{"product_id":"sony-alpha-a1-body-mirrorless-camera","title":"Sony Alpha a1","description":"\u003ch1\u003eSony Alpha a1 Mirrorless Camera Body – 50MP Full-Frame Flagship\u003c\/h1\u003e\n\n\u003cp\u003eThe \u003cstrong\u003eSony Alpha a1 mirrorless camera\u003c\/strong\u003e is the ultimate professional full-frame camera — engineered without compromise for sports, wildlife, and cinema professionals who demand the very best. The \u003cstrong\u003eSony a1\u003c\/strong\u003e combines a 50.1MP stacked Exmor RS CMOS sensor with the BIONZ XR processor to deliver 30fps burst shooting at full resolution, 8K 30p video, 4K 120p slow motion, a 759-point Fast Hybrid AF system, and 5.5-stop in-body stabilisation — all in a weather-sealed magnesium alloy body built for the most demanding professional workflows.\u003c\/p\u003e\n\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003e50.1MP full-frame stacked Exmor RS BSI CMOS sensor\u003c\/strong\u003e — 15-stop dynamic range, ISO up to 102,400\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e30fps continuous shooting\u003c\/strong\u003e at full 50.1MP with full AF\/AE — buffer up to 155 compressed RAW frames\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e8K 30p video\u003c\/strong\u003e (8.6K oversampled, 10-bit 4:2:2 XAVC HS) and \u003cstrong\u003e4K 120p\u003c\/strong\u003e with no recording time limit\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e759-point Fast Hybrid AF\u003c\/strong\u003e covering 92% of frame — 120 AF\/AE calculations per second, sensitivity to -6 EV\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eReal-time Eye AF\u003c\/strong\u003e for humans, animals, and dedicated Bird Mode with in-flight tracking\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e5.5-stop 5-axis SteadyShot INSIDE IBIS\u003c\/strong\u003e with Active IS mode for video\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e9.44m-dot QXGA OLED Tru-Finder EVF\u003c\/strong\u003e with 240fps refresh and 0.9x magnification\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDual CFexpress Type A \/ UHS-II SD card slots\u003c\/strong\u003e for flexible file management and overflow recording\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePixel Shift Multi Shooting\u003c\/strong\u003e — composites 16 exposures for ~199MP of detail\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEthernet, Wi-Fi (2.4\/5GHz), Bluetooth, NFC\u003c\/strong\u003e — full professional connectivity and FTP transfer\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eS-Cinetone, S-Log2\/3, HLG, 16-bit RAW HDMI output\u003c\/strong\u003e for cinema-grade colour science\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eSensor: 50.1MP full-frame stacked BSI Exmor RS CMOS\u003c\/li\u003e\n  \u003cli\u003eProcessor: BIONZ XR\u003c\/li\u003e\n  \u003cli\u003eISO Range: 100–102,400 (extended: 50–204,800)\u003c\/li\u003e\n  \u003cli\u003eAutofocus: Fast Hybrid AF, 759 phase-detection + 425 contrast points, 92% coverage\u003c\/li\u003e\n  \u003cli\u003eBurst Rate: 30fps (electronic), 10fps (mechanical)\u003c\/li\u003e\n  \u003cli\u003eVideo: 8K 30p, 4K 120p, FHD 240p; 10-bit 4:2:2 internal; 16-bit RAW HDMI out\u003c\/li\u003e\n  \u003cli\u003eStabilisation: 5-axis IBIS, 5.5-stop effective\u003c\/li\u003e\n  \u003cli\u003eViewfinder: 9.44m-dot QXGA OLED EVF, 0.9x magnification, 240fps\u003c\/li\u003e\n  \u003cli\u003eDisplay: 3.0\" 1.44m-dot tilting touchscreen LCD\u003c\/li\u003e\n  \u003cli\u003eStorage: Dual CFexpress Type A \/ UHS-II SD slots\u003c\/li\u003e\n  \u003cli\u003ePorts: Full-size HDMI A, USB-C 3.2 Gen 1, micro-USB, 3.5mm mic \u0026amp; headphone, PC sync, Ethernet\u003c\/li\u003e\n  \u003cli\u003eConnectivity: Wi-Fi (2.4\/5GHz, 2x2 MIMO), Bluetooth, NFC, Ethernet (1000BASE-T)\u003c\/li\u003e\n  \u003cli\u003eBattery: NP-FZ100 — approx. 430 shots \/ 90 min video (EVF)\u003c\/li\u003e\n  \u003cli\u003eBuild: Magnesium alloy, dust- and moisture-resistant weather sealing\u003c\/li\u003e\n  \u003cli\u003eMount: Sony E-mount (full-frame FE compatible)\u003c\/li\u003e\n  \u003cli\u003eSKU: CAMSOILA1\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eSony Alpha a1 Mirrorless Camera Body\u003c\/li\u003e\n  \u003cli\u003eRechargeable Battery Pack (NP-FZ100)\u003c\/li\u003e\n  \u003cli\u003eBC-QZ1 Battery Charger\u003c\/li\u003e\n  \u003cli\u003eShoulder Strap\u003c\/li\u003e\n  \u003cli\u003eUSB-C Cable\u003c\/li\u003e\n  \u003cli\u003eBody Cap\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy Buy from Foto Discount World\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eAuthorised Sony dealer — genuine product with full manufacturer warranty\u003c\/li\u003e\n  \u003cli\u003eExpert advice from professional photography and videography specialists\u003c\/li\u003e\n  \u003cli\u003eFast nationwide delivery across South Africa\u003c\/li\u003e\n  \u003cli\u003eCompetitive pricing with dedicated after-sales support\u003c\/li\u003e\n  \u003cli\u003eContact us: 012 548 5651 | sales@fotodiscountworld.co.za\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51685022564650,"sku":"CAMSOILA1","price":114289.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/SONY-A1.jpg?v=1781057374","url":"https:\/\/www.fotodiscountworld.co.za\/products\/sony-alpha-a1-body-mirrorless-camera","provider":"Foto Discount World","version":"1.0","type":"link"}