{"product_id":"ricoh-gr-iv-digital-camera","title":"Ricoh GR IV","description":"\u003ch1\u003eRicoh GR IV Digital Camera – 25.7MP APS-C Street Photography Compact\u003c\/h1\u003e\n\n\u003cp\u003eThe \u003cstrong\u003eRicoh GR IV digital camera\u003c\/strong\u003e is the ultimate pocket-sized APS-C compact for street photographers, travellers, and enthusiasts who demand uncompromising image quality. Featuring a new \u003cstrong\u003e25.7MP BSI CMOS sensor\u003c\/strong\u003e, redesigned \u003cstrong\u003e28mm f\/2.8 fixed lens\u003c\/strong\u003e, GR ENGINE 7 processor, and a 6-stop 5-axis Shake Reduction system, the GR IV is faster, sharper, and more capable than ever. With 53GB of internal memory, a dedicated \u003cstrong\u003eGR WORLD app\u003c\/strong\u003e, and ISO up to 204800, this \u003cstrong\u003eRicoh GR IV\u003c\/strong\u003e is the definitive snap shooter — available now in South Africa at Foto Discount World.\u003c\/p\u003e\n\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003e25.7MP APS-C BSI CMOS sensor\u003c\/strong\u003e for exceptional detail and low-noise performance\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGR ENGINE 7 processor\u003c\/strong\u003e – 0.6-sec startup, ISO up to 204800, 14-bit DNG RAW\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRedesigned 28mm f\/2.8 fixed lens\u003c\/strong\u003e with aspherical, HR \u0026amp; low-dispersion elements for razor sharpness\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e6-stop 5-axis Shake Reduction\u003c\/strong\u003e – a major upgrade over the previous 3-axis system\u003c\/li\u003e\n  \u003cli\u003eImproved face\/eye detection AF with \u003cstrong\u003eFull Press Snap\u003c\/strong\u003e for instant decisive-moment shooting\u003c\/li\u003e\n  \u003cli\u003eBuilt-in \u003cstrong\u003e2-stop ND filter\u003c\/strong\u003e and crop modes simulating 35mm and 50mm fields of view\u003c\/li\u003e\n  \u003cli\u003e12 Image Control modes including new \u003cstrong\u003eCinema mode\u003c\/strong\u003e (Yellow\/Green tone)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e53GB internal memory\u003c\/strong\u003e + microSD card slot\u003c\/li\u003e\n  \u003cli\u003eFull HD 1080p video at 60p, 30p, and 24p\u003c\/li\u003e\n  \u003cli\u003eDedicated \u003cstrong\u003eGR WORLD app\u003c\/strong\u003e for wireless control, file transfer, and GPS tagging\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSensor:\u003c\/strong\u003e 25.7MP APS-C BSI CMOS (AA filter-less)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eProcessor:\u003c\/strong\u003e GR ENGINE 7\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eISO Range:\u003c\/strong\u003e Auto to 204800\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLens:\u003c\/strong\u003e 28mm equivalent f\/2.8 fixed prime (7 elements in 5 groups)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStabilisation:\u003c\/strong\u003e 5-axis Shake Reduction, up to 6 stops\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAutofocus:\u003c\/strong\u003e Face\/eye detection, subject tracking, Full Press Snap\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVideo:\u003c\/strong\u003e Full HD 1080p at 60\/30\/24p\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eInternal Memory:\u003c\/strong\u003e 53GB + microSD slot\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLCD:\u003c\/strong\u003e 3.0\", 1.04m-dot air gapless touchscreen\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBattery Life:\u003c\/strong\u003e ~250 shots per charge (DB-120)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConnectivity:\u003c\/strong\u003e Wi-Fi, Bluetooth, USB-C (charging \u0026amp; data)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBuild:\u003c\/strong\u003e Magnesium alloy, slim pocket-friendly body\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eRicoh GR IV Camera\u003c\/li\u003e\n  \u003cli\u003eDB-120 Rechargeable Battery\u003c\/li\u003e\n  \u003cli\u003eUSB-C Cable\u003c\/li\u003e\n  \u003cli\u003eStrap\u003c\/li\u003e\n  \u003cli\u003eLens Cap\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy Buy from Foto Discount World\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOfficial South African stock\u003c\/strong\u003e – genuine Ricoh products, locally sourced\u003c\/li\u003e\n  \u003cli\u003eExpert advice from our \u003cstrong\u003ePretoria store\u003c\/strong\u003e team\u003c\/li\u003e\n  \u003cli\u003eCompetitive pricing with trusted after-sales support\u003c\/li\u003e\n  \u003cli\u003eBrowse our full \u003cstrong\u003eRicoh camera collection\u003c\/strong\u003e for accessories and more\u003c\/li\u003e\n  \u003cli\u003eContact us: \u003cstrong\u003e012 548 5651\u003c\/strong\u003e or \u003cstrong\u003esales@fotodiscountworld.co.za\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51685175329066,"sku":"01552","price":28279.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/RICOH-GR-IV-DIGITAL-CAMERA.jpg?v=1781062371","url":"https:\/\/www.fotodiscountworld.co.za\/products\/ricoh-gr-iv-digital-camera","provider":"Foto Discount World","version":"1.0","type":"link"}