{"product_id":"sigma-50mm-f14-dg-hsm-art-lens-sony-e","title":"Sigma 50mm f\/1.4 DG HSM Art Lens Sony E","description":"\u003cp\u003eThe Sigma 50mm f\/1.4 DG HSM Art Lens for Sony E is a reference-class full-frame standard prime for portraits, street photography, fine art, events and everyday shooting. Its bright f\/1.4 aperture delivers strong low-light performance and beautiful background separation, while the Art-series optical design provides exceptional sharpness and controlled aberrations.\u003c\/p\u003e\u003cp\u003eSLD and aspherical elements support accurate rendering, and the Hyper Sonic Motor provides fast, quiet autofocus for stills and video. The robust metal barrel is built for serious use, while the natural 50mm perspective makes this a versatile lens for people, places and creative work on Sony E-mount mirrorless cameras.\u003c\/p\u003e\u003cp\u003eThe lens is available at Foto Discount World in Pretoria from an authorised Sigma dealer. It includes a minimum 1-year warranty and is delivered nationwide in South Africa within 2–4 business days. Explore the \u003ca href=\"\/collections\/sigma\"\u003eSigma lens collection\u003c\/a\u003e or browse \u003ca href=\"\/collections\/camera-lenses\"\u003ecamera lenses\u003c\/a\u003e for more options.\u003c\/p\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":51684736696618,"sku":"315965","price":16695.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Sigma-50mm-BACK.jpg?v=1781052591","url":"https:\/\/www.fotodiscountworld.co.za\/products\/sigma-50mm-f14-dg-hsm-art-lens-sony-e","provider":"Foto Discount World","version":"1.0","type":"link"}