{"product_id":"sigma-50mm-f-1-2-dg-dn-art-lens-for-sony-e","title":"Sigma 50mm f\/1.2 DG DN Art Lens for Sony E","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/shop\/\"\u003e\u003cstrong\u003eSigma 50mm f\/1.2 DG DN Art Lens for Sony E\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eLightweight, Precise \u0026amp; Bright\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eThe lightest in its class and the brightest in Sigma's 50mm prime lineup, the 50mm f\/1.2 DG DN Art Lens for Sony E-mount cameras is a well-designed lens for everyday use. Driven by Sigma's dual HLA (High-response Linear Actuator) motors, this lens delivers quiet and high-speed performance. Simultaneously, this focusing system allows for a more compact design, helping make this lens lighter than its counterparts. This classic focal length paired with an extremely wide f\/1.2 maximum aperture allows users to effortlessly capture a variety of subject matter. Also, there are physical function buttons and switches that improve the lens's overall ease of use as well as its reliability in the field. To reduce ghosting and improve contrast, a super multilayer coating is used on the glass elements.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eImpressively Smooth Bokeh\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cstrong\u003eSporting a f\/1.2 maximum aperture, this 50mm prime lens provides rich and beautiful bokeh. Not only is this a massive benefit for creating more artistic and flattering imagery, but it allows you the ability to capture detailed images in harsh lighting conditions.\u003c\/strong\u003e\u003cstrong\u003eThis lens's rounded 13-blade diaphragm is a first for Sigma and maintains a circular shape, helping create smooth and round bokeh even when stopped down.\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eExceptional Build\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cstrong\u003eConstructed with convenience in mind, the 50mm f\/1.2 is equipped with multiple functions to assist you while shooting. An AFL button is available for maintaining focus on a single distance. Certain camera models allow for customizing the AFL's function.\u003c\/strong\u003e\u003cstrong\u003eThe dust- and splash-resistant lens structure combined with the front lens element's water and oil-repellent coating create a durable overall lens that's reliable in the field.\u003c\/strong\u003e\n\u003cp\u003e\u003cstrong\u003eThe aperture ring is lockable and can be set to click\/de-click depending on your preference.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eAdditional Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eLens construction: 17 elements in 12 groups\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePetal lens hood with locking mechanism\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded 13-blade diaphragm\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWeight: 1.6 lb\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHigh refractive index glass and four aspherical lens elements\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCompatible with AF Assist functions on compatible E-mount cameras\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51685063721258,"sku":"316965","price":27295.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/sigma-50mm-f1.2-sony.jpg?v=1781058816","url":"https:\/\/www.fotodiscountworld.co.za\/products\/sigma-50mm-f-1-2-dg-dn-art-lens-for-sony-e","provider":"Foto Discount World","version":"1.0","type":"link"}