{"product_id":"tiffen-72mm-neutral-density-0-9-camera-lens-filter","title":"Tiffen 72mm Neutral Density 0.9 Filter","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eTiffen 72mm ND\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv\u003e\u003cstrong\u003eThese filters reduce the amount of light passing through the camera lens without changing the color of the scene.  They are especially useful in bright light conditions to help prevent overexposure.  Neutral Density filters also allow proper exposure at a wider lens opening for reduced depth-of-field to highlight a key subject by making the foreground and\/or background out of focus.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eEliminates overly bright, washed-out images\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBalances exposure\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eControls depth-of-field\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAllows slower shutter speeds to produce blurred motion effects\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eTiffen 72mm ND\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe Tiffen 72mm ND 0.9 Filter is a solid ND filter with an 8x filter factor that provides a 3-stop exposure reduction. Its 0.9 density creates a darkening of the entire image, allowing you to photograph with a wider aperture or slower shutter speed than normally required. By slowing your exposure time or increasing your aperture, you are able to control depth of field and convey movement more easily. Neutral density filters do not affect the coloration of the image and are ideal for pairing with other filters.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis filter is made using ColorCore technology, a process that involves laminating the filter substrate between 2 pieces of optical glass, grinding flat to a tolerance of 1\/10,000th of an inch, and then mounting to precision metal rings.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003e0.9 neutral density filter darkens the image, allowing you to photograph with a longer shutter speed or wider aperture than normally required.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eProviding a 3-stop exposure reduction, this filter allows you to control depth of field and convey movement more easily.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eFilter does not affect coloration of the image and is ideal for use with other filters.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eFront filter threads allow for use with other filters.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003ePlastic filter case for storage and transport.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Discount World","offers":[{"title":"Default Title","offer_id":51684550770986,"sku":"72ND9","price":1789.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7541\/0730\/files\/Tiffen_Neutral_Density_ND_b15238c9-57b8-4078-8c65-13ca3676f486.jpg?v=1781051200","url":"https:\/\/www.fotodiscountworld.co.za\/products\/tiffen-72mm-neutral-density-0-9-camera-lens-filter","provider":"Foto Discount World","version":"1.0","type":"link"}