{"product_id":"sony-alpha-a7-iv-camera-28-70mm-mirrorless-camera-kit","title":"Sony Alpha a7 IV + 28-70mm","description":"\u003ch1\u003eSony Alpha A7 IV Camera + 28-70mm Mirrorless Camera Kit\u003c\/h1\u003e\u003cp\u003eThe \u003cstrong\u003eSony Alpha A7 IV\u003c\/strong\u003e is the ultimate hybrid full-frame mirrorless camera for photographers and filmmakers. Paired with the \u003cstrong\u003eFE 28-70mm f\/3.5-5.6 OSS lens\u003c\/strong\u003e, this kit delivers a \u003cstrong\u003e33MP Exmor R BSI CMOS sensor\u003c\/strong\u003e, \u003cstrong\u003eBIONZ XR processor\u003c\/strong\u003e, \u003cstrong\u003e4K\/60p 10-bit video\u003c\/strong\u003e, \u003cstrong\u003e5.5-stop IBIS\u003c\/strong\u003e, and \u003cstrong\u003eAI-powered autofocus\u003c\/strong\u003e — all in a weather-sealed body ready for any shooting situation.\u003c\/p\u003e\u003ch2\u003eKey Features\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e33MP full-frame Exmor R BSI CMOS sensor\u003c\/strong\u003e — ISO 100–51200; ~15-stop dynamic range\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e10fps continuous shooting\u003c\/strong\u003e with AF\/AE; up to 828 consecutive RAW+JPEG frames\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4K\/30p full-frame\u003c\/strong\u003e (7K oversampled) + \u003cstrong\u003e4K\/60p Super35\u003c\/strong\u003e in 10-bit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e10-bit XAVC HS \u0026amp; XAVC S-I\u003c\/strong\u003e codecs; no recording time limit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eS-Log3, S-Cinetone \u0026amp; HLG\u003c\/strong\u003e for cinematic colour grading\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5.5-stop 5-axis SteadyShot INSIDE IBIS\u003c\/strong\u003e + Active IS mode for video\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e759 phase-detection AF points\u003c\/strong\u003e covering 94% of frame; -4 EV low-light AF\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal-Time Eye AF\u003c\/strong\u003e for humans, animals \u0026amp; birds in stills and video\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Breathing Compensation\u003c\/strong\u003e for smooth video focus transitions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3.68m-dot OLED EVF\u003c\/strong\u003e (0.78x, 120fps) + 3.0\" vari-angle touchscreen LCD\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull-size HDMI + USB-C\u003c\/strong\u003e (3.2 Gen 2) tethering, charging \u0026amp; live streaming\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFE 28-70mm f\/3.5-5.6 OSS\u003c\/strong\u003e — compact full-frame standard zoom with optical IS\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensor:\u003c\/strong\u003e 33MP full-frame Exmor R BSI CMOS\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessor:\u003c\/strong\u003e BIONZ XR\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContinuous Shooting:\u003c\/strong\u003e 10fps (mechanical \u0026amp; electronic)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISO Range:\u003c\/strong\u003e 100–51200 (expandable 50–204800)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVideo:\u003c\/strong\u003e 4K\/60p Super35; 4K\/30p full-frame 10-bit; FHD\/120p; no time limit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStabilization:\u003c\/strong\u003e 5-axis IBIS, 5.5 stops + Active IS\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus:\u003c\/strong\u003e 759 phase-detection points, -4 EV\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEVF:\u003c\/strong\u003e 3.68m-dot OLED, 0.78x, 120fps\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLCD:\u003c\/strong\u003e 3.0\" 1.03m-dot vari-angle touchscreen\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens:\u003c\/strong\u003e FE 28-70mm f\/3.5-5.6 OSS\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnectivity:\u003c\/strong\u003e Wi-Fi (2.4\/5GHz), Bluetooth, USB-C, full-size HDMI, 3.5mm mic\/headphone\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.95kg (kit)\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSony Alpha A7 IV Camera Body\u003c\/li\u003e\n\u003cli\u003eFE 28-70mm f\/3.5-5.6 OSS Lens\u003c\/li\u003e\n\u003cli\u003eNP-FZ100 rechargeable battery \u0026amp; charger\u003c\/li\u003e\n\u003cli\u003eShoulder strap\u003c\/li\u003e\n\u003cli\u003eBody cap \u0026amp; rear lens cap\u003c\/li\u003e\n\u003cli\u003eUSB-C cable\u003c\/li\u003e\n\u003cli\u003eUser manual\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Buy from Foto Discount World\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthorized South African Sony dealer\u003c\/strong\u003e — guaranteed authentic product\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShips in 5–7 business days\u003c\/strong\u003e from supplier stock\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExpert photography support\u003c\/strong\u003e from a specialist team\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompetitive pricing\u003c\/strong\u003e with current specials available\u003c\/li\u003e\n\u003cli\u003eContact us: \u003cstrong\u003e012 548 5651\u003c\/strong\u003e or \u003cstrong\u003esales@fotodiscountworld.co.za\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51685031969066,"sku":"CAMSOILA7M4K","price":57689.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/sony-a7iv-28-70.jpg?v=1781057623","url":"https:\/\/www.fotodiscountworld.co.za\/products\/sony-alpha-a7-iv-camera-28-70mm-mirrorless-camera-kit","provider":"Foto Discount World","version":"1.0","type":"link"}