Polaroid Now (Black) – Instant Film Camera. A simple and fun camera with a true point-and-shoot ethos, the black Polaroid Now is a modern and up-to-date take on a traditional instant film camera. Intuitive handling pairs with a unique dual lens system for autofocus operation that shifts between a dedicated close-up lens, for working with subjects as close as 1.8′ away, and a distance lens for working with subjects from 2′ to infinity. The camera features a built-in lithium-ion battery, making it compatible with the battery-less i-Type instant film for producing 3.1 x 3.1″ prints; however, it is also compatible with 600-type film if needed. The camera’s design incorporates a bright optical viewfinder, a built-in flash, a self-timer, and double exposure functions, and it has a familiar form factor reminiscent of Polaroid cameras from the 1970s.
Get started in the instant film world with this Polaroid Now Everything Box, which includes a black Polaroid Now instant film camera along with a double pack of color i-Type instant film, giving you 16 exposures to begin shooting.
Capture and keep your everyday moments forever with the Polaroid Now. Our new analog instant camera comes with autofocus to help you catch life as you live it in that iconic Polaroid instant film format. In 7 colors, plus black and white, there’s a Polaroid Now to suit you.
Point, shoot, and keep: it’s that simple with the Polaroid Now. This series is an evolution of the original Polaroid OneStep cameras from the ‘70s that made photography effortless for everyone. The Now takes that simplicity and adds greater creative control, clean design, and vibrant color to make it more than a moment maker — but a life accessory.
Autofocus 2‑lens system
In other words: sharper photos, easily. The Polaroid Now decides which lens is suitable, so you get beautiful portraits in more places, more often — even without the flash.
Built‑in double exposure
Get two frames in the one Polaroid photograph. Dreamy, artistic, and ready to add some drama to your photography.
Sometimes you need proof. Get it with the self-timer. In just one tap, you’ve got 9 seconds to gather your friends and smile.