Foto Discount World trading as Foto Digital World is a camera shop, hi fi shop, binocular shop, and tv shop all in one. It was established April 2003 and is a retailer of electronics goods in South Africa. Foto and Hi-Fi World were established in November 2009 and is also a retailer of electronics goods in South Africa. We specialize in Photographic equipment, high end Hi-Fi, TV’s and general appliances. We have grown from a small retail outlet who served the local community to one of the biggest independent outlets in South Africa. We are in the top 4 positions in the independent sector for the majority of our product lines. We have one extended website serving both branches, www.fotodiscountworld.co.za where we serve the majority of South Africa. Our customer base includes the general public, local and provincial government departments, Military Institutions, municipalities, educational institutions and private companies.
Foto Digital World and Foto and Hi Fi World are evolving businesses with new lines being introduced as the electronic market grows. New avenues are explored with the introduction of tablets, e-readers and loads of new innovations in the photographic, hi-fi, TV and appliance markets. We expanded our shop a few years ago to facilitate more lines and products to give the customers a wider range to choose from. Our major brands include Canon, Nikon, Sigma, Tamron, Samsung, LG, Defy, Yamaha and many more. We have now also added the DJI drones and Parrot drones.
Director: Wynand van Niekerk