{"title":"Sony Birthday Specials","description":"\u003ch1 data-path-to-node=\"0\"\u003eSony Birthday Specials\u003c\/h1\u003e\r\n\u003cp data-path-to-node=\"1\"\u003e\u003cb data-path-to-node=\"1\" data-index-in-node=\"0\"\u003eAuthorised Dealer Since 2003\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"2\"\u003eShop \u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cb data-path-to-node=\"2\" data-index-in-node=\"5\"\u003eThe Best Sony Birthday Specials\u003c\/b\u003e\u003c\/a\u003e online in SA at Foto Discount World for the best prices. Authorised Dealer since 2003. Save Big on Sony deals.\u003c\/p\u003e\r\n\r\n\u003ch3 data-path-to-node=\"3\"\u003eYour Definitive Anniversary Milestone Gateway for Sony’s Industry-Defining Alpha Imaging Systems\u003c\/h3\u003e\r\n\u003cp data-path-to-node=\"4\"\u003eWhen our anniversary season arrives, creative content creators, commercial broadcast crews, and professional studio photographers across South Africa look for the perfect opportunity to celebrate with us and transition to cutting-edge mirrorless technology. At Foto Discount World, our premium seasonal showcase features \u003cb data-path-to-node=\"4\" data-index-in-node=\"321\"\u003eThe Best Sony Birthday Specials\u003c\/b\u003e engineered to maximize your purchasing leverage on world-class mirrorless systems. We understand that shifting your production company to next-generation full-frame bodies or adding elite G Master glass to your rental kit requires calculated asset planning. Our dedicated anniversary event eliminates pricing barriers, granting visual storytellers, independent filmmakers, and wedding cinematographers direct access to industry-standard real-time tracking autofocus at absolute rock-bottom retail pricing.\u003c\/p\u003e\r\n\r\n\u003ch3 data-path-to-node=\"5\"\u003eUnprecedented Anniversary Markdowns on Premium Alpha Mirrorless Bodies and E-Mount G Master Lenses\u003c\/h3\u003e\r\n\u003cp data-path-to-node=\"6\"\u003eAt Foto Discount World, we maintain a comprehensive inventory of official Sony digital imaging equipment, making our anniversary promotional catalogue the most valuable resource for local visual artists. Our curated milestone event highlights deep price cuts across a massive selection of high-burst mirrorless camera bodies, ultra-high-resolution sensors, and highly advanced cinema-line cameras packed with class-leading low-light sensitivity. To ensure your new body delivers uncompromised sharpness from day one, we pair these hardware deals with major markdowns on premium G Master telephoto zooms, fast portrait primes, and highly versatile wide-angle lens configurations. From compact vlogging kits to massive multi-camera commercial sets, we supply the certified hardware that sets local digital production standards.\u003c\/p\u003e\r\n\r\n\u003ch3 data-path-to-node=\"7\"\u003eWhy Shop Sony Birthday Specials at Foto Discount World?\u003c\/h3\u003e\r\n\u003cul data-path-to-node=\"8\"\u003e\r\n \t\u003cli\u003e\r\n\u003cp data-path-to-node=\"8,0,0\"\u003e\u003cb data-path-to-node=\"8,0,0\" data-index-in-node=\"0\"\u003eThe Best Prices in SA:\u003c\/b\u003e We leverage our long-standing industry relationships to deliver the most competitive, official local anniversary Sony prices in the country, maximizing your creative milestone budget.\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n \t\u003cli\u003e\r\n\u003cp data-path-to-node=\"8,1,0\"\u003e\u003cb data-path-to-node=\"8,1,0\" data-index-in-node=\"0\"\u003eAuthorised Dealer Reliability:\u003c\/b\u003e Since 2003, we have been an official South African partner. Every camera, lens, and accessory secured during our birthday event carries a genuine local factory warranty and complete manufacturer service channel support.\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n \t\u003cli\u003e\r\n\u003cp data-path-to-node=\"8,2,0\"\u003e\u003cb data-path-to-node=\"8,2,0\" data-index-in-node=\"0\"\u003eExclusive Tiered Anniversary Bundles:\u003c\/b\u003e Discover unmissable, combined promotions on high-speed CFexpress memory cards, extra dual-battery packs, and heavy-duty field production rigs.\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n \t\u003cli\u003e\r\n\u003cp data-path-to-node=\"8,3,0\"\u003e\u003cb data-path-to-node=\"8,3,0\" data-index-in-node=\"0\"\u003eTwo Decades of Specialist Trust:\u003c\/b\u003e Our Pretoria-based team brings over twenty years of technical experience to the table, helping you select the perfect, future-proof Sony configurations for your exact creative workflow.\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch3 data-path-to-node=\"9\"\u003eSecure Your Professional Edge: Unmatched Autofocus \u0026amp; Hybrid Speed to Celebrate Our Milestone\u003c\/h3\u003e\r\n\u003cp data-path-to-node=\"10\"\u003eDon't risk your business success on parallel imports or gray-market stock with unbacked warranties. Invest in the precision engineering of certified \u003cb data-path-to-node=\"10\" data-index-in-node=\"149\"\u003eSony Birthday Specials\u003c\/b\u003e, built for creators who demand split-second AI-driven subject recognition, flawless internal stabilization networks, and rugged, weather-sealed magnesium-alloy builds. Whether you are expanding your commercial fashion studio fleet or tracking high-speed trackside action, these high-end digital tools provide the flawless operational security needed to safeguard your competitive creative legacy.\u003c\/p\u003e\r\n\r\n\u003ch3 data-path-to-node=\"11\"\u003eThe Heritage of Trust\u003c\/h3\u003e\r\n\u003cp data-path-to-node=\"12\"\u003eSince 2003, Foto Discount World has been recognized as South Africa’s premier destination for high-end photographic equipment. As a family-run business anchored in Pretoria, we have outlasted passing industry trends by prioritizing one thing above all else: the enduring trust and success of our creative community.\u003c\/p\u003e\r\n\r\n\u003ch3 data-path-to-node=\"13\"\u003eA Curated Ecosystem of Excellence\u003c\/h3\u003e\r\n\u003cp data-path-to-node=\"14\"\u003eOur inventory is more than a collection of hardware; it is a gateway to world-class storytelling. Featuring a curated ecosystem of imaging technology—including specialized hardware and storage options from global industry leaders like Canon, Nikon, Sony, Sigma, Fujifilm, and Tamron—our selection offers targeted solutions optimized for mirrorless camera networks, delicate drone setups, and complex on-location studio workflows.\u003c\/p\u003e\r\n\r\n\u003ch3 data-path-to-node=\"15\"\u003eThe Authorized Dealer Advantage\u003c\/h3\u003e\r\n\u003cp data-path-to-node=\"16\"\u003eWe do not just sell gear; we protect your investment. As an Authorized Dealer, every single holiday layout and special in our collection carries the security of a full local South African warranty and our signature advice guarantee from certified experts. This technical expertise ensures you receive the best price on certified hardware that remains fully supported by official manufacturer service channels long after your purchase.\u003c\/p\u003e\r\n\r\n\u003ch3 data-path-to-node=\"17\"\u003ePretoria Heart, Nationwide Reach\u003c\/h3\u003e\r\n\u003cp data-path-to-node=\"18\"\u003eWhile our flagship experience is located in Montana Park, Pretoria, our reach extends to every corner of South Africa. Through our seamless digital platform and secure nationwide delivery, the professional equipment you need to level up your craft is accessible wherever your journey takes you.\u003c\/p\u003e\r\n\r\n\u003ch3 data-path-to-node=\"19\"\u003eJoin the Legacy\u003c\/h3\u003e\r\n\u003cp data-path-to-node=\"20\"\u003eYour next major production is an investment in your future portfolio. Experience the innovation of the world’s most advanced equipment protection networks and secure your professional edge today.\u003c\/p\u003e\r\n\r\n\u003ch3 data-path-to-node=\"22\"\u003eExplore Sony Birthday Specials\u003c\/h3\u003e\r\n\u003cul data-path-to-node=\"23\"\u003e\r\n \t\u003cli\u003e\r\n\u003cp data-path-to-node=\"23,0,0\"\u003eShop \u003cb data-path-to-node=\"23,0,0\" data-index-in-node=\"5\"\u003eSony Birthday specials\u003c\/b\u003e and professional mirrorless bodies online in SA at Foto Discount World for the best prices. Authorised Dealer since 2003. Save big on official anniversary gear kits.\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n \t\u003cli\u003e\r\n\u003cp data-path-to-node=\"23,1,0\"\u003eProtect your active setup with heavy-duty padding. Shop professional weather-sealed camera backpacks and rugged transit cases at Foto Discount World today.\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n \t\u003cli\u003e\r\n\u003cp data-path-to-node=\"23,2,0\"\u003eStep up to elite travel mobility and dynamic storage. Shop professional carry-on sized rolling camera cases for sale in SA at Foto Discount World today.\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n \t\u003cli\u003e\r\n\u003cp data-path-to-node=\"23,3,0\"\u003eAchieve flawless, cinema-grade tracking on the move. Buy motorized 3-axis handheld gimbal stabilizers for sale online at Foto Discount World.\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n \t\u003cli\u003e\r\n\u003cp data-path-to-node=\"23,4,0\"\u003eCheck focus, exposure, and framing accuracy perfectly on set. Buy high-resolution HDMI and SDI on-camera field monitors at Foto Discount World today.\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n \t\u003cli\u003e\r\n\u003cp data-path-to-node=\"23,5,0\"\u003eCapture silky smooth cinematic pans and video tracks seamlessly. Buy heavy-duty video tripods with professional fluid heads at Foto Discount World.\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n \t\u003cli\u003e\r\n\u003cp data-path-to-node=\"23,6,0\"\u003eRecord pristine, multi-channel production sound on location. Buy professional portable field audio recorders and digital mixers at Foto Discount World.\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n \t\u003cli\u003e\r\n\u003cp data-path-to-node=\"23,7,0\"\u003eStream and record high-definition live video feeds effortlessly. Buy professional HDMI to USB capture cards and hardware switchers at Foto Discount World.\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n \t\u003cli\u003e\r\n\u003cp data-path-to-node=\"23,8,0\"\u003eRecord high-bitrate cinema files safely without dropped frames. Shop high-speed video memory cards and portable external SSDs at Foto Discount World.\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n \t\u003cli\u003e\r\n\u003cp data-path-to-node=\"23,9,0\"\u003eExplore our official \u003cb data-path-to-node=\"23,9,0\" data-index-in-node=\"21\"\u003eSony Birthday specials\u003c\/b\u003e online in SA at Foto Discount World. Unmissable price drops on professional Alpha full-frame bodies, G Master lenses, and gimbals.\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n \t\u003cli\u003e\r\n\u003cp data-path-to-node=\"23,10,0\"\u003eStay updated with our latest broadcasting hardware price cuts. View active monthly specials and authorized dealer promotions for sale in SA at Foto Discount World.\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n \t\u003cli\u003e\r\n\u003cp data-path-to-node=\"23,11,0\"\u003eGet ready for the biggest price drops of the season on professional gear setups. Shop \u003cb data-path-to-node=\"23,11,0\" data-index-in-node=\"86\"\u003eSony Birthday specials\u003c\/b\u003e online at Foto Discount World today.\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n \t\u003cli\u003e\r\n\u003cp data-path-to-node=\"23,12,0\"\u003eCelebrate our anniversary with us and save big on professional field production configurations! Find exclusive \u003cb data-path-to-node=\"23,12,0\" data-index-in-node=\"111\"\u003eSony Birthday specials\u003c\/b\u003e for sale at Foto Discount World.\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n \t\u003cli\u003e\r\n\u003cp data-path-to-node=\"23,13,0\"\u003eCrack open incredible seasonal discounts on premium equipment transit networks. Shop holiday Easter specials online in SA at Foto Discount World today.\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n \t\u003cli\u003e\r\n\u003cp data-path-to-node=\"23,14,0\"\u003eCapture your holiday travels with flawless, world-class imaging performance. Shop seasonal festive specials online at Foto Discount World for top savings.\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp data-path-to-node=\"24\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cb data-path-to-node=\"24\" data-index-in-node=\"0\"\u003eEXPLORE SONY BIRTHDAY SPECIALS\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e","products":[{"product_id":"sony-alpha-zv-e10-camera-16-50mm-mirrorless-camera-kit","title":"Sony Alpha ZV-E10 Camera + 16-50mm Mirrorless Camera Kit","description":"\u003ch1 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle1_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" data-selenium=\"productTitle\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSony ZV-E10\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eCapture More of Your World\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\u003cstrong\u003ePerfect for vloggers, the Sony ZV-E10 pairs a large APS-C sensor and mirrorless versatility with a specialized feature-set built just for content creators. Improving upon the ubiquitous smartphone, the ZV-E10 is an Alpha camera that brings improved image quality, greater choice of lenses, and increased control to up your creativity when shooting.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eTaking a concept that originated with the ZV-1, the ZV-E10 is the mirrorless continuation of this idea of a camera built around the concept of vlogging. It's a highly capable and portable camera but incorporates a series of design choices and shooting modes that are ideal for single-person productions. A vari-angle screen lets you accurately frame up shots, the integrated directional mic is purpose-built for recording more accurate sound from front-facing subjects, and shooting modes like Background Defocus and Product Showcase help you highlight specific subjects with ease.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eVlogging Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003ch4 class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\u003cstrong style=\"color: #1b1919;font-family: Karla, Arial, Helvetica, sans-serif;font-size: 22px\"\u003eOptimized Camera Design\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eRear 3.0\" 921.6k-dot touchscreen LCD features a side flip-out design that is ideal for filming yourself or taking selfies in a natural and intuitive manner.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSide-opening screen allows for a redesigned top plate, which incorporates a directional 3-capsule microphone that is specifically designed for forward-directional audio recording. Also, a dedicated wind screen for the built-in mic is included to help achieve cleaner audio when working outdoors. It attaches using the supplied wind screen adapter, which mounts into the shoe mount on the top of the camera and holds the wind screen to the side.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBoth 3.5mm microphone and headphone ports are also featured for more advanced audio recording, and the Multi Interface Shoe also benefits audio recording capabilities. This accessory shoe supports a digital audio interface that helps to achieve lower noise during recording and also eliminates cable clutter and the need for external power when working with compatible shoe-mounted mics.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFront tally lamp serves as a visual indicator for when recording is occurring. Also, the LCD can display a red border frame to further serve as an additional recording indicator.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLive streaming is possible directly from the camera simply by connecting the camera to a computer or compatible mobile device via USB, allowing the camera's video and audio capabilities to be used for live social media and video conferencing. UVC and UAC standards are supported for improved picture and sound quality during streaming.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle1_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" data-selenium=\"productTitle\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSony ZV-E10\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eSpecialized Shooting Modes\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eProduct Showcase setting is ideal for vlogging and product review or demonstration videos and allows for quick and smooth focus transitions between a subject's face and an object placed in front of the lens.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFace-Priority AE detects the subject's face and adjusts the exposure to ensure the face is depicted in an ideal brightness, even if walking from a bright place into shade. The AE technology also suppresses abrupt changes in exposure if the subject quickly turns away from the frame to eliminate unexpected blown-out or extremely dark shots.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRefined color science helps to optimize skin tones for any subject, in both still and video modes, in order to achieve a healthy and natural look that is inclusive of different ages, genders, and ethnicity.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSoft Skin Effect can be used to soften and smooth wrinkles or blemishes on a subject's face to create a natural, smooth complexion. The default setting is Mid and can be adjusted to Off, Low, or Hi. For longer takes, extended continuous video recording is available when setting the Auto Power OFF Temp. function to High.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eBackground Defocus lets you immediately switch to the maximum aperture setting of the attached lens, using a custom button function, for isolating your subject using shallow depth of field and bokeh.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMovie footage can be tagged with specific metadata to indicate vertical recording orientation for direct playback in smartphone apps or for other instances when vertical video playback is needed.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eActive SteadyShot is an advanced image stabilization mode that ensures steady video while moving, even when handheld shooting while walking.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eImage Quality, Autofocus, and 4K Video\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"aspectRatioWrapper_pdnKDph4rT\"\u003e \u003cstrong style=\"color: #1b1919;font-family: Karla, Arial, Helvetica, sans-serif;font-size: 18px\"\u003e24.2MP APS-C Exmor CMOS Sensor and BIONZ X Processor\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eA revised APS-C-format 24.2MP Exmor CMOS sensor realizes smooth, nuanced image quality with minimal noise and high sensitivity from ISO 100-32000, which can further be expanded to ISO 51200 for working in low-light conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe sensor dimensions are approximately 3x larger than a 1\" sensor, and up to 10x larger than some smartphone sensors, enabling greater sensitivity, reduced noise, and improved control over depth of field.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe sensor and BIONZ X processor combination also avails a top continuous-shooting rate of 11 fps with AF and AE and permits 14-bit raw file output for a wide tonal and color scale.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle1_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" data-selenium=\"productTitle\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSony ZV-E10\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"aspectRatioWrapper_pdnKDph4rT\"\u003e\u003cstrong\u003e4K Video Recording\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eUHD 4K video recording is possible up to 30p and uses full pixel readout with 6K oversampling to yield greater detail with reduced moiré and aliasing. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb\/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNo recording limit for movie recording, allowing for longer takes and uninterrupted shooting of live events.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAffording extensive customizable color and gamma controls, the ZV-E10 allows users to adjust the gamma, black level, knee, color level, and more. Use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras, which squeezes up to 1300% more dynamic range into the video signal then traditional Rec. 709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSlow \u0026amp; Quick (S\u0026amp;Q) mode allows shooters to capture Full HD video at specified steps between 1-120 fps. These settings will allow you to slow down action as well as speed up a slow-moving scene.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eInterval shooting mode is ideal for creating time-lapse movies with the aid of Imaging Edge software. Intervals can be selected between 1-60 seconds for recording up to 9999 sequential free. Also, in-camera battery charging is possible via the USB port using a portable battery to benefit long interval shooting sessions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003ePhysical Design and Wireless Connectivity\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003ch4 class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #1b1919;font-family: Karla, Arial, Helvetica, sans-serif;font-size: 18px\"\u003eCamera Body Design\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eBuilt for portable applications and one-handed use, the camera incorporates a large right-hand grip and intuitive physical control layout.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eGrip design, along with the vari-angle LCD, also suits working from front-facing angles, such as when vlogging or taking selfies.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eIntegrated zoom lever surrounds the shutter button and works in conjunction with select Power Zoom lenses.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eVari-angle screen can be closed against the body, with the screen facing inward, to automatically power off the camera even when the power switch is set to 'On'.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDedicated Movie Record, Background Defocus, Product Showcase, and S\u0026amp;Q buttons provide direct access to common features used by vloggers.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eIncluded NP-FW50 battery is rated for up to 440 shots or approximately 125 minutes of recording per charge. Power can also be supplied to the camera through the USB Type-C port or by using the optional AC-PW20AM AC adapter.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle1_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" data-selenium=\"productTitle\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSony ZV-E10\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eWireless and Sharing\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eBuilt-in Bluetooth and Wi-Fi connectivity enables instant transferring of imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Once connected, the linked mobile device can also display a live view image on its screen and, using Smart Remote Control, remotely control the camera's shutter release.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe ZV-E10 is also compatible with the Movie Edit add-on from the Imaging Edge mobile app.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBluetooth connectivity enables connecting to the optional GP-VPT2BT Wireless Shooting Grip for efficient camera control.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eE PZ 16-50mm f\/3.5-5.6 OSS Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eThe included E PZ 16-50mm f\/3.5-5.6 OSS lens is a 24-75mm-equivalent zoom characterized by its versatile range and sleek, retractable design. Helping to deliver excellent optical quality throughout the range are an extra-low dispersion element and four aspherical elements to combat various aberrations and improve contrast. The lens also incorporates Optical SteadyShot image stabilization and a power zoom mechanism, both of which will help you capture smooth and steady stills and video. Additionally, it has an internal focus design, a minimum focus distance of 9.8\", and uses a 7-blade aperture for smooth bokeh.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003e425-Point Fast Hybrid AF\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eThe sensor's design incorporates a 425-point Fast Hybrid AF system, which blends both phase-detection and contrast-detection methods to achieve focusing performance that is fast, natural, and accurate.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe on-chip focusing system covers 84% of the sensor field and is capable of achieving focus in as little as 0.02 sec.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eReal-time Eye AF can prioritize focusing on human or animal eyes for ensured sharpness when making portraits. When selected, this function is activated by half-pressing the shutter button and you can further choose to prioritize either the right or left eye.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eReal-time tracking utilizes AI-based algorithms to automatically recognize and track moving subjects. If Face\/Eye Priority AF is on, this tracking method will further track a subject's eye or face in real time with seamless changing depending on the status of the moving subject.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684959977770,"sku":"CAMSOILZVE10KB","price":15889.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/sony-zv-e10.jpg?v=1781056391"},{"product_id":"sony-alpha-zv-1-digital-camera","title":"Sony Alpha ZV-1","description":"\u003ch1\u003eSony ZV-1 Vlogging Camera\u003c\/h1\u003e\n\n\u003cp\u003eThe \u003cstrong\u003eSony ZV-1 Vlogging Camera\u003c\/strong\u003e is purpose-built for content creators, vloggers, and influencers who demand professional-quality video in a compact, easy-to-use body. 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Featuring an \u003cstrong\u003e18-50mm f\/1.8-4 wide-angle zoom lens\u003c\/strong\u003e, a \u003cstrong\u003e20.1MP 1\" Exmor RS stacked CMOS sensor\u003c\/strong\u003e, and \u003cstrong\u003eBIONZ X processor\u003c\/strong\u003e, it delivers stunning \u003cstrong\u003e4K\/30p video\u003c\/strong\u003e, beautiful \u003cstrong\u003ebokeh\u003c\/strong\u003e, and intelligent \u003cstrong\u003eAI autofocus\u003c\/strong\u003e — all in a lightweight, one-handed body with a flip-out touchscreen perfect for solo creators and vloggers.\u003c\/p\u003e\u003ch2\u003eKey Features\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e20.1MP 1\" Exmor RS stacked CMOS sensor\u003c\/strong\u003e — ISO 125–12800 for stills and video\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e18-50mm f\/1.8-4 wide-angle zoom\u003c\/strong\u003e — wider frame for solo and group vlogging\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4K\/30p UHD video\u003c\/strong\u003e with S-Log3\/2 and HLG picture profiles\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e24fps continuous shooting\u003c\/strong\u003e with blackout-free AF\/AE\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal-Time Eye AF \u0026amp; 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Shutter\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUSB-C webcam\/livestream\u003c\/strong\u003e support via UVC\/UAC\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensor:\u003c\/strong\u003e 20.1MP 1\" Exmor RS stacked CMOS\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessor:\u003c\/strong\u003e BIONZ X\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens:\u003c\/strong\u003e 18-50mm equivalent, f\/1.8-4\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContinuous Shooting:\u003c\/strong\u003e 24fps blackout-free\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISO Range:\u003c\/strong\u003e 125–12800\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVideo:\u003c\/strong\u003e 4K\/30p UHD; S-Log3\/2; HLG\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStabilization:\u003c\/strong\u003e Active Mode (optical + electronic)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus:\u003c\/strong\u003e 315 phase-detection + 425 contrast-detection points\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLCD:\u003c\/strong\u003e 3.0\" side flip-out touchscreen\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnectivity:\u003c\/strong\u003e USB-C, 3.5mm mic port, Multi Interface Shoe, Wi-Fi, Bluetooth\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.35kg\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSony ZV-1 II Camera\u003c\/li\u003e\n\u003cli\u003eNP-BX1 rechargeable battery\u003c\/li\u003e\n\u003cli\u003eMicro USB cable\u003c\/li\u003e\n\u003cli\u003eWindscreen\u003c\/li\u003e\n\u003cli\u003eWrist strap\u003c\/li\u003e\n\u003cli\u003eUser manual\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Buy from Foto Discount World\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthorized South African Sony dealer\u003c\/strong\u003e — guaranteed authentic product\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShips in 5–7 business days\u003c\/strong\u003e from supplier stock\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExpert photography \u0026amp; video support\u003c\/strong\u003e from a specialist team\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompetitive pricing\u003c\/strong\u003e with current specials available\u003c\/li\u003e\n\u003cli\u003eContact us: \u003cstrong\u003e012 548 5651\u003c\/strong\u003e or \u003cstrong\u003esales@fotodiscountworld.co.za\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51685036294442,"sku":"CAMSODCZV1BM2","price":22889.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/sony-zv-1-ii.jpg3.jpg?v=1781057763"},{"product_id":"sony-fe-50mm-f1-4-gm-mirrorless-camera-lens","title":"Sony FE 50mm f1.4 Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSony FE 50mm Lens\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"productDescription_UbV5SNP5Eo\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eOffering the latest in lens technology, the Sony FE 50mm f\/1.4 GM Lens is designed with sophisticated elements and advanced optics to provide uncompromising image quality for still and video shooters alike. A member of the esteemed G Master lens family, this versatile normal-length prime provides a natural field of view, allowing you to create memorable images to last a lifetime. An excellent choice for everyday use, this lens also includes a fast and precise autofocus system in a lightweight and compact design making it convenient to take with you everywhere you go.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eG Master Resolution and Bokeh\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eTwo XA (extreme aspherical) elements minimize aberrations and distortions while also providing outstanding resolution and sharpness.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOne ED (extra-low dispersion) glass element effectively eliminates chromatic aberration and color fringing to produce a high degree of clarity and color accuracy.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eApplied to specific elements, a Nano AR Coating II greatly reduces reflective light to decrease ghosting and flare for increased contrast and color accuracy in strong lighting conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBright f\/1.4 maximum aperture provides a very shallow depth of field for pleasing background blur when using selective focus techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eIdeal for portraits, a circular 11-blade aperture produces deep and dreamy bokeh.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBeyond depth of field control and pleasing bokeh, the lens's f\/1.4 aperture also allows for handheld shooting in low-light conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eHigh-Performance Autofocus\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eMaximizing the advantages of the latest camera bodies, two XD Linear Motors provide quick, quiet, and precise autofocus and subject tracking performance. Designed to enhance control for both still and movies, this design also provides natural manual focus control when desired. Located on the lens barrel, an AF\/MF switch enables tactile control for these settings.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eInternal focusing design offers more responsive focusing performance and maintains a consistent overall lens length during operation.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMinimum autofocusing distance of 16\" allows for dynamic close-up images.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eControls and Functions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eNew for Sony primes, an iris lock switch prevents the aperture ring from being accidentally moved. This switch can also be unlocked allowing the aperture ring to rotate seamlessly and silently.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBenefitting video applications, an easy-to-read aperture ring with f-stop engraving can be quickly de-clicked on the lens barrel for smooth and silent aperture control.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTwo focus hold buttons are featured on the lens barrel for intuitive control and rapid access to select settings.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTactile in its design, a Linear Response manual focus ring provides fine linear focus control.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eCompact and Durable Design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eDespite its wide f\/1.4 maximum aperture, complex optical design, and inclusion of a high-performance AF system, this lens still manages to be compact and lightweight for everyday use, measuring 3.1 x 3.7\" and weighing just 18 oz.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMeant for use in challenging conditions, this lens features dust and moisture-resistant construction. All seams are sealed, buttons and switches have silicone rubber gaskets, and a rubber ring seals the lens mount.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFluorine coating on the front element repels water, oil, fingerprints, and contaminates while also making the lens easy to clean.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51685037965610,"sku":"LENSOE50F14GM","price":30189.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/sony-fe-50mm-f1.4.jpg?v=1781057850"},{"product_id":"sony-fe-24-105mm-f4-g-oss-mirrorless-camera-lens","title":"Sony FE 24-105mm f4 Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSony FE 24-105mm Lens\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eFull-Frame Stabilized Standard Zoom\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eDesigned for versatility, the FE 24-105mm f\/4 G OSS Lens from Sony is a wide-angle to short-telephoto zoom designed to be an ideal one-lens solution for everyday shooting. 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techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePortable design weighs around 1.5 lb, making this a versatile choice for everyday shooting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eImage Stabilization, AF, and Handling\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThis stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eDirect Drive Super Sonic wave AF motor and internal focus mechanism provide quick, quiet, and precise autofocus performance and also contribute to more natural, intuitive manual focus control.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMinimum focusing distance of 1.25' results in a maximum magnification of 0.31x, making this lens a suitable choice for close-up subjects.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA focus hold button and AF\/MF switch are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51685038555434,"sku":"LENSOE24105G","price":25889.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/sony-fe-25-105.jpg?v=1781057860"},{"product_id":"sony-fe-pz-16-35mm-f4-g-mirrorless-camera-lens","title":"Sony FE PZ 16-35mm f4 G Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSony FE PZ 16-35mm Lens\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eDesigned for Creators\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eA compact design with superb optics and a power zoom function makes the Sony PZ 16-35mm f\/4 G an ideal choice for all types of creators, whether that means you shoot video, stills, or both. This ultra-wide lens is among the lightest in its class and the constant f\/4 aperture strikes an ideal balance that is bright enough for available-light shooting while remaining portable for all-day shoots.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eOptimized for Video\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eA perfect companion for content creators, this lens's key features are ideal for video applications, including Power Zoom, suppressed focusing breathing, and versatile focus handling, along with a well-balanced design that performs well when mounted on a gimbal or drone or used handheld:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eThe electronically controlled Power Zoom mechanism enables making smooth zooms during takes, with control possible via the lens body or from select camera bodies.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePower Zoom can be used in conjunction with Sony camera's Clear Image Zoom function, which can further extend the effective reach by up to 2x while maintaining near original image quality. If the lens's zoom speed is set to Slow, and the zoom control is performed remotely from the camera body, the zooming transition will be seamless from optical zoom to Clear Image Zoom.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003ePower Zoom mechanism uses four XD linear motors for precise, fast, and quiet zooming movement.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eInternal zoom and internal focus design maintains the overall lens length during operation.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAperture ring can be de-clicked for smooth, silent, and seamless iris switching during recording.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSmooth Motion Optics (SMO) suppresses focus breathing to help maintain compositional accuracy when changing focus. This lens is also compatible with the Breathing Compensation function in select Alpha cameras.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eOptical Design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eWide-angle zoom design covers ultra-wide to standard wide focal lengths and a constant f\/4 maximum aperture offers consistency and a strong balance between brightness and a compact design.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTwo Advanced Aspherical (AA) elements and one aspherical element help achieve high sharpness and suppress distortion and spherical aberrations.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSuper ED and ED elements promote greater clarity and color accuracy by reducing chromatic aberrations.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOne ED Aspherical element further contributes to impressive image quality by correcting for a variety of aberrations.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSpecial attention has been given to achieve consistent and sharp performance throughout the zoom and focus ranges for maximum versatility.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded seven-blade diaphragm contributes a smooth bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eVersatile Focusing Performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eAn XD Linear Motor system uses two separate motors to provide quick, quiet, and precise autofocus and tracking performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for quick focus mode switching.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eInternal focusing design offers more responsive focusing performance and maintains a consistent overall lens length during operation.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSuitable for close-up shooting, the minimum focusing distance at the 16mm position is 11\" and, at the 35mm position, is 9.4\" with a 0.23x maximum magnification.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003ePortable Design, Intuitive Handling\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eAs a G lens, this 16-35mm f\/4 prioritizes compactness and sports a lightweight design while still managing impressive optical performance and notable f\/4 constant maximum aperture. The lens is also weather-sealed and features an intuitive design for easy operability, making it a versatile wide-angle go-to lens for hybrid shooters and content creators.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eImpressively lightweight and sleek design suits everyday handheld use and is ideal for travel applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDust- and moisture-resistant design suits working in inclement conditions and a fluorine coating has also been applied to the front element to resist dust, oils, and fingerprints, and to also make cleaning the front element easier.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eIntegrated Power Zoom control on lens barrel for simple focal length adjustment. When used on select Sony cameras, Power Zoom can also be used via on-camera controls.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eIntuitive design includes separate aperture\/iris, focus, and zoom rings for responsive and natural settings adjustment.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51685038620970,"sku":"LENSOEPZ1635F4G","price":25889.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/sony-fe-16-35-f4.jpg?v=1781057878"},{"product_id":"sony-fe-20-70mm-f4-g-mirrorless-camera-lens","title":"Sony FE 20-70mm f4 G Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSony FE 20-70mm Lens\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"productDescription_UbV5SNP5Eo\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eA groundbreaking standard zoom lens for everyday use, the ultra-wide Sony FE 20-70mm f\/4 G spans a popular and versatile range of focal lengths in a compact and lightweight form. Designed to accommodate new trends in shooting styles popular among vloggers and content creators, this ultra-wide to portrait-length zoom provides excellent edge-to-edge sharpness and outstanding image quality for all your imaging needs. Offering an expansive field of view to suit selfie, landscape, cityscape, and other wide-angle applications, this lens also offers fast, precise, and quiet autofocus performance as well as excellent close-up performance at all focal lengths.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eG Lens Image Quality\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned for demanding visual creators, this ultra-wide zoom offers no compromises regarding image quality, autofocus performance, or movie-making functionality.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eEngineered for use with full-frame Sony E-mount mirrorless cameras, the lens's constant f\/4 maximum aperture maintains consistent illumination throughout the entire zoom range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFeatures a combination of three ED elements, two AA elements, one ED aspherical element, and one standard aspherical element to effectively eliminate chromatic and spherical aberrations while also rendering excellent edge-to-edge sharpness and color fidelity.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded 9-blade aperture provides deep, soft bokeh.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eEnhanced Autofocus and Video Capabilities\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eOffering an enhanced feature set for both still photography and videography, the FE 20-70mm f\/4 G lens delivers fast focusing performance, improved tracking, and a series of attributes specifically designed for videographers.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eTwo XD (extreme dynamic) linear motors provide smooth, silent, and precise autofocus performance as well as improved tracking performance for photos and videos.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eInternal focusing system maintains the overall length of the lens and does not rotate the lens barrel while focusing, enhancing the use of circular polarizers and variable ND filters.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eUpdated optical design effectively eliminates focus breathing, focus shift, and axial shift to prevent unwanted movements and angle of view variations during movie recording.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAperture ring with On\/Off click switch and iris lock switch prevents the aperture ring from being accidentally moved between the f\/4 and f\/22 settings.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOptimized for filming, the lens supports active mode image stabilization and micro-step aperture control for smooth and seamless video capture.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTwo programmable focus hold buttons and a focus mode switch for intuitive focus control.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMinimum focusing distance of 9.8\" with excellent close-up performance at all focal lengths.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eHandling and Design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eCompact and lightweight, this highly-versatile ultra-wide standard zoom offers a unique and expansive field of view for everyday shooting.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eHybrid construction uses both metal and plastic components to maximize both durability and a low weight design.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFluorine coating on front lens element repels water, dust, fingerprints, and other contaminants while also making it easier to clean the front of the lens.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDust and moisture-resistant design includes a rubber ring to seal the lens mount for working in inclement weather conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51685038883114,"sku":"LENSOE2070F4G","price":25889.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/sony-fe-20-70mm-lens.jpg1.jpg?v=1781057888"},{"product_id":"sony-fe-90mm-f2-8-macro-g-oss-mirrorless-camera-lens","title":"Sony FE 90mm f2.8 Macro Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSony FE 90mm Lens\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eG Lens, Macro Versatility\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eGet up close and personal with the 1:1 magnification ratio of the full-frame compatible Sony FE 90mm f\/2.8 Macro G OSS Lens. As a G series lens, it perfectly balances sharpness and bokeh and, as a macro lens, close and controlled focusing performance is prioritized with advanced AF and intuitive handling.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eClose-Up Capabilities\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eTrue macro design affords a life-size, 1:1 magnification ratio along with an 11\" minimum focusing distance for working with close-up subjects.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFocusing distance and magnification scale is printed on top of the lens to aid in more technical applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFocus range limiter switch allows you constrain the usable focus range between 11-19.7\", 19.7\"-infinity, or full.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThis lens' focusing ring can be slid forwards and backwards to quickly shift between manual to autofocus modes.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eInternal focusing design maintains the overall lens length during use, benefitting focus accuracy and ease of use when working distance is a concern.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eG Series Optical Design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eTwo extra-low dispersion elements, including one Super ED element, are featured in the lens design to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOne aspherical element helps reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eAutofocus and Image Stabilization\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eDirect Drive SSM system, along with the internal focusing design, promotes responsive and precise autofocus performance that's also quiet to suit video recording applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFocus hold button permits manually stopping the autofocus at a specified point or the button can also be customized to control a variety of other assignable functions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51685038915882,"sku":"LENSOE90M28G","price":24889.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/sony-fe-90mm.jpg?v=1781057899"},{"product_id":"sony-e-70-350mm-f4-5-6-3-g-oss-mirrorless-camera-lens","title":"Sony E 70-350mm f4.5-6.3 G Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSony E 70-350mm Lens\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eVersatile Telephoto Zoom for APS-C\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eCovering a useful range of telephoto focal lengths, the E 70-350mm f\/4.5-6.3 G OSS from Sony is a 105-525mm-equivalent zoom for APS-C-format E-mount cameras. The long reach is suitable for sports, wildlife, and landscape shooting, and is benefitted by Optical SteadyShot image stabilization to minimize the appearance of camera shake for sharper handheld shooting.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eG Lens Series\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eOne aspherical element helps to reduce distortion and spherical aberrations in order to accurately render scenes with a high degree of sharpness.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThree extra-low dispersion elements reduce color fringing and chromatic aberrations for improved clarity and color accuracy.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSeven-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTelephoto zoom 70-350mm lens is designed for APS-C-format Sony E-mount mirrorless cameras and provides a 105-525mm equivalent focal length range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eAutofocus, OSS, and Handling\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eXD Linear Motor system provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCustomizable focus hold buttons allow for intuitive tactile control and rapid access to select settings.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eZoom lock keeps the lens length fixed when not in use.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51685038948650,"sku":"LENSOE70350G","price":20889.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/sony-70-350.jpg?v=1781057911"},{"product_id":"sony-fe-35mm-f1-8-mirrorless-camera-lens","title":"Sony FE 35mm f1.8 Mirrorless Camera Lens","description":"\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSony FE 35mm Lens\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003ePrime Versatility\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eFast and compact, the Sony FE 35mm f\/1.8 mixes a versatile wide-angle focal length with a bright design and a sleek form factor. As a wide-angle, this lens excels in a variety of situations, from street shooting to landscapes to travel, and the f\/1.8 maximum aperture suits working in available lighting and benefits controlling depth of field.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eOptical Design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eOne aspherical element controls distortion and spherical aberrations, enabling greater sharpness and even resolution from corner to corner.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast f\/1.8 maximum aperture provides the ability to create images with a shallow depth of field as well as work in low-light conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eAutofocus and Handling\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eAutofocus system uses a linear motor and internal focus design to provide quick and precise focusing performance along with silent focusing while recording videos.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCustomizable focus hold button for intuitive tactile control and rapid access to select settings.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLinear Response manual focus control offers more natural handling and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51685039472938,"sku":"LENSOE35F18F","price":17889.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/sony-fe-35mm-1.8.jpg?v=1781057921"},{"product_id":"sony-e-10-20mm-f-4-pz-g-mirrorless-camera-lens","title":"Sony E 10-20mm f\/4 PZ G Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/shop\/\"\u003e\u003cstrong\u003eSony E 10-20mm Lens\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eLightweight, Ultra-Wide, Power Zoom\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eA lens built with the hybrid shooter in mind, the Sony E 10-20mm f\/4 PZ G is a lightweight and versatile ultra-wide-angle APS-C zoom ideally suited for vlogging and content creation needs. Featuring Power Zoom, intuitive handling, and advanced optics, this portable go-to lens excels at daily shooting applications and the updated autofocus performance also brings it up to speed for stunning video production capabilities.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eOptimized for Video and Vlogging\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eBuilt with vlogging in mind, this lens's key attributes relate to video recording performance, ease of use, and a highly versatile design:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eElectronically controlled internal Power Zoom mechanism enables making smooth zooms during takes, with control possible via the lens body, using either the zoom lever or the zoom ring, or from select camera bodies.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eInternal zoom and internal focus design maintains the overall lens length during operation and also helps to reduce any shifts to the lens's center of gravity for better performance when mounted to a handheld gimbal.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLinear AF system is especially quiet and smooth and also supports Linear Response MF for natural manual focusing control.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSmooth Motion Optics (SMO) suppresses focus breathing to help maintain compositional accuracy when changing focus. This lens is also compatible with the Breathing Compensation function in select Alpha cameras.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eG Series Optics\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eUltra-wide-angle zoom offers a versatile 15-30mm equivalent focal length range, striking an ideal balance between being wide enough for handheld, selfie style vlogging and narrow enough for natural, everyday recording. Also, the constant f\/4 maximum aperture offers consistency throughout the zoom range and marries brightness with a compact design.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eThree aspherical elements help achieve high sharpness and suppress distortion and spherical aberrations.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTwo ED elements promote greater clarity and color accuracy by reducing chromatic aberrations.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOne ED Aspherical element further contributes to impressive image quality by correcting for a variety of aberrations.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCircular diaphragm contributes a smooth and natural bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/shop\/\"\u003e\u003cstrong\u003eSony E 10-20mm Lens\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eRefined Focusing Performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eLinear Motor system uses two separate motors to provide quick, quiet, and precise autofocus and tracking performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for quick focus mode switching.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eInternal focusing design offers more responsive focusing performance and maintains a consistent overall lens length during operation.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSuitable for close-up shooting, the minimum focusing distance at the 10mm position is 5.1\" and, at the 20mm position, is 6.7\" with a 0.18x maximum magnification; both of these close-up distances are only possible with manual focus. When using autofocus, the minimum focusing distance is 7.9\" with a 0.14x maximum magnification.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eLightweight Design, Intuitive Handling\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eThis 10-20mm f\/4 prioritizes compactness and sports a lightweight design while still managing impressive optical performance and notable f\/4 constant maximum aperture. The lens is also weather-sealed and has an intuitive design for easy operability, making it a versatile wide-angle go-to lens for hybrid shooters and content creators.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eImpressively lightweight design weighs 6.3 oz and the sleek design measures 2.2\" long; making this lens ideal for everyday handheld use and travel applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDust- and moisture-resistant design suits working in inclement conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBoth an integrated Power Zoom lever on lens barrel and a dedicated zoom ring can be used for simple focal length adjustment. When used on select Sony cameras, Power Zoom can also be used via on-camera controls.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWith select Alpha cameras, the zoom ring rotation direction can also be adjusted.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRemote zoom control is also possible via the optional GP-VPT2BT Wireless Shooting Grip or from a linked smartphone\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51685042061610,"sku":"LENSOEP1020G","price":17389.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/sony-10-20mm.jpg?v=1781057931"},{"product_id":"sony-fe-20mm-f-1-8-g-mirrorless-camera-lens","title":"Sony FE 20mm f1.8 G Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/shop\/\"\u003e\u003cstrong\u003eSony FE 20mm f\/1.8 G Lens\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eUltra-Wide Portable Prime\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003ePresenting an ultra-wide field of view, the Sony FE 20mm f\/1.8 G is a sleek and wide-eyed prime lens characterized by its portability, advanced optical design, and intuitive handling. It's an ideal companion for a range of subjects, from architecture and interiors to landscape to vlogging, and the sleek size makes it a go-to wide-angle option for everyday and travel shooting.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eG Lens Series\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eTwo AA (Advanced Aspherical) elements help to greatly reduce distortion and spherical aberrations in order to accurately render scenes with a high degree of sharpness.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThree extra-low dispersion elements reduce color fringing and chromatic aberrations for improved clarity and color accuracy.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNano AR Coating has been applied to minimize surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eBright f\/1.8 maximum aperture suits working in difficult lighting conditions and helps to maintain a relatively compact form factor.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eAutofocus and Handling\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eDual XD Linear Motor system, along with an internal focusing design, provides quick, quiet, and precise autofocus performance that suits both photo and video applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLinear Response manual focus control offers more natural handling and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCustomizable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDespite being an ultra-wide prime, the sleek design still accepts front 67mm threaded filters for easier creative control.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eCompact, Portable Design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eWeighing just 12.3 oz, this sleek lens is an ideal choice for vlogging and walk-around shooting applications, and makes a great companion to APS-C-format cameras and working with gimbals or accessory grips.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51685062967594,"sku":"LENSOE20F18G","price":20889.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/sony-20mm.jpg?v=1781058748"},{"product_id":"sony-e-15mm-f-1-4-g-mirrorless-camera-lens","title":"Sony E 15mm f\/1.4 G Mirrorless Camera Lens","description":"\u003ch1 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle1_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" data-selenium=\"productTitle\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/shop\/\"\u003eSony E 15mm f\/1.4 G Lens\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eUltra-Fast, Ultra-Compact\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eSony's fastest APS-C lens, the E 15mm f\/1.4 G is a bright, wide-angle 22.5mm-equivalent prime featuring advanced G Series optics and a sleek design that's ideal for travel, landscapes, and walkaround shooting. In addition to prioritizing image quality and speed, this lens also features an intuitive-to-handle design and smooth focusing performance that suits vlogging and video recording applications.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eG Series Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eWide-angle prime offers a 22.5mm equivalent focal length, making it a versatile option for anything from street to landscape to travel, as well as for selfie-style vlogging needs.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast f\/1.4 maximum aperture is ideal for shallow depth of field and selective focusing techniques, and also excels in low-light conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThree aspherical elements help achieve high sharpness and suppress distortion and spherical aberrations.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOne Super ED and two ED elements promote greater clarity and color accuracy by reducing chromatic aberrations.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded 7-blade diaphragm contributes a smooth and natural bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eRefined Focusing Performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eLinear Motor system uses two separate motors to provide quick, quiet, and precise autofocus and tracking performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for quick focus mode switching.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eInternal focusing design offers more responsive focusing performance and maintains a consistent overall lens length during operation.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSuitable for close-up shooting, the minimum focusing distance is 6.7\" with a 0.15x maximum magnification when using manual focus, or 7.9\" with a 0.12x magnification when using autofocus.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSmooth Motion Optics (SMO) suppresses focus breathing to help maintain compositional accuracy when changing focus. This lens is also compatible with the Breathing Compensation function in select Alpha cameras.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eRobust Design and Intuitive Handling\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eDust- and moisture-resistant design suits working in inclement conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCustomizable focus hold button on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLens measures 2.7\" long and weighs 7.7 oz, making it a great portable choice that's well-suited to the sleeker size of APS-C bodies.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51685063295274,"sku":"LENSOE15F14G","price":17389.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/sony-15mm-lens.jpg?v=1781058786"},{"product_id":"sony-fe-16-25mm-f-2-8-g-mirrorless-camera-lens","title":"Sony FE 16-25mm f\/2.8 G Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/shop\/\"\u003e\u003cstrong\u003eSony FE 16-25mm f\/2.8 G Lens\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eOptimized AF Performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eA sleek and powerful wide-angle zoom designed for E-mount mirrorless cameras, the FE 16-25mm f\/2.8 G Lens from Sony is an excellent on-the-go lens that specializes in landscape, travel, and close-up photography. By coupling a maximum f\/2.8 aperture with an 11-bladed diaphragm, smooth and beautiful bokeh is naturally created. Additionally, this bright maximum aperture allows for high-quality captures even in dimly-lit shooting scenarios. Not only is the FE 16-25mm f\/2.8 dust and moisture-resistant, but it features a fluorine coating on the front lens element to repel fingerprints, water, and oil from accumulating. The de-clickable aperture ring is a massive benefit to video shooters to ensure smooth transitions.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eThree Dedicated Control Rings\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eFor making quick adjustments while shooting, three control rings are available: focus, zoom, and aperture. The aperture ring has the option of being set to click to provide tactile feedback when capturing photos, or it can be turned off in order to give you smooth, silent control while shooting video.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eRounded 11-blade diaphragm\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e16 lens elements in 13 groups\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThree aspherical elements, one ED aspherical element, three ED elements\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCustomizable focus hold button\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFocus mode switch\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e67mm filter thread\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51685067489578,"sku":"LENSOE1625G","price":27889.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/sony-fe-16-25.jpg?v=1781059032"},{"product_id":"sony-fe-24-50mm-f-2-8-g-lens","title":"Sony FE 24-50mm f2.8 G Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/shop\/\"\u003e\u003cstrong\u003eSony FE 24-50mm f\/2.8 G Lens\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eA Portable, High-Quality Mid-Range Zoom Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eBringing a bright, wide maximum aperture to an easy-to-carry form factor, the Sony FE 24-50mm f\/2.8 G Lens is a versatile mid-range zoom lens built for everyday mobility. The lens's outstanding image quality benefits both stills and video shooters, yielding high resolution and smooth bokeh.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eImage Quality and Optical Design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eFeaturing 16 elements in 13 groups, this zoom's optics have been optimized to provide greater resolution, clarity, and bokeh quality.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eBright f\/2.8 constant aperture allows users to capture images in dim lighting conditions and with a shallow depth of field. Combined with its 11-blade circular aperture, the lens yields a large and smooth bokeh.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFour aspherical elements help minimize spherical aberrations, distortion, and also reduce 'onion ring' bokeh, while two extra-low dispersion elements effectively suppress chromatic aberrations and color fringing for greater clarity and color fidelity.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe lens boasts strong close-up performance thanks to a minimum focusing distance of 7.1\" and a maximum magnification of 0.33x.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eAutofocus\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eFaster focusing performance, improved close-up shooting, and enhanced control are all benefits of the redesigned focusing system.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eThe autofocus system's linear motors contribute to improved focusing performance, resulting in a faster, quieter, and more precise AF ideal for both video and stills.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFaster AF means improved focusing when working with fast-moving subjects; support is available for shooting at up to 120 fps with the Sony a9 III, full AF is maintained even when shooting stopped down, and focus tracking is possible even when in shooting slow motion 4K 120p and Full HD 240p.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eImproved Control and Video Capabilities\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eJust as camera design has grown to appeal to both photo and video shooters, this lens has also been updated with attributes that specifically appeal to the needs of video shooters.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eThe lens supports Dynamic\/Active Mode image stabilization in compatible cameras.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSupports the Breathing Compensation function in select cine-line and Alpha cameras.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eManual aperture ring can be de-clicked for silent operation, and the zoom smoothness can be adjusted depending on the desired torque.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eCompact, Lightweight, and Robust Design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eBringing a bright, f\/2.8 maximum aperture to a compact and lightweight optic, the lens is primed for a broad spectrum of use cases and remains a weather-sealed, durable lens for use in trying working conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFit with a manual aperture ring, tactile exposure control is possible. This ring can be de-clicked for smooth and silent iris pulls, or it can be locked in the 'A' position for camera-based aperture switching.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOne programmable focus hold button and a focus mode switch for intuitive focus control.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDust- and moisture-resistant design for use when working in inclement weather conditions. The front lens element has a fluorine coating that repels water, oil, and other contaminants and makes the lens easier to clean.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eIncluded lens hood has been redesigned to complement the lens's sleek design by reducing both its diameter and length.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51685067653418,"sku":"LENSOE2450G","price":25889.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/sony-fe-24-50mm-lens4.jpg?v=1781059043"},{"product_id":"sony-alpha-zv-e10-ii-16-50mm-lens-mirrorless-camera-kit","title":"Sony Alpha ZV-E10 II + E PZ 16-50mm OSS II","description":"\u003ch1\u003eSony ZV-E10 II + 16-50mm Mirrorless Camera Kit – 26MP \u0026amp; 4K 60fps Vlogging\u003c\/h1\u003e\u003cp\u003eThe \u003cstrong\u003eSony Alpha ZV-E10 II + 16-50mm Mirrorless Camera Kit\u003c\/strong\u003e is the ultimate \u003cstrong\u003evlogging camera\u003c\/strong\u003e for content creators, YouTubers, and social media influencers. Powered by a 26MP APS-C Exmor R CMOS sensor and BIONZ XR processor — the same found in the flagship a6700 — the ZV-E10 II delivers 4K 60fps video with 5.6K oversampling, 759-point phase detection AF, a 3-capsule directional microphone, and a flip-out touchscreen with vertical orientation support. Paired with the compact \u003cstrong\u003eSony E PZ 16-50mm f\/3.5-5.6 OSS II power zoom lens\u003c\/strong\u003e (24–75mm equiv.), this kit is ready to create from day one.\u003c\/p\u003e\u003ch2\u003eKey Features\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e26MP APS-C Exmor R CMOS sensor with BIONZ XR processor — same as the a6700\u003c\/li\u003e\n\u003cli\u003e4K UHD at 60fps with 5.6K oversampling; Full HD at 120fps; S-Log3, S-Cinetone, 14-stop DR\u003c\/li\u003e\n\u003cli\u003e759-point fast-hybrid phase detection AF with AI subject recognition and Real-Time Eye AF\u003c\/li\u003e\n\u003cli\u003e3-capsule directional microphone with windscreen; 3.5mm mic and headphone ports\u003c\/li\u003e\n\u003cli\u003e3\" flip-out touchscreen LCD with vertical orientation and integrated tally lamp\u003c\/li\u003e\n\u003cli\u003eLive streaming via USB-C or 5GHz Wi-Fi; RTMP, RTMPS, SRT, and UVC webcam support\u003c\/li\u003e\n\u003cli\u003eProduct Showcase, Background Defocus, Cinematic Vlog, and Slow \u0026amp; Quick modes\u003c\/li\u003e\n\u003cli\u003eMulti Interface Shoe with digital audio interface for compatible shoe-mounted mics\u003c\/li\u003e\n\u003cli\u003eNP-FZ100 battery — approx. 610 shots per charge (30% more than predecessor)\u003c\/li\u003e\n\u003cli\u003eE PZ 16-50mm OSS II power zoom lens — retractable, optical stabilisation, AF while zooming\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSensor: 26MP APS-C Exmor R CMOS | Processor: BIONZ XR\u003c\/li\u003e\n\u003cli\u003eISO: 100–32000 (expandable to 102400)\u003c\/li\u003e\n\u003cli\u003eVideo: 4K UHD at 60fps (5.6K oversampled), Full HD at 120fps; XAVC HS \/ XAVC S-I 4:2:2\u003c\/li\u003e\n\u003cli\u003eAutofocus: 759-point phase detection, AI Real-Time Eye AF (human \u0026amp; animal), Real-Time Tracking\u003c\/li\u003e\n\u003cli\u003eLCD: 3\" flip-out touchscreen, 1.04m-dot, vertical orientation support, tally lamp\u003c\/li\u003e\n\u003cli\u003eAudio: 3-capsule directional mic, 3.5mm mic + headphone ports, Multi Interface Shoe\u003c\/li\u003e\n\u003cli\u003eConnectivity: USB-C (streaming, charging, transfer), micro-HDMI, 5GHz Wi-Fi, Bluetooth\u003c\/li\u003e\n\u003cli\u003eBattery: NP-FZ100, approx. 610 shots per charge\u003c\/li\u003e\n\u003cli\u003eLens: E PZ 16-50mm f\/3.5-5.6 OSS II — 24-75mm equiv., power zoom, OSS, 4 aspherical elements\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSony Alpha ZV-E10 II Mirrorless Camera Body\u003c\/li\u003e\n\u003cli\u003eSony E PZ 16-50mm f\/3.5-5.6 OSS II Lens\u003c\/li\u003e\n\u003cli\u003eNP-FZ100 Rechargeable Battery\u003c\/li\u003e\n\u003cli\u003eUSB-C Charging Cable\u003c\/li\u003e\n\u003cli\u003eBody Cap and Rear Lens Cap\u003c\/li\u003e\n\u003cli\u003eShoulder Strap\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Buy from Foto Discount World\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eAuthorised Sony retailer in South Africa\u003c\/li\u003e\n\u003cli\u003eR2,500 store credit available on this item\u003c\/li\u003e\n\u003cli\u003ePre-order service available — call 012 548 5651 or email sales@fotodiscountworld.co.za\u003c\/li\u003e\n\u003cli\u003eTrusted by content creators and photographers across South Africa\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51685077942570,"sku":"CAMSOILZVE10LBM2","price":25889.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/sony-zv-e10ii.jpg5.jpg?v=1781059590"},{"product_id":"sony-fe-100mm-f-2-8-macro-gm-oss-mirrorless-camera-lens-sony-e","title":"Sony FE 100mm f\/2.8 Macro GM OSS Mirrorless Camera Lens (Sony E)","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/shop\/?srsltid=AfmBOorzm1eQNt1wQ7jbyWRqx0dseT0FpVkQSl9Xb-asKYlWHjZ4u8C7\"\u003e\u003cstrong\u003eSony FE 100mm f\/2.8 Macro GM OSS Mirrorless Camera Lens\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eGo Beyond Macro\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eBecoming the first proper macro in the renowned G Master line, the Sony FE 100mm f\/2.8 Macro GM Lens offers outstanding image quality, a greater-than-life-size 1.4x maximum magnification, and an array of physical controls and dials to improve the close-up photography experience. The medium-telephoto prime can also serve as a general-purpose role in a photographer's toolkit with built-in Optical SteadyShot image stabilization to benefit handheld shooting when working on location or in the studio for portraits, weddings, and more.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eAdvanced Close-Up Shooting\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eBoasting a greater-than-life-size 1.4x maximum magnification, this macro lens will deliver excellent close-up shooting capabilities.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eMinimum focus distance of 10.2\" enables maximum magnification of 1.4x with a working distance of 3.5\".\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe lens' focusing ring can be slide forwards and backwards to quickly shift between manual and autofocus modes.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFocus distance and magnification scale are printed on top of the lens to aid photographers in more technical, manual-focus applications.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFocus range limiter switch allows for setting ranges of 10.2-27.6\", 19.7\" to infinity, or 10.2\" to infinity to improve autofocus speed and responsiveness.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSupport for separately available teleconverters can be used to improve maximum magnification up to 2.8x.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eG Master Optical Quality\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eBeing the first proper macro to join the G Master line, the FE 100mm features some of Sony's most advanced optical technologies to deliver sharp, detailed imagery with pleasing bokeh.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eAdvanced optical design with 17 elements in 13 groups, including two XA (eXtreme Aspherical) and two ED (Extra-low Dispersion) glass elements, that minimizes aberrations.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNano AR Coating II effectively suppresses flare, ghosting, and internal reflections for improved contrast.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eInternal focus for a consistent lens size throughout the focus range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFloating focus design allows for a more compact form factor.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAn 11-blade circular aperture diaphragm creates smooth, rounded bokeh.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eAutofocus and Image Stabilization\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003ePacked with advanced lens technologies, the FE 100mm Macro comes equipped with a fast and accurate set of autofocus motors and built-in Optical SteadyShot image stabilization.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFour near-silent XD linear motors power the autofocus system for speeds up to 1.9x faster than the FE 90mm f\/2.8 Macro G OSS and full compatibility with the 120 fps burst shooting of the a9 III and 4K 120p shooting modes.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFloating focus helps minimize aberrations at close-focus distances and also helps keep overall lens length to a minimum.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eInternal focus keeps a consistent lens size no matter the focus distance.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAdvanced Optical SteadyShot image stabilization has been optimized for close-up macro shooting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBuilt-in stabilization supports body-lens coordinated control for maximizing effectiveness of the stabilization when the lens is used in combination with a camera body with sensor-shift stabilization.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eAdvanced Controls and Ergonomics\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eThis lens has been designed to provide photographers with all the controls they need at their fingertips.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFocus range limiter switch allows user to constrain focus range for speedier AF.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eManual focus ring can be slid back and forth to switch between auto and manual focus. It also features printed distance and magnification scales.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePhysical aperture ring for quick, tactile adjustment of the aperture setting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDe-click switch removes click stops from the aperture ring for smooth aperture adjustments during video.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eIris lock switch will prevent the lens from being accidentally shifted from the A and manual aperture settings.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFull-time DMF switch for turning on\/off the Direct Manual Focus setting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSteadyShot switch turns optical image stabilization on or off.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eTwo focus hold buttons will hold the focus position while held or can be set to a number of custom functions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFocus mode switch for setting manual or autofocus from the lens.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDust- and moisture-resistant construction along with a fluorine coating on the front element protect the lens from the elements and allow for easier cleaning of the lens.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eIncludes ALC-SH173 Lens Hood for minimizing flare from off-axis light sources.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eTeleconverter Compatibility\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe FE 100mm f\/2.8 Macro GM is able to work with Sony's separately available 1.4x and 2x Teleconverters. When used, photographers and videographers will be able to achieve effective focal lengths of up to 200mm for both increased magnification or longer working distances.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eThe 1.4x Teleconverter allows for a 2x maximum magnification with an effective focal length of 140mm and an f\/4 maximum aperture.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe 2x Teleconverter allows for a 2.8x maximum magnification with an effective focal length of 200mm and an f\/5.6 maximum aperture.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eTeleconverters also provide the added benefit of longer working distances when not operating at the lens's minimum focus. This added distance can help photographers more easily set up lighting with small subjects to avoid shadows and other distracting elements as well as allow shooters to work with skittish or sensitive subjects, such as insects, without disturbing them.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51685143019818,"sku":"LENSOE100M28GM","price":27889.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/SONY-FE-100MM-F2.8-MACRO-GM-OSS-LENS.jpg?v=1781061799"},{"product_id":"sony-fdr-ax43a-uhd-4k-handycam-camcorder","title":"Sony FDR-AX43A","description":"\u003ch1\u003eSony FDR-AX43A UHD 4K Handycam Camcorder\u003c\/h1\u003e\n\n\u003cp\u003eThe \u003cstrong\u003eSony FDR-AX43A UHD 4K Handycam Camcorder\u003c\/strong\u003e delivers breathtaking Ultra HD 4K footage in a compact, easy-to-use design. Powered by a back-illuminated \u003cstrong\u003eExmor R CMOS sensor\u003c\/strong\u003e and Sony's built-in gimbal \u003cstrong\u003eBalanced Optical SteadyShot\u003c\/strong\u003e stabilisation, this camcorder captures silky-smooth video in any condition. Whether you're filming family milestones, travel adventures, or live events, the iconic \u003cstrong\u003eZEISS Vario-Sonnar T lens\u003c\/strong\u003e with 20x optical zoom ensures every detail is razor-sharp. Record at up to 100 Mb\/s, shoot 16.6MP stills, and share instantly via Wi-Fi and NFC.\u003c\/p\u003e\n\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in gimbal – Balanced Optical SteadyShot\u003c\/strong\u003e: eliminates camera shake even when running or zoomed in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1\/2.5\" Exmor R back-illuminated CMOS sensor\u003c\/strong\u003e: outstanding low-light performance with minimal noise\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eZEISS Vario-Sonnar T lens\u003c\/strong\u003e: 20x optical zoom; 30x Clear Image Zoom in 4K; up to 250x digital zoom in HD\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual Video Mode\u003c\/strong\u003e: records XAVC S 4K and MP4 simultaneously for instant sharing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1080p at 120fps\u003c\/strong\u003e: high-speed recording for smooth slow-motion playback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4K Time-Lapse\u003c\/strong\u003e: capture stunning sequences over extended periods\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3\" 921K tilting touchscreen LCD\u003c\/strong\u003e: perfect for vlogging and selfie-style shooting\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5.1-channel surround sound microphone\u003c\/strong\u003e: immersive audio during AVCHD recording\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWi-Fi \u0026amp; NFC connectivity\u003c\/strong\u003e: one-touch sharing and remote control via smartphone\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti Interface Shoe\u003c\/strong\u003e: supports external microphones, flash, and viewfinder accessories\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eImage Sensor:\u003c\/strong\u003e 1\/2.5\" Exmor R back-illuminated CMOS\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEffective Pixels (Video):\u003c\/strong\u003e Approx. 8.29MP (4K); 2.07MP (HD)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStill Image Resolution:\u003c\/strong\u003e 16.6MP\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens:\u003c\/strong\u003e ZEISS Vario-Sonnar T, 26.8–536mm (35mm equiv. in movie mode)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical Zoom:\u003c\/strong\u003e 20x | \u003cstrong\u003eClear Image Zoom:\u003c\/strong\u003e 30x (4K) \/ 40x (HD) | \u003cstrong\u003eDigital Zoom:\u003c\/strong\u003e Up to 250x (HD)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVideo Formats:\u003c\/strong\u003e XAVC S (4K \u0026amp; HD), AVCHD, MP4\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4K Recording:\u003c\/strong\u003e Up to 3840×2160 at 30\/24fps @ 100 Mb\/s\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHD Recording:\u003c\/strong\u003e Up to 1920×1080 at 120fps @ 50 Mb\/s\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImage Stabilisation:\u003c\/strong\u003e Balanced Optical SteadyShot (built-in gimbal)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDisplay:\u003c\/strong\u003e 3.0\" 921,600-dot tilting touchscreen LCD\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudio:\u003c\/strong\u003e 5.1ch surround (AVCHD); 2ch linear PCM (XAVC S)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnectivity:\u003c\/strong\u003e Wi-Fi, NFC, HDMI, USB, Multi Interface Shoe\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e Memory Stick Micro (M2), microSD\/SDHC\/SDXC\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBattery:\u003c\/strong\u003e NP-FV70A (included)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e Approx. 850g (body only)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSony FDR-AX43A UHD 4K Handycam Camcorder\u003c\/li\u003e\n\u003cli\u003eRechargeable battery pack NP-FV70A\u003c\/li\u003e\n\u003cli\u003eAC adaptor\u003c\/li\u003e\n\u003cli\u003eHDMI micro cable\u003c\/li\u003e\n\u003cli\u003eUSB cable\u003c\/li\u003e\n\u003cli\u003eLens hood\u003c\/li\u003e\n\u003cli\u003eShoe adaptor\u003c\/li\u003e\n\u003cli\u003eWireless remote commander\u003c\/li\u003e\n\u003cli\u003ePrinted documentation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy Buy from Foto Discount World\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthorised Sony dealer\u003c\/strong\u003e – 100% genuine products with full manufacturer warranty\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest prices in South Africa\u003c\/strong\u003e – premium gear at unbeatable value\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExpert advice\u003c\/strong\u003e – our team knows cameras inside and out\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNationwide delivery\u003c\/strong\u003e – fast, reliable shipping across South Africa\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDedicated after-sales support\u003c\/strong\u003e – we're here long after the sale\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51685149212970,"sku":"HANSOFDRAX43A","price":16889.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/sony-fdr-ax43a-handycam-camcorder.jpg?v=1781062044"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/collections\/FDW_LOGO_1000x1000_18431a61-caaf-4f0e-b692-a9f96197943b.png?v=1781050567","url":"https:\/\/www.fotodiscountworld.co.za\/collections\/sony-birthday-specials.oembed","provider":"Foto Discount World","version":"1.0","type":"link"}