suited to landscape, architectural, and astrophotography applications, and the constant f\/4 maximum aperture maintains a consistent exposure throughout the zoom range. In regard to the optical design, the lens features four extra-low dispersion elements and four aspherical elements, which reduce a variety of aberrations and distortion to produce imagery with high sharpness, clarity, and accurate colour rendering. Both Nano Crystal and Super Integrated Coatings are used, too, to suppress flare and ghosting for greater colour fidelity and higher contrast.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eComplementing the optics, a stepping motor provides quick, quiet, and precise autofocus performance along with full-time manual focus override to suit both stills and video applications. A programmable control ring can be set for intuitive adjustment over a variety of camera and exposure settings. Additionally, the lens has a button-less retractable barrel to realize a more compact form factor when not in use.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"productDescription_3d-uhdpIFfxbuhG5B7_INl\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cp\u003e\u003cb\u003eSpanning an impressive wide-angle range, the NIKKOR Z 14-30mm f\/4 S is an ultra-wide zoom for Nikon's FX-format Z-series mirrorless system. The broad field of view is especially well-suited to landscape, architectural, and astrophotography applications, and the constant f\/4 maximum aperture maintains a consistent exposure throughout the zoom range. In regard to the optical design, the lens features four extra-low dispersion elements and four aspherical elements, which reduce a variety of aberrations and distortion to produce imagery with high sharpness, clarity, and accurate colour rendering. Both Nano Crystal and Super Integrated Coatings are used, too, to suppress flare and ghosting for greater colour fidelity and higher contrast.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eComplementing the optics, a stepping motor provides quick, quiet, and precise autofocus performance along with full-time manual focus override to suit both stills and video applications. A programmable control ring can be set for intuitive adjustment over a variety of camera and exposure settings. Additionally, the lens has a button-less retractable barrel to realize a more compact form factor when not in use.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eNikon Z 14-30mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eUltra-wide zoom covers a wide-angle to portrait-length range and is designed for FX-format Z-mount mirrorless cameras.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eConstant f\/4 maximum aperture affords consistent performance throughout the zoom range and also contributes to the relatively lightweight design and compact form factor.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFour aspherical elements are used to reduce spherical aberrations and distortion in order to realize sharp imagery with accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eFour extra-low dispersion elements greatly reduce colour fringing and chromatic aberrations in order to produce greater clarity and colour rendering.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA Nano Crystal Coat, along with a Super Integrated Coating, has been applied to lens elements to minimize surface and internal reflections for a marked reduction in lens flare and ghosting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eStepping motor delivers impressively smooth, quiet, and fast autofocus performance that is well-suited to both stills and video applications. Full-time manual focus override is also possible and an internal focusing design is used, where only the internal lens groups are moved during focusing, to maintain the overall length of the lens during use and to promote faster-focusing speeds.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eProgrammable Control Ring is, by default, set to adjust manual focus but can also be used to control aperture or exposure compensation.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSpecialized electromagnetic aperture mechanism provides greater exposure control stability that is especially beneficial when working with fast continuous shooting rates.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded seven-blade diaphragm promotes a pleasing out of focus quality that benefits the use of shallow depth of field techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eExposed elements feature a fluorine coating that affords protection to the optical system against dust, grease, and water droplets.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDust- and moisture-resistant lens barrel benefits the lens' use in inclement conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe button-less retractable design maintains a compact form factor when the lens is not in use.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ov-desc\"\u003e\n\u003cp class=\"fs16 OpenSans-600-normal product-highlights-header\"\u003e\u003cstrong\u003eProduct Highlights\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"top-section-list\" data-selenium=\"highlightList\"\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eZ-Mount Lens\/FX Format\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eConstant f\/4 Maximum Aperture\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eFour ED and Four Aspherical Elements\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eNano Crystal \u0026amp; Super Integrated Coatings\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eStepping Motor AF System\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eProgrammable Control Ring\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eWeather-Sealed Design, Fluorine Coating\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eRounded 7-Blade Diaphragm\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eRetractable Design\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684775493930,"sku":"LENNIZ14-30F4","price":26889.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Nikon-Z-14-30mm-f4-S-1.jpg?v=1781053071"},{"product_id":"canon-rf-24-240mm-f4-6-3-is-usm-mirrorless-camera-lens","title":"Canon RF 24-240mm F4-6.3 IS USM Mirrorless Camera Lens","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eCanon RF 24-240mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eCovering an impressive wide-angle to super-telephoto range, the RF 24-240mm f\/4-6.3 IS USM from Canon is a true all-in-one lens for nearly any shooting situation. Its 10x zoom range is complemented by an Optical Image Stabilizer, which compensates for up to five stops of camera shake to better realize sharp imagery when shooting handheld. Dynamic IS also benefits video recording, and better compensates for footage shot while walking or moving.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e Benefitting both stills and video is a Nano USM autofocus motor, which delivers quick, quiet, and precise focusing performance. Additionally, the lens also features a unique customizable Control Ring, which can be configured to adjust a variety of exposure settings, including aperture, ISO, and exposure compensation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eThe Canon RF 24-240mm f\/4-6.3 IS USM Lens is an all-in-one zoom lens that covers a wide-angle to telephoto zoom range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDesigned to perform exceptionally well on full-frame Canon RF-Mount Mirrorless Cameras, such as the EOS R and EOS RP Cameras.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBuilt-in to the lens design is an Optical Image Stabiliser that contributes to reducing the appearance of camera shake by 5-stops, which is perfect for when wanting to shoot in low-light conditions and with slower shutter speeds, as well as when recording video. Additionally, the lens also sports Dynamic Image Stabilisation – which more of an active type of stabilisation to suit recording while moving, or walking.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast enough to capture just about anything with its advanced Nano USM System, that utilises both a ring type USM and an STM mechanism to achieve fast and accurate focusing, as well as it being smooth and near-silent which is perfect for both photography and video applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe lens barrel also sports a Configurable Control Rings that can easily be adjusted to a variety of exposure settings, that includes ISO, exposure compensation, and aperture.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe Canon RF 24-240mm f\/4-6.3 IS USM lens is the perfect walk-around lens for EOS R series mirrorless camera owners. This compact and lightweight 10x zoom lens is ideal for travel and everyday photography. With a 24-240mm range, the RF 24-240mm f\/4-6.3 IS USM can cover a variety of subjects at impressive ranges from 50 cm wide-angle to 78 cm telephoto. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCanon’s Nano USM provides accurate and fast AF for still images and is noticeably silent during movie shooting as it smoothly tracks a moving subject. With these features and more, including control that lets you easily change settings, the RF 24-240mm f\/4-6.3 IS USM lens gives you the extensive range you need so you can spend less time changing lenses and more time capturing amazing photos and videos – even on your travels.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eCanon RF 24-240mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eCompact, Lightweight 10x Zoom RF Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWith a high-magnification of 10x optical zoom and offering coverage from 24mm wide-angle to 240mm telephoto, the Canon RF 24–240mm f\/4-6.3 IS USM is a perfect all-in-one travel lens that can be used for any number of shooting scenarios. From landscapes to snapshots and videos, and anything else that catches your eye, the RF 24–240mm f\/4-6.3 IS USM range is highly adaptable.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eHigh Image Quality \u0026amp; Bright f\/4-6.3 Lens Aperture\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWith an incredibly bright focal length lens, the Canon RF 24-240mm f\/4-6.3 IS USM distinguishes itself by maintaining incredibly high image quality, edge to edge, even wide open at its f\/6.3 maximum aperture. With 21 elements in 15 groups and a 7-blade aperture system, it can deliver sharp and detailed images with gorgeous background blur and remarkable consistency.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eOptical Image Stabilisation with up to 5 Stops* of Shake Correction\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Canon RF 24–240mm f\/4-6.3 IS USM lens is designed to work in conjunction with the EOS R mirrorless series cameras, with both the camera and the lens sharing data to dramatically reduce camera-shake blur, regardless of the situation, whether shooting video or stills. With up to 5 stops* of stabilisation, it delivers impressively clear results.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e*Based on CIPA (Camera \u0026amp; Imaging Products Association) standards. Testing performed using the EOS R mirrorless camera at a focal length of 240mm. The number of stops may vary based on the camera model used.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eHigh Speed, Smooth and Quiet Auto Focus with Nano USM\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Canon RF 24-240mm f\/4-6.3 IS USM uses Canon's NANO USM system which combines conventional ring USM AF and features a diminutive chip-shaped ultrasonic motor that's engineered to help deliver high-speed, smooth, precise and near-silent operation, plus full-time manual focus (when using One-shot AF).\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eCanon RF 24-240mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eFirst Canon Lens with Dynamic IS for Full-frame Cameras\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHelping to deliver a wide range of image stabilisation correction, the Canon RF 24-240mm f\/4-6.3 IS USM lens is the first Canon lens that features Dynamic IS for full-frame cameras**. The built-in Image Stabilisation helps enhance performance, even in low-light situations, and is especially effective when recording videos.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e**This function is effective during Movie Mode.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eMinimum Focusing Distance of 50 cm (Wide), 78 cm (Telephoto)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eFeaturing a minimum focusing distance of 50 cm (wide) and 78 cm (telephoto) with a maximum magnification of approx. 0.26x*, the Canon RF 24-240mm f\/4-6.3 IS USM is capable of capturing sharp and detailed images from nearly any distance. Whether you’re shooting videos, still images of landscapes, close-ups, or a range of scenes while travelling, the RF 24-240mm f\/4-6.3 IS USM can easily provide sharp images with minimal distortion.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e*at 240mm.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eControl Ring for Direct Setting Changes\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Canon RF 24-240mm f\/4-6.3 IS USM lens incorporates a control\/focus ring*** on the lens barrel that can directly adjust numerous settings including shutter speed, aperture, exposure compensation and more. Located towards the end of the lens, the control\/focus ring has a tactile, easily distinguished surface and provides tangible feedback for confident use while looking through the viewfinder. The RF 24-240mm f\/4-6.3 IS USM lens does not have the clicking mechanism as the previous RF lenses have, providing smooth focusing and exposure control while recording videos.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e***The Control ring is the same as the Focusing ring.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eCanon RF 24-240mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eHigh-speed Communication with the Camera\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned to quickly process data, the Canon RF 24-240mm f\/4-6.3 IS USM features a 12 pin communication system that is the fastest yet for a Canon lens\/camera combination. This accelerates AF, Image Stabilisation, the Digital Lens Optimiser and more, helping to simplify complex operations and provide a quick and reliable user experience.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eLens Information Display: Another helpful feature, the Canon EOS R series cameras can display lens information right in the viewfinder, making it easy to confirm the lens’s focal length without looking away from the subject at hand.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eIn-camera Digital Lens Optimiser:  The EOS R system’s 12 pin communication system enables the Digital Lens Optimiser, which works in-camera to combat aberrations and image deterioration, especially in the edges of the image frame when shooting at a large aperture. Data from the RF 24-240mm f\/4-6.3 IS USM lens is transferred automatically to the camera body, facilitating near immediate correction for clear, detailed images.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eRF-Mount Lens\/Full-Frame Format\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNano USM AF System\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOptical Image Stabiliser \u0026amp; Dynamic IS\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCustomisable Control Ring\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e10x High-Power Zoom to Capture Every Scene for Travel Photography\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for travel lovers to capture extraordinary shots during the trip, the versatile RF 24-240mm f\/4-6.3 IS USM’s 10x high-power zoom is the one lens they need for a vast variety of topics. Its 24mm wide-angle focal length is ideal for scenic landscapes and cityscapes; while its 240mm telephoto length is ideal for capturing portraits, close-up scenes and events.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn addition, the lens features 0.5m (wide-end)\/0.78x (tele-end) minimum focusing distance with 0.26x maximum magnification (at 240mm), enabling users to get closer to small subject during the trip and create impressive close-up shots with soft background blurring effect thanks to its 7-blade circular aperture.\u003c\/strong\u003e\u003cstrong\u003e​​​​​​​​​​​​​​​​​​​​​​​​​​​\u003c\/strong\u003e\u003cstrong\u003e​​​​​​​​​​​​​​\u003c\/strong\u003e\u003c\/p\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684805640490,"sku":"3684C005AA","price":17679.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Canon-RF-24-240mm-f4-6.3-IS-USM6.jpg?v=1781053388"},{"product_id":"sigma-35mm-f1-2-dg-dn-art-for-sony-e-mirrorless-camera-lens","title":"Sigma 35mm f1.2 Art for Sony E Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSigma 35mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eCreated for full-frame Sony E-mount mirrorless cameras, this Sigma 35mm f\/1.2 DG DN Art Lens features Sigma's first prime lens design with a f\/1.2 maximum aperture. Delivering excellent image quality while optimizing size, as well as weight, the lens' fast f\/1.2 aperture helps to achieve shallow depth of field as well as extremely selective focus effects and is also suited for working in very difficult lighting conditions. Three low dispersion glass elements and three aspherical elements, including a double-sided element, effectively control spherical aberrations and distortion for increased sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"productDescription_3d-uhdpIFfxbuhG5B7_INl\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cp\u003e\u003cstrong\u003eComplementing its imaging capabilities, the lens includes a large Hyper Sonic Motor to produce quick, smooth, and quiet autofocus performance with full-time manual focus override. While the aperture ring's de-click switch can prevent unwanted noise from being recorded while capturing video with sound, the built-in Autofocus-Lock (AFL) button can be assigned additional functions to widen the range of operations available on the lens. Additionally, a rounded 11-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eAs part of the Art line within Sigma's Global Vision series, this lens is designed to achieve truly notable optical performance and is ideally suited for creative and artistic applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eCreated for full-frame Sony E-mount mirrorless cameras, this lens features Sigma's first f\/1.2 maximum aperture, prime lens design to deliver excellent image quality while optimizing size, as well as weight. It is also suitable for APS-C models where it provides a 53mm equivalent focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eConstant f\/1.2 maximum aperture is particularly well-suited for working in available light conditions and provides extreme control over depth of field.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cb\u003eThree Special Low Dispersion (SLD) elements markedly reduce chromatic aberrations and colour fringing throughout the zoom range for improved clarity and colour accuracy.\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eThree aspherical elements, including a double-sided aspherical lens element, control spherical aberrations and distortion for increased sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eLarge HSM (Hyper Sonic Motor) realizes quick and quiet autofocus. The HSM also permits full-time manual focus control simply by rotating the focus ring at any time.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eManual aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eBuilt-in Autofocus-Lock (AFL) button which can be assigned additional functions widens the range of operations available on the lens.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eRounded eleven-blade diaphragm contributes to a smooth and pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFront lens element has been treated with a water- and oil-repellent coating to benefit working in harsh environmental conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eWeather-resistant construction with a brass bayonet that affords improved mounting accuracy and rigidity.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-12 product-summary px-auto\"\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSigma 35mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eCreated for full-frame Sony E-mount mirrorless cameras, this Sigma 35mm f\/1.2 DG DN Art Lens features Sigma's first prime lens design with an f\/1.2 maximum aperture. Delivering excellent image quality while optimising size, as well as weight, the lens' fast f\/1.2 aperture helps to achieve shallow depth of field as well as extremely selective focus effects and is also suited for working in very difficult lighting conditions. Three low dispersion glass elements and three aspherical elements, including a double-sided element, effectively control spherical aberrations and distortion for increased sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eTake your “State-of-Art” image quality to the next level\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSigma's Art line has established its own position for ultimate rendering performance in the market, and the Sigma 35mm f\/1.2 DG DN is going to set the bar even higher. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis is the first AF lens with f\/1.2 maximum aperture for the full-frame Sony E-mount and L-Mount system, and the large aperture f\/1.2 enables creating of artwork with astounding resolution and large bokeh effects. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThree SLD glass elements and three aspherical lenses including a double-sided aspherical lens are optimally arranged in a lens construction of 17 elements in 12 groups.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684808098090,"sku":"341965","price":26195.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Sigma-35mm-f1.2-DG-DN-Art-for-Sony-E1.jpg?v=1781053399"},{"product_id":"canon-rf-85mm-f1-2l-mirrorless-camera-lens","title":"Canon RF 85mm f1.2L Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eCanon RF 85mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eThe Canon RF 85mm f\/1.2L USM Lens – one of Canon’s latest short telephoto lenses to offer the highest resolution. Featuring a super-fast aperture and outstanding AF speeds, making this the ideal lens for photographing candid portraiture and wedding photography. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eComplementing the imaging capabilities is an apt ring-type Ultrasonic Motor, which delivers fast, near-silent autofocus and full-time manual focus override. A unique Control Ring is also integrated into the lens design for intuitive control over exposure settings from the lens itself.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eThe ideal short telephoto lens for capturing striking flattering portraits – producing detailed results throughout its focal length.\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eThe Canon RF 85mm f\/1.2L USM Lens features an RF mount that’s specifically designed for the latest Canon Full-Frame Mirrorless Cameras.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eUtilising the RF mount provides advanced possibilities to enhance image quality and the communication between the full-frame mirrorless camera and the lens.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe Canon RF 85mm f\/1.2L USM Lens incorporates an impressive and extremely fast f\/1.2 aperture which perfectly designed to perform in low-light conditions – offering incredible sharpness along with attractive looking bokeh with no loss of image quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe Canon RF 85mm f\/1.2L USM Lens features advanced lens elements and coatings, that consists of the Blue Spectrum Refractive (BR) optics which negate colour aberrations from taking place, while a ground aspheric lens is used to eliminate spherical aberrations which usually occurs once the aperture opened up completely.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe lens features the L-Series Build, being a solid construction with weather-sealing and fluorine coatings on the rear and front elements of the lens to safeguard it from dust, water and scratches.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe Canon RF 85mm f\/1.2L USM Lens features an extremely fast speed between the lens and the camera – enabling the lens to lock onto a subject while the lens control provides additional control over the settings.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eCanon RF 85mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePairing a cherished short-telephoto focal length with an exceptionally bright maximum aperture, the Canon RF 85mm f\/1.2L USM is also characterized by its advanced optical design to produce well-corrected imagery. The fast f\/1.2 design excels in difficult lighting conditions and also benefits working with shallow depth of field and selective focus techniques.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe optical layout incorporates a Blue Spectrum Refractive Optics element; a specially developed element that helps to nearly eliminate chromatic aberrations and colour fringing for notable clarity and colour accuracy. In addition to this, an ultra-low dispersion element and one aspherical element are also featured to further control various aberrations and distortion for great sharpness and resolution. Individual elements also feature an Air Sphere Coating to suppress flare and ghosting for high contrast and colour fidelity when working in bright and backlit conditions.\u003c\/b\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eA great lens for...\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003ePortraits: Use shallow focus and exceptional sharpness to bring new detail and dimension to portraits thanks to exceptional optical engineering, advanced lens coatings and RF mount technology.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eStreet photography: Stay discreet and in control on the street thanks to rapid focusing from a high-performance USM motor that ensures the lens locks onto a subject, so you’ll never miss a moment.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLow light photography: Keep on shooting long after the sun goes down thanks to a fast and wide f\/1.2 maximum aperture that captures every detail with a superb edge to edge sharpness.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eRF 85mm F1.2L USM Key features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eExtreme high performance 85mm prime lens\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAspherical and UD elements ensure the highest resolution across of the image\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eUSM motor for smooth, near-silent operation\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eASC (Air Sphere Coating) prevents flare and ghosting from deteriorating image quality\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684811374890,"sku":"3447C005AA","price":65179.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/1557287103000_img_1179441.jpg?v=1781053419"},{"product_id":"canon-rf-24-70mm-f2-8l-is-mirrorless-camera-lens","title":"Canon RF 24-70mm f2.8L IS Mirrorless Camera Lens","description":"\u003ch1 style=\"text-align: left\"\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eCanon RF 24-70mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp style=\"text-align: left\"\u003e\u003cstrong\u003eThe Canon RF 24-70mm f2.8L IS USM is a versatile wide-angle to portrait-length lens characterized by its bright, advanced, and intuitive design. The constant f2.8 maximum aperture suits working in difficult lighting conditions and also enables greater control over depth of field. The optical design incorporates a series of aspherical and Ultra-Low Dispersion elements, which greatly reduce a variety of aberrations throughout the zoom range in order to produce sharp and clear imagery. An Air Sphere Coating has also been applied to suppress flare and ghosting when working in strong lighting conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBalancing the distinguished optical assets is the Nano USM focus system, which delivers fast, nearly silent autofocus performance with full-time manual focus override. An Image Stabilizer also compensates for up to five stops of camera shake to help produce sharper handheld shots in difficult lighting conditions. A unique Control Ring is also integrated into the lens design for intuitive control over exposure settings from the lens itself. Additionally, this 24-70mm is weather-sealed and has a fluorine coating to protect the front and rear elements.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\" style=\"text-align: left\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eStandard wide-angle to telephoto zoom lens is designed for use with full-frame Canon RF-mount mirrorless cameras.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eBright f2.8 constant maximum aperture maintains consistent illumination throughout the zoom range and suits working in low-light conditions as well as affords increased control over depth of field for working with selective focus techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eThree UD (Ultra-Low Dispersion) elements help to minimize chromatic aberrations and colour fringing in order to provide greater clarity and colour accuracy.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eThree aspherical elements are used to correct spherical aberrations and distortion for improved sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eAn Air Sphere Coating (ASC) has been applied to lens elements to reduce backlit flaring and ghosting for maintained light transmission and high contrast in strong lighting conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eAn Optical Image Stabilizer helps to minimize the appearance of camera shake by five stops to better enable working in low-light conditions and with slower shutter speeds.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eNano USM system utilizes both a ring type USM and an STM mechanism to realize quick and accurate focusing that is also smooth and nearly silent to suit both photography and video applications. This focusing system also affords full-time manual focus control when working in the one-shot AF mode.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eConfigurable Control Ring can be used to adjust a variety of exposure settings, including aperture, ISO, and exposure compensation.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eProtective fluorine coating has been applied to the front and rear element to resist fingerprints and smudges and to make cleaning these elements significantly easier.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eAs a member of the esteemed L-series, this lens has a weather-resistant design that protects against dust and moisture to enable its use in inclement conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left\"\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eCanon RF 24-70mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cdiv style=\"text-align: left\"\u003e\n\u003cdiv class=\"row pl-push pl-push--mobile--small pl-push--tablet--smallest pl-push--desktop--smallest\"\u003e\n\u003cdiv class=\"col-xs-12 text-center--mobile\"\u003e\n\u003ch3 class=\"full-width--sm-down pl-push pl-push--mobile--smallest pl-h2\"\u003e\u003cstrong\u003eGreat lenses for...\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row mobile-carousel\"\u003e\n\u003carticle class=\"col-xs-12 pl-spacer pl-spacer--in--smallest pl-carousel__item col-md-4 col-lg-4\"\u003e\n\u003cdiv class=\"pl-relative pl-push pl-push--mobile--medium\"\u003e\n\u003cdiv class=\"pl-lockup pl-spacer pl-spacer--out--smallest pl-spacer--cut-bottom pl-spacer--cut-h\"\u003e\n\u003ch3 class=\"pl-h4 pl-color pl-color--gray-darkest\"\u003e\u003cstrong\u003eCreative everyday\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"pl-text pl-text--small\"\u003e\u003cstrong\u003eUse the lens’ 24-70mm field-of-view to pack in loads of extra detail and drama rich with colour and contrast and discover a new way of capturing action in a more dynamic way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003carticle class=\"col-xs-12 pl-spacer pl-spacer--in--smallest pl-carousel__item col-md-4 col-lg-4\"\u003e\n\u003cdiv class=\"pl-relative pl-push pl-push--mobile--medium\"\u003e\n\u003cdiv class=\"pl-lockup pl-spacer pl-spacer--out--smallest pl-spacer--cut-bottom pl-spacer--cut-h\"\u003e\n\u003ch3 class=\"pl-h4 pl-color pl-color--gray-darkest\"\u003e\u003cstrong\u003eLandscapes and architecture\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"pl-text pl-text--small\"\u003e\u003cstrong\u003eGet down low for exciting new angles and enjoy 5-stop image stabilisation to capture detail in total confidence even when light levels drop.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003carticle class=\"col-xs-12 pl-spacer pl-spacer--in--smallest pl-carousel__item col-md-4 col-lg-4\"\u003e\n\u003cdiv class=\"pl-relative pl-push pl-push--mobile--medium\"\u003e\n\u003cdiv class=\"pl-lockup pl-spacer pl-spacer--out--smallest pl-spacer--cut-bottom pl-spacer--cut-h\"\u003e\n\u003ch3 class=\"pl-h4 pl-color pl-color--gray-darkest\"\u003e\u003cstrong\u003eTravel and reportage\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"pl-text pl-text--small\"\u003e\u003cstrong\u003eThanks to a compact size, exceptional L-series build quality and a fast maximum aperture you can be sure that this lens will tell your story with detail and clarity, whatever the situation.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684817404202,"sku":"3680C005AA","price":39979.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Canon-RF-24-70mm-f2.8L-IS-USM-Mirrorless-Camera-Lens.jpg?v=1781053472"},{"product_id":"fujifilm-gf-100-200mm-f5-6-r-lm-ois-wr-mirrorless-camera-lens","title":"Fujifilm GF 100-200mm f5.6 Mirrorless Camera Lens","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm GF 100-200mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eCovering a flexible range of medium telephoto focal lengths, the FUJIFILM GF 100-200mm f5.6 R LM OIS WR is a versatile zoom, well-suited for a variety of subjects from portraiture to landscapes. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOffering a 79-158mm equivalent focal length, this lens is also characterized by its constant f5.6 maximum aperture to maintain consistent brightness throughout the zoom range.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe optical design incorporates two Super ED elements and one aspherical element, which minimize both chromatic and spherical aberrations for improved clarity, colour accuracy, and sharpness.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBalancing the optical attributes, this lens is also distinguished by its five stop-effective image stabilization system that minimizes the appearance of camera shake for sharper handheld imagery. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA linear autofocus motor is also used to deliver fast, near-silent focusing performance to benefit both photos and videos. Additionally, the lens also features a dust-, freeze-, and weather-resistant construction to suit working in trying environmental conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eA versatile zoom for portraiture to landscapes\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCovering a flexible range of medium telephoto focal lengths, the Fujifilm GF 100-200mm f5.6 R LM OIS WR is a versatile zoom, well-suited for a variety of subjects from portraiture to landscapes. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOffering a 79-158mm equivalent focal length, this lens is also characterized by its constant f5.6 maximum aperture to maintain consistent brightness throughout the zoom range. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe optical design incorporates two Super ED elements and one aspherical element, which minimise both chromatic and spherical aberrations for improved clarity, colour accuracy, and sharpness.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBalancing the optical attributes, this lens is also distinguished by its five stop-effective image stabilization system that minimises the appearance of camera shake for sharper handheld imagery. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA linear autofocus motor is also used to deliver fast, near-silent focusing performance to benefit both photos and videos. Additionally, the lens also features a dust-, freeze-, and weather-resistant construction to suit working in trying environmental conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003carticle class=\"content_sF4U0te87jYBdVZ2QLY5G\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm GF 100-200mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eMedium telephoto zoom lens offers a 79-158mm equivalent focal length to realize a narrow field of view to suit wildlife and portraiture applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eConstant f5.6 maximum aperture offers consistent performance throughout the zoom range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eTwo Super ED elements greatly reduce chromatic aberrations and colour fringing throughout the zoom range for greater clarity and colour accuracy.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOne aspherical element controls field curvature, distortion, and spherical aberrations in order to maintain a high degree of sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA linear AF motor is used for quick, quiet focusing performance to suit both photo and video applications. Additionally, an updated mechanism also fixes the linear motor position when turning the camera off so the focus position remains the same.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA focus limiter switch lets you adjust the focusing range from 2' to infinity or from 16.4' to infinity for faster-focusing performance when working with distant subjects.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOptical Image Stabilization system compensates for up to five stops of camera shake to help realize sharper imagery when shooting handheld.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA physical aperture ring allows for intuitive adjustment over exposure settings and incorporates a C (Command) position to permit a camera-based aperture setting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDust- and weather-sealed magnesium-alloy construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCompatible with optional GF 1.4X TC WR Teleconverter, which extends the focal length to 140-280mm for even greater reach.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684817568042,"sku":"16605618","price":27789.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Fujifilm-GF-100-200mm-f5.6-R-LM-OIS-WR.2.jpg?v=1781053485"},{"product_id":"fujifilm-xf-16-80mm-f4-r-ois-wr-mirrorless-camera-lens","title":"Fujifilm XF 16-80mm f4 R Mirrorless Camera Lens","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 16-80mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003cp\u003e\u003cstrong\u003eWell-suited for a wide variety of shooting situations, the FUJIFILM XF 16-80mm f4 R OIS WR is a versatile 24-120mm-equivalent zoom, spanning wide-angle to medium-telephoto, and featuring a constant f4 maximum aperture. Complementing this flexible design is an advanced optical layout, which includes a trio of aspherical elements and one ED aspherical element that help to minimize a variety of aberrations in order to produce high sharpness and clarity. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eA Super EBC coating also improves contrast and colour neutrality by reducing flare and ghosting when working in strong lighting conditions. Also benefitting use in a variety of situations is a quick and quiet autofocus system along with a six stop-effective image stabilization system that minimizes the appearance of camera shake. Additionally, the lens is fully weather-sealed for working in inclement conditions.\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eStandard zoom is designed for APS-C-format Fujifilm X-mount mirrorless cameras and offers a 24-120mm equivalent focal length range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eOne extra-low dispersion aspherical element is used greatly reduce colour fringing and chromatic aberrations in order to produce high clarity and colour fidelity throughout the zoom range.\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eThree aspherical elements control distortion and spherical aberrations, which helps to improve sharpness and realize more accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eA Super EBC (Electron Beam Coating) coating has been applied to the entire surface of each element to for controlling ghosting and flare for greater contrast and colour accuracy.\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eQuick and quiet autofocus performance benefits both stills and video applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eAn advanced Optical Image Stabilization system minimizes the appearance of camera shake by up to six stops to enable sharper imaging when working with longer focal lengths or slower shutter speeds.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eWeather-sealed lens body protects against dust and moisture, and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing out-of-focus quality to benefit the use of selective focus and shallow depth of field techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e6.0-stop OIS image stabilisation\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cb\u003eThe Fujifilm XF 16-80mm f4 R OIS WR zoom lens features a powerful optical image stabilisation system rated at 6.0-stops; greatly reducing camera shake prone in slow shutter speed shooting, making shooting low light shooting and long exposures near effortless.\u003c\/b\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 16-80mm \u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eExceptional lens quality\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cb\u003eThe Fujifilm XF 16-80mm zoom lens consists of 16 elements in 12 groups, including three aspherical lens elements and one ED aspherical lens. The aspherical lens elements reduce field curvature and spherical aberration, providing sharpness across the frame; and an ED aspherical lens as an OIS lens reduces aberration fluctuation due to stabilization. Additionally, a Super EBC (Electron Beam Coating) coating has been applied to the entire surface of each element to minimize ghosting and flare for greater contrast and colour accuracy.\u003c\/b\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWeather-resistant construction\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens barrel is sealed at 10 locations, making the lens dust and weather-resistant, and capable of operating at temperatures as low as -10°C. Mounting the lens on a weather-resistant mirrorless digital camera such as the X-Pro2, X-T1, X-T2, X-T3, and X-H1 allows users to shoot in light rain or a dusty environment outdoors with peace of mind.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eOther features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eA quick and near-silent internal stepping autofocus motor that drives small and light focusing elements.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSmall and lightweight. Measuring Φ84x48mm and weighing only 335g\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe minimum focus distance of 35cm\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA rounded nine-blade aperture diaphragm provides pleasant bokeh on out of focus areas.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMagnification of 0.25x\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWell-suited for a wide variety of shooting situations, the Fujifilm XF 16-80mm f4 R OIS WR is a versatile 24-120mm-equivalent zoom, spanning wide-angle to medium-telephoto, and featuring a constant f4 maximum aperture. Its advanced optical layout includes a trio of aspherical elements and one ED aspherical element that help to minimise a variety of aberrations in order to produce high sharpness and clarity. A Super EBC coating also improves contrast and colour neutrality by reducing flare and ghosting when working in strong lighting conditions. Additionally, a quick and quiet AF system along with a six stop-effective image stabilisation system minimises the appearance of camera shake. The lens is fully weather-sealed for working outdoors.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eX-Mount Lens\/APS-C Format\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e24-120mm (35mm Equivalent)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAperture Range: f4 to f22\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOne ED Aspherical Element\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eCompact zoom with a constant f\/4 aperture and 6.0-stop OIS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\u003cstrong\u003eThe Fujinon XF16-80mm f\/4 R OIS WR has a maximum aperture value of f4 throughout the focal length of 16-80mm (equivalent to 24-122mm in the 35mm film format). This lens has a minimum shooting distance of 35cm over the entire zoom range, which gives a maximum shooting magnification of 0.25x. The compact and lightweight lens weighs only 440 g which is approximately 40% lighter than an equivalent lens for a 35mm format system. When attached to an X-T3 the kit weighs only 979 g and 823 g when combined with X-T30, making it the ultimate travel combination. This new standard zoom lens features 6.0-stop OIS, meaning you can comfortably shoot in a wide variety of situations from a night scene or indoors without worrying about camera shake.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 16-80mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eCompact, lightweight and stylish design for superior operability\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\u003cstrong\u003eThe compact 5x zoom lens weighs just 440 g for excellent portability. In addition, the total length is the compact size of 88.9 mm. Approximately 40% lighter than a full size 5x zoom lens. Metal aspects of the exterior achieve a stylish look that gives additional quality and durability. The zoom, aperture and focus rings have just the right amount of torque for better handling.\u003c\/strong\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003ePowerful OIS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\u003cstrong\u003eIt has the strongest OIS performance equivalent to 6.0 CIPA-guideline standard. The camera automatically detects when it is fixed to a tripod or when panning, and adjusts accordingly.\u003c\/strong\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eFast \u0026amp; silent autofocus\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\u003cstrong\u003eThe lens uses the internal focus AF system that drives smaller and lighter focusing elements. It uses a stepping motor, known for its quiet operation and accuracy, to achieve fast and silent autofocus.\u003c\/strong\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eAdvanced construction\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\u003cstrong\u003eThe lens barrel is sealed at 10 locations making the lens dust and weather resistant and capable of operating at temperatures as low as -10°C. Mounting it on weather-resistant mirrorless digital cameras such as X-Pro2, X-T1, X-T2, X-T3 and X-H1 allows you to shoot in light rain or a dusty environment outdoors with peace of mind.\u003c\/strong\u003e\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684819271978,"sku":"16635613","price":14299.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/1680.jpg?v=1781053499"},{"product_id":"sigma-45mm-f2-8-dg-dn-contemporary-for-sony-e-mirrorless-camera-lens","title":"Sigma 45mm f2.8 Lens for Sony E","description":"\u003ch1 class=\"title_3bJZzlB3PKkE_8ajs9mroe\" data-selenium=\"productTitle\"\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eSigma 45mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned for full-frame Sony E-mount mirrorless cameras, the fast and versatile Sigma 45mm f\/2.8 DG DN Contemporary Lens is a normal-length prime that optimizes size as well as weight while rendering notably smooth bokeh with rounded out-of-focus highlights in both the foreground and background. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCoupled with its ability to soften the periphery of blurred images while enhancing the three-dimensional impression of an object, its 9.5\" minimum focusing distance makes it suitable for snapshots to table top photos, or any imagery where you wish to make your subject stand out.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThough full-time manual focus is available, this lens is equipped with a stepping motor that enables smooth, high-speed autofocusing that is notably quiet whether utilizing features such as Face\/Eye Detection AF or during video shooting. A rounded seven-blade diaphragm contributes to the smooth bokeh, and a lens hood is included, which can protect the front element as well as prevent stray light from causing flare.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eAs part of the Contemporary line within Sigma’s Global Vision series, this lens is designed to achieve a balance between convenience and performance and meshes a compact, lightweight build and versatile handling with notable optical attributes.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCreated for full-frame Sony E-mount mirrorless cameras, this prime, normal-length lens is designed to deliver excellent image quality while optimizing size and weight. It is also suitable for APS-C models where it provides a 68mm equivalent focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOptical design controls spherical aberrations to help endure large, soft, rounded bokeh while enhancing the three-dimensional impression of the subject.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eConstant f2.8 maximum aperture is well-suited for working in available light conditions and provides greater control over depth of field.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA stepping AF motor benefits both photographers and videographers with its fast, precise, and near-silent performance. Full-time manual focus control can also be selected.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded seven-blade diaphragm contributes to a smooth and pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe bayonet mount is constructed from brass for ensured accuracy and durability. Additionally, rubber sealing is incorporated in the mount design to render it dust- and splash-resistant.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"title_3bJZzlB3PKkE_8ajs9mroe\" data-selenium=\"productTitle\"\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eSigma 45mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eOther features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eMount with dust- and splash-proof structure\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFull-time manual mode\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAvailable Mount Conversion Service\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDesigned to minimize flare and ghosting\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eEvaluation with SIGMA’s own MTF measuring system: A1\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e7-blade rounded diaphragm\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHigh-precision, rugged brass bayonet mount\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e“Made in Japan” craftsmanship\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eDesigned for combination with relatively small full-frame mirrorless cameras, this standard lens pursues easy operability as a regular prime lens by balancing its easy-to-carry size and high optical performance, thereby embodying the Contemporary line’s development concept of “pursuing optimum balance,” and becoming the perfect first lens in the line-up dedicated for full-frame mirrorless cameras. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBecause this lens is intended for everyday use, particular attention has been given to build quality and operability. The lens barrel incorporating metal material as the main part achieves improved durability. Furthermore, thanks to the aperture ring with the right click feeling, comfortable operability during various shooting styles is ensured. The design gives consideration to MF operations, and a ring of appropriate torque provides good operability\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned for full-frame Sony E-mount mirrorless cameras, the fast and versatile Sigma 45mm f\/2.8 DG DN Contemporary Lens is a normal-length prime that optimises size as well as weight while rendering notably smooth bokeh with rounded out-of-focus highlights in both the foreground and background.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e Coupled with its ability to soften the periphery of blurred images while enhancing the three-dimensional impression of an object, its 24 cm minimum focusing distance makes it suitable for snapshots to table top photos, or any imagery where you wish to make your subject stand out.\u003c\/b\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eEasy-to-carry size offering high optical performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhile there is a tendency in the industry that full-frame mirrorless cameras being more compact than DSLRs, no user would like to compromise in the lens performance.  In pursuit of the optimum balance between size and image quality, Sigma has figured out the answer and this is the lens we developed to cater to all the requests in everyday use.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIt has achieved both of the easy-to-carry size and high optical performance. Also, another notable feature of this first generation DG DN prime is its bokeh expressions. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpherical aberration has been controlled to ensure not only the large bokeh in the front and rear of the subject but also the rear bokeh near the area in focus to create a gradient to a soft blur. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis lens softens the periphery of blurred images suppressing the double-line bokeh and enhances the three-dimensional impression of the subject with the smooth expressions in the foreground and the background.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684819763498,"sku":"360965","price":9095.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Sigma-45mm-f2.8-DG-DN-Contemporary-Lens-for-Sony-E-main.jpg?v=1781053513"},{"product_id":"sigma-14-24mm-f2-8-dg-dn-art-for-sony-e-mirrorless-camera-lens","title":"Sigma 14-24mm f2.8 Art Lens for Sony E","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eSigma 14-24mm\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eSigma 14-24mm f2.8 DG DN Art for Sony E - Mirrorless Lens. Created for full-frame Sony E-mount mirrorless cameras, the Sigma 14-24mm f2.8 DG DN Art Lens provides a versatile range of wide-angle focal lengths with excellent image quality while optimizing size and weight.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAn Art-series zoom, this lens is also distinguished by its fast f2.8 constant maximum aperture to suit working in available lighting conditions. Featuring a sophisticated optical design, a series of low dispersion and aspherical elements is used to minimize both chromatic and spherical aberrations throughout the zoom range in order to achieve high sharpness, clarity, and colour accuracy. A Super Multi-Layer Coating combined with a Nano Porous Coating also helps to suppress lens flare and ghosting to a greater degree than conventional anti-reflective coatings. This helps to more effectively produce colour-accuracy and contrast-rich imagery in a variety of lighting conditions.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThough the full-time manual focus is available, this lens is equipped with a stepping motor that enables smooth, high-speed autofocusing that is notably quiet whether utilizing features such as Face\/Eye Detection AF or during video shooting. A built-in Autofocus-Lock (AFL) button can be assigned additional functions to widen the range of operations available on the lens, while inside, a rounded 11-blade diaphragm improves image quality by helping to create smooth bokeh. Additionally, a built-in lens hood serves to protect the front element as well as prevent stray light from causing a flare.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eSigma 14-24mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eAs part of the Art line within Sigma's Global Vision series, this lens is designed to achieve truly notable optical performance and is ideally suited for creative and artistic applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCreated for full-frame Sony E-mount mirrorless cameras, this wide-angle zoom is designed to deliver excellent image quality while optimizing size and weight. It is also suitable for APS-C models where it provides a 21-36mm equivalent focal length range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eConstant f2.8 maximum aperture is well-suited for working in available light conditions and provides greater control over depth of field.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eFive Special Low Dispersion (SLD) elements and one F Low Dispersion (FLD) element markedly reduce chromatic aberrations and colour fringing throughout the zoom range for improved clarity and colour accuracy.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThree aspherical elements, including a large-diameter aspherical lens, control spherical aberrations, and distortion for increased sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eA Super Multi-Layer Coating combined with a Nano Porous Coating has been applied to lens elements in order to minimize lens flare and ghosting to a greater degree than conventional anti-reflective coatings. The combination of these coatings produces contrast-rich and colour-neutral imagery, and help to make the lens even more effective in backlit conditions.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA stepping AF motor benefits both photographers and videographers with its fast, precise, and near-silent performance. Full-time manual focus control can also be selected.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBuilt-in Autofocus-Lock (AFL) button can be assigned additional functions widens the range of operations available on the lens.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded eleven-blade diaphragm contributes to a smooth and pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFront lens element has been treated with a water- and oil-repellent coating to benefit working in harsh environmental conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe included rear filter holder is equipped with a fall-prevention lock for attaching and securing gel filters along with the lens mount.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWeather-resistant construction with a brass bayonet that affords improved mounting accuracy and rigidity.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eSigma 14-24mm\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eThe ultimate solution for astonishing starry sky photography\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe new Sigma 14-24mm f2.8 DG DN is newly developed for full-frame mirrorless cameras, optimising the short flange back distance to achieve the compactness and high-resolution image quality. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIt incorporates low dispersion glass elements and new coating technology called “Nano-Porous Coating (NPC)”. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOne FLD glass and five SLD glass elements are appropriately arranged to suppress chromatic aberration to the edge of the frame. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThree aspherical lenses, including a large-diameter aspherical lens at the foremost surface, are used to effectively minimise coma flare, etc., thereby achieving mind-blowing resolution. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens comes with a rear filter holder equipped with a fall prevention lock for attaching sheet type rear filters for shooting starry skies. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Sigma 14-24mm f2.8 DG DN is a bright wide-angle zoom lens for full frame mirrorless cameras. Uniform image performance and excellent resolution from the centre to the edges of the image make this the ultimate lens for landscape, architecture, and astrophotography.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe step motor helps achieve superfast and silent autofocus performance. Face and Eye Detection AF make photographing and filming a lot easier. The AFL button can be assigned multiple functions, increasing the range of possibilities of the lens. In addition, an oil and water repellent coating on the front lens element, and the splash proof body allow you to use the lens in the most challenging environments.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis lens comes with a rear filter holder with a drop lock. This holder allows filters to be attached to the rear of the lens, making it easy to photograph a starry sky.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684821238058,"sku":"213965","price":25595.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Sigma-14-24mm-f2.8-DG-DN-Art-Lens-for-Sony-E-main.jpg?v=1781053524"},{"product_id":"fujifilm-xf-16mm-f2-8-r-wr-black-mirrorless-camera-lens","title":"Fujifilm XF 16mm f2.8 R WR Black Mirrorless Camera Lens","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 16mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eContinuing FUJIFILM's series of compact, portable primes, the black XF 16mm f2.8 R WR is a 24mm-equivalent wide-angle lens, well-suited to landscape, nature, and architectural shooting. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIts f2.8 maximum aperture balances size and speed and is suitable for working in available lighting conditions while also limiting the overall size and weight of the lens for everyday use. The optical design features two aspherical elements to reduce distortion and spherical aberrations in order to produce greater sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e A Super EBC coating is also used to control flare and ghosting for improved contrast and colour fidelity when working in bright and backlit conditions. Complementing the optics is a stepping motor, along with an internal focusing design, which provides quick and especially quiet focusing performance. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdditionally, the lens is weather-sealed to suit working in inclement conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 16mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cdiv class=\"title_3Dx0bIfIE-IxSQhNjp7-Yp\" data-selenium=\"sellingPointsTitle\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul class=\"list_22p_DbxsLr4MV-m3EOA_5T\"\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eX-Mount Lens\/APS-C Format\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003e24mm (35mm Equivalent)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eAperture Range: f2.8 to f22\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eTwo Aspherical Elements\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eA prime wide-angle lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 24mm equivalent focal length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eModerately bright f2.8 maximum aperture suits working in available light conditions and also helps to maintain a compact form factor.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eTwo aspherical elements limit distortion and spherical aberration in order to realize greater sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e\u003cb\u003eSuper EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and colour fidelity when working in strong lighting conditions. \u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eStepping motor, along with an internal focusing design, affords fast and quiet autofocus performance that benefits both stills and video applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eThe lens body incorporates weather sealing to protect against dust and moisture, and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm XF 16mm f2.8 R WR Lens is an ultra-wide-angle fixed lens, well kitted for X-mount APS-C size camera's. The portable lens provides a focal length equivalent to 24mm, along with an amazing and maximum aperture of f2.8 to ensure that you capture the best image results.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe portable and lightweight design sports an advanced inner focusing system, driven by a stepping motor to achieve a much faster and quieter autofocusing; and 10 lens elements in 8 groups, along with two aspherical elements to achieve accurate rendering and sharpness throughout each and every image captured.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e Applied to the elements are super EBC coating to effectively reduce distortion and spherical aberration, also being a great help at rendering great image results. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOther features of this compact Fujifilm XF 16mm f2.8 R WR Lens includes weather sealing to protect it against dust and moisture, allowing you to also operate in inclement conditions and freezing temperatures as low as -10C; and a rounded nine-blade diaphragm that contributes to beautiful bokeh quality.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 16mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eHigh Resolution Performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWith a maximum f2.8 aperture, the Fujifilm XF 16mm f2.8 R WR Lens will definitely deliver high image resolution from the center of the screen to every corner of the image, and still maintaining its high performance. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe lens construction consists of 10 elements in eight groups, along with two aspherical elements to ensure that sharpness is top priority in every image, and to achieve accurate rendering.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eCompact, Lightweight Construction\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWith an extremely lightweight construction weighing only at 155g and 45.4mm in length, makes it the widest and most of all the most compact lens in Fujifilm prime lens series. The design of the Fujifilm XF 16mm f2.8 R WR Lens features a metal exterior, being similar to the XF 23mm f2.0 lens and the XF 50mm f2.0 lens.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eStepping Motor for Fast \u0026amp; Silent Autofocus\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm XF 16mm f2.8 R WR Lens adopts an advanced inner focusing system that consists of a stepping motor to drive lightweight focusing elements, to deliver an extremely fast, and silent autofocus performance being a great advantage to both photography and videography purposes.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWeather-Sealed Construction\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe design of the Fujifilm XF 16mm f2.8 R WR Lens allows you to photograph in inclement weather conditions, as its weather-sealed at nine points around the barrel making the construction weather and dust resistant. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThanks to it sealing points and construction, the Fujifilm XF 16mm f2.8 R WR Lens is capable of operating in temperatures as low as -10C.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm XF 16mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eA compact, portable prime for landscapes, nature \u0026amp; architecture\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe XF 16mm has an f2.8 maximum aperture balances size and speed and is suitable for working in available lighting conditions while also limiting the overall size and weight of the lens for everyday use. The optical design features two aspherical elements to reduce distortion and spherical aberrations in order to produce greater sharpness and accurate rendering. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA Super EBC coating is also used to control flare and ghosting for improved contrast and colour fidelity when working in bright and backlit conditions. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eComplementing the optics is a stepping motor, along with an internal focusing design, which provides quick and especially quiet focusing performance. Additionally, the lens is weather-sealed to suit working in inclement conditions.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684822417706,"sku":"16611667","price":7599.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/161.jpg?v=1781053541"},{"product_id":"canon-rf-15-35mm-f2-8l-mirrorless-camera-lens","title":"Canon RF 15-35mm f2.8L Mirrorless Camera Lens","description":"\u003ch1 class=\"page-title\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eCanon RF 15-35mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eThe Canon RF 15-35mm f2.8L IS USM Lens features an impressive, and bright f2.8 aperture – allowing you to shoot in low-light conditions, and also great for shallow depth-of-field.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCovering a versatile wide-angle focal length range, the RF 15-35mm f2.8L IS USM from Canon is also characterized by its bright f2.8 constant maximum aperture. This bright design enables working in available light conditions and also affords greater control over depth of field. The range of wide focal lengths suits working in a variety of situations, from landscape to documentary shooting, and this zoom is complemented by an advanced optical design that greatly reduces colour fringing and distortion for high clarity and sharpness. An Air-Sphere coating has also been applied to reduce flare and ghosting for improved contrast and colour fidelity when working in bright conditions.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eComplementing the imaging capabilities is an apt Nano USM focus system, which delivers fast, nearly silent autofocus performance with full-time manual focus override. An Image Stabilizer also compensates for up to five stops of camera shake to help produce sharper handheld shots in difficult lighting conditions. A unique Control Ring is also integrated into the lens design for intuitive control over exposure settings from the lens itself. Additionally, this 15-35mm is weather-sealed and has a fluorine coating to protect the front and rear elements.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e5-Stop Image Stabilisation\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Canon RF 15-35mm f2.8L IS USM Lens sports a 5-Stop Optical Image Stabilisation which is great at minimising the appearance of camera shake by 5 stops. Having the 5-stop Image Stabilisation built-in will benefit in low-light conditions and when shooting at slower shutter speeds.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eL-Series, Weather-Sealed Construction\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThanks to L-series quality, the Canon RF 15-35mm f2.8L IS USM Lens allows you to shoot confidently in all conditions. The lens construction features weather-sealing and fluorine coatings on the front and rear elements to protect it against dust and water drops.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eConfigurable Control Ring\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBuilt-in to the lens barrel of the Canon RF 15-35mm f2.8L IS USM Lens is a configurable Control Ring, that enables you to adjust a variety of exposure settings, such as ISO, exposure compensation and aperture.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e9-Bladed Circular Diaphragm\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe 9-blade rounded diaphragm featuring in the Canon RF 15-35mm f2.8L IS USM Lens, contributes to beautiful, and smooth bokeh quality.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2 class=\"page-title\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eCanon RF 15-35mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eOptical Design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Canon RF 15-35mm f2.8L IS USM Lens design consists of three aspherical and two UD lens elements to ensure that sharpness is always top priority, and also to reduce distortion and colour fringing from occurring.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eWide-angle zoom lens is designed for use with full-frame Canon RF-mount mirrorless cameras.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eConstant f2.8 maximum aperture maintains consistent illumination throughout the zoom range and suits working in available light conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eTwo UD (Ultra-Low Dispersion) elements help to minimize chromatic aberrations and colour fringing in order to provide greater clarity and colour accuracy.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eThree aspherical elements are used to correct spherical aberrations and distortion for improved sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eAn Air-Sphere Coating (ASC) has been applied to lens elements to reduce backlit flaring and ghosting for maintained light transmission and high contrast in strong lighting conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eAn Optical Image Stabilizer helps to minimize the appearance of camera shake by five stops to better enable working in low-light conditions and with slower shutter speeds.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eNano USM system utilizes both a ring type USM and an STM mechanism to realize quick and accurate focusing that is also smooth and nearly silent to suit both photography and video applications. This focusing system also affords full-time manual focus control when working in the one-shot AF mode.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eConfigurable Control Ring can be used to adjust a variety of exposure settings, including aperture, ISO, and exposure compensation.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eProtective fluorine coating has been applied to the front and rear element to resist fingerprints and smudges and to make cleaning these elements significantly easier.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eAs a member of the esteemed L-series, this lens has a weather-resistant design that protects against dust and moisture to enable its use in inclement conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684824580394,"sku":"3682C005AA","price":46579.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/15351.jpg?v=1781053571"},{"product_id":"nikon-z-85mm-f1-8-s-mirrorless-camera-lens","title":"Nikon Z 85mm f1.8 S Mirrorless Camera Lens","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eNikon Z 85mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cb\u003ePopular for portraiture, the NIKKOR Z 85mm f1.8 S from Nikon is a short-telephoto prime characterized by its flattering focal length and bright f1.8 design. The maximum aperture strikes a balance between size, weight, and speed, offering suitable speed for working in difficult lighting yet remaining sleek enough for handheld use. In terms of optics, two extra-low dispersion elements are featured, and help to reduce colour fringing and chromatic aberrations in order to achieve high clarity and colour fidelity. Also, both Nano Crystal and Super Integrated Coatings are used to suppress flare and ghosting for greater colour fidelity and higher contrast.\u003c\/b\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eThe prime portrait-length lens is designed for FX-format Z-mount mirrorless cameras.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBright f1.8 maximum aperture suits working in difficult lighting conditions and also offers increased control over depth of field for isolating subjects and working with selective focus.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eTwo extra-low dispersion elements greatly reduce colour fringing and chromatic aberrations in order to produce greater clarity and colour rendering.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA Nano Crystal Coat, along with a Super Integrated Coating, has been applied to lens elements to minimize surface and internal reflections for a marked reduction in lens flare and ghosting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe multi-focus system incorporates two separate AF drive units, which are synchronized, to deliver especially fast and accurate focusing performance. This system uses stepping motors, which offer impressively smooth and quiet autofocus qualities, that are well-suited to both stills and video applications. Full-time manual focus override is also possible and an internal focusing design is used, where only the internal lens groups are moved during focusing, to maintain the overall length of the lens during use and to promote faster-focusing speeds.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eProgrammable Control Ring is, by default, set to adjust manual focus, but can also be used to control aperture or exposure compensation.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSpecialized electromagnetic aperture mechanism provides greater exposure control stability that is especially beneficial when working with fast continuous shooting rates.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDust- and moisture-resistant lens barrel benefits the lens' use in inclement conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003ch3\u003eCaptivating Portraits. Breath-taking Details.\u003c\/h3\u003e\n\u003cp\u003e\u003cb\u003eElevated by advancements of the revolutionary Z mount, the NIKKOR Z 85mm f1.8 S is a premium S-Line lens that blends optical ingenuity and artistic nuance. Flattering perspective. Breath-taking resolution. Stunning bokeh. Unwavering focus and lifelike accuracy compensation. This is an 85mm prime lens that will thrill and inspire those who shoot portraits, headshots, fashion, weddings, tight video shots, street photography or any situation that highlights the human form.\u003c\/b\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eS-Line: NIKKOR quality at its absolute best.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cb\u003eAt the top of the ever-expanding NIKKOR Z lens line-up, S-Line lenses push Nikon’s tradition of optical excellence and innovation to unprecedented new heights. Superior performance and resolution. Sophisticated features and operability. Specialised technologies and reliability enhancements. All while taking full advantage of the monumental Nikon Z mount and adhering to the strictest image quality and build standards.\u003c\/b\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eNikon Z 85mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003ePure Natural Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cb\u003eFew subjects showcase the strengths and shortcomings of a lens more clearly than the human face. Our eyes are so adept at detecting focus issues, facial shape distortion, unnatural skin tone — nearly any imperfection. The NIKKOR Z 85mm f1.8 S captures the human form in breath-taking clarity and sharpness.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFlattering Perspective: The shape of a face is greatly affected by focal length. The NIKKOR Z 85mm f1.8 S’s 85mm perspective is within the sweet spot for portraits and fashion, rendering faces naturally and beautifully, free of distortion.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEye-Detection AF: Z series' outstanding Eye-AF and the NIKKOR Z 85mm f1.8 S’s extreme sharpness ensure your portraits and headshots will have tack-sharp focus right where you want it — on the eyes of your subject.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExtreme Sharpness: The extreme sharpness and resolution of the NIKKOR Z 85mm f1.8 S make it particularly well suited for capturing the subtlety and nuances of facial expressions and the emotions they convey.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eDreamy Bokeh\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBeautifully blurred backgrounds naturally, and sometimes dramatically, direct your viewer’s eyes to the main subject. The nine rounded aperture blades of the NIKKOR Z 85mm f1.8 S give defocused points of light a soft, round consistent shape. Plus, the transition from tack-sharp foreground to dreamy background is smooth and natural.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eGreat for Documentaries, Interviews and More\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe artistic qualities, natural perspective, quiet autofocus and smooth aperture control of the NIKKOR Z 85mm f1.8 S make it outstanding for video work in documentaries, interviews, B-roll footage and anywhere you want to isolate your subject from the background. Use the customisable control ring to create smooth iris transitions, or let Auto Aperture Control adjust the iris during exposure changes.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eNikon Z 85mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eSuperior Optical Performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cb\u003eLifelike Accuracy: 2 Extra-low Dispersion (ED) elements correct chromatic aberrations (optical colour defects). Nano Crystal Coat (N) virtually eliminates flare, ghosting and coma. Optical advancements of the Z mount and S-Line render point-light sources sharper than ever without the usual diamond-shaped distortion—perfect for nightscapes, starscapes and more.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEdge-to-Edge Brightness: One of the many advantages of the larger Z mount is its ability to retain even illumination, especially at the corners of the frame. This results in bright, even exposures with minimal vignetting.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMulti-Focus System: Finely detailed high-resolution photography can sometimes be susceptible to lens aberrations, such as colour fringing, especially at close ranges. The NIKKOR Z 85mm f1.8 S incorporates an all-new multi-focusing system, consisting of two AF drive units precisely synchronised to deliver fast, accurate autofocusing and drastically reduce aberrations.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eEnhanced Build and Reliability\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable Control Ring: In addition to a dedicated manual focus ring, the control ring can be used for quiet aperture control (great for iris transitions during video recording or situations where complete silence is critical) or exposure compensation.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e9-Blade Rounded Diaphragm: Produces stunning bokeh and stops down smoothly and evenly for consistent exposures at any frame rate.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUnwavering Autofocus: Powered by an ultra-quiet stepping motor and enhanced by the additional light gathered by the Z Mount, focusing is fast, silent and accurate. Great for stills; even better for video.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDust and Drip Resistant: Extensively sealed to keep dust and moisture out, especially around all moving parts of the lens barrel, for worry-free durability.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDual Detect 5 Axis VR: Uses the Z cameras' superior in-camera image stabilisation system for up to 5 stops* of pitch, roll, yaw, X and Y shake correction. Additional electronic VR (e-VR available) during video capture.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ci\u003e*Based on CIPA Standard\u003c\/i\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eNext-Generation Z Design and Optics\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned and optimised to take full advantage of the Z system's larger mount, Z lenses gather substantially more light, providing even illumination and improved sharpness from the centre of the frame to the far edges. Autofocusing is fast and quiet. Video recording is clean and smooth with highly minimised focus breathing and reduced wobbling. Intuitive on-lens controls can be customised to your individual shooting style and so much more. Z lenses are designed with a sense of consistency that combines reliability and beauty with next-dimension optical performance for complete freedom in image creation.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eNikon Z 85mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eNikkor Z 85mm f1.8 vs Nikkor 85mm f1.8G (using Mount Adaptor FTZ)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eThe Nikkor Z 85mm f1.8 features 5-axis in-camera stabilisation whereas the 85mm f1.8G features 3-axis.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAF motor noise in the Nikkor Z 85mm f1.8 is virtually eliminated whereas in the 85mm f1.8G it is near silent.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe Nikkor Z 85mm f1.8 features 9 aperture blades and the 85mm f1.8G features 7.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe Nikkor Z 85mm f1.8 has a multi-focusing system and custom control ring.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe Nikkor Z 85mm f1.8's mount diameter is 55mm\/16mm and the 85mm f1.8G is 47mm\/46.5mm.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684825760042,"sku":"LENNIZ85F1.8","price":16889.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/1564541191_1497159.jpg?v=1781053603"},{"product_id":"fujifilm-gf-45-100mm-f4-r-lm-ois-wr-mirrorless-camera-lens","title":"Fujifilm GF 45-100mm f4 Mirrorless Camera Lens","description":"\u003ch1 class=\"title_3bJZzlB3PKkE_8ajs9mroe\" data-selenium=\"productTitle\"\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm GF 45-100mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003ePrized for its versatility, the FUJIFILM GF 45-100mm f4 R LM OIS WR is a standard zoom covering a useful wide-angle to portrait-length range to suit working in a variety of situations. Complementing this flexible range is a high-performance optical design that includes a Super ED element, an ED element, and three aspherical elements, which all contribute to reducing a variety of aberrations in order to achieve greater sharpness and clarity. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBalancing the optics, this lens is also distinguished by its five stop-effective image stabilization system that minimizes the appearance of camera shake for sharper handheld imagery. A linear autofocus motor is also used to deliver fast, near-silent focusing performance to benefit both photos and videos. Additionally, the lens also features a dust-, freeze-, and weather-resistant construction to suit working in trying environmental conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003csection class=\"has_eae_slider elementor-element elementor-element-845aeb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"845aeb8\"\u003e\n\u003cdiv class=\"elementor-container elementor-column-gap-default\"\u003e\n\u003cdiv class=\"elementor-row\"\u003e\n\u003cdiv class=\"has_eae_slider elementor-element elementor-element-014ddc5 elementor-column elementor-col-100 elementor-top-column\" data-id=\"014ddc5\"\u003e\n\u003cdiv class=\"elementor-column-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-widget-wrap\"\u003e\n\u003csection class=\"has_eae_slider elementor-element elementor-element-71459d9 box_oneside elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"71459d9\"\u003e\n\u003cdiv class=\"elementor-container elementor-column-gap-default\"\u003e\n\u003cdiv class=\"elementor-row\"\u003e\n\u003cdiv class=\"has_eae_slider elementor-element elementor-element-5fe22b2 elementor-column elementor-col-100 elementor-inner-column\" data-id=\"5fe22b2\"\u003e\n\u003cdiv class=\"elementor-column-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-widget-wrap\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-beb78a7 elementor-widget elementor-widget-heading\" data-id=\"beb78a7\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch2 class=\"elementor-heading-title elementor-size-default\"\u003e\u003cstrong\u003eCompact zoom with a constant F4 aperture and 5.0-stop OIS\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-e896958 elementor-widget elementor-widget-text-editor\" data-id=\"e896958\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"elementor-text-editor elementor-clearfix\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe standard zoom “FUJINON Lens GF45-100F4 R LM OIS WR” is designed for the GFX Large Format\u003csup\u003e*1\u003c\/sup\u003e Camera System and covers some of the most frequently used focal lengths by photographers. The GF45-100mmF4 R LM OIS WR lens has an equivalent focal length range of 36mm and 79mm on a smaller 35mm format system, a maximum aperture of F4 and is a natural fit with two other GF Zoom Lenses, GF32-64mmF4 R LM WR and GF100-200mmF5.6 R LM OIS WR. Together, these three lenses provide photographers with a broad range of focal lengths, accommodating a wide range of shooting styles, enabling them to be more versatile and creative.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"has_eae_slider elementor-element elementor-element-7c901e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"7c901e5\"\u003e\n\u003cdiv class=\"elementor-container elementor-column-gap-default\"\u003e\n\u003cdiv class=\"elementor-row\"\u003e\n\u003cdiv class=\"has_eae_slider elementor-element elementor-element-04bfe3e elementor-column elementor-col-100 elementor-top-column\" data-id=\"04bfe3e\"\u003e\n\u003cdiv class=\"elementor-column-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-widget-wrap\"\u003e\n\u003csection class=\"has_eae_slider elementor-element elementor-element-41eee46 box_oneside elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"41eee46\"\u003e\n\u003cdiv class=\"elementor-container elementor-column-gap-default\"\u003e\n\u003cdiv class=\"elementor-row\"\u003e\n\u003cdiv class=\"has_eae_slider elementor-element elementor-element-1a37625 elementor-column elementor-col-100 elementor-inner-column\" data-id=\"1a37625\"\u003e\n\u003cdiv class=\"elementor-column-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-widget-wrap\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-71baae1 elementor-widget elementor-widget-heading\" data-id=\"71baae1\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch2 class=\"elementor-heading-title elementor-size-default\"\u003e\u003cstrong\u003eAstonishing image resolving power and wide tonal reproduction\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f64e515 elementor-widget elementor-widget-text-editor\" data-id=\"f64e515\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"elementor-text-editor elementor-clearfix\"\u003e\u003cb\u003eGF 45-100mm F4 R LM OIS WR consists of 16 elements in 12 groups, including three aspherical elements, one Super ED element and one ED element to effectively control spherical aberration, field curvature and chromatic aberration. This minimizes the negative effects of various forms of aberration, such as luminance shift and colour bleeding, to deliver astonishing image sharpness.\u003c\/b\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"has_eae_slider elementor-element elementor-element-e837c56 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"e837c56\"\u003e\n\u003cdiv class=\"elementor-container elementor-column-gap-default\"\u003e\n\u003cdiv class=\"elementor-row\"\u003e\n\u003cdiv class=\"has_eae_slider elementor-element elementor-element-6607757 elementor-column elementor-col-100 elementor-top-column\" data-id=\"6607757\"\u003e\n\u003cdiv class=\"elementor-column-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-widget-wrap\"\u003e\n\u003csection class=\"has_eae_slider elementor-element elementor-element-19e84c1 box_oneside elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"19e84c1\"\u003e\n\u003cdiv class=\"elementor-container elementor-column-gap-default\"\u003e\n\u003cdiv class=\"elementor-row\"\u003e\n\u003cdiv class=\"has_eae_slider elementor-element elementor-element-c361435 elementor-column elementor-col-100 elementor-inner-column\" data-id=\"c361435\"\u003e\n\u003cdiv class=\"elementor-column-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-widget-wrap\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-7626f7f elementor-widget elementor-widget-heading\" data-id=\"7626f7f\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch3 class=\"elementor-heading-title elementor-size-default\"\u003e\u003cstrong\u003eCompact and lightweight Large Format standard zoom\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-c3e54c3 elementor-widget elementor-widget-text-editor\" data-id=\"c3e54c3\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"elementor-text-editor elementor-clearfix\"\u003e\u003cstrong\u003eWeighing 2.2lb (1,005g), measuring 5.69in (144.5mm) long, and having a diameter of 3.66in (93mm), the lens is extremely portable and compact despite being a 2.2x zoom for a Large Format camera system.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"has_eae_slider elementor-element elementor-element-10fd294 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"10fd294\"\u003e\n\u003cdiv class=\"elementor-container elementor-column-gap-default\"\u003e\n\u003cdiv class=\"elementor-row\"\u003e\n\u003cdiv class=\"has_eae_slider elementor-element elementor-element-a03c873 elementor-column elementor-col-100 elementor-top-column\" data-id=\"a03c873\"\u003e\n\u003cdiv class=\"elementor-column-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-widget-wrap\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-6a3c57b elementor-widget elementor-widget-heading\" data-id=\"6a3c57b\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm GF 45-100mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3 class=\"elementor-heading-title elementor-size-default\"\u003e\u003cstrong\u003eFast, quiet and highly-accurate AF\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-1f90175 elementor-widget elementor-widget-text-editor\" data-id=\"1f90175\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"elementor-text-editor elementor-clearfix\"\u003e\u003cstrong\u003eThe use of an Internal Focusing system has reduced the size and weight of the focusing group, which is driven by a linear motor to achieve fast, quiet and highly accurate AF.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"has_eae_slider elementor-element elementor-element-675e976 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"675e976\"\u003e\n\u003cdiv class=\"elementor-container elementor-column-gap-default\"\u003e\n\u003cdiv class=\"elementor-row\"\u003e\n\u003cdiv class=\"has_eae_slider elementor-element elementor-element-7cbca5d elementor-column elementor-col-100 elementor-top-column\" data-id=\"7cbca5d\"\u003e\n\u003cdiv class=\"elementor-column-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-widget-wrap\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-31a8305 elementor-widget elementor-widget-heading\" data-id=\"31a8305\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch3 class=\"elementor-heading-title elementor-size-default\"\u003e\u003cstrong\u003ePowerful image stabilization\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-db72ef2 elementor-widget elementor-widget-text-editor\" data-id=\"db72ef2\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"elementor-text-editor elementor-clearfix\"\u003e\u003cstrong\u003eThe lens is equipped with five stop image stabilization (CIPA guidelines), allowing photographers to make the most of the high-resolution sensors found in GFX System Cameras, especially when making images hand-held.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"has_eae_slider elementor-element elementor-element-1763632 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"1763632\"\u003e\n\u003cdiv class=\"elementor-container elementor-column-gap-default\"\u003e\n\u003cdiv class=\"elementor-row\"\u003e\n\u003cdiv class=\"has_eae_slider elementor-element elementor-element-aad665f elementor-column elementor-col-100 elementor-top-column\" data-id=\"aad665f\"\u003e\n\u003cdiv class=\"elementor-column-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-widget-wrap\"\u003e\n\u003csection class=\"has_eae_slider elementor-element elementor-element-34c2ef1 box_oneside elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"34c2ef1\"\u003e\n\u003cdiv class=\"elementor-container elementor-column-gap-default\"\u003e\n\u003cdiv class=\"elementor-row\"\u003e\n\u003cdiv class=\"has_eae_slider elementor-element elementor-element-647209f elementor-column elementor-col-100 elementor-inner-column\" data-id=\"647209f\"\u003e\n\u003cdiv class=\"elementor-column-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-widget-wrap\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-e50a9d6 elementor-widget elementor-widget-heading\" data-id=\"e50a9d6\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch3 class=\"elementor-heading-title elementor-size-default\"\u003e\u003cstrong\u003eHighly robust design that withstands various shooting conditions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-e21b5ec elementor-widget elementor-widget-text-editor\" data-id=\"e21b5ec\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"elementor-text-editor elementor-clearfix\"\u003e\u003cstrong\u003eThe lens has 11 seals for dust and weather resistance to allow for peace of mind in tough environments, allowing for operation at temperatures down to -10 degrees Celsius \/ 14 degrees Fahrenheit.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-a46eb85 box_default-center elementor-widget elementor-widget-image\" data-id=\"a46eb85\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"elementor-image\"\u003e\n\u003cfigure class=\"wp-caption\"\u003e\u003cfigcaption class=\"widget-image-caption wp-caption-text\"\u003e\u003cstrong\u003eWeather-sealed at locations shown in green, for additional protection against the weather.\u003c\/strong\u003e\u003c\/figcaption\u003e\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eStandard zoom offers a 36-79mm equivalent focal length to realize a versatile range of fields of view to suit a wide variety of shooting applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eConstant f4 maximum aperture offers consistent performance throughout the zoom range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eOne Super ED element and one ED element greatly reduce chromatic aberrations and colour fringing throughout the zoom range for greater clarity and colour accuracy.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eThree aspherical elements control field curvature, distortion, and spherical aberrations in order to maintain a high degree of sharpness and accurate rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eA linear AF motor is used for quick, quiet focusing performance to suit both photo and video applications. Also, an internal focusing design maintains the overall length of the lens during focusing and promotes quicker focusing movement.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eOptical Image Stabilization system compensates for up to five stops of camera shake to help realize sharper imagery when shooting handheld.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eDust- and weather-sealed magnesium alloy construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eFujifilm GF 45-100mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm GF 45-100mm f4 RLM OIS WR is a compact, standard zoom lens that covers a useful wide-angle to portrait focal length range. A 5-stop optical image stabilisation (OIS) system minimises shake for sharper, clearer handheld photos and a constant f4 maximum aperture offers consistent performance throughout the zoom range. Thanks to a linear autofocus motor, it performs quietly when taking photos and videos, and the lens boasts a water-resistant structure for working outdoors.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFujifilm G Mount\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e36-79mm (35mm Equivalent)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAperture Range: f4 to f32\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThree Aspherical Elements\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThis new addition for use with the GFX Series of mirrorless digital cameras incorporates a medium-format sensor, which is about 1.7 times bigger than a full-frame 35mm sensor. This, together with powerful OIS, meet the high standards of professional photographers and serious enthusiasts in portraiture.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fujifilm GF 45-100mm f4 R LM OIS WR Lens offers medium format photographers a standard zoom, and a 36-79mm equivalent focal length to realize a slightly narrowed field of view to suit a wide variety of shooting applications.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe standard zoom lens to capture stunning, sharp images, is the GF 45-100mm f4 R LM OIS WR Lens from Fujifilm. It allows you to push the boundaries of making images in the studio, or wherever you find yourself, and still achieve high quality results and distortion-free images.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWith a 9-blade diaphragm incorporated into the Fujifilm GF 45-100mm f4 R LM OIS WR Lens, it helps you achieve beautifully smooth bokeh quality with astounding separation between a subject and it's background. Not only does it produce beautiful bokeh, but it's also engineered to reduce aberrations and consistently delivers truly astonishing and unforgettable images.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNo need to travel heavy, as the Fujifilm GF 45-100mm f4 R LM OIS WR Lens allows you to break free from bulk and let your creativity take flight. The lens features a really lightweight and compact design, with a weight of only 1005g and measures just 144.5mm - making it extremely portable and compact despite a 2.2x zoom for a large Format camera system.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684828152106,"sku":"16639487","price":35789.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/FujiFilm-GF-45-100mm-f4-R-LM-OIS-WR-Lens-main.jpg?v=1781053644"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/collections\/FDW_LOGO_1000x1000_4ce3a5a9-836a-473e-bf63-ed137682ab0a.png?v=1781050202","url":"https:\/\/www.fotodiscountworld.co.za\/collections\/mirrorless-lenses.oembed?page=5","provider":"Foto Discount World","version":"1.0","type":"link"}