Fujifilm X-S10 + 15-45mm + 50-230mm

The FUJIFILM X-S10 has a compact design, big feature-set, and is a sleek and versatile mirrorless camera well-suited to walkaround use. Touting capable photo and video features, the X-S10 mixes a portable form factor with the tools needed for everyday content creation.

Featuring the APS-C-sized 26.1MP X-Trans CMOS 4 sensor, the X-S10 supports high-resolution stills shooting, DCI/UHD 4K video at 30 fps, sensitivity from ISO 160-12800, and continuous shooting up to 8 fps with the mechanical shutter. The BSI design of the sensor affords reduced noise and greater overall clarity and is paired with the X-Processor 4 to achieve fast performance and improved responsiveness.

The sensor’s design also enables a hybrid autofocus system that combines 425 phase-detection points with a contrast-detection system for quick and accurate AF performance. Also complementing both stills and video is a 5 stop-effective sensor-shift image stabilization system to reduce the appearance of camera shake with almost any mounted lens.

Fujifilm X-S10 + 15-45mm + 50-230mm

FUJIFILM cameras are well-known for their uniquely intuitive physical designs, and the X-S10 features an updated layout for seamless handling and shooting efficiency, with the most noticeable change being a switch from a conventional shutter speed dial to a mode dial for more general use. The X-S10 also features a bright 2.36m-dot electronic viewfinder and rear 3.0″ 1.04m-dot touchscreen LCD, which uses a vari-angle design to suit working from high, low, and front-facing angles. Additionally, built-in Wi-Fi and Bluetooth enables wireless remote camera control and image sharing to a mobile device.

26.1MP APS-C X-Trans BSI CMOS 4 Sensor and X-Processor 4

Sporting a versatile and proven sensor, the X-S10 features the APS-C-format 26.1MP X-Trans CMOS 4 sensor, which has a back-illuminated design to achieve smooth tonal and color rendering, improved low-light performance, and a wide native sensitivity range of ISO 160-12800. As an X-Trans sensor, it utilizes a randomized pixel array, too, which provides a high degree of image quality and sharpness due to the omission of an optical low-pass filter. Versus conventional pixel patterns, the X-Trans design more closely mimics the organic nature of film in order to produce nuanced colours and tonal transitions, while also reducing moiré and aliasing.

Fujifilm X-S10 + 15-45mm + 50-230mm

The sensor’s design also includes an expanded phase-detection autofocus system, which has 425 selectable points that cover nearly the entire sensor area. This AF system delivers faster, more accurate focusing performance in a variety of lighting conditions down to -6 EV. Complementing the imaging and focusing capabilities is the X-Processor 4, which has a quad-core CPU, and delivers faster, more responsive performance throughout the camera system, including a full-resolution 8 fps shooting rate with the mechanical shutter, 20 fps rate with an electronic shutter, or a 30 fps rate with an electronic shutter and a 1.25x crop.

In-Body Image Stabilization

Built-in 5-axis sensor-shift image stabilization helps to minimize the appearance of camera shake by up to 5 stops. This system works in conjunction with most X Series lenses, including non-stabilized ones, and benefits working with slower shutter speeds and when shooting in difficult lighting conditions. Additionally, 4-axis digital image stabilization can also be used during video recording to further aid in steadying footage, especially when recording handheld.

DCI and UHD 4K Video Recording

In addition to stills, the X-S10 also offers a versatile array of video capabilities, including internal DCI/UHD 4K recording at up to 30 fps and Full HD recording up to 240 fps for ultra slow-motion playback. Greatly benefitting overall video performance, the speed of the X-Processor 4 enables fast read speeds when recording video and helps to reduce rolling shutter distortion when filming moving subjects. Also, a micro-HDMI port enables 10-bit 4:2:2 recording to an optional external recorder for improved quality and the camera features a 3.5mm microphone jack for more advanced audio recording.

Fujifilm X-S10 + 15-45mm + 50-230mm

Body Design

  •  High-resolution 2.36m-dot OLED electronic viewfinder has a 0.62x magnification for bright and clear eye-level viewing.
  •  Vari-angle 3.0″ 1.04m-dot LCD has a touchscreen design for intuitive operation and playback, and the articulating design greatly benefits working from high and low shooting angles. This vari-angle design also means you can close the screen against the camera body, hiding it from view for distraction-free shooting.
  •  Despite the compact design, a large righthand grip enables solid and stable handling for comfortable all-day use.
  •  The top plate incorporates a series of physical controls, including a dedicated exposure mode dial and two additional top dials, for fast, intuitive control over camera and exposure settings.
  •  Rear joystick is available for intuitive selecting and switching of AF points as well as menu navigation and image playback.
  •  Integrated Bluetooth and Wi-Fi connectivity allows for wirelessly sharing images to a mobile device or to use the device to remotely control the camera.
  •  Single SD memory card slot supports up to the UHS-I standard for fast and flexible file storage.
  •  Included NP-W126S battery provides approximately 325 frames per charge.

Fujifilm X-S10 + 15-45mm + 50-230mm

Film Simulation Modes

Taking advantage of FUJIFILM‘s vast history in traditional film-based photography, the X-S10 integrates several Film Simulation modes, which mimic the look and feel of some of FUJIFILM‘s classic film types:

  • Provia: The standard contrast and normal saturation colour transparency film
  • Velvia: High contrast, high colour saturation, and vivid colour transparency film
  • Astia: Subdued contrast and colour saturation with a look that is ideal for portraits
  • Classic Chrome: Delivers muted tones and deep colour reproduction, similar to a dated slide film
  • Classic Neg: Muted contrast but vibrant colours with a vintage filmic feel
  • PRO Neg: Available with both Hi and Std. contrast options, this mimics the punchy-but-natural feeling of their professional-grade colour negative film
  • Eterna: For a cinematic look, this provides a flat colour, low saturation look well-suited to post-production colour grading
  • Eterna Bleach Bypass: Refines the standard Eterna look with a higher key, higher contrast feeling while maintaining the overall desaturated look
  • Acros: Based on the popular B&W film, this monochrome mode has a distinct tonality and graininess and can be used along with Yellow, Red, and Green contrast filter effects
  • B&W: Straightforward and classic black and white effect with Yellow, Red, and Green contrast filter options
  • Sepia: Everyone’s favourite old-timey look mimicking the popular alternative process

In addition to simulating specific film types, a Grain Effect mode is also available to replicate the look of old film photos with an organic textured appearance, which is especially noticeable when printing. Colour Chrome and Colour Chrome Blue effects are also available to deepen colour, tonal response, and gradation with higher saturation colours.

Fujifilm X-S10 + 15-45mm + 50-230mm


  • 26.1MP APS-C X-Trans BSI CMOS 4 Sensor
  • X-Processor 4 Image Processor
  • 5-Axis In-Body Image Stabilization
  • DCI/UHD 4K at 30 fps, Full HD at 240 fps

Additional information

Additional information

Weight 1.4 kg
Dimensions 21.25 × 20.00 × 10.75 cm





Lens Mount       


Camera Format

APS-C (1.5x Crop Factor)


Effective: 24.2 Megapixel

Maximum Resolution   

6000 x 4000

Aspect Ratio     


Sensor Type      


Sensor Size        

23.5 x 15.7 mm

Image File Format          


Image Stabilization        

Digital (Video Only)

Exposure Control

ISO Sensitivity 

Auto, 200 to 12800 (Extended: 100 to 51200)

Shutter Speed  

Mechanical Shutter

1/4000 to 30 Second

1/4000 to 4 Second in Program Mode

0 to 60 Minute in Bulb Mode

Electronic Shutter

1/32000 to 30 Second

1/32000 to 4 Second in Program Mode

Electronic Front Curtain Shutter

1/32000 to 30 Second

1/32000 to 4 Second in Program Mode

0 to 60 Minute in Bulb Mode

Metering Method          

Average, Multiple, Spot

Exposure Modes             

Aperture Priority, Manual, Program, Shutter Priority

Exposure Compensation             

-5 to +5 EV (1/3 EV Steps)

White Balance 

Automatic Scene Recognition, Color Temperature, Custom, Fine, Fluorescent (Cool White), Fluorescent (Daylight), Fluorescent (Warm White), Incandescent, Shade, Underwater

Continuous Shooting    

Up to 8 fps at 24.2 MP

Up to 4 fps at 24.2 MP


2/10-Second Delay


Recording Modes           


UHD 4K (3840 x 2160) at 23.976p/24.00p/25p/29.97p

Full HD (1920 x 1080) at 23.976p/24.00p/25p/29.97p/50p/59.94p

HD (1280 x 720) at 23.976p/24.00p/25p/29.97p/50p/59.94p

1080 x 1080 at 23.976p/24.00p/25p/29.97p/50p/59.94p

720 x 720 at 23.976p/24.00p/25p/29.97p/50p/59.94p

Recording Limit               

Up to 15 Minutes for UHD 4K (3840 x 2160)

Up to 30 Minutes for Full HD (1920 x 1080)

Up to 30 Minutes for HD (1280 x 720)

Video Encoding               


Audio Recording             

Built-In Microphone (Stereo)

Audio File Format          

Linear PCM (Stereo)


Focus Type        

Auto and Manual Focus

Focus Mode      

Continuous-Servo AF (C), Manual Focus (M), Single-Servo AF (S)

Viewfinder and Monitor

Viewfinder Type             

Electronic (OLED)

Viewfinder Size              


Viewfinder Resolution

2,360,000 Dot

Viewfinder Eye Point   

17.5 mm

Viewfinder Coverage   


Viewfinder Magnification          

Approx. 0.62x

Diopter Adjustment      

-4 to +2

Monitor Size     


Monitor Resolution       

2,760,000 Dot

Monitor Type   

Articulating Touchscreen LCD


Built-In Flash    


Guide Number

16.4′ / 5 m at ISO 100

Maximum Sync Speed  

1/180 Second

Dedicated Flash System              


External Flash Connection          

Hot Shoe


Memory Card Slot          

Single Slot: SD/SDHC/SDXC (UHS-I)


USB Type-C (USB 3.1), HDMI D (Micro), 3.5mm Microphone







Operating Temperature

32 to 104°F / 0 to 40°C

Operating Humidity      

10 to 80%



1 x NP-W126S Rechargeable Lithium-Ion, 8.4 VDC, 1260 mAh (Approx. 270 Shots)

Dimensions (W x H x D)               

4.76 x 3.3 x 2.17″ / 121 x 83.7 x 55.1 mm


13.05 oz / 370 g (Body with Battery and Memory)

Kit Lens

Focal Length     

15 to 45mm (35mm Equivalent Focal Length: 23 to 69mm)

Maximum Aperture      

f/3.5 to 5.6

Minimum Aperture       


Angle of View  

86.9° to 35°

Maximum Magnification            


Minimum Focus Distance           

5.12″ / 13 cm

Optical Design 

10 Elements in 9 Groups

Diaphragm Blades          

7, Rounded

Focus Type        


Image Stabilization        


Filter Size           

52 mm (Front)

Dimensions (ø x L)         

2.46 x 1.74″ / 62.6 x 44.2 mm


4.76 oz / 135 g

Packaging Info

Package Weight

2.15 lb

Box Dimensions (LxWxH)           

8.5 x 8 x 4.3″

Shipping & Delivery

Free Delivery On All Small Items In SA

Delivery Charge On Medium And Large Items In SA

Free Delivery On All Items In Gauteng

In-Stock Within 4 Working Days

Backorder Supplier Has Stock Within 8 Working Days

Backorder Supplier Out Of Stock Within 30 Working Days

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