{"title":"Sony Mirrorless Cameras","description":"\u003cp data-path-to-node=\"0\"\u003e\u003cstrong\u003eShop high-end \u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eSony mirrorless cameras\u003c\/a\u003e online in SA at Foto Discount World for the best prices. Authorised Dealer since 2003. Save big on premium gear.\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"1\"\u003e\u003cstrong\u003eExperience flawless magnesium alloy durability, original build quality longevity, and perfect E-mount system hardware integration safety. Shop genuine.\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"2\"\u003e\u003cstrong\u003eVisit our flagship Pretoria showroom to browse essential system additions or enjoy secure, free nationwide delivery on orders over R1,000. Buy online.\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"3\"\u003e\u003cstrong\u003eWe stock the full authorized range of full-frame hybrid bodies, creator-focused kits, high-resolution sensors, and professional video systems.\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"4\"\u003e\u003cstrong\u003eSerious working overland professionals, traveling landscape creators, independent field videographers, and 4x4 enthusiasts who refuse to risk gear.\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"5\"\u003e\u003cstrong\u003eMaintain continuous high-speed capture organization and flawless sensor stabilization stability across your entire system layout. Buy top-tier Sony cameras today.\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"6\"\u003e\u003cstrong\u003eInvest in your operational pipeline with ultimate structural confidence. Every genuine accessory product we retail features a Full Local SA Warranty.\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"7\"\u003e\u003cstrong\u003eExplore our official Sony mirrorless cameras sale online in SA at Foto Discount World. Find unmissable price drops, authentic values, and limited offers.\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"8\"\u003e\u003cstrong\u003eStay updated with our latest mirrorless utility price cuts. View active monthly specials and premium accessory deals for sale at Foto Discount World today.\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"9\"\u003e\u003cstrong\u003eGet ready for the biggest price drops of the year on crucial camera add-ons. Shop our massive Black Friday specials online in SA at Foto Discount World.\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"10\"\u003e\u003cstrong\u003eLock in sensational post-holiday price markdowns on premium hardware arrays. Shop our dedicated Cyber Monday deals online in SA at Foto Discount World today.\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"11\"\u003e\u003cstrong\u003eCrack open incredible seasonal discounts on professional system accessories. Shop our official Easter specials online in SA at Foto Discount World today.\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"12\"\u003e\u003cstrong\u003eCelebrate with us and save big on world-class authorized specialty utility engineering systems! Find exclusive birthday specials for sale at our showroom.\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"13\"\u003e\u003cstrong\u003eTrigger immediate savings on premium utility layouts before warehouse stock clears out. Shop our high-velocity Red Flash Sale online at Foto Discount World.\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp data-path-to-node=\"13\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eEXPLORE SONY MIRRORLESS CAMERAS\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","products":[{"product_id":"sony-alpha-zv-e10-camera-16-50mm-mirrorless-camera-kit","title":"Sony Alpha ZV-E10 Camera + 16-50mm Mirrorless Camera Kit","description":"\u003ch1 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle1_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" data-selenium=\"productTitle\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSony ZV-E10\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eCapture More of Your World\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\u003cstrong\u003ePerfect for vloggers, the Sony ZV-E10 pairs a large APS-C sensor and mirrorless versatility with a specialized feature-set built just for content creators. Improving upon the ubiquitous smartphone, the ZV-E10 is an Alpha camera that brings improved image quality, greater choice of lenses, and increased control to up your creativity when shooting.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eTaking a concept that originated with the ZV-1, the ZV-E10 is the mirrorless continuation of this idea of a camera built around the concept of vlogging. It's a highly capable and portable camera but incorporates a series of design choices and shooting modes that are ideal for single-person productions. A vari-angle screen lets you accurately frame up shots, the integrated directional mic is purpose-built for recording more accurate sound from front-facing subjects, and shooting modes like Background Defocus and Product Showcase help you highlight specific subjects with ease.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eVlogging Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003ch4 class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\u003cstrong style=\"color: #1b1919;font-family: Karla, Arial, Helvetica, sans-serif;font-size: 22px\"\u003eOptimized Camera Design\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eRear 3.0\" 921.6k-dot touchscreen LCD features a side flip-out design that is ideal for filming yourself or taking selfies in a natural and intuitive manner.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSide-opening screen allows for a redesigned top plate, which incorporates a directional 3-capsule microphone that is specifically designed for forward-directional audio recording. Also, a dedicated wind screen for the built-in mic is included to help achieve cleaner audio when working outdoors. It attaches using the supplied wind screen adapter, which mounts into the shoe mount on the top of the camera and holds the wind screen to the side.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBoth 3.5mm microphone and headphone ports are also featured for more advanced audio recording, and the Multi Interface Shoe also benefits audio recording capabilities. This accessory shoe supports a digital audio interface that helps to achieve lower noise during recording and also eliminates cable clutter and the need for external power when working with compatible shoe-mounted mics.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFront tally lamp serves as a visual indicator for when recording is occurring. Also, the LCD can display a red border frame to further serve as an additional recording indicator.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLive streaming is possible directly from the camera simply by connecting the camera to a computer or compatible mobile device via USB, allowing the camera's video and audio capabilities to be used for live social media and video conferencing. UVC and UAC standards are supported for improved picture and sound quality during streaming.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle1_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" data-selenium=\"productTitle\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSony ZV-E10\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eSpecialized Shooting Modes\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eProduct Showcase setting is ideal for vlogging and product review or demonstration videos and allows for quick and smooth focus transitions between a subject's face and an object placed in front of the lens.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFace-Priority AE detects the subject's face and adjusts the exposure to ensure the face is depicted in an ideal brightness, even if walking from a bright place into shade. The AE technology also suppresses abrupt changes in exposure if the subject quickly turns away from the frame to eliminate unexpected blown-out or extremely dark shots.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRefined color science helps to optimize skin tones for any subject, in both still and video modes, in order to achieve a healthy and natural look that is inclusive of different ages, genders, and ethnicity.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSoft Skin Effect can be used to soften and smooth wrinkles or blemishes on a subject's face to create a natural, smooth complexion. The default setting is Mid and can be adjusted to Off, Low, or Hi. For longer takes, extended continuous video recording is available when setting the Auto Power OFF Temp. function to High.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eBackground Defocus lets you immediately switch to the maximum aperture setting of the attached lens, using a custom button function, for isolating your subject using shallow depth of field and bokeh.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMovie footage can be tagged with specific metadata to indicate vertical recording orientation for direct playback in smartphone apps or for other instances when vertical video playback is needed.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eActive SteadyShot is an advanced image stabilization mode that ensures steady video while moving, even when handheld shooting while walking.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eImage Quality, Autofocus, and 4K Video\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"aspectRatioWrapper_pdnKDph4rT\"\u003e \u003cstrong style=\"color: #1b1919;font-family: Karla, Arial, Helvetica, sans-serif;font-size: 18px\"\u003e24.2MP APS-C Exmor CMOS Sensor and BIONZ X Processor\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eA revised APS-C-format 24.2MP Exmor CMOS sensor realizes smooth, nuanced image quality with minimal noise and high sensitivity from ISO 100-32000, which can further be expanded to ISO 51200 for working in low-light conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe sensor dimensions are approximately 3x larger than a 1\" sensor, and up to 10x larger than some smartphone sensors, enabling greater sensitivity, reduced noise, and improved control over depth of field.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe sensor and BIONZ X processor combination also avails a top continuous-shooting rate of 11 fps with AF and AE and permits 14-bit raw file output for a wide tonal and color scale.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle1_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" data-selenium=\"productTitle\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSony ZV-E10\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"aspectRatioWrapper_pdnKDph4rT\"\u003e\u003cstrong\u003e4K Video Recording\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eUHD 4K video recording is possible up to 30p and uses full pixel readout with 6K oversampling to yield greater detail with reduced moiré and aliasing. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb\/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNo recording limit for movie recording, allowing for longer takes and uninterrupted shooting of live events.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAffording extensive customizable color and gamma controls, the ZV-E10 allows users to adjust the gamma, black level, knee, color level, and more. Use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras, which squeezes up to 1300% more dynamic range into the video signal then traditional Rec. 709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSlow \u0026amp; Quick (S\u0026amp;Q) mode allows shooters to capture Full HD video at specified steps between 1-120 fps. These settings will allow you to slow down action as well as speed up a slow-moving scene.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eInterval shooting mode is ideal for creating time-lapse movies with the aid of Imaging Edge software. Intervals can be selected between 1-60 seconds for recording up to 9999 sequential free. Also, in-camera battery charging is possible via the USB port using a portable battery to benefit long interval shooting sessions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003ePhysical Design and Wireless Connectivity\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003ch4 class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #1b1919;font-family: Karla, Arial, Helvetica, sans-serif;font-size: 18px\"\u003eCamera Body Design\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eBuilt for portable applications and one-handed use, the camera incorporates a large right-hand grip and intuitive physical control layout.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eGrip design, along with the vari-angle LCD, also suits working from front-facing angles, such as when vlogging or taking selfies.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eIntegrated zoom lever surrounds the shutter button and works in conjunction with select Power Zoom lenses.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eVari-angle screen can be closed against the body, with the screen facing inward, to automatically power off the camera even when the power switch is set to 'On'.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDedicated Movie Record, Background Defocus, Product Showcase, and S\u0026amp;Q buttons provide direct access to common features used by vloggers.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eIncluded NP-FW50 battery is rated for up to 440 shots or approximately 125 minutes of recording per charge. Power can also be supplied to the camera through the USB Type-C port or by using the optional AC-PW20AM AC adapter.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle1_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" data-selenium=\"productTitle\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSony ZV-E10\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eWireless and Sharing\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eBuilt-in Bluetooth and Wi-Fi connectivity enables instant transferring of imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Once connected, the linked mobile device can also display a live view image on its screen and, using Smart Remote Control, remotely control the camera's shutter release.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe ZV-E10 is also compatible with the Movie Edit add-on from the Imaging Edge mobile app.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBluetooth connectivity enables connecting to the optional GP-VPT2BT Wireless Shooting Grip for efficient camera control.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eE PZ 16-50mm f\/3.5-5.6 OSS Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eThe included E PZ 16-50mm f\/3.5-5.6 OSS lens is a 24-75mm-equivalent zoom characterized by its versatile range and sleek, retractable design. Helping to deliver excellent optical quality throughout the range are an extra-low dispersion element and four aspherical elements to combat various aberrations and improve contrast. The lens also incorporates Optical SteadyShot image stabilization and a power zoom mechanism, both of which will help you capture smooth and steady stills and video. Additionally, it has an internal focus design, a minimum focus distance of 9.8\", and uses a 7-blade aperture for smooth bokeh.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003e425-Point Fast Hybrid AF\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eThe sensor's design incorporates a 425-point Fast Hybrid AF system, which blends both phase-detection and contrast-detection methods to achieve focusing performance that is fast, natural, and accurate.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe on-chip focusing system covers 84% of the sensor field and is capable of achieving focus in as little as 0.02 sec.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eReal-time Eye AF can prioritize focusing on human or animal eyes for ensured sharpness when making portraits. When selected, this function is activated by half-pressing the shutter button and you can further choose to prioritize either the right or left eye.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eReal-time tracking utilizes AI-based algorithms to automatically recognize and track moving subjects. If Face\/Eye Priority AF is on, this tracking method will further track a subject's eye or face in real time with seamless changing depending on the status of the moving subject.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684959977770,"sku":"CAMSOILZVE10KB","price":15889.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/sony-zv-e10.jpg?v=1781056391"},{"product_id":"sony-alpha-a7-iv-mirrorless-camera-body","title":"Sony Alpha a7 IV Mirrorless Camera Body","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSony a7 IV \u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eBeyond Basic\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\u003cstrong\u003eAn all-arounder that pushes beyond basic, the Sony a7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eSensor and Processor\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003ch4 class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\u003cstrong\u003e33MP Exmor R BSI CMOS Sensor\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eNewly developed 33MP Exmor R full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eBIONZ XR Processor\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eUsing the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF\/AE enabled. Also, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames when using a CFexpress Type A card.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eVideo Recording\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003e4K 60p Video Recording in 10-Bit\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eMaking full use of the high-resolution 33MP sensor and fast processing capabilities, UHD 4K 30p XAVC HS 10-bit recording is possible using the full width of the sensor, offering 7K oversampling for impressive sharpness and realism.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThere is also oversampled 4K recording, via a 4.6K capture area, with a Super 35 crop, that offers UHD 4K output up to 60p in 10-bit.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNo recording time limit allows for unlimited clip lengths and the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times; longer than one hour of continuous 4K 60p 10-bit 4:2:2 recording, for example.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe a7 IV employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb\/s.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca style=\"font-family: Karla, Arial, Helvetica, sans-serif;font-size: 24px\" href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSony a7 IV \u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eS-Cinetone, S-Log3, and Other Color and Gamma Controls\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that matches the FX9 and FX6 cameras, along with the a1 and a7S III, and is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eS-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eFast Hybrid AF System\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch4 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eAI-Based Autofocus\u003c\/strong\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eCovering approximately 94% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eReal-time Tracking and Real-time Eye AF\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eBorrowing from the flagship AF system, the a7 IV has tuned tracking and subject detection capabilities that lock onto subjects quickly and refines focus accurately on recognized eyes and faces of subjects:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eReal-time Tracking is an AI-based subject recognition system that recognizes color, pattern, and subject distance information for high accuracy and focusing speed.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBeyond just tracking subjects, Real-time Eye AF fine-tunes the focusing accuracy and recognizes human, animal, and bird's eyes for critical sharpness. Real-time Eye AF even maintains focus on a subject's eye when they leave and re-enter the frame, allowing for working in more spontaneous shooting situations.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eAF During Video Recording and Additional Focusing Modes\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eReal-time Eye AF is fully supported during video recording, for subject detection and tracking of human, animal, and bird eyes while shooting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFor more control over how focus shifts appear during recording, seven-step AF transition speeds and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFocus Map is a unique way of visualizing depth of field and functions in a similar way to peaking with a colorful overlay of the scene that indicates which parts of the scene are in front of and behind the focus point depending on the chosen aperture.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA feature carried over from the FX6 digital cine camera, AF Assist lets you intuitively switch over to manual focus control for adjusting focus position when working with AF. This is a quick way to shift selective focus between various subjects in a scene while recording.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA unique solution to compensate for how certain lenses perform when racking focus, Focus Breathing compensation will automatically smooth focus transitions and maintain a consistent field of view when changing the focus position during a shot. This mode crops into the image slightly and corrects for any detected shifts in composition when focusing is happening. This function is compatible with select E-mount lenses, check Breathing Compensation lens compatibility here.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca style=\"font-family: Karla, Arial, Helvetica, sans-serif;font-size: 24px\" href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSony a7 IV \u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan style=\"color: #1b1919;font-family: Karla, Arial, Helvetica, sans-serif;font-size: 22px\"\u003eBody Design, Connectivity, and Streaming\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #1b1919;font-family: Karla, Arial, Helvetica, sans-serif;font-size: 18px\"\u003eViewfinder and LCD Screen\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eAn improved QVGA OLED Tru-Finder EVF features a 3.68m-dot resolution that is approximately 1.6x higher in resolution than its predecessor for sharper, clearer viewing. This viewfinder supports both standard 60 fps and 120 fps frame rates for smooth motion rendering and its physical design has a long 23mm eye point, 0.78x-magnification, and 37.3° field of view.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePerfect for vlogging or other self-recording needs, the side-opening 3.0\" 1.03m-dot vari-angle articulating screen can be used in a front-facing orientation or can be tilted up or down to suit working from high or low shooting angles. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch4 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003ePorts and Interface\u003c\/strong\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFull-size HDMI A port offers a more reliable connection when working with external recorders.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA USB 3.2 Gen 2 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBoth 3.5mm headphone and external microphone ports facilitate greater control over audio recording.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eUSB Type-C port can be paired with an optional Ethernet wired LAN adapter to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003ch4 class=\"media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\u003cstrong\u003e5-Axis SteadyShot INSIDE Image Stabilization\u003c\/strong\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eEnhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system compensates for five different types of camera shake encountered during handheld shooting of stills and video and allows users to confidently use any lens, even adapted lenses, for critical shooting without encountering blur from camera shake.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAdditionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca style=\"font-family: Karla, Arial, Helvetica, sans-serif;font-size: 24px\" href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSony a7 IV \u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch4 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eAdvanced External Flash Control\u003c\/strong\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eSuiting working with flash while photographing fast-moving subjects, P-TTL flash metering is possible in between each exposure when working with lo, mid, or even hi-speed continuous shooting modes. This helps to maintain stable illumination if making low-light bursts and greatly benefits working in changing light or low-light conditions. The updated flash control system also helps to reduce flash trigger lag, uses the camera's AWB information for natural color rendering, and supports adjusting select flash and transmitter units directly from the camera's interface.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2\u003e\u003cstrong\u003eWireless Connectivity and Streaming\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eBuilt-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eUse of the Imaging Edge mobile app is benefitted by Bluetooth to maintain a reliable connection between the camera and mobile device.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSupports Visual Story for easy cloud-based deliver of photos and videos immediately after shooting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLive streaming is possible directly from the camera simply by connecting the camera to a computer or compatible mobile device via USB, allowing the camera's video and audio capabilities to be used for live social media and video conferencing.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e4K 15p, FHD 60p\/30p, and HD 30p recording settings are available and there are also internal Creative Look and Soft Skin effects for a refined image quality straight from the camera.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eInternal recording is supported to a memory card while live streaming.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eUVC and UAC standards are supported for improved picture and sound quality during streaming.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684960370986,"sku":"CAMSOILA7M4","price":51689.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/sony-a7-1.jpg?v=1781056406"},{"product_id":"sony-alpha-a7s-iii-mirrorless-camera-body","title":"Sony Alpha a7S III Mirrorless Camera Body","description":"\u003ch1 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle1_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" data-selenium=\"productTitle\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSony a7S III\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eFor Visual Trailblazers\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eOptimized video, optimized sensitivity, optimized speed, the Sony a7S III raises the bar for what a full-frame mirrorless camera is capable of. A revised 12.1MP Exmor R BSI CMOS sensor and updated BIONZ XR image processor offer faster performance, improved noise reduction, and a wider dynamic range, along with UHD 4K 120p video recording and internal 10-bit 4:2:2 sampling.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003e12.1MP Exmor RS BSI CMOS Sensor and BIONZ XR Processor\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eA redesigned 12.1MP full-frame CMOS sensor now features a back-illuminated Exmor RS design in order to achieve improved clarity and reduced noise along with the expectedly impressive sensitivity, from ISO 80-102400 with an extended ISO 40-409600 range. The updated sensor design also yields 2x faster readout speeds than previous generations and, when coupled with the revised BIONZ XR image processor, greatly reduces rolling shutter by 3x and up to 8x faster processing and overall camera handling. The sensor and processor combination also helps to achieve a wide dynamic range, of up to approximately 14 stops for stills and 15 stops for video, and 10 fps continuous shooting for up to 1000 uncompressed raw files for stills.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eVideo Recording\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"aspectRatioWrapper_pdnKDph4rT\"\u003e\u003cstrong\u003eUHD 4K 120p Video, 10-Bit 4:2:2 Internal Recording\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eUHD 4K recording is possible with frame rates up to 120p, using full 1:1 pixel readout without binning. Internal 10-bit 4:2:2 sampling is also possible in all recording modes and, if recording externally via the full-size HDMI A port, 16-bit raw output is also possible for even greater tonal reproduction and post-production flexibility.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTwo codecs have also been developed: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates, and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb\/s.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eRecording Flexibility\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eThe high-speed, 120 fps recording enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p or, if moving down to Full HD resolution, an effective 240p frame rate is also available for even greater motion control.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSuiting long-form recording, the a7S III does not have any recording time limits to allow for unlimited clip lengths. The camera's physical design also features an improved heat-dissipating structure to promote longer possible recording times, up to an approximate 60-minute recording time at 4K60p.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca style=\"font-family: Karla, Arial, Helvetica, sans-serif;font-size: 24px\" href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSony a7S III\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\u003cstrong\u003eAdvanced Color Control\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that matches the FX9 and FX6 cameras and is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAffording extensive customizable color and gamma controls, the you can adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eAutofocus and Image Stabilization\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #1b1919;font-family: Karla, Arial, Helvetica, sans-serif;font-size: 22px\"\u003eFast Hybrid AF System\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eCovering 92% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -6 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications. Additionally, it is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits. Helping to fine-tune how the focusing system performs, seven-step AF transition speed and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003e5-Axis SteadyShot INSIDE Image Stabilization\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe a7S III incorporates an enhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system, which compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdditionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca style=\"font-family: Karla, Arial, Helvetica, sans-serif;font-size: 24px\" href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSony a7S III\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eBody Design and Connectivity\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #1b1919;font-family: Karla, Arial, Helvetica, sans-serif;font-size: 22px\"\u003eTru-Finder EVF and Vari-Angle Touchscreen LCD\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eAn impressive QXGA OLED Tru-Finder EVF features a high 9.44m-dot resolution and 0.9x magnification for exceptionally bright, clear, and detailed eye-level viewing. This viewfinder has a dedicated 120 fps High Quality setting for smooth motion rendering and the finder's physical design has a long 25mm eye point, 41° field of view, and features a fluorine coating on the outermost viewfinder element to benefit cleaning.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA first for a7-series cameras, a side-opening 3.0\" 1.44m-dot vari-angle articulating screen benefits working from high and low angles as well as a front-facing position for vlogging or other self-recording needs. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRedesigned menu structure is more intuitive and complements having different workflows and settings selections for movie recording and stills shooting. The menu system also works in conjunction with the touchscreen design of the rear LCD.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #1b1919;font-family: Karla, Arial, Helvetica, sans-serif;font-size: 22px\"\u003eVersatile and Durable Design\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eDual memory card slots both accept either CFexpress Type A or SD-type memory cards. The dual slot design allows for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. Additionally, both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMagnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses, and the grip rigidity has been improved for more comfortable hand-holding.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eExtensive weather-sealing, including enhanced sealing around the battery cover, terminal cover, and chassis joints, has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAccepts the high-capacity NP-FZ100 rechargeable lithium-ion battery, which provides approximately 510 shots\/80 minutes of recording per charge when using the viewfinder or 600 shots\/95 minutes of recording per charge when using the rear LCD.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca style=\"font-family: Karla, Arial, Helvetica, sans-serif;font-size: 24px\" href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSony a7S III\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #1b1919;font-family: Karla, Arial, Helvetica, sans-serif;font-size: 22px\"\u003ePorts and Connectivity\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFull-size HDMI A port offers a more reliable connection when working with external recorders.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA USB 3.2 Gen 1 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBoth 3.5mm headphone and external microphone ports facilitate greater control over audio recording.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBuilt-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eUSB Type-C port can be paired with an optional Ethernet wired LAN adapter to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684960829738,"sku":"CAMSOILA7SM3","price":72589.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/sony-a7s-1.jpg?v=1781056416"},{"product_id":"sony-alpha-a7-iii-camera-28-70mm-mirrorless-camera-kit","title":"Sony Alpha a7 III Camera + 28-70mm Mirrorless Camera Kit","description":"\u003ch1 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle1_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" data-selenium=\"productTitle\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSony a7 III\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eWell-Rounded Perfection\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eDistinguished by its updated sensor design, the Sony a7 III is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, a new 24.2MP Exmor R BSI CMOS sensor and BIONZ X processor benefit image quality, video capabilities, and AF performance. The a7 III also sports a revised body design, with a new touchscreen LCD, improved EVF, larger battery, and dual memory card slots.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eFull-Frame BSI Sensor and BIONZ X Processor\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eFeaturing a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. The BSI design also dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800. Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for up to 177 consecutive frames, and with full-time AF\/AE when working with either a mechanical shutter or an electronic shutter. If shooting in live view mode, a continuous shooting rate of up to 8 fps is also possible.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eUHD 4K Video Recording in XAVC S Format\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"aspectRatioWrapper_pdnKDph4rT\"\u003e\u003cstrong\u003eInternal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps and uses 2.4x oversampling, which renders greater detail, and full pixel readout is possible, too, for higher quality imagery with reduced moiré and aliasing. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both 4K and FHD resolutions utilize the 100 Mb\/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eThe high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle4_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eS-Log3, HLG, and Other Color and Gamma Controls\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eAffording extensive customizable color and gamma controls, the a7 III allows users to adjust the gamma, black level, knee, color level, and more. Shooters can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHLG (Hybrid Log-Gamma) support is available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle1_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" data-selenium=\"productTitle\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSony a7 III\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eAutofocus and Image Stabilization\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"aspectRatioWrapper_pdnKDph4rT\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #1b1919;font-family: Karla, Arial, Helvetica, sans-serif;font-size: 22px\"\u003eFast Hybrid AF System\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eAn evolved 4D FOCUS system now employs a combination of 693 phase-detection points, which cover approximately 93% of the frame, along with 425 contrast-detection areas for reliable and quick autofocus and subject tracking performance. This Fast Hybrid AF System now achieves twice the focusing speed and more reliable tracking compared to previous a7 models, as well as improved low-light focusing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eLock-on AF maintains focus on moving subjects through the use of a configurable frame that is set over the desired moving subject\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eExpand Flexible Spot employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eEye AF can be used to base focus on recognized subjects' eyes for portraits and is available in both AF-S and AF-C modes\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFocus Magnifier function can be used for critical focus when homing in on minute subject details\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRear touchscreen can also be used for Touch Focus control and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\u003cstrong\u003e5-Axis SteadyShot INSIDE Image Stabilization\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003ePacked into the robust a7 III is a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle1_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" data-selenium=\"productTitle\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSony a7 III\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eBody Design and Connectivity\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eThe XGA OLED Tru-Finder EVF features a 2.36m-dot resolution and 0.78x magnification for bright, clear viewing in high detail.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eIn addition to the EVF, a 3.0\" 922k-dot rear LCD is also available, which has a touch panel design for intuitive operation and focusing control. The screen also tilts upward 107° and downward 41° to benefit working from high and low angles.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMagnesium-alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for more comfortable hand-holding.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWeather-sealing has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eUsing the NP-FZ100 battery, the a7 III has improved battery life and is now rated for approximately 710 shots per charge.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDual SD memory card slots allow for flexible file saving and handling, and can be configured to partition raw and JPEG files or can be used for overflow recording. One of the card slots is rated to support UHS-II memory cards.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA USB 3.0 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged from the host power source while connected.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBuilt-in Wi-Fi enables the a7 III to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBluetooth connectivity allows for location data acquisition.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eSony FE 28-70mm f\/3.5-5.6 OSS Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"productDescription_UbV5SNP5Eo\" data-selenium=\"overviewLongDescription\"\u003e\u003cstrong\u003eA Versatile Standard\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eA top pick for users looking for a lightweight all-around zoom, the FE 28-70mm f\/3.5-5.6 OSS Lens from Sony is a great go-to for full-frame E-mount shooters. The lens has a compact, portable design that is ideal for everyday, walkaround use and its versatile wide-angle to portrait-length range suits working with a variety of subject types.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle1_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" data-selenium=\"productTitle\"\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSony a7 III\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eOptical Design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eOne extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThree aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eAutofocus, Image Stabilization, and Design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eAn internal focus mechanism and linear motor contribute to faster, more responsive system and easier handling.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684961911082,"sku":"CAMSOILA7M3K","price":40789.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/sony-a7-111.jpg?v=1781056425"},{"product_id":"sony-alpha-zv-1-digital-camera","title":"Sony Alpha ZV-1","description":"\u003ch1\u003eSony ZV-1 Vlogging Camera\u003c\/h1\u003e\n\n\u003cp\u003eThe \u003cstrong\u003eSony ZV-1 Vlogging Camera\u003c\/strong\u003e is purpose-built for content creators, vloggers, and influencers who demand professional-quality video in a compact, easy-to-use body. Combining a 20.1MP 1\" Exmor RS stacked CMOS sensor, a bright ZEISS 24-70mm equivalent lens, and Sony's Real-Time Eye AF, the ZV-1 delivers stunning 4K footage and crisp audio — making it one of the best \u003cstrong\u003ecompact vlogging cameras\u003c\/strong\u003e available in South Africa today.\u003c\/p\u003e\n\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSide Flip-Out 3.0\" Touchscreen\u003c\/strong\u003e — 921.6k-dot LCD ideal for front-facing recording and selfies\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirectional 3-Capsule Microphone\u003c\/strong\u003e — forward-focused audio capture with included windscreen for outdoor use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Showcase Setting\u003c\/strong\u003e — smooth, fast focus transitions between your face and objects held in front of the lens\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBackground Defocus \u0026amp; Soft Skin Effect\u003c\/strong\u003e — one-touch bokeh and flattering skin tone rendering for polished content\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFace-Priority Auto-Exposure\u003c\/strong\u003e — keeps your face correctly exposed even when moving between light and shade\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActive SteadyShot IBIS\u003c\/strong\u003e — reduces camera shake up to 11x in HD and 8x in 4K for smooth handheld footage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal-Time Eye AF \u0026amp; Real-Time Tracking\u003c\/strong\u003e — AI-based subject detection for sharp focus on people and animals\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUSB Livestreaming\u003c\/strong\u003e — use the ZV-1 as a webcam via USB (UVC\/UAC) for social media and video conferencing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in ND Filter\u003c\/strong\u003e — enables wide-aperture shooting in bright conditions without overexposure\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensor:\u003c\/strong\u003e 20.1MP 1\" Exmor RS Stacked CMOS (BSI)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessor:\u003c\/strong\u003e BIONZ X with Front-End LSI\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens:\u003c\/strong\u003e ZEISS Vario-Sonnar T* 24-70mm equivalent, f\/1.8–2.8\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAF System:\u003c\/strong\u003e Fast Hybrid AF; 315 phase-detection points + 425 contrast-detection areas; Real-Time Eye AF\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISO Range:\u003c\/strong\u003e 100–12,800\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContinuous Shooting:\u003c\/strong\u003e Up to 24 fps (blackout-free)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVideo:\u003c\/strong\u003e UHD 4K 30\/24p; 1080p up to 120 fps; 960 fps HFR slow-motion; XAVC S up to 100 Mb\/s\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLog Profiles:\u003c\/strong\u003e S-Log2, S-Log3, HLG (BT.2020)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDisplay:\u003c\/strong\u003e 3.0\" 921.6k-dot side flip-out LCD touchscreen\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnectivity:\u003c\/strong\u003e Micro-HDMI (clean 4K output), 3.5mm mic port, Multi Interface Shoe, USB (charging \u0026amp; livestream), Wi-Fi, Bluetooth\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSony ZV-1 Digital Camera\u003c\/li\u003e\n\u003cli\u003eNP-BX1 Rechargeable Battery\u003c\/li\u003e\n\u003cli\u003eMicro USB Cable\u003c\/li\u003e\n\u003cli\u003eWindscreen for Built-In Microphone\u003c\/li\u003e\n\u003cli\u003eWrist Strap\u003c\/li\u003e\n\u003cli\u003eAC Adaptor\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy Buy from Foto Discount World\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAuthorised Sony dealer in South Africa\u003c\/li\u003e\n\u003cli\u003eCompetitive pricing with genuine manufacturer warranty\u003c\/li\u003e\n\u003cli\u003eExpert advice from passionate photography and video specialists\u003c\/li\u003e\n\u003cli\u003eFast nationwide delivery or in-store collection\u003c\/li\u003e\n\u003cli\u003eDedicated after-sales support — call 012 548 5651 or email sales@fotodiscountworld.co.za\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684962238762,"sku":"CAMSODCZV1B","price":16889.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/sony-zv-1-1.jpg?v=1781056436"},{"product_id":"sony-alpha-a1-body-mirrorless-camera","title":"Sony Alpha a1","description":"\u003ch1\u003eSony Alpha a1 Mirrorless Camera Body – 50MP Full-Frame Flagship\u003c\/h1\u003e\n\n\u003cp\u003eThe \u003cstrong\u003eSony Alpha a1 mirrorless camera\u003c\/strong\u003e is the ultimate professional full-frame camera — engineered without compromise for sports, wildlife, and cinema professionals who demand the very best. The \u003cstrong\u003eSony a1\u003c\/strong\u003e combines a 50.1MP stacked Exmor RS CMOS sensor with the BIONZ XR processor to deliver 30fps burst shooting at full resolution, 8K 30p video, 4K 120p slow motion, a 759-point Fast Hybrid AF system, and 5.5-stop in-body stabilisation — all in a weather-sealed magnesium alloy body built for the most demanding professional workflows.\u003c\/p\u003e\n\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003e50.1MP full-frame stacked Exmor RS BSI CMOS sensor\u003c\/strong\u003e — 15-stop dynamic range, ISO up to 102,400\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e30fps continuous shooting\u003c\/strong\u003e at full 50.1MP with full AF\/AE — buffer up to 155 compressed RAW frames\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e8K 30p video\u003c\/strong\u003e (8.6K oversampled, 10-bit 4:2:2 XAVC HS) and \u003cstrong\u003e4K 120p\u003c\/strong\u003e with no recording time limit\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e759-point Fast Hybrid AF\u003c\/strong\u003e covering 92% of frame — 120 AF\/AE calculations per second, sensitivity to -6 EV\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eReal-time Eye AF\u003c\/strong\u003e for humans, animals, and dedicated Bird Mode with in-flight tracking\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e5.5-stop 5-axis SteadyShot INSIDE IBIS\u003c\/strong\u003e with Active IS mode for video\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e9.44m-dot QXGA OLED Tru-Finder EVF\u003c\/strong\u003e with 240fps refresh and 0.9x magnification\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDual CFexpress Type A \/ UHS-II SD card slots\u003c\/strong\u003e for flexible file management and overflow recording\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePixel Shift Multi Shooting\u003c\/strong\u003e — composites 16 exposures for ~199MP of detail\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEthernet, Wi-Fi (2.4\/5GHz), Bluetooth, NFC\u003c\/strong\u003e — full professional connectivity and FTP transfer\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eS-Cinetone, S-Log2\/3, HLG, 16-bit RAW HDMI output\u003c\/strong\u003e for cinema-grade colour science\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eSensor: 50.1MP full-frame stacked BSI Exmor RS CMOS\u003c\/li\u003e\n  \u003cli\u003eProcessor: BIONZ XR\u003c\/li\u003e\n  \u003cli\u003eISO Range: 100–102,400 (extended: 50–204,800)\u003c\/li\u003e\n  \u003cli\u003eAutofocus: Fast Hybrid AF, 759 phase-detection + 425 contrast points, 92% coverage\u003c\/li\u003e\n  \u003cli\u003eBurst Rate: 30fps (electronic), 10fps (mechanical)\u003c\/li\u003e\n  \u003cli\u003eVideo: 8K 30p, 4K 120p, FHD 240p; 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Powered by the same 12.1MP Exmor R CMOS sensor and BIONZ XR processor found in the a7S III, the \u003cstrong\u003eSony Alpha ZV-E1\u003c\/strong\u003e offers 4K 120p video, 15+ stops of dynamic range, AI-powered autofocus, and 5-axis stabilisation — all in a dust- and moisture-resistant body purpose-built for vloggers, streamers, and professional content creators. Pair it with any Sony E-mount or FE lens for a fully customised setup.\u003c\/p\u003e\n\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003e12.1MP full-frame Exmor R CMOS sensor\u003c\/strong\u003e with BIONZ XR processor and dedicated AI processing unit\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eISO 80–102,400\u003c\/strong\u003e (extended to 409,600) for outstanding low-light video and stills\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e4K 120p \u0026amp; Full HD 240p\u003c\/strong\u003e — 10-bit 4:2:2 internal recording up to 600 Mb\/s (XAVC S-I)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNo recording time limit\u003c\/strong\u003e — up to ~60 minutes continuous at 4K60p with improved heat dissipation\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e5-axis optical image stabilisation\u003c\/strong\u003e with Dynamic Active Mode for smooth handheld and walking shots\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAI-based auto-framing\u003c\/strong\u003e with Real-Time Eye AF, Face Priority AE, and Multi-Face Recognition\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOne-touch Cinematic Vlog setting\u003c\/strong\u003e — configure aspect ratio, frame rate, look, and AF on one screen\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eS-Cinetone \u0026amp; S-Log3\/S-Gamut3\u003c\/strong\u003e colour profiles with custom LUT support for pro post-production\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eProduct Showcase Setting\u003c\/strong\u003e for seamless AF switching between subject and product\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eUSB-C webcam \u0026amp; live streaming\u003c\/strong\u003e — output up to 4K30 via UVC\/UAC; Sony Creators' Cloud compatible\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVari-angle touchscreen LCD\u003c\/strong\u003e for front-facing vlogging and high\/low angle shooting\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eSensor: 12.1MP full-frame (35.6 x 23.8mm) back-illuminated Exmor R CMOS\u003c\/li\u003e\n  \u003cli\u003eProcessor: BIONZ XR + dedicated AI processing unit\u003c\/li\u003e\n  \u003cli\u003eISO Range: 80–102,400 (extended: 80–409,600)\u003c\/li\u003e\n  \u003cli\u003eVideo: 4K 120p \/ FHD 240p, 10-bit 4:2:2, up to 600 Mb\/s (XAVC S-I, All-Intra)\u003c\/li\u003e\n  \u003cli\u003eDynamic Range: 15+ stops\u003c\/li\u003e\n  \u003cli\u003eStabilisation: 5-axis optical + Dynamic Active Mode (electronic)\u003c\/li\u003e\n  \u003cli\u003eAutofocus: Fast Hybrid AF with Eye AF, Face AF, AI subject tracking\u003c\/li\u003e\n  \u003cli\u003eDisplay: Side-opening vari-angle touchscreen LCD\u003c\/li\u003e\n  \u003cli\u003eAudio: 3-capsule internal mic, 3.5mm mic \u0026amp; headphone jacks, MI shoe digital audio\u003c\/li\u003e\n  \u003cli\u003eConnectivity: Wi-Fi, Bluetooth, USB-C (streaming \u0026amp; charging), Sony Creators' Cloud\u003c\/li\u003e\n  \u003cli\u003eBattery: NP-FZ100 — approx. 570 stills \/ 120 min video per charge\u003c\/li\u003e\n  \u003cli\u003eMount: Sony E-mount (full-frame FE compatible)\u003c\/li\u003e\n  \u003cli\u003eWeather Sealing: Dust- and moisture-resistant\u003c\/li\u003e\n  \u003cli\u003eSKU: CAMSOILZVE1B\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eSony Alpha ZV-E1 Mirrorless Camera Body\u003c\/li\u003e\n  \u003cli\u003eRechargeable Battery Pack (NP-FZ100)\u003c\/li\u003e\n  \u003cli\u003eBC-QZ1 Battery Charger\u003c\/li\u003e\n  \u003cli\u003eWind Screen\u003c\/li\u003e\n  \u003cli\u003eShoulder Strap\u003c\/li\u003e\n  \u003cli\u003eUSB-C Cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy Buy from Foto Discount World\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eAuthorised Sony dealer — genuine product with full manufacturer warranty\u003c\/li\u003e\n  \u003cli\u003eExpert advice from passionate photography and videography specialists\u003c\/li\u003e\n  \u003cli\u003eFast nationwide delivery across South Africa\u003c\/li\u003e\n  \u003cli\u003eCompetitive pricing with dedicated after-sales support\u003c\/li\u003e\n  \u003cli\u003eContact us: 012 548 5651 | sales@fotodiscountworld.co.za\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51685028036906,"sku":"CAMSOILZVE1B","price":49689.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/sony-alpha-zv-e1.jpg?v=1781057451"},{"product_id":"sony-alpha-zv-e1-camera-28-60mm-mirrorless-camera-kit","title":"Sony Alpha ZV-E1 + 28-60mm","description":"\u003ch1\u003eSony ZV-E1 Mirrorless Camera Kit with 28-60mm Lens – Full-Frame Vlogging Camera\u003c\/h1\u003e\n\n\u003cp\u003eThe \u003cstrong\u003eSony ZV-E1 mirrorless camera\u003c\/strong\u003e is the ultimate full-frame vlogging camera for serious content creators. Combining the cinema-grade internals of the a7S III with an ultra-compact E-mount body, the \u003cstrong\u003eSony Alpha ZV-E1 kit\u003c\/strong\u003e includes the versatile FE 28-60mm f\/4-5.6 lens and delivers 4K 120p video, 15+ stops of dynamic range, AI-powered autofocus, and 5-axis stabilisation — all in a dust- and moisture-resistant body built for creators on the move.\u003c\/p\u003e\n\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003e12.1MP full-frame Exmor R CMOS sensor\u003c\/strong\u003e with BIONZ XR processor and dedicated AI unit\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eISO 80–102,400\u003c\/strong\u003e (extended to 409,600) for exceptional low-light performance\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e4K 120p \u0026amp; Full HD 240p\u003c\/strong\u003e — 10-bit 4:2:2 internal recording up to 600 Mb\/s\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e5-axis optical image stabilisation\u003c\/strong\u003e with Dynamic Active Mode for handheld and walking shots\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAI-based auto-framing\u003c\/strong\u003e with Real-Time Eye AF, Face Priority AE, and Multi-Face Recognition\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOne-touch Cinematic Vlog setting\u003c\/strong\u003e — set aspect ratio, frame rate, look, and AF in one screen\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eS-Cinetone \u0026amp; S-Log3\/S-Gamut3\u003c\/strong\u003e colour profiles for professional post-production flexibility\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eProduct Showcase Setting\u003c\/strong\u003e for seamless AF switching between subject and product\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eUSB-C webcam \u0026amp; streaming\u003c\/strong\u003e — output up to 4K30 via UVC\/UAC for live broadcasts\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVari-angle touchscreen LCD\u003c\/strong\u003e for front-facing vlogging, high and low angle shooting\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eIncluded: Sony FE 28-60mm f\/4-5.6 lens\u003c\/strong\u003e — retractable, dust- and moisture-resistant, fast linear AF\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eSensor: 12.1MP full-frame (35.6 x 23.8mm) back-illuminated Exmor R CMOS\u003c\/li\u003e\n  \u003cli\u003eProcessor: BIONZ XR + dedicated AI processing unit\u003c\/li\u003e\n  \u003cli\u003eISO Range: 80–102,400 (extended: 80–409,600)\u003c\/li\u003e\n  \u003cli\u003eVideo: 4K 120p \/ FHD 240p, 10-bit 4:2:2, up to 600 Mb\/s (XAVC S-I)\u003c\/li\u003e\n  \u003cli\u003eStabilisation: 5-axis optical + Dynamic Active Mode (electronic)\u003c\/li\u003e\n  \u003cli\u003eAutofocus: Fast Hybrid AF with Eye AF, Face AF, AI subject tracking\u003c\/li\u003e\n  \u003cli\u003eDisplay: Vari-angle touchscreen LCD\u003c\/li\u003e\n  \u003cli\u003eAudio: 3-capsule internal mic, 3.5mm mic \u0026amp; 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-4 EV low-light AF\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI Real-Time Recognition AF\u003c\/strong\u003e — humans, animals, birds, insects, vehicles \u0026amp; aircraft\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Breathing Compensation\u003c\/strong\u003e for smooth video focus transitions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e9.44m-dot QXGA OLED EVF\u003c\/strong\u003e (0.9x, 120fps) — highest resolution EVF in its class\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3.2\" 2.1m-dot 4-axis multi-angle touchscreen\u003c\/strong\u003e with DCI-P3 wide gamut\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual CFexpress Type A \/ SD card slots\u003c\/strong\u003e (both UHS-II compatible)\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensor:\u003c\/strong\u003e 61MP full-frame Exmor R BSI CMOS\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessor:\u003c\/strong\u003e BIONZ XR + AI Processing Unit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContinuous Shooting:\u003c\/strong\u003e 10fps with AF\/AE\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISO Range:\u003c\/strong\u003e 100–32000 (expandable 50–102400)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVideo:\u003c\/strong\u003e 8K\/24p; 4K\/60p 10-bit; FHD\/120p; 16-bit RAW HDMI; no time limit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStabilization:\u003c\/strong\u003e 5-axis IBIS, 8 stops + Active IS\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus:\u003c\/strong\u003e 693 phase-detection points, -4 EV\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEVF:\u003c\/strong\u003e 9.44m-dot QXGA OLED, 0.9x, 120fps\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLCD:\u003c\/strong\u003e 3.2\" 2.1m-dot 4-axis multi-angle touchscreen\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCard Slots:\u003c\/strong\u003e Dual CFexpress Type A \/ SD (UHS-II)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnectivity:\u003c\/strong\u003e Wi-Fi (2.4\/5GHz), Bluetooth, NFC, USB-C 3.2, full-size HDMI, 3.5mm mic\/headphone\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.85kg\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSony Alpha A7R V Camera Body\u003c\/li\u003e\n\u003cli\u003eNP-FZ100 rechargeable battery \u0026amp; charger\u003c\/li\u003e\n\u003cli\u003eShoulder strap\u003c\/li\u003e\n\u003cli\u003eBody cap\u003c\/li\u003e\n\u003cli\u003eUSB-C cable\u003c\/li\u003e\n\u003cli\u003eUser manual\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Buy from Foto Discount World\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthorized South African Sony dealer\u003c\/strong\u003e — guaranteed authentic product\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShips in 5–7 business days\u003c\/strong\u003e from supplier stock\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExpert photography support\u003c\/strong\u003e from a specialist team\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompetitive pricing\u003c\/strong\u003e with current specials available\u003c\/li\u003e\n\u003cli\u003eContact us: \u003cstrong\u003e012 548 5651\u003c\/strong\u003e or \u003cstrong\u003esales@fotodiscountworld.co.za\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51685030002986,"sku":"CAMSOILA7RM5","price":94389.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/sony-a7rv.jpg?v=1781057571"},{"product_id":"sony-alpha-a7-iv-camera-28-70mm-mirrorless-camera-kit","title":"Sony Alpha a7 IV + 28-70mm","description":"\u003ch1\u003eSony Alpha A7 IV Camera + 28-70mm Mirrorless Camera Kit\u003c\/h1\u003e\u003cp\u003eThe \u003cstrong\u003eSony Alpha A7 IV\u003c\/strong\u003e is the ultimate hybrid full-frame mirrorless camera for photographers and filmmakers. Paired with the \u003cstrong\u003eFE 28-70mm f\/3.5-5.6 OSS lens\u003c\/strong\u003e, this kit delivers a \u003cstrong\u003e33MP Exmor R BSI CMOS sensor\u003c\/strong\u003e, \u003cstrong\u003eBIONZ XR processor\u003c\/strong\u003e, \u003cstrong\u003e4K\/60p 10-bit video\u003c\/strong\u003e, \u003cstrong\u003e5.5-stop IBIS\u003c\/strong\u003e, and \u003cstrong\u003eAI-powered autofocus\u003c\/strong\u003e — all in a weather-sealed body ready for any shooting situation.\u003c\/p\u003e\u003ch2\u003eKey Features\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e33MP full-frame Exmor R BSI CMOS sensor\u003c\/strong\u003e — ISO 100–51200; ~15-stop dynamic range\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e10fps continuous shooting\u003c\/strong\u003e with AF\/AE; up to 828 consecutive RAW+JPEG frames\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4K\/30p full-frame\u003c\/strong\u003e (7K oversampled) + \u003cstrong\u003e4K\/60p Super35\u003c\/strong\u003e in 10-bit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e10-bit XAVC HS \u0026amp; XAVC S-I\u003c\/strong\u003e codecs; no recording time limit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eS-Log3, S-Cinetone \u0026amp; HLG\u003c\/strong\u003e for cinematic colour grading\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5.5-stop 5-axis SteadyShot INSIDE IBIS\u003c\/strong\u003e + Active IS mode for video\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e759 phase-detection AF points\u003c\/strong\u003e covering 94% of frame; -4 EV low-light AF\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal-Time Eye AF\u003c\/strong\u003e for humans, animals \u0026amp; birds in stills and video\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Breathing Compensation\u003c\/strong\u003e for smooth video focus transitions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3.68m-dot OLED EVF\u003c\/strong\u003e (0.78x, 120fps) + 3.0\" vari-angle touchscreen LCD\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull-size HDMI + USB-C\u003c\/strong\u003e (3.2 Gen 2) tethering, charging \u0026amp; live streaming\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFE 28-70mm f\/3.5-5.6 OSS\u003c\/strong\u003e — compact full-frame standard zoom with optical IS\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensor:\u003c\/strong\u003e 33MP full-frame Exmor R BSI CMOS\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessor:\u003c\/strong\u003e BIONZ XR\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContinuous Shooting:\u003c\/strong\u003e 10fps (mechanical \u0026amp; electronic)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISO Range:\u003c\/strong\u003e 100–51200 (expandable 50–204800)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVideo:\u003c\/strong\u003e 4K\/60p Super35; 4K\/30p full-frame 10-bit; FHD\/120p; no time limit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStabilization:\u003c\/strong\u003e 5-axis IBIS, 5.5 stops + Active IS\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus:\u003c\/strong\u003e 759 phase-detection points, -4 EV\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEVF:\u003c\/strong\u003e 3.68m-dot OLED, 0.78x, 120fps\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLCD:\u003c\/strong\u003e 3.0\" 1.03m-dot vari-angle touchscreen\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens:\u003c\/strong\u003e FE 28-70mm f\/3.5-5.6 OSS\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnectivity:\u003c\/strong\u003e Wi-Fi (2.4\/5GHz), Bluetooth, USB-C, full-size HDMI, 3.5mm mic\/headphone\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.95kg (kit)\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSony Alpha A7 IV Camera Body\u003c\/li\u003e\n\u003cli\u003eFE 28-70mm f\/3.5-5.6 OSS Lens\u003c\/li\u003e\n\u003cli\u003eNP-FZ100 rechargeable battery \u0026amp; charger\u003c\/li\u003e\n\u003cli\u003eShoulder strap\u003c\/li\u003e\n\u003cli\u003eBody cap \u0026amp; rear lens cap\u003c\/li\u003e\n\u003cli\u003eUSB-C cable\u003c\/li\u003e\n\u003cli\u003eUser manual\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Buy from Foto Discount World\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthorized South African Sony dealer\u003c\/strong\u003e — guaranteed authentic product\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShips in 5–7 business days\u003c\/strong\u003e from supplier stock\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExpert photography support\u003c\/strong\u003e from a specialist team\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompetitive pricing\u003c\/strong\u003e with current specials available\u003c\/li\u003e\n\u003cli\u003eContact us: \u003cstrong\u003e012 548 5651\u003c\/strong\u003e or \u003cstrong\u003esales@fotodiscountworld.co.za\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51685031969066,"sku":"CAMSOILA7M4K","price":57689.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/sony-a7iv-28-70.jpg?v=1781057623"},{"product_id":"sony-fx30-with-xlr-handle-unit-digital-cinema-camera","title":"Sony FX30 Camera Body + Handle","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSony FX30\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eYour Ticket to Cinema Mastery\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eLeveraging the power of a newly-developed APS-C sensor, the Sony FX30 provides everyday content creators and aspiring filmmakers with a powerful, yet accessible cinema camera with which to push their cinematic journey to new heights. It blends an imaging pipeline designed for cinematic capture with a comprehensive feature set and intuitive operation to create a complete system for all levels of filmmaking.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eCinematic Expression\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003e26MP APS-C\/Super 35mm Exmor R BSI CMOS Sensor\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eThe FX30's advanced imaging system is on par with other options in Sony's Cinema Line—capturing detailed 10-bit UHD 4K imagery at up to 120 fps—giving it specs fitting a true cinema camera. The newly-developed 26MP APS-C Exmor R CMOS sensor and BIONZ XR processor are able to create high-quality 4K images with the Super 35mm (16:9) area. This system is capable of capturing 14+ stops of dynamic range and benefits from Dual Base ISO architecture to improve low-light performance.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eHigh-sensitivity recording at up to ISO 32000 and Dual Base ISO (800\/2500).\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWhen using S-Log3, the FX30 can capture 14+ stops of dynamic range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRecord in 10-bit 4:2:2 using advanced XAVC HS and XAVC S-I formats.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFull pixel readout from the 6K sensor creates high-quality UHD 4K video at up to 60 fps.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHigh-speed shooting is possible in 4K at up to 120 fps with a 1.6x crop and in Full HD up to 240 fps.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe HDMI output supports 16-bit raw video to select, separately available recorders.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eProfessional Picture Control\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eFilmmakers will be able to capture images that are immediately ready to publish for projects with fast turnarounds or opt for maximum quality and flexibility in post thanks to a wide array of picture control options:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eS-Cinetone uses the same color science as Sony's advanced cinema cameras, including the VENICE line, with natural midtones, soft colors, and smooth highlight roll-off.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePicture Profiles, such as S-Log3 and HLG, will capture images with expanded dynamic range and flexibility for editors.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eUp to 16 user-created LUTs and three presets can be set for accurately monitoring footage or previewing a specific look during shooting. These can be applied to the camera's monitor or EVF as well as the HDMI output.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eOperation for All Levels\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional features will help ensure beginners to professionals can make the most of the FX30. This includes three log shooting modes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFlexible ISO uses standard ISO settings for simple operation and the greatest flexibility.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCine EI ensures maximum dynamic range capture by recording at a manually selected base ISO setting and applying adjustments to metadata for monitoring and post-production.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCine EI quick will automatically switch between the two base ISO settings for easier operation and great quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eIntuitive Operation and Controls\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eFast Hybrid AF\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eEnjoy high-speed and highly accurate autofocus performance in every mode, including 4K up to 120 fps, using an advanced Fast Hybrid AF system that uses 495 points (759 points in Photo mode) spread across 90% of the image sensor.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eReal-time Eye AF and Real-time Tracking will track the eyes of humans and animals.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAF Assist function will automatically switch to manual focus with a turn of the lens' focus ring.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFocus Map makes it easier to visualize the region of focus in your scene\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003e5-Axis In-Body Image Stabilization\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eSony has equipped the FX30 with a 5-axis in-body image stabilization system that will help create smooth imagery even when working handheld. An Active Mode is available that blends optical systems with digital optimizations to capture ultra-smooth footage. The FX30 can also record gyro movement when the optical stabilizers are turned off, which can be used in post to create a stable shot.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eComprehensive Feature Set\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003ePlenty of Sony's cinema features have found their way into the FX30:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eBreathing compensation works with select lenses in 4K up to 60p in camera or up to 120p using Catalyst software after recording.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTimecode sync input with optional VMC-BNCM1 Timecode Adapter Cable\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTally lights for an easy indication that the camera is recording.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSony FX30\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eCatalyst Browse and Prepare Integration\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch5 class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eThe FX30 records a comprehensive array of metadata that can be read and used for advanced post-production work using Sony's Catalyst Browse and Prepare software.\u003c\/strong\u003e\u003c\/h5\u003e\n\u003ch3 class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eMetadata recorded includes:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ch5\u003e\u003cstrong\u003eEmbedded LUT and Exposure Index (EI) data.\u003c\/strong\u003e\u003c\/h5\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch5\u003e\u003cstrong\u003eGyro and lens stabilization metadata to further reduce camera shake.\u003c\/strong\u003e\u003c\/h5\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch5\u003e\u003cstrong\u003eBreathing compensation can be manually controlled and adjusted.\u003c\/strong\u003e\u003c\/h5\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch5\u003e\u003cstrong\u003eCamera rotation metadata will ensure the footage is displayed as intended.\u003c\/strong\u003e\u003c\/h5\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch5\u003e\u003cstrong\u003eShot marks can be added to clips during or after recording for reference\u003c\/strong\u003e\u003c\/h5\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eErgonomic Form for Solo Operation\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eLightweight and compact, the FX30 (in a design that matches the FX3) offers users the ability to shoot without needing a cage. Users can also enjoy smooth handheld footage thanks to a 5-axis in-body image stabilization system.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe body features multiple threaded mounting points that are ideal for accessories and a Multi Interface Shoe that supports advanced accessories. Additionally, an integrated fan ensures reliable performance during extended takes.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eLightweight body weighs just 1.2 lb.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDedicated zoom rocker.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFully customizable button layout.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFive 1\/4\"-20 threaded mounting points for accessories.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMulti Interface Shoe supports advanced accessories.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eActive cooling fan permits uninterrupted shooting during extended takes.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSporting a matching design to the FX3, the FX30 can use many of the same accessories, such as cages, without any modifications required.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eA Plethora of Connectivity Options\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe FX30 is equipped with a wide array of connections to ensure maximum customization and flexibility on set:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFull-size HDMI output features clean output up to 4K 60p as well as 16-bit raw video.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAudio is supported on the body with a 3.5mm headphone output and a 3.5mm microphone input.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eUSB-C connection can be used for high-speed data transfer or for powering the camera.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMulti-Terminal (Micro-USB) supports various accessories, such as remotes, for expanded functionality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTimecode sync is available through the use of the separately available VMC-BNCM1 Timecode Adapter Cable.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMulti Interface Shoe supports advanced accessories, including the included XLR Handle Unit.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eMedia Options\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eFor recording high-bitrate footage at high frame rates the FX30 uses an advanced, versatile set of media slots. The camera features dual CFexpress Type A\/SD card slots, allowing users to select between different media types for different situations. CFexpress Type A has ultra-fast speeds that can be used for the FX30's most advanced recording functions while SD cards are often more common and still have great speed and high capacities.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eAdvanced Audio Recording\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eThis version comes with a detachable XLR Handle Unit that offers two XLR\/TRS combo inputs for using professional audio equipment. The handle features a microphone mount, physical audio controls, and three 1\/4\"-20 threads for attaching accessories. It also securely mounts to the FX30 via the Multi Interface Shoe and a pair of screws.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eErgonomic handheld operation of the camera.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTwo XLR\/TRS combo inputs and one 3.5mm stereo input.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eUp to four channels of audio can be recorded.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThree 1\/4\"-20 accessory mounting threads.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePhysical dials and switches for adjusting gain and other audio settings.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eClamping microphone mount is ideal for optional camera-mounted shotgun mics.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eUpdated Menu System\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe FX30 benefits from a tweaked control menu that makes it more intuitive to operate:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eThe main menu provides a quick view of all your most important video settings, including Picture Profile, recording format, white balance, aperture, ISO, and more.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe shooting screen relocates the information on settings and status icons to the edges of the screen so that the image remains clear.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51685032263978,"sku":"CAMSOILMEFX30","price":39789.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/sony-fx30.jpg?v=1781057646"},{"product_id":"sony-alpha-a7-iii-mirrorless-camera-body","title":"Sony Alpha A7 III","description":"\u003ch1\u003eSony Alpha A7 III Mirrorless Camera Body\u003c\/h1\u003e\u003cp\u003eThe \u003cstrong\u003eSony Alpha A7 III\u003c\/strong\u003e is a full-frame mirrorless camera that delivers exceptional all-round performance for photographers and videographers. Built around a \u003cstrong\u003e24.2MP Exmor R BSI CMOS sensor\u003c\/strong\u003e and \u003cstrong\u003eBIONZ X processor\u003c\/strong\u003e, it offers \u003cstrong\u003e10fps continuous shooting\u003c\/strong\u003e, \u003cstrong\u003e4K\/30p video\u003c\/strong\u003e, \u003cstrong\u003e5-axis IBIS\u003c\/strong\u003e, and a \u003cstrong\u003e693-point Fast Hybrid AF system\u003c\/strong\u003e — all in a weather-sealed magnesium alloy body with dual card slots and a 710-shot battery life.\u003c\/p\u003e\u003ch2\u003eKey Features\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e24.2MP full-frame Exmor R BSI CMOS sensor\u003c\/strong\u003e — ISO 100–51200 (expandable to 204800)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e10fps continuous shooting\u003c\/strong\u003e with full AF\/AE for up to 177 frames; 8fps in live view\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e15-stop dynamic range\u003c\/strong\u003e at low sensitivity values\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4K\/30p UHD video\u003c\/strong\u003e with 2.4x oversampling and full pixel readout\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFHD\/120p slow motion\u003c\/strong\u003e (4x\/5x) + S-Log2\/3 \u0026amp; HLG for cinematic grading\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5-axis SteadyShot INSIDE IBIS\u003c\/strong\u003e — 5-stop compensation for stills and video\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e693 phase-detection AF points\u003c\/strong\u003e covering 93% of frame + 425 contrast-detection areas\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEye AF\u003c\/strong\u003e for portraits in AF-S and AF-C modes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLock-on AF \u0026amp; Real-Time Tracking\u003c\/strong\u003e for moving subjects\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e2.36m-dot OLED EVF\u003c\/strong\u003e (0.78x) + 3.0\" tilting touchscreen LCD\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual SD card slots\u003c\/strong\u003e (one UHS-II) for flexible file management\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWi-Fi, NFC \u0026amp; Bluetooth\u003c\/strong\u003e + USB-C tethering and charging\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensor:\u003c\/strong\u003e 24.2MP full-frame Exmor R BSI CMOS\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessor:\u003c\/strong\u003e BIONZ X + front-end LSI\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContinuous Shooting:\u003c\/strong\u003e 10fps (mechanical\/electronic); 8fps (live view)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISO Range:\u003c\/strong\u003e 100–51200 (expandable 50–204800)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVideo:\u003c\/strong\u003e 4K\/30p (2.4x oversampled); FHD\/120p; S-Log2\/3; HLG\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStabilization:\u003c\/strong\u003e 5-axis SteadyShot INSIDE, 5 stops\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus:\u003c\/strong\u003e 693 phase-detection + 425 contrast-detection points\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEVF:\u003c\/strong\u003e 2.36m-dot OLED, 0.78x magnification\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLCD:\u003c\/strong\u003e 3.0\" 922k-dot tilting touchscreen\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBattery Life:\u003c\/strong\u003e ~710 shots per charge (NP-FZ100)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnectivity:\u003c\/strong\u003e Wi-Fi, NFC, Bluetooth, USB-C, Micro-USB, HDMI\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.65kg\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSony Alpha A7 III Camera Body\u003c\/li\u003e\n\u003cli\u003eNP-FZ100 rechargeable battery \u0026amp; charger\u003c\/li\u003e\n\u003cli\u003eShoulder strap\u003c\/li\u003e\n\u003cli\u003eBody cap\u003c\/li\u003e\n\u003cli\u003eUSB-C cable\u003c\/li\u003e\n\u003cli\u003eUser manual\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Buy from Foto Discount World\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthorized South African Sony dealer\u003c\/strong\u003e — guaranteed authentic product\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShips in 5–7 business days\u003c\/strong\u003e from supplier stock\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExpert photography support\u003c\/strong\u003e from a specialist team\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompetitive pricing\u003c\/strong\u003e with current specials available\u003c\/li\u003e\n\u003cli\u003eContact us: \u003cstrong\u003e012 548 5651\u003c\/strong\u003e or \u003cstrong\u003esales@fotodiscountworld.co.za\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51685033378090,"sku":"CAMSOILA7M3","price":34789.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/sony-a7iii.jpg?v=1781057677"},{"product_id":"sony-fx30-digital-cinema-camera","title":"Sony FX30 Camera Body","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSony FX30\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eYour Ticket to Cinema Mastery\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eLeveraging the power of a newly-developed APS-C sensor, the Sony FX30 provides everyday content creators and aspiring filmmakers with a powerful, yet accessible cinema camera with which to push their cinematic journey to new heights. It blends an imaging pipeline designed for cinematic capture with a comprehensive feature set and intuitive operation to create a complete system for all levels of filmmaking.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eCinematic Expression\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003e26MP APS-C\/Super 35mm Exmor R BSI CMOS Sensor\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eThe FX30's advanced imaging system is on par with other options in Sony's Cinema Line—capturing detailed 10-bit UHD 4K imagery at up to 120 fps—giving it specs fitting a true cinema camera. The newly-developed 26MP APS-C Exmor R CMOS sensor and BIONZ XR processor are able to create high-quality 4K images with the Super 35mm (16:9) area. This system is capable of capturing 14+ stops of dynamic range and benefits from Dual Base ISO architecture to improve low-light performance.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eHigh-sensitivity recording at up to ISO 32000 and Dual Base ISO (800\/2500).\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWhen using S-Log3, the FX30 can capture 14+ stops of dynamic range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRecord in 10-bit 4:2:2 using advanced XAVC HS and XAVC S-I formats.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFull pixel readout from the 6K sensor creates high-quality UHD 4K video at up to 60 fps.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHigh-speed shooting is possible in 4K at up to 120 fps with a 1.6x crop and in Full HD up to 240 fps.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe HDMI output supports 16-bit raw video to select, separately available recorders.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eProfessional Picture Control\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eFilmmakers will be able to capture images that are immediately ready to publish for projects with fast turnarounds or opt for maximum quality and flexibility in post thanks to a wide array of picture control options:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eS-Cinetone uses the same color science as Sony's advanced cinema cameras, including the VENICE line, with natural midtones, soft colors, and smooth highlight roll-off.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePicture Profiles, such as S-Log3 and HLG, will capture images with expanded dynamic range and flexibility for editors.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eUp to 16 user-created LUTs and three presets can be set for accurately monitoring footage or previewing a specific look during shooting. These can be applied to the camera's monitor or EVF as well as the HDMI output.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eOperation for All Levels\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional features will help ensure beginners to professionals can make the most of the FX30. This includes three log shooting modes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFlexible ISO uses standard ISO settings for simple operation and the greatest flexibility.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCine EI ensures maximum dynamic range capture by recording at a manually selected base ISO setting and applying adjustments to metadata for monitoring and post-production.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCine EI quick will automatically switch between the two base ISO settings for easier operation and great quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eIntuitive Operation and Controls\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eFast Hybrid AF\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eEnjoy high-speed and highly accurate autofocus performance in every mode, including 4K up to 120 fps, using an advanced Fast Hybrid AF system that uses 495 points (759 points in Photo mode) spread across 90% of the image sensor.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eReal-time Eye AF and Real-time Tracking will track the eyes of humans and animals.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAF Assist function will automatically switch to manual focus with a turn of the lens' focus ring.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFocus Map makes it easier to visualize the region of focus in your scene\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003e5-Axis In-Body Image Stabilization\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eSony has equipped the FX30 with a 5-axis in-body image stabilization system that will help create smooth imagery even when working handheld. An Active Mode is available that blends optical systems with digital optimizations to capture ultra-smooth footage. The FX30 can also record gyro movement when the optical stabilizers are turned off, which can be used in post to create a stable shot.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eComprehensive Feature Set\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003ePlenty of Sony's cinema features have found their way into the FX30:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eBreathing compensation works with select lenses in 4K up to 60p in camera or up to 120p using Catalyst software after recording.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTimecode sync input with optional VMC-BNCM1 Timecode Adapter Cable\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTally lights for an easy indication that the camera is recording.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eSony FX30\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eCatalyst Browse and Prepare Integration\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch5 class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eThe FX30 records a comprehensive array of metadata that can be read and used for advanced post-production work using Sony's Catalyst Browse and Prepare software.\u003c\/strong\u003e\u003c\/h5\u003e\n\u003ch3 class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eMetadata recorded includes:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ch5\u003e\u003cstrong\u003eEmbedded LUT and Exposure Index (EI) data.\u003c\/strong\u003e\u003c\/h5\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch5\u003e\u003cstrong\u003eGyro and lens stabilization metadata to further reduce camera shake.\u003c\/strong\u003e\u003c\/h5\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch5\u003e\u003cstrong\u003eBreathing compensation can be manually controlled and adjusted.\u003c\/strong\u003e\u003c\/h5\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch5\u003e\u003cstrong\u003eCamera rotation metadata will ensure the footage is displayed as intended.\u003c\/strong\u003e\u003c\/h5\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch5\u003e\u003cstrong\u003eShot marks can be added to clips during or after recording for reference\u003c\/strong\u003e\u003c\/h5\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eErgonomic Form for Solo Operation\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eLightweight and compact, the FX30 (in a design that matches the FX3) offers users the ability to shoot without needing a cage. Users can also enjoy smooth handheld footage thanks to a 5-axis in-body image stabilization system.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe body features multiple threaded mounting points that are ideal for accessories and a Multi Interface Shoe that supports advanced accessories. Additionally, an integrated fan ensures reliable performance during extended takes.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eLightweight body weighs just 1.2 lb.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDedicated zoom rocker.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFully customizable button layout.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFive 1\/4\"-20 threaded mounting points for accessories.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMulti Interface Shoe supports advanced accessories.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eActive cooling fan permits uninterrupted shooting during extended takes.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSporting a matching design to the FX3, the FX30 can use many of the same accessories, such as cages, without any modifications required.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eA Plethora of Connectivity Options\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe FX30 is equipped with a wide array of connections to ensure maximum customization and flexibility on set:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFull-size HDMI output features clean output up to 4K 60p as well as 16-bit raw video.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAudio is supported on the body with a 3.5mm headphone output and a 3.5mm microphone input.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eUSB-C connection can be used for high-speed data transfer or for powering the camera.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMulti-Terminal (Micro-USB) supports various accessories, such as remotes, for expanded functionality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTimecode sync is available through the use of the separately available VMC-BNCM1 Timecode Adapter Cable.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMulti Interface Shoe supports advanced accessories, including the included XLR Handle Unit.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eMedia Options\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eFor recording high-bitrate footage at high frame rates the FX30 uses an advanced, versatile set of media slots. The camera features dual CFexpress Type A\/SD card slots, allowing users to select between different media types for different situations. CFexpress Type A has ultra-fast speeds that can be used for the FX30's most advanced recording functions while SD cards are often more common and still have great speed and high capacities.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eAdvanced Audio Recording\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eThis version comes with a detachable XLR Handle Unit that offers two XLR\/TRS combo inputs for using professional audio equipment. The handle features a microphone mount, physical audio controls, and three 1\/4\"-20 threads for attaching accessories. It also securely mounts to the FX30 via the Multi Interface Shoe and a pair of screws.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eErgonomic handheld operation of the camera.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTwo XLR\/TRS combo inputs and one 3.5mm stereo input.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eUp to four channels of audio can be recorded.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThree 1\/4\"-20 accessory mounting threads.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePhysical dials and switches for adjusting gain and other audio settings.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eClamping microphone mount is ideal for optional camera-mounted shotgun mics.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eUpdated Menu System\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe FX30 benefits from a tweaked control menu that makes it more intuitive to operate:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eThe main menu provides a quick view of all your most important video settings, including Picture Profile, recording format, white balance, aperture, ISO, and more.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe shooting screen relocates the information on settings and status icons to the edges of the screen so that the image remains clear.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51685034197290,"sku":"CAMSOILMEFX30B","price":34789.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/sony-fx30_906a99e6-1be9-456a-9783-099dab8d8a06.jpg?v=1781057696"},{"product_id":"sony-alpha-a6400-with-18-135mm-lens-mirrorless-camera-kit","title":"Sony Alpha a6400 + 18-135mm","description":"\u003ch1\u003eSony Alpha a6400 + 18-135mm Lens Mirrorless Camera Kit\u003c\/h1\u003e\u003cp\u003eThe \u003cstrong\u003eSony Alpha a6400\u003c\/strong\u003e paired with the \u003cstrong\u003eE 18-135mm f\/3.5-5.6 OSS lens\u003c\/strong\u003e is the ultimate travel and all-in-one mirrorless kit. Featuring a \u003cstrong\u003e24.2MP APS-C Exmor CMOS sensor\u003c\/strong\u003e, \u003cstrong\u003e4K\/30p video\u003c\/strong\u003e, \u003cstrong\u003eReal-Time Eye AF\u003c\/strong\u003e, and a versatile \u003cstrong\u003e27–202.5mm equivalent zoom range\u003c\/strong\u003e, this kit covers everything from wide landscapes to medium telephoto portraits — all in a compact, lightweight package.\u003c\/p\u003e\u003ch2\u003eKey Features\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e24.2MP APS-C Exmor CMOS sensor\u003c\/strong\u003e — ISO 100–32000 (expandable to 102400)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e11fps continuous shooting\u003c\/strong\u003e with AF\/AE; 8fps silent shutter; 14-bit RAW\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4K\/30p UHD video\u003c\/strong\u003e with 6K oversampling; S-Log2\/3 \u0026amp; HLG picture profiles\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFHD S\u0026amp;Q mode\u003c\/strong\u003e — 1–120fps for slow motion and time-lapse\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4D FOCUS\u003c\/strong\u003e — 425 phase-detection + 425 contrast-detection points, 0.02s AF\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal-Time Eye AF\u003c\/strong\u003e for humans and animals in stills and video\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLock-on AF \u0026amp; High-density Tracking\u003c\/strong\u003e for fast-moving subjects\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e180° flip-up touchscreen\u003c\/strong\u003e — ideal for vlogging and selfies\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e2.36m-dot OLED EVF\u003c\/strong\u003e for precise eye-level shooting\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eE 18-135mm f\/3.5-5.6 OSS\u003c\/strong\u003e — versatile 27–202.5mm equivalent travel zoom\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical SteadyShot IS\u003c\/strong\u003e on lens + sensor-shift combination for sharper handheld shots\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWi-Fi, NFC \u0026amp; Bluetooth\u003c\/strong\u003e for instant sharing and remote control\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensor:\u003c\/strong\u003e 24.2MP APS-C Exmor CMOS\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessor:\u003c\/strong\u003e BIONZ X\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContinuous Shooting:\u003c\/strong\u003e 11fps (AF\/AE) \/ 8fps (silent)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISO Range:\u003c\/strong\u003e 100–32000 (expandable to 102400)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVideo:\u003c\/strong\u003e 4K\/30p (6K oversampled); FHD S\u0026amp;Q 1–120fps; S-Log2\/3; HLG\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus:\u003c\/strong\u003e 425 phase-detection + 425 contrast-detection points\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEVF:\u003c\/strong\u003e 2.36m-dot OLED Tru-Finder\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLCD:\u003c\/strong\u003e 3.0\" 921.6k-dot tilting touchscreen (180° up \/ 74° down)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens:\u003c\/strong\u003e E 18-135mm f\/3.5-5.6 OSS (27–202.5mm equivalent)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnectivity:\u003c\/strong\u003e Wi-Fi, NFC, Bluetooth, USB, Micro-HDMI, 3.5mm mic\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.55kg (body)\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSony Alpha a6400 Camera Body\u003c\/li\u003e\n\u003cli\u003eE 18-135mm f\/3.5-5.6 OSS Lens\u003c\/li\u003e\n\u003cli\u003eNP-FW50 rechargeable battery \u0026amp; 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4K\/120p no crop; 10-bit 4:2:2\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEVF:\u003c\/strong\u003e 9.44m-dot OLED, 0.90x magnification, 240fps refresh\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLCD:\u003c\/strong\u003e 3.2\" 2.1m-dot 4-axis multi-angle touchscreen\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCard Slots:\u003c\/strong\u003e Dual CFexpress Type A \/ SD (UHS-II)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnectivity:\u003c\/strong\u003e USB 3.2 Gen 2, Ethernet, Wi-Fi, Bluetooth\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBody:\u003c\/strong\u003e Weather-sealed magnesium alloy\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSony Alpha a9 III Camera Body\u003c\/li\u003e\n\u003cli\u003eNP-FZ100 rechargeable battery\u003c\/li\u003e\n\u003cli\u003eBC-QZ1 battery charger\u003c\/li\u003e\n\u003cli\u003eShoulder strap\u003c\/li\u003e\n\u003cli\u003eBody cap\u003c\/li\u003e\n\u003cli\u003eUSB-C cable\u003c\/li\u003e\n\u003cli\u003eUser manual\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Buy from Foto Discount World\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthorized South African Sony dealer\u003c\/strong\u003e — guaranteed authentic product\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePre-order available\u003c\/strong\u003e on this high-demand flagship camera\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExpert photography support\u003c\/strong\u003e from a specialist team\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast dispatch\u003c\/strong\u003e on confirmed stock\u003c\/li\u003e\n\u003cli\u003eContact us: \u003cstrong\u003e012 548 5651\u003c\/strong\u003e or \u003cstrong\u003esales@fotodiscountworld.co.za\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51685049893162,"sku":"CAMSOILA9M3","price":142089.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/sony-a9iii.jpg?v=1781058288"},{"product_id":"sony-alpha-a6700-16-50mm-lens-mirrorless-camera-kit","title":"Sony Alpha a6700 + E PZ 16-50mm","description":"\u003ch1\u003eSony Alpha a6700 + 16-50mm Mirrorless Camera Kit – 26MP APS-C \u0026amp; 4K 120fps\u003c\/h1\u003e\u003cp\u003eThe \u003cstrong\u003eSony Alpha a6700 + E PZ 16-50mm f\/3.5-5.6 OSS Mirrorless Camera Kit\u003c\/strong\u003e is Sony’s most powerful APS-C mirrorless camera paired with the ultimate compact travel zoom. The \u003cstrong\u003ea6700\u003c\/strong\u003e combines a 26MP back-illuminated Exmor R CMOS sensor and BIONZ XR processor — the same found in the Cinema Line FX30 — with an AI Processing Unit for 759-point phase detection AF, 5-axis IBIS, 4K 120fps 10-bit 4:2:2 video with 6K oversampling, S-Log3, S-Cinetone, and AI-enhanced subject tracking. Paired with the retractable \u003cstrong\u003eE PZ 16-50mm OSS power zoom lens\u003c\/strong\u003e (24–75mm equiv.), this kit is the definitive APS-C package for photographers and content creators.\u003c\/p\u003e\u003ch2\u003eKey Features\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e26MP APS-C back-illuminated Exmor R CMOS sensor with BIONZ XR processor — same as Cinema Line FX30\u003c\/li\u003e\n\u003cli\u003e4K 120fps 10-bit 4:2:2 (6K oversampled); Full HD 240fps; S-Log3, S-Cinetone, 14+ stops DR\u003c\/li\u003e\n\u003cli\u003e759-point phase detection AF (stills); 495-point (video); AI subject recognition and Real-Time Tracking\u003c\/li\u003e\n\u003cli\u003e5-axis pixel-level IBIS with AI Processing Unit for improved lens-body communication\u003c\/li\u003e\n\u003cli\u003e11fps continuous shooting; ISO 100–32000 (expandable to 50–102400)\u003c\/li\u003e\n\u003cli\u003eAI-enhanced auto-framing for video — auto-crops to keep subject prominent in frame\u003c\/li\u003e\n\u003cli\u003eFocus bracketing (up to 299 images); focus breathing compensation; focus peaking\u003c\/li\u003e\n\u003cli\u003e3.0\" vari-angle 1.03m-dot touchscreen LCD; 2.36m-dot OLED EVF at 120fps\u003c\/li\u003e\n\u003cli\u003e3.5mm mic and headphone ports; Multi-Interface Shoe digital audio interface\u003c\/li\u003e\n\u003cli\u003eE PZ 16-50mm OSS — retractable power zoom, OSS stabilisation, 24–75mm equiv.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSensor: 26MP APS-C BSI Exmor R CMOS | Processor: BIONZ XR + AI Processing Unit\u003c\/li\u003e\n\u003cli\u003eISO: 100–32000 (native); expandable 50–102400\u003c\/li\u003e\n\u003cli\u003eContinuous Shooting: 11fps with AF\/AE\u003c\/li\u003e\n\u003cli\u003eVideo: 4K 120fps 10-bit 4:2:2 (6K oversampled); Full HD 240fps; XAVC HS \/ XAVC S-I up to 600 Mb\/s; S-Log3, S-Cinetone, HLG, Creative Looks, LUT support\u003c\/li\u003e\n\u003cli\u003eAutofocus: 759-point PDAF (stills) \/ 495-point (video); AI Real-Time Eye AF; Real-Time Tracking; -3.0 EV low-light AF\u003c\/li\u003e\n\u003cli\u003eIBIS: 5-axis pixel-level optical stabilisation\u003c\/li\u003e\n\u003cli\u003eEVF: 2.36m-dot OLED, 1.07x, 120fps | LCD: 3.0\" vari-angle touchscreen, 1.03m-dot\u003c\/li\u003e\n\u003cli\u003eConnectivity: USB-C (UVC\/UAC streaming, charging), micro-HDMI, Wi-Fi (2.4\/5GHz), Bluetooth, Creators’ Cloud\u003c\/li\u003e\n\u003cli\u003eBattery: NP-FZ100 — approx. 570 shots \/ 120 min video per charge\u003c\/li\u003e\n\u003cli\u003eBuild: Magnesium alloy, dust and moisture sealed\u003c\/li\u003e\n\u003cli\u003eLens: E PZ 16-50mm f\/3.5-5.6 OSS — 24-75mm equiv., power zoom, OSS, 1 ED + 4 aspherical elements, 7-blade diaphragm, retractable\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSony Alpha a6700 Mirrorless Camera Body\u003c\/li\u003e\n\u003cli\u003eSony E PZ 16-50mm f\/3.5-5.6 OSS Lens (Black)\u003c\/li\u003e\n\u003cli\u003eNP-FZ100 Rechargeable Battery\u003c\/li\u003e\n\u003cli\u003eUSB-C Charging Cable\u003c\/li\u003e\n\u003cli\u003eBody Cap and Rear Lens Cap\u003c\/li\u003e\n\u003cli\u003eShoulder Strap\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Buy from Foto Discount World\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eAuthorised Sony retailer in South Africa\u003c\/li\u003e\n\u003cli\u003eUsually ships in 5–7 working days — in stock at supplier\u003c\/li\u003e\n\u003cli\u003eCall 012 548 5651 or email sales@fotodiscountworld.co.za for assistance\u003c\/li\u003e\n\u003cli\u003eTrusted by photographers and content creators across South Africa\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51685062181162,"sku":"CAMSOILA6700K","price":35789.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/sony-a6700-16-50.jpg?v=1781058719"},{"product_id":"sony-alpha-zv-e10-ii-16-50mm-lens-mirrorless-camera-kit","title":"Sony Alpha ZV-E10 II + E PZ 16-50mm OSS II","description":"\u003ch1\u003eSony ZV-E10 II + 16-50mm Mirrorless Camera Kit – 26MP \u0026amp; 4K 60fps Vlogging\u003c\/h1\u003e\u003cp\u003eThe \u003cstrong\u003eSony Alpha ZV-E10 II + 16-50mm Mirrorless Camera Kit\u003c\/strong\u003e is the ultimate \u003cstrong\u003evlogging camera\u003c\/strong\u003e for content creators, YouTubers, and social media influencers. Powered by a 26MP APS-C Exmor R CMOS sensor and BIONZ XR processor — the same found in the flagship a6700 — the ZV-E10 II delivers 4K 60fps video with 5.6K oversampling, 759-point phase detection AF, a 3-capsule directional microphone, and a flip-out touchscreen with vertical orientation support. Paired with the compact \u003cstrong\u003eSony E PZ 16-50mm f\/3.5-5.6 OSS II power zoom lens\u003c\/strong\u003e (24–75mm equiv.), this kit is ready to create from day one.\u003c\/p\u003e\u003ch2\u003eKey Features\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e26MP APS-C Exmor R CMOS sensor with BIONZ XR processor — same as the a6700\u003c\/li\u003e\n\u003cli\u003e4K UHD at 60fps with 5.6K oversampling; Full HD at 120fps; S-Log3, S-Cinetone, 14-stop DR\u003c\/li\u003e\n\u003cli\u003e759-point fast-hybrid phase detection AF with AI subject recognition and Real-Time Eye AF\u003c\/li\u003e\n\u003cli\u003e3-capsule directional microphone with windscreen; 3.5mm mic and headphone ports\u003c\/li\u003e\n\u003cli\u003e3\" flip-out touchscreen LCD with vertical orientation and integrated tally lamp\u003c\/li\u003e\n\u003cli\u003eLive streaming via USB-C or 5GHz Wi-Fi; RTMP, RTMPS, SRT, and UVC webcam support\u003c\/li\u003e\n\u003cli\u003eProduct Showcase, Background Defocus, Cinematic Vlog, and Slow \u0026amp; Quick modes\u003c\/li\u003e\n\u003cli\u003eMulti Interface Shoe with digital audio interface for compatible shoe-mounted mics\u003c\/li\u003e\n\u003cli\u003eNP-FZ100 battery — approx. 610 shots per charge (30% more than predecessor)\u003c\/li\u003e\n\u003cli\u003eE PZ 16-50mm OSS II power zoom lens — retractable, optical stabilisation, AF while zooming\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSensor: 26MP APS-C Exmor R CMOS | Processor: BIONZ XR\u003c\/li\u003e\n\u003cli\u003eISO: 100–32000 (expandable to 102400)\u003c\/li\u003e\n\u003cli\u003eVideo: 4K UHD at 60fps (5.6K oversampled), Full HD at 120fps; XAVC HS \/ XAVC S-I 4:2:2\u003c\/li\u003e\n\u003cli\u003eAutofocus: 759-point phase detection, AI Real-Time Eye AF (human \u0026amp; animal), Real-Time Tracking\u003c\/li\u003e\n\u003cli\u003eLCD: 3\" flip-out touchscreen, 1.04m-dot, vertical orientation support, tally lamp\u003c\/li\u003e\n\u003cli\u003eAudio: 3-capsule directional mic, 3.5mm mic + headphone ports, Multi Interface Shoe\u003c\/li\u003e\n\u003cli\u003eConnectivity: USB-C (streaming, charging, transfer), micro-HDMI, 5GHz Wi-Fi, Bluetooth\u003c\/li\u003e\n\u003cli\u003eBattery: NP-FZ100, approx. 610 shots per charge\u003c\/li\u003e\n\u003cli\u003eLens: E PZ 16-50mm f\/3.5-5.6 OSS II — 24-75mm equiv., power zoom, OSS, 4 aspherical elements\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSony Alpha ZV-E10 II Mirrorless Camera Body\u003c\/li\u003e\n\u003cli\u003eSony E PZ 16-50mm f\/3.5-5.6 OSS II Lens\u003c\/li\u003e\n\u003cli\u003eNP-FZ100 Rechargeable Battery\u003c\/li\u003e\n\u003cli\u003eUSB-C Charging Cable\u003c\/li\u003e\n\u003cli\u003eBody Cap and Rear Lens Cap\u003c\/li\u003e\n\u003cli\u003eShoulder Strap\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Buy from Foto Discount World\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eAuthorised Sony retailer in South Africa\u003c\/li\u003e\n\u003cli\u003eR2,500 store credit available on this item\u003c\/li\u003e\n\u003cli\u003ePre-order service available — call 012 548 5651 or email sales@fotodiscountworld.co.za\u003c\/li\u003e\n\u003cli\u003eTrusted by content creators and photographers across South Africa\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51685077942570,"sku":"CAMSOILZVE10LBM2","price":25889.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/sony-zv-e10ii.jpg5.jpg?v=1781059590"},{"product_id":"sony-fx3-full-frame-cinema-camera","title":"Sony FX3 Full-Frame Cinema Camera","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/shop\/?srsltid=AfmBOooOjCd-3FbF12whyyxmTCs99E8lw-j9xK7zZYTEd2-2LxmIJi7V\"\u003e\u003cstrong\u003eSony FX3 Full-Frame Cinema Camera\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eCinematic Capture in a Compact, Streamlined Form\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eWith a compact design for solo shooters, for travel applications, and to serve as an ideal B cam, the Sony FX3 borrows from both the Cinema Line and Alpha series of cameras to create an optimized portable cinema camera. The FX3 features all the imaging attributes you'd expect from this class but sports a new lightweight, handheld form with a streamlined profile and a \"cage-free\" design offering the ability to secure various accessories directly to the camera body.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eFirmware Update v.2.0\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eWith firmware update 2.0, Sony aligns the FX3 more closely with its Cinema Line workflow. Updates include advanced log shooting choices, including Cine EI options, the ability to import user LUTs, timecode syncing via an optional cable, and an easier-to-operate camera interface.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWhen updating from v.1.01 or earlier:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eNote your chosen settings before updating since the process will initialize the camera and will be unable to read saved settings from v.1.01\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eS-Log2 will no longer be included; you must use S-Log3\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eConnecting to the Imaging Edge Mobile app has been made easier (see Smartphone Registration in the Help Guide); this requires updating the Mobile app to v. 7.7 or later and registering the camera as new.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNote that the NFC one-touch connection function will no longer be available\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eExpressive UHD 4K Video Capture\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eThe FX3's 12.1MP Exmor R BSI CMOS sensor (10.2MP effective in video mode) is paired with a BIONZ XR processor to achieve UHD 4K video capture with internal 10-bit 4:2:2 sampling or 16-bit raw output. The sensor's BSI design heightens clarity and sensitivity, with an expandable ISO 80-409,600 range and greater-than 15-stop dynamic range for working in mixed lighting conditions. Benefitting color and tonal control, the S-Cinetone mode can be used for matching to VENICE, FX9, or FX6 sources, and there is also S-Log3\/2 gamut support and 10-bit HLG for simple HDR productions. The sensor and processor also work together to greatly reduce rolling shutter, and the sensor's design incorporates a Fast Hybrid AF system for intelligent and quick focusing performance and subject tracking.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003e4K Full-Frame CMOS Exmor R Sensor\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eA 12.1MP Exmor R sensor and BIONZ XR processor offer the FX3 true cinematic expression with 10.2MP effective video and 12.1MP stills capture. The full-frame sensor provides shallow depth of field looks, impressive bokeh, and reduced rolling shutter artifacts. A base sensitivity of 80-102,400 expands to a lofty 409,600 for impressive low-light capture, and 15+ stops of dynamic range reproduce the nuances of both spectacular exteriors and carefully lit interior scenes with plenty of allowance for color grading.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eS-Cinetone Color\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eBeautiful skin tone reproduction and a softer-toned look that complements your VENICE, FX9, or FX6 footage are created using the FX3's default S-Cinetone color setting. S-Log-3, S-Gamut3, S-Gamut3.Cine, and 10-bit 4:2:2 support help maintain rich gradation and color matching with the range of Sony Cinema Line cameras, while HLG HDR provides the option of direct HLG playback without the need for grading.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eVideo Recording\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eCapture sharp, detailed images at rates up to 4K 120p with up to 5x slow motion at 24p output. Recording options include the ability to output DCI 4K+ in 16-bit raw over HDMI to compatible recorders while simultaneously recording XAVC 4K and proxies in-camera. Internal 4K recording options include 4:2:2 10-bit color with All-Intra and Long GOP codecs.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eCooling features like a silent fan and a heatsink dissipate warmth to enable uninterrupted recording up to 4K60\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDual SD card slots accept both CFexpress Type A and SDXC cards for easy relay or backup recording\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSuper35 1080p capture at rates up to 240p\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eSteady Focus\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eNow even solo shooters can keep the action in focus thanks to real-time Tracking and Eye autofocus functions made possible by AI-based algorithms plus a simple touchscreen focus function.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSeven choices of AF Transition Speed let you rack focus, and five AF Subject Shift settings enable you to adjust the speed when shifting from a locked-on subject.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast Hybrid AF uses 627 points to cover approximately 89% of the image frame\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eErgonomic Form for Solo Operation\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eThe FX3's cage-free design enables you to mount ¼\"-20 compatible accessories directly on the camera or on the detachable handle, saving you the weight and setup\/breakdown time of a camera cage. The clustered record button, focus and menu controls, and six assignable buttons all help to enable single-handed control, leaving your left hand free for balancing or controlling your lens.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eEasily Viewable Tally Lights\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eTop, front, and rear tally indicators let the operator, talent, and sound person know precisely when the camera is recording, enabling accurately timed movements and dialogue delivery.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eQuality Audio Options\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003ePro audio recording options include:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eA detachable XLR adapter handle with two XLR-1\/4\" TRS combo audio inputs\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA mic holder and a 3.5mm input for adding a microphone\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eUp to 4-channel, 24-bit audio recording\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eRemote Control, Streaming, and Transfers\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eControl your FX3 remotely using the Imaging Edge Mobile or Imaging Edge Desktop apps, and transfer files using Wi-Fi or via a wired USB Type-C connector to let your editor get a jump on post-production. You can also stream your content using your computer and the Imaging Edge Webcam app.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003ePost-Production Stabilization with E-Mount Lenses\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eSony's Catalyst Prepare\/Browse software uses shake metadata to stabilize your image\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAn adjustable balance between shake compensation and image area trimming lets you fine-tune the image\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eImproved FX3 Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eThe FX3 updates the Cinema Line with improvements like comfortable, cage-free handheld operation, a battery runtime 1.6x longer than that of the a7S II, and a USB-PD power option for extended shooting times.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eCommon FX3\/FX6\/a7S III Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eLike the FX6 and the a7S III, the FX3 features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFull-frame, back-illuminated 12.1MP Exmor R CMOS sensor and BIONZ XR processor\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHigh-speed rates of 120p in 4K and 240p in HD\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA dynamic range of 15+ stops\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eShared FX3\/FX6 Attributes\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eAttributes that the FX3 has in common with the larger FX6 camera include:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eS-Cinetone, S-Log3, HLG, and Rec. 709 gamma options\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTally lamps on the front, side, and rear\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAn internal fan to prevent overheating\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eA zoom lever for easy frame adjustments\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eShared FX3\/a7S III Attributes\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003e\u003cstrong\u003eAttributes that the FX3 shares with the a7S III include:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e5-axis in-body image stabilization\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e16-bit raw output via HDMI\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eS-Log2 gamma choice\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e80 to 409,600 ISO range (expanded)\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eWireless Connectivity\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eDual-band 2.4\/5 GHz wireless connectivity\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWired LAN link using the USB Type-C port and a separate adapter\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51685106745642,"sku":"CAMSOILMEFX3","price":94389.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/SONY-FX3-CINE-CAMERA.jpg?v=1781060544"},{"product_id":"sony-alpha-a1-ii-mirrorless-camera-body","title":"Sony Alpha a1 II","description":"\u003ch1\u003eSony Alpha a1 II Mirrorless Camera Body\u003c\/h1\u003e\n\n\u003cp\u003eThe \u003cstrong\u003eSony Alpha a1 II mirrorless camera\u003c\/strong\u003e is Sony’s ultimate professional flagship, combining the highest resolution, speed, and video capabilities in a single body. Built around a \u003cstrong\u003e50MP full-frame stacked BSI CMOS sensor\u003c\/strong\u003e, a dedicated \u003cstrong\u003eAI Processing Unit\u003c\/strong\u003e, and upgraded BIONZ XR processing, the a1 II delivers 30fps continuous shooting, \u003cstrong\u003e8K 30p video\u003c\/strong\u003e, 8.5-stop IBIS, and the most advanced autofocus system Sony has ever produced. Whether you shoot sports, wildlife, fashion, or film, the \u003cstrong\u003eSony a1 II\u003c\/strong\u003e is the definitive professional mirrorless camera available in South Africa at Foto Discount World.\u003c\/p\u003e\n\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003e50MP full-frame stacked BSI CMOS sensor\u003c\/strong\u003e with BIONZ XR + dedicated AI Processing Unit\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e30fps continuous shooting\u003c\/strong\u003e (electronic shutter) with Pre-Capture (up to 1 sec) and Speed Boost\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e8K 30p video\u003c\/strong\u003e (10-bit 4:2:0) and \u003cstrong\u003e4K 120p\u003c\/strong\u003e (10-bit 4:2:2); ProRes RAW via HDMI\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e8.5-stop 5-axis IBIS\u003c\/strong\u003e – 3 stops better than the original a1\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e759-point phase-detection AF\u003c\/strong\u003e covering 92% of frame; 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