Photographic and Consumer Electronics Shop


This is a Consumer Electronics and Photographic Shop, Foto Discount World. Wide range of photographic, hi fi, tv and appliances in South Africa available at the best prices.

Photographic and Electronics Shop

Buy Photographic, HiFi, TV and Appliances from Foto Discount World and get the best deals in South Africa. We make sure to keep the best quality electronics in South Africa.

Photographic and Electronics Shop

Foto Discount World is our online Consumer Electronics Shop. We offer Photographic Equipment, Binoculars, Scopes, Hi Fi’s, Tv’s, GPS and Home Appliances for sale. Foto Digital World and Foto and HiFi World trading as the retail shops. The Best Deals Online or In Store Since 2003 + Free Delivery in South Africa.

Photographic and Electronics Shop

We started our first retail shop Foto Digital World in the Kolonnade shopping centre in 2003. We have moved to the Fin Forum Centre just across the street in 2015. Same size just more convenient to our customers.

Photographic and Electronics Shop

Consumer electronics or home electronics are electronic (analog or digital) equipments intended for everyday use, typically in private homes. Consumer electronics include devices used for entertainment (flatscreen TVs, DVD playersvideo gamesremote control cars, etc.), communications (telephonescell phonese-mail-capable laptops, etc.), and home-office activities (e.g., desktop computersprinterspaper shredders, etc.). In British English, they are often called brown goods by producers and sellers, to distinguish them from “white goods” which are meant for housekeeping tasks, such as washing machines and refrigerators.[1][n 1] In the 2010s, this distinction is not always present in large big box consumer electronics stores, such as Best Buy, which sell both entertainment, communication, and home office devices and kitchen appliances such as refrigerators.

Photographic and Electronics Shop

The history of photography has roots in remote antiquity with the discovery of two critical principles, that of the camera obscura image projection and the fact that some substances are visibly altered by exposure to light, as discovered by observation. Apart from a very uncertain process used on the Turin Shroud there are no artifacts or descriptions that indicate that anyone even imagined capturing images with light sensitive materials before the 18th century. Around 1717 Johann Heinrich Schulze captured cut-out letters on a bottle of a light-sensitive slurry, but he apparently never thought of making the results durable. Around 1800 Thomas Wedgwood made the first reliably documented, although unsuccessful attempt at capturing camera images in permanent form. His experiments did produce detailed photograms, but Wedgwood and his associate Humphry Davy found no way to fix these images.

In the mid-1820s, Nicéphore Niépce first managed to fix an image that was captured with a camera, but at least eight hours or even several days of exposure in the camera were required and the earliest results were very crude. Niépce’s associate Louis Daguerre went on to develop the daguerreotype process, the first publicly announced and commercially viable photographic process. The daguerreotype required only minutes of exposure in the camera, and produced clear, finely detailed results. The details were introduced as a gift to the world in 1839, a date generally accepted as the birth year of practical photography.[1][2] The metal-based daguerreotype process soon had some competition from the paper-based calotype negative and salt print processes invented by William Henry Fox Talbot. Subsequent innovations made photography easier and more versatile. New materials reduced the required camera exposure time from minutes to seconds, and eventually to a small fraction of a second; new photographic media were more economical, sensitive or convenient, including roll films for casual use by amateurs. In the mid-20th century, developments made it possible for amateurs to take pictures in natural color as well as in black-and-white.

The commercial introduction of computer-based electronic digital cameras in the 1990s soon revolutionized photography. During the first decade of the 21st century, traditional film-based photochemical methods were increasingly marginalized as the practical advantages of the new technology became widely appreciated and the image quality of moderately priced digital cameras was continually improved. Especially since cameras became a standard feature on smartphones, taking pictures (and instantly publishing them online) has become an ubiquitous everyday practice around the world.

camera is an optical instrument for recording or capturing images, which may be stored locally, transmitted to another location, or both. The images may be individual still photographs or sequences of images constituting videos or movies. The camera is a remote sensingdevice as it senses subjects without any contact . The word camera comes from camera obscura, which means “dark chamber” and is the Latin name of the original device for projecting an image of external reality onto a flat surface. The modern photographic camera evolved from the camera obscura. The functioning of the camera is very similar to the functioning of the human eye. The first permanent photograph was made in 1826 by Joseph Nicéphore Niépce.

Portrait photography or portraiture in photography is a photograph of a person or group of people that captures the personality of the subject by using effective lighting, backdrops, and poses.[1] A portrait picture might be artistic, or it might be clinical, as part of a medical study.[1] Frequently, portraits are commissioned for special occasions, such as weddings or school events.[1] Portraits can serve many purposes, from usage on a personal Web site to display in the lobby of a business.[1]

Fine-art photography is photography created in accordance with the vision of the artist as photographer. Fine art photography stands in contrast to representational photography, such as photojournalism, which provides a documentary visual account of specific subjects and events, literally re-presenting objective reality rather than the subjective intent of the photographer; and commercial photography, the primary focus of which is to advertise products or services.

Digital photography is a form of photography that uses cameras containing arrays of electronic photodetectors to capture images focused by a lens, as opposed to an exposure on photographic film. The captured images are digitized and stored as a computer file ready for further digital processing, viewing, digital publishing or printing.

Until the advent of such technology, photographs were made by exposing light sensitive photographic film and paper, which was processed in liquid chemical solutions to develop and stabilize the image. Digital photographs are typically created solely by computer-based photoelectric and mechanical techniques, without wet bath chemical processing

The first consumer digital cameras were marketed in the late 1990s.[1] Professionals gravitated to digital slowly, and were won over when their professional work required using digital files to fulfill the demands of employers and/or clients, for faster turn-around than conventional methods would allow.[2] Starting around 2007, digital cameras were incorporated in cell phones and in the following years, cell phone cameras became widespread, particularly due to their connectivity to social media websites and email. Since 2010, the digital point-and-shoot and DSLR formats have also seen competition from the mirrorless digital camera format, which typically provides better image quality than the point-and-shoot or cell phone formats but comes in a smaller size and shape than the typical DSLR. Many mirrorless cameras accept interchangeable lenses and have advanced features through an electronic viewfinder, which replaces the through-the-lens finder image of the SLR format.

photographic studio (also known as a photography studio or photo studio) is a workspace to take, develop, print and duplicate photographs. Photographic training and the display of finished photographs may also be accommodated in a photographic studio. The studio may have a darkroom, storage space, a studio proper where photographs are taken, a display room and space for other related work.

A photographic studio is often a business owned and represented by one or more photographers, possibly accompanied by assistants and pupils, who create and sell their own and sometimes others’ photographs.

Since the early years of the 20th century the business functions of a photographic studio have increasingly been called a “photographic agency,” leaving the term “photographic studio” to refer almost exclusively to the workspace.

The history of photographic studios and photography dates back to 19th century with the first camera making an appearance. The earliest photographic studios made use of painters’ lighting technique to create photographic portraits. During that era the nothing was better than the sunlight with open window as the primary source of light of painters.

However Lately photographers adapted these techniques. Did anyone hear about Julia Margaret Cameron? Born in Kolkatta , she was the person who applied the principle of fine art to photography using available light in a studio just like painters did. However at that time photography came with many disadvantages if compared to portrait painting. It was possible to create only black and white images. With few advancement photography suffered until 1850s because of the high cost color films and processing. Very few could afford it so photographic studios weren’t much into lime light.

People tried many things from time to time when setting up studios to cope up with different hurdles in photography. However lighting was a big hurdle at those times. Flash powder was the first means of artificial lighting that allowed to produce sufficient brightness to capture the action of the film . However this industry developed at a faster rate. With advancement in camera lenses, lighting and other techniques and equipment, studio photography gained hold and it became quite easier to produce images within a studio.

During 30s celluloid films replaced glass plates. ISO increased progressively over the next 20 years. Photographic studios started using flashes in 1840. However, not everyone could afford it as they were quite expensive and dangerous. These flashes were also known as ‘hot lights’ and could have exploded. By 1860s they were in common use in professional studios. ‘Tungsten Lights’ or ‘Hot Lights’ were still in use. In around 70s even smaller studios got access to flash lights or strobes.

The first commercial use of photography was in the production of portraits. Photography replaced painting completely by 40s. with fully equipped studios in existence. The photography process was much shorter and simple as compared to painting, in which the subject and even the painter used to suffer.

‘Calotypes’ was introduced in 1840s. With the introduction of calotypes the production of negative enabled the photographers to print as many copies as customer required, hence strengthening the very base for the studios. In 1850s small portraits called ‘Ambrotypes’ were being produced. The exposure time varied between 2 to 20 seconds in comparison to 8 hr long exposure when the first still portrait photograph was takenin 1826. With the time passing by, saw the advancement in the photography. However, trick photography has always been around from as long as photography is. Trick photography was later replaced by Photoshop.

It became easy and cheap to set up the photographic studios. Modern studios are equipped with new age lighting , gears and technology. They are capable of producing high quality images in bulk. From the past 15 years the studio setup has changed drastically and still getting more digital.

camera is an optical instrument for recording or capturing images, which may be stored locally, transmitted to another location, or both. The images may be individual still photographs or sequences of images constituting videos or movies. The camera is a remote sensingdevice as it senses subjects without any contact . The word camera comes from camera obscura, which means “dark chamber” and is the Latin name of the original device for projecting an image of external reality onto a flat surface. The modern photographic camera evolved from the camera obscura. The functioning of the camera is very similar to the functioning of the human eye. The first permanent photograph was made in 1826 by Joseph Nicéphore Niépce.


The lens of a camera captures the light from the subject and brings it to a focus on the sensor. The design and manufacture of the lens is critical to the quality of the photograph being taken. The technological revolution in camera design in the 19th century revolutionized optical glass manufacture and lens design with great benefits for modern lens manufacture in a wide range of optical instruments from reading glasses to microscopes. Pioneers included Zeiss and Leitz.

Camera lenses are made in a wide range of focal lengths. They range from extreme wide angle, and standard, medium telephoto. Each lens is best suited to a certain type of photography. The extreme wide angle may be preferred for architecture because it has the capacity to capture a wide view of a building. The normal lens, because it often has a wide aperture, is often used for street and documentary photography. The telephoto lens is useful for sports and wildlife but it is more susceptible to camera shake.[52]

Single-lens reflex[edit]

In the single-lens reflex camera, the photographer sees the scene through the camera lens. This avoids the problem of parallax which occurs when the viewfinder or viewing lens is separated from the taking lens. Single-lens reflex cameras have been made in several formats including sheet film 5×7″ and 4×5″, roll film 220/120 taking 8,10, 12 or 16 photographs on a 120 roll and twice that number of a 220 film. These correspond to 6×9, 6×7, 6×6 and 6×4.5 respectively (all dimensions in cm). Notable manufacturers of large format and roll film SLR cameras include BronicaGraflexHasselbladMamiya, and Pentax. However the most common format of SLR cameras has been 35 mm and subsequently the migration to digital SLR cameras, using almost identical sized bodies and sometimes using the same lens systems.

Almost all SLR cameras use a front surfaced mirror in the optical path to direct the light from the lens via a viewing screen and pentaprism to the eyepiece. At the time of exposure the mirror is flipped up out of the light path before the shutter opens. Some early cameras experimented with other methods of providing through-the-lens viewing, including the use of a semi-transparent pellicle as in the Canon Pellix[59] and others with a small periscope such as in the Corfield Periflex series.[60]

Large-format camera[edit]

The large-format camera, taking sheet film, is a direct successor of the early plate cameras and remained in use for high quality photography and for technical, architectural and industrial photography. There are three common types, the view camera with its monorail and field camera variants, and the press camera. They have an extensible bellows with the lens and shutter mounted on a lens plate at the front. Backs taking rollfilm, and later digital backs are available in addition to the standard dark slide back. These cameras have a wide range of movements allowing very close control of focus and perspective. Composition and focusing is done on view cameras by viewing a ground-glass screen which is replaced by the film to make the exposure; they are suitable for static subjects only, and are slow to use.

Medium-format camera[edit]

Medium-format cameras have a film size between the large-format cameras and smaller 35mm cameras. Typically these systems use 120 or 220 rollfilm. The most common image sizes are 6×4.5 cm, 6×6 cm and 6×7 cm; the older 6×9 cm is rarely used. The designs of this kind of camera show greater variation than their larger brethren, ranging from monorail systems through the classic Hasselblad model with separate backs, to smaller rangefinder cameras. There are even compact amateur cameras available in this format.

Movie camera[edit]

A ciné camera or movie camera takes a rapid sequence of photographs on image sensor or strips of film. In contrast to a still camera, which captures a single snapshot at a time, the ciné camera takes a series of images, each called a “frame” through the use of an intermittent mechanism.

The frames are later played back in a ciné projector at a specific speed, called the “frame rate” (number of frames per second). While viewing, a person’s eyes and brain merge the separate pictures to create the illusion of motion. The first ciné camera was built around 1888 and by 1890 several types were being manufactured. The standard film size for ciné cameras was quickly established as 35mm film and this remained in use until transition to digital cinematography. Other professional standard formats include 70 mm film and 16mm film whilst amateurs film makers used 9.5 mm film8mm film or Standard 8 and Super 8 before the move into digital format.

The size and complexity of ciné cameras varies greatly depending on the uses required of the camera. Some professional equipment is very large and too heavy to be hand held whilst some amateur cameras were designed to be very small and light for single-handed operation.


A camcorder is an electronic device combining a video camera and a video recorder. Although marketing materials may use the colloquial term “camcorder”, the name on the package and manual is often “video camera recorder”. Most devices capable of recording video are camera phones and digital cameras primarily intended for still pictures; the term “camcorder” is used to describe a portable, self-contained device, with video capture and recording its primary function.

Professional video camera[edit]

A professional video camera (often called a television camera even though the use has spread beyond television) is a high-end device for creating electronic moving images (as opposed to a movie camera, that earlier recorded the images on film). Originally developed for use in television studios, they are now also used for music videosdirect-to-videomovies, corporate and educational videos, marriage videos etc.

These cameras earlier used vacuum tubes and later electronic sensors.

Digital camera[edit]

A digital camera (or digicam) is a camera that encodes digital images and videos digitally and stores them for later reproduction.[61] Most cameras sold today are digital,[62] and digital cameras are incorporated into many devices ranging from mobile phones (called camera phones) to vehicles.

Digital and film cameras share an optical system, typically using a lens with a variable diaphragm to focus light onto an image pickup device.[63] The diaphragm and shutter admit the correct amount of light to the imager, just as with film but the image pickup device is electronic rather than chemical. However, unlike film cameras, digital cameras can display images on a screen immediately after being recorded, and store and delete images from memory. Most digital cameras can also record moving videos with sound. Some digital cameras can crop and stitch pictures and perform other elementary image editing.

Consumers adopted digital cameras in 1990s. Professional video cameras transitioned to digital around the 2000s-2010s. Finally movie cameras transitioned to digital in the 2010s.

Bridge cameras are cameras that fill the niche between the single-lens reflex cameras (SLRs) and the point-and-shoot camera.[1][2] They are often comparable in size and weight to the smallest digital SLRs (DSLR) and there are also superzoom DSLR-shape bridge cameras with retractable lens to make it more compact,[3] but almost all digital bridge cameras lack an optical viewfinder system (film bridges generally had a lighter version of a reflex finder). In addition, SLRs normally feature interchangeable lenses, while current bridge cameras do not.[4][not in citation given] They are prominent in the prosumer market segment. The phrase has been in use at least since the 1980s,[1]and continues to be used with digital cameras.[2] The term “bridge camera” was originally used to refer to film cameras which “bridged the gap” between point-and-shoot cameras and SLRs.[5][6]

Like other cameras, most current bridge cameras are digital. These cameras typically feature full manual controls over shutter speedapertureISO sensitivitycolor balance and metering. Generally, their feature sets are similar to consumer DSLRs, except for a smaller range of ISO sensitivity because of their typically smaller image sensor (a DSLR has a 35mmAPS, or Four Thirds size CCD or CMOS sensor). Many bridge cameras have long zoom lenses which now often start at a super wide-angle focal length of 20 or 22mm equivalent focal length (in 35mm film camera terms), so the term “bridge camera” is often used interchangeably with “megazoom”, “superzoom“,[7] or “ultrazoom.”[8] However, some bridge cameras have only moderate or short zooms (such as the Canon Powershot G9[9]), while many compact cameras have superzoom lenses but lack the advanced functions of a bridge camera.

With zoom ranges and sales rapidly increasing in the early 21st century, every major camera manufacturer has at least one ‘super zoom’ in its lineup.[10] Sales of bridge cameras with DSLR-shape and MILC are steady in the overall context of declining camera sales.

Photographic and Electronics Shop

High fidelity (often shortened to hi-fi or hifi) is a term used by listeners, audiophiles and home audio enthusiasts to refer to high-quality reproduction of sound.[1] This is in contrast to the lower quality sound produced by inexpensive audio equipment, or the inferior quality of sound reproduction that can be heard in recordings made until the late 1940s.

Ideally, high-fidelity equipment has inaudible noise and distortion, and a flat (neutral, uncolored) frequency response within the human hearing range.[2]

Television (TV) is a telecommunication medium used for transmitting moving images in monochrome (black and white), or in colour, and in two or three dimensions and sound. The term can refer to a television set, a television program (“TV show”), or the medium of television transmission. Television is a mass medium for advertising, entertainment and news.

Photographic and  Electronics Shop

Television became available in crude experimental forms in the late 1920s, but it would still be several years before the new technology would be marketed to consumers. After World War II, an improved form of black-and-white TV broadcasting became popular in the United States and Britain, and television sets became commonplace in homes, businesses, and institutions. During the 1950s, television was the primary medium for influencing public opinion.[1] In the mid-1960s, color broadcasting was introduced in the US and most other developed countries. The availability of multiple types of archival storage media such as BetamaxVHS tape, local disks, DVDs, flash drives, high-definition Blu-ray Discs, and cloud digital video recorders have enabled viewers to watch pre-recorded material—such as movies— at home on their own time schedule. For many reasons, especially the convenience of remote retrieval, the storage of television and video programming now occurs on the cloud. At the end of the first decade of the 2000s, digital television transmissions greatly increased in popularity. Another development was the move from standard-definition television (SDTV) (576i, with 576 interlaced lines of resolution and 480i) to high-definition television (HDTV), which provides a resolution that is substantially higher. HDTV may be transmitted in various formats: 1080p1080i and 720p. Since 2010, with the invention of smart televisionInternet television has increased the availability of television programs and movies via the Internet through streaming video services such as NetflixAmazon VideoiPlayerHuluRoku and Chromecast.

Photographic and Electronics Shop

Home appliances can be divided into three classifications, which include:Home appliances are electrical/mechanical machines which accomplish some household functions,[1] such as cookingcleaning, or food preservation.

This division is also noticeable in the maintenance and repair of these kinds of products. Brown goods usually require high technical knowledge and skills (which get more complex with time, such as going from a soldering iron to a hot-air soldering station), while white goods may need more practical skills and force to manipulate the devices and heavy tools required to repair them.

Photographic and Electronics Shop

A DSLR Camera is ideal when you want superior quality and you can get the ultimate dslr camera lens you need for you specific photographic event. Dslr cameras have large sensors and therefore capture more info and that gives you more detail with the correct dslr lens, Digital SLR Camera Bodies can be upgraded and you can keep your old lens makes this the best way to upgrade your camera.

Photographic and Electronics Shop

Mirrorless Digital Cameras is more compact in size and mostly used when you want to travel. (DSLR cameras is still superior in quality.) Mirrorless Cameras is better than Bridge Cameras but not as good as dslr cameras. Mirrorless cameras also have interchangeable lenses. We do telephoto lenses, macro lenses, prime lenses, fixed lenses, zoom lenses, wide angle lenses and micro lenses for your dslr or mirrorless camera.

Photographic and Electronics Shop

Digital Compact Cameras price is very good and is small and easy to use for everyday life events. Compact Cameras quality is better than cellphones and will still give you a quality print in jumbo size. The best brands is Canon, Nikon, Leica, Fujifilm and Olympus. The best generic lens brands is Sigma and Tamron. The best memory cards to use is Sandisk and Lexar. We stock all the major brands in SA direct from the suppliers. We also sell Zeiss scopes for the hunting entusiast.

Photographic and Electronics Shop

Hi-fi , including HiFi and HiFi, is a term that stands for high fidelity – meaning high fidelity to the original or in this case when audio is meant – high quality audio reproduction , audio . This is achieved with technical equipment such as loudspeakers , amplifiers , turntables , cables, etc. of good quality.

Photographic and Electronics Shop

Alsatian stove with large exhaust gas heat exchanger, in Fouday church.

stove is an enclosed space in which fuel is burned to heat either the space in which the stove is situated, or items placed on the heated stove itself.

There are many types of stoves such as the kitchen stove which is used to cook food, and the wood-burning stove or a coal stove which is typically used for heating a dwelling.

Due to concerns about air pollution, efforts have been made to improve the stove design over the years.[1] Pellet stoves, for example, are a type of clean-burning stove, and air-tight stoves are another type that combust the wood more completely and therefore reduce the amount of the resulted combustion by-products.

In the U.S. since 1992, all wood stoves being manufactured are required to limit particulate emission.[citation needed]

electric stove or electric range is a stove with an integrated electrical heating device to cook and bake. Electric stoves became popular as replacements for solid-fuel (wood or coal) stoves which required more labor to operate and maintain. Some modern stoves come in a unit with built-in extractor hoods.

Photographic and Electronics Shop

Electric stove “burners” may be controlled by a rotary switch with a finite number of positions (for example, six), each of which engages a different combination of resistances and hence a different heating power, or may have an “infinite switch” called a simmerstat. Some may have a thermostat.[1]

kitchen stove, often called simply a stove or a cooker, is a kitchen appliance designed for the purpose of cooking food. Kitchen stoves rely on the application of direct heat for the cooking process and may also contain an oven, used for baking. “Cookstoves” (also called “cooking stoves” or “wood stoves”) are heated by burning wood or charcoal; “gas stoves” are heated by gas; and “electric stoves” by electricity. A stove with multiple cooking surfaces is also called a range.[1]

Photographic and Electronics Shop

In the industrialized world, as stoves replaced open fires and braziers as a source of more efficient and reliable heating, models were developed that could also be used for cooking, and these came to be known as kitchen stoves.[2] When homes began to be heated with central heating systems, there was less need for an appliance that served as both heat source and cooker and stand-alone cookers replaced them. Cooker and stove are often used interchangeably.

Photographic and Electronics Shop

We also have HiFi Specials and TV Specials. We only keep the major brands in South Africa like Yamaha, LG, Samsung and Marants. Black friday specials will be available every year. We sell cameras, lenses, flashes, camcorders, drones, hifi’s, tv’s, stoves, memory cards, tripods, camera bags, speakers, projectors, rangefinders, binoculars, studio lights, scopes and all the accessories that goes with that.